Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Frederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.

In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.

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Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

David Pann is the General Manager responsible for Microsoft’s Global Search Advertising Network. David and his team develop the Bing Network strategy, all forms of marketing and network monetization. David is also responsible for the data analytics and insights management teams that support the product and sales organizations. David’s team is also responsible for expanding the 3rd party Bing Ads publisher network, establishes and manages the Bing Ads technology partnerships and manages the business financial planning.

David’s career in the computer software industry spans over 25 years at various private and publicly held technology companies. Prior to joining Microsoft David was at Yahoo where he was most recently the Vice President and GM of the North American Search Advertising Marketplace.

Prior to joining Yahoo!, David held several senior roles at NetIQ Corporation, a leading provider of comprehensive IT systems and security management solutions. This included a stint as Vice President and General Manager of the VoIP Business Unit, where he was responsible for the division’s products, marketing and strategic relationships. He also held the roles of Vice President of Strategic Alliances, and Vice President Product Marketing, Management and Business Development.

David began his online career at Netscape as the product manager for Netscape’s Windows NT web server. David has extensive experience across product management, product marketing, online advertising and monetization.

He received his degree in Computer Science and Business Administration from the University of Vermont.

Frederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.

In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.

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Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.

Frederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.

In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.

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Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Amy has built and implemented multi-channel digital strategies for a variety of companies spanning several industry verticals from start-ups and small businesses to Fortune 500 and global organizations. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy is the owner of CultivativeMarketing.com.

Heather is an entrepreneur, author, international speaker, & an ex-roller girl. She founded HDC Digital, a Phoenix-based digital & demand marketing agency revolutionizing the way companies think about and approach growth. Over her career, Heather has served in digital marketing roles both in-house and agency-side, spanning the full funnel, across many verticals, both lead generation, and eCommerce. Credits include The Smithsonian, UGG Australia, Teva, Google, PapaJohns, ISOTONER, Totes, ESET, PetSmart, Infusionsoft, and numerous others.

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Mark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.

In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.

Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.

Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.

Mellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco Systems where she is developing comprehensive content strategies based on business objectives and user needs leveraging insights derived from Intent Modeling. In her previous role as VP of SEO at Global Strategies, a division of Ogilvy, she lead the Technical SEO practice and served as the company’s thought leader often presenting at industry conferences.

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Mark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.

In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.

Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.

Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.

Mellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco Systems where she is developing comprehensive content strategies based on business objectives and user needs leveraging insights derived from Intent Modeling. In her previous role as VP of SEO at Global Strategies, a division of Ogilvy, she lead the Technical SEO practice and served as the company’s thought leader often presenting at industry conferences.

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Mark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.

In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.

Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.

Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.

Mellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco Systems where she is developing comprehensive content strategies based on business objectives and user needs leveraging insights derived from Intent Modeling. In her previous role as VP of SEO at Global Strategies, a division of Ogilvy, she lead the Technical SEO practice and served as the company’s thought leader often presenting at industry conferences.

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Rochelle was born and raised in Northeastern Pennsylvania, and graduated from Temple University. With over 11 years of industry experience, she began her career on the editorial side of the business at Forbes Media, followed by ESPN The Magazine. She spent 4+ years navigating the evolution from print to digital, and in 2011 started at Bonnier Corp. as a Digital Campaign Manager. At Bonnier, Rochelle quickly grew through the ranks of the advertising side of the industry and in 2014 joined Microsoft, then AOL, and boomeranged back to Microsoft in 2017. She has worked across sales, editorial, art, operations, and digital advertising, with concentrations in native, display, programmatic, and search. Rochelle's methodology to her roles has always been white glove service, being curious, understanding her partners, and maintaining a strong work ethic all with a positive attitude. Outside of developing the Microsoft Audience Network, Rochelle is training for her third consecutive NYC Marathon, and is raising her five year old son, Lincoln.

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Vanessa joined Microsoft 5 years ago, and has worked across both the display and search advertising umbrellas. Prior to Microsoft she spent 4 years working at ad agencies across integrated teams where she dove into TV, Print, Radio and Digital planning/buying for top CPG companies such as Coca-Cola & Campbells Soup Company. Vanessa plays a prominent role in the D&I community at Microsoft and is an active member in a number of Employee Resource Groups. She hails from New Jersey and studied at the University of Florida, and when she isn't at work you can catch her doing anything regarding the outdoors & water!

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Mark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.

In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.

Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.

Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.

Mellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco Systems where she is developing comprehensive content strategies based on business objectives and user needs leveraging insights derived from Intent Modeling. In her previous role as VP of SEO at Global Strategies, a division of Ogilvy, she lead the Technical SEO practice and served as the company’s thought leader often presenting at industry conferences.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker, author and educator. Clay also produces the search marketing Web series, SEM Synergy, on YouTube.com/BruceClayInc starting 2012, and is author of “Search Engine Optimization All-in-One for Dummies” -- more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.

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Mark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.

In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.

Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.

Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.

Mellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco Systems where she is developing comprehensive content strategies based on business objectives and user needs leveraging insights derived from Intent Modeling. In her previous role as VP of SEO at Global Strategies, a division of Ogilvy, she lead the Technical SEO practice and served as the company’s thought leader often presenting at industry conferences.

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Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Alexis Sanders works as a Technical SEO Account Manager at Merkle. The SEO technical team ensures the accuracy, feasibility and scalability of the agency’s technical recommendations across all verticals. She is a regular contributor to Search Engine Land, the Moz blog, OnCrawl, as well as TechnicalSEO.com, and is the creator of the TechnicalSEO.expert challenge. During the day lives a normal life as an SEO account manager. Currently she’s been really passionate about developing knowledge of machine learning and data science.

Mellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco Systems where she is developing comprehensive content strategies based on business objectives and user needs leveraging insights derived from Intent Modeling. In her previous role as VP of SEO at Global Strategies, a division of Ogilvy, she lead the Technical SEO practice and served as the company’s thought leader often presenting at industry conferences.

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Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Aleh Barysevich is a seasoned SEO expert, Founder and CMO at SEO PowerSuite, the company that makes professional software for full-cycle SEO campaigns. With about 20,000 active paid users today, SEO PowerSuite was launched in 2005. Over the 13 years Aleh has been the key figure in the company to determine the roadmap for the SEO PowerSuite development. Aleh and his team run ongoing in-house SEO research and SEO experiments to get first-hand understanding of what's really working in search today.

Mellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco Systems where she is developing comprehensive content strategies based on business objectives and user needs leveraging insights derived from Intent Modeling. In her previous role as VP of SEO at Global Strategies, a division of Ogilvy, she lead the Technical SEO practice and served as the company’s thought leader often presenting at industry conferences.

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Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

As a data and technology driven executive, Justin has been successful helping organizations and brands make significant shifts through his unique approach change management. As EVP, Managing Director, Justin helps lead the overall direction and growth of CMI/Compas while also overseeing a select set of client relationships. With an extensive background in digital marketing, Justin also oversees the SEM, SEO and social media teams at CMI.

Justin has a monthly column across the Search Engine Land, Marketing Land and Martech Today platform, touching on everything from advertising technology and process improvement to theorizing how new technology will shape the advertising landscape.

Prior to joining CMI, Justin worked across various technology startups and agencies focusing in the CPG, insurance, retail and finance industries. Justin is also the co-author of Blogging Made Simple.

Jonathan Kagan, senior director of search and biddable media at MARC USA | Results Digital, began working in the online marketing industry in 2005, supporting search campaigns before expanding into other digital marketing sectors.

Prior to working with MARC USA, Kagan ran search marketing teams for Mediacom, Forbes, and Digitas. He led the enterprise search operations for clients like American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. He also created and oversaw Digitas Central America's search marketing operation.

You may of seen some of his presentations on mobile and multi-screen marketing at conferences like SES New York, ClickZ Live, Ad-Tech and SMX.

Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.

Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.

He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.

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Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Eric Enge is a general manager of Perficient Digital a full-service, award-winning digital marketing agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.

His passion for teaching is evidenced through custom training modules that he designs and delivers to executives, laymen and highly technical SEO professionals. In his free time, Eric enjoys playing basketball and drinking wine (but not at the same time).

Perficient Digital is a 350+ division of Perficient with a broad, diverse client base that includes Fortune 500 companies. Perficient Digital is a full-service digital marketing agency that provides a broad range of SEO, content marketing, analytics, conversion optimization, and social media marketing services.

Follow Eric on Twitter at @stonetemple or connect with him on LinkedIn at https://www.linkedin.com/in/ericenge/

Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.

Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.

He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.

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Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Eric Enge is a general manager of Perficient Digital a full-service, award-winning digital marketing agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.

His passion for teaching is evidenced through custom training modules that he designs and delivers to executives, laymen and highly technical SEO professionals. In his free time, Eric enjoys playing basketball and drinking wine (but not at the same time).

Perficient Digital is a 350+ division of Perficient with a broad, diverse client base that includes Fortune 500 companies. Perficient Digital is a full-service digital marketing agency that provides a broad range of SEO, content marketing, analytics, conversion optimization, and social media marketing services.

Follow Eric on Twitter at @stonetemple or connect with him on LinkedIn at https://www.linkedin.com/in/ericenge/

Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.

Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.

He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.

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Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Eric Enge is a general manager of Perficient Digital a full-service, award-winning digital marketing agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.

His passion for teaching is evidenced through custom training modules that he designs and delivers to executives, laymen and highly technical SEO professionals. In his free time, Eric enjoys playing basketball and drinking wine (but not at the same time).

Perficient Digital is a 350+ division of Perficient with a broad, diverse client base that includes Fortune 500 companies. Perficient Digital is a full-service digital marketing agency that provides a broad range of SEO, content marketing, analytics, conversion optimization, and social media marketing services.

Follow Eric on Twitter at @stonetemple or connect with him on LinkedIn at https://www.linkedin.com/in/ericenge/

Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.

Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.

He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.

Frank is a Digital Marketer with over 10 years of experience in Search Marketing. Frank joined Botify from GroupM where he was practice director of SEO. At Botify, Frank is responsible for helping customers extract the maximum value from the partnership with Botify and deliver impact to their organizations.

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Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Eric Enge is a general manager of Perficient Digital a full-service, award-winning digital marketing agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.

His passion for teaching is evidenced through custom training modules that he designs and delivers to executives, laymen and highly technical SEO professionals. In his free time, Eric enjoys playing basketball and drinking wine (but not at the same time).

Perficient Digital is a 350+ division of Perficient with a broad, diverse client base that includes Fortune 500 companies. Perficient Digital is a full-service digital marketing agency that provides a broad range of SEO, content marketing, analytics, conversion optimization, and social media marketing services.

Follow Eric on Twitter at @stonetemple or connect with him on LinkedIn at https://www.linkedin.com/in/ericenge/

Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.

Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.

He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.

Ashley's career has been honed in search for over ten years. Starting out agency-side as the Head of Online Marketing at Coast Digital, then to BeatThatQuote.com (bought by Google in 2011) leading their in-house marketing team. At Google, Ashley led the marketing of the company's finance and insurance comparison products across global markets. As VP of Marketing at Adthena, Ashley applies his vast search experience to lead the marketing organization.

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Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Eric Enge is a general manager of Perficient Digital a full-service, award-winning digital marketing agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.

His passion for teaching is evidenced through custom training modules that he designs and delivers to executives, laymen and highly technical SEO professionals. In his free time, Eric enjoys playing basketball and drinking wine (but not at the same time).

Perficient Digital is a 350+ division of Perficient with a broad, diverse client base that includes Fortune 500 companies. Perficient Digital is a full-service digital marketing agency that provides a broad range of SEO, content marketing, analytics, conversion optimization, and social media marketing services.

Follow Eric on Twitter at @stonetemple or connect with him on LinkedIn at https://www.linkedin.com/in/ericenge/

Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.

Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.

He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.

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Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Eric Enge is a general manager of Perficient Digital a full-service, award-winning digital marketing agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.

His passion for teaching is evidenced through custom training modules that he designs and delivers to executives, laymen and highly technical SEO professionals. In his free time, Eric enjoys playing basketball and drinking wine (but not at the same time).

Perficient Digital is a 350+ division of Perficient with a broad, diverse client base that includes Fortune 500 companies. Perficient Digital is a full-service digital marketing agency that provides a broad range of SEO, content marketing, analytics, conversion optimization, and social media marketing services.

Follow Eric on Twitter at @stonetemple or connect with him on LinkedIn at https://www.linkedin.com/in/ericenge/

Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.

Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.

He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.

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Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Eric Enge is a general manager of Perficient Digital a full-service, award-winning digital marketing agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.

His passion for teaching is evidenced through custom training modules that he designs and delivers to executives, laymen and highly technical SEO professionals. In his free time, Eric enjoys playing basketball and drinking wine (but not at the same time).

Perficient Digital is a 350+ division of Perficient with a broad, diverse client base that includes Fortune 500 companies. Perficient Digital is a full-service digital marketing agency that provides a broad range of SEO, content marketing, analytics, conversion optimization, and social media marketing services.

Follow Eric on Twitter at @stonetemple or connect with him on LinkedIn at https://www.linkedin.com/in/ericenge/

Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.

Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.

He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.

Ophenia Liang is the Co-founder & Director of Digital Crew. Liang is a specialist digital marketer into China with both academic and practical experience across the APAC region. She has assisted key global brands to enter and grow in the Chinese market through her strategic planning, execution and evaluation. She is also a highly sought-after speaker, as a result of her knowledge and digital marketing expertise selling into Asian markets, particularly China. Liang's area of expertise covers Chinese marketing, team management, account management, strategic planning, international media planning, PPC (GAP Qualified), Baidu SEM (Senior consultant), SEO, social media and web analytics. She holds a public relations degree from Sun Yat-Sen University, a Masters in Marketing from Melbourne University and is an accredited translator with the National Authority of Translators and Interpreters.

Awards: Ophenia is Winner of City of Sydney Business Award, Young Entrepreneur 2017; Winner of ACAA ICT & New Media Award 2017; and finalist of B & T Women in Media 2017.

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Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Bartosz Goralewicz is the co-founder of Elephate Agency, where daily tasks revolve around deep technical optimization of large, international structures. He leads a small, highly specialized team of technical SEO experts working hand in hand with clients' developers. Elephae believes in paving new ways in the SEO industry through bold, precise SEO campaigns for clients, SEO experiments and SEO case studies. Technical SEO is not only his job, but one of his biggest passions. He spends much of his time traveling around the world to share this passion with like-minded SEO folks.

Eric Enge is a general manager of Perficient Digital a full-service, award-winning digital marketing agency. Previously Eric was the founder and CEO of Stone Temple, also an award-winning digital marketing agency, which was acquired by Perficient in July 2018. He is the lead co-author of The Art of SEO, a 900+ page book that’s known in the industry as “the bible of SEO.” In 2016, Enge was awarded Search Engine Land’s Landy Award for Search Marketer of the Year, and US Search Awards Search Personality of the Year. He is a prolific writer, researcher, teacher and a sought-after keynote speaker and panelist at major industry conferences.

His passion for teaching is evidenced through custom training modules that he designs and delivers to executives, laymen and highly technical SEO professionals. In his free time, Eric enjoys playing basketball and drinking wine (but not at the same time).

Perficient Digital is a 350+ division of Perficient with a broad, diverse client base that includes Fortune 500 companies. Perficient Digital is a full-service digital marketing agency that provides a broad range of SEO, content marketing, analytics, conversion optimization, and social media marketing services.

Follow Eric on Twitter at @stonetemple or connect with him on LinkedIn at https://www.linkedin.com/in/ericenge/