Obsessed With SEO & SEM

October 24-25, 2018
Jacob K. Javits Convention Center

SMX East 2018 Agenda

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Calendar

Full Conference Agenda - Tuesday, October 23rd

Pre-Conference Workshops (Additional fee) - 9:00 AM-5:00 PM

Advanced SEO Training with Bruce Clay

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    Workshops

Presented by Bruce Clay

Overview

Spend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines. Learn More.

Certified Knowledge Advanced AdWords Training

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    Workshops

Presented by Brad Geddes

Overview

Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies’ interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full day of AdWords education and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing. Learn More.

Mastering Social Media Advertising

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    Workshops

Presented by Ginny Marvin

Overview

Designed for experienced paid social practitioners and managers, this day-long workshop will be an intensive dive into getting more out of paid social — from advanced-level learning on creative strategies to efficiently managing campaigns to discussions on broader trends that will impact companies and digital marketers in the years to come. Learn More.

Hardcore Technical SEO Tactics & Techniques

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    Workshops

Presented by Eric Enge

Overview

Do you deal with big SEO problems? Do you work in a large enterprise, or have a site with millions (or billions) of web pages? If so, the basic SEO training material is not what you’re looking for. You’re looking for the master class, the one that is loaded with advanced content. Topics include how to analyze and solve a variety of thorny technical SEO challenges, how to create and implement progressive web apps, PWAMPs, how to understand the impact of machine learning and AI on search. Learn More.

Search Marketing Boot Camp

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Overview

Search Engine Marketing (SEM) can be overwhelming when you are just starting out. That’s why we created the Search Marketing Boot Camp — a one-day pre-conference experience sessions that will prepare you to implement traffic- and revenue-boosting SEM techniques immediately. Our built-in networking opportunities will introduce you to others in the industry who will prove to be professional resources and personal friends, including our online social networking tool to meet people before the conference. Learn More.

Calendar

Full Conference Agenda - Wednesday, October 24th

7:00 AM-9:00 AM

Breakfast/Registration

9:00 AM-9:45 AM

SEO Keynote Conversation: Bing & SEO

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    SEO

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TBA

Speakers

Christi Olson

Head of Evangelism for Search, Microsoft, @christijolson

Frederic Dubut

Senior Program Manager, Bing, @CoperniX

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

SEM Keynote Conversation: Bing & SEM

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    SEM
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    SEM

Overview

With 20% market share, Bing offers many opportunities for advertisers to reach new markets. Hear what the Bing Ads team has been working on, what's in store for advertising opportunities on the platform and where Microsoft sees search headed.

Speakers

David Pann

General Manager, Search Business Group, Microsoft, @davidpann

Moderator

Ginny Marvin
Associate Editor, Third Door Media, Inc., @ginnymarvin

9:45 AM-10:00 AM

Break

10:00 AM-11:00 AM

A Google Insider's Guide To The New Search Console, All About Penalties & More

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Level: Advanced
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    SEO
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    SEO

Overview

Have you ever wished you could sit down with someone who's spent years working within Google, helping to shape the company's ranking algorithms and spam policies?

Here's your chance: In this session, former senior Google Search Quality team member Fili Wiese takes you on a deep dive into all of the goodies in the new Google Search Console. He'll also explain Google manual penalties, their impact on your website and how to deal with them swiftly and successfully.

Speakers

Fili Wiese

SEO Expert, SearchBrothers, @filiwiese

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Aligning Your Marketing With Your Customer's Journey

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Level: Intermediate
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    SEM
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    SEM

Overview

In today's challenging marketing world, the ability to align messaging across channels, segment your best performing audiences and create cohesive journey-mapping from awareness through sales is critical for success. It's especially challenging because getting it right means closely collaborating and coordinating with multiple departments and stakeholders.

This session explores how to get in step with your customer (and your team) as they follow their own paths towards interest, engagement and conversion.

Speakers

Amy Bishop

Owner, Cultivative, @hoffman8

Heather Cooan

Founder & Principal Growth Strategist, HDC Digital, @HeatherCooan

Moderator

Brad Geddes
Co-Founder, AdAlysis, @bgTheory

Content Clinic

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    Clinic

Overview

While most online marketers dedicate considerable resources to the care and feeding of content on their websites, a few savvy marketers are discovering that a multi-faceted approach to content creation, curation and repurposing provides multiple benefits.

In this session our experts will answer questions about content strategy and tactics to help amplify the overall impacts of your campaigns.

Moderator

Mark Traphagen
Senior Director of Brand Evangelism, Perficient Digital, @marktraphagen

Excel With Bing

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11:00 AM-11:30 AM

Refreshments & Expo Hall Opens.

Bruce Clay

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    SMX Theater

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TBA

Invoca

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11:30 AM-12:30 PM

Mobile-First & AMP Success

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Level: Intermediate
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    SEO
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    SEO

Overview

Google is now using a mobile-first index based on how mobile devices would crawl the web.

In this session, you'll learn advanced techniques to perform an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site. You'll also learn tactics and techniques for maximizing the effectiveness of your site's AMP (accelerated mobile pages) content.

Speakers

Alexis Sanders

Technical SEO Account Manager, Merkle, @AlexisKSanders

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

The Speed Update: Faster is Better for Everyone

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Level: Intermediate
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    SEO
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    SEO

Overview

A fast site provides a good user experience and leads to higher conversions. Page speed is both a Google ranking factor and a crucial contributor to user satisfaction.

Do you want to optimize your website for maximum speed but don't know how?

This session is a comprehensive tutorial on optimizing your site for speed. Get a detailed plan for optimizing page resources -- site images, CSS, JS, HTML and more -- to reduce page load times to increase engagement, conversions and SERP rankings. You'll take away insights and actionable tactics about prioritization, which tools to use efficiently and mistakes to avoid while making your website blazing fast.

Speakers

Aleh Barysevich

Founder and Chief Marketing Officer, SEO PowerSuite, @ab80

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Spending Less, Getting More: A Comprehensive Guide To SEM Targeting

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Level: Advanced
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    SEM
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    SEM

Overview

It used to be that you'd come up with a list of keywords, and some targeting and launch your campaign.

Not any more. In this session, we'll show you how to get the most out of all your targeting options right from the start -- keywords and match-types, bids, devices, locations, audiences, ad copy and more -- by leveraging them all together for maximum impact on ad spend and conversion.

Speakers

Justin Freid

EVP, Managing Director, CMI Media, @justin_Freid

Moderator

Matt Van Wagner
President, Find Me Faster, @mvanwagner

SEO Site Clinic

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    Clinic

Overview

Even the most knowledgeable SEOs are stumped sometimes, and everyone could use a regular SEO tuneup.

In this session, you'll have the opportunity to volunteer your site, describe the issues you are facing, and our SEO rockstars will diagnose your challenges in real time and offer specific actionable advice to repair or enhance your performance.

Moderator

Debra Mastaler
Features Editor, Search Engine Land, @debramastaler

Excel With Bing

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12:30 PM-2:00 PM

Lunch & Expo Hall Time.

Botify

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    SMX Theater

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TBA

Adthena

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Ninja Cat

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Instapage

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Digital Crew

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2:00 PM-3:00 PM

JavaScript: SEO Tips & Tricks

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Level: Advanced
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    SEO

Overview

JavaScript is used by 94 percent of all websites to enable robust user experiences. And Google is doubling down on PWA (Progressive Web Apps) adoption help you create fast, responsive, application-like experiences for mobile and desktop devices.

In this session, you'll learn:

- How to build and optimize search engine-friendly JavaScript-based sites.
- Tips and techniques to ensure your sites will rank well by making JavaScript content accessible to search engines.
- How to leverage the app-like functionality of PWAs.

Speakers

Maria Cieslak

Senior Technical SEO, Elephate, @McCieslak

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Understanding Crawling & Indexing

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Level: Intermediate
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    SEO

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Join Frederic, who spent five years at the helm of Bing's crawl team, as he takes a deep dive into tactics for optimizing crawl budget and its impact on your content's visibility in the SERPs.

You'll leave the session with:
- An in-depth understanding of the factors that impact what, when and how much of your site content search engines will crawl.
- Tips for how best to maximize your site's "crawl budget" to ensure your most important content remains forever accessible.

Speakers

Frederic Dubut

Senior Program Manager, Bing, @CoperniX

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Making Your Analytics Work Harder And Smarter

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Level: Intermediate
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    SEM
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    SEM

Overview

Collecting and reporting website visitor data gets more sophisticated every day. But credible attribution remains elusive, and a sea of data without effective methods and tools for analysis doesn't help guide future marketing initiatives, budgets and websites updates.

In this session, our analytics experts will expose you to new methods, reporting tools, data connectors and attribution options available to help bring your data into better focus.

Speakers

Jenny Halasz

President, JLH Marketing, @jennyhalasz

Simon Poulton

Director of Digital Intelligence, Wpromote, @spoulton

Moderator

Matt Van Wagner
President, Find Me Faster, @mvanwagner

SEM Tune-Up Clinic With The SMX Mechanics

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    Clinic

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Just like your favorite classic car, your paid advertising campaigns require a tune-up every now and then to keep them running well.

In this hands-on clinic, our certified (and certifiable!) SMX SEM Mechanics will offer you their nest expert advice on your PPC ads, bidding tactics, and anything else on your mind. Bring your toughest paid search questions! Based loosely on the hilarious jovial NPR radio show, "Car Talk," this session is guaranteed to be as fun as it is informative.

Moderator

Matt Van Wagner
President, Find Me Faster, @mvanwagner

The Rise of e-commerce Search Advertising

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Join Jeremi Gorman, Amazon Advertising's Director of Global Field Sales, as she discusses the growth that's happening in e-commerce marketing, with a special focus on e-commerce search, and how advertisers can be a part of that growth by building successful marketing strategies in this rapidly evolving space.

This session will outline ways that brands can achieve optimal success by employing a holistic e-commerce marketing strategy. Jeremi will highlight a growing element of e-commerce marketing, search, and dive into how it is becoming increasingly important to consider search as a core element of marketing plans.

Speakers

Jeremi Gorman

Head of Global Field Sales, Amazon Advertising

Excel With Bing

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3:00 PM-3:30 PM

Refreshments & Expo Hall Time.

Crowd Content

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    SMX Theater

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Accelo

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3:30 PM-4:45 PM

Seamless Site Migrations

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Level: Intermediate
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    SEO

Overview

Are you planning on switching to HTTPS, introducing a new CMS, changing hosting providers or relaunching your templates? Beware. Many things can go wrong. And the consequences can be severe.

Don't worry. We've got you covered! Attend this session and leave with a comprehensive strategy for executing an error-free site migration. Bastian will share hands-on advice on how you should plan your relaunch and avoid common problems.

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Solving Complex SEO Problems When Standard Fixes Don't Apply

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Level: Advanced
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    SEO
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    SEO

Overview

Most technical audit presentations cover tools and theory, but few help you piece it all together or sort out the issues when standard fixes have been implemented and are performing as expected.

In this session, our speakers share the metrics that indicate significant SEO problems. And they'll offer strategies and tactics that work when standard technical SEO fixes do not.

Speakers

Hannah Thorpe

Managing Director, White.net, @hannahjthorpe

Arsen Rabinovich

Founder/Director of SEO, TopHatRank.com LLC, @tophatarsen

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Getting The Most Out Of Google Ads & Bing Ads Interfaces & Editors

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Level: Intermediate
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    SEM
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    SEM

Overview

As an SEM, your ability to maximize the tools you have at your disposal is critical. And while new features and functionality from Google Ads and Bing can be great, it's just more for you to learn. Today, you have to stay on top of Google phasing out the "old" AdWords interface, and it's your job understand what's changed, what's new and where you can squeeze even more value out of your campaigns.

In this session, you'll discover the latest updates, learn how to work faster and smarter in the Google Ads & Bing Ads interfaces and leverage powerful desktop editors to get more out of your campaigns.

Speakers

Ted Ives

CEO, SEMCopilot LLC, @tedives

Moderator

Ginny Marvin
Associate Editor, Third Door Media, Inc., @ginnymarvin

Social Media Clinic

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    Clinic

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Got questions about how to deal with Twitter, Facebook, Pinterest or other social media sites? We've got experts on hand ready to take specific questions from the audience in this interactive, engaging session.

Moderator

Lauren Donovan
Content Marketing Manager, Third Door Media, @beebow

Bruce Clay, Inc.

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Excel With Bing

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4:45 PM-6:00 PM

SMX Expo Hall Reception Meet the market leading solution providers exhibiting at SMX East, while enjoying a beverage, snacks and networking.

(open to all ticket types).

Page One Power

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    SMX Theater

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Stone Temple Consulting

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Welcome to the Jungle: The Rise of Amazon Advertising

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Amazon's ad revenue topped $2 billion for the first time in Q1 2018, an upward leap of 130% year over year. But where-and how-should advertisers fit Amazon into their existing marketing efforts, and what do they need to do to create chart-busting advertising campaigns?

After this session, you'll be able to:

  • Leverage existing Amazon advertising formats and publisher services
  • Execute Amazon advertising strategies to stand out from the competition
  • Understand how other ad channels are contending with the "new kid on the block"

Speakers

Wesley MacLaggan

Senior Vice President of Marketing, Marin Software

TBA

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