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Wednesday, November 13, 2019

7:00-9:00 Breakfast & Registration
Time Classroom SMX Theater/Clinics Solutions
10:15-11:00 How Big is Your Marketing Blind Spot? High-Intent Users, You Might be Missing
Natural Intelligence
11:00-11:40 11:05-11:20
Bruce Clay SEO for WordPress
Bruce Clay, Inc.

Lead Analytics Doesn't Have To Be So Hard
How To Beat Amazon In Search (on a much smaller budget)
Longtail UX
11:40-12:20 The Value of Being a Partner: Microsoft Advertising Partner Program
Microsoft Advertising
SEO Site Clinic
Cori Graft - Seer Interactive, SEO Team Lead  

Bastian Grimm - Peak Ace AG, CEO & Director Organic Search  

Mastering SEO Silos
Bruce Clay, Inc.
12:20-1:30 12:25-12:40
How to Create a Link Building Program that Ranks

Collective Intelligence Marketing for Multi-Location Businesses: Lessons from Nature

Using AI-Powered Conversational Analytics to Improve SEM and SEO

Fantastic Links And Where To Find Them
1:30-2:10 Flywheel is the New Funnel: Understanding How Data Drives Audience Insight
Microsoft Advertising
The Best Of Both Worlds: Reactive & Proactive SEO
Jason White - PMG, SEO Director  

The SEO Implications Of Google's New Nofollow Rules
Jamie Alberico - Not a Robot, Technical SEO  

Want to Win at Amazon? Don't Forget Organic
Brittany Page - 3Q Digital, Associate Director of SEO  

Search is the New Shelf: Under The Hood With Amazon & Walmart Advertising
Melissa Burdick - Pacvue, President & Co-Founder  

SEM Breakthrough: How Your Reviews Impact Ranking and Conversions
2:10-2:20 Break
2:20-3:00 Microsoft Advertising Listens: How Your Feedback is Shaping Microsoft Advertising
Microsoft Advertising
Google Analytics Clinic
Annie Cushing -, SEO and Analytics Consultant - Search Engine Land Contributor  

Simon Poulton - Wpromote, Vice President, Digital Intelligence - Search Engine Land Contributor  

Success Stories in Local Search: How to Boost Online to Offline Traffic
3:00-3:30 3:05-3:20
Turn More Ad Clicks into Conversions with Post-Click Automation™

International SEO/SEM Jeopardy
3:30-4:10 Master Audience Targeting: How to Win at Marketing
Microsoft Advertising
SEO Tools Clinic
Chris Countey - Comcast NBCUniversal, Senior Technical SEO Manager  

Abby Hamilton - Merkle Inc., SEO Associate Manager  

Talk, Talk, Talk: A Tech Readiness Primer for 3 Critical Customer Conversations
4:10-4:20 Break
4:20-5:00 3 Ways You Won't Get Automated Out of Your PPC Career
Microsoft Advertising
Social Ads Clinic
Zenia Johnson - 3Q Digital, Account Lead  

Michelle Morgan - Clix Marketing, Director of Client Services - Search Engine Land Contributor  

Rank Above the Competition with SEO Gap Analysis
5:00-6:00 5:00-5:15
Just E-A-T It - Building a Content Creation Process That Supports E-A-T
Crowd Content Media

How to Dominate in the Ever-Changing SERP Landscape

How To Predict Your Organic Traffic

Thursday, November 14, 2019

7:00-9:00 Breakfast & Registration
Time Classroom SMX Theater/Clinics Solutions
10:00-10:40 Unlock Your Potential: Performance Planner & Optimization Score
Learn With Google
Staying A Step Ahead: How AI Can Help Monitor Competitors And Protect Your Customers

The SEM Automation that Beats Google Shopping and DSA
Longtail UX
10:40-11:20 Spark Inspiration & Action With Discovery Ads
Learn With Google
SEO Site Clinic
Ariel Kozicki - Wpromote, SEO Associate Director  

11:35-12:15 Elevate Your Performance With Auction-Time Bidding
Learn With Google
SEM Clinic with the SEM Mechanics
Julie Friedman Bacchini - Neptune Moon, President  

Brooke Osmundson - NordicClick Interactive, Senior Digital Manager  

Frederick Vallaeys - Optmyzr, Inc., CEO  

4 Best Hacks for Paid Search That You Can Do Right Now to Get New Customers
12:15-1:30 1:00-1:15
Digital PR — What is it, REALLY?
DigitalPR by Exults

We Need To Talk: Why Your Conversation Quality Is Burning Your Funnel
1:30-2:10 Master Google Ads In 2020: Ads & Keywords
Learn With Google
Landing Page Clinic
Samantha Barnes - Bounteous, Inc, Associate Director of Data Analytics  

Jeremy Epperson - Conversion Guides, Growth Consultant and Startup Advisor  

2:25-3:05 Find And Connect With Your Best Customers
Learn With Google
Content Clinic
Aja Frost - Hubspot, Senior SEO Strategist  

Mark Traphagen - aimClear, Vice President of Content Strategy  

3:20-4:00 No Session No Session No Session

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