Obsessed With SEO & SEM
OCT. 24-26, 2017: SEE AGENDA
SMX East 2017 Agenda
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Expo Hall Hours:
Tuesday, October 24th: 12pm-6pm
Wednesday, October 25th: 10am-4pm
Filter Agenda
Full Conference Agenda - Tuesday, October 24th
7:00 AM-9:00 AM
Breakfast/Registration
SEO Ranking Factors In 2017: What's Important, What's Not
Close-
Focus
SEO -
Track
SEO
Overview
With loads of guesswork and assumptions, the debate about Google ranking factors is never-ending and evolves with every algorithm update. What's on the rise, what's on the decline, and what still works?
You'll leave this session know the key elements that will deliver maximum SEO success as we move into the coming year and beyond.
Speakers
Olga Andrienko
Head of Global Marketing, SEMrush, @olgandrienko
Marcus Tober
Founder/CTO, Searchmetrics Inc., @marcustoberModerator
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX East Co-Moderator:
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Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.
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The Art & Science Of Crafting Successful Ads
Close-
Focus
SEM -
Track
SEM
Overview
With all the options available in AdWords and Bing Ads, creating simple, effective ads has never been so complex. In this session, we'll cover both the art and mechanics of crafting great online ads. We'll cover creative copywriting, how to assemble ad formats, extensions and targeting options for greatest potency, how to design and deploy display ads of every shape and size, and how to integrate ad automation tactics for greater scale and messaging precision.
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
Head of Global Marketing, SEMrush
@olgandrienkoSMX East Speaker:
Founder/CTO, Searchmetrics Inc.
@marcustoberMarcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.
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Shopping Campaign Tips & Tricks You'll Want To Own
Close-
Focus
SEM -
Track
Mobile/Local/Retail
Overview
From initial structure to ongoing optimization and last minute tips for holiday success, our panelists will share tips and strategies to systematically and creatively cultivate your Bing and Google Shopping Campaigns into healthy, productive year-round ROAS generators.
SMX East Moderator:
Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.
SMX East Co-Moderator:
,
SMX East Speaker:
Head of Global Marketing, SEMrush
@olgandrienkoSMX East Speaker:
Founder/CTO, Searchmetrics Inc.
@marcustoberMarcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.
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Keyword Research & Copywriting For Search Success
Close-
Focus
All -
Track
Boot Camp
Overview
Successful marketing starts with the message. With SEO, that means understanding the terms being used by your target audience. Take it from Captain Obvious: it helps to use those words in your web pages.
This session covers the importance of textual content to search engines and how, with a bit of planning, you can create HTML tags and body copy that are search engine-friendly and engage your customer.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Head of Global Marketing, SEMrush
@olgandrienkoSMX East Speaker:
Founder/CTO, Searchmetrics Inc.
@marcustoberMarcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.
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10:15 AM-10:45 AM
Refreshments
How to Maximize & Measure Performance on the Google Display Network
Close-
Focus
SEM -
Track
SEM
Overview
Maximizing reach, awareness and performance of your display campaigns is critical to success of GDN campaigns.
This session covers the best ways to prioritize ad formats, creative use of audience segmentation, placement strategies and brand protection considerations and will include a discussion of attribution methods for display.
SMX East Moderator:
Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.
SMX East Co-Moderator:
,
SMX East Speaker:
Head of Global Marketing, SEMrush
@olgandrienkoSMX East Speaker:
Founder/CTO, Searchmetrics Inc.
@marcustoberMarcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.
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Paid Search Fundamentals
Close-
Focus
SEM -
Track
Boot Camp
Overview
Paid search (aka SEM) allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) or pay-per-click (PPC) basis. Knowing the basics of how to structure your first campaign can make the difference between success and failure, and the ability to prove the effort has delivered value is critical to new SEMs.
This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Speaker:
Founder/CTO, Searchmetrics Inc.
@marcustoberMarcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.
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Why Going Global Is Essential To Your Business
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Focus
All -
Track
SEO
Overview
As the world becomes increasingly connected, it's becoming more vital than ever for virtually all businesses - regardless of size - to have a global online presence. And taking a one-size-fits-all approach won't cut it. Learn from Frederic Schaub, Marriott International's Digital Services Senior Manager of Global Strategy as he discusses the right (and wrong!) approaches to international SEO, PPC, social and content, and how marketers can win when going global.
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX East Co-Moderator:
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SMX East Speaker:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Speaker:
Founder/CTO, Searchmetrics Inc.
@marcustoberMarcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.
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Hack Your Search Targeting with Synthetic Locations
Close-
Focus
SEM -
Track
Mobile/Local/Retail
Overview
For advertisers, especially those with e-commerce storefronts, it can be difficult to make traditional, unbranded SEM worth the investment. Low CTR and conversion rates are symptoms of targeting too large a group, but many marketers don't know how to drill down to the ready-to-buy audience.
The good news is that it's possible for e-commerce brands to do detailed geotargeting using "synthetic locations," finding pockets of motivated buyers and matching them with micro-relevant messages. This session explores setup and optimization, creative and sourcing data to leverage the power of local hypertargeting.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
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SMX East Speaker:
Caleb Donegan, an expert in national-to-local paid and organic search, has led cutting-edge SEO, SEM and analytics initiatives for brands, agencies, and tech companies throughout his 10+ years in the industry.
As VP of Product & Digital Strategy for Balihoo, Caleb leads the evolution of location-based advertising software and builds search strategies for leading consumer brands such as Aflac and Kohler Plumbing. He has spoken at popular search conferences on topics ranging from map advertising to local SEO strategies, and regularly contributes to industry publications.
Caleb is a bonafide sports addict and avid fly fisherman. He lives in Boise, Idaho where he enjoys the area's ski resorts and outdoor recreation with his family.
SMX East Speaker:
Founder/CTO, Searchmetrics Inc.
@marcustoberMarcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.
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Harnessing The Power Of Online Reviews
Close-
Focus
SEO -
Track
Mobile/Local/Retail
Overview
Online reviews and their "little gold stars" are disrupting marketing efforts and impacting customer purchases. In fact, 88 percent of customers trust online reviews as much as personal recommendations, according to a recent survey.
Get the facts about how reviews can impact quality of service, customer satisfaction, customer retention and customer acquisition. Learn what causes most negative online reviews and get tips on how to gain more raves. Get in the review game or get lost in the online hustle.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
VP, Product & Digital Strategy, Balihoo
@calebdoneganCaleb Donegan, an expert in national-to-local paid and organic search, has led cutting-edge SEO, SEM and analytics initiatives for brands, agencies, and tech companies throughout his 10+ years in the industry.
As VP of Product & Digital Strategy for Balihoo, Caleb leads the evolution of location-based advertising software and builds search strategies for leading consumer brands such as Aflac and Kohler Plumbing. He has spoken at popular search conferences on topics ranging from map advertising to local SEO strategies, and regularly contributes to industry publications.
Caleb is a bonafide sports addict and avid fly fisherman. He lives in Boise, Idaho where he enjoys the area's ski resorts and outdoor recreation with his family.
SMX East Speaker:
Founder/CTO, Searchmetrics Inc.
@marcustoberMarcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.
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Speaking In Tongues: Mastering Multinational Search
Close-
Focus
All -
Track
SEO
Overview
Setting up and running multinational campaigns is the new frontier for search marketers. But it's not enough just to translate a website and expect good results. Effectively using Hreflang annotations, ensuring proper translation and cultural localization, mastering hosting issues and working with different currencies, tariffs and payment systems require careful work.
This session shows you how to master the lingua franca of the international marketplace without making costly mistakes.
Speakers
Andy Atkins-Kruger
Group CEO, WebCertain, @andyatkinskruge
Aleyda Solis
International SEO Consultant, Orainti, @aleydaModerator
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
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Andy is the founder of Multilingual-Search and the Group CEO of WebCertain.com based in the UK. His speciality is - not surprisingly - multilingual search and social marketing.
He began his career as a journalist, moved into advertising, then public relations founding a public relations consultancy in 1988. Subsequently he moved to the head the marketing team of European portable building brand leader - Portakabin - where he discovered "search" in early 1997.
He liked the performance of the search marketing agency he first used - then called eaglei.co.uk - that in 2002 he bought the company and moved in changing its name in the process to WebCertain.com following a market research exercise.
He speaks at many conferences around the world including Search Engine Strategies, SMX, Pubcon, Ad-Tech and many others and is a Multinational Search columnist at SearchEngineLand.com.
He originally studied languages and whilst he doesn't claim to be fluent in them all - has a good knowledge of French, German, Dutch and Italian and a smattering of Russian - as well as knowing a little English! Married to an Austrian he lives in Yorkshire.
SMX East Speaker:
Aleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
TBA
Close-
Focus
-
Track
Mobile/Local/Retail
Overview
TBA
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Group CEO, WebCertain
@andyatkinskrugeAndy is the founder of Multilingual-Search and the Group CEO of WebCertain.com based in the UK. His speciality is - not surprisingly - multilingual search and social marketing.
He began his career as a journalist, moved into advertising, then public relations founding a public relations consultancy in 1988. Subsequently he moved to the head the marketing team of European portable building brand leader - Portakabin - where he discovered "search" in early 1997.
He liked the performance of the search marketing agency he first used - then called eaglei.co.uk - that in 2002 he bought the company and moved in changing its name in the process to WebCertain.com following a market research exercise.
He speaks at many conferences around the world including Search Engine Strategies, SMX, Pubcon, Ad-Tech and many others and is a Multinational Search columnist at SearchEngineLand.com.
He originally studied languages and whilst he doesn't claim to be fluent in them all - has a good knowledge of French, German, Dutch and Italian and a smattering of Russian - as well as knowing a little English! Married to an Austrian he lives in Yorkshire.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Getting AMPed: Essential Info About Google Accelerated Mobile Pages
Close-
Focus
SEO -
Track
SEO
Overview
With accelerated mobile pages now over a year old and fully integrated into Google Search, the use of AMP has expanded far beyond publishers and is now being deployed by retailers and others. SEOs need to be aware of the latest implementation techniques, display issues, measurement capabilities and more to understand why more than 2 billion AMP pages have been published from over 900,000 domains -- and why you should be "AMPing up" as well.
This session explores the latest AMP developments and what you should do to take advantages of them to deliver your content faster and reap the search result rewards.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Group CEO, WebCertain
@andyatkinskrugeAndy is the founder of Multilingual-Search and the Group CEO of WebCertain.com based in the UK. His speciality is - not surprisingly - multilingual search and social marketing.
He began his career as a journalist, moved into advertising, then public relations founding a public relations consultancy in 1988. Subsequently he moved to the head the marketing team of European portable building brand leader - Portakabin - where he discovered "search" in early 1997.
He liked the performance of the search marketing agency he first used - then called eaglei.co.uk - that in 2002 he bought the company and moved in changing its name in the process to WebCertain.com following a market research exercise.
He speaks at many conferences around the world including Search Engine Strategies, SMX, Pubcon, Ad-Tech and many others and is a Multinational Search columnist at SearchEngineLand.com.
He originally studied languages and whilst he doesn't claim to be fluent in them all - has a good knowledge of French, German, Dutch and Italian and a smattering of Russian - as well as knowing a little English! Married to an Austrian he lives in Yorkshire.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Must-Have Reports For Search Advertisers
Close-
Focus
SEM -
Track
SEM
Overview
Actionable reports are essential to creating and tuning SEM campaigns. Choosing reports with the right data is crucial to effective campaigns optimization. And the information you share with your boss or clients can make the difference to the perceived value of your position and your career growth.
In this session, SEM experts share their own favorite reports that help them maximize returns, gain an edge on the competition -- and delight and satisfy key stakeholders.
SMX East Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Co-Moderator:
,
SMX East Speaker:
Group CEO, WebCertain
@andyatkinskrugeAndy is the founder of Multilingual-Search and the Group CEO of WebCertain.com based in the UK. His speciality is - not surprisingly - multilingual search and social marketing.
He began his career as a journalist, moved into advertising, then public relations founding a public relations consultancy in 1988. Subsequently he moved to the head the marketing team of European portable building brand leader - Portakabin - where he discovered "search" in early 1997.
He liked the performance of the search marketing agency he first used - then called eaglei.co.uk - that in 2002 he bought the company and moved in changing its name in the process to WebCertain.com following a market research exercise.
He speaks at many conferences around the world including Search Engine Strategies, SMX, Pubcon, Ad-Tech and many others and is a Multinational Search columnist at SearchEngineLand.com.
He originally studied languages and whilst he doesn't claim to be fluent in them all - has a good knowledge of French, German, Dutch and Italian and a smattering of Russian - as well as knowing a little English! Married to an Austrian he lives in Yorkshire.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Finding Feed-Driven Retail Success Beyond Bing & Google
Close-
Focus
SEM -
Track
Mobile/Local/Retail
Overview
You're already successful with Product Listing Ads and Product Ads. Now your focus is on building product search campaigns to drive sales on other channels, including Facebook, Pinterest and Amazon.
In this session, our expert speakers will address opportunities that each of these platforms represent and help retailers ramp up for the holidays.
SMX East Moderator:
Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.
SMX East Co-Moderator:
,
SMX East Speaker:
Group CEO, WebCertain
@andyatkinskrugeAndy is the founder of Multilingual-Search and the Group CEO of WebCertain.com based in the UK. His speciality is - not surprisingly - multilingual search and social marketing.
He began his career as a journalist, moved into advertising, then public relations founding a public relations consultancy in 1988. Subsequently he moved to the head the marketing team of European portable building brand leader - Portakabin - where he discovered "search" in early 1997.
He liked the performance of the search marketing agency he first used - then called eaglei.co.uk - that in 2002 he bought the company and moved in changing its name in the process to WebCertain.com following a market research exercise.
He speaks at many conferences around the world including Search Engine Strategies, SMX, Pubcon, Ad-Tech and many others and is a Multinational Search columnist at SearchEngineLand.com.
He originally studied languages and whilst he doesn't claim to be fluent in them all - has a good knowledge of French, German, Dutch and Italian and a smattering of Russian - as well as knowing a little English! Married to an Austrian he lives in Yorkshire.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Link Building Fundamentals
Close-
Focus
SEO -
Track
Boot Camp
Overview
Ever since Google created PageRank, every good search marketer's motto has been "I link, therefore I am." Link building is an art. There are dos and don'ts of linking campaigns, and a mistake could cost you valuable traffic and conversions.
In this session, we'll look at how to get quality links, how to craft anchor text to build authority and how to avoid commonplace mistakes that will hurt your credibility. Getting link building right is critical; don't risk potential penalties that will harm or destroy your search visibility by missing this session!
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Group CEO, WebCertain
@andyatkinskrugeAndy is the founder of Multilingual-Search and the Group CEO of WebCertain.com based in the UK. His speciality is - not surprisingly - multilingual search and social marketing.
He began his career as a journalist, moved into advertising, then public relations founding a public relations consultancy in 1988. Subsequently he moved to the head the marketing team of European portable building brand leader - Portakabin - where he discovered "search" in early 1997.
He liked the performance of the search marketing agency he first used - then called eaglei.co.uk - that in 2002 he bought the company and moved in changing its name in the process to WebCertain.com following a market research exercise.
He speaks at many conferences around the world including Search Engine Strategies, SMX, Pubcon, Ad-Tech and many others and is a Multinational Search columnist at SearchEngineLand.com.
He originally studied languages and whilst he doesn't claim to be fluent in them all - has a good knowledge of French, German, Dutch and Italian and a smattering of Russian - as well as knowing a little English! Married to an Austrian he lives in Yorkshire.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
AMP: Do Or Die?
Close-
Focus
SEO -
Track
SEM
Overview
Google has doubled down on Accelerated Mobile Pages (AMP), pushing site owners in every business vertical to convert their sites to support the specification. Google cites multiple case studies highlighting publishers that have seen significant gains in both traffic and conversions with AMP adoption. In Google's new mobile-first world, brands are left to consider whether or not adopting AMP is a smart long-term strategy.
To get an unbiased look at AMP adoption, gains and losses that result and its ease of implementation, we conducted a survey of our Search Engine Land audience. Come to this session for the results, and to hear panelists share their own experiences with AMP. You'll hear case studies from a large publisher, an e-commerce site, and a technical SEO to get a full spectrum view of the challenges and benefits of AMP adoption.
Speakers
John Shehata
Vice President, SEO, Conde Nast, @jshehata
Aleyda Solis
International SEO Consultant, Orainti, @aleyda
Adam Young
CEO & Founder, Event Tickets Center, @adamyoungetcModerator
Co-Moderator
SMX East Moderator:
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversees information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.
An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.
SMX East Co-Moderator:
Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.
SMX East Speaker:
John Shehata is Vice President of SEO at Conde Nast managing Search Optimization for top brands (Wired, Epicurious, Glamour, Vanity fair, Vogue, etc). John has a 14 years experience managing SEO, Social Media, and Paid Search campaigns for top national brands and fortune 500 companies.
Previously, John was the Executive Director of Search, Social Media. Shehata lead the SEO online strategies for Disney ABC TV Group (ABC News, ABC, Oscars, and Disney Channels) and worked closely with all TV shows (GMA, Nightline, 20/20, World News, etc.).
In his long career focusing on editorial SEO, John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping SEO top of mind.
Prior to Disney, Shehata was the director of SEO and Social Media for Conde Nast sister company, Advance Internet Inc.(Advance Digital). Shehata established and led the SEO/Social Media teams for all their digital brands and training all the news sites and newspapers on best online search/social practices.
Shehata is recognized in particular for his SEO strategies for News and his SEO technical skills. He has written several articles on Search Engine Marketing and continues to speak at conferences around the country which focus on SEO for news and Social Media.
SMX East Speaker:
Aleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Paid Search & Social: Twin Children Of Different Mothers
Close-
Focus
SEM -
Track
Mobile/Local/Retail
Overview
SEM experts are best suited to master the growing complexity of traditional search and emerging social media advertising. Hey, you've mastered scripts, bids modifications and elaborate combinations of extensions, right? Tackling social requires similar thinking and detailed execution to get positive results.
Learn how to apply your hard-earned expertise to marry search and social media advertising, creating the ultimate combination of push and pull.
SMX East Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Co-Moderator:
,
SMX East Speaker:
Vice President, SEO, Conde Nast
@jshehataJohn Shehata is Vice President of SEO at Conde Nast managing Search Optimization for top brands (Wired, Epicurious, Glamour, Vanity fair, Vogue, etc). John has a 14 years experience managing SEO, Social Media, and Paid Search campaigns for top national brands and fortune 500 companies.
Previously, John was the Executive Director of Search, Social Media. Shehata lead the SEO online strategies for Disney ABC TV Group (ABC News, ABC, Oscars, and Disney Channels) and worked closely with all TV shows (GMA, Nightline, 20/20, World News, etc.).
In his long career focusing on editorial SEO, John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping SEO top of mind.
Prior to Disney, Shehata was the director of SEO and Social Media for Conde Nast sister company, Advance Internet Inc.(Advance Digital). Shehata established and led the SEO/Social Media teams for all their digital brands and training all the news sites and newspapers on best online search/social practices.
Shehata is recognized in particular for his SEO strategies for News and his SEO technical skills. He has written several articles on Search Engine Marketing and continues to speak at conferences around the country which focus on SEO for news and Social Media.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Online-to-Offline Attribution: Google, Facebook & Beyond
Close-
Focus
All -
Track
Boot Camp
Overview
Measuring cross channel attribution remains a mystery to many marketers, and moving from digital to physical-world channels is an even bigger challenge. Google, Facebook and a range of third-party platforms and data providers now offer store visits data and offline attribution. Given that the vast majority of transactions happen locally, an offline attribution strategy is critical to understanding the true ROI of your marketing spend.
This session explores the tools available from Google, Facebook and others and how they determine store visits (and sales) with location data.
SMX East Moderator:
Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace.
SMX East Co-Moderator:
,
SMX East Speaker:
Vice President, SEO, Conde Nast
@jshehataJohn Shehata is Vice President of SEO at Conde Nast managing Search Optimization for top brands (Wired, Epicurious, Glamour, Vanity fair, Vogue, etc). John has a 14 years experience managing SEO, Social Media, and Paid Search campaigns for top national brands and fortune 500 companies.
Previously, John was the Executive Director of Search, Social Media. Shehata lead the SEO online strategies for Disney ABC TV Group (ABC News, ABC, Oscars, and Disney Channels) and worked closely with all TV shows (GMA, Nightline, 20/20, World News, etc.).
In his long career focusing on editorial SEO, John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping SEO top of mind.
Prior to Disney, Shehata was the director of SEO and Social Media for Conde Nast sister company, Advance Internet Inc.(Advance Digital). Shehata established and led the SEO/Social Media teams for all their digital brands and training all the news sites and newspapers on best online search/social practices.
Shehata is recognized in particular for his SEO strategies for News and his SEO technical skills. He has written several articles on Search Engine Marketing and continues to speak at conferences around the country which focus on SEO for news and Social Media.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Speaker:
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Search Engine Friendly Web Design
Close-
Focus
SEO -
Track
Boot Camp
Overview
Smart (and successful) web designers know that optimizing site design for search engines is both essential and a savvy move. Search engines are the starting point for most internet users, and if your site is difficult for Google, Bing or other engines to "read," it's never going to work for your human visitors, either.
Attend this session and learn how to create search engine-friendly sites that are equally appealing to human visitors.
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
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SMX East Speaker:
Shari Thurow has been designing and promoting Web sites since 1995, and she is outsourced to many firms worldwide. As a pioneer in the area of search-engine friendly Web site design, she has a 100% success rate for getting client sites ranked at the top of search engines.
She is the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian. Her new book, When Search Meets Web Usability, which teaches how to bridge the gap between a search-engine query and your Web site. The book was released in April 2009.
Shari has designed and successfully marketed Web sites in the following industries: medical, financial, scientific/biotechnology, software/computer, online stores/e-commerce, real estate, manufacturing, art and interior design, marketing, insurance, employment, education, legal, and Web portal sites.
Shari received her B.A. in Genetics and Developmental Biology and an M.A. in Asian Studies/Japanese from University of Illinois. Shari specializes in XHTML, CSS, Photoshop, Dreamweaver, and other Web design and graphic design software. She is also member of the Usability Professionals Association.
Omni Marketing Interactive is a full-service search engine optimization (SEO), Web design, information architecture (IA) and Web site usability firm. Clients including Yahoo, Microsoft, America Online, ABC News, HSBC, Deloitte and Touche, National Cancer Institute, and WebMD.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Speaker:
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SMX East Plus Session Presenter:
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Sponsored by
4:45 PM-6:00 PM
Meet the market leading solution providers exhibiting at SMX East, while enjoying a beverage, snacks and networking.
(open to 
pass holders)
7:00 PM-9:00 PM
Full Conference Agenda - Wednesday, October 25th
7:30 AM-9:00 AM
Breakfast/Registration
Keynote: Search Marketers Are The Trailblazers In The Emerging Martech Era
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Track
General
Overview
We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management.
In this inspiring keynote, Scott will discuss:
- the evolution of marketing from the "arts and crafts department" to a
results-producing, software-driven dynamo,
- how organizations are reinventing their operations and institutional
metabolism to cope with the always-on and multichannel world,
- and why search marketers are uniquely qualified to lead in the new
"martech era."
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Scott Brinker has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CTO of ion interactive, a marketing software company that provides a platform for web-based marketing apps for leading brands such as Dell, DHL, General Mills, Iron Mountain, and more. In addition, he is the author of the Chief Marketing Technologist blog - chiefmartec.com - where he writes about the evolution of strategy, management, and culture at the intersection of marketing and technology, with an audience of over 30,000 marketing technology professionals and executives. Scott is also the program chair of MarTech: The Marketing Tech Conference. He has a BS in computer science from Columbia University, an SM in computer science from Harvard University, and an MBA from MIT Sloan. You can connect with him on Twitter as @chiefmartec or via email at sbrinker@ioninteractive.com.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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Breakthrough SEM Testing Tactics
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Focus
SEM -
Track
SEM
Overview
"Trust but verify," says the Russian proverb; it's even more true for SEMs today. And while everything in your SEM campaigns can be tested, not all types of tests yield actionable results. The techniques and methods, and the how and why of testing, may change depending on whether you are testing ads, landing pages, keywords, bid methods, or even something most of your competitors haven't thought of copied yet.
In this session, SEM experts will show you how they write their greatest ads and how they test more quickly and effectively. They will also share their proven processes for maintaining high performance day after day and month after month.
SMX East Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Co-Moderator:
,
SMX East Speaker:
Conference Chair, MarTech & Editor, chiefmartec.com
@chiefmartecScott Brinker has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CTO of ion interactive, a marketing software company that provides a platform for web-based marketing apps for leading brands such as Dell, DHL, General Mills, Iron Mountain, and more. In addition, he is the author of the Chief Marketing Technologist blog - chiefmartec.com - where he writes about the evolution of strategy, management, and culture at the intersection of marketing and technology, with an audience of over 30,000 marketing technology professionals and executives. Scott is also the program chair of MarTech: The Marketing Tech Conference. He has a BS in computer science from Columbia University, an SM in computer science from Harvard University, and an MBA from MIT Sloan. You can connect with him on Twitter as @chiefmartec or via email at sbrinker@ioninteractive.com.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Plus Session Presenter:
Brands Talk Search Marketing
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Focus
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Track
Brand/Strategies
Overview
Brands face unique challenges when it comes to SEM, including:
- maintaining brand image within restrictive headline and description requirements
- ensuring that testing takes into account other branding efforts.
- following trademark guidelines.
- and more.
Brands also face significant SEO challenges: coordinating the ownership of keywords, content and other assets with various other marketing groups.
Come hear how brands are handling these and other challenging issues in their search marketing campaigns.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Conference Chair, MarTech & Editor, chiefmartec.com
@chiefmartecScott Brinker has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CTO of ion interactive, a marketing software company that provides a platform for web-based marketing apps for leading brands such as Dell, DHL, General Mills, Iron Mountain, and more. In addition, he is the author of the Chief Marketing Technologist blog - chiefmartec.com - where he writes about the evolution of strategy, management, and culture at the intersection of marketing and technology, with an audience of over 30,000 marketing technology professionals and executives. Scott is also the program chair of MarTech: The Marketing Tech Conference. He has a BS in computer science from Columbia University, an SM in computer science from Harvard University, and an MBA from MIT Sloan. You can connect with him on Twitter as @chiefmartec or via email at sbrinker@ioninteractive.com.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Plus Session Presenter:
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SMX East Plus Session Presenter:
Learn with Google: TBA
Close-
Focus
-
Track
Plus Session
Presented by:
Overview
TBA
SMX East Moderator:
Partner & VP Event Programming, Third Door Media, Inc.
@CJShermanChris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Conference Chair, MarTech & Editor, chiefmartec.com
@chiefmartecScott Brinker has over 20 years experience at the intersection of marketing, IT, and software product development. He is the co-founder and CTO of ion interactive, a marketing software company that provides a platform for web-based marketing apps for leading brands such as Dell, DHL, General Mills, Iron Mountain, and more. In addition, he is the author of the Chief Marketing Technologist blog - chiefmartec.com - where he writes about the evolution of strategy, management, and culture at the intersection of marketing and technology, with an audience of over 30,000 marketing technology professionals and executives. Scott is also the program chair of MarTech: The Marketing Tech Conference. He has a BS in computer science from Columbia University, an SM in computer science from Harvard University, and an MBA from MIT Sloan. You can connect with him on Twitter as @chiefmartec or via email at sbrinker@ioninteractive.com.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Plus Session Presenter:
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SMX East Plus Session Presenter:
What's New With Markup & Structured Data
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Focus
SEO -
Track
SEO
Overview
Properly structured data is critical and often forgotten element of getting great search results. For years, Google displayed results with "rich snippets," enhanced search results such as stars, images and additional information. Recently, Google has been relying more heavily on structured data markup for Rich Snippets to better understand and index your content, giving it more prominence in search results. Without properly structured data, you could be losing out on quality traffic to your website.
Aaron will discuss some of the newer markup options and introduce you to advanced uses of structured data related to google rich snippets that help you refine, update and optimize your content.
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX East Co-Moderator:
,
SMX East Speaker:
Eric Enge publishes on a regular basis, including: Search Engine Land, The Digital Marketing Excellence blog, and Moz. He is also the lead co-author of "The Art of SEO", along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola.
Eric speaks at many industry conferences, including: Search Marketing Expo, Pubcon, State of Search, and others.
Eric is the CEO of Stone Temple Consulting, a 65+ person digital marketing agency that serves many of the world's largest brands.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Plus Session Presenter:
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SMX East Plus Session Presenter:
What To Do When Google Can't Understand Your JavaScript
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Focus
SEO -
Track
SEO
Overview
Over the years, Google has become better at crawling, understanding and indexing dynamic websites. But there are still situations where GoogleBot can't access content within JavaScript, leading to problems with indexing and poor rankings.
Attend this session to explore how Google processes various JavaScript frameworks, URL formats, dynamically loading content, expandable content, DOM Snapshot, SPA applications, automatic vs. user-interaction loading and more.
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX East Co-Moderator:
,
SMX East Speaker:
CEO, Stone Temple Consulting
@stonetempleEric Enge publishes on a regular basis, including: Search Engine Land, The Digital Marketing Excellence blog, and Moz. He is also the lead co-author of "The Art of SEO", along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola.
Eric speaks at many industry conferences, including: Search Marketing Expo, Pubcon, State of Search, and others.
Eric is the CEO of Stone Temple Consulting, a 65+ person digital marketing agency that serves many of the world's largest brands.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Plus Session Presenter:
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SMX East Plus Session Presenter:
The Power of Google Featured Snippets
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Focus
SEO -
Track
SEO
Overview
Featured snippets, also known as "rich answers" or "direct answers," zoom to the top spot in Google's search results. Grabbing this prime and highly coveted real estate is easier than you think and can make a huge difference in driving quality traffic to your sites.
Eric will present examples of featured snippets from across industries, explore several case studies and provide comprehensive SEO recommendations for getting Google to consider your content as a featured snippet for specific types of queries.
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX East Co-Moderator:
,
SMX East Speaker:
Glenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
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SMX East Plus Session Presenter:
SEO & Social: A Match Made In Marketing Heaven
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Focus
All -
Track
SEO
Overview
SEOs spend their days worrying about things like on-page content, structured data, technical issues and other high-precision tasks. By contrast, social media marketers spend most of their time on external platforms, creating engaging and spontaneous content and focusing on relationships rather than technical issues. Sounds like oil and water, right?
The reality is that these two teams can be highly complementary, supporting and reinforcing their efforts for mutual benefit. In this session, our panelists will show you how they got to SEO and social media tribes to cooperate to supercharge their overall marketing campaigns.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
President, G-Squared Interactive
@glenngabeGlenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Taking Audience Targeting To The Next Level
Close-
Focus
SEM -
Track
SEM
Overview
Audience targeting allows you to be precise in choosing who sees your ads and the bids for each group, but getting it right can be tricky and takes testing. And today, your options for targeting are greatly enhanced with options such as demographics, similar lists, in-market audiences and CRM data. Once you master the basics, you'll be able to create custom combinations and fine-tune displays for your audiences, or even exclude audience groups.
In this session, learn to use advanced audience targeting to identify prospects and customers and ultimately maximize the ROI of your campaigns.
SMX East Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Co-Moderator:
,
SMX East Speaker:
President, G-Squared Interactive
@glenngabeGlenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Man + Machine: The Exploring Brave New Universe For Today's Online Marketers
Close-
Focus
All -
Track
Brand/Strategies
Overview
With artificial intelligence, machine learning, data science, business automation, creative scripting, chatbots and other cutting-edge technologies, the role of the modern search marketer changes as rapidly as the advancements in marketing technology happen. Powerful platforms exist that appear to render SEO and SEM professionals virtually obsolete, but things are rarely as they seem. Now more than ever, human creativity and insight need to direct these scalable technologies.
Join our panel -- comprised of a seasoned content marketer, a veteran "Mad Man" and an analytics guru -- for a deep dive into the role machines and humans play modern marketing. You'll get insights into the realities search marketers face in the new RankBrain and machine learning/AI-enabled platforms landscape. You'll also learn tactics to address the most pressing challenges you face today, and how to prepare for what's next to ensure conversions -- and survival -- in this "rise of the machines."
SMX East Moderator:
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversees information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.
An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.
SMX East Co-Moderator:
,
SMX East Speaker:
Annie Cushing is an SEO and analytics consultant. Her areas of expertise are analytics, technical SEO, and everything to do with data - collection, analysis, and beautification. She's on a mission to rid the world of ugly data, one spreadsheet at a time.
If you just can't enough data visualization tips, you can check out her blog, Annielytics.com. You can also follow her on Twitter at @AnnieCushing or connect with her on LinkedIn.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Learn with Google: TBA
Close-
Focus
-
Track
Plus Session
Presented by:
Overview
TBA
SMX East Moderator:
SVP Content & Marketing Technology, Third Door Media, Inc.
@MichelleRobbinsMichelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversees information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.
An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.
SMX East Co-Moderator:
,
SMX East Speaker:
Annie Cushing is an SEO and analytics consultant. Her areas of expertise are analytics, technical SEO, and everything to do with data - collection, analysis, and beautification. She's on a mission to rid the world of ugly data, one spreadsheet at a time.
If you just can't enough data visualization tips, you can check out her blog, Annielytics.com. You can also follow her on Twitter at @AnnieCushing or connect with her on LinkedIn.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SEO For Google's Mobile-First Index & Mobile-Friendly World
Close-
Focus
SEO -
Track
SEO
Overview
Google is now using a mobile-first index that is based on how users experience the web on their mobile devices. This is a radical change from how Google previously indexed the web with a desktop-first approach. This change has major ramifications for SEOs and webmasters. Are you up to speed on these changes? Have you optimized your site for a mobile-first world?
Our experts will discuss techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how your site is accessed by users.
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX East Co-Moderator:
,
SMX East Speaker:
Leslie To, Director of SEO for 3Q Digital, spends her most of her time digging around in Google Analytics. Her career in SEO kicked off in 2011 with iSearch Media, She has worked with a wide range of clients, including RelaxTheBack and California Closets, and has years of experience applying advanced analytics in optimization strategy.
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Faster & Smarter: Moving From Manual to Automated SEM Campaign Management
Close-
Focus
SEM -
Track
SEM
Overview
Whether you are running a single campaign or managing multiple accounts for multiple clients, your ability to stay ahead of your competition depends on how quickly and effectively you manage and leverage your time.
In this session, we'll show you tactics, strategies and tools to move from manual to automated management of repetitive tasks. You'll be prepared for artificial intelligence (AI) tools that promise to radically change how we all manage our campaigns.
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
SMX East Speaker:
International SEO Consultant, Orainti
@aleydaAleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.
With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.
She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Marketing Partners: Essential Allies Or Necessary "Frenemies?"
Close-
Focus
All -
Track
Brand/Strategies
Overview
"Give me a lever long enough and a fulcrum on which to place it, and I shall move the world." -- Archimedes
Working with marketing partners -- franchisees, resellers, affiliates -- is a great way to amplify your marketing efforts. But if not managed conscientiously, they can also cause friction, waste resources and confuse or alienate customers.
In this session, you'll learn how marketers who have developed successful large-scale partnerships created win-win programs that benefited all key stakeholders.
Speakers
Julie Collins
Vice President‚ Integrated Brand Marketing, Morgan Stanley, @jknob8
Kevin Mullett
Director of Social Media and Visibility, MarketSnare, @kmullettModerator
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
SMX East Speaker:
Kevin Mullett, is the Director of Visibility and Social Media at Cirrus ABS, an award winning marketing technology solutions firm, and MarketSnare, a product to help brands capture local opportunity via SEO for dealer networks. He is an experienced web developer, marketer, and ADDY award winning designer with over 15 years experience in online marketing. Kevin leverages his 15 years experience in sales and marketing along with a passion for social media, SEO, design and usability to help create web marketing solutions that make clients successful. He discovers, tests, and disseminates trends in digital marketing tools for developers, clients and popular conference audiences.
I've spoken at SMX Toronto, Vegas (2x), East, and West, along with numerous other national, regional, and local events. I've also run a local monthly social and marketing breakfast event for the past 3 years, and there is no end in sight.
I've been working with clients to help develop site architectures, and content plans to fill said architecture, based on business objectives since the late Nineties. We were building evergreen and value based solutions back before backlinks and "inbound" was a thing. Based on questions and methods I've developed over the years, I created a tool/template called a Content Opportunity Report that eases the burden of developing content for clients. You can see it at www.contentopportunityreport.com.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
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SMX East Speaker:
,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Learn with Google: TBA
Close-
Focus
-
Track
Plus Session
Presented by:
Overview
TBA
SMX East Moderator:
Partner & VP Event Programming, Third Door Media, Inc.
@CJShermanChris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
SMX East Speaker:
Kevin Mullett, is the Director of Visibility and Social Media at Cirrus ABS, an award winning marketing technology solutions firm, and MarketSnare, a product to help brands capture local opportunity via SEO for dealer networks. He is an experienced web developer, marketer, and ADDY award winning designer with over 15 years experience in online marketing. Kevin leverages his 15 years experience in sales and marketing along with a passion for social media, SEO, design and usability to help create web marketing solutions that make clients successful. He discovers, tests, and disseminates trends in digital marketing tools for developers, clients and popular conference audiences.
I've spoken at SMX Toronto, Vegas (2x), East, and West, along with numerous other national, regional, and local events. I've also run a local monthly social and marketing breakfast event for the past 3 years, and there is no end in sight.
I've been working with clients to help develop site architectures, and content plans to fill said architecture, based on business objectives since the late Nineties. We were building evergreen and value based solutions back before backlinks and "inbound" was a thing. Based on questions and methods I've developed over the years, I created a tool/template called a Content Opportunity Report that eases the burden of developing content for clients. You can see it at www.contentopportunityreport.com.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Full Conference Agenda - Thursday, October 26th
7:30 AM-9:00 AM
Breakfast/Registration
B2B SEM: Meeting Specific Challenges With Really Smart Tactics
Close-
Focus
SEM -
Track
SEM
Overview
B2B advertisers face unique challenges such as finding enough search volume on technical, niche keywords, keeping clear of high volume consumer-oriented keywords. long sales cycles that happen mostly offline, and countless others. In this session, seasoned B2B marketers will share their hard-learned strategies and tactics for creating profitable B2B ad campaigns.
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
Vice President‚ Integrated Brand Marketing, Morgan Stanley
@jknob8SMX East Speaker:
Director of Social Media and Visibility, MarketSnare
@kmullettKevin Mullett, is the Director of Visibility and Social Media at Cirrus ABS, an award winning marketing technology solutions firm, and MarketSnare, a product to help brands capture local opportunity via SEO for dealer networks. He is an experienced web developer, marketer, and ADDY award winning designer with over 15 years experience in online marketing. Kevin leverages his 15 years experience in sales and marketing along with a passion for social media, SEO, design and usability to help create web marketing solutions that make clients successful. He discovers, tests, and disseminates trends in digital marketing tools for developers, clients and popular conference audiences.
I've spoken at SMX Toronto, Vegas (2x), East, and West, along with numerous other national, regional, and local events. I've also run a local monthly social and marketing breakfast event for the past 3 years, and there is no end in sight.
I've been working with clients to help develop site architectures, and content plans to fill said architecture, based on business objectives since the late Nineties. We were building evergreen and value based solutions back before backlinks and "inbound" was a thing. Based on questions and methods I've developed over the years, I created a tool/template called a Content Opportunity Report that eases the burden of developing content for clients. You can see it at www.contentopportunityreport.com.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
How To Develop Multichannel Attribution Models That Move The Needle
Close-
Focus
SEM -
Track