Obsessed With SEO & SEM

October 24-25, 2018
Jacob K. Javits Convention Center

FREE Search Marketing Training & Networking In NYC: Pick Up An SMX East Expo+ Pass

Expo+ passes provide an opportunity for marketers to evaluate vendor products and services, network with industry leaders, and attend select full-length presentations.

Expo+ passes are FREE with pre-registration until November 13, 2019. After that, Expo+ passes are $49 at the door and online.

Check out what you get:

The Expo Hall: Enjoy unlimited access to market-defining vendors ready to demo their time-saving products and solutions (not to mention… you can pick up some pretty cool swag). See who’s exhibiting at SMX East.

Solutions Track Sessions: Access feature-length sponsor presentations, including The Rise of e-commerce Search Advertising with Amazon Media Services. See the agenda for solution track session details.

Classroom Track Sessions: Come by the Classroom for Excel with Bing and Learn with Google – two full days of presentations designed to inform and educate you on how to take full advantage of the search engines’ ads platforms.

The SMX Theater: Swing by for bite-sized presentations, case studies, and demos from our exhibitors, plus valuable Q&A opportunities. See the complete Theater presentation agenda.

Clinics: Bring your burning questions to the SMX East clinics! Topics include SEO, SEM, Content, Link Building, and Social Media. Our knowledgeable and friendly panelists are eager to assess, audit, and offer advice in an intimate, hands-on, 100% Q&A environment.

The Expo Hall Reception: Meet and mingle with our vendors while enjoying cocktails and snacks in the Expo Hall. Sponsored by Stone Temple Consulting. More details here.

Janes of Digital: This event was created by Microsoft to make space for important conversations about diversity and inclusion. Join for a thought-provoking discussion on allyship and other key issues we all face in the workplace. (Men, you’re welcome and encouraged to participate!) Be sure to pre-register – space is limited!

Community Meetups: Gather with fellow attendees for the In-House SEO / SEM and Agency meetups led by recognized experts. More details here.

See you in NYC!

Come to SMX East and spend a couple of focused hours, a day, or both days! You’ll walk away a more knowledgeable, inspired, and motivated search marketer.

Wednesday, October 24, 2018

TimeClinicsSolutionsClassroom
7:00-9:00Registration
9:45-10:00Break
10:00-11:00Content Clinic
Mellissa Jensen - Cisco, Marketing Manager for Digital Strategy, Content, and SEO  

Maggie Malek - MMI Agency, Head of Social Media  


Link Building Secrets SEOs Won't Share: How To Build A Link Profile That Ranks
Rowe Digital
Powered by AI: Meet the Microsoft Audience Network
Excel With Bing
11:00-11:30
Expo Hall Opens
SMX Theater
11:00-11:15
WordPress SEO by Bruce Clay
11:15-11:30
How to Utilize AI-Based Call Attribution to Optimize Paid Search - Invoca
11:30-12:30SEO Site Clinic
Christine Churchill - KeyRelevance, President  

Eric Enge - Perficient Digital, General Manager  


Optimizing the Path to Conversion: Leveraging Social Proof to Increase Sales
Trustpilot
Optimizing your Shopping Campaigns for the Retail Holidays
Excel With Bing
12:30-2:00
Expo Hall Time
SMX Theater
12:45-1:00
JS and SEO: Misconceptions, Misunderstandings, and Reality - Botify
1:00-1:15
Protect Your Brand: The Best Defense Is A Good Offense - Adthena
1:15-1:30
How To Get Buy-In For SEO From Those That Matter - RavenTools
1:30-1:45
Convert More Ad Clicks: Add Post-Click Optimization to Your Marketing Stack - Instapage
1:45-2:00
Running Digital Campaigns in China - Digital Crew
2:00-3:00SEM Tune-Up Clinic With The SMX Mechanics
Julie Friedman Bacchini - Neptune Moon, President  

Brad Geddes - AdAlysis, Co-Founder  

Frederick Vallaeys - Optmyzr, Inc., CEO  


The Rise of e-commerce Search Advertising
Amazon Advertising
The Future at Bing: Product and Innovation on the Horizon
Excel With Bing
3:00-3:30
Expo Hall Time
SMX Theater
3:00-3:15
Creating High-Value City Pages For Local SEO That Delight Visitors And Drive Traffic - Crowd Content
3:15-3:30
Automating Workflows to Scale With Ease - Accelo
3:30-4:45Social Media Clinic
Joe Martinez - Clix Marketing, Director of Client Strategy  

Veronica McGhee - Cramer-Krasselt, Social/Search Supervisor  

Mark Traphagen - Perficient Digital, Content Strategy Director  


Mastering SEO Silos
Bruce Clay, Inc.
The Power of Unsilo-ed Search Data!
Excel With Bing
4:45-6:00

SMX Theater
4:45-5:00
Talking SEO At Your Company - Page One Power
5:00-5:15
How (and Why) to Rank in Position Zero - Stone Temple Consulting
5:15-5:30
Welcome to the Jungle: The Rise of Amazon Advertising - Marin Software
6:00-7:00

Thursday, October 25, 2018

TimeClinicsSolutions
Classroom
7:00-9:00Registration
9:45-10:00
Break
10:00-11:00SEO Site Clinic
Dave Davies - Beanstalk Internet Marketing, CEO  

Christi Olson - Microsoft, Head of Evangelism for Search  


Everyone's Doing Machine Learning. What's Your Edge?
[24]7.ai
On The Cutting Edge: Google Text Ads In 2018
Learn With Google
11:00-11:30
Expo Hall Opens
SMX Theater
11:00-11:15
Deconstructing Storytelling: Build Content That Customers Connect To - Compose.ly
11:15-11:30
Structuring Your SEM Accounts for Machine Learning Success - Acquisio
11:30-12:30Link Building & Influencer Marketing Clinic
Paddy Moogan - Aira, Co-Founder  

Joe Sinkwitz - Intellifluence, CEO  


Build Out A Better Account With Google Ads Power Tools
Learn With Google
12:30-2:00
Expo Hall Time
SMX Theater
1:00-1:15
Everybody Lies: Why Data is Key to Influencer Marketing - Upfluence
1:15-1:30
New Research: The State Of Amazon Advertising - Search Engine Land
1:30-1:45
International SEO: Optimizing Your Site for a Global Marketplace - Dragon Metrics
2:00-3:00CRO/Landing Page Clinic
Amalia Fowler - Snaptech Marketing, Account Director  

Frederick Vallaeys - Optmyzr, Inc., CEO  


Delivering Fast, Assistive Experiences To Supercharge Your Google Ads Performance
Learn With Google
3:00-3:30
3:30-4:30Analytics Clinic
Ben Kuehn - Google, Measurement Solutions Consultant  

Jon Meck - LunaMetrics, Senior Marketing Director  


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