Obsessed With SEO & SEM

October 24-25, 2018
Jacob K. Javits Convention Center

Tuesday, October 23, 2018

9:00-5:00

Wednesday, October 24, 2018

7:00-9:00Breakfast & Registration
SEO KeynoteSEM Keynote
9:00-9:45SEO Keynote: The Quest For Intelligent Search
Frederic Dubut - Bing, Senior Program Manager  

Christi Olson - Microsoft, Head of Evangelism for Search  


SEM Keynote: Bing & SEM
David Pann - Microsoft, General Manager, Search Business Group  


TimeSEOSEMClinicsSolutionsClassroom
9:45-10:00Break
10:00-11:00A Google Insider's Guide To The New Search Console, All About Penalties & More
Fili Wiese - SearchBrothers, SEO Expert  


Aligning Your Marketing With Your Customer's Journey
Amy Bishop - Cultivative, Owner  

Heather Cooan - HDC Digital, Founder & Principal Growth Strategist  


Content Clinic
Mellissa Jensen - Cisco, Marketing Manager for Digital Strategy, Content, and SEO  

Maggie Malek - MMI Agency, Head of Social Media  


Link Building Secrets SEOs Won't Share: How To Build A Link Profile That Ranks
Rowe Digital
Powered by AI: Meet the Microsoft Audience Network
Excel With Bing
11:00-11:30
Refreshments & Expo Hall Opens
SMX Theater
11:00-11:15
WordPress SEO by Bruce Clay
11:15-11:30
How to Utilize AI-Based Call Attribution to Optimize Paid Search - Invoca
11:30-12:30Mobile-First SEO Success
Alexis Sanders - Merkle, Technical SEO Account Manager  


The Speed Update: Faster is Better for Everyone
Aleh Barysevich - SEO PowerSuite, Founder and Chief Marketing Officer  


Spending Less, Getting More: A Comprehensive Guide To SEM Targeting
Justin Freid - CMI Media, EVP, Managing Director  

Jonathan Kagan - MARC USA|Cogniscient Media, Sr Director of Search & Biddable Media  

Frederick Vallaeys - Optmyzr, Inc., CEO  


SEO Site Clinic
Christine Churchill - KeyRelevance, President  

Eric Enge - Perficient Digital, General Manager  


Optimizing the Path to Conversion: Leveraging Social Proof to Increase Sales
Trustpilot
Optimizing your Shopping Campaigns for the Retail Holidays
Excel With Bing
12:30-2:00
Lunch & Expo Hall Time
SMX Theater
12:45-1:00
JS and SEO: Misconceptions, Misunderstandings, and Reality - Botify
1:00-1:15
Protect Your Brand: The Best Defense Is A Good Offense - Adthena
1:15-1:30
How To Get Buy-In For SEO From Those That Matter - RavenTools
1:30-1:45
Convert More Ad Clicks: Add Post-Click Optimization to Your Marketing Stack - Instapage
1:45-2:00
Running Digital Campaigns in China - Digital Crew
2:00-3:00JavaScript: SEO Tips & Tricks
Bartosz Goralewicz - Elephate, Co-Founder, Head of SEO  


Understanding Crawling & Indexing
Frederic Dubut - Bing, Senior Program Manager  


Making Your Analytics Work Harder And Smarter
Jenny Halasz - JLH Marketing, President  

Simon Poulton - Wpromote, Senior Director of Digital Intelligence  


SEM Tune-Up Clinic With The SMX Mechanics
Julie Friedman Bacchini - Neptune Moon, President  

Brad Geddes - AdAlysis, Co-Founder  

Frederick Vallaeys - Optmyzr, Inc., CEO  


The Rise of e-commerce Search Advertising
Amazon Advertising
The Future at Bing: Product and Innovation on the Horizon
Excel With Bing
3:00-3:30
Refreshments & Expo Hall Time
SMX Theater
3:00-3:15
Creating High-Value City Pages For Local SEO That Delight Visitors And Drive Traffic - Crowd Content
3:15-3:30
Automating Workflows to Scale With Ease - Accelo
3:30-4:45Seamless Site Migrations
Taylor Robinson - Condé Nast, Senior SEO Manager  


Solving Complex SEO Problems When Standard Fixes Don't Apply
Arsen Rabinovich - TopHatRank.com LLC, Founder/Director of SEO  

Hannah Thorpe - Found, Head of SEO Strategy  


Getting The Most Out Of Google Ads & Bing Ads Interfaces & Editors
Julie Friedman Bacchini - Neptune Moon, President  

Ted Ives - SEMCopilot LLC, CEO  


Social Media Clinic
Joe Martinez - Clix Marketing, Director of Client Strategy  

Veronica McGhee - Cramer-Krasselt, Social/Search Supervisor  

Mark Traphagen - Perficient Digital, Content Strategy Director  


Mastering SEO Silos
Bruce Clay, Inc.
The Power of Unsilo-ed Search Data!
Excel With Bing
4:45-6:00

Sponsored by:

SMX Theater
4:45-5:00
Talking SEO At Your Company - Page One Power
5:00-5:15
How (and Why) to Rank in Position Zero - Stone Temple Consulting
5:15-5:30
Welcome to the Jungle: The Rise of Amazon Advertising - Marin Software
6:00-7:00
7:30-9:30

SPONSORED BY:

Thursday, October 25, 2018

7:00-9:00Breakfast & Registration
SEO KeynoteSEM Keynote
9:00-9:45SEO Keynote: Age Of Assistance
Naomi Makofsky - Google, Global Product Partnerships, Search & Assistant  


SEM Keynote: Google & SEM
Jon Diorio - Google, Group Product Manager for Google Ads  

Annah Dominis - Google, Global Product Lead, Online to Offline  


TimeSEOSEMClinicsSolutionsClassroom
9:45-10:00
Break
10:00-11:00How To Drive Inbound Links In The Age Of Content Skeptics
Lisa Barone - Overit, CMO  

Alli Brenner - Sapient Razorfish, Senior SEO Manager  

Paddy Moogan - Aira, Co-Founder  


Perfect Your SEM Testing: How & Why To Evaluate Everything
Amalia Fowler - Snaptech Marketing, Account Director  

Aaron Levy - Elite SEM, Manager of Client Strategy  


SEO Site Clinic
Dave Davies - Beanstalk Internet Marketing, CEO  

Christi Olson - Microsoft, Head of Evangelism for Search  


Everyone's Doing Machine Learning. What's Your Edge?
[24]7.ai
On The Cutting Edge: Google Text Ads In 2018
Learn With Google
11:00-11:30
Refreshments & Expo Hall Opens
SMX Theater
11:00-11:15
Deconstructing Storytelling: Build Content That Customers Connect To - Compose.ly
11:15-11:30
Structuring Your SEM Accounts for Machine Learning Success - Acquisio
11:30-12:30Optimizing Content For Voice Search & Virtual Assistants
Eric Enge - Perficient Digital, General Manager  

Purna Virji - Microsoft, Senior Manager, Global Engagement  


Turning Your Data Into Compelling Stories
Lauren Beerling - Nina Hale, Performance Media Supervisor  

Andrew Garberson - LunaMetrics, Manager of Search  


Link Building & Influencer Marketing Clinic
Paddy Moogan - Aira, Co-Founder  

Joe Sinkwitz - Intellifluence, CEO  


Build Out A Better Account With Google Ads Power Tools
Learn With Google
12:30-2:00
Lunch & Expo Hall Time
SMX Theater
1:00-1:15
Everybody Lies: Why Data is Key to Influencer Marketing - Upfluence
1:15-1:30
New Research: The State Of Amazon Advertising - Search Engine Land
1:30-1:45
International SEO: Optimizing Your Site for a Global Marketplace - Dragon Metrics
2:00-3:00Leveraging The New Realities Of Local Search
Kerry Curran - Catalyst, Managing Partner, Marketing Integration  

Dan Leibson - Local SEO Guide, Vice President, Search  

Chris Silver Smith - Argent Media, CEO  


Driving Sales & Profits From Facebook Ads
Veronica McGhee - Cramer-Krasselt, Social/Search Supervisor  

Michelle Morgan - Clix Marketing, Director of Client Services  


CRO/Landing Page Clinic
Amalia Fowler - Snaptech Marketing, Account Director  

Frederick Vallaeys - Optmyzr, Inc., CEO  


Delivering Fast, Assistive Experiences To Supercharge Your Google Ads Performance
Learn With Google
3:00-3:30
Refreshments & Expo Hall Time
3:30-4:30Meet The SEOs
Bastian Grimm - Peak Ace AG, CEO & Director Organic Search  

Mellissa Jensen - Cisco, Marketing Manager for Digital Strategy, Content, and SEO  

Alexis Sanders - Merkle, Technical SEO Account Manager  

John Shehata - Conde Nast, Vice President, Audience Development Strategy  


Advanced Tactics For Display & Video Ads
Bryant Garvin - iServe.com, Sr Director of ECommerce & Brand Advertising  

Joe Martinez - Clix Marketing, Director of Client Strategy  


Analytics Clinic
Ben Kuehn - Google, Measurement Solutions Consultant  

Jon Meck - LunaMetrics, Senior Marketing Director  


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