Obsessed With SEO & SEM
SMX East 2019 Agenda
SMX East will return to NYC November 11-12, 2020! Check out the 2019 agenda below:
- All Days
- Tuesday
- Wednesday
- Thursday
- SEO
- SEM
- Agency
- Multi-location
- At A Glance
- Workshops
Filter Agenda 
Full Conference Agenda - Tuesday, November 12th
Advanced SEO Training with Bruce Clay
CloseTrack
Workshops
Presented by Bruce Clay
Overview
Spend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines. Learn More.
Advanced Google Ads Training Workshop
CloseTrack
Workshops
Presented by Brad Geddes
Overview
Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies’ interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing. Learn More.
Hardcore Technical SEO Tactics & Techniques
CloseTrack
Workshops
Presented by Eric Enge
Overview
Do you deal with big SEO problems? Do you work in a large enterprise, or have a site with millions (or billions) of web pages? If so, the basic SEO training material is not what you’re looking for. You’re looking for the master class, the one that is loaded with advanced content. Topics include how to analyze and solve a variety of thorny technical SEO challenges, how to create and implement progressive web apps, PWAMPs, how to understand the impact of machine learning and AI on search. Learn More.
In-House SEO Exchange
CloseTrack
Workshops
Presented by Jessica Bowman
Overview
Join Jessica Bowman for a full-day of "open the kimono" knowledge sharing in the only event designed by in-house SEOs for in-house SEOs. Because attendees are all in-house SEOs, the walls come down and you get to talk to the people actually doing SEO at the big brands, build relationships, and share solutions that you would normally only hear behind closed doors. There is no other workshop with this level of sharing! Learn More.
Content Marketing for SEO
CloseTrack
Workshops
Presented by Michael Brenner
Overview
Struggling to get your marketing team on board with why and how to do content marketing for SEO — in such a way that helps achieve organic growth? This workshop is for you. Speaker, author, and leading expert Michael Brenner will discuss the SEO context and business case for content marketing. He'll walk you through a roadmap that any SEO expert can use to get their marketing teams on board to deliver the organic reach, engagement, and conversions clients demand. Learn More.
Video for Search Marketers
CloseTrack
Workshops
Presented by Michael Hoffman
Overview
Video is dominating the content landscape, but because traditional video production is expensive, complicated, and slow, it’s often underutilized by many search marketers. Join marketing and video expert Michael Hoffman for a full-day workshop exploring the best practices and secret hacks for making video a powerful driver of both organic and paid search programs. You will also learn how to leverage new and lower-cost ways to produce video that you can use to quickly scale your video marketing campaigns. Learn More.
Search Marketing Boot Camp
CloseTrack
Workshops
Overview
Search marketing can be overwhelming when you are just starting out. That's why we created the Search Marketing Boot Camp — a one–day pre-conference experience set of sessions that will prepare you to implement traffic- and revenue-boosting search marketing techniques immediately. Learn More.
Full Conference Agenda - Wednesday, November 13th
7:00 AM-9:00 AM
Breakfast and Registration
9:00 AM-9:20 AM
Welcome! Welcome! Welcome!
Get started with a bang! Meet the Search Engine Land editors, SMX programming team and your fellow SMXers for a high energy celebration of search marketing (and search marketers!). You'll learn how to get the most out of the conference experience!
Keynote - Google: From Everyone's Search Engine to Everyone's Competitor
CloseFocus
Track
General
Overview
In years past, Google has been the largest driver of traffic to almost every web-based business in existence. Today, that's still true, but a strange new trend is rearing its head - Google's becoming your primary competitor. From travel to sports, reference to news, and answers on every topic, the search giant is working harder than ever to keep searchers on Google rather than sending them to your sites. In this presentation, Rand will show, via clickstream data from 10s of millions of devices, how the landscape of the web is shifting, and how to compete against Google in a game they control.
Rand's keynote will tackle important topics, like:
- Where search opportunity broadly sits for paid and organic
- How to benefit from zero-click searches and Google's bias to instant answers
- Where and how influence and traffic can be garnered from other sources, including social networks, podcasts, video, apps, and the still-powerful long tail of the web
- Whether, how, and how much voice search (and voice answers) are cannibalizing opportunity
- What other trends are on the rise in search and search marketing
- Tactics for on-SERP SEO and branded search creation
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Rand Fishkin is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.
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10:00 AM-10:15 AM
Break
Breaking Down The Periodic Table of SEO Factors: 2019 Edition
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Track
SEO
Overview
Join us for an expert-led examination of the newly updated 2019 Periodic Table of SEO Factors! This is an in-depth look at the search ranking factors that influence your results. What’s on the rise? What’s on the decline? And what still works?
You'll leave this session knowing the elements that deliver maximum SEO success -- it's a must-attend for serious SEOs.
Speakers
Barry Schwartz
RustyBrick, Contributing Editor, Search Engine Land and Owner , @rustybrick Jessica Bowman
Owner, SEO In-house, Editor at Large, Search Engine Land , @jessicabowmanModerator
SMX East Moderator:
Detlef Johnson is Editor at Large for Third Door Media. He writes a column for Search Engine Land entitled "Technical SEO for Developers." Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef has a strong understanding of Technical SEO and a passion for Web programming. As a noted technology moderator at our SMX conference series, Detlef will continue to promote SEO excellence combined with marketing-programmer features and webmaster tips.
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Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX East Speaker:
Jessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
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SEM Keynote With Microsoft: Smarter Customer Journeys: The ABCs of CX (Customer Experience)
CloseFocus
Track
SEM
Overview
For years, search marketers have been obsessed with the marketing funnel - reaching the right person, with the right message, at the right time, with the acquisition as the end goal. However, to succeed in the future, highly successful marketers will abandon the funnel for a flywheel approach where customer experience is at the heart of everything a marketer does.
The future of marketing is understanding the Customer Experience Quotient (CXQ) that is leveraging all of the data and insights into the customer journey and then applying artificial intelligence and machine learning to optimize the customer experience and improve marketing performance. Join Microsoft Advertising for a discussion on the ABCs of CXQ and learn how to reduce the growing gap between the 20% of businesses that have managed to achieve a high customer experience quotient.
SMX East Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
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Christi is the Head of Evangelism for Bing at Microsoft and is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2018, 2017 and 2016 and 2015. She's spoken all over the globe on voice search, organic search and paid search.
SMX East Speaker:
Owner, SEO In-house, Editor at Large, Search Engine Land
@jessicabowmanJessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
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Thriving in The New World Of Pagination
CloseFocus
Track
Search Marketing
Overview
SEO best practices related to pagination have recently gone through major changes. Specifically, Google has stopped supporting the rel=next/prev markup it launched back in 2011. In this session, Lily will show you how to structure your paginated content to meet search engine guidelines for maximizing crawlability and improving user experience.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Lily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
SMX East Speaker:
Owner, SEO In-house, Editor at Large, Search Engine Land
@jessicabowmanJessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
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Get Off The Content Treadmill: HubSpot's Playbook For Driving More Traffic From Existing Content
CloseFocus
Track
Search Marketing
Overview
How frequently does your team audit and optimize existing content? If the answer is "not often" (or "never!"), you're sitting on a potential organic traffic goldmine. In this quick session, HubSpot Senior SEO Strategist Aja Frost will walk you through the five essential types of optimization and how to identify the best posts for each.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Aja Frost
HubSpot, Senior SEO Strategist
Aja Frost is a Senior SEO Strategist at HubSpot by day and a freelance consultant by night. She speaks at conferences across the world, including SearchLove, INBOUND, and TechSEO Boost. Aja loves reading and rollerblading (not at the same time).
SMX East Speaker:
Owner, SEO In-house, Editor at Large, Search Engine Land
@jessicabowmanJessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
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Tracking Growth With AMP Analytics
CloseFocus
Track
Search Marketing
Overview
As the AMP Project expands to more distribution platforms across every imaginable industry, it is more important than ever to track success. AMP Analytics captures user engagement data from your AMPed site by tracking any type of page content, including clicks on links and buttons, length of scroll and social media engagement. In this talk, you'll hear the pros and cons of using third-party analytics tools through AMP's analytics vendors or using your own in-house solution. From there, Garima will journey through unlocking advanced concepts, debunking misconceptions about the tool and will share stories from companies that have supported an AMP analytics integration. We'll end with what's ahead for the future of the analytics ecosystem.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Garima Mimani
Google, Mobile Solutions Consultant
Garima Mimani is a Mobile Solutions Consultant at Google where she works on improving the mobile web performance for clients. She consults with clients on technologies like AMP, PWA, etc. Prior to joining Google, Garima worked as a consultant with Capgemini. Garima is a graduate from the University of Georgia and resides in NY.
SMX East Speaker:
Owner, SEO In-house, Editor at Large, Search Engine Land
@jessicabowmanJessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
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Google Analytics Insights Is Your New Best Coworker
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Search Marketing
Overview
Perhaps the least-talked-about but most powerful new feature in Google Analytics in the past year is Insights, Google's experiment with implementing a conversational, artificial intelligence user interface in their analytics product. In this session you'll see examples of some of the most powerful questions you can ask GA Insights and what you'll learn from them that can revolutionize your SEO, content marketing, paid campaigns, and more.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Mark Traphagen is Vice President of Content Strategy for digital marketing agency Aimclear. He is a sought after speaker at national conferences and a featured writer for major online publications. Mark builds integrated marketing strategies that work across channels to maximize effectiveness.
SMX East Speaker:
Owner, SEO In-house, Editor at Large, Search Engine Land
@jessicabowmanJessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
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How Big is Your Marketing Blind Spot? High-Intent Users, You Might be Missing
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Solutions
Presented by:
Overview
While searching online to make a purchase - 90% of customers aren't committed to a particular brand. Customers in this day and age have more power than ever before - the power to choose. We want to pick the best product for us, and the brand is only one factor.
In this talk, Brock Kaye explains how marketers should leverage intent marketing to tap into the growing pool of users who have high purchase intent but low brand consideration.
In this talk you'll learn how to:
- Apply intent marketing to acquire untapped leads on a massive scale
- Create a sophisticated paid search strategy for non-branded keywords
- Give high-intent users the tools to do their personal due diligence and build consideration for your brand
Speakers
Brock Kaye
VP Sales, Natural IntelligenceSMX East Moderator:
Partner & VP Event Programming, Third Door Media, Inc.
@CJShermanChris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Mark Traphagen is Vice President of Content Strategy for digital marketing agency Aimclear. He is a sought after speaker at national conferences and a featured writer for major online publications. Mark builds integrated marketing strategies that work across channels to maximize effectiveness.
SMX East Speaker:
Owner, SEO In-house, Editor at Large, Search Engine Land
@jessicabowmanJessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
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Brock Kaye
VP Sales, Natural Intelligence
Brock has years of experience presenting to both large groups and small audiences - both in a business capacity and in public service.
From 2014-2016, Brock presented at about a dozen conferences about digital innovation and exponential thinking. In addition, Brock regularly participates in panels supporting the startup community in Israel.
In 2018, Brock led live video presentations to hundreds of leading businesses in scheduled company webinars. He presented on the same topic of this application at DMFS NY in Brooklyn and at ASE 2019 in NYC.
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11:00 AM-11:40 AM
Refreshment Break & Expo Hall Opens
Bruce Clay SEO for WordPress
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Track
SMX Theater
Presented by:
Overview
Join SEO veteran Bruce Clay as he introduces a WordPress plugin that presents unique data and features for WP authors at the time of content creation.
Speakers
Bruce Clay
Founder & President, Bruce Clay, Inc.SMX East Moderator:
Partner & VP Event Programming, Third Door Media, Inc.
@CJShermanChris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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SMX East Speaker:
Mark Traphagen is Vice President of Content Strategy for digital marketing agency Aimclear. He is a sought after speaker at national conferences and a featured writer for major online publications. Mark builds integrated marketing strategies that work across channels to maximize effectiveness.
SMX East Speaker:
Owner, SEO In-house, Editor at Large, Search Engine Land
@jessicabowmanJessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
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SMX East Plus Session Presenter:
Bruce Clay
Founder & President, Bruce Clay, Inc.
Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker, author and educator. Clay also produces the search marketing Web series, SEM Synergy, on YouTube.com/BruceClayInc starting 2012, and is author of “Search Engine Optimization All-in-One for Dummies” -- more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Lead Analytics Doesn't Have To Be So Hard
CloseFocus
Track
SMX Theater
Presented by:
Overview
Every marketer wants to deliver more leads and optimize the efficiency of those acquisitions. That's great, but why is it so hard to do simply and accurately? More importantly, what can be done about it? In this talk, CallRail Lead Product Manager, Jason Tatum, paints the picture for a new world where all of your leads and attribution data are in one integrated place for easy reporting and insights.
Speakers
Jason Tatum
Lead Product Manager, CallRailSMX East Moderator:
Partner & VP Event Programming, Third Door Media, Inc.
@CJShermanChris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
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SMX East Speaker:
Mark Traphagen is Vice President of Content Strategy for digital marketing agency Aimclear. He is a sought after speaker at national conferences and a featured writer for major online publications. Mark builds integrated marketing strategies that work across channels to maximize effectiveness.
SMX East Speaker:
Owner, SEO In-house, Editor at Large, Search Engine Land
@jessicabowmanJessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
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SMX East Plus Session Presenter:
Jason Tatum
Lead Product Manager, CallRail
Jason's career has maneuvered from non-profit to technology, with a speciality in delivering new products to the marketplace. Jason leads product teams at CallRail, a marketing analytics platform based in Atlanta, GA and cares deeply about doing good work and forming lasting relationships. Jason is an advocate for bicycle commuting and physical, real-life paper books while living with his lovely wife, Sarah, his new-born daughter, Hazel, and his affectionate yet needy dog, Patsy.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
How To Beat Amazon In Search (on a much smaller budget)
CloseFocus
Track
Solutions
Presented by:
Overview
You may have noticed that half of all product searches now start on Amazon - not Google. The reason? Amazon offers a better product search experience. This is a challenge for Retail websites... and soon all other industries alike. See a demonstration solving this problem from former Google Product Lead Andreas Dzumla – Co-Founder of Longtail UX, the search technology start-up that has just been awarded a US patent.
In this session you will learn:
- How to dramatically reduce the click-path to purchase on Google, for every single keyword
- How to take back control over your customer experience – in a world of Amazon, Google Express and increasing zero-click searches
- How to manage SEO like SEM, learning from Amazon, but on a much smaller budget
Your users don't care about the difference of SEO vs SEM; Google increasingly merges the user experience across the two – we'll show you a proven way how to use this to your advantage.
Speakers
Andreas Dzumla
CEO, Co-founder, Longtail UXSMX East Moderator:
Partner & VP Event Programming, Third Door Media, Inc.
@CJShermanChris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Mark Traphagen is Vice President of Content Strategy for digital marketing agency Aimclear. He is a sought after speaker at national conferences and a featured writer for major online publications. Mark builds integrated marketing strategies that work across channels to maximize effectiveness.
SMX East Speaker:
Owner, SEO In-house, Editor at Large, Search Engine Land
@jessicabowmanJessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
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SMX East Plus Session Presenter:
Andreas Dzumla
CEO, Co-founder, Longtail UX
Andreas is an ex-Googler and Dentsu Aegis Network executive who's seen search marketing from all sides. At Google, he was on the team that launched the very first version of AdWords Editor, Mobile Ads and Quality Score. His international experience spans Europe, US and APAC and his unique industry insight led to the creation of Longtail UX.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Learning From The Winners of Google Algorithm Updates
CloseFocus
Track
SEO
Overview
Google algorithm updates of 2018 and 2019 fundamentally changed the organic search landscape. Many SEOs, webmasters, and content creators are adapting to Google's new criteria for high-quality content. What does authoritative content look like today? What are the opportunities to improve?
In this session, you'll get real-world examples of what Google considers to be high- and low-quality content. You'll apply what you've learned to improve your own sites and content.
Speakers
Lily Ray
Path Interactive, Director, SEO , @lilyraynyc
Glenn Gabe
G-Squared Interactive, President , @glenngabeModerator
SMX East Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX East Co-Moderator:
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SMX East Speaker:
Lily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
SMX East Speaker:
Glenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.
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SMX East Plus Session Presenter:
Breaking Down the Periodic Tables of PPC
CloseFocus
Track
SEM
Overview
Join us for the unveiling of Search Engine Land's brand new (and first-ever) Periodic Tables of PPC - a comprehensive look at all the elements paid search advertisers must consider to run effective campaigns. Must-attend for SEMs!
SMX East Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX East Co-Moderator:
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SMX East Speaker:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX East Speaker:
G-Squared Interactive, President
@glenngabeGlenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
How To Estimate The SEO Impact Of Site Navigation Changes
CloseFocus
Track
Search Marketing
Overview
Enterprise companies require SEO teams to estimate potential revenue gains or losses for any changes to websites. Join Dana Tan, Sr. Manager, Global SEO for Under Armor, as she explains the simple and quick process that allows her to clearly estimate potential lift/drops that other teams and executives need to understand. She'll walk you through a step-by-step process and share the Excel template she uses to make it quick and easy for you to start making your own SEO impact estimates immediately.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
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SMX East Speaker:
Dana Tan
Under Armour, Sr. Manager, Global SEO
Dana has been working in SEO since 2003, when she purchased a membership website and left the classical music world to go full on digital geek. The first 8 years were spent working in-house for small eComm sites, all which migrated at some point. Moving with her family to San Diego in 2011, she spent 4 years working agency side with enterprise clients, including Samsung, Netapp, SendGrid and Coupons.com. In 2018 she accepted the role of Sr. Global SEO Manager at Under Armour in Baltimore, MD. When not untangling SEO puzzles, she loves cooking, adult beverages, trying new foods and container gardening (tomatillos!).
SMX East Speaker:
G-Squared Interactive, President
@glenngabeGlenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Paid Is A Dirty Word (And Other Lies They Tell You About Marketing)
CloseFocus
Track
Search Marketing
Overview
No other industry has seen the transformation that marketing has: People make careers out things now that didn't even exist 10 years ago. But somewhere along these lines, we've been lied to about what marketing is and isn't, and it's time we take a stand. In this session, we'll talk through the real, the raw, and the nitty gritty about what really makes marketing tick.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
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SMX East Speaker:
Erin Everhart is an experienced digital strategist, marketing planner and content developer. She's currently the Senior Manager, Media Strategy for The Home Depot where she oversees cross-channel marketing strategy for one of the three business lines. Previously, she worked agency-side running digital marketing and SEO for mid-sized business and Fortune 500 companies. She speaks regularly on digital strategy, content development and channel marketing at conferences nationwide.
SMX East Speaker:
G-Squared Interactive, President
@glenngabeGlenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SEO & Platform Migrations
CloseFocus
Track
Search Marketing
Overview
Migrating a website from one platform to another is a complex technical challenge. Beyond that, there are important SEO considerations that must be handled very carefully, and they vary from platform to platform. Join Ariel as she talks about working through migrations for large enterprise clients by creating and implementing a detailed migration protocol.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
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SMX East Speaker:
A UCLA graduate who loves detail and organization! Currently collaborating with Wpromote's SEO Team to implement search engine optimization best practices for clients.
Wpromote, a digital marketing agency, specializes paid and organic, email, social, and other components of search. A pioneer in the online marketing industry since the company’s inception in 2001, Wpromote is the leading independent online marketing firm in the country. We have worked with thousands of companies – from fast-growing startups to Fortune 500 firms – in every business vertical and over 60 countries.
When she’s not playing with HTML, she enjoys writing blogs. A crazy cat lady at heart, she’ll frequently be found curled up with a good book and a furry friend. You might also find Ariel running on the beach or scouring the internet for plane tickets and her next adventure.
SMX East Speaker:
G-Squared Interactive, President
@glenngabeGlenn Gabe is a digital marketing veteran with over 20 years of experience. During his career, Glenn has helped a wide range of companies develop digital marketing strategies that leverage SEO, SEM, Social Advertising, and Web Analytics. He has assisted companies across a range of industries, including Consumer Packaged Goods (CPG), Ecommerce, Entertainment, Pharmaceutical, Military, Real Estate, Education, and Publishing. Glenn is an avid blogger and covers the latest in digital marketing strategy on his blog titled The Internet Marketing Driver. In addition, Glenn is a columnist at Search Engine Land where he writes about advanced SEO and SEM topics.
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SMX East Plus Session Presenter:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Profitable Pricing Strategies For Agencies
CloseFocus
Track
Agency
Overview
Monthly retainers, project-based contracts, percentage of spend: these are a few of the pricing options you've likely weighed. But which is right for you?
In this roundtable, agency representatives will discuss the pros and cons of these options, how they approach pricing to remain profitable and lessons learned along the way. Get your pricing questions and concerns answered by the pros!
Speakers
Rod Richmond
Clean Digital, Founder and Head of Strategy , @rodppc
Duane Brown
Take Some Risk Inc., Founder & Head of Strategy , @duanebrown
Julie Friedman Bacchini
Neptune Moon, President, , @NeptuneMoonModerator
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
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SMX East Speaker:
I have been working in PPC for over 10 years now, both with large agencies and since 2012 building my own PPC agency: Clean Digital. We're now a team of 10 PPC specialists across 2 offices in London and Edinburgh and work with brands like Morph Suits, Dobbies Garden Centres and BrewDog (with whom our work won 2 awards at the 2018 UK Search Awards).
I've spoken about PPC at conferences and in online webinars such as Hero Conf (5 times, US and UK: and have been voted in the top speakers who are invited back to speak without pitching for 2 years in a row now), PPC Masters Berlin & various SEM Rush Webinars.
A lot of marketing agencies are spurred on to create the biggest agency they can in terms of headcount, billings, EBITDA to eventually achieve an exit. But there is also a very viable alternative agency model where you can have sustainable revenue (if your services are priced right) which creates a business culture where employees are compensated fairly and builds long term mutually beneficial relationships with clients.
SMX East Speaker:
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
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SMX East Plus Session Presenter:
The Value of Being a Partner: Microsoft Advertising Partner Program
CloseFocus
Track
Classroom
Presented by:
Overview
TBA
Speakers
Chinmayi Bhavanishankar
Partner Marketing Manager, Microsoft Advertising
Brooke Osmundson
Associate Director of Paid Search, NordicClick InteractiveSMX East Moderator:
President, Find Me Faster - SMX Programming Team
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
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SMX East Speaker:
I have been working in PPC for over 10 years now, both with large agencies and since 2012 building my own PPC agency: Clean Digital. We're now a team of 10 PPC specialists across 2 offices in London and Edinburgh and work with brands like Morph Suits, Dobbies Garden Centres and BrewDog (with whom our work won 2 awards at the 2018 UK Search Awards).
I've spoken about PPC at conferences and in online webinars such as Hero Conf (5 times, US and UK: and have been voted in the top speakers who are invited back to speak without pitching for 2 years in a row now), PPC Masters Berlin & various SEM Rush Webinars.
A lot of marketing agencies are spurred on to create the biggest agency they can in terms of headcount, billings, EBITDA to eventually achieve an exit. But there is also a very viable alternative agency model where you can have sustainable revenue (if your services are priced right) which creates a business culture where employees are compensated fairly and builds long term mutually beneficial relationships with clients.
SMX East Speaker:
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Brooke Osmundson
Associate Director of Paid Search, NordicClick Interactive
Brooke serves as the Associate Director of Paid Search at NordicClick Interactive with over 6 years' experience. She helps her clients grow their digital strategies using tactics from paid search, social media and programmatic marketing. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Brooke has been featured in the Journal of Digital & Social Media Marketing, spoke at SMX West and PubCon Pro, contributed to NordicClick's 2018 US Search Award for "Best Use of Video in a Search Campaign" and most recently had her client strategy shortlisted for two 2019 US Search Awards.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never ending house renovations.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Mastering SEO Silos
CloseFocus
Track
Solutions
Presented by:
Overview
Come learn about SEO siloing from the person who invented it. This powerful "ranking factor" is often overlooked or implemented incorrectly. Attendees will learn the concepts and approaches to designing a silo architecture and the steps in the process.
You will learn:
- What is a silo, and why does it matter?
- Examples of successful results using silos
- Essential steps in the siloing process
- Effective internal linking structures
- How to create physical and virtual silos
Speakers
Bruce Clay
Founder & President, Bruce Clay, Inc.SMX East Moderator:
President, Find Me Faster - SMX Programming Team
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
I have been working in PPC for over 10 years now, both with large agencies and since 2012 building my own PPC agency: Clean Digital. We're now a team of 10 PPC specialists across 2 offices in London and Edinburgh and work with brands like Morph Suits, Dobbies Garden Centres and BrewDog (with whom our work won 2 awards at the 2018 UK Search Awards).
I've spoken about PPC at conferences and in online webinars such as Hero Conf (5 times, US and UK: and have been voted in the top speakers who are invited back to speak without pitching for 2 years in a row now), PPC Masters Berlin & various SEM Rush Webinars.
A lot of marketing agencies are spurred on to create the biggest agency they can in terms of headcount, billings, EBITDA to eventually achieve an exit. But there is also a very viable alternative agency model where you can have sustainable revenue (if your services are priced right) which creates a business culture where employees are compensated fairly and builds long term mutually beneficial relationships with clients.
SMX East Speaker:
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
Bruce Clay
Founder & President, Bruce Clay, Inc.
Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker, author and educator. Clay also produces the search marketing Web series, SEM Synergy, on YouTube.com/BruceClayInc starting 2012, and is author of “Search Engine Optimization All-in-One for Dummies” -- more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.
SMX East Plus Session Presenter:
Brooke Osmundson
Associate Director of Paid Search, NordicClick Interactive
Brooke serves as the Associate Director of Paid Search at NordicClick Interactive with over 6 years' experience. She helps her clients grow their digital strategies using tactics from paid search, social media and programmatic marketing. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Brooke has been featured in the Journal of Digital & Social Media Marketing, spoke at SMX West and PubCon Pro, contributed to NordicClick's 2018 US Search Award for "Best Use of Video in a Search Campaign" and most recently had her client strategy shortlisted for two 2019 US Search Awards.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never ending house renovations.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SEO Site Clinic
CloseFocus
Track
Clinic
Overview
SEO is a complex and evolving combination of art and science. Even the most knowledgeable SEOs are stumped sometimes.
In this interactive session, you'll have the opportunity to volunteer your site and ask the hard questions of our SEO rockstars. In real time, they will identify the root causes of your challenges and offer specific, actionable advice to repair or enhance your performance.
Speakers
Bastian Grimm
Peak Ace AG, CEO & Director Organic Search , @basgr
Cori Graft
Seer Interactive, SEO Team Lead , @corigraftModerator
SMX East Moderator:
Jessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
SMX East Co-Moderator:
,
SMX East Speaker:
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
SMX East Speaker:
Cori Graft leads the Local Search team at Seer Interactive, a digital marketing agency with offices in Philadelphia and San Diego. At Seer, she specializes in driving strategy for Seer's most complex enterprise local search accounts by analyzing large data sets at scale and connecting the dots between search trends and human behavior. Cori is also responsible for building out Seer's local service offering and training team members on all things local. She has spoken around the country at events including Mozcon Local, Pubcon Las Vegas, and LSA19.
Cori is an advocate for education and spends her free time volunteering as a mentor with Spark Philadelphia and on the board of BeachGlow: Concerts for Charity. When she's not sitting in front of a computer or working with students, you can usually find her down the shore, out at a concert, or cheering loudly for Philly sports teams -- often with a craft beer in hand.
https://www.seerinteractive.com/blog/
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
12:20 PM-1:30 PM
Lunch and Expo Hall Time
How to Create a Link Building Program that Ranks
CloseFocus
Track
SMX Theater
Presented by:
Overview
Kevin Rowe, CEO, of PureLinq, will share his secrets to developing a high-performing and scalable link building program that drives ranking. Attendees will leave with an understanding of how to build a scalable, efficient, and high-impact link building program. Rowe will also briefly demo PureLinq's proprietary technology that allows them to drive links at an unprecedented predictable and scalable rate. This actionable session will cover:
- Building relationships and tools for link building
- Focusing on contextual links
- Advanced metrics to evaluate sites (where should your links be placed)
- Where to point links: articles or product/service pages?
Speakers
Kevin Rowe
Founder & CEO, PureLinqSMX East Moderator:
Editor at Large, Search Engine Land, Owner, SEO In-house
@jessicabowmanJessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
SMX East Co-Moderator:
,
SMX East Speaker:
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
SMX East Speaker:
Cori Graft leads the Local Search team at Seer Interactive, a digital marketing agency with offices in Philadelphia and San Diego. At Seer, she specializes in driving strategy for Seer's most complex enterprise local search accounts by analyzing large data sets at scale and connecting the dots between search trends and human behavior. Cori is also responsible for building out Seer's local service offering and training team members on all things local. She has spoken around the country at events including Mozcon Local, Pubcon Las Vegas, and LSA19.
Cori is an advocate for education and spends her free time volunteering as a mentor with Spark Philadelphia and on the board of BeachGlow: Concerts for Charity. When she's not sitting in front of a computer or working with students, you can usually find her down the shore, out at a concert, or cheering loudly for Philly sports teams -- often with a craft beer in hand.
https://www.seerinteractive.com/blog/
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
Kevin Rowe
Founder & CEO, PureLinq
Kevin Rowe is the founder & CEO of PureLinq, an enterprise solution for contextual link building, as well as a speaker and author. He has developed programs for programs for a range of clients and industries from fortune 100 companies to Silicon Valley startups, campaigning projects for companies like Hyatt Hotels, homes.com, Kaplan University, and more. You can ready his thought leadership in Forbes, Fast Company, Search Engine Journal, and Search Engine Land.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Collective Intelligence Marketing for Multi-Location Businesses: Lessons from Nature
CloseFocus
Track
SMX Theater
Presented by:
Overview
Multi-location businesses face unique challenges with local marketing. Often, there is a lack of statistical data from their campaigns to make strategic decisions about performance and something as simple as measuring ROI can seem impossible. Find out how Adplorer's Collective Intelligence Marketing solves these problems by drawing examples from nature's animal groups, who form together as a whole to make better decisions and keep together, rather than leaving each individual to fend for themselves.
Speakers
Constantin Lange
Owner, AdplorerSMX East Moderator:
Editor at Large, Search Engine Land, Owner, SEO In-house
@jessicabowmanJessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
SMX East Co-Moderator:
,
SMX East Speaker:
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
SMX East Speaker:
Cori Graft leads the Local Search team at Seer Interactive, a digital marketing agency with offices in Philadelphia and San Diego. At Seer, she specializes in driving strategy for Seer's most complex enterprise local search accounts by analyzing large data sets at scale and connecting the dots between search trends and human behavior. Cori is also responsible for building out Seer's local service offering and training team members on all things local. She has spoken around the country at events including Mozcon Local, Pubcon Las Vegas, and LSA19.
Cori is an advocate for education and spends her free time volunteering as a mentor with Spark Philadelphia and on the board of BeachGlow: Concerts for Charity. When she's not sitting in front of a computer or working with students, you can usually find her down the shore, out at a concert, or cheering loudly for Philly sports teams -- often with a craft beer in hand.
https://www.seerinteractive.com/blog/
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
Constantin Lange
Owner, Adplorer
Constantin Lange is one of the European specialists in advertising and interactive media. After studying Computer Science and Management in Berlin, he obtained a MBA from MIT and a PhD from the University of Hohenheim. He began his career at Bertelsmann later becoming CEO, responsible for all digital activities of Germany's leading television station RTL. In 2009 he founded Adplorer - today a leading German SaaS platform for search, display and social local online marketing with offices in Europe and the US.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Using AI-Powered Conversational Analytics to Improve SEM and SEO
CloseFocus
Track
SMX Theater
Presented by:
Overview
Advancements in AI and machine learning have made it possible to generate more first-party marketing data than ever from the hundreds and thousands of phone conversations businesses are having every day with customers and high-intent buyers. Attend this presentation to learn how marketers are driving higher-quality sales calls and improving the buying experience by using call tracking and conversational insights to power their SEM and inform their SEO strategies.
Speakers
Ian Dailey
Senior Director, Product Marketing, InvocaSMX East Moderator:
Editor at Large, Search Engine Land, Owner, SEO In-house
@jessicabowmanJessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
SMX East Co-Moderator:
,
SMX East Speaker:
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
SMX East Speaker:
Cori Graft leads the Local Search team at Seer Interactive, a digital marketing agency with offices in Philadelphia and San Diego. At Seer, she specializes in driving strategy for Seer's most complex enterprise local search accounts by analyzing large data sets at scale and connecting the dots between search trends and human behavior. Cori is also responsible for building out Seer's local service offering and training team members on all things local. She has spoken around the country at events including Mozcon Local, Pubcon Las Vegas, and LSA19.
Cori is an advocate for education and spends her free time volunteering as a mentor with Spark Philadelphia and on the board of BeachGlow: Concerts for Charity. When she's not sitting in front of a computer or working with students, you can usually find her down the shore, out at a concert, or cheering loudly for Philly sports teams -- often with a craft beer in hand.
https://www.seerinteractive.com/blog/
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
Ian Dailey
Senior Director, Product Marketing, Invoca
In his role, Ian brings to market new technologies that help Fortune 500 marketers harness analytics from their inbound calls to dramatically improve ROI by driving more revenue-generating calls, increasing call conversion rates, and delivering personalized post-call customer experiences.
Based in San Francisco, Ian brings more than a decade of experience in product marketing, business development, and media strategy from positions at ad-tech pioneer Rocket Fuel, buy-side platform Sizmek, and independent agency Duncan Channon.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Fantastic Links And Where To Find Them
CloseFocus
Track
SMX Theater
Presented by:
Overview
Michael Johnson takes you on a magical journey through the (admittedly not-so-magical) process of earning quality backlinks. In his presentation, Michael will demonstrate how to create and leverage linkable assets, identify relevant link opportunities, and communicate with other site owners in a way that compels them to link to your website.
Speakers
Michael Johnson
Sales Manager, Page One PowerSMX East Moderator:
Editor at Large, Search Engine Land, Owner, SEO In-house
@jessicabowmanJessica is Editor at Large at Search Engine Land and the founder of SEOinhouse.com, a company on a mission to make in house SEO simpler. She is a leading advocate of in house SEO, started in house SEO programs at Enterprise Rent-A-Car, Business.com and Yahoo! Inc.
SMX East Co-Moderator:
,
SMX East Speaker:
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
SMX East Speaker:
Cori Graft leads the Local Search team at Seer Interactive, a digital marketing agency with offices in Philadelphia and San Diego. At Seer, she specializes in driving strategy for Seer's most complex enterprise local search accounts by analyzing large data sets at scale and connecting the dots between search trends and human behavior. Cori is also responsible for building out Seer's local service offering and training team members on all things local. She has spoken around the country at events including Mozcon Local, Pubcon Las Vegas, and LSA19.
Cori is an advocate for education and spends her free time volunteering as a mentor with Spark Philadelphia and on the board of BeachGlow: Concerts for Charity. When she's not sitting in front of a computer or working with students, you can usually find her down the shore, out at a concert, or cheering loudly for Philly sports teams -- often with a craft beer in hand.
https://www.seerinteractive.com/blog/
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
Michael Johnson
Sales Manager, Page One Power
Michael has been in the SEO industry for over six years and he's developed hundreds of SEO campaigns and strategies for companies of all sizes, ranging from mom-n-pop shops to Fortune 500 brands. As Sales Manager at Page One Power, Michael works with prospective partners to ensure goals, expectations, and beliefs all align before the launch of every campaign.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Behind The Scenes With Google Search Console and Bing Webmaster Tools
CloseFocus
Track
SEO
Overview
Two of the most powerful tools for SEOs are the Google Search Console and Bing Webmaster Tools… are you leveraging them to the fullest extent possible?
In this session, you'll get a comprehensive look at what these free and versatile tools do and how to use them most effectively to accomplish daily and weekly SEO tasks.
Speakers
Daniel Waisberg
Google, Search Advocate , @danielwaisberg
Sandhya Guntreddy
Microsoft, Principal Program Manager , @guntreddy_05Moderator
SMX East Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX East Co-Moderator:
,
SMX East Speaker:
Daniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX East Speaker:
Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
,
SMX East Speaker:
SMX East Speaker:
, ,
SMX East Speaker:
, ,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
How To Properly Set Up Testing For Accounts Of All Sizes
CloseFocus
Track
SEM
Overview
From keywords to ads to landing pages, testing is essential to managing and growing PPC accounts. However, not all testing is equal: Enterprise, e-commerce, B2B, small accounts and other types of campaigns all have varying amounts of data and items that can be tested.
In this session, you'll learn how to properly set up and manage tests for a variety of account sizes and types, learn tips and techniques for better testing and much more.
SMX East Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Co-Moderator:
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SMX East Speaker:
Ben Vigneron
Blackbird PPC, VP of Analytics
Ben is VP of Analytics at Blackbird PPC after successfully managing Adobe's Product Analytics group in the Adobe Advertising Cloud. Ben is a seasoned digital marketing strategist with experience in Europe and the US, and was listed as one of the best eCommerce PPC Experts by PPC Hero in 2014. Ben has spoken multiple times at SMX and Adobe Summit on the topics of bidding, and artificial intelligence in advertising. He provides data-driven and actionable insights on strategies to optimize search, social, and display initiatives.
SMX East Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Paid Social Tactics That Drive Conversions
CloseFocus
Track
Search Marketing
Overview
Facebook, Instagram and other social channels have proven to be effective complements to traditional search marketing. At the same time, paid social as we know it has undergone significant changes in the past year, tackling everything from targeting to formats to management interfaces.
In this session, our experts will share strategies and tactics that will help you lead customers from awareness to purchase to advocacy - all with carefully-crafted social campaigns. They'll also reveal what they test, optimize and measure for continued success and higher ROAS.
SMX East Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX East Co-Moderator:
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SMX East Speaker:
Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.
SMX East Speaker:
Microsoft, Principal Program Manager
@guntreddy_05Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
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SMX East Plus Session Presenter:
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SMX East Plus Session Presenter:
Managing Clients, Managing Yourself
CloseFocus
Track
Agency
Overview
It doesn't matter how big or small your agency is: Establishing operating processes can improve employee and client retention.
In this session, agency experts will share their secrets to making the agency workday work for you, your employees and your clients. You'll get first-hand insights into effective time-management, policies, and tools, as well as key learnings about balancing campaign management, reporting, and communication to keep you and your clients happy.
Speakers
Katy Lucey
Tinuiti, Director, Paid Social , @katylucey Duane Brown
Take Some Risk Inc., Founder & Head of Strategy , @duanebrownModerator
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
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SMX East Speaker:
Katy Lucey is one of the founding members of the Tinuiti paid social team. With a focus on paid strategy and execution, she has worked with clients across a wide variety of verticals, including B2B, CPG, hospitality and entertainment, but specialized in retail and ecommerce. She loves to use data to inform new opportunities and helping clients find ways to make social drive real business results. Her current focus is on growing a team of account managers to become leaders in the media space by empowering them with the tactics they need to manage their clients and manage their time to better succeed.
SMX East Speaker:
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
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SMX East Plus Session Presenter:
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SMX East Plus Session Presenter:
Flywheel is the New Funnel: Understanding How Data Drives Audience Insight
CloseFocus
Track
Classroom
Presented by:
Overview
Are you one of the 20% of marketers with a high customer experience quotient (CXQ)? For years marketers have focused on reaching the right person with the right message at the right time. But to succeed in this dynamic tech-driven environment, you need to create a flywheel with spokes for the right strategy, the right data, and the right technology. In this session you'll learn what the high performers (that 20%) do that's different - and how you can follow their lead to master the customer journey.
Walk away with:
- Steps you can take to move from funnel to flywheel
- Guidance on integrating data more seamlessly into your marketing strategy
- How AI and ML are fueling the rapid advancement in customer insights
Speakers
James Pazhavila
Analytical Director, Microsoft AdvertisingSMX East Moderator:
President, Find Me Faster - SMX Programming Team
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
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SMX East Speaker:
Katy Lucey is one of the founding members of the Tinuiti paid social team. With a focus on paid strategy and execution, she has worked with clients across a wide variety of verticals, including B2B, CPG, hospitality and entertainment, but specialized in retail and ecommerce. She loves to use data to inform new opportunities and helping clients find ways to make social drive real business results. Her current focus is on growing a team of account managers to become leaders in the media space by empowering them with the tactics they need to manage their clients and manage their time to better succeed.
SMX East Speaker:
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
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SMX East Plus Session Presenter:
James Pazhavila
Analytical Director, Microsoft Advertising
James Pazhavila joined Microsoft in 2004 and has had a rich set of experiences spanning functions and products, including user research on the very first Surface (which was the size of a coffee table!), optimizing the revenue yield of the Bing-Yahoo partnership, orchestrating the go-to-market plan for Windows Phone 8, leading the commercial devices strategy for Windows 10, and developing rich analytical insights for digital marketers. The common thread has been his love for taking the customer’s perspective, using data to answer their toughest questions, and building long-term strategies for their most pressing business challenges.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
The Best Of Both Worlds: Reactive & Proactive SEO
CloseFocus
Track
Insights
Overview
Reactive SEO strategies look backwards, relying on tools to tell us what happened after the fact. Proactive strategies cut out the middleman and look for ways to observe, orient, decide and act before effects are reported by search engine tools. In this session, Jason will discuss the insights to be gained from reactive tools like Google Search Console before later pivoting to more advanced SEO testing. He'll also discuss methods that provide developers and SEOs with the ability to see in real time, proactively addressing issues before they even register with other common tools. You'll leave this session with examples of tests and techniques that will amp up the performance of your own sites.
SMX East Moderator:
George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.
SMX East Co-Moderator:
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SMX East Speaker:
Jason White
PMG, SEO Director
Recognized as one of the top minds in SEO, Jason White leads PMG’s team in crafting strategy for and developing against modern SEO objectives. With over a decade of digital experience focused on mastering the art and science of SEO, Jason brings deep knowledge of best practices, and is uniquely able to help brands navigate challenges since he’s been on both the agency and client sides of the business.
Prior to joining PMG, Jason was the Director of SEO at Hertz, where he led customized strategy for the company’s namesake brand as well as its Dollar and Thrifty car rental brands. While at Hertz, he drove over $130M in organic search growth, turning around a decade’s worth of brand degradation. Before that, Jason was VP of SEO & Social Media Marketing at Dragon360, a NY-based firm servicing clients such as MassMutual, Pantone and Pinkerton.
Jason’s SEO thought leadership has been featured in key industry publications both as bylines and via interviews, and he speaks regularly at some of the biggest digital conferences, including SMX, Search Insider Summit and ClickZ. He has also lectured at New York University, and given talks at the American Marketers Association and other events. Jason’s forward-thinking SEO philosophies have also earned his teams numerous awards for content marketing, including accolades from Traveler’s Weekly, the Shorty Awards, and the Content Marketing Association.
Jason attended the University of Massachusetts. He is an avid cycler and has competed in races across 32 states.
SMX East Speaker:
Take Some Risk Inc., Founder & Head of Strategy
@duanebrownDuane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
The SEO Implications Of Google's New Nofollow Rules
CloseFocus
Track
Insights
Overview
Until Google changed the rules this past September, any link with the rel="nofollow" attribute added to it was ignored. Now, "nofollow" is seen as a "hint" rather than as a directive for ranking purposes. Furthermore, Google has added two additional link attributes to allow you to provide a bit more context about the content you're linking to. In this session, Jamie will tell you everything you need to know about the new attributes and how to use them effectively.
SMX East Moderator:
George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.
SMX East Co-Moderator:
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SMX East Speaker:
Jamie Alberico isn’t a robot, but she speaks bot. As a technical SEO, she studies how search engines crawl, render, and index the web. She loves to tame wild JavaScript frameworks like Angular and React. When not working, Jamie likes horror movies, graphic novels, and Dungeons & Dragons.
SMX East Speaker:
Take Some Risk Inc., Founder & Head of Strategy
@duanebrownDuane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
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SMX East Plus Session Presenter:
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SMX East Plus Session Presenter:
Want to Win at Amazon? Don't Forget Organic
CloseFocus
Track
Insights
Overview
Amazon's not a sleeping giant anymore; it's the beast that's taking over the eCommerce world. Advertisers have flocked to the platform as its capabilities have expanded, driving up costs and levels of competition that are straining budgets in the search for new users. And marketers who aren't optimizing pages organically to supplement advertising campaigns risk falling far behind. That said, the optimization tactics that work for search engines like Google and Yahoo cannot be applied to Amazon, particularly in the age of Alexa and voice search. In this session, learn how to audit an Amazon feed and optimize product and brand listings specifically for Amazon.
SMX East Moderator:
George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.
SMX East Co-Moderator:
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SMX East Speaker:
A rare breed among her San Diego peers, Brittany is a native San Diegan who admittedly cannot drive in the rain and is freezing if temperatures drop below 60. She joined 3Q in January 2017 after previously working in house at Netgear and other reputable San Diego agencies, working with clients including Levi’s, Oakley, and HP.
Outside of work, Brittany enjoys being active: running, triathlons, hiking, and surfing (even managing to stand up on more than one occasion). She also enjoys reading a great book, Netflixing her weekends away, and all things sports. Unfortunately for her, she is a Padres, Chargers, Lakers, and UCLA Bruins fan. Brittany currently resides in Encinitas with her partner, two needy dogs, and cat who thinks he’s a dog.
SMX East Speaker:
Take Some Risk Inc., Founder & Head of Strategy
@duanebrownDuane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
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Search is the New Shelf: Under The Hood With Amazon & Walmart Advertising
CloseFocus
Track
Insights
Overview
Amazon's advertising business continues to grow at a rapid pace, challenging Google and Facebook. Driving that growth is the continued improvement in API availability and feature updates, although it's still way behind, and there's still a significant gap in tools. Brands and Holding Agencies are waking up and deeming this publisher an important place to win. Nipping at Amazon's heels is Walmart, who is taking a page out of the Amazon playbook and launching their own self-service platform. In this session, learn about the latest advertising options with these two platforms and how to win in this new world.
SMX East Moderator:
George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.
SMX East Co-Moderator:
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SMX East Speaker:
Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader and participates as a speaker at e-Commerce conferences and industry podcasts.
SMX East Speaker:
Take Some Risk Inc., Founder & Head of Strategy
@duanebrownDuane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SEM Breakthrough: How Your Reviews Impact Ranking and Conversions
CloseFocus
Track
Solutions
Presented by:
Overview
Customer reviews don't just tell you how your customers feel about your business, reviews are capable of significantly boosting your search rank. By strategically using the reviews in all your marketing channels, you'll discover a huge increase in conversions too. Join VP of Customer Success, Brian Merritt, to learn how you can meet and even surpass your search marketing goals through customer reviews.
Speakers
Brian Merritt
VP of Customer Success, TrustpilotSMX East Moderator:
Associate Editor, Third Door Media
@geochinguGeorge Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.
SMX East Co-Moderator:
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SMX East Speaker:
Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader and participates as a speaker at e-Commerce conferences and industry podcasts.
SMX East Speaker:
Take Some Risk Inc., Founder & Head of Strategy
@duanebrownDuane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
2:10 PM-2:20 PM
Break
Google and Bing Talk Spam and Penalties
CloseFocus
Track
SEO
Overview
Want a behind-the-scenes look at how Google and Bing determine what's good and what's bad? Join Fili, former Google Search Quality team member, and Frédéric, who leads the anti-spam team at Bing, for a candid conversation on how both engines are fighting spam and handling manual penalties.
They'll discuss:
- Webmaster guidelines: the things both Bing and Google think are bad and the subtle differences between the two search engines
- Penalties: the philosophies behind them, how they are applied by each engine and how to get reconsidered
- What's new: the latest blackhat SEO they're seeing and why it's still prudent to avoid the dark side
Speakers
Frédéric Dubut
Microsoft, Senior Program Manager , @CoperniX
Fili Wiese
SearchBrothers, SEO Expert - Search Engine Land Contributor , @filiwieseModerator
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
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SMX East Speaker:
Frederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX East Speaker:
Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
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Awesome Tests, Profitable Results
CloseFocus
Track
SEM
Overview
Saddle up for a soup-to-nuts exploration of SEM testing, covering keywords, bids, offers, ads, offers, landing pages and more. Expert panelists will share their real-world testing examples and give you a behind-the-scenes look at the entire process, including how to…
- Decide what to test
- Set up your test
- Successfully execute your test
- Evaluate results
Join our experts for a peek over their shoulders and the chance to pick up new ideas for improving your testing methods.
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
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SMX East Speaker:
Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, he helped pioneer PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.
SMX East Speaker:
SearchBrothers, SEO Expert - Search Engine Land Contributor
@filiwieseFili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
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B2B SEM: Meeting Specific Challenges With Really Smart Tactics
CloseFocus
Track
Search Marketing
Overview
B2B advertisers face unique challenges, including:
- Finding enough search volume on niche or technical keywords
- Avoiding high volume/low relevance consumer-oriented keywords
- Measuring success when sales cycles are long and purchases happen mostly offline
In this session, our panel of seasoned B2B marketers will share their hard-learned strategies and tactics for overcoming these challenges and more while creating profitable B2B ad campaigns.
SMX East Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Co-Moderator:
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SMX East Speaker:
Aaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX East Speaker:
SearchBrothers, SEO Expert - Search Engine Land Contributor
@filiwieseFili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
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Handling Client Transitions
CloseFocus
Track
Agency
Overview
It's a fact of business life: Clients come and clients go. Sometimes, losing a client can feel like the end of the world, and, with others, it's sweet relief. Either way, client transitions are an opportunity for you to maintain relationships and avoid burning bridges.
In this session, you'll learn best practices for transitioning accounts -- from audits, to restructures to managing client expectations. Our experts will also discuss effective ways of handling clients that are opting to build their own in-house team or are moving to another agency, and ways that help you keep a foot in the door.
Speakers
Amy McClain
Beeby, Clark+Meyler, Group Director, Performance Media , @amymcclain8 Julie Friedman Bacchini
Neptune Moon , President , @NeptuneMoonModerator
SMX East Moderator:
Ginny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX East Co-Moderator:
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SMX East Speaker:
Amy is a Group Director at BCM, leading the Paid Search team with innovative strategies for clients across verticals like B2B, Travel, CPG and Real Estate. With 10+ years of Paid Search and digital marketing experience, Amy is also a regular panelist at the MediaPost Search Insider Summit, speaking about audiences, voice search and negative keywords strategies over the years.
Amy has been through many client transitions in her 10+ year career. In 2018, she led the client transition off-boarding for BCM for a client who was one of the largest hotel suppliers. Also, in April of 2019, BCM onboarded another large hotel supplier client; Amy led forefront of that transition from restructures, managing client expectations and setting up new tests. Leading the Paid Search team at BCM, Amy has extensive experience in client transitions from both sides and across many verticals – B2B, travel and real estate.
Prior to joining BCM in 2011, Amy worked at Publicis Modem and Wahlstrom Group. Amy resides in Florida, and holds a B.A. degree in Public Relations & Advertising from Chapman University in Orange, CA. She works remotely for Beeby, Clark+Meyler, residing in Windermere, FL.
SMX East Speaker:
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
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Microsoft Advertising Listens: How Your Feedback is Shaping Microsoft Advertising
CloseFocus
Track
Classroom
Presented by:
Overview
Find out how your feedback is shaping the Microsoft Ads product, and how to make the most of what the product has to offer, to meet your marketing goals with Microsoft.
Speakers
Vaishali De
Partner Group Manager, Microsoft AdvertisingSMX East Moderator:
Editor-in-Chief, Search Engine Land
@ginnymarvinGinny Marvin is Editor-in-Chief of Search Engine Land, Marketing Land and MarTech Today, overseeing the day to day editorial operations. Ginny also writes about paid search, paid social, display and video campaign, measurement and attribution trends across the publications. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions.
SMX East Co-Moderator:
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SMX East Speaker:
Amy is a Group Director at BCM, leading the Paid Search team with innovative strategies for clients across verticals like B2B, Travel, CPG and Real Estate. With 10+ years of Paid Search and digital marketing experience, Amy is also a regular panelist at the MediaPost Search Insider Summit, speaking about audiences, voice search and negative keywords strategies over the years.
Amy has been through many client transitions in her 10+ year career. In 2018, she led the client transition off-boarding for BCM for a client who was one of the largest hotel suppliers. Also, in April of 2019, BCM onboarded another large hotel supplier client; Amy led forefront of that transition from restructures, managing client expectations and setting up new tests. Leading the Paid Search team at BCM, Amy has extensive experience in client transitions from both sides and across many verticals – B2B, travel and real estate.
Prior to joining BCM in 2011, Amy worked at Publicis Modem and Wahlstrom Group. Amy resides in Florida, and holds a B.A. degree in Public Relations & Advertising from Chapman University in Orange, CA. She works remotely for Beeby, Clark+Meyler, residing in Windermere, FL.
SMX East Speaker:
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
SMX East Speaker:
Neptune MoonPresident
@NeptuneMoonJulie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since the days of LookSmart and Overture, she has truly seen it all. She and her blog have been on many top influencer lists over the past few years, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is also a co-host and current organizer of #ppcchat – a hashtag and weekly chat dedicated to paid search topics - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, young daughter and crazy dog and probably enjoying some wine.
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SMX East Plus Session Presenter:
Vaishali De
Partner Group Manager, Microsoft Advertising
I've been in Microsoft for 14 years, in Bing Ads for 6. In Bing Ads, I started as a product leader on the ad serving platform, focusing on platform simplification and experimentation capabilities. I'm now the product leader for Bing Ads Agency, Multi-account, Billing, and Sales platform. I led the R&D work in moving Sales from Y! to Microsoft, transitioning the $4B business with no negative customer impact. Since then, I've focused on stabilizing and building out our product to address agency, advertiser and Sales pain points. I lead the Bing Ads Planning and Product Advisory Groups, engaging with our agencies and advertisers to ensure we are building what they need. I'm the product leader interfacing with the Bing Ads Business Group, so that together, we are meeting and exceeding expectations and turning customers into advocates and fans. I'm a passionate proponent of what Microsoft stands for, am inspired and invigorated by our cultural transformation, and believe in leading by example.
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SMX East Plus Session Presenter:
Google Analytics Clinic
CloseFocus
Track
Clinic
Overview
SEO is a complex and evolving combination of art and science. Even the most knowledgeable SEOs are stumped sometimes.
In this interactive session, you'll have the opportunity to volunteer your site and ask the hard questions of our SEO rockstars. In real time, they will identify the root causes of your challenges and offer specific, actionable advice to repair or enhance your performance.
Speakers
