Obsessed With SEO & SEM

November 13-14, 2019
Jacob K. Javits Convention Center

Tuesday, November 12, 2019

9:00-5:00

Wednesday, November 13, 2019

7:00-9:00Breakfast & Registration
9:00-9:20Welcome! Welcome! Welcome!

Get started with a bang! Meet the Search Engine Land editors, SMX programming team and your fellow SMXers for a high energy celebration of search marketing (and search marketers!). You'll learn how to get the most out of the conference experience!
9:20-10:00Keynote - Google: From Everyone's Search Engine to Everyone's Competitor - Video Preview Inside!
Rand Fishkin    Rand Fishkin, Cofounder & CEO, SparkToro
10:00-10:15Break
Time SEO SEM Search Marketing Agency Classroom SMX Theater Solutions
10:15-11:00Breaking Down The Periodic Table of SEO Factors: 2019 Edition

SEM Keynote Conversation with Microsoft Advertising
Christi Olson - Microsoft, Head of Evangelism  


SEO/SEM Insights Session

Profitable Content Strategies For Competitive Markets
Sam Marsden - DeepCrawl, SEO & Content Manager  


Best Practices For Securing Your Site

Google Analytics Insights Is Your New Best Coworker
Mark Traphagen - aimClear, Vice President of Content Strategy  


Natural Intelligence
Natural Intelligence
11:00-11:40 11:05-11:20
Bruce Clay
Bruce Clay, Inc.


11:25-11:40
Theater - TBA
11:40-12:20Learning From The Winners of Google Algorithm Updates
Glenn Gabe - G-Squared Interactive, President  

Lily Ray - Path Interactive, Director, SEO  


Breaking Down The Periodic Table Of SEM Factors: 2019 Edition
Ginny Marvin - Search Engine Land, Editor-in-Chief  


How To Estimate The SEO Impact Of Site Navigation Changes

Thriving in The New World Of Pagination
Lily Ray - Path Interactive, Director, SEO  


SEO & Platform Migrations
Ariel Kozicki - Wpromote, SEO Associate Director  


Profitable Pricing Strategies For Agencies
Jeff Campbell - Resolution Media, Managing Director  

Julie Friedman Bacchini - Neptune Moon, President  

Rod Richmond - Clean Digital, Founder and Head of Strategy  


Microsoft Advertising
Microsoft Advertising
SEO Site Clinic

Bruce Clay - TBA
Bruce Clay, Inc.
12:20-1:30 12:25-12:40
Theater - TBA

12:45-1:00
Theater - TBA

1:05-1:20
Theater - TBA

1:25-1:40
Theater - TBA
1:30-2:10Behind The Scenes With Google Search Console and Bing Webmaster Tools
Sandhya Guntreddy - Microsoft, Principal Program Manager  

Daniel Waisberg - Google, Search Advocate  


How To Properly Set Up Testing For Accounts Of All Sizes
Ben Vigneron - Blackbird PPC, VP of Analytics  


Paid Social Tactics That Drive Conversions
Michelle Morgan - Clix Marketing, Director of Client Services  


Managing Clients, Managing Yourself
Duane Brown - Take Some Risk Inc., Founder & Head of Strategy  

Katy Lucey - Tinuiti, Director, Paid Social  


Microsoft Advertising
Microsoft Advertising
The Best Of Both Worlds: Reactive & Proactive SEO
Jason White - PMG, SEO Director  


The SEO Implications Of Google's New Nofollow Rules
Jamie Alberico - Not a Robot, Technical SEO  


Want to Win at Amazon? Don't Forget Organic
Brittany Page - 3Q Digital, Associate Director of SEO  


Search is the New Shelf: Under The Hood With Amazon & Walmart Advertising

TrustPilot - TBA
Trustpilot
2:10-2:20Break
2:20-3:00Google and Bing Talk Spam and Penalties
Frédéric Dubut - Microsoft, Senior Program Manager  

Fili Wiese - SearchBrothers, SEO Expert - Search Engine Land Contributor  


Awesome Tests, Profitable Results
Frederick Vallaeys - Optmyzr, Inc., CEO  


B2B SEM: Meeting Specific Challenges With Really Smart Tactics
Aaron Levy - Tinuiti, Director, SEM  


Handling Client Transitions
Julie Friedman Bacchini - Neptune Moon , President  

Amy McClain - Beeby, Clark+Meyler, Group Director, Performance Media  


Microsoft Advertising
Microsoft Advertising
Google Analytics Clinic
Annie Cushing - Annielytics.com, SEO and Analytics Consultant - Search Engine Land Contributor  

Simon Poulton - Wpromote, Vice President, Digital Intelligence - Search Engine Land Contributor  


Success Stories in Local Search: How to Boost Online to Offline Traffic
SweetIQ
3:00-3:30 3:05-3:20
Theater - TBA

3:25-3:40
Theater - TBA
3:30-4:10Advanced Tactics For A Mobile-First Indexing World
Eric Enge - Perficient Digital, General Manager - Search Engine Land Contributor  

Aleyda Solis - Orainti, International SEO Consultant  


Must-Have Reports For SEMs
Samantha Barnes - Bounteous, Inc, Manager, Analytics & Insight  


How To Structure Facebook Campaigns For Success
Zenia Johnson - 3Q Digital, Account Lead  


Amp Up Your User Engagement Data with Google Tag Manager
Tim Jensen - Clix Marketing, Campaign Manager  


How To Tell Your Brand's Story Through Video Ad Sequencing
Brooke Osmundson - NordicClick Interactive, Associate Director of Paid Search  


Getting Your Agency Services Mix Right
Justin Freid - CMI/Compas, EVP, Growth and Innovation  

Karl Sakas - Sakas & Company, President  


Microsoft Advertising
Microsoft Advertising
SEO Tools Clinic
Chris Countey - Comcast NBCUniversal, Senior Technical SEO Manager  


Talk, Talk, Talk: A Tech Readiness Primer for 3 Critical Customer Conversations
Uberall Inc.
4:10-4:20Break
4:20-5:00Conversational Search and The Impact Of Voice On SEO
Eric Enge - Perficient Digital, General Manager - Search Engine Land Contributor  

Brittany Page - 3Q Digital, Assoc. Director of SEO  


From Targeting Practice To Targeting Perfection: Your Key To Better Results
Brooke Osmundson - NordicClick Interactive, Associate Director of Paid Search  

James Svoboda - WebRanking, CEO  


SEO and SEM Data Sharing For Maximum Impact
Wil Reynolds - Seer Interactive, Founder  


Making The Pitch: Putting Your Best Foot Forward Without Giving Away The Goods
Jay Stampfl - Blackbird PPC, CEO  

Shari Thurow - Omni Marketing Interactive, Founder & SEO Director  


Microsoft Advertising
Microsoft Advertising
Social Ads Clinic
Zenia Johnson - 3Q Digital, Account Lead  

Michelle Morgan - Clix Marketing, Director of Client Services - Search Engine Land Contributor  


5:00-6:00

SPONSORED BY:

5:00-5:15
Theater - TBA

5:20-5:35
Perficient Digital
Perficient Digital


5:40-5:55
Theater - TBA
6:00-7:00
Agency Meetup
Technical SEO & Developers Meetup
Multi-Location Meetup
Professional Development for SEOs & SEMs Meetup

Thursday, November 14, 2019

7:00-9:00Breakfast & Registration
9:00-9:15Welcome – Overview and Highlights

The Search Engine Land editors and SMX programming team will welcome you to a new day of learning and explore what's in store for the final day of the conference.
 
SEO SEM
9:15-10:00
JavaScript: The SEO's Swiss Army Knife
Jamie Alberico - Not a Robot, Technical SEO  

Martin Splitt - Google, Google Developer Relations Search  


SEM Keynote With Google: Advance Your Omnichannel Strategy For The Holiday Season Beyond
Ayush Agarwal - Google, Product Manager  

Ayush Agarwal - Google, Product Manager  

Ayush Agarwal - Google, Product Manager  

Megan Messer - Google, Global Product Lead  

Megan Messer - Google, Global Product Lead  

Megan Messer - Google, Global Product Lead  


10:00-10:40 10:00-10:15
Theater - TBA

10:20-10:35
Theater - TBA
SEO SEM Search Marketing Multi-Location Brands Classroom SMX Theater Solutions
10:40-11:20Schema and Structured Data: "Hidden" Gold For SEOs
Chris Long - Go Fish Digital, Architectural SEO Manager  

Aleyda Solis - Orainti, International SEO Consultant  


Under The Hood With Google Shopping, Amazon and Walmart Advertising
Andrew Cooper - Metric Theory, Associate Director, eCommerce  

Elizabeth Marsten - Tinuiti, Senior Director, Strategic Marketplace Services  


How Brands Approach SEO and SEM
Mike Henderson - SuretyBonds.com, Digital Marketing Director  


Ranking in Google Local and Google Maps
Cori Graft - Seer Interactive, SEO Team Lead  

Dan Leibson - Local SEO Guide, Vice President of Local & Product  


Learn With Google
Learn With Google
SEO Site Clinic

11:20-11:35
Break
11:35-12:15Satisfying The Need For Speed
Fili Wiese - SearchBrothers, SEO Expert - Search Engine Land Contributor  


The State of Offline Conversion Tracking
Ian Dailey - Invoca, Senior Director, Product Marketing  


Refreshing Evergreen Content: How, When and Why
John Shehata - Conde Nast, Vice President, Audience Development Strategy  


Google My Business From A to Z
Greg Gifford - Wikimotive, Vice President of Search  


Learn With Google
Learn With Google
SEM Clinic with the SEM Mechanics
Julie Friedman Bacchini - Neptune Moon, President  

Brooke Osmundson - NordicClick Interactive, Senior Digital Manager  

Frederick Vallaeys - Optmyzr, Inc., CEO  


12:15-1:30 Lunch & Expo Hall Time
(Expo closes at 2pm)
12:20-12:35
Theater - TBA

12:40-12:55
Theater - TBA

1:00-1:15
Theater - TBA

1:20-1:35
Theater - TBA

1:40-1:55
Theater - TBA
1:30-2:10The Correct Way To Test Your SEO Campaigns
Alexis Sanders - Merkle, Technical SEO Account Manager - Search Engine Land Contributor  


Clarifying The Murky Waters Of Attribution
Simon Poulton - Wpromote, VP, Digital Intelligence  


Get Off The Content Treadmill: HubSpot's Playbook For Driving More Traffic From Existing Content

Essential SEO Reports And How To Leverage Them
Jessica Bowman - Owner, SEO In-house, Editor at Large, Search Engine Land  


The Challenges Of Hiring & Retaining SEO Talent In Today's Competitive Environment
Simon Heseltine - ForRent.com, Vice President of Search  


Managing Reviews On Multiple Local Platforms
Adam Dorfman - Reputation.com, Director of Product Management  


Learn With Google
Learn With Google
Landing Page Clinic
Jeremy Epperson - Conversion Guides, Growth Consultant and Startup Advisor  


2:10-2:25
Break
2:25-3:05Tackling the Challenges Of Enterprise SEO
Tanu Javeri - IBM, Sr. Global SEO Strategist  

Laura Lippay - Comcast, SEO Lead  


Conversion Optimization For The Long Run
Jeremy Epperson - Conversion Guides, Growth Consultant and Startup Advisor  


Managing Search Terms In A New Match-Type World
Brad Geddes - AdAlysis - SMX Programming Team, Co-Founder  


Local Presence Management for Multi-location Brands
Monica Ho - SOCi, CMO  


Learn With Google
Learn With Google
Content Clinic

3:05-3:20
Break
3:20-4:00SEO Tactics That Truly Move The Needle
Bastian Grimm - Peak Ace AG, CEO & Director Organic Search  


How To Apply AI & Machine Learning To SEO
Eun-Ji Noh - LinkedIn, Senior Data Scientist  


Roundtable: How Automation Really Works and When To Use It
Justin Freid - CMI/Compas, EVP, Growth and Innovation  

Aaron Levy - Tinuiti, Director, SEM  

Michelle Morgan - Clix Marketing, Director of Client Services - Search Engine Land Contributor  


YouTube Success Stories For Marketers
Ashley Mo - 3Q Digital, Regional Director, APAC  


Future-Now Local Search: Assistants, Voice, Maps and More
Greg Sterling - Sterling Market Intelligence, Owner - Search Engine Land Contributing Editor  

Purna Virji - Microsoft, Senior Manager, Global Engagement  


Learn With Google
Learn With Google
4:00-4:15Break
4:15-5:00Ask The SEOs

Ask The SEMS

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