Overview

In years past, Google has been the largest driver of traffic to almost every web-based business in existence. Today, that's still true, but a strange new trend is rearing its head - Google's becoming your primary competitor. From travel to sports, reference to news, and answers on every topic, the search giant is working harder than ever to keep searchers on Google rather than sending them to your sites. In this presentation, Rand will show, via clickstream data from 10s of millions of devices, how the landscape of the web is shifting, and how to compete against Google in a game they control.

Rand's keynote will tackle important topics, like:

• Where search opportunity broadly sits for paid and organic
• How to benefit from zero-click searches and Google's bias to instant answers
• Where and how influence and traffic can be garnered from other sources, including social networks, podcasts, video, apps, and the still-powerful long tail of the web
• Whether, how, and how much voice search (and voice answers) are cannibalizing opportunity
• What other trends are on the rise in search and search marketing
• Tactics for on-SERP SEO and branded search creation

Overview

Join us for an expert-led examination of the newly updated 2019 Periodic Table of SEO Factors! This is an in-depth look at the search ranking factors that influence your results. What’s on the rise? What’s on the decline? And what still works?

You'll leave this session knowing the elements that deliver maximum SEO success -- it's a must-attend for serious SEOs.

Overview

For years, search marketers have been obsessed with the marketing funnel - reaching the right person, with the right message, at the right time, with the acquisition as the end goal. However, to succeed in the future, highly successful marketers will abandon the funnel for a flywheel approach where customer experience is at the heart of everything a marketer does.

The future of marketing is understanding the Customer Experience Quotient (CXQ) that is leveraging all of the data and insights into the customer journey and then applying artificial intelligence and machine learning to optimize the customer experience and improve marketing performance. Join Microsoft Advertising for a discussion on the ABCs of CXQ and learn how to reduce the growing gap between the 20% of businesses that have managed to achieve a high customer experience quotient.

Overview

SEO best practices related to pagination have recently gone through major changes. Specifically, Google has stopped supporting the rel=next/prev markup it launched back in 2011. In this session, Lily will show you how to structure your paginated content to meet search engine guidelines for maximizing crawlability and improving user experience.

Overview

How frequently does your team audit and optimize existing content? If the answer is "not often" (or "never!"), you're sitting on a potential organic traffic goldmine. In this quick session, HubSpot Senior SEO Strategist Aja Frost will walk you through the five essential types of optimization and how to identify the best posts for each.

Overview

As the AMP Project expands to more distribution platforms across every imaginable industry, it is more important than ever to track success. AMP Analytics captures user engagement data from your AMPed site by tracking any type of page content, including clicks on links and buttons, length of scroll and social media engagement. In this talk, you'll hear the pros and cons of using third-party analytics tools through AMP's analytics vendors or using your own in-house solution. From there, Garima will journey through unlocking advanced concepts, debunking misconceptions about the tool and will share stories from companies that have supported an AMP analytics integration. We'll end with what's ahead for the future of the analytics ecosystem.

Overview

Perhaps the least-talked-about but most powerful new feature in Google Analytics in the past year is Insights, Google's experiment with implementing a conversational, artificial intelligence user interface in their analytics product. In this session you'll see examples of some of the most powerful questions you can ask GA Insights and what you'll learn from them that can revolutionize your SEO, content marketing, paid campaigns, and more.

Overview

Google algorithm updates of 2018 and 2019 fundamentally changed the organic search landscape. Many SEOs, webmasters, and content creators are adapting to Google's new criteria for high-quality content. What does authoritative content look like today? What are the opportunities to improve?

In this session, you'll get real-world examples of what Google considers to be high- and low-quality content. You'll apply what you've learned to improve your own sites and content.

Overview

Join us for the unveiling of Search Engine Land's brand new (and first-ever) Periodic Tables of PPC - a comprehensive look at all the elements paid search advertisers must consider to run effective campaigns. Must-attend for SEMs!

Overview

Enterprise companies require SEO teams to estimate potential revenue gains or losses for any changes to websites. Join Dana Tan, Sr. Manager, Global SEO for Under Armor, as she explains the simple and quick process that allows her to clearly estimate potential lift/drops that other teams and executives need to understand. She'll walk you through a step-by-step process and share the Excel template she uses to make it quick and easy for you to start making your own SEO impact estimates immediately.

Overview

No other industry has seen the transformation that marketing has: People make careers out things now that didn't even exist 10 years ago. But somewhere along these lines, we've been lied to about what marketing is and isn't, and it's time we take a stand. In this session, we'll talk through the real, the raw, and the nitty gritty about what really makes marketing tick.

Overview

Migrating a website from one platform to another is a complex technical challenge. Beyond that, there are important SEO considerations that must be handled very carefully, and they vary from platform to platform. Join Ariel as she talks about working through migrations for large enterprise clients by creating and implementing a detailed migration protocol.

Overview

Monthly retainers, project-based contracts, percentage of spend: these are a few of the pricing options you've likely weighed. But which is right for you?

In this roundtable, agency representatives will discuss the pros and cons of these options, how they approach pricing to remain profitable and lessons learned along the way. Get your pricing questions and concerns answered by the pros!

Overview

SEO is a complex and evolving combination of art and science. Even the most knowledgeable SEOs are stumped sometimes.

In this interactive session, you'll have the opportunity to volunteer your site and ask the hard questions of our SEO rockstars. In real time, they will identify the root causes of your challenges and offer specific, actionable advice to repair or enhance your performance.

Overview

Two of the most powerful tools for SEOs are the Google Search Console and Bing Webmaster Tools… are you leveraging them to the fullest extent possible?

In this session, you'll get a comprehensive look at what these free and versatile tools do and how to use them most effectively to accomplish daily and weekly SEO tasks.

Overview

From keywords to ads to landing pages, testing is essential to managing and growing PPC accounts. However, not all testing is equal: Enterprise, e-commerce, B2B, small accounts and other types of campaigns all have varying amounts of data and items that can be tested.

In this session, you'll learn how to properly set up and manage tests for a variety of account sizes and types, learn tips and techniques for better testing and much more.

Overview

Facebook, Instagram and other social channels have proven to be effective complements to traditional search marketing. At the same time, paid social as we know it has undergone significant changes in the past year, tackling everything from targeting to formats to management interfaces.

In this session, our experts will share strategies and tactics that will help you lead customers from awareness to purchase to advocacy - all with carefully-crafted social campaigns. They'll also reveal what they test, optimize and measure for continued success and higher ROAS.

Overview

It doesn't matter how big or small your agency is: Establishing operating processes can improve employee and client retention.

In this session, agency experts will share their secrets to making the agency workday work for you, your employees and your clients. You'll get first-hand insights into effective time-management, policies, and tools, as well as key learnings about balancing campaign management, reporting, and communication to keep you and your clients happy.

Overview

Reactive SEO strategies look backwards, relying on tools to tell us what happened after the fact. Proactive strategies cut out the middleman and look for ways to observe, orient, decide and act before effects are reported by search engine tools. In this session, Jason will discuss the insights to be gained from reactive tools like Google Search Console before later pivoting to more advanced SEO testing. He'll also discuss methods that provide developers and SEOs with the ability to see in real time, proactively addressing issues before they even register with other common tools. You'll leave this session with examples of tests and techniques that will amp up the performance of your own sites.

Overview

Until Google changed the rules this past September, any link with the rel="nofollow" attribute added to it was ignored. Now, "nofollow" is seen as a "hint" rather than as a directive for ranking purposes. Furthermore, Google has added two additional link attributes to allow you to provide a bit more context about the content you're linking to. In this session, Jamie will tell you everything you need to know about the new attributes and how to use them effectively.

Overview

Amazon's not a sleeping giant anymore; it's the beast that's taking over the eCommerce world. Advertisers have flocked to the platform as its capabilities have expanded, driving up costs and levels of competition that are straining budgets in the search for new users. And marketers who aren't optimizing pages organically to supplement advertising campaigns risk falling far behind. That said, the optimization tactics that work for search engines like Google and Yahoo cannot be applied to Amazon, particularly in the age of Alexa and voice search. In this session, learn how to audit an Amazon feed and optimize product and brand listings specifically for Amazon.

Overview

Amazon's advertising business continues to grow at a rapid pace, challenging Google and Facebook. Driving that growth is the continued improvement in API availability and feature updates, although it's still way behind, and there's still a significant gap in tools. Brands and Holding Agencies are waking up and deeming this publisher an important place to win. Nipping at Amazon's heels is Walmart, who is taking a page out of the Amazon playbook and launching their own self-service platform. In this session, learn about the latest advertising options with these two platforms and how to win in this new world.

Overview

Want a behind-the-scenes look at how Google and Bing determine what's good and what's bad? Join Fili, former Google Search Quality team member, and Frédéric, who leads the anti-spam team at Bing, for a candid conversation on how both engines are fighting spam and handling manual penalties.

They'll discuss:

• Webmaster guidelines: the things both Bing and Google think are bad and the subtle differences between the two search engines
• Penalties: the philosophies behind them, how they are applied by each engine and how to get reconsidered
• What's new: the latest blackhat SEO they're seeing and why it's still prudent to avoid the dark side

Overview

Saddle up for a soup-to-nuts exploration of SEM testing, covering keywords, bids, offers, ads, offers, landing pages and more. Expert panelists will share their real-world testing examples and give you a behind-the-scenes look at the entire process, including how to…

• Decide what to test
• Set up your test
• Successfully execute your test
• Evaluate results

Join our experts for a peek over their shoulders and the chance to pick up new ideas for improving your testing methods.

Overview

B2B advertisers face unique challenges, including:

• Finding enough search volume on niche or technical keywords
• Avoiding high volume/low relevance consumer-oriented keywords
• Measuring success when sales cycles are long and purchases happen mostly offline

In this session, our panel of seasoned B2B marketers will share their hard-learned strategies and tactics for overcoming these challenges and more while creating profitable B2B ad campaigns.

Overview

It's a fact of business life: Clients come and clients go. Sometimes, losing a client can feel like the end of the world, and, with others, it's sweet relief. Either way, client transitions are an opportunity for you to maintain relationships and avoid burning bridges.

In this session, you'll learn best practices for transitioning accounts -- from audits, to restructures to managing client expectations. Our experts will also discuss effective ways of handling clients that are opting to build their own in-house team or are moving to another agency, and ways that help you keep a foot in the door.

Overview

SEO is a complex and evolving combination of art and science. Even the most knowledgeable SEOs are stumped sometimes.

In this interactive session, you'll have the opportunity to volunteer your site and ask the hard questions of our SEO rockstars. In real time, they will identify the root causes of your challenges and offer specific, actionable advice to repair or enhance your performance.

Overview

Google is now using a mobile-first index that looks at your site's pages through the lens of a mobile device. That means performance in search is now directly tied to how well optimized your mobile website is.

In this session, you'll learn advanced techniques to perform an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site. You'll also discover tactics and techniques for maximizing the effectiveness of your site's AMP (accelerated mobile pages) content.

Overview

How can you show off your work to your clients and your boss? Give them a great report showing your work. How can you tell a story with the data that shows why things are working as they are? Create a data-driven story around your report.

We all know good reports are essential in creating and tuning effective search marketing campaigns. In this session, our experts share their own favorite, lesser-known and specialized reports, show how they use them and explain how to create stories with the data to showcase your own efforts.

Overview

Campaign structure can make or break your Facebook campaign performance. In this session, Zenia will show you how to think about campaign structure for optimal performance and why over-segmentation can kill your strategy. Get ready for specific examples and case studies where proper structures really paid off.

Overview

Want better insights about how people are interacting with your landing pages, beyond what Google Analytics shows by default? Tired of waiting weeks for developers to deploy tracking changes? Solve these concerns by learning to utilize Google Tag Manager to its fullest extent! In this session, you'll learn how to use built-in Google Tag Manager features to track user engagement for key actions, such as scroll activity, video views, and PDF downloads. You'll also learn how to select the right triggers and configure tags to send data back to Google Analytics.

Overview

YouTube video ads have gained traction over the past few years, becoming an integral part of strategy for many brands. But how many brands are using video effectively? This session will show you everything you need to know about video ad sequencing within Google Ads, including:

• What is video sequencing?
• When should I use video sequencing?
• How do I use video sequencing?

Overview

When it comes to growing your agency or consultancy, should you...

• Broaden or deepen your service offerings?
• Train or hire?
• Build proprietary tech or license?

In this session, you'll get insights on how to tell when it's time to expand, what to watch out for and where to look for opportunities.

Overview

Tools are a must for serious SEOs; they deliver the flexibility and capability to tackle jobs of any size. Knowing which ones best fit your needs, budget and the scale of the sites you work on is critical.

In this clinic, our veteran SEOs open their own tool chests, share with you their favorites (both free and paid) and take your questions about how to use them (and others) effectively. These are tools that have earned the loyalty of our speakers thanks to their utility, features and ability to help maximize time - no sponsored advice here!

Overview

With millions of devices featuring Google Assistant or Amazon Alexa functionality in use, it's clear that the future of SEO requires creating and optimizing content for devices that humans talk to.

This session covers the opportunities and challenges the conversational web presents, including:

• The role featured snippets play in surfacing voice search results
• Using variables such as location, long-tail keywords and reviews
• Creating task-based and informational content
• Identifying cost-effective ways to experiment and learn with conversational search
• How to optimize your content and user experience for a future in which half of all queries are voice–driven

Overview

It used to be that you'd come up with a list of keywords, add some targeting and launch your campaign. Not anymore. In today's world, customers are bombarded by more messages and ads than ever, and have high expectations that you'll deliver a seamless user experience at every stage of their journey.

In this session, you'll learn how to understand and apply all of your targeting options so you can hone in on your best audiences at all stages of the buying cycle and message them more effectively. You'll also learn how to apply targeting to save money by excluding audiences that are not likely to convert.

Overview

As the search industry matured, SEOs and SEMs were often siloed in different teams, with little direct communication. Times have changed, with silos breaking down and marketers often taking on multiple, cross-disciplinary roles. And with good reason: SEOs and SEMs can learn a lot from each other, and leverage skills and knowledge to amplify the performance of marketing campaigns. In this session, our speakers explore how sharing data and working together can be a significant boon for search marketers.

Overview

World class agencies know that putting your best foot forward is table stakes in making a pitch for new business. Knowing how far to go and what risks to take (as well as deciding whether you'll respond to RFPs at all) are critical to successful agency executives.

In this session, you'll learn how much time you should put into a new client pitch or RFP response, how much creativity and intelligence you should give away before you've earned the business, and much more. Our agency expert speakers will share their tips for making the most of your pitch process.

Overview

Bring your burning questions on how best to advertise on Facebook, Instagram, Pinterest or other social media sites to this PowerPoint-free, 100% Q&A session. Our experts are ready to answer your specific questions and general paid social wonderments – even perform live audits of your social ads accounts (if you want!). Don't be shy - raise your hand, take the mic, and learn from the pros!

Overview

Experienced SEOs know that ranking is harder than ever. And with featured snippets and voice search becoming more important, your existing tactics may not be enough. In today's world, structured data (a.k.a. schema) drives both Position Zero/featured snippets in the SERPs and answers to voice queries on Google Home and Google Assistant.

In this highly technical session, you'll learn:

• Advanced tactics that ensure your sites rank well by making content accessible to search engines
• Tips on how to implement, test and validate structured data
• Advice for how to future-proof content to avoid getting left out of the voice search conversation

Overview

Google Shopping's recent updates are an evolution of the core product but also a new phase in Google’s ongoing competitive response to Amazon.

Walmart and other marketplaces are also ramping up their ad offerings. With online sales at an all-time high, the race for e-commerce domination is on!

In this session, you'll get a close look at the new Google Shopping. Our experts will also dig into some Amazon and Walmart advertising features you might not be aware of -- and show how to use them to grow your business.

Overview

Brands face unique challenges when it comes to SEM and SEO:

• Maintaining brand image within restrictive headline and description requirements
• Ensuring that testing doesn't impede other branding efforts
• Following trademark guidelines

These are just a few issues that make search advertising tricky. Brands must also have to carefully plan SEO efforts, with marketing and product groups coordinating "ownership" of keywords, content and other assets.

In this session, you'll hear first-hand how successful brands are overcoming these and other pressing issues in their search marketing campaigns.

Overview

You'll need more than traditional web search tactics to achieve exceptional rankings for multi-location brands. Knowing what works (and why!) is critical to helping your customers find you quickly... with minimal confusion over locations, branches or competing brands.

In this session, experienced local search marketers will share insights from several case studies that show how they achieved better rankings within the local pack and Google Maps search results by focusing on factors like reviews, Google My Business categories, and fine-tuning their GMB settings.

Overview

SEO is a complex and evolving combination of art and science. Even the most knowledgeable SEOs are stumped sometimes.

In this interactive session, you'll have the opportunity to volunteer your site and ask the hard questions of our SEO rockstars. In real time, they will identify the root causes of your challenges and offer specific, actionable advice to repair or enhance your performance.

Overview

A fast site provides a good user experience and leads to higher conversions. Page speed is a both a Google ranking factor and a crucial signal for measuring user satisfaction. Do you want to optimize your website for maximum speed but don't know how?

Join former Google Search Quality team member Fili Wiese for a comprehensive tutorial on optimising your site for speed. You'll take away insights and actionable tactics about prioritisation, which tools to use efficiently and which mistakes to avoid while making your website blazing fast.

Overview

Despite the incredible growth of e-commerce, only a fraction of sales happen online. If you're not tracking offline conversions you can't properly optimize campaigns and you may not be allocating marketing budgets correctly. Lucky for marketers, Google and others provide a range of offline conversion tools and tracking.

In this session, you'll get an inside look at a variety of tracking tools, including call tracking and mobile location data, and walk away with practical advice to help you gain a more complete understanding of your customers' behavior, as well as which channels are actually driving sales.

Overview

Creating new content is not always the answer to better content marketing. Sometimes you are better off leveraging existing assets or coming up with a new spin on an existing topic.

This session is a step-by-step guide to supercharging SEO by refreshing older content based on a case study by Condé Nast. Spoiler alert: They achieved an average 200%+ increase in search traffic on well-known magazines Allure, Epicurious, Brides, Glamour, Vogue, GQ and Wired.

Overview

Join us for a detailed exploration of all the new capabilities and key features available with Google My Business. This session will provide tactical advice on how to use GMB for managing business listings, handling reviews, promoting your business, reviewing your analytics and much more.

Overview

Your campaigns are performing well, but you're certain that with a bit of creativity and elbow-grease you could maximize ROI and ROAS. What to do? Invest in video? Social media? Perhaps mobile ads?

In this hands-on clinic, our certified (and certifiable!) SEM Mechanics will offer you their expert advice on your PPC ads, bidding tactics and anything else on your mind. Bring your toughest paid search questions to the table for a PowerPoint-Free, 100% Q&A experience!

Overview

It can take several months to determine if your SEO efforts are properly implemented and generating results (either positive or negative). In addition, managing the variables within an SEO test can be extremely complex -- requiring, at times, complicated technical configuration, set up and diagnostics.

In this session, you'll explore different ways to set up your SEO tests to effectively track their success and failure rates over time.

Overview

Tools from Google, Facebook and others provide insights when it comes to attribution. But the attribution mystery is far from solved. And efforts to enhance privacy -- Safari's Intelligent Tracking Prevention, Firefox's Enhanced Tracking Prevention and Chrome's cross-site cookie and fingerprinting crackdown -- are making attribution more difficult by intentionally obscuring visibility into conversions.

In this session, attribution experts will discuss how to recognize and communicate attribution blind spots as well as develop and implement models that can inform campaign optimization and budget allocation for all stages of the marketing funnel.

Overview

Creating and executing successful content strategies is harder than ever no matter what industry or vertical you're working in. With increasing competition and reduced SERP real estate, how can you deliver a content strategy that doesn't just give you pretty vanity metrics but one that is actually profitable?

Based on his successes (and setbacks) working in highly competitive markets, Sam will show you how to build search-centred content marketing machines that contribute to your business' bottom line even when competition is fierce.

Overview

Every SEO looks at data on a regular basis, but what is the hitlist of vital SEO reports that you should have on-hand at all times? Which teams should be getting them? And perhaps most importantly, how do you use this information to improve performance and maximize ROI? In this session, Jessica will share the complete list of essential SEO reports she's developed over nearly two decades of consulting for some of the world's largest and most recognizable brands.

Overview

In today's highly competitive job market, it's a challenge to find the right people at the right price with the right experience, especially if your company is in a geographically challenging area for candidates. With experience leading teams at AOL, HPE and other organization, Simon will discuss the challenges with hiring SEOs and how to overcome them. He'll also discuss the best options for motivating and retaining them so you don't have to go out and regularly hire replacements, instead allowing you and your employees to concentrate on growing your business.

Overview

Data show that online reviews are now the single most influential factor in consumer purchase decisions. Even reviews from strangers are trusted as much as friends and family recommendations... and they're more trusted than other online information sources. Recognizing this, Google includes them as a local ranking factor.

Attend this session for insights into:

• Collecting and responding to reviews for multiple locations across Google, Facebook, Yelp and others
• Managing each platform's different policies
• Learning the best way to approach review generation
• Responding to reviews at scale (while preserving "local authenticity")

Overview

Whether you're doing SEO or SEM, the quality of your landing pages is critical. Compelling landing pages engage visitors, making them want to learn more and take action.

In this interactive clinic, you'll learn from practicing experts how to transform your landing pages, giving you the insights you need to turn them into something your visitors can't resist.

Overview

Large organizations face unique challenges when it comes to SEO. Whether you are running multiple websites across a variety of content management systems or managing content across different countries and languages, your challenges are specific and increasingly hard to manage.

In this session, our panel of enterprise SEOs will cover how they have been solving their own technical and structural issues and help you think through how to solve yours.

Overview

Most advertisers spend a lot of time and energy optimizing the title, URL and copy of their ads... but there's so much more you can do when it comes to creating successful campaigns!

In this session, you'll learn how to find quick wins and turn them into sustainable, longer-term gains by focusing on landing page and campaign optimization techniques for B2B, B2C, lead gen, e-commerce and more.

Overview

Google changed how exact match worked last year. This year they changed phrase and modified broad match. These changes mean search marketers need to revisit their strategies to manage their search terms, duplicate queries and negative keywords to ensure they are receiving converting traffic. In this session, we'll look at the analysis and workflow necessary to maintain control and conversions throughout the match type changes.

Overview

Maintaining a single corporate site is not enough for multi-location brands and franchises. Consumers don't search for store locations, they search for "near me" locations. Each storefront must have complete and accurate data on Google, Facebook, Yelp and other destinations. The challenge is doing all this for hundreds or thousands of them.

In this session, you'll learn the key elements of local presence management at scale, how to work with available APIs and the tactics necessary to maximize local discovery and consumer engagement.

Overview

In its webmaster guidelines, Google explicitly states: "Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do."

But what, exactly, is "high-quality content? Good question. This interactive, expert-led clinic will show you exemplary content, offer tactical advice for improving the quality of content on your own websites and even diagnose your pages.

Overview

JavaScript drives at least some functionality on 94% of all websites. And this reliance is likely to grow as Google, in particular, doubles down on PWA (Progressive Web App) adoption. PWAs allow you to create responsive, application-like experiences for mobile and desktop devices, without the need for a stand-alone app. But there are still situations where GoogleBot can't access content within JavaScript, leading to problems with indexing and poor rankings.

Attend this advanced session to explore how Google processes various JavaScript frameworks, URL formats, dynamically loading content, expandable content, DOM Snapshot, SPA applications, automatic vs. user-interaction loading and more.

Overview

Bidding, ad testing, and keyword research have all radically changed as PPC automation features have been added to all the major platforms. But let's take an honest look at how automation is really being used today.

In this session, you'll learn the scope of automation -- the pitfalls, the advantages -- and the account adjustments that must be considered before automation becomes useful. This is an open roundtable discussion, so all your questions are welcome!

Overview

The scope, and scale of YouTube is mind-blowing... 300 hours of video are uploaded every minute and nearly 5 billion hours are watched every single day. Not only that -- YouTube is the second largest search engine and offers numerous attractive ad options. As such, it provides a unique opportunity for marketers and retailers to touch customers with compelling, humorous or other dynamic content.

In this session, you'll learn from several case studies how to leverage video assets to engage customers and broaden the reach of your online campaigns on YouTube and beyond.

Overview

While we don't have flying cars (yet), we're making incredible progress with personal assistants and mapping. For example, Google Assistant can now call a restaurant and make a dinner reservation for you. The new Apple Maps has built-in augmented reality and CarPlay options to better connect with customers on-the-go.

These nascent technologies will soon be commonplace in the local and multi-location search space. In this session, our experts will take a trip to the "future-now" and get a look at what you can start using today to help dominate your local search efforts.

Overview

During this PowerPoint-free panel, veteran search marketers and technical SEOs will answer your burning questions about search engine optimization. Got a puzzling issue? Wondering about emerging trends or tips and techniques? Ask the experts!

Overview

From macro trends to micro tactics, here's your opportunity to ask our panel of leading paid search experts anything and everything ad-related.

No PowerPoints. No holds barred. No BS. Join us for an open Q&A to get all your questions answered.