Obsessed With SEO & SEM

November 11-12, 2020
Jacob K. Javits Convention Center

Tuesday, November 12, 2019

9:00-5:00

Wednesday, November 13, 2019

7:00-9:00Breakfast & Registration
9:00-9:20Welcome! Welcome! Welcome!

Get started with a bang! Meet the Search Engine Land editors, SMX programming team and your fellow SMXers for a high energy celebration of search marketing (and search marketers!). You'll learn how to get the most out of the conference experience!
9:20-10:00Keynote - Google: From Everyone's Search Engine to Everyone's Competitor - Video Preview Inside!
Rand Fishkin    Rand Fishkin, Cofounder & CEO, SparkToro
10:00-10:15Break
Time SEO SEM Search Marketing Agency Classroom SMX Theater Solutions
10:15-11:00Breaking Down The Periodic Table of SEO Factors: 2019 Edition
Jessica Bowman - Owner, SEO In-house, Editor at Large, Search Engine Land  

Barry Schwartz - RustyBrick, Contributing Editor, Search Engine Land and Owner  


SEM Keynote With Microsoft: Smarter Customer Journeys: The ABCs of CX (Customer Experience)
Christi Olson - Microsoft, Head of Evangelism  


Thriving in The New World Of Pagination
Lily Ray - Path Interactive, Director, SEO  


Get Off The Content Treadmill: HubSpot's Playbook For Driving More Traffic From Existing Content
Aja Frost - HubSpot, Senior SEO Strategist  


Tracking Growth With AMP Analytics
Garima Mimani - Google, Mobile Solutions Consultant  


Google Analytics Insights Is Your New Best Coworker
Mark Traphagen - aimClear, Vice President of Content Strategy  


How Big is Your Marketing Blind Spot? High-Intent Users, You Might be Missing
Natural Intelligence
11:00-11:40 11:05-11:20
Bruce Clay SEO for WordPress
Bruce Clay, Inc.


11:25-11:40
Lead Analytics Doesn't Have To Be So Hard
CallRail
How To Beat Amazon In Search (on a much smaller budget)
Longtail UX
11:40-12:20Learning From The Winners of Google Algorithm Updates
Glenn Gabe - G-Squared Interactive, President  

Lily Ray - Path Interactive, Director, SEO  


Breaking Down the Periodic Tables of PPC
Ginny Marvin - Search Engine Land, Editor-in-Chief  


How To Estimate The SEO Impact Of Site Navigation Changes
Dana Tan - Under Armour, Sr. Manager, Global SEO  


Paid Is A Dirty Word (And Other Lies They Tell You About Marketing)
Erin Everhart - The Home Depot, Senior Manager, Commerce Marketing  


SEO & Platform Migrations
Ariel Kozicki - Wpromote, SEO Associate Director  


Profitable Pricing Strategies For Agencies
Duane Brown - Take Some Risk Inc., Founder & Head of Strategy  

Julie Friedman Bacchini - Neptune Moon, President  

Rod Richmond - Clean Digital, Founder and Head of Strategy  


The Value of Being a Partner: Microsoft Advertising Partner Program
Microsoft Advertising
SEO Site Clinic
Cori Graft - Seer Interactive, SEO Team Lead  

Bastian Grimm - Peak Ace AG, CEO & Director Organic Search  


Mastering SEO Silos
Bruce Clay, Inc.
12:20-1:30 12:25-12:40
How to Create a Link Building Program that Ranks
PureLinq


12:45-1:00
Collective Intelligence Marketing for Multi-Location Businesses: Lessons from Nature
Adplorer


1:05-1:20
Using AI-Powered Conversational Analytics to Improve SEM and SEO
Invoca


1:25-1:40
Fantastic Links And Where To Find Them
Page One Power
1:30-2:10Behind The Scenes With Google Search Console and Bing Webmaster Tools
Sandhya Guntreddy - Microsoft, Principal Program Manager  

Daniel Waisberg - Google, Search Advocate  


How To Properly Set Up Testing For Accounts Of All Sizes
Ben Vigneron - Blackbird PPC, VP of Analytics  


Paid Social Tactics That Drive Conversions
Michelle Morgan - Clix Marketing, Director of Client Services  


Managing Clients, Managing Yourself
Duane Brown - Take Some Risk Inc., Founder & Head of Strategy  

Katy Lucey - Tinuiti, Director, Paid Social  


Flywheel is the New Funnel: Understanding How Data Drives Audience Insight
Microsoft Advertising
The Best Of Both Worlds: Reactive & Proactive SEO
Jason White - PMG, SEO Director  


The SEO Implications Of Google's New Nofollow Rules
Jamie Alberico - Not a Robot, Technical SEO  


Want to Win at Amazon? Don't Forget Organic
Brittany Page - 3Q Digital, Associate Director of SEO  


Search is the New Shelf: Under The Hood With Amazon & Walmart Advertising
Melissa Burdick - Pacvue, President & Co-Founder  


SEM Breakthrough: How Your Reviews Impact Ranking and Conversions
Trustpilot
2:10-2:20Break
2:20-3:00Google and Bing Talk Spam and Penalties
Frédéric Dubut - Microsoft, Senior Program Manager  

Fili Wiese - SearchBrothers, SEO Expert - Search Engine Land Contributor  


Awesome Tests, Profitable Results
Frederick Vallaeys - Optmyzr, Inc., CEO  


B2B SEM: Meeting Specific Challenges With Really Smart Tactics
Aaron Levy - Tinuiti, Director, SEM  


Handling Client Transitions
Julie Friedman Bacchini - Neptune Moon , President  

Amy McClain - Beeby, Clark+Meyler, Group Director, Performance Media  


Microsoft Advertising Listens: How Your Feedback is Shaping Microsoft Advertising
Microsoft Advertising
Google Analytics Clinic
Annie Cushing - Annielytics.com, SEO and Analytics Consultant - Search Engine Land Contributor  

Simon Poulton - Wpromote, Vice President, Digital Intelligence - Search Engine Land Contributor  


Success Stories in Local Search: How to Boost Online to Offline Traffic
SweetIQ
3:00-3:30 3:05-3:20
Turn More Ad Clicks into Conversions with Post-Click Automation™
Instapage


3:25-3:40
International SEO/SEM Jeopardy
Translations.com
3:30-4:10Advanced Tactics For A Mobile-First Indexing World
Eric Enge - Perficient Digital, General Manager - Search Engine Land Contributor  

Aleyda Solis - Orainti, International SEO Consultant  


Must-Have Reports For SEMs
Samantha Barnes - Bounteous, Inc, Associate Director of Data Analytics  


How To Structure Facebook Campaigns For Success
Zenia Johnson - 3Q Digital, Account Lead  


Amp Up Your User Engagement Data with Google Tag Manager
Tim Jensen - Clix Marketing, Campaign Manager  


How To Tell Your Brand's Story Through Video Ad Sequencing
Brooke Osmundson - NordicClick Interactive, Associate Director of Paid Search  


Getting Your Agency Services Mix Right
Justin Freid - CMI/Compas, EVP, Growth and Innovation  

Karl Sakas - Sakas & Company, President  


Master Audience Targeting: How to Win at Marketing
Microsoft Advertising
SEO Tools Clinic
Chris Countey - Comcast NBCUniversal, Senior Technical SEO Manager  

Abby Hamilton - Merkle Inc., SEO Associate Manager  


Talk, Talk, Talk: A Tech Readiness Primer for 3 Critical Customer Conversations
Uberall
4:10-4:20Break
4:20-5:00Conversational Search and The Impact Of Voice On SEO
Eric Enge - Perficient Digital, General Manager - Search Engine Land Contributor  

Brittany Page - 3Q Digital, Assoc. Director of SEO  


From Targeting Practice To Targeting Perfection: Your Key To Better Results
Brooke Osmundson - NordicClick Interactive, Associate Director of Paid Search  

James Svoboda - WebRanking, CEO  


SEO and SEM Data Sharing For Maximum Impact
Wil Reynolds - Seer Interactive, Founder  


Making The Pitch: Putting Your Best Foot Forward Without Giving Away The Goods
Jay Stampfl - Blackbird PPC, CEO  

Shari Thurow - Omni Marketing Interactive, Founder & SEO Director  


3 Ways You Won't Get Automated Out of Your PPC Career
Microsoft Advertising
Social Ads Clinic
Zenia Johnson - 3Q Digital, Account Lead  

Michelle Morgan - Clix Marketing, Director of Client Services - Search Engine Land Contributor  


Rank Above the Competition with SEO Gap Analysis
Wix.com
5:00-6:00

SPONSORED BY:

5:00-5:15
Just E-A-T It - Building a Content Creation Process That Supports E-A-T
Crowd Content Media


5:20-5:35
How to Dominate in the Ever-Changing SERP Landscape
Perficient Digital


5:40-5:55
How To Predict Your Organic Traffic
OnCrawl


6:00-7:00
Agency Meetup
Technical SEO & Developers Meetup
Multi-Location Meetup
Professional Development for SEOs & SEMs Meetup
7:30-9:30 Open Perspectives

Thursday, November 14, 2019

7:00-9:00Breakfast & Registration
 
SEO SEM
9:00-10:00
SEO Tactics That Truly Move The Needle
Bastian Grimm - Peak Ace AG, CEO & Director Organic Search  


Building Content For All Intents
Dave Davies - Beanstalk Internet Marketing, CEO  


SEM Keynote With Google: Advance Your Omnichannel Strategy for the Holiday Season and Beyond
Zack Bailey - Google, Head of Omnichannel Solutions  

Irem Erkaya - Google, Global Product Lead  


SEO SEM Search Marketing Multi-Location Brands Classroom SMX Theater Solutions
10:00-10:40Unlock Your Potential: Performance Planner & Optimization Score
Learn With Google
10:00-10:15
Staying A Step Ahead: How AI Can Help Monitor Competitors And Protect Your Customers
Adthena


10:20-10:35
The SEM Automation that Beats Google Shopping and DSA
Longtail UX
10:40-11:20Schema and Structured Data: "Hidden" Gold For SEOs
Chris Long - Go Fish Digital, Architectural SEO Manager  

Aleyda Solis - Orainti, International SEO Consultant  


Under The Hood With Google Shopping, Amazon and Walmart Advertising
Andrew Cooper - Metric Theory, Associate Director, eCommerce  

Elizabeth Marsten - Tinuiti, Senior Director, Strategic Marketplace Services  


How Brands Approach SEO and SEM
Chanelle Harbin - Disney ABC Television Group, SEO Manager  

Mike Henderson - SuretyBonds.com, Digital Marketing Director  


Ranking in Google Local and Google Maps
Cori Graft - Seer Interactive, SEO Team Lead  

Dan Leibson - Local SEO Guide, Vice President of Local & Product  


Spark Inspiration & Action With Discovery Ads
Learn With Google
SEO Site Clinic
Ariel Kozicki - Wpromote, SEO Associate Director  


11:20-11:35
Break
11:35-12:15Satisfying The Need For Speed
Fili Wiese - SearchBrothers, SEO Expert - Search Engine Land Contributor  


The State of Offline Conversion Tracking
Ian Dailey - Invoca, Senior Director, Product Marketing  

Megan Messer - Google, Global Product Lead, Google  


Refreshing Evergreen Content: How, When and Why
John Shehata - Conde Nast, Vice President, Audience Development Strategy  


Google My Business From A to Z
Dan Leibson - Local SEO Guide, Vice President of Local & Product  


Elevate Your Performance With Auction-Time Bidding
Learn With Google
SEM Clinic with the SEM Mechanics
Julie Friedman Bacchini - Neptune Moon, President  

Brooke Osmundson - NordicClick Interactive, Senior Digital Manager  

Frederick Vallaeys - Optmyzr, Inc., CEO  


4 Best Hacks for Paid Search That You Can Do Right Now to Get New Customers
Metricstory
12:15-1:30 Lunch & Expo Hall Time
(Expo closes at 2pm)
1:00-1:15
Digital PR — What is it, REALLY?
Exults


1:20-1:35
We Need To Talk: Why Your Conversation Quality Is Burning Your Funnel
CallRail



1:30-2:10The Correct Way To Test Your SEO Campaigns
Alexis Sanders - Merkle, Technical SEO Account Manager - Search Engine Land Contributor  


Clarifying The Murky Waters Of Attribution
Simon Poulton - Wpromote, VP, Digital Intelligence  


Profitable Content Strategies For Competitive Markets
Sam Marsden - DeepCrawl, SEO & Content Manager  


Essential SEO Reports And How To Leverage Them
Jessica Bowman - Owner, SEO In-house, Editor at Large, Search Engine Land  


The Challenges Of Hiring & Retaining SEO Talent In Today's Competitive Environment
Simon Heseltine - Trader Interactive, VP of Audience Growth  


Managing Reviews On Multiple Local Platforms
Adam Dorfman - Reputation.com, Director of Product Management  


Master Google Ads In 2020: Ads & Keywords
Learn With Google
Landing Page Clinic
Samantha Barnes - Bounteous, Inc, Associate Director of Data Analytics  

Jeremy Epperson - Conversion Guides, Growth Consultant and Startup Advisor  


2:10-2:25
Break
2:25-3:05Tackling the Challenges Of Enterprise SEO
Tanu Javeri - IBM, Sr. Global SEO Strategist  

Laura Lippay - Comcast, SEO Lead  


Conversion Optimization For The Long Run
Jeremy Epperson - Conversion Guides, Growth Consultant and Startup Advisor  


Managing Search Terms In A New Match-Type World
Brad Geddes - AdAlysis - SMX Programming Team, Co-Founder  


Local Presence Management for Multi-location Brands
Monica Ho - SOCi, CMO  

Aminta Iriarte - Crunch Fitness, Social Manager  


Find And Connect With Your Best Customers
Learn With Google
Content Clinic
Aja Frost - Hubspot, Senior SEO Strategist  

Mark Traphagen - aimClear, Vice President of Content Strategy  


3:05-3:20
Break
3:20-4:00JavaScript: The SEO's Swiss Army Knife
Jamie Alberico - Not a Robot, Technical SEO  

Martin Splitt - Google, Google Developer Relations Search  


Roundtable: How Automation Really Works and When To Use It
Justin Freid - CMI/Compas, EVP, Growth and Innovation  

Aaron Levy - Tinuiti, Director, SEM  

Michelle Morgan - Clix Marketing, Director of Client Services - Search Engine Land Contributor  


YouTube Success Stories For Marketers
Ashley Mo - 3Q Digital, Regional Director, APAC  

Alison Provost - Touchstorm, Founder and CEO  


Future-Now Local Search: Assistants, Voice, Maps and More
Eric Enge - Perficient Digital, General Manager - Search Engine Land Contributor  

Greg Sterling - Sterling Market Intelligence, Owner - Search Engine Land Contributing Editor  


4:00-4:15Break
4:15-5:00Ask The SEOs
Dave Davies - Beanstalk Internet Marketing, CEO  

Tanu Javeri - IBM, Sr. Global SEO Strategist  

Fili Wiese - SearchBrothers, SEO Expert - Search Engine Land Contributor  


Ask The SEMS
Samantha Barnes - Bounteous, Inc, Associate Director of Data Analytics  

Duane Brown - Take Some Risk Inc., Founder & Head of Strategy  

Andrew Cooper - Metric Theory, Associate Director, eCommerce  

Zenia Johnson - 3Q Digital, Account Lead  


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