Obsessed With SEO & SEM

November 13-14, 2019
Jacob K. Javits Convention Center

Tuesday, November 12, 2019


Wednesday, November 13, 2019

7:00-9:00Breakfast & Registration
9:00-9:20Welcome! Welcome! Welcome!

Get started with a bang! Meet the Search Engine Land editors, SMX programming team and your fellow SMXers for a high energy celebration of search marketing (and search marketers!). You'll learn how to get the most out of the conference experience!
9:20-10:00Keynote - Google: From Everyone's Search Engine to Everyone's Competitor - Video Preview Inside!
Rand Fishkin    Rand Fishkin, Cofounder & CEO, SparkToro
Time SEO SEM Search Marketing Agency Classroom SMX Theater Solutions
10:15-11:00Breaking Down The Periodic Table of SEO Factors: 2019 Edition

SEM Keynote Conversation with Microsoft Advertising
Christi Olson - Microsoft, Head of Evangelism  

SEO/SEM Insights Session

Profitable Content Strategies For Competitive Markets
Sam Marsden - DeepCrawl, SEO & Content Manager  

Best Practices For Securing Your Site

Google Analytics Insights Is Your New Best Coworker
Mark Traphagen - aimClear, Vice President of Content Strategy  

Natural Intelligence
Natural Intelligence
11:00-11:40 11:05-11:20
Bruce Clay
Bruce Clay, Inc.

Theater - TBA
11:40-12:20Learning From The Winners of Google Algorithm Updates
Glenn Gabe - G-Squared Interactive, President  

Lily Ray - Path Interactive, Director, SEO  

Breaking Down The Periodic Table Of SEM Factors: 2019 Edition
Ginny Marvin - Search Engine Land, Editor-in-Chief  

How To Estimate The SEO Impact Of Site Navigation Changes

Thriving in The New World Of Pagination
Lily Ray - Path Interactive, Director, SEO  

SEO & Platform Migrations
Ariel Kozicki - Wpromote, SEO Associate Director  

Profitable Pricing Strategies For Agencies
Jeff Campbell - Resolution Media, Managing Director  

Julie Friedman Bacchini - Neptune Moon, President  

Rod Richmond - Clean Digital, Founder and Head of Strategy  

Microsoft Advertising
Microsoft Advertising
SEO Site Clinic

Bruce Clay - TBA
Bruce Clay, Inc.
12:20-1:30 12:25-12:40
Theater - TBA

Theater - TBA

Theater - TBA

Theater - TBA
1:30-2:10Behind The Scenes With Google Search Console and Bing Webmaster Tools
Sandhya Guntreddy - Microsoft, Principal Program Manager  

Daniel Waisberg - Google, Search Advocate  

How To Properly Set Up Testing For Accounts Of All Sizes
Ben Vigneron - Blackbird PPC, VP of Analytics  

Paid Social Tactics That Drive Conversions
Michelle Morgan - Clix Marketing, Director of Client Services  

Managing Clients, Managing Yourself
Duane Brown - Take Some Risk Inc., Founder & Head of Strategy  

Katy Lucey - Tinuiti, Director, Paid Social  

Microsoft Advertising
Microsoft Advertising
The Best Of Both Worlds: Reactive & Proactive SEO

The SEO Implications Of Google's New Nofollow Rules

Want to Win at Amazon? Don't Forget Organic

Search is the New Shelf: Under The Hood With Amazon & Walmart Advertising

TrustPilot - TBA
2:20-3:00Google and Bing Talk Spam and Penalties
Frédéric Dubut - Microsoft, Senior Program Manager  

Fili Wiese - SearchBrothers, SEO Expert - Search Engine Land Contributor  

Awesome Tests, Profitable Results
Frederick Vallaeys - Optmyzr, Inc., CEO  

B2B SEM: Meeting Specific Challenges With Really Smart Tactics
Aaron Levy - Tinuiti, Director, SEM  

Handling Client Transitions
Julie Friedman Bacchini - Neptune Moon , President  

Amy McClain - Beeby, Clark+Meyler, Group Director, Performance Media  

Microsoft Advertising
Microsoft Advertising
Google Analytics Clinic
Annie Cushing - Annielytics.com, SEO and Analytics Consultant - Search Engine Land Contributor  

Simon Poulton - Wpromote, Vice President, Digital Intelligence - Search Engine Land Contributor  

Success Stories in Local Search: How to Boost Online to Offline Traffic
3:00-3:30 3:05-3:20
Theater - TBA

Theater - TBA
3:30-4:10Advanced Tactics For A Mobile-First Indexing World
Eric Enge - Perficient Digital, General Manager - Search Engine Land Contributor  

Aleyda Solis - Orainti, International SEO Consultant  

Must-Have Reports For SEMs
Samantha Barnes - Bounteous, Inc, Manager, Analytics & Insight  

How To Structure Facebook Campaigns For Success

Amp Up Your User Engagement Data with Google Tag Manager
Tim Jensen - Clix Marketing, Campaign Manager  

How To Tell Your Brand's Story Through Video Ad Sequencing

Getting Your Agency Services Mix Right
Justin Freid - CMI/Compas, EVP, Growth and Innovation  

Karl Sakas - Sakas & Company, President  

Microsoft Advertising
Microsoft Advertising
SEO Tools Clinic
Chris Countey - Comcast NBCUniversal, Senior Technical SEO Manager  

Talk, Talk, Talk: A Tech Readiness Primer for 3 Critical Customer Conversations
Uberall Inc.
4:20-5:00Conversational Search and The Impact Of Voice On SEO
Eric Enge - Perficient Digital, General Manager - Search Engine Land Contributor  

Brittany Page - 3Q Digital, Assoc. Director of SEO  

From Targeting Practice To Targeting Perfection: Your Key To Better Results
Brooke Osmundson - NordicClick Interactive, Associate Director of Paid Search  

James Svoboda - WebRanking, CEO  

SEO and SEM Data Sharing For Maximum Impact
Wil Reynolds - Seer Interactive, Founder  

Making The Pitch: Putting Your Best Foot Forward Without Giving Away The Goods
Jay Stampfl - Blackbird PPC, CEO  

Shari Thurow - Omni Marketing Interactive, Founder & SEO Director  

Microsoft Advertising
Microsoft Advertising
Social Ads Clinic
Zenia Johnson - 3Q Digital, Account Lead  

Michelle Morgan - Clix Marketing, Director of Client Services - Search Engine Land Contributor  



Theater - TBA

Perficient Digital
Perficient Digital

Theater - TBA
Agency Meetup
Technical SEO & Developers Meetup
Multi-Location Meetup
Professional Development for SEOs & SEMs Meetup

Thursday, November 14, 2019

7:00-9:00Breakfast & Registration
9:00-9:15Welcome – Overview and Highlights

The Search Engine Land editors and SMX programming team will welcome you to a new day of learning and explore what's in store for the final day of the conference.
JavaScript: The SEO's Swiss Army Knife
Jamie Alberico - Not a Robot, Technical SEO  

Martin Splitt - Google, Google Developer Relations Search  

SEM Keynote With Google: Advance Your Omnichannel Strategy For The Holiday Season Beyond
Ayush Agarwal - Google, Product Manager  

Megan Messer - Google, Global Product Lead  

10:00-10:40 10:00-10:15
Theater - TBA

Theater - TBA
SEO SEM Search Marketing Multi-Location Brands Classroom SMX Theater Solutions
10:40-11:20Schema and Structured Data: "Hidden" Gold For SEOs
Chris Long - Go Fish Digital, Architectural SEO Manager  

Aleyda Solis - Orainti, International SEO Consultant  

Under The Hood With Google Shopping, Amazon and Walmart Advertising
Andrew Cooper - Metric Theory, Associate Director, eCommerce  

Elizabeth Marsten - Tinuiti, Senior Director, Strategic Marketplace Services  

How Brands Approach SEO and SEM
Mike Henderson - SuretyBonds.com, Digital Marketing Director  

Ranking in Google Local and Google Maps
Cori Graft - Seer Interactive, SEO Team Lead  

Dan Leibson - Local SEO Guide, Vice President of Local & Product  

Learn With Google
Learn With Google
SEO Site Clinic

11:35-12:15Satisfying The Need For Speed
Fili Wiese - SearchBrothers, SEO Expert - Search Engine Land Contributor  

The State of Offline Conversion Tracking
Ian Dailey - Invoca, Senior Director, Product Marketing  

Refreshing Evergreen Content: How, When and Why
John Shehata - Conde Nast, Vice President, Audience Development Strategy  

Google My Business From A to Z
Greg Gifford - Wikimotive, Vice President of Search  

Learn With Google
Learn With Google
SEM Clinic with the SEM Mechanics
Julie Friedman Bacchini - Neptune Moon, President  

Brooke Osmundson - NordicClick Interactive, Senior Digital Manager  

Frederick Vallaeys - Optmyzr, Inc., CEO  

12:15-1:30 Lunch & Expo Hall Time
(Expo closes at 2pm)
Theater - TBA

Theater - TBA

Theater - TBA

Theater - TBA

Theater - TBA
1:30-2:10The Correct Way To Test Your SEO Campaigns
Alexis Sanders - Merkle, Technical SEO Account Manager - Search Engine Land Contributor  

Clarifying The Murky Waters Of Attribution
Simon Poulton - Wpromote, VP, Digital Intelligence  

How to Assess a Property's "Total Addressable Search Market"

Essential SEO Reports And How To Leverage Them
Jessica Bowman - Owner, SEO In-house, Editor at Large, Search Engine Land  

The Challenges Of Hiring & Retaining SEO Talent In Today's Competitive Environment

Managing Reviews On Multiple Local Platforms
Adam Dorfman - Reputation.com, Director of Product Management  

Learn With Google
Learn With Google
Landing Page Clinic

2:25-3:05Tackling the Challenges Of Enterprise SEO
Tanu Javeri - IBM, Sr. Global SEO Strategist  

Laura Lippay - Comcast, SEO Lead  

Conversion Optimization For The Long Run

Managing Search Terms In A New Match-Type World
Brad Geddes - AdAlysis - SMX Programming Team, Co-Founder  

Local Presence Management for Multi-location Brands
Monica Ho - SOCi, CMO  

Learn With Google
Learn With Google
Content Clinic

3:20-4:00SEO Tactics That Truly Move The Needle
Bastian Grimm - Peak Ace AG, CEO & Director Organic Search  

How To Apply AI & Machine Learning To SEO
Eun-Ji Noh - LinkedIn, Senior Data Scientist  

Roundtable: How Automation Really Works and When To Use It
Justin Freid - CMI/Compas, EVP, Growth and Innovation  

Aaron Levy - Tinuiti, Director, SEM  

Michelle Morgan - Clix Marketing, Director of Client Services - Search Engine Land Contributor  

YouTube Success Stories For Marketers
Ashley Mo - 3Q Digital, Regional Director, APAC  

Future-Now Local Search: Assistants, Voice, Maps and More
Greg Sterling - Sterling Market Intelligence, Owner - Search Engine Land Contributing Editor  

Purna Virji - Microsoft, Senior Manager, Global Engagement  

Learn With Google
Learn With Google
4:15-5:00Ask The SEOs

Ask The SEMS

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