Obsessed With SEO & SEM

November 13-14, 2019
Jacob K. Javits Convention Center

Tuesday, November 12, 2019


Wednesday, November 13, 2019

7:00-9:00Breakfast & Registration
9:00-9:20Welcome! Welcome! Welcome!

Get started with a bang! Meet the Search Engine Land editors, SMX programming team and your fellow SMXers for a high energy celebration of search marketing (and search marketers!). You'll learn how to get the most out of the conference experience!
9:20-10:00Keynote - Google: From Everyone's Search Engine to Everyone's Competitor - Video Preview Inside!
Rand Fishkin    Rand Fishkin, Cofounder & CEO, SparkToro
Time SEO SEM Search Marketing Agency Classroom SMX Theater Solutions
10:15-11:00Breaking Down The Periodic Table of SEO Factors: 2019 Edition

SEM Keynote Conversation with Microsoft Advertising

SEO/SEM Insights Session

SEO/SEM Insights Session

SEO/SEM Insights Session

SEO/SEM Insights Session

Natural Intelligence
Natural Intelligence
11:00-11:40 11:05-11:20
Theater - TBA

Theater - TBA
11:40-12:20Learning From The Winners of Google Algorithm Updates
Glenn Gabe - G-Squared Interactive, President  

Lily Ray - Path Interactive, Director, SEO  

Breaking Down The Periodic Table Of SEM Factors: 2019 Edition

SEO/SEM Insights Session

SEO/SEM Insights Session

SEO/SEM Insights Session

Profitable Pricing Strategies For Agencies

Microsoft Advertising
Microsoft Advertising
SEO Site Clinic

Bruce Clay - TBA
Bruce Clay, Inc.
12:20-1:30 12:25-12:40
Theater - TBA

Theater - TBA

Theater - TBA

Theater - TBA
1:30-2:10Behind The Scenes With Google Search Console and Bing Webmaster Tools
Sandhya Guntreddy - Microsoft, Principal Program Manager  

Daniel Waisberg - Google, Search Advocate  

How To Properly Set Up Testing For Accounts Of All Sizes

Paid Social Tactics That Drive Conversions

Managing Clients, Managing Yourself

Microsoft Advertising
Microsoft Advertising
SEO/SEM Insights Session

SEO/SEM Insights Session

SEO/SEM Insights Session

SEO/SEM Insights Session
TrustPilot - TBA
2:20-3:00Google and Bing Talk Spam and Penalties
Frédéric Dubut - Microsoft, Senior Program Manager  

Fili Wiese - SearchBrothers, SEO Expert - Search Engine Land Contributor  

Awesome Tests, Profitable Results

B2B SEM: Meeting Specific Challenges With Really Smart Tactics
Aaron Levy - Tinuiti, Director, SEM  

Handling Client Transitions

Microsoft Advertising
Microsoft Advertising
Google Analytics Clinic
Annie Cushing - Annielytics.com, SEO and Analytics Consultant - Search Engine Land Contributor  

Simon Poulton - Wpromote, Vice President, Digital Intelligence - Search Engine Land Contributor  

Sweet IQ - TBA
3:00-3:30 3:05-3:20
Theater - TBA

Theater - TBA
3:30-4:10Advanced Tactics For A Mobile-First Indexing World

Must-Have Reports For SEMs
Samantha Barnes - Bounteous, Inc, Manager, Analytics & Insight  

SEO/SEM Insights Session

SEO/SEM Insights Session

SEO/SEM Insights Session

Getting Your Agency Services Mix Right

Microsoft Advertising
Microsoft Advertising
SEO Tools Clinic
Chris Countey - Comcast NBCUniversal, Senior Technical SEO Manager  

Talk, Talk, Talk: A Tech Readiness Primer for 3 Critical Customer Conversations
Uberall Inc.
4:20-5:00Conversational Search and The Impact Of Voice On SEO

From Targeting Practice To Targeting Perfection: Your Key To Better Results

SEO and SEM Data Sharing For Maximum Impact
Purna Virji - Microsoft Advertising, Senior Manager of Global Engagement  

Scaling Your Agency With The Right Tools and Platforms

Microsoft Advertising
Microsoft Advertising
Social Ads Clinic



Theater - TBA

Theater - TBA

Theater - TBA
Agency Meetup
Technical SEO & Developers Meetup
Multi-Location Meetup
Professional Development for SEOs & SEMs Meetup

Thursday, November 14, 2019

7:00-9:00Breakfast & Registration
9:00-9:15Welcome – Overview and Highlights

The Search Engine Land editors and SMX programming team will welcome you to a new day of learning and explore what's in store for the final day of the conference.
9:15-10:00JavaScript: The SEO's Swiss Army Knife
Jamie Alberico - Not a Robot, Technical SEO  

Martin Splitt - Google, Google Developer Relations Search  

SEM Keynote Conversation with Google

10:00-10:40 10:00-10:15
Theater - TBA

Theater - TBA
SEO SEM Search Marketing Multi-Location Brands SMX Theater Solutions
10:40-11:20Schema and Structured Data: "Hidden" Gold For SEOs

Under The Hood With Google Shopping, Amazon and Walmart Advertising
Andrew Cooper - Metric Theory, Associate Director, eCommerce  

Elizabeth Marsten - Tinuiti, Senior Director, Strategic Marketplace Services  

How Brands Approach SEO and SEM

Ranking in Google Local and Google Maps
Cori Graft - Seer Interactive, SEO Team Lead  

Dan Leibson - Local SEO Guide, Vice President of Local & Product  

SEO Site Clinic

11:35-12:15Satisfying The Need For Speed
Fili Wiese - SearchBrothers, SEO Expert - Search Engine Land Contributor  

The State of Offline Conversion Tracking
Ian Dailey - Invoca, Senior Director, Product Marketing  

Refreshing Evergreen Content: How, When and Why
John Shehata - Conde Nast, Vice President, Audience Development Strategy  

Google My Business From A to Z
Greg Gifford - Wikimotive, Vice President of Search  

SEM Clinic with the SEM Mechanics

12:15-1:30 Lunch & Expo Hall Time
(Expo closes at 2pm)
Theater - TBA

Theater - TBA

Theater - TBA

Theater - TBA

Theater - TBA
1:30-2:10The Correct Way To Test Your SEO Campaigns
Alexis Sanders - Merkle, Technical SEO Account Manager - Search Engine Land Contributor  

Clarifying The Murky Waters Of Attribution

SEO/SEM Insights Session

SEO/SEM Insights Session

SEO/SEM Insights Session

Managing Reviews On Multiple Local Platforms
Adam Dorfman - Reputation.com, Director of Product Management  

Landing Page Clinic

2:25-3:05Tackling the Challenges Of Enterprise SEO
Tanu Javeri - IBM, Sr. Global SEO Strategist  

Conversion Optimization For The Long Run

Making The Pitch: Putting Your Best Foot Forward Without Giving Away The Goods

Local Presence Management for Multi-location Brands
Monica Ho - SOCi, CMO  

Content Clinic

3:20-4:00SEO - TBA

Roundtable: How Automation Really Works and When To Use It

YouTube Success Stories For Marketers

Future-Now Local Search: Assistants, Voice, Maps and More
Greg Sterling - Sterling Market Intelligence, Contributing Editor, Search Engine Land and Owner  

Purna Virji - Microsoft, Senior Manager, Global Engagement  

4:15-5:00Ask The SEOs

Ask The SEMS

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