Obsessed With SEO & SEM

November 13-14, 2019
Jacob K. Javits Convention Center

Agency Operations & Management Training For Search Marketers

New York City is the advertising agency capital of the world. That’s why SMX East features a brand new, full-day track dedicated exclusively to agency operations and management — in addition to our hallmark SEO and SEM content. In-depth sessions will deliver executive-level education and peer-to-peer conversation for agency principals, executives, and senior leaders.

Agency Operations & Management Sessions

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Profitable Pricing Strategies For Agencies

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Overview

Monthly retainers, project-based contracts, percentage of spend: these are a few of the pricing options you've likely weighed. But which is right for you?

In this roundtable, agency representatives will discuss the pros and cons of these options, how they approach pricing to remain profitable and lessons learned along the way. Get your pricing questions and concerns answered by the pros!

Speakers

Rod Richmond

Founder and Head of Strategy, Clean Digital, @rodppc

Duane Brown

Founder & Head of Strategy, Take Some Risk Inc., @duanebrown

Moderator

Matt Van Wagner
President, Find Me Faster - SMX Programming Team, @mvanwagner

Managing Clients, Managing Yourself

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Overview

It doesn't matter how big or small your agency is: Establishing operating processes can improve employee and client retention.

In this session, agency experts will share their secrets to making the agency workday work for you, your employees and your clients. You'll get first-hand insights into effective time-management, policies, and tools, as well as key learnings about balancing campaign management, reporting, and communication to keep you and your clients happy.

Speakers

Katy Lucey

Director, Paid Social, Tinuiti, @katylucey

Duane Brown

Founder & Head of Strategy, Take Some Risk Inc., @duanebrown

Moderator

Matt Van Wagner
President, Find Me Faster - SMX Programming Team, @mvanwagner

Handling Client Transitions

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Overview

It's a fact of business life: Clients come and clients go. Sometimes, losing a client can feel like the end of the world, and, with others, it's sweet relief. Either way, client transitions are an opportunity for you to maintain relationships and avoid burning bridges.

In this session, you'll learn best practices for transitioning accounts -- from audits, to restructures to managing client expectations. Our experts will also discuss effective ways of handling clients that are opting to build their own in-house team or are moving to another agency, and ways that help you keep a foot in the door.

Speakers

Amy McClain

Group Director, Performance Media, Beeby, Clark+Meyler, @amymcclain8

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

Making The Pitch: Putting Your Best Foot Forward Without Giving Away The Goods

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Overview

World class agencies know that putting your best foot forward is table stakes in making a pitch for new business. Knowing how far to go and what risks to take (as well as deciding whether you'll respond to RFPs at all) are critical to successful agency executives.

In this session, you'll learn how much time you should put into a new client pitch or RFP response, how much creativity and intelligence you should give away before you've earned the business, and much more. Our agency expert speakers will share their tips for making the most of your pitch process.

Speakers

Shari Thurow

Founder & SEO Director, Omni Marketing Interactive, @sharithurow

Jay Stampfl

CEO, Blackbird PPC, @JayStampfl

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

Getting Your Agency Services Mix Right

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Overview

When it comes to growing your agency or consultancy, should you...

  • Broaden or deepen your service offerings?
  • Train or hire?
  • Build proprietary tech or license?

In this session, you'll get insights on how to tell when it's time to expand, what to watch out for and where to look for opportunities.

Speakers

Justin Freid

EVP, Growth and Innovation, CMI/Compas, @justin_Freid

Karl Sakas

President, Sakas & Company, @KarlSakas

Moderator

Ginny Marvin
Editor-in-Chief, Search Engine Land, @ginnymarvin

 

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