Obsessed With SEO & SEM

October 24-25, 2018
Jacob K. Javits Convention Center

Tuesday, October 23, 2018

9:00-5:00

Wednesday, October 24, 2018

7:00-9:00 Breakfast & Registration
SEO Keynote SEM Keynote
9:00-9:45 SEO Keynote: The Quest For Intelligent Search
Frederic Dubut - Bing  

Christi Olson - Microsoft  


SEM Keynote: Bing & SEM
David Pann - Microsoft  


Time SEO SEM Clinics Solutions Classroom
9:45-10:00 Break
10:00-11:00 A Google Insider's Guide To The New Search Console, All About Penalties & More

Aligning Your Marketing With Your Customer's Journey

Content Clinic

Link Building Secrets SEOs Won't Share: How To Build A Link Profile That Ranks
Rowe Digital
Powered by AI: Meet the Microsoft Audience Network
Excel With Bing
11:00-11:30
Refreshments & Expo Hall Opens
SMX Theater
11:00-11:15
WordPress SEO by Bruce Clay
11:15-11:30
How to Utilize AI-Based Call Attribution to Optimize Paid Search - Invoca
11:30-12:30 Mobile-First SEO Success

The Speed Update: Faster is Better for Everyone

Spending Less, Getting More: A Comprehensive Guide To SEM Targeting

SEO Site Clinic

Optimizing the Path to Conversion: Leveraging Social Proof to Increase Sales
Trustpilot
Optimizing your Shopping Campaigns for the Retail Holidays
Excel With Bing
12:30-2:00
Lunch & Expo Hall Time
SMX Theater
12:45-1:00
JS and SEO: Misconceptions, Misunderstandings, and Reality - Botify
1:00-1:15
Protect Your Brand: The Best Defense Is A Good Offense - Adthena
1:15-1:30
How To Get Buy-In For SEO From Those That Matter - RavenTools
1:30-1:45
Convert More Ad Clicks: Add Post-Click Optimization to Your Marketing Stack - Instapage
1:45-2:00
Running Digital Campaigns in China - Digital Crew
2:00-3:00 JavaScript: SEO Tips & Tricks

Understanding Crawling & Indexing

Making Your Analytics Work Harder And Smarter

SEM Tune-Up Clinic With The SMX Mechanics

The Rise of e-commerce Search Advertising
Amazon Advertising
The Future at Bing: Product and Innovation on the Horizon
Excel With Bing
3:00-3:30
Refreshments & Expo Hall Time
SMX Theater
3:00-3:15
Creating High-Value City Pages For Local SEO That Delight Visitors And Drive Traffic - Crowd Content
3:15-3:30
Automating Workflows to Scale With Ease - Accelo
3:30-4:45 Seamless Site Migrations

Solving Complex SEO Problems When Standard Fixes Don't Apply

Getting The Most Out Of Google Ads & Bing Ads Interfaces & Editors

Social Media Clinic

Mastering SEO Silos
Bruce Clay, Inc.
The Power of Unsilo-ed Search Data!
Excel With Bing
4:45-6:00

Sponsored by:

SMX Theater
4:45-5:00
Talking SEO At Your Company - Page One Power
5:00-5:15
How (and Why) to Rank in Position Zero - Stone Temple Consulting
5:15-5:30
Welcome to the Jungle: The Rise of Amazon Advertising - Marin Software
6:00-7:00
7:30-9:30

SPONSORED BY:

Thursday, October 25, 2018

7:00-9:00 Breakfast & Registration
SEO Keynote SEM Keynote
9:00-9:45 SEO Keynote: Age Of Assistance
Naomi Makofsky - Google  


SEM Keynote: Google & SEM
Jon Diorio - Google  

Annah Dominis - Google  


Time SEO SEM Clinics Solutions Classroom
9:45-10:00
Break
10:00-11:00 How To Drive Inbound Links In The Age Of Content Skeptics

Perfect Your SEM Testing: How & Why To Evaluate Everything

SEO Site Clinic

Everyone's Doing Machine Learning. What's Your Edge?
[24]7.ai
On The Cutting Edge: Google Text Ads In 2018
Learn With Google
11:00-11:30
Refreshments & Expo Hall Opens
SMX Theater
11:00-11:15
Deconstructing Storytelling: Build Content That Customers Connect To - Compose.ly
11:15-11:30
Structuring Your SEM Accounts for Machine Learning Success - Acquisio
11:30-12:30 Optimizing Content For Voice Search & Virtual Assistants

Turning Your Data Into Compelling Stories

Link Building & Influencer Marketing Clinic

Build Out A Better Account With Google Ads Power Tools
Learn With Google
12:30-2:00
Lunch & Expo Hall Time
SMX Theater
1:00-1:15
Everybody Lies: Why Data is Key to Influencer Marketing - Upfluence
1:15-1:30
New Research: The State Of Amazon Advertising - Search Engine Land
1:30-1:45
International SEO: Optimizing Your Site for a Global Marketplace - Dragon Metrics
2:00-3:00 Leveraging The New Realities Of Local Search

Driving Sales & Profits From Facebook Ads

CRO/Landing Page Clinic

Delivering Fast, Assistive Experiences To Supercharge Your Google Ads Performance
Learn With Google
3:00-3:30
Refreshments & Expo Hall Time
3:30-4:30 Meet The SEOs

Advanced Tactics For Display & Video Ads

Analytics Clinic

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