SMX East 2017 Agenda At A Glance

 

SMX East – Tuesday, October 24, 2017

Time SEO SEM

SPONSORED BY:

Mobile/Local/Retail Search Marketing Boot Camp Classroom Track
Solutions Track
7:00 AM-9:00 AM (2 hr) Breakfast & Registration
8:15 AM-9:00 AM (45 min) Google Unveils New Online-To-Offline Ads Innovations
Google

9:00 AM-10:15 AM (1 hr 15 min) SEO Ranking Factors In 2017: What's Important, What's Not
Focus: SEO
Level:

The Art & Science Of Crafting Successful Ads
Focus: SEM
Level:

Shopping Campaign Tips & Tricks You'll Want To Own
Focus: SEM
Level:

Keyword Research & Copywriting For Search Success
Focus: All
Level:

The Art and Science of Bing Ads Automation
Excel With Bing

Mastering SEO Silos
Bruce Clay, Inc.

10:15 AM-10:45 AM (30 min) Refreshment Break
10:45 AM-12:00 PM (1 hr 15 min) Why Going Global Is Essential To Your Business
Focus: All
Level:

Speaking In Tongues: Mastering Multinational Search
Focus: All
Level:

How to Maximize & Measure Performance on the Google Display Network
Focus: SEM
Level:

Hack Your Search Targeting with Synthetic Locations
Focus: SEM
Level:

Harnessing The Power Of Online Reviews
Focus: SEO
Level:

Top Ranking Factors For Service Based Businesses
Focus: SEO
Level:

Paid Search Fundamentals
Focus: SEM
Level:

Geek Out with Advanced (Yet Practical) Excel Tips for PPC
Excel With Bing

Advertising On Amazon: Reach And Engage A Qualified Audience
Amazon Marketing Services

Noon-1:30 PM (1 hr 30 min)
Lunch, Expo Hall & SMX Theater Opens

Expo Hall
SPONSORED BY:

1:30 PM-2:45 PM (1 hr 15 min) Getting AMPed: Essential Info About Google Accelerated Mobile Pages
Focus: SEO
Level:

Must-Have Reports For Search Advertisers
Focus: SEM
Level:

Finding Feed-Driven Retail Success Beyond Bing & Google
Focus: SEM
Level:

Link Building Fundamentals
Focus: SEO
Level:

The Value of Search: Powered by Bing Ads Insights
Excel With Bing

LiveRamp: TBA
LiveRamp

2:45 PM - 3:30 PM (45 min)
Refreshments & Expo Hall Time

Expo Hall
SPONSORED BY:

3:30 PM-4:45 PM (1 hr 15 min) AMP: Do Or Die?
Focus: SEO
Level:

Paid Search & Social: Twin Children Of Different Mothers
Focus: SEM
Level:

Online-to-Offline Attribution: Google, Facebook & Beyond
Focus: All
Level:

Search Engine Friendly Web Design
Focus: SEO
Level:

Building a Bot with Bing
Excel With Bing

How Machine Learning is Changing the Content Game Right Now
Stone Temple Consulting

4:45 PM-6:00 PM (1 hr 15 min)
Expo Hall Reception

SPONSORED BY:

6:00 PM-7:00 PM (1 hr)

SMX East – Wednesday, October 25, 2017

Time SEO SEM

SPONSORED BY:

Brand/Strategies Classroom Track
Solutions Track
7:00 AM-9:00 AM (2 hr) Breakfast & Registration
9:00 AM-10:00 AM (1 hr) Keynote: Search Marketers Are The Trailblazers In The Emerging Martech Era
10:00 AM-10:45 AM (45 min)
Refreshments, Expo Hall & SMX Theater Opens

Expo Hall
SPONSORED BY:

10:45 AM-12:00 PM (1 hr 15 min) What's New With Markup & Structured Data
Focus: SEO
Level:

Migration Best-Practices: Successfully Relaunching Your Website
Focus: SEO
Level:

The Power of Google Featured Snippets
Focus: SEO
Level:

Breakthrough SEM Testing Tactics
Focus: SEM
Level:

Brands Talk Search Marketing
Focus: All
Level:

AdWords in 2017: Audiences, Ads and the New AdWords Experience
Learn With Google

Advertising On Amazon: Reach And Engage A Qualified Audience
Amazon Marketing Services

Noon-1:30 PM (1 hr 30 min)
Lunch, Expo Hall & SMX Theater Time

Expo Hall
SPONSORED BY:

1:30 PM-2:45 PM (1 hr 15 min) SEO & Social: A Match Made In Marketing Heaven
Focus: All
Level:

Taking Audience Targeting To The Next Level
Focus: SEM
Level:

Man + Machine: Exploring The Brave New Universe For Today's Online Marketers
Focus: All
Level:

An Inside Look at Google Attribution
Learn With Google

SEO Evolution of Predictive Modeling and Simulation for Holistic Analysis
Iquanti

2:45 PM - 3:30 PM (45 min)
Refreshments & Expo Hall Time

Expo Hall
SPONSORED BY:

3:30 PM-4:45 PM (1 hr 15 min) SEO For Google's Mobile-First Index & Mobile-Friendly World
Focus: SEO
Level:

Faster & Smarter: Moving From Manual to Automated SEM Campaign Management
Focus: SEM
Level:

Marketing Partners: Essential Allies Or Necessary "Frenemies?"
Focus: All
Level:

Reaching Your Audience Across Display & Gmail
Learn With Google


Turning More Clicks into Conversions with Google Optimize
Learn With Google

SMX East – Thursday, October 26, 2017

Time SEO SEM

SPONSORED BY:

Analytics & Conversion Clinic
7:30 AM-9:00 AM (1 hr 30 min) Breakfast & Registration
9:00 AM-10:15 AM (1 hr 15 min) All Google Manual Penalties Explained
Focus: SEO
Level:

The Powerful (And Delicate) Art of Targeting Individuals
Focus: SEO
Level:

How Cisco Harnesses The Power Of SEO For Digital Transformation
Focus: SEO
Level:

B2B SEM: Meeting Specific Challenges With Really Smart Tactics
Focus: SEM
Level:

How To Develop Multichannel Attribution Models That Move The Needle
Focus: SEM
Level:

SEO Site Clinic
Focus: SEO
Level:

10:15 AM-10:45 AM (30 min) Refreshment Break
10:45 AM-12:00 PM (1 hr 15 min) JavaScript & PWAs: What SEOs Need To Know
Focus: SEO
Level:

Unleashing The Power Of Online Video Ads
Focus: SEM
Level:

Conversion Optimization: Turning Quick Wins Into Winning Streaks
Focus: SEM
Level:

Social Media Clinic
Focus: SEO
Level:

Noon-1:00 PM (1hr) Lunch
1:00 PM-2:15 PM (1 hr 15 min) AMA With Google Search
Focus: SEO
Level:

Competitive Research For SEM
Focus: SEM
Level:

SEM Analytics: Giving Your Educated Guesses An Advanced Degree
Focus: SEM
Level:

SEM Tune-Up Clinic With The SMX Mechanics
Focus: SEO
Level:

2:15 PM-2:30 PM (15 min) Refreshment Break
2:30 PM-3:30 PM (1 hr) Meet The SEOs
Focus: SEO
Level:

Paid Search Roundtable
Focus: SEM
Level:

Analytics Clinic
Focus: All
Level:

Link Building Clinic
Focus: SEO
Level:

3:30 PM-3:45 PM (15 min) Session Break
3:45 PM-4:45 PM (1 hr) Best Of Show: Top SMX Takeaways
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