Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Herndon is the Digital Marketing Manager for The Container Store, where he manages SEO efforts in addition to paid search, digital and other online performance channels.

He has been involved in in digital marketing for nearly 15 years, and has managed domestic and international SEO and search marketing efforts for Fortune 500 and IR 1000 brands across every vertical from retail brands to energy, CPG and automotive campaigns.

Prior to The Container Store, Herndon was Director of SEO at iProspect and other account and leadership roles for 9 years. He also consults independently and as an active member of agency teams.

Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Jake Favaro is an Account Director at 3Q Digital. He joined 3Q Digital in August 2013 and has been working in the digital marketing space since 2011. At 3Q Digital, Jake has managed accounts across a variety of verticals including ecommerce, travel, EDU, and B2B with monthly media budgets ranging from tens of thousands to millions of dollars. He is a native of the San Francisco Bay Area and enjoys hiking and playing guitar. Jake received a degree in Communication from UC Santa Barbara where he graduated with High Honors.

Jake has spoken widely on the topic of Google and Bing Shopping best practices, including at 3Q's annual client summit and in a 2016 Google-hosted webinar on holiday best practices.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.

Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.

Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Ted Ives helps enterprises to scale up online marketing efforts through custom engagements tailored to their unique situations. Ted blogs on a variety of online marketing topics with a special emphasis on SEO at TedIves.com.

Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Fred leads international expansion at Marriott Digital Services, the in-house digital agency of Marriott International. He is responsible for the development and implementation of global services to support clients, partnering with corporate headquarters and providing training programs for his team and clients. Fred brings over 10 years of digital marketing experience in Europe and the USA. He previously led SEO for Marriott International's enterprise SEO team and before that worked in the field with Marriott's ecommerce organization. He is an avid traveler, speaks 3 languages fluently, enjoys sailing, running, cooking, and spending time with his wife and son. A keen learner, Fred has taken to regularly writing articles for the MDS blog (MDS Decoded) and may get into Mandarin in the future.

Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Caleb Donegan, an expert in national-to-local paid and organic search, has led cutting-edge SEO, SEM and analytics initiatives for brands, agencies, and tech companies throughout his 10+ years in the industry.

As VP of Product & Digital Strategy for Balihoo, Caleb leads the evolution of location-based advertising software and builds search strategies for leading consumer brands such as Aflac and Kohler Plumbing. He has spoken at popular search conferences on topics ranging from map advertising to local SEO strategies, and regularly contributes to industry publications.

Caleb is a bonafide sports addict and avid fly fisherman. He lives in Boise, Idaho where he enjoys the area's ski resorts and outdoor recreation with his family.

Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Rob Kerry is Chief Strategy Officer at Ayima, a global digital marketing agency which he co-founded in 2007. Rob has been involved in SEO for over 15 years, being one of the first UK based voices in the industry under his cheeky online handle, evilgreenmonkey. He has since created award-winning SEO teams at 3 agencies and worked in-house for the world's largest online poker website. Rob and his team now work with brands such as Verizon, Reed Elsevier and British Airways, making them market leaders in search. Ayima has grown to a team of over 100 people, headquartered in London and with offices in North America, Asia and mainland Europe.

Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Andy is the founder of Multilingual-Search and the Group CEO of WebCertain.com based in the UK. His speciality is - not surprisingly - multilingual search and social marketing.

He began his career as a journalist, moved into advertising, then public relations founding a public relations consultancy in 1988. Subsequently he moved to the head the marketing team of European portable building brand leader - Portakabin - where he discovered "search" in early 1997.

He liked the performance of the search marketing agency he first used - then called eaglei.co.uk - that in 2002 he bought the company and moved in changing its name in the process to WebCertain.com following a market research exercise.

He speaks at many conferences around the world including Search Engine Strategies, SMX, Pubcon, Ad-Tech and many others and is a Multinational Search columnist at SearchEngineLand.com.

He originally studied languages and whilst he doesn't claim to be fluent in them all - has a good knowledge of French, German, Dutch and Italian and a smattering of Russian - as well as knowing a little English! Married to an Austrian he lives in Yorkshire.

Aleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.

With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.

She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.

Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Sean is a former hockey bum that stumbled into the world of search after realizing he would never be an NHL star, and that no one reads anything without links and promotion. Since then, Sean has found a multitude of ways for his clients to invade the screens of users the world over. While Sean enjoys all aspects of digital, Organic Search will always be his favorite of the disciplines. Sean's approach and methodology for location based SEO campaigns have produced award winning results for some of the top brands in the world. While awards and recognition are great, Sean holds true that a happy, educated client is the key to any successful campaign.

Sean is now Director of SEO for Rocket Media, where he specializes in organic strategy and direction for service based businesses in the HVAC, Plumbing, and Electrical verticals. Rocket's unique focus requires an unmatched understanding of Local Listings Management, Citation Development, and Local Service SEO.

Aleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.

With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.

She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.

Michelle Morgan is the Director Client Services at Clix Marketing. She got her start right out of college as an in-house PPC pro in 2010. After developing the fundamental skills for PPC, she wanted to take things to next level. She made the jump to the agency world at Clix in 2012. Since then, she’s expanded her knowledge in all fields needed for PPC: Search, Social, Display, Remarketing, and Analytics. She manages accounts in many different industries and markets, but will always have a soft spot for lead gen.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Eric Enge publishes on a regular basis, including: Search Engine Land, The Digital Marketing Excellence blog, and Moz. He is also the lead co-author of "The Art of SEO", along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola.

Eric speaks at many industry conferences, including: Search Marketing Expo, Pubcon, State of Search, and others.

Eric is the CEO of Stone Temple Consulting, a 65+ person digital marketing agency that serves many of the world's largest brands.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Michael Bartholow is a Senior Account Manager at LunaMetrics, an analytics and digital marking company in Pittsburgh, Pa. With over a dozen years of experience, he has a special knack for B2B Lead Generation and e-Commerce Marketing. Michael holds an Integrative Arts degree from Penn State University and uses the same SEO & PPC skills he once employed to promote award-winning independent films to help businesses across a variety of verticals find audiences. He has Google certifications in Analytics & AdWords and will talk to you about tea and regional Chinese food until you walk away or politely change the conversation.

I love what I do, this crazy thing we call SEO. For me, it's the perfect balance of creativity and constraint, research and development, web geekery and just damn cool. I love how the ecosystem is always changing; nothing is ever the same. (I also sometimes hate that the ecosystem is ALWAYS changing...) But most importantly, I love how SEO is not just a viable digital marketing channel to itself, but that it also helps support other digital marketing channels like Email Marketing, Social Media and Paid Search – especially Paid and Organic Search Synergies.

Who Am I? I'm a Digital Marketer (self-professed SEO geek) with over fifteen years of experience with sales, business development, eCommerce, acquisition marketing and account management. Oh, and SEO.

I partner with both clients and internal cross-functional business partners like Social Media, Paid Search, Bloggers & Copywriters, Site Merchandise, Information Technology and Web Developers to evangelize and collaborate on holistic and integrated digital strategies. These alignments support respective business goals and aim to lower costs and improve efficiencies in customer acquisition, conversion and retention rates. {insert mic drop here} Boom.

Aaron has been in digital for a decade, starting when he was "given the keys to the car", managing Paid Search for DuPont as a college junior. He's worked in verticals ranging from local adoption agencies & small retailers to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of two dozen. Now a Sr. Account Executive at Elite SEM, he leads relationships and teams overseeing some of the largest B2C brands in the world.

In addition to his duties in the digital media world, Aaron's an adjunct instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a homebrewer, hockey player, slow cyclist and claims to be the industry's top chef.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Todd is the Director of CSE and Feed Management at Merkle | RKG and is responsible for leading RKG’s Comparison Shopping Engine (CSE) and Feed Management team. Todd\'s team works in close concert with RKG's SEM teams to optimize PLA feeds in order to allow for and support the granular, targeted structure and bid management of Google Shopping Campaigns and Bing Product Ads.

Todd is a recognized thought-leader on Shopping Campaigns and PLA management. He has presented several webinars on the topic, including “Google Shopping Campaigns – Post Migration” with co-presenters Google and Venus Swimwear. He has also presented at multiple RKG Road Shows and Client Summits about PLAs and is a regular contributor on the RKGBlog.

Founded in 2003, RKG drives business to clients by maximizing a full range of opportunities including paid search, SEO, product listing ads, social media, display advertising, and comparison shopping engine management services. RKG builds proprietary tools to ensure it’s managing client accounts with the best technology available, and has developed its systems to be efficient, flexible and hugely scalable.

RKG currently has more Google Shopping Campaign spend under management than any other agency. RKG also works with more Internet Retailer Top 500 clients than any other search agency and was one of the first agencies to adopt Google PLAs in 2010.

Todd joined RKG in 2007 as a Paid Search Analyst and was promoted to Senior Analyst and Team Leader in 2008. As RKG continued to grow, Todd changed roles to be the Product Manager for the new CSE and Feed Management service offering. Todd served as the Product Manager for 2.5 years until being promoted to Director of CSEs and Feeds in 2013.

In July, RKG was acquired by Merkle (www.merkleinc.com), which is the largest privately-held customer relationship marketing agency in the country. Together they create a truly scaled media agency, with over 720 digital marketing experts and estimated 2014 media billings in excess of $600 million.

Currently the Director of PPC at CommerceHub where she leads the search team in Google AdWords, Bing Ads and Facebook Ads in Seattle, WA. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.

Elizabeth has spoken at conferences around the country, including mozCon, SMX Advanced/East/West, PPC HeroConf, State of Search and Searchfest. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Based in Virginia, Debra Mastaler is President of Alliance-Link.com, a well-known link marketing consulting firm in business since 2000 and the author of MarketingTools247.com a website marketing resource created in 2012. In addition to an active training and consulting business, Debra is the Link Building Moderator on the SEOBook Community Forum, a featured columnist for Search Engine Land, a featured speaker for Search Marketing Expo (SMX) and other internet marketing conferences. She has done training sessions for several internet marketing conferences.

In 2011 Debra was named one of Search Marketing Standard magazines "Women of Internet Marketing" and 17th in the Invesp Top 100 Most Influential Marketers. She has served on the Board of Directors for The Williamsburg Area Chamber of Commerce, The Salvation Army, Boy Scouts of America and the Search Marketing Association of North America.

Currently the Director of PPC at CommerceHub where she leads the search team in Google AdWords, Bing Ads and Facebook Ads in Seattle, WA. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.

Elizabeth has spoken at conferences around the country, including mozCon, SMX Advanced/East/West, PPC HeroConf, State of Search and Searchfest. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Based in Virginia, Debra Mastaler is President of Alliance-Link.com, a well-known link marketing consulting firm in business since 2000 and the author of MarketingTools247.com a website marketing resource created in 2012. In addition to an active training and consulting business, Debra is the Link Building Moderator on the SEOBook Community Forum, a featured columnist for Search Engine Land, a featured speaker for Search Marketing Expo (SMX) and other internet marketing conferences. She has done training sessions for several internet marketing conferences.

In 2011 Debra was named one of Search Marketing Standard magazines "Women of Internet Marketing" and 17th in the Invesp Top 100 Most Influential Marketers. She has served on the Board of Directors for The Williamsburg Area Chamber of Commerce, The Salvation Army, Boy Scouts of America and the Search Marketing Association of North America.

Currently the Director of PPC at CommerceHub where she leads the search team in Google AdWords, Bing Ads and Facebook Ads in Seattle, WA. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.

Elizabeth has spoken at conferences around the country, including mozCon, SMX Advanced/East/West, PPC HeroConf, State of Search and Searchfest. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Based in Virginia, Debra Mastaler is President of Alliance-Link.com, a well-known link marketing consulting firm in business since 2000 and the author of MarketingTools247.com a website marketing resource created in 2012. In addition to an active training and consulting business, Debra is the Link Building Moderator on the SEOBook Community Forum, a featured columnist for Search Engine Land, a featured speaker for Search Marketing Expo (SMX) and other internet marketing conferences. She has done training sessions for several internet marketing conferences.

In 2011 Debra was named one of Search Marketing Standard magazines "Women of Internet Marketing" and 17th in the Invesp Top 100 Most Influential Marketers. She has served on the Board of Directors for The Williamsburg Area Chamber of Commerce, The Salvation Army, Boy Scouts of America and the Search Marketing Association of North America.

Currently the Director of PPC at CommerceHub where she leads the search team in Google AdWords, Bing Ads and Facebook Ads in Seattle, WA. Previously, Elizabeth was the VP of Search Marketing at Portent, growing the PPC, SEO, analytics and socials media teams for almost 9 years.

Elizabeth has spoken at conferences around the country, including mozCon, SMX Advanced/East/West, PPC HeroConf, State of Search and Searchfest. She is also a Lynda.com course author and co-author of Wiley Publishing's "All in One Web Marketing for Dummies." Elizabeth is honored to be able to share what she's learned at conferences and in her spare time, she likes to practice Kendo, a Japanese martial art.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversees information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.

An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.

Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

John Shehata is Vice President of SEO at Conde Nast managing Search Optimization for top brands (Wired, Epicurious, Glamour, Vanity fair, Vogue, etc). John has a 14 years experience managing SEO, Social Media, and Paid Search campaigns for top national brands and fortune 500 companies.

Previously, John was the Executive Director of Search, Social Media. Shehata lead the SEO online strategies for Disney ABC TV Group (ABC News, ABC, Oscars, and Disney Channels) and worked closely with all TV shows (GMA, Nightline, 20/20, World News, etc.).

In his long career focusing on editorial SEO, John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and how to write news while keeping SEO top of mind.

Prior to Disney, Shehata was the director of SEO and Social Media for Conde Nast sister company, Advance Internet Inc.(Advance Digital). Shehata established and led the SEO/Social Media teams for all their digital brands and training all the news sites and newspapers on best online search/social practices.

Shehata is recognized in particular for his SEO strategies for News and his SEO technical skills. He has written several articles on Search Engine Marketing and continues to speak at conferences around the country which focus on SEO for news and Social Media.

Aleyda is an International SEO Consultant -service that she provides with her company Orainti-, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 60 conferences in 15 countries in English and Spanish) & entrepreneur. She also gives classes at various SEO & online marketing courses & masters.

With more than 8 years of experience doing Search Engine Optimization processes for European, American and Latin-American companies, helping them grow their organic search visibility, relevant search traffic & conversions in complex environments, she's specialized on international, multilingual & multi-country environments; as well as technical and multi-device type of projects; helping medium-to large companies; from e-commerce to startups.

She has been included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 & in Business Insider as one of the 50 Online Marketing Influencers to Watch in 2016 and with more than 33K followers in Twitter she likes to share SEO & online marketing tips, news & resources there via @aleyda or her newsletter, http://aleydaseotips.com.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

Bruce Clay, Inc.'s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book "Search Engine Optimization All-in-One for Dummies" is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book "Content Marketing for Professionals" covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Noted Accomplishments

• Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
• Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special "Google's Deep Impact"
• Co-author of "Search Engine Optimization All-in-One for Dummies," with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
• Co-author of "Content Marketing Strategies for Professionals," a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
• Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
• Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning

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