Obsessed With SEO & SEM
SMX East 2019 Agenda
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Full Conference Agenda - Tuesday, October 23rd
Advanced SEO Training with Bruce Clay
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Workshops
Presented by Bruce Clay
Overview
Spend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines. Learn More.
Certified Knowledge Advanced AdWords Training
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Workshops
Presented by Brad Geddes
Overview
Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies’ interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing. Learn More.
Mastering Social Media Advertising
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Workshops
Presented by Ginny Marvin
Overview
Designed for experienced paid social practitioners and managers, this day-long workshop will be an intensive dive into getting more out of paid social — from advanced-level learning on creative strategies to efficiently managing campaigns to discussions on broader trends that will impact companies and digital marketers in the years to come. Learn More.
Hardcore Technical SEO Tactics & Techniques
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Workshops
Presented by Eric Enge
Overview
Do you deal with big SEO problems? Do you work in a large enterprise, or have a site with millions (or billions) of web pages? If so, the basic SEO training material is not what you’re looking for. You’re looking for the master class, the one that is loaded with advanced content. Topics include how to analyze and solve a variety of thorny technical SEO challenges, how to create and implement progressive web apps, PWAMPs, how to understand the impact of machine learning and AI on search. Learn More.
Search Marketing Boot Camp
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Workshops
Overview
Search Engine Marketing (SEM) can be overwhelming when you are just starting out. That’s why we created the Search Marketing Boot Camp — a one-day pre-conference experience sessions that will prepare you to implement traffic- and revenue-boosting SEM techniques immediately. Our built-in networking opportunities will introduce you to others in the industry who will prove to be professional resources and personal friends, including our online social networking tool to meet people before the conference. Learn More.
Full Conference Agenda - Wednesday, October 24th
7:00 AM-9:00 AM
Breakfast/Registration
SEO Keynote: The Quest For Intelligent Search
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SEO
Overview
Join Microsoft's Search Evangelist Christi Olson and Frederic Debut, Program Manager responsible for spam and malware, for a forward-looking discussion on the recent developments at Bing. They'll provide an update on how Bing is creating more intelligent search answers, as well as describing the technical initiatives Bing is undertaking with crawling, indexing and AMP.
Speakers
Christi Olson
Head of Evangelism for Search, Microsoft
Frederic Dubut
Senior Program Manager, Bing, @CoperniXModerator
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Christi Olson
Head of Evangelism for Search, Microsoft
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Frederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
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SEM Keynote: Bing & SEM
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SEM
Overview
With 20% market share, Bing offers many opportunities for advertisers to reach new markets. Hear what the Bing Ads team has been working on, what's in store for advertising opportunities on the platform and where Microsoft sees search headed.
SMX East Moderator:
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
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David Pann is the General Manager responsible for Microsoft’s Global Search Advertising Network. David and his team develop the Bing Network strategy, all forms of marketing and network monetization. David is also responsible for the data analytics and insights management teams that support the product and sales organizations. David’s team is also responsible for expanding the 3rd party Bing Ads publisher network, establishes and manages the Bing Ads technology partnerships and manages the business financial planning.
David’s career in the computer software industry spans over 25 years at various private and publicly held technology companies. Prior to joining Microsoft David was at Yahoo where he was most recently the Vice President and GM of the North American Search Advertising Marketplace.
Prior to joining Yahoo!, David held several senior roles at NetIQ Corporation, a leading provider of comprehensive IT systems and security management solutions. This included a stint as Vice President and General Manager of the VoIP Business Unit, where he was responsible for the division’s products, marketing and strategic relationships. He also held the roles of Vice President of Strategic Alliances, and Vice President Product Marketing, Management and Business Development.
David began his online career at Netscape as the product manager for Netscape’s Windows NT web server. David has extensive experience across product management, product marketing, online advertising and monetization.
He received his degree in Computer Science and Business Administration from the University of Vermont.
SMX East Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
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9:45 AM-10:00 AM
Break
A Google Insider's Guide To The New Search Console, All About Penalties & More
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SEO
Overview
Have you ever wished you could sit down with someone who's spent years working within Google, helping to shape the company's ranking algorithms and spam policies?
Here's your chance: In this session, former senior Google Search Quality team member Fili Wiese takes you on a deep dive into all of the goodies in the new Google Search Console. He'll also explain Google manual penalties, their impact on your website and how to deal with them swiftly and successfully.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX East Speaker:
Senior Program Manager, Bing
@CoperniXFrederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
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Aligning Your Marketing With Your Customer's Journey
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SEM
Overview
In today's challenging marketing world, the ability to align messaging across channels, segment your best performing audiences and create cohesive journey-mapping from awareness through sales is critical for success. It's especially challenging because getting it right means closely collaborating and coordinating with multiple departments and stakeholders.
This session explores how to get in step with your customer (and your team) as they follow their own paths towards interest, engagement and conversion.
Speakers
Amy Bishop
Owner, Cultivative, @hoffman8
Heather Cooan
Founder & Principal Growth Strategist, HDC Digital, @HeatherCooanModerator
SMX East Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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Amy has built and implemented multi-channel digital strategies for a variety of companies spanning several industry verticals from start-ups and small businesses to Fortune 500 and global organizations. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy is the owner of CultivativeMarketing.com.
SMX East Speaker:
Heather is an entrepreneur, author, international speaker, & an ex-roller girl. She founded HDC Digital, a Phoenix-based digital & demand marketing agency revolutionizing the way companies think about and approach growth. Over her career, Heather has served in digital marketing roles both in-house and agency-side, spanning the full funnel, across many verticals, both lead generation, and eCommerce. Credits include The Smithsonian, UGG Australia, Teva, Google, PapaJohns, ISOTONER, Totes, ESET, PetSmart, Infusionsoft, and numerous others.
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Content Clinic
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Clinic
Overview
While most online marketers dedicate considerable resources to the care and feeding of content on their websites, a few savvy marketers are discovering that a multi-faceted approach to content creation, curation and repurposing provides multiple benefits.
In this session our experts will answer questions about content strategy and tactics to help amplify the overall impacts of your campaigns.
Speakers
Maggie Malek
Head of Social Media, MMI Agency, @MagsMac
Mellissa Jensen
Marketing Manager for Digital Strategy, Content, and SEO, Cisco, @MellissaJensenModerator
SMX East Moderator:
Mark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.
In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.
Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.
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Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.
SMX East Speaker:
Mellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco Systems where she is developing comprehensive content strategies based on business objectives and user needs leveraging insights derived from Intent Modeling. In her previous role as VP of SEO at Global Strategies, a division of Ogilvy, she lead the Technical SEO practice and served as the company’s thought leader often presenting at industry conferences.
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Link Building Secrets SEOs Won't Share: How To Build A Link Profile That Ranks
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Solutions
Presented by:
Overview
Kevin Rowe, CEO, and Vin Cannarelli, Director of Outreach, from Rowe Digital will share their secrets to developing a high-performing and scalable link building program that drives ranking. Attendees will leave with an understanding of how to build a scalable, efficient, and high-impact link building program.
Rowe and Cannarelli will also briefly demo Rowe Digital's proprietary PureLinq tool that allows them to drive links at a predictable and scalable rate.
This actionable session will cover:
- Building relationships and tools for link building
- Focusing on contextual links
- Advanced metrics to evaluate sites (where should you links be placed)
- Where to point links: articles or product/service pages?
SMX East Moderator:
Content Strategy Director, Perficient Digital
@marktraphagenMark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.
In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.
Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.
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Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.
SMX East Speaker:
Mellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco Systems where she is developing comprehensive content strategies based on business objectives and user needs leveraging insights derived from Intent Modeling. In her previous role as VP of SEO at Global Strategies, a division of Ogilvy, she lead the Technical SEO practice and served as the company’s thought leader often presenting at industry conferences.
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Powered by AI: Meet the Microsoft Audience Network
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Classroom
Presented by:
Overview
Marketers are shifting their attention to refocus on what really counts: people. User intent from search and user profile data can be combined to create a powerful match between a person's needs and an advertiser's offering to deliver greater performance. Bing Ads is excited to share Microsoft Audience Network, an audience marketing solution powered by the Microsoft Graph and artificial intelligence (AI), offering you a smarter way to target your ideal customer. Come and learn about our new audience marketing solution along with new tools and best practices to optimize your campaigns from our product experts and fellow marketers who are running audience campaigns on Microsoft Audience Network.
Speakers
Shelby Gagnon
Senior Product Marketing Manager, Bing
Sudy Karuthodiyil
Group Program Manager, Bing
Rochelle Rodriguez
Microsoft Audience Network Business Development Lead, Bing
Vanessa Vera
Sr. Account Manager, BingSMX East Moderator:
Content Strategy Director, Perficient Digital
@marktraphagenMark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.
In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.
Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.
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Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.
SMX East Speaker:
Mellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco Systems where she is developing comprehensive content strategies based on business objectives and user needs leveraging insights derived from Intent Modeling. In her previous role as VP of SEO at Global Strategies, a division of Ogilvy, she lead the Technical SEO practice and served as the company’s thought leader often presenting at industry conferences.
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Rochelle Rodriguez
Microsoft Audience Network Business Development Lead, Bing
Rochelle was born and raised in Northeastern Pennsylvania, and graduated from Temple University. With over 11 years of industry experience, she began her career on the editorial side of the business at Forbes Media, followed by ESPN The Magazine. She spent 4+ years navigating the evolution from print to digital, and in 2011 started at Bonnier Corp. as a Digital Campaign Manager. At Bonnier, Rochelle quickly grew through the ranks of the advertising side of the industry and in 2014 joined Microsoft, then AOL, and boomeranged back to Microsoft in 2017. She has worked across sales, editorial, art, operations, and digital advertising, with concentrations in native, display, programmatic, and search. Rochelle's methodology to her roles has always been white glove service, being curious, understanding her partners, and maintaining a strong work ethic all with a positive attitude. Outside of developing the Microsoft Audience Network, Rochelle is training for her third consecutive NYC Marathon, and is raising her five year old son, Lincoln.
SMX East Plus Session Presenter:
Vanessa Vera
Sr. Account Manager, Bing
Vanessa joined Microsoft 5 years ago, and has worked across both the display and search advertising umbrellas. Prior to Microsoft she spent 4 years working at ad agencies across integrated teams where she dove into TV, Print, Radio and Digital planning/buying for top CPG companies such as Coca-Cola & Campbells Soup Company. Vanessa plays a prominent role in the D&I community at Microsoft and is an active member in a number of Employee Resource Groups. She hails from New Jersey and studied at the University of Florida, and when she isn't at work you can catch her doing anything regarding the outdoors & water!
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11:00 AM-11:30 AM
Refreshments & Expo Hall Opens.
WordPress SEO by Bruce Clay
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SMX Theater
Presented by:
Overview
Introducing a powerful new SEO plug-in for WordPress. Raffle prize: “Search Engine Optimization All-In-One for Dummies” book, written by Bruce Clay
SMX East Moderator:
Content Strategy Director, Perficient Digital
@marktraphagenMark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.
In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.
Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.
SMX East Co-Moderator:
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SMX East Speaker:
Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.
SMX East Speaker:
Mellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco Systems where she is developing comprehensive content strategies based on business objectives and user needs leveraging insights derived from Intent Modeling. In her previous role as VP of SEO at Global Strategies, a division of Ogilvy, she lead the Technical SEO practice and served as the company’s thought leader often presenting at industry conferences.
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Bruce Clay
Founder & President, Bruce Clay, Inc.
Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker, author and educator. Clay also produces the search marketing Web series, SEM Synergy, on YouTube.com/BruceClayInc starting 2012, and is author of “Search Engine Optimization All-in-One for Dummies” -- more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.
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How to Utilize AI-Based Call Attribution to Optimize Paid Search - Invoca
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SMX Theater
Presented by:
Overview
Call tracking has been employed by search marketers for years, but its usefulness for campaign optimization has been limited by a lack of visibility into real call conversions - data that we demand from other digital channels. With recent advancements in machine learning, we can now accurately predict call conversions in real-time and push this data into search platforms to inform campaign attribution. Join this session to learn more about advancements in conversion measurement, and how you can apply predictive AI to improve your search marketing results.
SMX East Moderator:
Content Strategy Director, Perficient Digital
@marktraphagenMark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.
In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.
Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.
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Maggie is the Head of Social Media at MMI Agency, where she works with a team to lead both B2B and B2C brands in creating award-winning integrated campaigns that include paid, owned and earned media as well as experiential programs and events that ladder up to overall business goals. Over the past 10 years, Maggie has launched and managed large online communities for brands with hundreds of thousands of fans, implemented and managed robust social customer care programs, launched paid social strategies that reach millions, and managed events with hundreds of thousands of attendees for clients in various fields including real estate, fashion, energy, sports and medicine. Maggie is a frequent public speaker at social media and public relations conferences including regular contributions to #CMGRHangout, the Women in Information Technology Conference at Texas A&M, the Interactive Strategies Conference, and the CultureMap Connect Social Media series.
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Mellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco Systems where she is developing comprehensive content strategies based on business objectives and user needs leveraging insights derived from Intent Modeling. In her previous role as VP of SEO at Global Strategies, a division of Ogilvy, she lead the Technical SEO practice and served as the company’s thought leader often presenting at industry conferences.
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Mobile-First SEO Success
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SEO
Overview
Google is now using a mobile-first index based on how devices crawl the web. It's a radical change from the old desktop-centric approach. And the change has major ramifications for SEOs.
In this session, you'll learn techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Alexis Sanders works as a Technical SEO Account Manager at Merkle. The SEO technical team ensures the accuracy, feasibility and scalability of the agency’s technical recommendations across all verticals. She is a regular contributor to Search Engine Land, the Moz blog, OnCrawl, as well as TechnicalSEO.com, and is the creator of the TechnicalSEO.expert challenge. During the day lives a normal life as an SEO account manager. Currently she’s been really passionate about developing knowledge of machine learning and data science.
SMX East Speaker:
Marketing Manager for Digital Strategy, Content, and SEO, Cisco
@MellissaJensenMellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco Systems where she is developing comprehensive content strategies based on business objectives and user needs leveraging insights derived from Intent Modeling. In her previous role as VP of SEO at Global Strategies, a division of Ogilvy, she lead the Technical SEO practice and served as the company’s thought leader often presenting at industry conferences.
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The Speed Update: Faster is Better for Everyone
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SEO
Overview
A fast site provides a good user experience and leads to higher conversions. Page speed is both a Google ranking factor and a crucial contributor to user satisfaction.
Do you want to optimize your website for maximum speed but don't know how?
This session is a comprehensive tutorial on optimizing your site for speed. Get a detailed plan for optimizing page resources -- site images, CSS, JS, HTML and more -- to reduce page load times to increase engagement, conversions and SERP rankings. You'll take away insights and actionable tactics about prioritization, which tools to use efficiently and mistakes to avoid while making your website blazing fast.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Aleh Barysevich is a seasoned SEO expert, Founder and CMO at SEO PowerSuite, the company that makes professional software for full-cycle SEO campaigns. With about 20,000 active paid users today, SEO PowerSuite was launched in 2005. Over the 13 years Aleh has been the key figure in the company to determine the roadmap for the SEO PowerSuite development. Aleh and his team run ongoing in-house SEO research and SEO experiments to get first-hand understanding of what's really working in search today.
SMX East Speaker:
Marketing Manager for Digital Strategy, Content, and SEO, Cisco
@MellissaJensenMellissa Jensen is an 18-year search marketing veteran, specializing in global enterprise search strategies. She currently serves as the Marketing Manager for Content and SEO at Cisco Systems where she is developing comprehensive content strategies based on business objectives and user needs leveraging insights derived from Intent Modeling. In her previous role as VP of SEO at Global Strategies, a division of Ogilvy, she lead the Technical SEO practice and served as the company’s thought leader often presenting at industry conferences.
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Spending Less, Getting More: A Comprehensive Guide To SEM Targeting
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SEM
Overview
It used to be that you'd come up with a list of keywords, and some targeting and launch your campaign.
Not any more. In this session, we'll show you how to get the most out of all your targeting options right from the start -- keywords and match-types, bids, devices, locations, audiences, ad copy and more -- by leveraging them all together for maximum impact on ad spend and conversion.
Speakers
Justin Freid
EVP, Managing Director, CMI Media, @justin_Freid
Jonathan Kagan
Sr Director of Search & Biddable Media, MARC USA|Cogniscient Media, @jonkagan
Frederick Vallaeys
CEO, Optmyzr, Inc., @siliconvallaeysModerator
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
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As a data and technology driven executive, Justin has been successful helping organizations and brands make significant shifts through his unique approach change management. As EVP, Managing Director, Justin helps lead the overall direction and growth of CMI/Compas while also overseeing a select set of client relationships. With an extensive background in digital marketing, Justin also oversees the SEM, SEO and social media teams at CMI.
Justin has a monthly column across the Search Engine Land, Marketing Land and Martech Today platform, touching on everything from advertising technology and process improvement to theorizing how new technology will shape the advertising landscape.
Prior to joining CMI, Justin worked across various technology startups and agencies focusing in the CPG, insurance, retail and finance industries. Justin is also the co-author of Blogging Made Simple.
SMX East Speaker:
Jonathan Kagan, senior director of search and biddable media at MARC USA | Results Digital, began working in the online marketing industry in 2005, supporting search campaigns before expanding into other digital marketing sectors.
Prior to working with MARC USA, Kagan ran search marketing teams for Mediacom, Forbes, and Digitas. He led the enterprise search operations for clients like American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. He also created and oversaw Digitas Central America's search marketing operation.
You may of seen some of his presentations on mobile and multi-screen marketing at conferences like SES New York, ClickZ Live, Ad-Tech and SMX.
SMX East Speaker:
Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
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SEO Site Clinic
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Overview
Even the most knowledgeable SEOs are stumped sometimes, and everyone could use a regular SEO tuneup.
In this session, you'll have the opportunity to volunteer your site, describe the issues you are facing, and our SEO rockstars will diagnose your challenges in real time and offer specific actionable advice to repair or enhance your performance.
Speakers
Christine Churchill
President, KeyRelevance, @keyrelevance
Eric Enge
General Manager, Perficient DigitalModerator
SMX East Moderator:
Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
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SMX East Speaker:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX East Speaker:
Eric Enge
General Manager, Perficient Digital
SMX East Speaker:
CEO, Optmyzr, Inc.
@siliconvallaeysFrederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
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Optimizing your Shopping Campaigns for the Retail Holidays
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Classroom
Presented by:
Overview
Ready to get your shopping campaigns in tip-top shape for the holidays? In this session we'll be reviewing some key features and reports in Bing Ads to make sure you are maximizing reach & ROI on your shopping campaigns. Bring your laptops, we'll be diving into the Bing Merchant Center and the Bing Ads UI for hands-on learning. You'll walk away from this session armed with our best practices to succeed on Bing Shopping.
SMX East Moderator:
President, Alliance-Link.com
@debramastalerDebra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
SMX East Co-Moderator:
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SMX East Speaker:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX East Speaker:
Eric Enge
General Manager, Perficient Digital
SMX East Speaker:
CEO, Optmyzr, Inc.
@siliconvallaeysFrederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
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12:30 PM-2:00 PM
Lunch & Expo Hall Time.
JS and SEO: Misconceptions, Misunderstandings, and Reality - Botify
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SMX Theater
Presented by:
Overview
This talk will outline and dispel the key misconceptions about JavaScript's influence on SEO. What are the most common JavaScript myths in the SEO community today? Discover how JavaScript really impacts SEO, and what you can do to harness JS beneficially.
SMX East Moderator:
President, Alliance-Link.com
@debramastalerDebra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
SMX East Co-Moderator:
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SMX East Speaker:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX East Speaker:
Eric Enge
General Manager, Perficient Digital
SMX East Speaker:
CEO, Optmyzr, Inc.
@siliconvallaeysFrederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
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Frank Vitovich
Vice President Professional Services, Botify
Frank is a Digital Marketer with over 10 years of experience in Search Marketing. Frank joined Botify from GroupM where he was practice director of SEO. At Botify, Frank is responsible for helping customers extract the maximum value from the partnership with Botify and deliver impact to their organizations.
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Protect Your Brand: The Best Defense Is A Good Offense - Adthena
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SMX Theater
Presented by:
Overview
You are constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic - impacting revenue. Join Adthena to learn how playing 'brand offense' can help you gain more control of your brand and increase conversions. You'll learn how to identify and take action on brand term and trademark infringements, automatically detect brand hijack attempts and take action in real time, and how to use AI and machine learning to keep your brands safe at scale.
Raffle Prize: A Bionic Bird
SMX East Moderator:
President, Alliance-Link.com
@debramastalerDebra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
SMX East Co-Moderator:
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SMX East Speaker:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX East Speaker:
Eric Enge
General Manager, Perficient Digital
SMX East Speaker:
CEO, Optmyzr, Inc.
@siliconvallaeysFrederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
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Ashley Fletcher
VP Marketing, Adthena
Ashley's career has been honed in search for over ten years. Starting out agency-side as the Head of Online Marketing at Coast Digital, then to BeatThatQuote.com (bought by Google in 2011) leading their in-house marketing team. At Google, Ashley led the marketing of its finance and insurance comparison products across global markets. Continuing his experience in Product Marketing Ashley moved to Criteo, launching the Predictive Search product, an automated performance solution for Google Shopping in UK, US and France.
Now Adthena's VP Marketing, Ashley is responsible for marketing Adthena to a rapidly growing global audience. With an MSc in Global Marketing from the London School of Business and Finance, Ashley is also a graduate of the Google Marketing Academy program at The Wharton School, University of Pennsylvania.
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How To Get Buy-In For SEO From Those That Matter - RavenTools
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SMX Theater
Presented by:
Overview
- 6 Simple steps for SEO buy-in from executives and clients
- Understand their level of understanding
- Connecting SEO and it's impact for the revenue growth
- Dispelling harmful myths
- Setting the right expectations
- Advance tips that always work
- Reports are key to progress
SMX East Moderator:
President, Alliance-Link.com
@debramastalerDebra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
SMX East Co-Moderator:
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SMX East Speaker:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX East Speaker:
Eric Enge
General Manager, Perficient Digital
SMX East Speaker:
CEO, Optmyzr, Inc.
@siliconvallaeysFrederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
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Convert More Ad Clicks: Add Post-Click Optimization to Your Marketing Stack - Instapage
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Overview
Learn how to convert 6x more ad clicks by focusing on the post-click experience. Currently, more than 96% of ad clicks do not convert because of the absence of post-click optimization. Get tips on how to create, personalize, and optimize post-click landing pages as quickly as you create ads.
SMX East Moderator:
President, Alliance-Link.com
@debramastalerDebra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
SMX East Co-Moderator:
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SMX East Speaker:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX East Speaker:
Eric Enge
General Manager, Perficient Digital
SMX East Speaker:
CEO, Optmyzr, Inc.
@siliconvallaeysFrederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
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Running Digital Campaigns in China - Digital Crew
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Overview
This session will provide the latest trends and insights into search engine marketing (pay and non-paid) in China, including Baidu, 360, Shenma, Toutiao and more. You will walk away with practical knowledge that will be able to start optimising digital campaigns to China, where Google and Facebook do not exist.
Session attendees will receive a copy of an exclusive digital marketing guide book for China: the Smarter Perspective 2018.
SMX East Moderator:
President, Alliance-Link.com
@debramastalerDebra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.
SMX East Co-Moderator:
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SMX East Speaker:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX East Speaker:
Eric Enge
General Manager, Perficient Digital
SMX East Speaker:
CEO, Optmyzr, Inc.
@siliconvallaeysFrederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
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SMX East Speaker:
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SMX East Plus Session Presenter:
Ophenia Liang
Co-Founder & Director, Digital Crew
Ophenia Liang is the Co-founder & Director of Digital Crew. Liang is a specialist digital marketer into China with both academic and practical experience across the APAC region. She has assisted key global brands to enter and grow in the Chinese market through her strategic planning, execution and evaluation. She is also a highly sought-after speaker, as a result of her knowledge and digital marketing expertise selling into Asian markets, particularly China. Liang's area of expertise covers Chinese marketing, team management, account management, strategic planning, international media planning, PPC (GAP Qualified), Baidu SEM (Senior consultant), SEO, social media and web analytics. She holds a public relations degree from Sun Yat-Sen University, a Masters in Marketing from Melbourne University and is an accredited translator with the National Authority of Translators and Interpreters.
Awards: Ophenia is Winner of City of Sydney Business Award, Young Entrepreneur 2017; Winner of ACAA ICT & New Media Award 2017; and finalist of B & T Women in Media 2017.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
JavaScript: SEO Tips & Tricks
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SEO -
Track
SEO
Overview
JavaScript is used by 94 percent of all websites to enable robust user experiences. And Google is doubling down on PWA (Progressive Web Apps) adoption help you create fast, responsive, application-like experiences for mobile and desktop devices.
In this session, you'll learn:
- How to build and optimize search engine-friendly JavaScript-based sites.
- Tips and techniques to ensure your sites will rank well by making JavaScript content accessible to search engines.
- How to leverage the app-like functionality of PWAs.
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX East Co-Moderator:
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SMX East Speaker:
Bartosz Goralewicz is the co-founder of Elephate Agency, where daily tasks revolve around deep technical optimization of large, international structures. He leads a small, highly specialized team of technical SEO experts working hand in hand with clients' developers. Elephae believes in paving new ways in the SEO industry through bold, precise SEO campaigns for clients, SEO experiments and SEO case studies. Technical SEO is not only his job, but one of his biggest passions. He spends much of his time traveling around the world to share this passion with like-minded SEO folks.
SMX East Speaker:
General Manager, Perficient Digital
SMX East Speaker:
CEO, Optmyzr, Inc.
@siliconvallaeysFrederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Understanding Crawling & Indexing
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SEO -
Track
SEO
Overview
Join Frederic, who spent five years at the helm of Bing's crawl team, as he takes a deep dive into tactics for optimizing crawl budget and its impact on your content's visibility in the SERPs.
You'll leave the session with:
- An in-depth understanding of the factors that impact what, when and how much of your site content search engines will crawl.
- Tips for how best to maximize your site's "crawl budget" to ensure your most important content remains forever accessible.
SMX East Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX East Co-Moderator:
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SMX East Speaker:
Frederic Dubut is a Senior Program Manager at Bing, currently in charge of the fight against web spam after spending five years at the helm of the crawl team. During that time, the team consolidated all the legacy Bing crawlers (web, images, etc) into a single platform, scaled up crawl traffic by an order of magnitude and shipped a slate of innovative features, including URL previews (screenshots) and the very first version of mobile indexing at Bing.
In between these two roles at Bing, Frederic oversaw the Xbox Analytics effort, delivering insights and data tools to internal and external game studios developing on the Xbox platform. In that position, he represented Xbox at several gaming industry events, including the last Gaming Analytics Summit in April 2017.
SMX East Speaker:
General Manager, Perficient Digital
SMX East Speaker:
CEO, Optmyzr, Inc.
@siliconvallaeysFrederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Making Your Analytics Work Harder And Smarter
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Focus
SEM -
Track
SEM
Overview
Collecting and reporting website visitor data gets more sophisticated every day. But credible attribution remains elusive, and a sea of data without effective methods and tools for analysis doesn't help guide future marketing initiatives, budgets and websites updates.
In this session, our analytics experts will expose you to new methods, reporting tools, data connectors and attribution options available to help bring your data into better focus.
Speakers
Jenny Halasz
President, JLH Marketing, @jennyhalasz
Simon Poulton
Senior Director of Digital Intelligence, Wpromote, @spoultonModerator
SMX East Moderator:
Ginny Marvin is Third Door Media's Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
SMX East Co-Moderator:
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SMX East Speaker:
Jenny Halasz is President and Founder of JLH Marketing, a marketing consulting firm focused on developing scalable acquisition strategies for clients through PPC, implementing technical website improvements and content marketing through SEO, and giving clients the insights needed to measure success through analytics.
Some of the clients Jenny has worked with include: SAP, Four Seasons Resorts, Humana, Priceline, Motorola, Saint Laurent Paris (YSL), CitiFinancial, HP, NBC Stores, and Lions Gate Films.
Jenny writes a column (All Things SEO) for Search Engine Land, and is a contributing author for "SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization". She is a search marketing and analytics instructor for ASPE, and has spoken at SMX, SES, Pubcon, Conversion Conference, Internet Summit, AMA and other conferences. She lives in Raleigh, NC. Read more at http://www.linkedin.com/in/jennyhalasz or follow Jenny on Twitter @jennyhalasz.
SMX East Speaker:
Simon fell in love with the internet at an early age. As a child growing up in New Zealand, he found the idea that he could connect with anyone, anywhere in the world very intriguing. He developed his first website when I was 12 and never looked back. In addition to a love for the digital world, he studied Psychology at UCLA where we fell in love with the world of statistics. Combining his two passions, he is currently the Director of Digital Intelligence at Wpromote, the largest independent Digital Marketing agency in the USA.
Prior to joining Wpromote, Simon lead the Digital Marketing at Laserfiche, and, in 2014, was named by IBM & the Economist as one of the global top 25 social business leaders (Link: http://live.wavecast.co/socialbusinessleaders/2014/07/19/simon-poulton/ ). As an early adopter in the world of Paid Social, this inspired him to find new measurement solutions to better understand the impact of Digital Advertising on B2B sales cycles.
In addition to leading the Digital Intelligence team at Wpromote, he also serves as a Strategic Director and has worked closely with national brands like Charming Charlie, Providence Healthcare, Proactiv & Forever 21. In this role he leads internal teams with channel-specific experts to both design & executive Digital Marketing initiatives across all digital channels.
In addition to sharing his thoughts via text mediums, Simon has presented on numerous topics at SMX East 2017, SMX West 2018, Google (Los Angeles) & the annual Laserfiche conference. Not one to shy away from the stage, while in college Simon performed as UCLA mascot Joe Bruin regularly to over 80,000 fans at the Rose Bowl in Pasadena, CA.
SMX East Speaker:
CEO, Optmyzr, Inc.
@siliconvallaeysFrederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SEM Tune-Up Clinic With The SMX Mechanics
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All -
Track
Clinic
Overview
Just like your favorite classic car, your paid advertising campaigns require a tune-up every now and then to keep them running well.
In this hands-on clinic, our certified (and certifiable!) SMX SEM Mechanics will offer you their nest expert advice on your PPC ads, bidding tactics, and anything else on your mind. Bring your toughest paid search questions! Based loosely on the hilarious jovial NPR radio show, "Car Talk," this session is guaranteed to be as fun as it is informative.
Speakers
Frederick Vallaeys
CEO, Optmyzr, Inc., @siliconvallaeys
Julie Friedman Bacchini
President, Neptune Moon, @NeptuneMoon
Brad Geddes
Co-Founder, AdAlysis, @bgTheoryModerator
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
SMX East Speaker:
Julie Friedman Bacchini, President of Neptune Moon LLC, brings a new perspective to the SEM and SEO space: razor sharp as she cuts through often-confusing technologies, algorithms, tools, and hype – but refreshing, as she presents her findings with clarity and wit.
Her company, Neptune Moon, is a full-service search marketing and web development firm. With her extensive background in targeted marketing, she helps her clients reach their business goals by developing solid search marketing strategies, creating compelling custom web sites, and generating increased traffic and leads through expert SEO, paid search (PPC & SEM), and online reputation management.
Julie has been included in several “top influencer” lists for SEM and PPC. She is a “consultant’s consultant,” helping SEM and SEO professionals understand the impact of the latest search marketing news and leverage it to their advantage.
Julie’s goals for her clients and fellow SEM and SEO professionals are clearly stated in three powerful words: Strategize. Optimize. Maximize.
SMX East Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
The Rise of e-commerce Search Advertising
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Track
Solutions
Presented by:
Overview
Join Jeremi Gorman, Amazon Advertising's Director of Global Advertising Sales, as she discusses the continued emergence the e-commerce marketing discipline. She will be joined by a group of panelists who have navigated this rapidly evolving space by building successful marketing strategies. This session will outline ways that brands can achieve optimal success by employing a holistic e-commerce marketing strategy.
SMX East Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
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SMX East Speaker:
Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
SMX East Speaker:
Julie Friedman Bacchini, President of Neptune Moon LLC, brings a new perspective to the SEM and SEO space: razor sharp as she cuts through often-confusing technologies, algorithms, tools, and hype – but refreshing, as she presents her findings with clarity and wit.
Her company, Neptune Moon, is a full-service search marketing and web development firm. With her extensive background in targeted marketing, she helps her clients reach their business goals by developing solid search marketing strategies, creating compelling custom web sites, and generating increased traffic and leads through expert SEO, paid search (PPC & SEM), and online reputation management.
Julie has been included in several “top influencer” lists for SEM and PPC. She is a “consultant’s consultant,” helping SEM and SEO professionals understand the impact of the latest search marketing news and leverage it to their advantage.
Julie’s goals for her clients and fellow SEM and SEO professionals are clearly stated in three powerful words: Strategize. Optimize. Maximize.
SMX East Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
Jeremi Gorman
Head of Global Field Sales, Amazon Advertising
Jeremi Ann Gorman is the Head of Global Field Sales, Global Key Accounts, and Emerging Product Specialists for Amazon Advertising. Her team is responsible for helping advertising customers to grow their businesses through offerings that span Amazon.com and its owned and operated properties, including mobile, FireTV and outdoor. This is her third role at Amazon. She previously ran the US Advertising Sales team, prior to which she led the entertainment vertical for Amazon Advertising's US business.
Gorman joined Amazon in April of 2012. She has spent her career in digital media - first as an early Monster.com employee, then with Variety.com, and then at Yahoo! where she worked with global financial service advertisers. In her free time, she enjoys using her frequent flyer miles for unique travel experiences, such as diving with great white sharks in South Africa, boating on the Fjords in Norway, exploring Cuba, hiking the Inca Trail, spelunking in an ice cave in the French Alps, and riding a grown up sized tricycle down a mountain in Switzerland.
Gorman is an Executive Board member of The ADVERTISING Club of New York, where she was the recipient of the 2018 President's Award.
A Southern California native and UCLA graduate, Gorman currently lives in New York.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
The Future at Bing: Product and Innovation on the Horizon
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Track
Classroom
Presented by:
Overview
Come learn about the new capabilities in Bing Ads to help you understand and target your customers better, connect with the right message in the moment, and leverage new tools to save you time and get more done in your day. We'll cover new releases, things being tested in pilot, and some early planning we have. And gather your thoughts and feedback on where to go next.
Speakers
Aaron Lauper
Sr. Product Marketing Manager, Bing
Kevin Graham
Account Manager, Microsoft Search AdvertisingSMX East Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
SMX East Speaker:
Julie Friedman Bacchini, President of Neptune Moon LLC, brings a new perspective to the SEM and SEO space: razor sharp as she cuts through often-confusing technologies, algorithms, tools, and hype – but refreshing, as she presents her findings with clarity and wit.
Her company, Neptune Moon, is a full-service search marketing and web development firm. With her extensive background in targeted marketing, she helps her clients reach their business goals by developing solid search marketing strategies, creating compelling custom web sites, and generating increased traffic and leads through expert SEO, paid search (PPC & SEM), and online reputation management.
Julie has been included in several “top influencer” lists for SEM and PPC. She is a “consultant’s consultant,” helping SEM and SEO professionals understand the impact of the latest search marketing news and leverage it to their advantage.
Julie’s goals for her clients and fellow SEM and SEO professionals are clearly stated in three powerful words: Strategize. Optimize. Maximize.
SMX East Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Kevin Graham
Account Manager, Microsoft Search Advertising
With over 10 years of marketing and advertising experience, Kevin has pretty much worked within every corner of the industry. Starting out in a small NYC based agency as a media buyer & creative specialist he quickly transitioned into the sales side of the business working at Scripps Networks as a Sales Planner, managing National TV schedules for Fortune 500 Brands across HGTV & Travel Channel. He started his digital career in 2014 with Microsoft as a Display Account Manager followed by a two-year stint at AOL and back with Microsoft as a Search AM in 2017. With a concentration in account management and strategic partnerships, he has worked across display, tv, print, outdoor, mobile, programmatic, native and search. He is a graduate of Muhlenberg College where he met his wife Alissa and they live in Bergen County, New Jersey with their 1-year old son Will and Dog Lupo.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
3:00 PM-3:30 PM
Refreshments & Expo Hall Time.
Creating High-Value City Pages For Local SEO That Delight Visitors And Drive Traffic - Crowd Content
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Focus
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Track
SMX Theater
Presented by:
Overview
With nearly half of all searches on Google showing local intent, local SEO is more important than ever. While many of these searchers end up visiting results in the local pack, many of them don't, and that's where city pages can help you capture valuable local traffic. Creating quality city pages at scale can be a challenge, and done wrong can lead to you creating gateway pages that may get your site penalized. Join us for this session where we share our proven process for creating high-value city pages.
SMX East Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
SMX East Speaker:
Julie Friedman Bacchini, President of Neptune Moon LLC, brings a new perspective to the SEM and SEO space: razor sharp as she cuts through often-confusing technologies, algorithms, tools, and hype – but refreshing, as she presents her findings with clarity and wit.
Her company, Neptune Moon, is a full-service search marketing and web development firm. With her extensive background in targeted marketing, she helps her clients reach their business goals by developing solid search marketing strategies, creating compelling custom web sites, and generating increased traffic and leads through expert SEO, paid search (PPC & SEM), and online reputation management.
Julie has been included in several “top influencer” lists for SEM and PPC. She is a “consultant’s consultant,” helping SEM and SEO professionals understand the impact of the latest search marketing news and leverage it to their advantage.
Julie’s goals for her clients and fellow SEM and SEO professionals are clearly stated in three powerful words: Strategize. Optimize. Maximize.
SMX East Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Automating Workflows to Scale With Ease - Accelo
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Focus
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Track
SMX Theater
Presented by:
Overview
Discover how you can take complex workflows, simplify them and apply automation to streamline busy work. Scale effectively and get more of your day back by doing more of the work you love.
SMX East Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
SMX East Speaker:
Julie Friedman Bacchini, President of Neptune Moon LLC, brings a new perspective to the SEM and SEO space: razor sharp as she cuts through often-confusing technologies, algorithms, tools, and hype – but refreshing, as she presents her findings with clarity and wit.
Her company, Neptune Moon, is a full-service search marketing and web development firm. With her extensive background in targeted marketing, she helps her clients reach their business goals by developing solid search marketing strategies, creating compelling custom web sites, and generating increased traffic and leads through expert SEO, paid search (PPC & SEM), and online reputation management.
Julie has been included in several “top influencer” lists for SEM and PPC. She is a “consultant’s consultant,” helping SEM and SEO professionals understand the impact of the latest search marketing news and leverage it to their advantage.
Julie’s goals for her clients and fellow SEM and SEO professionals are clearly stated in three powerful words: Strategize. Optimize. Maximize.
SMX East Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
,
SMX East Plus Session Presenter:
Julia Shorter
Field Marketing Specialist, Accelo
As a Field Marketing Specialist at Accelo, Julia Shorter travels all over the United States educating and helping businesses get back to doing the work they love. Julia and the team focus on solving real-world business problems with technology; helping small and medium businesses scale with Service Operations Automation (or ServOps for short), a new technology category that helps double profitability and increase utilization by streamlining and automating day-to-day operations.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Seamless Site Migrations
Close-
Focus
SEO -
Track
SEO
Overview
Are you planning on switching to HTTPS, introducing a new CMS, changing hosting providers or relaunching your templates? Beware. Many things can go wrong. And the consequences can be severe.
Don't worry. We've got you covered! Attend this session and leave with a comprehensive strategy for executing an error-free site migration. Taylor has been involved with more than 40 site migrations and will share hands-on advice on how you should plan your relaunch and avoid common problems.
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Taylor currently leads the SEO team at Conde Nast, which is a premier media company renowned for producing the highest quality content for the world's most influential audiences. Taylor helps lead the SEO strategy across 18 brand websites like Vogue, Vanity Fair, GQ and Wired and others that span across verticals like fashion, food, lifestyle & health.
With over 8 years of experience, Taylor has SEO'd her way through other publishing websites like Martha Stewart and Martha Stewart Weddings, as well as having experience supporting luxury e-commerce sites and experiences at an agency where she got her start.
In 2017, the Condé Nast SEO team were nominated for the Search Engine Land awards and US Search Awards for Best In-House SEO team.
SMX East Speaker:
President, Neptune Moon
@NeptuneMoonJulie Friedman Bacchini, President of Neptune Moon LLC, brings a new perspective to the SEM and SEO space: razor sharp as she cuts through often-confusing technologies, algorithms, tools, and hype – but refreshing, as she presents her findings with clarity and wit.
Her company, Neptune Moon, is a full-service search marketing and web development firm. With her extensive background in targeted marketing, she helps her clients reach their business goals by developing solid search marketing strategies, creating compelling custom web sites, and generating increased traffic and leads through expert SEO, paid search (PPC & SEM), and online reputation management.
Julie has been included in several “top influencer” lists for SEM and PPC. She is a “consultant’s consultant,” helping SEM and SEO professionals understand the impact of the latest search marketing news and leverage it to their advantage.
Julie’s goals for her clients and fellow SEM and SEO professionals are clearly stated in three powerful words: Strategize. Optimize. Maximize.
SMX East Speaker:
Co-Founder, AdAlysis
@bgTheoryBrad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Solving Complex SEO Problems When Standard Fixes Don't Apply
Close-
Focus
SEO -
Track
SEO
Overview
Most technical audit presentations cover tools and theory, but few help you piece it all together or sort out the issues when standard fixes have been implemented and are not performing as expected.
In this session, our speakers share the metrics that indicate significant SEO problems. And they'll offer strategies and tactics that work when standard technical SEO fixes do not.
Speakers
Hannah Thorpe
Head of SEO Strategy, Found, @hannahjthorpe
Arsen Rabinovich
Founder/Director of SEO, TopHatRank.com LLC, @tophatarsenModerator
SMX East Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX East Co-Moderator:
,
SMX East Speaker:
Hannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
SMX East Speaker:
Arsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency that specializes in innovative digital marketing techniques for modern brands of all sizes.
In late 2008 Arsen started off as an SEO consultant, hired his first employee in 2009 and formed TopHatRank.com LLC in August of 2010.
The company is now ten people strong with offices in Sherman Oaks and provides services to over 30 clients within a variety of verticals including eCommerce, medical technology, financial services, social networking, local small business, music and entertainment, and technology startups.
Arsen was born in Odessa, Ukraine and immigrated to the US with his family in 1991 at the age of 10. He is a self-proclaimed SEO junkie with a passion for food, animals, science, technology and everything that has to do with digital marketing.
SMX East Speaker:
Co-Founder, AdAlysis
@bgTheoryBrad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Speaker:
,
SMX East Speaker:
,
SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Getting The Most Out Of Google Ads & Bing Ads Interfaces & Editors
Close-
Focus
SEM -
Track
SEM
Overview
As an SEM, your ability to maximize the tools you have at your disposal is critical. And while new features and functionality from Google Ads and Bing can be great, it's just more for you to learn. Today, you have to stay on top of Google phasing out the "old" AdWords interface, and it's your job understand what's changed, what's new and where you can squeeze even more value out of your campaigns.
In this session, you'll discover the latest updates, learn how to work faster and smarter in the Google Ads & Bing Ads interfaces and leverage powerful desktop editors to get more out of your campaigns.
SMX East Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Co-Moderator:
,
SMX East Speaker:
Ted Ives is founder and CEO of SEMCopilot, software for PPC account managers. SEMCopilot is an innovative and rapidly evolving software platform dedicated to making PPC account managers successful, and much of it is focused on solving problems that Ted has personally encountered (particularly his own mistakes he’s learned from) managing many dozens of AdWords accounts over the years.
SMX East Speaker:
Julie Friedman Bacchini, President of Neptune Moon LLC, brings a new perspective to the SEM and SEO space: razor sharp as she cuts through often-confusing technologies, algorithms, tools, and hype – but refreshing, as she presents her findings with clarity and wit.
Her company, Neptune Moon, is a full-service search marketing and web development firm. With her extensive background in targeted marketing, she helps her clients reach their business goals by developing solid search marketing strategies, creating compelling custom web sites, and generating increased traffic and leads through expert SEO, paid search (PPC & SEM), and online reputation management.
Julie has been included in several “top influencer” lists for SEM and PPC. She is a “consultant’s consultant,” helping SEM and SEO professionals understand the impact of the latest search marketing news and leverage it to their advantage.
Julie’s goals for her clients and fellow SEM and SEO professionals are clearly stated in three powerful words: Strategize. Optimize. Maximize.
SMX East Speaker:
Co-Founder, AdAlysis
@bgTheoryBrad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Social Media Clinic
Close-
Focus
All -
Track
Clinic
Overview
Got questions about how to deal with Twitter, Facebook, Pinterest or other social media sites? We've got experts on hand ready to take specific questions from the audience in this interactive, engaging session.
Speakers
Mark Traphagen
Content Strategy Director, Perficient Digital, @marktraphagen
Veronica McGhee
Social/Search Supervisor, Cramer-Krasselt, @veronica_SEM
Joe Martinez
Director of Client Strategy, Clix Marketing, @MilwaukeePPCModerator
SMX East Moderator:
Lauren supports the Search Engine Land community, overseeing Facebook, Google+, LinkedIn and Twitter, as well as community features on the site itself. Her first Wiley book, "The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success," was released in January, 2013 and can be found on Amazon.com.
SMX East Co-Moderator:
,
SMX East Speaker:
Mark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.
In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.
Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.
SMX East Speaker:
Veronica McGhee is a social and search supervisor at Cramer-Krasselt where she works with conversion-focused clients, leveraging social platforms and paid search advertising to drive sales for restaurants, CPG brands, hotels and casinos. Veronica started her career doing media relations for search technology clients which peaked her interest enough to switch gears, leave her job and take an unpaid internship to learn SEO. From that point she transitioned to paid search, starting at Walgreens where campaigns were ROAS focused. Switching from ecommerce, Veronica spent three years as a digital acquisition lead at a B2B marketing agency where she increased leads for clients in manufacturing, engineering and technology. Veronica ran paid search, remarketing and display ads, as well as email marketing automation to drive quote requests and product sample orders.
Veronica’s clients saw the largest increase in conversions from Facebook upon uploading a customer list to Facebook when the feature first became available. From that point forward, Veronica knew that social always had to be part of the conversation when building a media strategy. Convinced that social is a must-know skill, she took a hybrid role at C-K where more than half of her client work is running social campaigns and the rest focusing on paid search. Veronica is a DePaul University graduate with a degree in PR & Advertising. She was introduced to Google Analytics and AdWords in college, which she believes made her gravitate towards performance-driven advertising. She grew up on the northside of Chicago, she considers herself the Next Food Network Star in training, she’s an avid reader and likes to make her own jewelry.
SMX East Speaker:
Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube.
He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.
SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
Mastering SEO Silos
Close-
Focus
-
Track
Solutions
Presented by:
Overview
Come learn about SEO siloing from the person who invented it. This powerful “ranking factor” is often overlooked or implemented incorrectly.
Attendees will learn the concepts and approaches to designing a silo architecture and the steps in the process.
You will learn:
- What is a silo, and why does it matter?
- Examples of successful results using silos
- Essential steps in the siloing process
- Effective internal linking structures
- How to create physical and virtual silos
SMX East Moderator:
Content Marketing Manager, Third Door Media
@beebowLauren supports the Search Engine Land community, overseeing Facebook, Google+, LinkedIn and Twitter, as well as community features on the site itself. Her first Wiley book, "The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success," was released in January, 2013 and can be found on Amazon.com.
SMX East Co-Moderator:
,
SMX East Speaker:
Mark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.
In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.
Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.
SMX East Speaker:
Veronica McGhee is a social and search supervisor at Cramer-Krasselt where she works with conversion-focused clients, leveraging social platforms and paid search advertising to drive sales for restaurants, CPG brands, hotels and casinos. Veronica started her career doing media relations for search technology clients which peaked her interest enough to switch gears, leave her job and take an unpaid internship to learn SEO. From that point she transitioned to paid search, starting at Walgreens where campaigns were ROAS focused. Switching from ecommerce, Veronica spent three years as a digital acquisition lead at a B2B marketing agency where she increased leads for clients in manufacturing, engineering and technology. Veronica ran paid search, remarketing and display ads, as well as email marketing automation to drive quote requests and product sample orders.
Veronica’s clients saw the largest increase in conversions from Facebook upon uploading a customer list to Facebook when the feature first became available. From that point forward, Veronica knew that social always had to be part of the conversation when building a media strategy. Convinced that social is a must-know skill, she took a hybrid role at C-K where more than half of her client work is running social campaigns and the rest focusing on paid search. Veronica is a DePaul University graduate with a degree in PR & Advertising. She was introduced to Google Analytics and AdWords in college, which she believes made her gravitate towards performance-driven advertising. She grew up on the northside of Chicago, she considers herself the Next Food Network Star in training, she’s an avid reader and likes to make her own jewelry.
SMX East Speaker:
Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube.
He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.
SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
Bruce Clay
Founder & President, Bruce Clay, Inc.
Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Clay is an accomplished speaker, author and educator. Clay also produces the search marketing Web series, SEM Synergy, on YouTube.com/BruceClayInc starting 2012, and is author of “Search Engine Optimization All-in-One for Dummies” -- more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
The Power of Unsilo-ed Search Data!
Close-
Focus
-
Track
Classroom
Presented by:
Overview
No one has ever shown me insights like this, in this way. Time after time, clients would say that. What was Seer doing with their data that had even the most savvy clients saying that? In this presentation we'll show you how to use Power Bi (or other tools like Tableau, Looker, etc.) to bring together organic and paid data in new ways & how to use them to create visuals and stories that help you find BIG opportunities in your data, in seconds.
SMX East Moderator:
Content Marketing Manager, Third Door Media
@beebowLauren supports the Search Engine Land community, overseeing Facebook, Google+, LinkedIn and Twitter, as well as community features on the site itself. Her first Wiley book, "The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success," was released in January, 2013 and can be found on Amazon.com.
SMX East Co-Moderator:
,
SMX East Speaker:
Mark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.
In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.
Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.
SMX East Speaker:
Veronica McGhee is a social and search supervisor at Cramer-Krasselt where she works with conversion-focused clients, leveraging social platforms and paid search advertising to drive sales for restaurants, CPG brands, hotels and casinos. Veronica started her career doing media relations for search technology clients which peaked her interest enough to switch gears, leave her job and take an unpaid internship to learn SEO. From that point she transitioned to paid search, starting at Walgreens where campaigns were ROAS focused. Switching from ecommerce, Veronica spent three years as a digital acquisition lead at a B2B marketing agency where she increased leads for clients in manufacturing, engineering and technology. Veronica ran paid search, remarketing and display ads, as well as email marketing automation to drive quote requests and product sample orders.
Veronica’s clients saw the largest increase in conversions from Facebook upon uploading a customer list to Facebook when the feature first became available. From that point forward, Veronica knew that social always had to be part of the conversation when building a media strategy. Convinced that social is a must-know skill, she took a hybrid role at C-K where more than half of her client work is running social campaigns and the rest focusing on paid search. Veronica is a DePaul University graduate with a degree in PR & Advertising. She was introduced to Google Analytics and AdWords in college, which she believes made her gravitate towards performance-driven advertising. She grew up on the northside of Chicago, she considers herself the Next Food Network Star in training, she’s an avid reader and likes to make her own jewelry.
SMX East Speaker:
Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube.
He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.
SMX East Speaker:
,
SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
4:45 PM-6:00 PM
Meet the market leading solution providers exhibiting at SMX East, while enjoying a beverage, snacks and networking.
(open to all ticket types).
6:00 PM-7:00 PM
In-House SEO & SEM Community Meetup
7:30 PM-9:30 PM
Janes Of Digital
Talking SEO At Your Company - Page One Power
Close-
Focus
-
Track
SMX Theater
Presented by:
Overview
Do you struggle to get buy in and understanding as to why SEO needs to play a part of your overall web marketing strategies? Come and here how to talk SEO in your company to get better buy in and support at all levels of your organization.
We will be raffling off a Technical SEO flow chart poster to those who attend this session.
SMX East Moderator:
Content Marketing Manager, Third Door Media
@beebowLauren supports the Search Engine Land community, overseeing Facebook, Google+, LinkedIn and Twitter, as well as community features on the site itself. Her first Wiley book, "The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success," was released in January, 2013 and can be found on Amazon.com.
SMX East Co-Moderator:
,
SMX East Speaker:
Mark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.
In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.
Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.
SMX East Speaker:
Veronica McGhee is a social and search supervisor at Cramer-Krasselt where she works with conversion-focused clients, leveraging social platforms and paid search advertising to drive sales for restaurants, CPG brands, hotels and casinos. Veronica started her career doing media relations for search technology clients which peaked her interest enough to switch gears, leave her job and take an unpaid internship to learn SEO. From that point she transitioned to paid search, starting at Walgreens where campaigns were ROAS focused. Switching from ecommerce, Veronica spent three years as a digital acquisition lead at a B2B marketing agency where she increased leads for clients in manufacturing, engineering and technology. Veronica ran paid search, remarketing and display ads, as well as email marketing automation to drive quote requests and product sample orders.
Veronica’s clients saw the largest increase in conversions from Facebook upon uploading a customer list to Facebook when the feature first became available. From that point forward, Veronica knew that social always had to be part of the conversation when building a media strategy. Convinced that social is a must-know skill, she took a hybrid role at C-K where more than half of her client work is running social campaigns and the rest focusing on paid search. Veronica is a DePaul University graduate with a degree in PR & Advertising. She was introduced to Google Analytics and AdWords in college, which she believes made her gravitate towards performance-driven advertising. She grew up on the northside of Chicago, she considers herself the Next Food Network Star in training, she’s an avid reader and likes to make her own jewelry.
SMX East Speaker:
Joe Martinez is the Director of Client Strategy for Clix Marketing. His focus on marketing psychology and user experience helps his clients achieve record growths and lifetime customers. While he is hands-on in all aspects of PPC, his true passions lie in Display, Remarketing, and YouTube.
He is a regular contributor to Search Engine Land, Marketing Land, and WordStream. He has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Bing Ads. He regularly speaks at conferences such as SMX Advanced, SMX West, SMX East, HeroConf, Confluence Conference, Digital Olympus and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017 and 2018.
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Speaker:
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SMX East Plus Session Presenter:
Joe Oliver
Editor in Chief, PAGES Magazine
Joe Oliver is the Editor in Chief of PAGES Magazine. PAGES is a free magazine for digital marketers. Published quarterly, with each issue centered around SEO topics. PAGES gathers insight and stories from industry experts to create a resource for anyone who wants to explore SEO.
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
SMX East Plus Session Presenter:
How (and Why) to Rank in Position Zero - Stone Temple Consulting
Close-
Focus
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Track
SMX Theater
Presented by:
Overview
Featured snippets are becoming more prominent than ever. Come to this session to learn what types of queries they show up for most, how to structure your content to earn them, and the process to use to KEEP them, once you've earned them. Earn more featured snippets, and watch your traffic grow!
SMX East Moderator:
Content Marketing Manager, Third Door Media
@beebowLauren supports the Search Engine Land community, overseeing Facebook, Google+, LinkedIn and Twitter, as well as community features on the site itself. Her first Wiley book, "The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success," was released in January, 2013 and can be found on Amazon.com.
SMX East Co-Moderator:
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SMX East Speaker:
Mark Traphagen is Content Strategy Director for Perficient Digital. With over 160,000 social media followers, he has become a sought after speaker at national conferences such as MozCon, PubCon, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, and Marketing Land (where he writes a monthly Social Media column). Of course, he also regularly publishes on the Stone Temple blog.
In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.
Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.
SMX East Speaker:
Veronica McGhee is a social and search supervisor at Cramer-Krasselt where she works with conversion-focused clients, leveraging social platforms and paid search advertising to drive sales for restaurants, CPG brands, hotels and casinos. Veronica started her career doing media relations for search technology clients which peaked her interest enough to switch gears, leave her job and take an unpaid internship to learn SEO. From that point she transitioned to paid search, starting at Walgreens where campaigns were ROAS focused. Switching from ecommerce, Veronica spent three years as a digital acquisition lead at a B2B marketing agency where she increased leads for clients in manufacturing, engineering and technology. Veronica ran paid search, remarketing and display ads, as well as email marketing automation to drive quote requests and product sample orders.
Veronica’s clients saw the largest increase in conversions from Facebook upon uploading a customer list to Facebook when the feature first became available. From that point forward, Veronica knew that social always had to be part of the conversation when building a media strategy. Convinced that social is a must-know skill, she took a hybrid role at C-K where more than half of her client work is running social campaigns and the rest focusing on paid search. Veronica is a DePaul University graduate with a degree in PR & Advertising. She was introduced to Google Analytics and AdWords in college, which she believes made her gravitate towards performance-driven advertising. She grew up on the northside of Chicago, she considers herself the Next Food Network Star in training, she’s an avid reader and likes to make her own jewelry.