Obsessed With SEO & SEM

October 24-25, 2018
Jacob K. Javits Convention Center

Search Marketing Boot Camp At SMX® East 2018

Learn the Search Marketing Basics

Search marketing be overwhelming when you are just starting out. That’s why we created the Search Marketing Boot Camp — a one-day pre-conference experience featuring:

  • Sessions that will prepare you to implement traffic- and revenue-boosting techniques…right away
  • Networking opportunities that will introduce you to others in the industry who will prove to be professional resources and personal friends, including our online social networking tool to meet people before the conference!

Best of all, the Search Marketing Boot Camp only passes are available for an incredibly low price!

The Search Marketing Boot Camp is programmed by conference chair Chris Sherman. Chris has taught basic and advanced search marketing to tens-of-thousands of search marketers for more than a decade. The Boot Camp curriculum is so actionable – and presented so clearly – attendees frequently implement tactics they learn during session breaks!

As Vice President of Event Programming, Chris is the creative force behind Search Marketing Expo events around the world. He is also the author of several books on search marketing and technologies.

Attend All the Search Marketing Boot Camp Sessions and Get Your Certificate of Completion

Attend each of the four Boot Camp sessions and you’ll receive your Certificate of Completion to take home with you. In order to receive your certificate, you’ll need to get your attendance validated at the end of each session. Only those who can demonstrate attendance at all Boot Camp sessions will receive their certificates.

Search Marketing Boot Camp Agenda, October 23, 2018

Note: This preliminary agenda is subject to change.

9:00AM – 10:15AM: Keyword Research & Copywriting For Search Success

The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic which also pleases your human visitors.

10:45AM – 12:00PM: Link Building Fundamentals
Ever since Google created PageRank, every good search marketer’s motto has been “I link, therefore I am.” They’re important! Though linking seems easy, it’s a far more subtle art than most realize, and there are right and wrong ways to conduct your linking campaign. In this session, we’ll look at how to reach out and get quality links, how to craft anchor text to build authority, and how to avoid commonplace mistakes that will hurt your web credibility (and search engine rankings).

1:30PM – 2:45PM: Paid Search Fundamentals
Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.

3:30PM – 4:45PM: Search Engine Friendly Web Design
“I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. The reality, however, is that search engines are the starting point for most internet users these days, and if your site is difficult for Google, Bing or other search engines to “read”, it’s never going to work for your human visitors, either. Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.


Enhance your SMX experience with a pass upgrade!

Search Marketing Boot Camp will take place Tuesday, October 23.

  • A Search Marketing Boot Camp Pass is good on October 23 for the four sessions listed above. In addition, you get access to our attendee-only Facebook page to meet others and set appointments before the conference. Best of all, after completing the Boot Camp, if you decide to stay for the rest of SMX East with an All Access Pass, we’ll apply 100% of your registration price to your upgrade.
  • An All Access pass provides you admission to two days of content and SMX East sessions covering:
    • paid search
    • search engine optimization (SEO)
    • social media marketing
    • local search marketing
    • mobile search marketing

…and much more.

Here are the rates for Boot Camp passes:

Registration OptionsSuper Early Bird
Now – Aug 11
Early Bird
Aug 12 – Sept 15
Conference Rate
Sept 16 – Oct 22
On Site
Boot Camp Only$399$499$599$699

Want to register by phone or have questions? Call (877) 242-5242 Monday-Friday from 9:00AM to 5:00PM EST. Or e-mail us at registration@searchmarketingexpo.com.

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