Obsessed With SEO & SEM
SMX East 2019 Agenda
Build your own agenda! Click "Add To My Agenda", then enter your email in the My Agenda box at the bottom of the page to have your selections emailed to you.
- All Days
- Tuesday
- Wednesday
- Thursday
- SEO
- SEM
- Agency
- Multi-location
- At A Glance
- Workshops
Filter Agenda 
Full Conference Agenda - Tuesday, November 12th
Advanced SEO Training with Bruce Clay
CloseTrack
Workshops
Presented by Bruce Clay
Overview
Spend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines. Learn More.
Advanced Google Ads Training Workshop
CloseTrack
Workshops
Presented by Brad Geddes
Overview
Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies’ interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing. Learn More.
Hardcore Technical SEO Tactics & Techniques
CloseTrack
Workshops
Presented by Eric Enge
Overview
Do you deal with big SEO problems? Do you work in a large enterprise, or have a site with millions (or billions) of web pages? If so, the basic SEO training material is not what you’re looking for. You’re looking for the master class, the one that is loaded with advanced content. Topics include how to analyze and solve a variety of thorny technical SEO challenges, how to create and implement progressive web apps, PWAMPs, how to understand the impact of machine learning and AI on search. Learn More.
In-House SEO Exchange
CloseTrack
Workshops
Presented by Jessica Bowman
Overview
Join Jessica Bowman for a full-day of "open the kimono" knowledge sharing in the only event designed by in-house SEOs for in-house SEOs. Because attendees are all in-house SEOs, the walls come down and you get to talk to the people actually doing SEO at the big brands, build relationships, and share solutions that you would normally only hear behind closed doors. There is no other workshop with this level of sharing! Learn More.
Content Marketing for SEO
CloseTrack
Workshops
Presented by Michael Brenner
Overview
Struggling to get your marketing team on board with why and how to do content marketing for SEO — in such a way that helps achieve organic growth? This workshop is for you. Speaker, author, and leading expert Michael Brenner will discuss the SEO context and business case for content marketing. He'll walk you through a roadmap that any SEO expert can use to get their marketing teams on board to deliver the organic reach, engagement, and conversions clients demand. Learn More.
Video for Search Marketers
CloseTrack
Workshops
Presented by Michael Hoffman
Overview
Video is dominating the content landscape, but because traditional video production is expensive, complicated, and slow, it’s often underutilized by many search marketers. Join marketing and video expert Michael Hoffman for a full-day workshop exploring the best practices and secret hacks for making video a powerful driver of both organic and paid search programs. You will also learn how to leverage new and lower-cost ways to produce video that you can use to quickly scale your video marketing campaigns. Learn More.
Search Marketing Boot Camp
CloseTrack
Workshops
Overview
Search marketing can be overwhelming when you are just starting out. That's why we created the Search Marketing Boot Camp — a one–day pre-conference experience set of sessions that will prepare you to implement traffic- and revenue-boosting search marketing techniques immediately. Learn More.
Full Conference Agenda - Wednesday, November 13th
7:00 AM-9:00 AM
Breakfast and Registration
9:00 AM-9:20 AM
Welcome! Welcome! Welcome!
Get started with a bang! Meet the Search Engine Land editors, SMX programming team and your fellow SMXers for a high energy celebration of search marketing (and search marketers!). You'll learn how to get the most out of the conference experience!
Keynote - Google: From Everyone's Search Engine to Everyone's Competitor
CloseFocus
Track
General
Overview
In years past, Google has been the largest driver of traffic to almost every web-based business in existence. Today, that's still true, but a strange new trend is rearing its head - Google's becoming your primary competitor. From travel to sports, reference to news, and answers on every topic, the search giant is working harder than ever to keep searchers on Google rather than sending them to your sites. In this presentation, Rand will show, via clickstream data from 10s of millions of devices, how the landscape of the web is shifting, and how to compete against Google in a game they control.
Rand's keynote will tackle important topics, like:
- Where search opportunity broadly sits for paid and organic
- How to benefit from zero-click searches and Google's bias to instant answers
- Where and how influence and traffic can be garnered from other sources, including social networks, podcasts, video, apps, and the still-powerful long tail of the web
- Whether, how, and how much voice search (and voice answers) are cannibalizing opportunity
- What other trends are on the rise in search and search marketing
- Tactics for on-SERP SEO and branded search creation
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Rand Fishkin is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
10:00 AM - 10:15 AM
Break
Breaking Down The Periodic Table of SEO Factors: 2019 Edition
CloseFocus
Track
SEO
Overview
Join us for an expert-led examination of the newly updated 2019 Periodic Table of SEO Factors! This is an in-depth look at the search ranking factors that influence your results. What’s on the rise? What’s on the decline? And what still works?
You'll leave this session knowing the elements that deliver maximum SEO success -- it's a must-attend for serious SEOs.
Moderator
SMX East Moderator:
Detlef Johnson is Editor at Large for Third Door Media. He writes a column for Search Engine Land entitled "Technical SEO for Developers." Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef has a strong understanding of Technical SEO and a passion for Web programming. As a noted technology moderator at our SMX conference series, Detlef will continue to promote SEO excellence combined with marketing-programmer features and webmaster tips.
SMX East Co-Moderator:
,
SMX East Speaker:
SparkToro, Cofounder & CEO
@randfishRand Fishkin is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SEM Keynote Conversation with Microsoft Advertising
CloseFocus
Track
SEM
Overview
With 20% market share, Bing offers many opportunities for advertisers to reach new markets. In this keynote, hosted by Search Engine Land Editor-In-Chief Ginny Marvin, you'll hear what the Microsoft Advertising team has been working on, what advertising opportunities are being developed for the platform and where Microsoft sees search headed.
SMX East Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX East Co-Moderator:
,
SMX East Speaker:
Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2018, 2017 and 2016 and 2015. She's spoken all over the globe on voice search, organic search and paid search.
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SEO/SEM Insights Session
CloseFocus
Track
Search Marketing
Overview
TBA
Moderator
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Microsoft, Head of Evangelism
@christijolsonChristi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2018, 2017 and 2016 and 2015. She's spoken all over the globe on voice search, organic search and paid search.
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Profitable Content Strategies For Competitive Markets
CloseFocus
Track
Search Marketing
Overview
Creating and executing successful content strategies is harder than ever no matter what industry or vertical you're working in. With increasing competition and reduced SERP real estate, how can you deliver a content strategy that doesn't just give you pretty vanity metrics but one that is actually profitable?
Based on his successes (and setbacks) working in highly competitive markets, Sam will show you how to build search-centred content marketing machines that contribute to your business' bottom line even when competition is fierce.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Sam Marsden is an experienced SEO and digital marketer, working as SEO & Content Manager at DeepCrawl. Sam is a regular speaker on the SEO conference circuit and a columnist for Search Engine Journal and State of Digital. When he isn’t writing about technical SEO or experimenting with new Data Studio dashboards, Sam enjoys weekend runs to shake off a mean hangover and scouring the web for dank memes.
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Best Practices For Securing Your Site
CloseFocus
Track
Search Marketing
Overview
With new online threats emerging constantly, how can website owners protect themselves and their business? In this session, we will cover this crucial topic for SEOs and share several demos of these threats, as well as how they can be prevented. Find out what Google is seeing in hacking trends, Google's view on what HTTPS does (and doesn't do), and how to diagnose and repair a hacked site. Attendees will learn how to protect against SQL injection attacks, sanitize user generated inpu,t and come away with other practical tips that can immediately be implemented to secure their sites.
Moderator
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
DeepCrawl, SEO & Content Manager
@sam_marsdenSam Marsden is an experienced SEO and digital marketer, working as SEO & Content Manager at DeepCrawl. Sam is a regular speaker on the SEO conference circuit and a columnist for Search Engine Journal and State of Digital. When he isn’t writing about technical SEO or experimenting with new Data Studio dashboards, Sam enjoys weekend runs to shake off a mean hangover and scouring the web for dank memes.
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Google Analytics Insights Is Your New Best Coworker
CloseFocus
Track
Search Marketing
Overview
Perhaps the least-talked-about but most powerful new feature in Google Analytics in the past year is Insights, Google's experiment with implementing a conversational, artificial intelligence user interface in their analytics product. In this session you'll see examples of some of the most powerful questions you can ask GA Insights and what you'll learn from them that can revolutionize your SEO, content marketing, paid campaigns, and more.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Mark Traphagen is Vice President of Content Strategy Director for Aimclear Digital Marketing. He is a sought after speaker at national conferences such as SMX, MozCon, and PubCon, and a featured writer for major online publications, including Marketing Land and Search Engine Land.
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Natural Intelligence
CloseFocus
Track
Solutions
Presented by:
Overview
TBA
SMX East Moderator:
Partner & VP Event Programming, Third Door Media, Inc.
@CJShermanChris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Mark Traphagen is Vice President of Content Strategy Director for Aimclear Digital Marketing. He is a sought after speaker at national conferences such as SMX, MozCon, and PubCon, and a featured writer for major online publications, including Marketing Land and Search Engine Land.
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
11:00 AM - 11:40 AM
Refreshment Break & Expo Hall Opens
SMX East Moderator:
Partner & VP Event Programming, Third Door Media, Inc.
@CJShermanChris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Mark Traphagen is Vice President of Content Strategy Director for Aimclear Digital Marketing. He is a sought after speaker at national conferences such as SMX, MozCon, and PubCon, and a featured writer for major online publications, including Marketing Land and Search Engine Land.
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Learning From The Winners of Google Algorithm Updates
CloseFocus
Track
SEO
Overview
Google algorithm updates of 2018 and 2019 fundamentally changed the organic search landscape. Many SEOs, webmasters, and content creators are adapting to Google's new criteria for high-quality content. What does authoritative content look like today? What are the opportunities to improve?
In this session, you'll get real-world examples of what Google considers to be high- and low-quality content. You'll apply what you've learned to improve your own sites and content.
Speakers
Lily Ray
Path Interactive, Director, SEO , @lilyraynyc
Glenn Gabe
G-Squared Interactive, President , @glenngabeModerator
SMX East Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX East Co-Moderator:
,
SMX East Speaker:
Lily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
SMX East Speaker:
Glenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.
SMX East Speaker:
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Breaking Down The Periodic Table Of SEM Factors: 2019 Edition
CloseFocus
Track
SEM
Overview
Join us for the unveiling of Search Engine Land's brand new (and first ever) Periodic Table of SEM Factors -- a comprehensive look at all the elements paid search advertisers must consider to run effective campaigns. Must-attend for SEMs!
SMX East Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX East Co-Moderator:
,
SMX East Speaker:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX East Speaker:
G-Squared Interactive, President
@glenngabeGlenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.
SMX East Speaker:
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
How To Estimate The SEO Impact Of Site Navigation Changes
CloseFocus
Track
Search Marketing
Overview
Enterprise companies require SEO teams to estimate potential revenue gains or losses for any changes to websites. Join Dana Tan, Sr. Manager, Global SEO for Under Armor, as she explains the simple and quick process that allows her to clearly estimate potential lift/drops that other teams and executives need to understand. She'll walk you through a step-by-step process and share the Excel template she uses to make it quick and easy for you to start making your own SEO impact estimates immediately.
Moderator
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Search Engine Land, Editor-in-Chief
@ginnymarvinGinny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX East Speaker:
G-Squared Interactive, President
@glenngabeGlenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.
SMX East Speaker:
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Thriving in The New World Of Pagination
CloseFocus
Track
Search Marketing
Overview
SEO best practices related to pagination have recently gone through major changes. Specifically, Google has stopped supporting the rel=next/prev markup it launched back in 2011. In this session, Lily will show you how to structure your paginated content to meet search engine guidelines for maximizing crawlability and improving user experience.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Lily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
SMX East Speaker:
G-Squared Interactive, President
@glenngabeGlenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.
SMX East Speaker:
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SEO & Platform Migrations
CloseFocus
Track
Search Marketing
Overview
Migrating a website from one platform to another is a complex technical challenge. Beyond that, there are important SEO considerations that must be handled very carefully, and they vary from platform to platform. Join Ariel as she talks about working through migrations for The Home Depot, The Honest Company and SHEEX by creating and implementing a detailed migration protocol.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
A UCLA graduate who loves detail and organization! Currently collaborating with Wpromote's SEO Team to implement search engine optimization best practices for clients.
Wpromote, a digital marketing agency, specializes paid and organic, email, social, and other components of search. A pioneer in the online marketing industry since the company’s inception in 2001, Wpromote is the leading independent online marketing firm in the country. We have worked with thousands of companies – from fast-growing startups to Fortune 500 firms – in every business vertical and over 60 countries.
When she’s not playing with HTML, she enjoys writing blogs. A crazy cat lady at heart, she’ll frequently be found curled up with a good book and a furry friend. You might also find Ariel running on the beach or scouring the internet for plane tickets and her next adventure.
SMX East Speaker:
G-Squared Interactive, President
@glenngabeGlenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.
SMX East Speaker:
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Profitable Pricing Strategies For Agencies
CloseFocus
Track
Agency
Overview
Monthly retainers, project-based contracts, percentage of spend: these are a few of the pricing options you've likely weighed. But which is right for you?
In this roundtable, agency representatives will discuss the pros and cons of these options, how they approach pricing to remain profitable and lessons learned along the way. Get your pricing questions and concerns answered by the pros!
Speakers
Rod Richmond
Clean Digital, Founder and Head of Strategy , @rodppc
Jeff Campbell
Resolution Media, Managing Director , @CJeffCampbell
Julie Friedman Bacchini
Neptune Moon, President, , @NeptuneMoonModerator
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
I have been working in PPC for over 10 years now, both with large agencies and since 2012 building my own PPC agency: Clean Digital. We're now a team of 10 PPC specialists across 2 offices in London and Edinburgh and work with brands like Morph Suits, Dobbies Garden Centres and BrewDog (with whom our work won 2 awards at the 2018 UK Search Awards).
I've spoken about PPC at conferences and in online webinars such as Hero Conf (5 times, US and UK: and have been voted in the top speakers who are invited back to speak without pitching for 2 years in a row now), PPC Masters Berlin & various SEM Rush Webinars.
A lot of marketing agencies are spurred on to create the biggest agency they can in terms of headcount, billings, EBITDA to eventually achieve an exit. But there is also a very viable alternative agency model where you can have sustainable revenue (if your services are priced right) which creates a business culture where employees are compensated fairly and builds long term mutually beneficial relationships with clients.
SMX East Speaker:
Jeff Campbell has been with Resolution Media since its foundation in 2003, immersing himself in nearly all aspects of the company’s operations. Currently, he oversees client service and operations for the Chicago and Charlotte offices. Jeff has a passion for online marketing and SEO solutions and is focused on strategy development, media integration, measuring online to offline sales impact and web analytics.
Prior to Resolution, Jeff was with Mosaic Data Solutions, a direct marketing agency in Evanston, IL. He co-founded their Paid Search offering and managed several Fortune 500 campaigns.
Jeff gained traditional marketing experience with Sprint PCS Business Development where he worked to launch new products and was involved in marketing planning, including pricing strategy, product development, retail distribution, advertising and promotional strategy.
Jeff graduated from Drake University with honors and dual majors in Marketing and Management. He lives in Charlotte with his wife, two children and pug. In his spare time, Jeff is an outdoor junkie and manages a blog reviewing wines under $15. He is also active in his community – from volunteering at the local Ronald McDonald House to coaching an undefeated t-ball team (where they don’t yet keep score).
SMX East Speaker:
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Microsoft Advertising
CloseFocus
Track
Classroom
Presented by:
Overview
TBA
SMX East Moderator:
President, Find Me Faster - SMX Programming Team
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
I have been working in PPC for over 10 years now, both with large agencies and since 2012 building my own PPC agency: Clean Digital. We're now a team of 10 PPC specialists across 2 offices in London and Edinburgh and work with brands like Morph Suits, Dobbies Garden Centres and BrewDog (with whom our work won 2 awards at the 2018 UK Search Awards).
I've spoken about PPC at conferences and in online webinars such as Hero Conf (5 times, US and UK: and have been voted in the top speakers who are invited back to speak without pitching for 2 years in a row now), PPC Masters Berlin & various SEM Rush Webinars.
A lot of marketing agencies are spurred on to create the biggest agency they can in terms of headcount, billings, EBITDA to eventually achieve an exit. But there is also a very viable alternative agency model where you can have sustainable revenue (if your services are priced right) which creates a business culture where employees are compensated fairly and builds long term mutually beneficial relationships with clients.
SMX East Speaker:
Jeff Campbell has been with Resolution Media since its foundation in 2003, immersing himself in nearly all aspects of the company’s operations. Currently, he oversees client service and operations for the Chicago and Charlotte offices. Jeff has a passion for online marketing and SEO solutions and is focused on strategy development, media integration, measuring online to offline sales impact and web analytics.
Prior to Resolution, Jeff was with Mosaic Data Solutions, a direct marketing agency in Evanston, IL. He co-founded their Paid Search offering and managed several Fortune 500 campaigns.
Jeff gained traditional marketing experience with Sprint PCS Business Development where he worked to launch new products and was involved in marketing planning, including pricing strategy, product development, retail distribution, advertising and promotional strategy.
Jeff graduated from Drake University with honors and dual majors in Marketing and Management. He lives in Charlotte with his wife, two children and pug. In his spare time, Jeff is an outdoor junkie and manages a blog reviewing wines under $15. He is also active in his community – from volunteering at the local Ronald McDonald House to coaching an undefeated t-ball team (where they don’t yet keep score).
SMX East Speaker:
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Bruce Clay - TBA
CloseFocus
Track
Solutions
Presented by:
Overview
TBA
SMX East Moderator:
President, Find Me Faster - SMX Programming Team
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
I have been working in PPC for over 10 years now, both with large agencies and since 2012 building my own PPC agency: Clean Digital. We're now a team of 10 PPC specialists across 2 offices in London and Edinburgh and work with brands like Morph Suits, Dobbies Garden Centres and BrewDog (with whom our work won 2 awards at the 2018 UK Search Awards).
I've spoken about PPC at conferences and in online webinars such as Hero Conf (5 times, US and UK: and have been voted in the top speakers who are invited back to speak without pitching for 2 years in a row now), PPC Masters Berlin & various SEM Rush Webinars.
A lot of marketing agencies are spurred on to create the biggest agency they can in terms of headcount, billings, EBITDA to eventually achieve an exit. But there is also a very viable alternative agency model where you can have sustainable revenue (if your services are priced right) which creates a business culture where employees are compensated fairly and builds long term mutually beneficial relationships with clients.
SMX East Speaker:
Jeff Campbell has been with Resolution Media since its foundation in 2003, immersing himself in nearly all aspects of the company’s operations. Currently, he oversees client service and operations for the Chicago and Charlotte offices. Jeff has a passion for online marketing and SEO solutions and is focused on strategy development, media integration, measuring online to offline sales impact and web analytics.
Prior to Resolution, Jeff was with Mosaic Data Solutions, a direct marketing agency in Evanston, IL. He co-founded their Paid Search offering and managed several Fortune 500 campaigns.
Jeff gained traditional marketing experience with Sprint PCS Business Development where he worked to launch new products and was involved in marketing planning, including pricing strategy, product development, retail distribution, advertising and promotional strategy.
Jeff graduated from Drake University with honors and dual majors in Marketing and Management. He lives in Charlotte with his wife, two children and pug. In his spare time, Jeff is an outdoor junkie and manages a blog reviewing wines under $15. He is also active in his community – from volunteering at the local Ronald McDonald House to coaching an undefeated t-ball team (where they don’t yet keep score).
SMX East Speaker:
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SEO Site Clinic
CloseFocus
Track
Clinic
Overview
SEO is a complex and evolving combination of art and science. Even the most knowledgeable SEOs are stumped sometimes.
In this interactive session, you'll have the opportunity to volunteer your site and ask the hard questions of our SEO rockstars. In real time, they will identify the root causes of your challenges and offer specific, actionable advice to repair or enhance your performance.
Moderator
SMX East Moderator:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX East Co-Moderator:
,
SMX East Speaker:
Clean Digital, Founder and Head of Strategy
@rodppcI have been working in PPC for over 10 years now, both with large agencies and since 2012 building my own PPC agency: Clean Digital. We're now a team of 10 PPC specialists across 2 offices in London and Edinburgh and work with brands like Morph Suits, Dobbies Garden Centres and BrewDog (with whom our work won 2 awards at the 2018 UK Search Awards).
I've spoken about PPC at conferences and in online webinars such as Hero Conf (5 times, US and UK: and have been voted in the top speakers who are invited back to speak without pitching for 2 years in a row now), PPC Masters Berlin & various SEM Rush Webinars.
A lot of marketing agencies are spurred on to create the biggest agency they can in terms of headcount, billings, EBITDA to eventually achieve an exit. But there is also a very viable alternative agency model where you can have sustainable revenue (if your services are priced right) which creates a business culture where employees are compensated fairly and builds long term mutually beneficial relationships with clients.
SMX East Speaker:
Resolution Media, Managing Director
@CJeffCampbellJeff Campbell has been with Resolution Media since its foundation in 2003, immersing himself in nearly all aspects of the company’s operations. Currently, he oversees client service and operations for the Chicago and Charlotte offices. Jeff has a passion for online marketing and SEO solutions and is focused on strategy development, media integration, measuring online to offline sales impact and web analytics.
Prior to Resolution, Jeff was with Mosaic Data Solutions, a direct marketing agency in Evanston, IL. He co-founded their Paid Search offering and managed several Fortune 500 campaigns.
Jeff gained traditional marketing experience with Sprint PCS Business Development where he worked to launch new products and was involved in marketing planning, including pricing strategy, product development, retail distribution, advertising and promotional strategy.
Jeff graduated from Drake University with honors and dual majors in Marketing and Management. He lives in Charlotte with his wife, two children and pug. In his spare time, Jeff is an outdoor junkie and manages a blog reviewing wines under $15. He is also active in his community – from volunteering at the local Ronald McDonald House to coaching an undefeated t-ball team (where they don’t yet keep score).
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
12:20 PM-1:30 PM
Lunch and Expo Hall Time
Behind The Scenes With Google Search Console and Bing Webmaster Tools
CloseFocus
Track
SEO
Overview
Two of the most powerful tools for SEOs are the Google Search Console and Bing Webmaster Tools… are you leveraging them to the fullest extent possible?
In this session, you'll get a comprehensive look at what these free and versatile tools do and how to use them most effectively to accomplish daily and weekly SEO tasks.
Speakers
Daniel Waisberg
Google, Search Advocate , @danielwaisberg
Sandhya Guntreddy
Microsoft, Principal Program Manager , @guntreddy_05Moderator
SMX East Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX East Co-Moderator:
,
SMX East Speaker:
Daniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX East Speaker:
Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
How To Properly Set Up Testing For Accounts Of All Sizes
CloseFocus
Track
SEM
Overview
From keywords to ads to landing pages, testing is essential to managing and growing PPC accounts. However, not all testing is equal: Enterprise, e-commerce, B2B, small accounts and other types of campaigns all have varying amounts of data and items that can be tested.
In this session, you'll learn how to properly set up and manage tests for a variety of account sizes and types, learn tips and techniques for better testing and much more.
SMX East Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Co-Moderator:
,
SMX East Speaker:
Ben Vigneron
Blackbird PPC, VP of Analytics
Ben is VP of Analytics at Blackbird PPC after successfully managing Adobe's Product Analytics group in the Adobe Advertising Cloud. Ben is a seasoned digital marketing strategist with experience in Europe and the US, and was listed as one of the best eCommerce PPC Experts by PPC Hero in 2014. Ben has spoken multiple times at SMX and Adobe Summit on the topics of bidding, and artificial intelligence in advertising. He provides data-driven and actionable insights on strategies to optimize search, social, and display initiatives.
SMX East Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Paid Social Tactics That Drive Conversions
CloseFocus
Track
Search Marketing
Overview
Facebook, Instagram and other social channels have proven to be effective complements to traditional search marketing. At the same time, paid social as we know it has undergone significant changes in the past year, tackling everything from targeting to formats to management interfaces.
In this session, our experts will share strategies and tactics that will help you lead customers from awareness to purchase to advocacy - all with carefully-crafted social campaigns. They'll also reveal what they test, optimize and measure for continued success and higher ROAS.
SMX East Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX East Co-Moderator:
,
SMX East Speaker:
Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
SMX East Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Managing Clients, Managing Yourself
CloseFocus
Track
Agency
Overview
It doesn't matter how big or small your agency is: Establishing operating processes can improve employee and client retention.
In this session, agency experts will share their secrets to making the agency workday work for you, your employees and your clients. You'll get first-hand insights into effective time-management, policies, and tools, as well as key learnings about balancing campaign management, reporting, and communication to keep you and your clients happy.
Speakers
Katy Lucey
Tinuiti, Director, Paid Social , @katylucey
Duane Brown
Take Some Risk Inc., Founder & Head of Strategy , @duanebrownModerator
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
Katy Lucey is one of the founding members of the Tinuiti paid social team. With a focus on paid strategy and execution, she has worked with clients across a wide variety of verticals, including B2B, CPG, hospitality and entertainment, but specialized in retail and ecommerce. She loves to use data to inform new opportunities and helping clients find ways to make social drive real business results. Her current focus is on growing a team of account managers to become leaders in the media space by empowering them with the tactics they need to manage their clients and manage their time to better succeed.
SMX East Speaker:
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Microsoft Advertising
CloseFocus
Track
Classroom
Presented by:
Overview
TBA
SMX East Moderator:
President, Find Me Faster - SMX Programming Team
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
Katy Lucey is one of the founding members of the Tinuiti paid social team. With a focus on paid strategy and execution, she has worked with clients across a wide variety of verticals, including B2B, CPG, hospitality and entertainment, but specialized in retail and ecommerce. She loves to use data to inform new opportunities and helping clients find ways to make social drive real business results. Her current focus is on growing a team of account managers to become leaders in the media space by empowering them with the tactics they need to manage their clients and manage their time to better succeed.
SMX East Speaker:
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
The Best Of Both Worlds: Reactive & Proactive SEO
CloseFocus
Track
Insights
Overview
Reactive SEO strategies look backwards, relying on tools to tell us what happened after the fact. Proactive strategies cut out the middleman and look for ways to observe, orient, decide and act before effects are reported by search engine tools. In this session, Jason will discuss the insights to be gained from reactive tools like Google Search Console before later pivoting to more advanced SEO testing. He'll also discuss methods that provide developers and SEOs with the ability to see in real time, proactively addressing issues before they even register with other common tools. You'll leave this session with examples of tests and techniques that will amp up the performance of your own sites.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Jason White
PMG, SEO Director
Recognized as one of the top minds in SEO, Jason White leads PMG’s team in crafting strategy for and developing against modern SEO objectives. With over a decade of digital experience focused on mastering the art and science of SEO, Jason brings deep knowledge of best practices, and is uniquely able to help brands navigate challenges since he’s been on both the agency and client sides of the business.
Prior to joining PMG, Jason was the Director of SEO at Hertz, where he led customized strategy for the company’s namesake brand as well as its Dollar and Thrifty car rental brands. While at Hertz, he drove over $130M in organic search growth, turning around a decade’s worth of brand degradation. Before that, Jason was VP of SEO & Social Media Marketing at Dragon360, a NY-based firm servicing clients such as MassMutual, Pantone and Pinkerton.
Jason’s SEO thought leadership has been featured in key industry publications both as bylines and via interviews, and he speaks regularly at some of the biggest digital conferences, including SMX, Search Insider Summit and ClickZ. He has also lectured at New York University, and given talks at the American Marketers Association and other events. Jason’s forward-thinking SEO philosophies have also earned his teams numerous awards for content marketing, including accolades from Traveler’s Weekly, the Shorty Awards, and the Content Marketing Association.
Jason attended the University of Massachusetts. He is an avid cycler and has competed in races across 32 states.
SMX East Speaker:
Take Some Risk Inc., Founder & Head of Strategy
@duanebrownDuane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
The SEO Implications Of Google's New Nofollow Rules
CloseFocus
Track
Insights
Overview
Until Google changed the rules this past September, any link with the rel="nofollow" attribute added to it was ignored. Now, "nofollow" is seen as a "hint" rather than as a directive for ranking purposes. Furthermore, Google has added two additional link attributes to allow you to provide a bit more context about the content you're linking to. In this session, Jamie will tell you everything you need to know about the new attributes and how to use them effectively.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Jamie Alberico isn’t a robot, but she speaks bot. As a technical SEO, she studies how search engines crawl, render, and index the web. She loves to tame wild JavaScript frameworks like Angular and React. When not working, Jamie likes horror movies, graphic novels, and Dungeons & Dragons.
SMX East Speaker:
Take Some Risk Inc., Founder & Head of Strategy
@duanebrownDuane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Want to Win at Amazon? Don't Forget Organic
CloseFocus
Track
Insights
Overview
Amazon's not a sleeping giant anymore; it's the beast that's taking over the eCommerce world. Advertisers have flocked to the platform as its capabilities have expanded, driving up costs and levels of competition that are straining budgets in the search for new users. And marketers who aren't optimizing pages organically to supplement advertising campaigns risk falling far behind. That said, the optimization tactics that work for search engines like Google and Yahoo cannot be applied to Amazon, particularly in the age of Alexa and voice search. In this session, learn how to audit an Amazon feed and optimize product and brand listings specifically for Amazon.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
A rare breed among her San Diego peers, Brittany is a native San Diegan who admittedly cannot drive in the rain and is freezing if temperatures drop below 60. She joined 3Q in January 2017 after previously working in house at Netgear and other reputable San Diego agencies, working with clients including Levi’s, Oakley, and HP.
Outside of work, Brittany enjoys being active: running, triathlons, hiking, and surfing (even managing to stand up on more than one occasion). She also enjoys reading a great book, Netflixing her weekends away, and all things sports. Unfortunately for her, she is a Padres, Chargers, Lakers, and UCLA Bruins fan. Brittany currently resides in Encinitas with her partner, two needy dogs, and cat who thinks he’s a dog.
SMX East Speaker:
Take Some Risk Inc., Founder & Head of Strategy
@duanebrownDuane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Search is the New Shelf: Under The Hood With Amazon & Walmart Advertising
CloseFocus
Track
Insights
Overview
Amazon's advertising business continues to grow at a rapid pace, challenging Google and Facebook. Driving that growth is the continued improvement in API availability and feature updates, although it's still way behind, and there's still a significant gap in tools. Brands and Holding Agencies are waking up and deeming this publisher an important place to win. Nipping at Amazon's heels is Walmart, who is taking a page out of the Amazon playbook and launching their own self-service platform. In this session, learn about the latest advertising options with these two platforms and how to win in this new world.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Melissa Burdick
Pacvue, President & Co-Founder
SMX East Speaker:
Take Some Risk Inc., Founder & Head of Strategy
@duanebrownDuane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
TrustPilot - TBA
CloseFocus
Track
Solutions
Presented by:
Overview
TBA
SMX East Moderator:
Partner & VP Event Programming, Third Door Media, Inc.
@CJShermanChris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Melissa Burdick
Pacvue, President & Co-Founder
SMX East Speaker:
Take Some Risk Inc., Founder & Head of Strategy
@duanebrownDuane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
2:10 PM - 2:20 PM
Break
Google and Bing Talk Spam and Penalties
CloseFocus
Track
SEO
Overview
Want a behind-the-scenes look at how Google and Bing determine what's good and what's bad? Join Fili, former Google Search Quality team member, and Frédéric, who leads the anti-spam team at Bing, for a candid conversation on how both engines are fighting spam and handling manual penalties.
They'll discuss:
- Webmaster guidelines: the things both Bing and Google think are bad and the subtle differences between the two search engines
- Penalties: the philosophies behind them, how they are applied by each engine and how to get reconsidered
- What's new: the latest blackhat SEO they're seeing and why it's still prudent to avoid the dark side
Speakers
Frédéric Dubut
Microsoft, Senior Program Manager , @CoperniX
Fili Wiese
SearchBrothers, SEO Expert - Search Engine Land Contributor , @filiwieseModerator
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Frederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX East Speaker:
Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Awesome Tests, Profitable Results
CloseFocus
Track
SEM
Overview
Saddle up for a soup-to-nuts exploration of SEM testing, covering keywords, bids, offers, ads, offers, landing pages and more. Expert panelists will share their real-world testing examples and give you a behind-the-scenes look at the entire process, including how to…
- Decide what to test
- Set up your test
- Successfully execute your test
- Evaluate results
Join our experts for a peek over their shoulders and the chance to pick up new ideas for improving your testing methods.
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
SMX East Speaker:
SearchBrothers, SEO Expert - Search Engine Land Contributor
@filiwieseFili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
B2B SEM: Meeting Specific Challenges With Really Smart Tactics
CloseFocus
Track
Search Marketing
Overview
B2B advertisers face unique challenges, including:
- Finding enough search volume on niche or technical keywords
- Avoiding high volume/low relevance consumer-oriented keywords
- Measuring success when sales cycles are long and purchases happen mostly offline
In this session, our panel of seasoned B2B marketers will share their hard-learned strategies and tactics for overcoming these challenges and more while creating profitable B2B ad campaigns.
SMX East Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX East Co-Moderator:
,
SMX East Speaker:
Aaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX East Speaker:
SearchBrothers, SEO Expert - Search Engine Land Contributor
@filiwieseFili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Handling Client Transitions
CloseFocus
Track
Agency
Overview
It's a fact of business life: Clients come and clients go. Sometimes, losing a client can feel like the end of the world, and, with others, it's sweet relief. Either way, client transitions are an opportunity for you to maintain relationships and avoid burning bridges.
In this session, you'll learn best practices for transitioning accounts -- from audits, to restructures to managing client expectations. Our experts will also discuss effective ways of handling clients that are opting to build their own in-house team or are moving to another agency, and ways that help you keep a foot in the door.
Speakers
Amy McClain
Beeby, Clark+Meyler, Group Director, Performance Media , @amymcclain8 Julie Friedman Bacchini
Neptune Moon , President , @NeptuneMoonModerator
SMX East Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX East Co-Moderator:
,
SMX East Speaker:
Amy is a Group Director at BCM, leading the Paid Search team with innovative strategies for clients across verticals like B2B, Travel, CPG and Real Estate. With 10+ years of Paid Search and digital marketing experience, Amy is also a regular panelist at the MediaPost Search Insider Summit, speaking about audiences, voice search and negative keywords strategies over the years.
Amy has been through many client transitions in her 10+ year career. In 2018, she led the client transition off-boarding for BCM for a client who was one of the largest hotel suppliers. Also, in April of 2019, BCM onboarded another large hotel supplier client; Amy led forefront of that transition from restructures, managing client expectations and setting up new tests. Leading the Paid Search team at BCM, Amy has extensive experience in client transitions from both sides and across many verticals – B2B, travel and real estate.
Prior to joining BCM in 2011, Amy worked at Publicis Modem and Wahlstrom Group. Amy resides in Florida, and holds a B.A. degree in Public Relations & Advertising from Chapman University in Orange, CA. She works remotely for Beeby, Clark+Meyler, residing in Windermere, FL.
SMX East Speaker:
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Microsoft Advertising
CloseFocus
Track
Classroom
Presented by:
Overview
TBA
SMX East Moderator:
Editor-in-Chief, Search Engine Land
@ginnymarvinGinny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX East Co-Moderator:
,
SMX East Speaker:
Amy is a Group Director at BCM, leading the Paid Search team with innovative strategies for clients across verticals like B2B, Travel, CPG and Real Estate. With 10+ years of Paid Search and digital marketing experience, Amy is also a regular panelist at the MediaPost Search Insider Summit, speaking about audiences, voice search and negative keywords strategies over the years.
Amy has been through many client transitions in her 10+ year career. In 2018, she led the client transition off-boarding for BCM for a client who was one of the largest hotel suppliers. Also, in April of 2019, BCM onboarded another large hotel supplier client; Amy led forefront of that transition from restructures, managing client expectations and setting up new tests. Leading the Paid Search team at BCM, Amy has extensive experience in client transitions from both sides and across many verticals – B2B, travel and real estate.
Prior to joining BCM in 2011, Amy worked at Publicis Modem and Wahlstrom Group. Amy resides in Florida, and holds a B.A. degree in Public Relations & Advertising from Chapman University in Orange, CA. She works remotely for Beeby, Clark+Meyler, residing in Windermere, FL.
SMX East Speaker:
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Google Analytics Clinic
CloseFocus
Track
Clinic
Overview
SEO is a complex and evolving combination of art and science. Even the most knowledgeable SEOs are stumped sometimes.
In this interactive session, you'll have the opportunity to volunteer your site and ask the hard questions of our SEO rockstars. In real time, they will identify the root causes of your challenges and offer specific, actionable advice to repair or enhance your performance.
Speakers
Annie Cushing
Annielytics.com, SEO and Analytics Consultant - Search Engine Land Contributor , @AnnieCushing
Simon Poulton
Wpromote, Vice President, Digital Intelligence - Search Engine Land Contributor , @spoultonModerator
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Annie Cushing
Annielytics.com, SEO and Analytics Consultant - Search Engine Land Contributor
@AnnieCushingAnnie Cushing is an SEO and analytics consultant. Her areas of expertise are analytics, technical SEO, and everything to do with data - collection, analysis, and beautification. She's on a mission to rid the world of ugly data, one spreadsheet at a time.
If you just can't enough data visualization tips, you can check out her blog, Annielytics.com. You can also follow her on Twitter at @AnnieCushing or connect with her on LinkedIn.
SMX East Speaker:
Simon Poulton
Wpromote, Vice President, Digital Intelligence - Search Engine Land Contributor
@spoultonSimon fell in love with the internet at an early age. As a child growing up in New Zealand, he found the idea that he could connect with anyone, anywhere in the world very intriguing. He developed his first website when he was 12 and never looked back. In addition to a love for the digital world, he studied Psychology at UCLA where he fell in love with the world of statistics. Combining his two passions, he is currently the Director of Digital Intelligence at Wpromote, the largest independent Digital Marketing agency in the USA.
Prior to joining Wpromote, Simon lead the Digital Marketing at Laserfiche, and, in 2014, was named by IBM & the Economist as one of the global top 25 social business leaders (Link: http://live.wavecast.co/socialbusinessleaders/2014/07/19/simon-poulton/ ). As an early adopter in the world of Paid Social, this inspired him to find new measurement solutions to better understand the impact of Digital Advertising on B2B sales cycles.
In addition to leading the Digital Intelligence team at Wpromote, he also serves as a Strategic Director and has worked closely with national brands like Charming Charlie, Providence Healthcare, Proactiv & Forever 21. In this role he leads internal teams with channel-specific experts to both design & executive Digital Marketing initiatives across all digital channels.
In addition to sharing his thoughts via text mediums, Simon has presented on numerous topics at SMX East 2017, SMX West 2018, Google (Los Angeles) & the annual Laserfiche conference. Not one to shy away from the stage, while in college Simon performed as UCLA mascot Joe Bruin regularly to over 80,000 fans at the Rose Bowl in Pasadena, CA.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Success Stories in Local Search: How to Boost Online to Offline Traffic
CloseFocus
Track
Solutions
Presented by:
Overview
If you want to learn tried & true techniques in local search that have worked for 2 major brands WW (formerly known as Weight Watchers) and Pret-A-Manger, this session is not to be missed.
During this presentation, you will learn how to drive more online-to-offline traffic to your locations through listing & reputation management, and learn how to turn the store locator on your website into a marketing tool that drives foot traffic and online orders.
The session will wrap up with new features, functionalities & updates on the top directories that you can take advantage of today to boost your presence on local.
Speakers
Edwin Nissanoff
VP of Enterprise Sales, SweetIQ Brendon Rowe
Senior Manager of SEO, Weight Watchers Stephanie Perez
Senior Digital Marketing Manager, Pret Camille Studer
Digital Marneting Manager, PretSMX East Moderator:
Partner & VP Event Programming, Third Door Media, Inc.
@CJShermanChris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Annie Cushing
Annielytics.com, SEO and Analytics Consultant - Search Engine Land Contributor
@AnnieCushingAnnie Cushing is an SEO and analytics consultant. Her areas of expertise are analytics, technical SEO, and everything to do with data - collection, analysis, and beautification. She's on a mission to rid the world of ugly data, one spreadsheet at a time.
If you just can't enough data visualization tips, you can check out her blog, Annielytics.com. You can also follow her on Twitter at @AnnieCushing or connect with her on LinkedIn.
SMX East Speaker:
Simon Poulton
Wpromote, Vice President, Digital Intelligence - Search Engine Land Contributor
@spoultonSimon fell in love with the internet at an early age. As a child growing up in New Zealand, he found the idea that he could connect with anyone, anywhere in the world very intriguing. He developed his first website when he was 12 and never looked back. In addition to a love for the digital world, he studied Psychology at UCLA where he fell in love with the world of statistics. Combining his two passions, he is currently the Director of Digital Intelligence at Wpromote, the largest independent Digital Marketing agency in the USA.
Prior to joining Wpromote, Simon lead the Digital Marketing at Laserfiche, and, in 2014, was named by IBM & the Economist as one of the global top 25 social business leaders (Link: http://live.wavecast.co/socialbusinessleaders/2014/07/19/simon-poulton/ ). As an early adopter in the world of Paid Social, this inspired him to find new measurement solutions to better understand the impact of Digital Advertising on B2B sales cycles.
In addition to leading the Digital Intelligence team at Wpromote, he also serves as a Strategic Director and has worked closely with national brands like Charming Charlie, Providence Healthcare, Proactiv & Forever 21. In this role he leads internal teams with channel-specific experts to both design & executive Digital Marketing initiatives across all digital channels.
In addition to sharing his thoughts via text mediums, Simon has presented on numerous topics at SMX East 2017, SMX West 2018, Google (Los Angeles) & the annual Laserfiche conference. Not one to shy away from the stage, while in college Simon performed as UCLA mascot Joe Bruin regularly to over 80,000 fans at the Rose Bowl in Pasadena, CA.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
3:00 PM-3:30 PM
Networking and Expo Hall Time
Advanced Tactics For A Mobile-First Indexing World
CloseFocus
Track
SEO
Overview
Google is now using a mobile-first index that looks at your site's pages through the lens of a mobile device. That means performance in search is now directly tied to how well optimized your mobile website is.
In this session, you'll learn advanced techniques to perform an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site. You'll also discover tactics and techniques for maximizing the effectiveness of your site's AMP (accelerated mobile pages) content.
Speakers
Eric Enge
Perficient Digital, General Manager - Search Engine Land Contributor , @stonetemple
Aleyda Solis
Orainti, International SEO Consultant , @aleydaModerator
SMX East Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX East Co-Moderator:
,
SMX East Speaker:
Eric was named 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences every year, including this year's Pubcon Las Vegas in a joint keynote with Gary Illyes, and at State of Search. Eric is lead co-author of The Art of SEO (http://shop.oreilly.com/product/0636920032908.do), and also writes columns in sites such as Search Engine Land, and Moz.
Eric is a General Manager at Perficient Digital, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts, and Perficient Digital offers content marketing, SEO, PPC, conversion optimization, and more services. Perficient Digital's clients include some of the world's largest e-tail sites and brands.
SMX East Speaker:
Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").
Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.
From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Must-Have Reports For SEMs
CloseFocus
Track
SEM
Overview
How can you show off your work to your clients and your boss? Give them a great report showing your work. How can you tell a story with the data that shows why things are working as they are? Create a data-driven story around your report.
We all know good reports are essential in creating and tuning effective search marketing campaigns. In this session, our experts share their own favorite, lesser-known and specialized reports, show how they use them and explain how to create stories with the data to showcase your own efforts.
SMX East Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Co-Moderator:
,
SMX East Speaker:
Samantha is a Manager of Analytics & Insight at Bounteous, Inc., working with enterprise brands to develop smart, strategic behavior tracking to increase data intelligence for business performance. She has trained hundreds of professionals on web analytics and data visualization across the country and loves being a part of the vast digital marketing community. From technical implementation to visualization, she believes in the importance of data accessibility to provide quality over quantity.
SMX East Speaker:
Orainti, International SEO Consultant
@aleydaAleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").
Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.
From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
How To Structure Facebook Campaigns For Success
CloseFocus
Track
Search Marketing
Overview
Campaign structure can make or break your Facebook campaign performance. In this session, Zenia will show you how to think about campaign structure for optimal performance and why over-segmentation can kill your strategy. Get ready for specific examples and case studies where proper structures really paid off.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Zenia is a Chicago native who joined the 3Q Digital team in March of 2017. She has more than 6 years of experience managing paid media for clients in a wide range of verticals, with a client portfolio that includes Ulta Beauty, Northwestern Mutual and Miami Children’s Hospital.
SMX East Speaker:
Orainti, International SEO Consultant
@aleydaAleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").
Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.
From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Amp Up Your User Engagement Data with Google Tag Manager
CloseFocus
Track
Search Marketing
Overview
Want better insights about how people are interacting with your landing pages, beyond what Google Analytics shows by default? Tired of waiting weeks for developers to deploy tracking changes? Solve these concerns by learning to utilize Google Tag Manager to its fullest extent! In this session, you'll learn how to use built-in Google Tag Manager features to track user engagement for key actions, such as scroll activity, video views, and PDF downloads. You'll also learn how to select the right triggers and configure tags to send data back to Google Analytics.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Tim Jensen is a Campaign Manager at Clix Marketing. With close to a decade of experience in the digital marketing industry, Tim has worked with both B2B and B2C accounts in a wide variety of industries. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC.
Tim frequently contributes to the industry through writing articles for sites such as Search Engine Journal, Search Engine Land, Smashing Magazine, and the Clix Marketing blog, as well as joining webinars and podcasts. He also actively participates in the #ppcchat Twitter community and occasionally hosts the weekly chat.
SMX East Speaker:
Orainti, International SEO Consultant
@aleydaAleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").
Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.
From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
How To Tell Your Brand's Story Through Video Ad Sequencing
CloseFocus
Track
Search Marketing
Overview
YouTube video ads have gained traction over the past few years, becoming an integral part of strategy for many brands. But how many brands are using video effectively? This session will show you everything you need to know about video ad sequencing within Google Ads, including:
- What is video sequencing?
- When should I use video sequencing?
- How do I use video sequencing?
Speakers
Brooke Osmundson
NordicClick Interactive, Associate Director of Paid Search , @BrookeOsmundsonModerator
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Brooke serves as the Associate Director of Paid Search at NordicClick Interactive with over 6 years’ experience. She helps her clients grow their digital strategies using tactics from paid search, social media and programmatic marketing. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Brooke has been featured in the Search Engine Journal, contributing to the "28 Experts On The Top 2019 PPC Trends", has spoken at SMX West, contributed to NordicClick's 2018 US Search Award for "Best Use of Video in a Search Campaign” and most recently had her client strategy shortlisted for two 2019 US Search Awards. When not working, you can find her enjoying a round of (novice) golf, catching up on the latest episodes of Law & Order SVU, or Instagramming her corgi and cat (who have more followers than her)."