Obsessed With SEO & SEM
OCT. 24-26, 2017: SEE AGENDA
SMX East 2017 Agenda
Build your own agenda! Click "Add To My Agenda", then enter your email in the My Agenda box at the bottom of the page to have your selections emailed to you.
Expo Hall Hours:
Tuesday, October 24th: 12pm-6pm
Wednesday, October 25th: 10am-4pm
Filter Agenda
Full Conference Agenda - Tuesday, October 24th
7:00 AM-9:00 AM
Breakfast/Registration
SEO Ranking Factors In 2017: What's Important, What's Not
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Focus
SEO -
Track
SEO
Overview
With loads of guesswork and assumptions, the debate about Google ranking factors is never-ending and evolves with every algorithm update. What's on the rise, what's on the decline, and what still works?
You'll leave this session know the key elements that will deliver maximum SEO success as we move into the coming year and beyond.
Speakers
Herndon Hasty
Digital Marketing Manager, The Container Store, @herndon
Olga Andrienko
Head of Global Marketing, SEMrush, @olgandrienko
Marcus Tober
Founder/CTO, Searchmetrics Inc., @marcustoberModerator
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
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Herndon is the Digital Marketing Manager for The Container Store, where he manages SEO efforts in addition to paid search, digital and other online performance channels.
He has been involved in in digital marketing for nearly 15 years, and has managed domestic and international SEO and search marketing efforts for Fortune 500 and IR 1000 brands across every vertical from retail brands to energy, CPG and automotive campaigns.
Prior to The Container Store, Herndon was Director of SEO at iProspect and other account and leadership roles for 9 years. He also consults independently and as an active member of agency teams.
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Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.
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The Art & Science Of Crafting Successful Ads
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SEM -
Track
SEM
Overview
With all the options available in AdWords and Bing Ads, creating simple, effective ads has never been so complex. In this session, we'll cover both the art and mechanics of crafting great online ads. We'll cover creative copywriting, how to assemble ad formats, extensions and targeting options for greatest potency, how to design and deploy display ads of every shape and size, and how to integrate ad automation tactics for greater scale and messaging precision.
Speakers
Adam Proehl
Partner, NordicClick Interactive, @adamproehl
Brad Geddes
Co-Founder, Adalysis, @bgTheory
Marty Weintraub
Founder, Aimclear, @martyweintraubModerator
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
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SMX East Speaker:
Adam is a seasoned online marketing executive who has a passion for helping clients use online channels to grow their business. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.
SMX East Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Speaker:
Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, 2016 winner of three US Search Awards, including Best Large Integrated Agency.
Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, The Washington Post and numerous others. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.
Entrepreneur Magazine wrote the reason for Marty’s success is his “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower."
After helping Aimclear to Inc. 500/5000 status in 2012, 2013, 2014, 2015 & 2016 (5X fastest growing privately held US Firms) Marty advises Aimclear agency vision, services, content & creative-hands-on. aimClear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a "Top 25 Most Influential PPC Expert," a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 "US Search Personality Of The Year” tiara. He is a perennial judge and presenter at The European & UK Search Awards. Aimclear won multiple 2015/14 US Search Awards including "Best Use Of Social In A Search Campaign."
Marty's Wiley/Sybex books, "Killer Facebook Ads" and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. He has been cited & quoted in flagship publications including WSJ, Forbes, Inc. MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.
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Shopping Campaign Tips & Tricks You'll Want To Own
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Focus
SEM -
Track
Mobile/Local/Retail
Overview
From initial structure to ongoing optimization and last minute tips for holiday success, our panelists will share tips and strategies to systematically and creatively cultivate your Bing and Google Shopping Campaigns into healthy, productive year-round ROAS generators.
Speakers
Jake Favaro
Sr. Director of Client Services, 3Q Digital, @3QDigital
Cady Condyles
Senior Product Marketing Manager, Bing Ads, Microsoft, @cadycondyles
Jared DeSisto
Associate Director, Feeds, Merkle, @merkleCRMModerator
SMX East Moderator:
Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.
SMX East Co-Moderator:
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SMX East Speaker:
Jake Favaro is a Sr. Director of Client Services at 3Q Digital. He joined 3Q Digital in August 2013 and has been working in the digital marketing space since 2011. At 3Q Digital, Jake has managed accounts across a variety of verticals including ecommerce, travel, EDU, and B2B with monthly media budgets ranging from tens of thousands to millions of dollars. He is a native of the San Francisco Bay Area and enjoys hiking and playing guitar.
Jake has spoken widely on the topic of Google and Bing Shopping best practices, including at SMX West, 3Q's annual client summit, and in a 2016 Google-hosted webinar on holiday best practices.
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Keyword Research & Copywriting For Search Success
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Focus
All -
Track
Boot Camp
Overview
Successful marketing starts with the message. With SEO, that means understanding the terms being used by your target audience. Take it from Captain Obvious: it helps to use those words in your web pages.
This session covers the importance of textual content to search engines and how, with a bit of planning, you can create HTML tags and body copy that are search engine-friendly and engage your customer.
SMX East Moderator:
Based in Virginia, Debra Mastaler is President of Alliance-Link.com, a digital marketing consulting firm specializing in advanced link building strategies and tactics. It has been in business since 2000. In addition to an active link building consulting business, Debra is the Link Building Moderator on the SEOBook Community Forum, a featured columnist for Search Engine Land, a judge for the Landy Awards, a featured speaker at Search Marketing Expo (SMX) and several other Internet marketing conferences
In 2011 Debra was named one of Search Marketing Standard magazines "Women of Internet Marketing" and 17th in the Invesp Top 100 Most Influential Marketers. She has served on the Board of Directors for The Williamsburg Area Chamber of Commerce, The Salvation Army, Boy Scouts of America and the Search Marketing Association of North America.
SMX East Co-Moderator:
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SMX East Speaker:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX East Speaker:
Senior Product Marketing Manager, Bing Ads, Microsoft
@cadycondylesSMX East Speaker:
Associate Director, Feeds, Merkle
@merkleCRMSMX East Speaker:
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The Art and Science of Bing Ads Automation
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Focus
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Track
Classroom
Presented by:
Overview
Discover powerful account management techniques and which tools and features are available to automate the following areas of your account: keywords, budget, bids, ad copy and optimizations.
Speakers
Aaron Lauper
Sr. Product Marketing Manager, Microsoft
Michelle Morgan
Director of Client Services, Clix MarketingSMX East Moderator:
President, Alliance-Link
@debramastalerBased in Virginia, Debra Mastaler is President of Alliance-Link.com, a digital marketing consulting firm specializing in advanced link building strategies and tactics. It has been in business since 2000. In addition to an active link building consulting business, Debra is the Link Building Moderator on the SEOBook Community Forum, a featured columnist for Search Engine Land, a judge for the Landy Awards, a featured speaker at Search Marketing Expo (SMX) and several other Internet marketing conferences
In 2011 Debra was named one of Search Marketing Standard magazines "Women of Internet Marketing" and 17th in the Invesp Top 100 Most Influential Marketers. She has served on the Board of Directors for The Williamsburg Area Chamber of Commerce, The Salvation Army, Boy Scouts of America and the Search Marketing Association of North America.
SMX East Co-Moderator:
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SMX East Speaker:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX East Speaker:
Senior Product Marketing Manager, Bing Ads, Microsoft
@cadycondylesSMX East Speaker:
Associate Director, Feeds, Merkle
@merkleCRMSMX East Speaker:
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Michelle Morgan
Director of Client Services, Clix Marketing
Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
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Mastering SEO Silos
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Focus
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Track
Solutions
Presented by:
Overview
Come learn about SEO siloing from the person who invented it. This powerful “ranking factor” is often overlooked or implemented incorrectly.
Attendees will learn the concepts and approaches to designing a silo architecture and the steps in the process.
You will learn:
- What is a silo, and why does it matter?
- Examples of successful results using silos
- Essential steps in the siloing process
- Effective internal linking structures
- How to create physical and virtual silos
SMX East Moderator:
President, Alliance-Link
@debramastalerBased in Virginia, Debra Mastaler is President of Alliance-Link.com, a digital marketing consulting firm specializing in advanced link building strategies and tactics. It has been in business since 2000. In addition to an active link building consulting business, Debra is the Link Building Moderator on the SEOBook Community Forum, a featured columnist for Search Engine Land, a judge for the Landy Awards, a featured speaker at Search Marketing Expo (SMX) and several other Internet marketing conferences
In 2011 Debra was named one of Search Marketing Standard magazines "Women of Internet Marketing" and 17th in the Invesp Top 100 Most Influential Marketers. She has served on the Board of Directors for The Williamsburg Area Chamber of Commerce, The Salvation Army, Boy Scouts of America and the Search Marketing Association of North America.
SMX East Co-Moderator:
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SMX East Speaker:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX East Speaker:
Senior Product Marketing Manager, Bing Ads, Microsoft
@cadycondylesSMX East Speaker:
Associate Director, Feeds, Merkle
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Bruce Clay
Founder & President, Bruce Clay, Inc.
Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker, author and educator. Clay also produces the search marketing Web series, SEM Synergy, on YouTube.com/BruceClayInc starting 2012, and is author of “Search Engine Optimization All-in-One for Dummies” -- more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.
SMX East Plus Session Presenter:
Michelle Morgan
Director of Client Services, Clix Marketing
Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
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10:15 AM-10:45 AM
Refreshments
How to Maximize & Measure Performance on the Google Display Network
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Focus
SEM -
Track
SEM
Overview
Maximizing reach, awareness and performance of your display campaigns is critical to success of GDN campaigns.
This session covers the best ways to prioritize ad formats, creative use of audience segmentation, placement strategies and brand protection considerations and will include a discussion of attribution methods for display.
Speakers
Cara deBeer
Paid Search Director, Catalyst, @CatalystSEM
Michelle Morgan
Director of Client Services, Clix Marketing, @michellemsemModerator
SMX East Moderator:
Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.
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Ted Ives helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations. Ted blogs on a variety of online marketing topics with a special emphasis on SEO at TedIves.com.
SMX East Speaker:
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Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
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Paid Search Fundamentals
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Focus
SEM -
Track
Boot Camp
Overview
Paid search (aka SEM) allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) or pay-per-click (PPC) basis. Knowing the basics of how to structure your first campaign can make the difference between success and failure, and the ability to prove the effort has delivered value is critical to new SEMs.
This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
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SMX East Speaker:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Speaker:
Paid Search Director, Catalyst
@CatalystSEMSMX East Speaker:
Director of Client Services, Clix Marketing
@michellemsemMichelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
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Geek Out with Advanced (Yet Practical) Excel Tips for PPC
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Focus
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Track
Classroom
Presented by:
Overview
Unlock your Excel merit badge with these PPC spreadsheet tips. Learn how to troubleshoot low Quality Score with the Bing Ads Intelligence Excel plugin. Discover a method for filtering search query data with conditional logic. And hey, while we've got your attention - let's build a keyword health dashboard, too!
SMX East Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
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SMX East Speaker:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Speaker:
Paid Search Director, Catalyst
@CatalystSEMSMX East Speaker:
Director of Client Services, Clix Marketing
@michellemsemMichelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
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John Lee
Learning Strategist - Client Experience Design & Delivery, Bing Ads Academy
John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft, John is a Senior Client Training & Development Manager creating and leading training experiences for Bing Ads customers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Watch, The SEM Post, Acquisio Blog, Clix Marketing Blog and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit, Zenith Conference and Bing Ads Connect conferences.
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Advertising On Amazon: Reach And Engage A Qualified Audience
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Focus
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Track
Solutions
Presented by:
Overview
Amazon presents an especially unique opportunity for advertisers. In this presentation, we show you how Amazon Marketing Services helps connect brands with a wide and engaged audience through timely, targeted, high-impact ads.
SMX East Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
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SMX East Speaker:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Speaker:
Paid Search Director, Catalyst
@CatalystSEMSMX East Speaker:
Director of Client Services, Clix Marketing
@michellemsemMichelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
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John Lee
Learning Strategist - Client Experience Design & Delivery, Bing Ads Academy
John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft, John is a Senior Client Training & Development Manager creating and leading training experiences for Bing Ads customers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Watch, The SEM Post, Acquisio Blog, Clix Marketing Blog and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit, Zenith Conference and Bing Ads Connect conferences.
SMX East Plus Session Presenter:
Colleen Aubrey
Vice President, Performance Advertising, Amazon Marketing Services
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Why Going Global Is Essential To Your Business
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Track
SEO
Overview
As the world becomes increasingly connected, it's becoming more vital than ever for virtually all businesses - regardless of size - to have a global online presence. And taking a one-size-fits-all approach won't cut it. Learn from Frederic Schaub, Partner at The Consultancy Group, and formerly Marriott International's Digital Services Senior Manager of Global Strategy as he discusses the right (and wrong!) approaches to international SEO, PPC, social and content, and how marketers can win when going global.
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
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Partner at The Consultancy Group, a Swiss-based boutique agency, Fred leads the global digital strategy of international clients. Fred brings over 10 years of digital marketing experience in Europe and the USA. He previously led the global expansion of Marriott International's in-house agency MDS, and before that led the in-language SEO strategy for Marriott International's enterprise SEO team. He is an avid traveler, speaks 3 languages fluently, enjoys sailing, running, cooking, and spending time with his wife and son. A keen learner, Fred has taken to regularly writing articles, speaking at conferences, and hopes to soon complete his first triathlon.
SMX East Speaker:
Paid Search Director, Catalyst
@CatalystSEMSMX East Speaker:
Director of Client Services, Clix Marketing
@michellemsemMichelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
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The Definitive Guide To Local Search Ranking Factors
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SEO -
Track
Mobile/Local/Retail
Overview
How does Google's local algorithm really work? What are the factors that impact your results and how do you optimize for success?
Dan Leibson of Local SEO Guide will walk you through the results of one of the largest-ever statistical studies of the local search ranking factors. Over the past year, they have studied the effect of more than 100 factors on the rankings of 15,000 local businesses in a hundred different metros. Learn which tactics really matter, so you know how you and your team should allocate resources for maximum impact in your local search campaigns.
SMX East Moderator:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
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Dan Leibson is the Vice President of Local & Product at Local SEO Guide, a boutique full-service SEO consultancy. He runs a department that specializes in local SEO for multi-location businesses as well as agency consulting. He is a huge craft beer aficionado & foodie and when he isn't contemplating how to best unlock the secrets of the Local SEO universe spends his spare time hanging with his wife and daughter.
SMX East Speaker:
Paid Search Director, Catalyst
@CatalystSEMSMX East Speaker:
Director of Client Services, Clix Marketing
@michellemsemMichelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
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Harnessing The Power Of Online Reviews
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SEO -
Track
Mobile/Local/Retail
Overview
Online reviews and their "little gold stars" are disrupting marketing efforts and impacting customer purchases. In fact, 88 percent of customers trust online reviews as much as personal recommendations, according to a recent survey.
Get the facts about how reviews can impact quality of service, customer satisfaction, customer retention and customer acquisition. Learn what causes most negative online reviews and get tips on how to gain more raves. Get in the review game or get lost in the online hustle.
Speakers
Moderator
SMX East Moderator:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
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Rob Kerry is Chief Strategy Officer at Ayima, a global digital marketing agency which he co-founded in 2007. Rob has been involved in SEO for over 15 years, being one of the first UK based voices in the industry under his cheeky online handle, evilgreenmonkey. He has since created award-winning SEO teams at 3 agencies and worked in-house for the world's largest online poker website. Rob and his team now work with brands such as Verizon, Reed Elsevier and British Airways, making them market leaders in search. Ayima has grown to a team of over 100 people, headquartered in London and with offices in North America, Asia and mainland Europe.
SMX East Speaker:
Paid Search Director, Catalyst
@CatalystSEMSMX East Speaker:
Director of Client Services, Clix Marketing
@michellemsemMichelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
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Speaking In Tongues: Mastering Multinational Search
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Track
SEO
Overview
Setting up and running multinational campaigns is the new frontier for search marketers. But it's not enough just to translate a website and expect good results. Effectively using Hreflang annotations, ensuring proper translation and cultural localization, mastering hosting issues and working with different currencies, tariffs and payment systems require careful work.
This session shows you how to master the lingua franca of the international marketplace without making costly mistakes.
Speakers
Andy Atkins-Kruger
Group CEO, WebCertain, @andyatkinskruge
Aleyda Solis
International SEO Consultant, Orainti, @aleydaModerator
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
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Andy is the founder of Multilingual-Search and the Group CEO of WebCertain.com based in the UK. His speciality is - not surprisingly - multilingual search and social marketing.
He began his career as a journalist, moved into advertising, then public relations founding a public relations consultancy in 1988. Subsequently he moved to the head the marketing team of European portable building brand leader - Portakabin - where he discovered "search" in early 1997.
He liked the performance of the search marketing agency he first used - then called eaglei.co.uk - that in 2002 he bought the company and moved in changing its name in the process to WebCertain.com following a market research exercise.
He speaks at many conferences around the world including Search Engine Strategies, SMX, Pubcon, Ad-Tech and many others and is a Multinational Search columnist at SearchEngineLand.com.
He originally studied languages and whilst he doesn't claim to be fluent in them all - has a good knowledge of French, German, Dutch and Italian and a smattering of Russian - as well as knowing a little English! Married to an Austrian he lives in Yorkshire.
SMX East Speaker:
Aleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
SMX East Speaker:
Director of Client Services, Clix Marketing
@michellemsemMichelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
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Top Ranking Factors For Service Based Businesses
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SEO -
Track
Mobile/Local/Retail
Overview
Google often doesn't know how to best represent service-based businesses, because they often lack both a product and a real-world location. But that needn't be an issue if you approach SEO with the appropriate mindset. In this session, you'll learn:
- How to reach customers beyond your business's Zip Code.
- What Google isn't telling you about winning in local SEO.
- How to leverage your tools to measure your successes both on-and-off site.
SMX East Moderator:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
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Sean is a former hockey bum that stumbled into the world of search after realizing he would never be an NHL star, and that no one reads anything without links and promotion. Since then, Sean has found a multitude of ways for his clients to invade the screens of users the world over. While Sean enjoys all aspects of digital, Organic Search will always be his favorite of the disciplines. Sean's approach and methodology for location based SEO campaigns have produced award winning results for some of the top brands in the world. While awards and recognition are great, Sean holds true that a happy, educated client is the key to any successful campaign.
Sean is now Director of SEO for Rocket Media, where he specializes in organic strategy and direction for service based businesses in the HVAC, Plumbing, and Electrical verticals. Rocket's unique focus requires an unmatched understanding of Local Listings Management, Citation Development, and Local Service SEO.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
SMX East Speaker:
Director of Client Services, Clix Marketing
@michellemsemMichelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
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Getting AMPed: Essential Info About Google Accelerated Mobile Pages
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SEO -
Track
SEO
Overview
With accelerated mobile pages now over a year old and fully integrated into Google Search, the use of AMP has expanded far beyond publishers and is now being deployed by retailers and others. SEOs need to be aware of the latest implementation techniques, display issues, measurement capabilities and more to understand why more than 2 billion AMP pages have been published from over 900,000 domains -- and why you should be "AMPing up" as well.
This session explores the latest AMP developments and what you should do to take advantages of them to deliver your content faster and reap the search result rewards.
Speakers
Eric Enge
CEO, Stone Temple Consulting, @stonetemple
Laura Scott
Global Marketing Director, Botify, @Laura_R_Scott
Moderator
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Eric Enge is the founder and CEO of Stone Temple. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.
Enge creates and leads each of Stone Temple’s acclaimed research studies, and writes regularly on Stone Temple’s Digital Marketing Excellence blog and is a columnist at Search Engine Land. His passion for teaching is evidenced through custom training modules that he designs and delivers to executives, laymen and highly technical SEO professionals.
In his free time, Eric enjoys playing basketball and drinking wine (but not at the same time).
Founded in 2002, Stone Temple has grown under Enge’s direction into an agency with 70+ employees and a broad, diverse client base that includes Fortune 500 companies. Stone Temple is a full-service digital marketing agency that provides a broad range of SEO, content marketing and social media marketing services. In 2016, Stone Temple was named Best Large SEO Agency of the Year at the US Search Awards.
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Must-Have Reports For Search Advertisers
Close-
Focus
SEM -
Track
SEM
Overview
Actionable reports are essential to creating and tuning SEM campaigns. Choosing reports with the right data is crucial to effective campaigns optimization. And the information you share with your boss or clients can make the difference to the perceived value of your position and your career growth.
In this session, SEM experts share their own favorite reports that help them maximize returns, gain an edge on the competition -- and delight and satisfy key stakeholders.
Speakers
Michael Bartholow
Senior Account Manager, LunaMetrics, @michaelb3600
Bradley A Giddens
Associate Director, SEO, Horizon Media, @DgtlMktgGeek
Aaron Levy
Manager of Client Strategy, Elite SEM, @bigalittleaModerator
SMX East Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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Michael Bartholow is a Senior Account Manager at LunaMetrics, an analytics and digital marking company in Pittsburgh, Pa. With over a dozen years of experience, he has a special knack for B2B Lead Generation and e-Commerce Marketing. Michael holds an Integrative Arts degree from Penn State University and uses the same SEO & PPC skills he once employed to promote award-winning independent films to help businesses across a variety of verticals find audiences. He has Google certifications in Analytics & AdWords and will talk to you about tea and regional Chinese food until you walk away or politely change the conversation.
SMX East Speaker:
I love what I do, this crazy thing we call SEO. For me, it's the perfect balance of creativity and constraint, research and development, web geekery and just damn cool. I love how the ecosystem is always changing; nothing is ever the same. (I also sometimes hate that the ecosystem is ALWAYS changing...) But most importantly, I love how SEO is not just a viable digital marketing channel to itself, but that it also helps support other digital marketing channels like Email Marketing, Social Media and Paid Search – especially Paid and Organic Search Synergies.
Who Am I? I'm a Digital Marketer (self-professed SEO geek) with over fifteen years of experience with sales, business development, eCommerce, acquisition marketing and account management. Oh, and SEO.
I partner with both clients and internal cross-functional business partners like Social Media, Paid Search, Bloggers & Copywriters, Site Merchandise, Information Technology and Web Developers to evangelize and collaborate on holistic and integrated digital strategies. These alignments support respective business goals and aim to lower costs and improve efficiencies in customer acquisition, conversion and retention rates. {insert mic drop here} Boom.
SMX East Speaker:
Aaron has been in digital for a decade, starting when he was "given the keys to the car", managing Paid Search for DuPont as a college junior. He's worked in verticals ranging from local adoption agencies & small retailers to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of two dozen. Now a Sr. Account Executive at Elite SEM, he leads relationships and teams overseeing some of the largest B2C brands in the world.
In addition to his duties in the digital media world, Aaron's an adjunct instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a homebrewer, hockey player, slow cyclist and claims to be the industry's top chef.
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Finding Feed-Driven Retail Success Beyond Bing & Google
Close-
Focus
SEM -
Track
Mobile/Local/Retail
Overview
You're already successful with Product Listing Ads and Product Ads. Now your focus is on building product search campaigns to drive sales on other channels, including Facebook, Pinterest and Amazon.
In this session, our expert speakers will address opportunities that each of these platforms represent and help retailers ramp up for the holidays.
Speakers
Todd Bowman
Senior Director, SEM and Feeds, Merkle, @ToddBowman68
Jennifer Barry
Director of Social Advertising, DragonSearch, @jenkiaba
Elizabeth Marsten
Senior Director, e-Commerce Growth Services, CommerceHub, @ebkendoModerator
SMX East Moderator:
Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.
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Currently the Senior Director of e-Commerce Growth Services at CommerceHub where she leads the team in search and account management for brands and retailers in Seattle, WA. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.
Elizabeth has spoken at conferences around the country, including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.
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Link Building Fundamentals
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SEO -
Track
Boot Camp
Overview
Ever since Google created PageRank, every good search marketer's motto has been "I link, therefore I am." Link building is an art. There are dos and don'ts of linking campaigns, and a mistake could cost you valuable traffic and conversions.
In this session, we'll look at how to get quality links, how to craft anchor text to build authority and how to avoid commonplace mistakes that will hurt your credibility. Getting link building right is critical; don't risk potential penalties that will harm or destroy your search visibility by missing this session!
SMX East Moderator:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
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Based in Virginia, Debra Mastaler is President of Alliance-Link.com, a digital marketing consulting firm specializing in advanced link building strategies and tactics. It has been in business since 2000. In addition to an active link building consulting business, Debra is the Link Building Moderator on the SEOBook Community Forum, a featured columnist for Search Engine Land, a judge for the Landy Awards, a featured speaker at Search Marketing Expo (SMX) and several other Internet marketing conferences
In 2011 Debra was named one of Search Marketing Standard magazines "Women of Internet Marketing" and 17th in the Invesp Top 100 Most Influential Marketers. She has served on the Board of Directors for The Williamsburg Area Chamber of Commerce, The Salvation Army, Boy Scouts of America and the Search Marketing Association of North America.
SMX East Speaker:
Director of Social Advertising, DragonSearch
@jenkiabaSMX East Speaker:
Senior Director, e-Commerce Growth Services, CommerceHub
@ebkendoCurrently the Senior Director of e-Commerce Growth Services at CommerceHub where she leads the team in search and account management for brands and retailers in Seattle, WA. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.
Elizabeth has spoken at conferences around the country, including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.
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The Value of Search: Powered by Bing Ads Insights
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Focus
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Track
Classroom
Presented by:
Overview
New Bing Ads internal research explaining how Bing Ads: 1) complements your Amazon retail strategy, 2) impacts offline sales and ROAS during the holidays, and 3) accelerates the path to purchase.
SMX East Moderator:
President, KeyRelevance
@keyrelevanceChristine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
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SMX East Speaker:
Based in Virginia, Debra Mastaler is President of Alliance-Link.com, a digital marketing consulting firm specializing in advanced link building strategies and tactics. It has been in business since 2000. In addition to an active link building consulting business, Debra is the Link Building Moderator on the SEOBook Community Forum, a featured columnist for Search Engine Land, a judge for the Landy Awards, a featured speaker at Search Marketing Expo (SMX) and several other Internet marketing conferences
In 2011 Debra was named one of Search Marketing Standard magazines "Women of Internet Marketing" and 17th in the Invesp Top 100 Most Influential Marketers. She has served on the Board of Directors for The Williamsburg Area Chamber of Commerce, The Salvation Army, Boy Scouts of America and the Search Marketing Association of North America.
SMX East Speaker:
Director of Social Advertising, DragonSearch
@jenkiabaSMX East Speaker:
Senior Director, e-Commerce Growth Services, CommerceHub
@ebkendoCurrently the Senior Director of e-Commerce Growth Services at CommerceHub where she leads the team in search and account management for brands and retailers in Seattle, WA. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.
Elizabeth has spoken at conferences around the country, including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.
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The Age of Search Beyond Keywords
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Focus
-
Track
Solutions
Presented by:
Overview
A discussion around people based search, new destination formats, and more.
SMX East Moderator:
President, KeyRelevance
@keyrelevanceChristine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX East Co-Moderator:
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SMX East Speaker:
Based in Virginia, Debra Mastaler is President of Alliance-Link.com, a digital marketing consulting firm specializing in advanced link building strategies and tactics. It has been in business since 2000. In addition to an active link building consulting business, Debra is the Link Building Moderator on the SEOBook Community Forum, a featured columnist for Search Engine Land, a judge for the Landy Awards, a featured speaker at Search Marketing Expo (SMX) and several other Internet marketing conferences
In 2011 Debra was named one of Search Marketing Standard magazines "Women of Internet Marketing" and 17th in the Invesp Top 100 Most Influential Marketers. She has served on the Board of Directors for The Williamsburg Area Chamber of Commerce, The Salvation Army, Boy Scouts of America and the Search Marketing Association of North America.
SMX East Speaker:
Director of Social Advertising, DragonSearch
@jenkiabaSMX East Speaker:
Senior Director, e-Commerce Growth Services, CommerceHub
@ebkendoCurrently the Senior Director of e-Commerce Growth Services at CommerceHub where she leads the team in search and account management for brands and retailers in Seattle, WA. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.
Elizabeth has spoken at conferences around the country, including Mozcon, SMX Advanced/East/West, HeroConf, State of Search and Engage. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.
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SMX East Plus Session Presenter:
AMP: Do Or Die?
Close-
Focus
SEO -
Track
SEM
Overview
Google has doubled down on Accelerated Mobile Pages (AMP), pushing site owners in every business vertical to convert their sites to support the specification. Google cites multiple case studies highlighting publishers that have seen significant gains in both traffic and conversions with AMP adoption. In Google's new mobile-first world, brands are left to consider whether or not adopting AMP is a smart long-term strategy.
To get an unbiased look at AMP adoption, gains and losses that result and its ease of implementation, we conducted a survey of our Search Engine Land audience. Come to this session for the results, and to hear panelists share their own experiences with AMP. You'll hear case studies from a large publisher, an e-commerce site, and a technical SEO to get a full spectrum view of the challenges and benefits of AMP adoption.
Speakers
John Shehata
Vice President, SEO, Conde Nast, @jshehata
Aleyda Solis
International SEO Consultant, Orainti, @aleyda
Damian Rollison
VP Product, Brandify, @damianrollisonModerator
Co-Moderator
SMX East Moderator:
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversees information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.
An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.
SMX East Co-Moderator:
Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.
SMX East Speaker:
John Shehata is Vice President of SEO at Conde Nast managing Search Optimization for top brands (Wired, Epicurious, Glamour, Vanity fair, Vogue, etc). John has a 14 years experience managing SEO, Social Media, and Paid Search campaigns for top national brands and fortune 500 companies.
Previously, John was the Executive Director of Search, Social Media. Shehata lead the SEO online strategies for Disney ABC TV Group (ABC News, ABC, Oscars, and Disney Channels) and worked closely with all TV shows (GMA, Nightline, 20/20, World News, etc.).
In his long career focusing on editorial SEO, John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping SEO top of mind.
Prior to Disney, Shehata was the director of SEO and Social Media for Conde Nast sister company, Advance Internet Inc.(Advance Digital). Shehata established and led the SEO/Social Media teams for all their digital brands and training all the news sites and newspapers on best online search/social practices.
Shehata is recognized in particular for his SEO strategies for News and his SEO technical skills. He has written several articles on Search Engine Marketing and continues to speak at conferences around the country which focus on SEO for news and Social Media.
SMX East Speaker:
Aleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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Paid Search & Social: Twin Children Of Different Mothers
Close-
Focus
SEM -
Track
Mobile/Local/Retail
Overview
SEM experts are best suited to master the growing complexity of traditional search and emerging social media advertising. Hey, you've mastered scripts, bids modifications and elaborate combinations of extensions, right? Tackling social requires similar thinking and detailed execution to get positive results.
Learn how to apply your hard-earned expertise to marry search and social media advertising, creating the ultimate combination of push and pull.
Speakers
Sean Dolan
President, PushFire, @theseandolan
Marty Weintraub
Founder, Aimclear, @martyweintraub
Kieley Taylor
Managing Partner, Global Head of Social, GroupM, Catalyst, @kieley_taylorModerator
SMX East Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Co-Moderator:
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SMX East Speaker:
Sean Dolan is the President & COO of PushFire. In 2003, on his way to a business degree, Sean accidentally landed himself a spot on the NBC reality show Fame. Realizing he craved a creative path, Sean entered show biz and took a gig working as a Promotions Assistant with Houston’s #1 Hit Music Station, 104 KRBE, which led to an on-air show called ‘Curbside’. As Sean made a name for himself in the Houston entertainment business as a well-known DJ, MC, and Corporate Director of Marketing for one of the area’s hottest nightclubs, he decided to mesh his musical, marketing, and business talents and turn his DJ hobby into a full-time business, Orangeman Productions.
Within a year, after successfully advertising his company via organic search engine optimization (SEO) and pay-per-click (PPC) marketing, friends began asking Sean to apply his online talents to their businesses. As a result, in 2009, Sean founded Ascendgence with then partner, Kevin Dolan.
Over the next several years, Sean would increasingly dedicate himself to the field of paid search marketing and find himself in the position of being an early pioneer of innovative remarketing strategies.
In 2012, Sean and his wife, Rae Hoffman, combined forces and clientele and Ascendgence became PushFire. Since then PushFire has worked with clients including Home Depot, Pittsburgh Steelers, and John Moore Services.
Each year, Sean’s family of five spends one month in a foreign country where they connect with local organizations to identify needs and help fill them. After family, and work, Sean spends the rest of his time training as a triathlete; biking, swimming, and running all over the greater Houston area.
SMX East Speaker:
Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, 2016 winner of three US Search Awards, including Best Large Integrated Agency.
Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, The Washington Post and numerous others. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.
Entrepreneur Magazine wrote the reason for Marty’s success is his “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower."
After helping Aimclear to Inc. 500/5000 status in 2012, 2013, 2014, 2015 & 2016 (5X fastest growing privately held US Firms) Marty advises Aimclear agency vision, services, content & creative-hands-on. aimClear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a "Top 25 Most Influential PPC Expert," a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 "US Search Personality Of The Year” tiara. He is a perennial judge and presenter at The European & UK Search Awards. Aimclear won multiple 2015/14 US Search Awards including "Best Use Of Social In A Search Campaign."
Marty's Wiley/Sybex books, "Killer Facebook Ads" and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. He has been cited & quoted in flagship publications including WSJ, Forbes, Inc. MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.
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Online-to-Offline Attribution: Google, Facebook & Beyond
Close-
Focus
All -
Track
Boot Camp
Overview
Measuring cross channel attribution remains a mystery to many marketers, and moving from digital to physical-world channels is an even bigger challenge. Google, Facebook and a range of third-party platforms and data providers now offer store visits data and offline attribution. Given that the vast majority of transactions happen locally, an offline attribution strategy is critical to understanding the true ROI of your marketing spend.
This session explores the tools available from Google, Facebook and others and how they determine store visits (and sales) with location data.
Speakers
Aaron Levy
Manager of Client Strategy, Elite SEM, @bigalittlea
Ray Kingman
Founder & CEO, Semcasting, @Semcasting
Simon Poulton
Director of Digital Intelligence, Wpromote, @spoultonModerator
SMX East Moderator:
Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.
SMX East Co-Moderator:
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SMX East Speaker:
Aaron has been in digital for a decade, starting when he was "given the keys to the car", managing Paid Search for DuPont as a college junior. He's worked in verticals ranging from local adoption agencies & small retailers to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of two dozen. Now a Sr. Account Executive at Elite SEM, he leads relationships and teams overseeing some of the largest B2C brands in the world.
In addition to his duties in the digital media world, Aaron's an adjunct instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a homebrewer, hockey player, slow cyclist and claims to be the industry's top chef.
SMX East Speaker:
Ray Kingman is the founder of Semcasting, leading the DaaS company in the development and commercialization of its automated targeting and data offerings. As an experienced innovator in content management, analytics and data visualization fields, Ray directs the day-to-day operations of Semcasting, Inc.
Before coming to Semcasting, Inc., Ray served as the CEO of LightSpeed Software, a content management solution built through the acquisition and integration of multiple providers in the search, analytics, content management, authoring and portal platform spaces. Prior to LightSpeed, Ray was the founder and president of the consumer division of Thomson Reuters, where he focused on providing syndicated web content solutions to self-directed investors and retail brokerage firms.
SMX East Speaker:
Simon has had a passion for the world of digital marketing since the age of 12, when he created his first website and fell in love with the untapped potential of the internet to truly connect people all around the world. He was fortunate enough to turn his hobby into a career, and has never looked back.
As the Director of Digital Intelligence at Wpromote, Simon works closely with CMOs and organizational leadership to democratize analytics and develop scalable measurement models.
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Search Engine Friendly Web Design
Close-
Focus
SEO -
Track
Boot Camp
Overview
Smart (and successful) web designers know that optimizing site design for search engines is both essential and a savvy move. Search engines are the starting point for most internet users, and if your site is difficult for Google, Bing or other engines to "read," it's never going to work for your human visitors, either.
Attend this session and learn how to create search engine-friendly sites that are equally appealing to human visitors.
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
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SMX East Speaker:
Shari Thurow has optimized, designed, and architected websites since 1995. She is outsourced to many firms worldwide. As a pioneer of search-engine friendly web design, she has a 100% success rate for getting client sites ranked at the top of search engines.
She currently serves on the Editorial Advisory Board of the ASLIB Journal of Information Management. She also served on the Board of Directors of the Information Architecture Institute (IAI) and theUser Experience Professionals Organization (UXPA).
She is the co-author of When Search Meets Web Usability, which shows how to bridge the gap between a search-engine query and your website. She is also the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian.
Her doctoral work is in Information Sciences with an emphasis on Human and Computer Interfaces (HCI), including search usability, interaction design, and searcher experience. Shari received her M.A. in Asian Studies/Japanese and B.A. in Genetics and Developmental Biology from University of Illinois.
Omni Marketing Interactive is a full-service search engine optimization (SEO), website usability, information architecture (IA), and UX design firm.
Clients include Huffington Post, Sony Music, ABC News, Home Depot, Fisher-Price, Microsoft, Encyclopedia Britannica, Angie’s List, the National Cancer Institute, Loyola Medicine, and WebMD.
SMX East Speaker:
Founder & CEO, Semcasting
@SemcastingRay Kingman is the founder of Semcasting, leading the DaaS company in the development and commercialization of its automated targeting and data offerings. As an experienced innovator in content management, analytics and data visualization fields, Ray directs the day-to-day operations of Semcasting, Inc.
Before coming to Semcasting, Inc., Ray served as the CEO of LightSpeed Software, a content management solution built through the acquisition and integration of multiple providers in the search, analytics, content management, authoring and portal platform spaces. Prior to LightSpeed, Ray was the founder and president of the consumer division of Thomson Reuters, where he focused on providing syndicated web content solutions to self-directed investors and retail brokerage firms.
SMX East Speaker:
Director of Digital Intelligence, Wpromote
@spoultonSimon has had a passion for the world of digital marketing since the age of 12, when he created his first website and fell in love with the untapped potential of the internet to truly connect people all around the world. He was fortunate enough to turn his hobby into a career, and has never looked back.
As the Director of Digital Intelligence at Wpromote, Simon works closely with CMOs and organizational leadership to democratize analytics and develop scalable measurement models.
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Building a Bot with Bing
Close-
Focus
-
Track
Classroom
Presented by:
Overview
Artificial intelligence, or AI, is the technology responsible for the widespread and popularization of chatbots. AI-powered virtual assistants are dedicated pieces of software that implement machine learning and natural language processing to communicate with users. Chatbots have the ability to communicate with individuals by using natural language, so they can participate in cohesive dialogues and fulfill requests based on these conversations. For example, if I wanted to learn more about a company's values, I could simply reach out to their chatbot, ask questions about the topics that interest me, and receive the answers directly through the virtual assistant. Although chatbots have traditionally required coding knowledge or huge budgets, thanks to platforms, you can now create AI-powered bots without any coding knowledge whatsoever. In this session join Bing Ads as they explain how to build a bot with their Bot Framework.
SMX East Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
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SMX East Speaker:
Shari Thurow has optimized, designed, and architected websites since 1995. She is outsourced to many firms worldwide. As a pioneer of search-engine friendly web design, she has a 100% success rate for getting client sites ranked at the top of search engines.
She currently serves on the Editorial Advisory Board of the ASLIB Journal of Information Management. She also served on the Board of Directors of the Information Architecture Institute (IAI) and theUser Experience Professionals Organization (UXPA).
She is the co-author of When Search Meets Web Usability, which shows how to bridge the gap between a search-engine query and your website. She is also the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian.
Her doctoral work is in Information Sciences with an emphasis on Human and Computer Interfaces (HCI), including search usability, interaction design, and searcher experience. Shari received her M.A. in Asian Studies/Japanese and B.A. in Genetics and Developmental Biology from University of Illinois.
Omni Marketing Interactive is a full-service search engine optimization (SEO), website usability, information architecture (IA), and UX design firm.
Clients include Huffington Post, Sony Music, ABC News, Home Depot, Fisher-Price, Microsoft, Encyclopedia Britannica, Angie’s List, the National Cancer Institute, Loyola Medicine, and WebMD.
SMX East Speaker:
Founder & CEO, Semcasting
@SemcastingRay Kingman is the founder of Semcasting, leading the DaaS company in the development and commercialization of its automated targeting and data offerings. As an experienced innovator in content management, analytics and data visualization fields, Ray directs the day-to-day operations of Semcasting, Inc.
Before coming to Semcasting, Inc., Ray served as the CEO of LightSpeed Software, a content management solution built through the acquisition and integration of multiple providers in the search, analytics, content management, authoring and portal platform spaces. Prior to LightSpeed, Ray was the founder and president of the consumer division of Thomson Reuters, where he focused on providing syndicated web content solutions to self-directed investors and retail brokerage firms.
SMX East Speaker:
Director of Digital Intelligence, Wpromote
@spoultonSimon has had a passion for the world of digital marketing since the age of 12, when he created his first website and fell in love with the untapped potential of the internet to truly connect people all around the world. He was fortunate enough to turn his hobby into a career, and has never looked back.
As the Director of Digital Intelligence at Wpromote, Simon works closely with CMOs and organizational leadership to democratize analytics and develop scalable measurement models.
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SMX East Plus Session Presenter:
How Machine Learning is Changing the Content Game Right Now
Close-
Focus
-
Track
Solutions
Presented by:
Overview
Learn how machine learning will drive wholly new capabilities for evaluating page quality, and how it impacts both your content on and off-site and your overall site authority. This session will show you what you can do RIGHT NOW to accelerate your SEO results, and to set your business up to thrive as the world of search gets turned upside down.
Speakers
Eric Enge
CEO, Stone Temple Consulting
Mark Traphagen
Senior Director of Brand Evangelism, Stone Temple ConsultingSMX East Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
Shari Thurow has optimized, designed, and architected websites since 1995. She is outsourced to many firms worldwide. As a pioneer of search-engine friendly web design, she has a 100% success rate for getting client sites ranked at the top of search engines.
She currently serves on the Editorial Advisory Board of the ASLIB Journal of Information Management. She also served on the Board of Directors of the Information Architecture Institute (IAI) and theUser Experience Professionals Organization (UXPA).
She is the co-author of When Search Meets Web Usability, which shows how to bridge the gap between a search-engine query and your website. She is also the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian.
Her doctoral work is in Information Sciences with an emphasis on Human and Computer Interfaces (HCI), including search usability, interaction design, and searcher experience. Shari received her M.A. in Asian Studies/Japanese and B.A. in Genetics and Developmental Biology from University of Illinois.
Omni Marketing Interactive is a full-service search engine optimization (SEO), website usability, information architecture (IA), and UX design firm.
Clients include Huffington Post, Sony Music, ABC News, Home Depot, Fisher-Price, Microsoft, Encyclopedia Britannica, Angie’s List, the National Cancer Institute, Loyola Medicine, and WebMD.
SMX East Speaker:
Founder & CEO, Semcasting
@SemcastingRay Kingman is the founder of Semcasting, leading the DaaS company in the development and commercialization of its automated targeting and data offerings. As an experienced innovator in content management, analytics and data visualization fields, Ray directs the day-to-day operations of Semcasting, Inc.
Before coming to Semcasting, Inc., Ray served as the CEO of LightSpeed Software, a content management solution built through the acquisition and integration of multiple providers in the search, analytics, content management, authoring and portal platform spaces. Prior to LightSpeed, Ray was the founder and president of the consumer division of Thomson Reuters, where he focused on providing syndicated web content solutions to self-directed investors and retail brokerage firms.
SMX East Speaker:
Director of Digital Intelligence, Wpromote
@spoultonSimon has had a passion for the world of digital marketing since the age of 12, when he created his first website and fell in love with the untapped potential of the internet to truly connect people all around the world. He was fortunate enough to turn his hobby into a career, and has never looked back.
As the Director of Digital Intelligence at Wpromote, Simon works closely with CMOs and organizational leadership to democratize analytics and develop scalable measurement models.
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Sponsored by
4:45 PM-6:00 PM
Meet the market leading solution providers exhibiting at SMX East, while enjoying a beverage, snacks and networking.
(open to 
pass holders)
7:30 PM-9:30 PM
Venue: Studio 450
450 W 31st St, Floor 12, New York, NY 10001
Pre-register today as space is limited.
Janes of Digital is a place where all are welcome - very much including men - to talk about women's experiences in the search and digital industry.
Come for the panel discussion on The Power of Vulnerability, stay for the drinks, networking and inspiring conversations.
Full Conference Agenda - Wednesday, October 25th
7:30 AM-9:00 AM
Breakfast/Registration
Keynote: Search Marketers Are The Trailblazers In The Emerging Martech Era
Close-
Focus
All -
Track
General
Overview
We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management.
In this inspiring keynote, Scott will discuss:
- the evolution of marketing from the "arts and crafts department" to a
results-producing, software-driven dynamo,
- how organizations are reinventing their operations and institutional
metabolism to cope with the always-on and multichannel world,
- and why search marketers are uniquely qualified to lead in the new
"martech era."
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Scott Brinker has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CTO of ion interactive, a marketing software company that provides a platform for web-based marketing apps for leading brands such as Dell, DHL, General Mills, Iron Mountain, and more. In addition, he is the author of the Chief Marketing Technologist blog - chiefmartec.com - where he writes about the evolution of strategy, management, and culture at the intersection of marketing and technology, with an audience of over 30,000 marketing technology professionals and executives. Scott is also the program chair of MarTech: The Marketing Tech Conference. He has a BS in computer science from Columbia University, an SM in computer science from Harvard University, and an MBA from MIT Sloan. You can connect with him on Twitter as @chiefmartec or via email at sbrinker@ioninteractive.com.
SMX East Speaker:
Founder & CEO, Semcasting
@SemcastingRay Kingman is the founder of Semcasting, leading the DaaS company in the development and commercialization of its automated targeting and data offerings. As an experienced innovator in content management, analytics and data visualization fields, Ray directs the day-to-day operations of Semcasting, Inc.
Before coming to Semcasting, Inc., Ray served as the CEO of LightSpeed Software, a content management solution built through the acquisition and integration of multiple providers in the search, analytics, content management, authoring and portal platform spaces. Prior to LightSpeed, Ray was the founder and president of the consumer division of Thomson Reuters, where he focused on providing syndicated web content solutions to self-directed investors and retail brokerage firms.
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Director of Digital Intelligence, Wpromote
@spoultonSimon has had a passion for the world of digital marketing since the age of 12, when he created his first website and fell in love with the untapped potential of the internet to truly connect people all around the world. He was fortunate enough to turn his hobby into a career, and has never looked back.
As the Director of Digital Intelligence at Wpromote, Simon works closely with CMOs and organizational leadership to democratize analytics and develop scalable measurement models.
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Breakthrough SEM Testing Tactics
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SEM -
Track
SEM
Overview
"Trust but verify," says the Russian proverb; it's even more true for SEMs today. And while everything in your SEM campaigns can be tested, not all types of tests yield actionable results. The techniques and methods, and the how and why of testing, may change depending on whether you are testing ads, landing pages, keywords, bid methods, or even something most of your competitors haven't thought of copied yet.
In this session, SEM experts will show you how they write their greatest ads and how they test more quickly and effectively. They will also share their proven processes for maintaining high performance day after day and month after month.
Speakers
Purna Virji
Senior Training Manager, Microsoft, @purnavirji
Alice Han
Analyst, EveryMundo, @EveryMundo
Chelsea Chambers
Paid Search Associate, Red Ventures, @SEMcchambersModerator
SMX East Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and future search trends. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as MozCon and Hero Conf and is a columnist for Search Engine Land and Search Engine Watch.
An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji
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Brands Talk Search Marketing
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All -
Track
Brand/Strategies
Overview
Brands face unique challenges when it comes to SEM, including:
- maintaining brand image within restrictive headline and description requirements
- ensuring that testing takes into account other branding efforts.
- following trademark guidelines.
- and more.
Brands also face significant SEO challenges: coordinating the ownership of keywords, content and other assets with various other marketing groups.
Come hear how brands are handling these and other challenging issues in their search marketing campaigns.
Speakers
Michelle Robertson
Senior Digital Marketing Specialist, Experian, @michemesh
Ashley Plack
SEO Strategist, Stanley Black and Decker, @ashleyplack
Chanelle Harbin
SEO Manger, Disney ABC Television Group, @chanelle_harbinModerator
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Michelle Robertson is an SEO professional and digital marketing specialist at Experian's Data Quality division in Boston, MA. She has been working in the digital sphere for over 10 years and specializes in B2B lead generation and marketing attribution.
Michelle has worked in Boston, London, Melbourne, and Seoul -- helping corporations and mom-and-pop shops alike drive online visibility and generate leads that result in measurable KPI and revenue increases across the board.
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AdWords in 2017: Audiences, Ads and the New AdWords Experience
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Track
Classroom
Presented by:
Overview
The one constant in AdWords is change. Across audiences, ads and the AdWords interface itself, things have been changing in 2017. Come hear some common sense advice, both old and new, directly from Googlers about how to make the most of this ever-changing platform.
Speakers
Eric Couch
Client Development & Training Manager, Bing Ads
Rachel Melgaard
Head of Search Ads Format, Google
Matt DelRe
Director, Cross Product Solutions, GoogleSMX East Moderator:
Partner & VP Event Programming, Third Door Media, Inc.
@CJShermanChris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
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Michelle Robertson is an SEO professional and digital marketing specialist at Experian's Data Quality division in Boston, MA. She has been working in the digital sphere for over 10 years and specializes in B2B lead generation and marketing attribution.
Michelle has worked in Boston, London, Melbourne, and Seoul -- helping corporations and mom-and-pop shops alike drive online visibility and generate leads that result in measurable KPI and revenue increases across the board.
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Advertising On Amazon: Reach And Engage A Qualified Audience
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Track
Solutions
Presented by:
Overview
Amazon presents an especially unique opportunity for advertisers. In this presentation, we show you how Amazon Marketing Services helps connect brands with a wide and engaged audience through timely, targeted, high-impact ads.
SMX East Moderator:
Partner & VP Event Programming, Third Door Media, Inc.
@CJShermanChris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Michelle Robertson is an SEO professional and digital marketing specialist at Experian's Data Quality division in Boston, MA. She has been working in the digital sphere for over 10 years and specializes in B2B lead generation and marketing attribution.
Michelle has worked in Boston, London, Melbourne, and Seoul -- helping corporations and mom-and-pop shops alike drive online visibility and generate leads that result in measurable KPI and revenue increases across the board.
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Colleen Aubrey
Vice President, Performance Advertising, Amazon Marketing Services
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What's New With Markup & Structured Data
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SEO -
Track
SEO
Overview
Properly structured data is critical and often forgotten element of getting great search results. For years, Google displayed results with "rich snippets," enhanced search results such as stars, images and additional information. Recently, Google has been relying more heavily on structured data markup for Rich Snippets to better understand and index your content, giving it more prominence in search results. Without properly structured data, you could be losing out on quality traffic to your website.
Eric will discuss some of the newer markup options and introduce you to advanced uses of structured data related to google rich snippets that help you refine, update and optimize your content.
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
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Eric Enge is the founder and CEO of Stone Temple. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.
Enge creates and leads each of Stone Temple’s acclaimed research studies, and writes regularly on Stone Temple’s Digital Marketing Excellence blog and is a columnist at Search Engine Land. His passion for teaching is evidenced through custom training modules that he designs and delivers to executives, laymen and highly technical SEO professionals.
In his free time, Eric enjoys playing basketball and drinking wine (but not at the same time).
Founded in 2002, Stone Temple has grown under Enge’s direction into an agency with 70+ employees and a broad, diverse client base that includes Fortune 500 companies. Stone Temple is a full-service digital marketing agency that provides a broad range of SEO, content marketing and social media marketing services. In 2016, Stone Temple was named Best Large SEO Agency of the Year at the US Search Awards.
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SEO Strategist, Stanley Black and Decker
@ashleyplackSMX East Speaker:
SEO Manger, Disney ABC Television Group
@chanelle_harbinSMX East Speaker:
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Migration Best-Practices: Successfully Relaunching Your Website
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SEO -
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SEO
Overview
Are you planning to switch to HTTPs, migrate to a new CMS, change hosting providers or redesign your site templates? Many things can go wrong and most of the consequences are severe, but we've got you covered! In this session Bastian will offer hands-on advice on how you should plan your relaunch as well as how to avoid the most common problems that arise when making major changes to your site. Attend this session and you will be well equipped for one of the biggest SEO challenges: your next (smooth!) relaunch.
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
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Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
SMX East Speaker:
SEO Strategist, Stanley Black and Decker
@ashleyplackSMX East Speaker:
SEO Manger, Disney ABC Television Group
@chanelle_harbinSMX East Speaker:
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The Power of Featured Snippets in 2017
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SEO -
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SEO
Overview
Featured snippets, also known as "direct answers," are incredibly powerful for site owners and have gained serious attention over the past several years. They sit in position zero search results, build near-instant credibility, come in many forms, and can drive significant traffic from organic search. Landing this prime and highly coveted real estate is not easy to do, but featured snippets can make a big difference in driving quality traffic to your website (especially from mobile devices).
Glenn will cover the latest changes and advancements related to featured snippets, including Google's use of artificial intelligence, AMP, voice assistants, changes in the featured snippets algorithm, Google's mobile-first index, site migrations, and more.
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.