Search Marketing Boot Camp
Tuesday, November 12, 2019
Learn the Search Marketing Basics
Search marketing can be overwhelming when you are just starting out. That’s why we created Search Marketing Boot Camp — a one-day conference experience, happening Tuesday, November 12 in NYC, featuring:
- Sessions that will prepare you to implement traffic and revenue-boosting techniques… right away
- Networking opportunities that will introduce you to others in the industry who will become professional resources and personal friends, including in-person networking activities
You can attend Search Marketing Boot Camp for an incredibly low price! Keep reading to learn more.
Search Marketing Boot Camp Agenda – Tuesday, November 12, 2019
Note: This workshop will begin promptly at 9:00am and not run past 5:00pm. The schedule below is subject to change.
Keyword Research & Copywriting For Search Success
The first step to success with any marketing campaign is to know your message. With search marketing, that means knowing the search terms that are being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic which also pleases your human visitors.
Paid Search Fundamentals
Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) / pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.
Essential Google Tools
Learn how to navigate Google Analytics and Google Search Console to monitor organic (SEO) performance, as well as overall website performance. Some tactics we will cover include monitoring organic landing page and keyword performance, analyzing user behavior, identifying device breakdown and user demographics, setting up and monitoring goals, reviewing indexation issues, submitting and monitoring XML site maps and more.
You’ll also learn how to monitor and fine-tune your Google Ads campaigns. What are you trying to do for your brand and did it work? Attendees will be shown how to evaluate the success or failure of a campaign by using the reporting & measurement tools available to them through paid search platforms. This session will showcase reporting and trends in data interpretation.
Search Engine Friendly Web Design
“I’m not designing my site for search engines,” is a common designer objection to SEO suggestions. The reality, however, is that search engines are the starting point for most internet users these days, and if your site is difficult for Google, Bing or other search engines to “read”, it’s never going to work for your human visitors, either. Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.
Attend All Day & Receive A Certificate of Completion
Attend each of the four Boot Camp sessions and you’ll receive your Certificate of Completion to take home with you. This certificate is a great way to verify you attended the event (perfect for travel and registration reimbursements), beef up your CV and resumé by demonstrating your dedication to continued training, and showcase your involvement in the industry and SMX community.
Rates For Search Marketing Boot Camp
REGISTER NOW – Search Marketing Boot Camp
Want to register by phone or have questions?
Call (877) 242-5242 Monday through Friday from 9:00AM – 5:00PM Eastern time. Or email us at registration@searchmarketingexpo.com.
SMX East Boot Camp Speaker:
Christine Churchill
President, KeyRelevance
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing..
SMX East 2018 Boot Camp Speaker:
Debra Mastaler
President, Alliance-Link.com
Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com.
SMX East Boot Camp Speaker:
Matt Van Wagner
President, Find Me Faster
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman’s “Winning Results with Google AdWords” and Mona Elesseily’s “Yahoo! Search Marketing Handbook.” Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX East Boot Camp Speaker:
Shari Thurow
Founder and SEO Director, Omni Marketing Interactive
Shari Thurow has optimized, designed, and architected websites since 1995. She is outsourced to many firms worldwide. As a pioneer of search-engine friendly web design, she has a 100% success rate for getting client sites ranked at the top of search engines.
She currently serves on the Editorial Advisory Board of the ASLIB Journal of Information Management. She also served on the Board of Directors of the Information Architecture Institute (IAI) and theUser Experience Professionals Organization (UXPA).
She is the co-author of When Search Meets Web Usability, which shows how to bridge the gap between a search-engine query and your website. She is also the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Polish, and Russian.
Her doctoral work is in Information Sciences with an emphasis on Human and Computer Interfaces (HCI), including search usability, interaction design, and searcher experience. Shari received her M.A. in Asian Studies/Japanese and B.A. in Genetics and Developmental Biology from University of Illinois.
Omni Marketing Interactive is a full-service search engine optimization (SEO), website usability, information architecture (IA), and UX design firm.
Clients include Huffington Post, Sony Music, ABC News, Home Depot, Fisher-Price, Microsoft, Encyclopedia Britannica, Angie’s List, the National Cancer Institute, Loyola Medicine, and WebMD.
SMX East Boot Camp Speaker:
Lily Ray
Director, SEO, Path Interactive
Lily Ray joined Path Interactive in 2018 as the Director of SEO, providing strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers, and technical writers, Lily brings a strong technical background, performance-driven habits, and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, ecommerce, b2b and Amazon SEO. In 2017, Lily was nominated by Search Engine Land for Female Search Marketer of the Year, and in 2018, she helped Path Interactive win SEO Campaign of the Year.
Although she once dabbled in the world of black-hat SEO before Google launched its Penguin algorithm update, Lily has since become an evangelist for all things white-hat, with a passion for all things related to E-A-T. Lily is currently emphasizing the role that E-A-T plays across all client verticals, and helping websites affected by recent algorithm updates improve their perceived trust and authority to provide real value to users and search engines alike.
SMX East Boot Camp Speaker:
Lily Ray
Director, Digital Media, Path Interactive
Inna is the Director of Digital Media at Path Interactive, a full-service digital agency in New York City and Nashville.
Inna joined Path Interactive in 2012 and has 10+ years of experience in digital media strategy and advertising. She has worked with a diverse portfolio of SMB and global enterprise clients.
Her expertise is in ensuring that digital strategy aligns with larger business goals and is translated and executed across paid search, paid social and display platforms.
At Path Interactive, Inna is also responsible for providing strategic direction and day to day operational management of the digital media team of 20+ people.
Inna was a 2019 Search Engine Land Award Finalist for Search Marketer of the Year – Female and is also an adjunct professor in Digital Marketing at Fordham University.
Inna’s interests include: Cats, cheese, Mexican food, reading, spin classes and spontaneous adventuring.
