Obsessed With SEO & SEM

November 11-12, 2020
Jacob K. Javits Convention Center

FREE Search Marketing Training & Networking In NYC

Investing a few hours or two days at SMX is the ideal way to discover new solutions to your marketing challenges. You’ll meet dozens of participating vendors, meet like-minded marketers at exclusive networking events, get answers to specific questions in our clinics, and attend exhibitor presentations in the Solutions Track and in the SMX Theater… all for FREE with an Expo+ pass.

The Expo+ pass packs a ton of value…

  • Find the right products and solutions for your business. Efficiently evaluate dozens of exhibitors in the Expo Hall to find the right solution for your company’s needs and budget.
  • Attend vendor presentations. Swing by the Solutions Track for full-length presentations from our exhibitors. Visit the SMX Theater for bite-sized case studies and demos.
  • Learn directly from Google and Microsoft Advertising. Join us for two full days of learning with team members from Microsoft Advertising and Google Ads.
  • Make career-advancing connections. Meet prospective clients, partners — even future talent. You’ll add to your circle of professional contacts at networking events like our Expo Hall Reception and Open Perspectives.
  • Get answers to your specific questions. Attend our clinics, full-length 100% Q&A sessions – seriously! No PowerPoints. No presentations. No agenda. Just a panel of friendly experts sitting at a table ready to answer your questions. Everything from account audits (yeah, they’ll literally pull up your account and go through it, if you want!) to advice about your search marketing curiosities.

Here’s a recap of everything you get…

  • Admission to the Expo Hall and all solution providers
  • 100% Q&A clinics
  • Select networking events
  • Full-length Solutions Track sessions led by market-defining vendors
  • Bite-sized tutorials, case studies, and demos in the SMX Theater
  • Two full days of Classroom Track sessions with Microsoft Advertising and Google
  • Downloadable conference speaker presentations
  • The SMX mobile app
  • Delicious refreshments

Stay tuned for more Expo+ pass details!

Wednesday, November 13, 2019

7:00-9:00Breakfast & Registration
Time Classroom SMX Theater/Clinics Solutions
10:15-11:00How Big is Your Marketing Blind Spot? High-Intent Users, You Might be Missing
Natural Intelligence
11:00-11:40 11:05-11:20
Bruce Clay SEO for WordPress
Bruce Clay, Inc.


11:25-11:40
Lead Analytics Doesn't Have To Be So Hard
CallRail
How To Beat Amazon In Search (on a much smaller budget)
Longtail UX
11:40-12:20The Value of Being a Partner: Microsoft Advertising Partner Program
Microsoft Advertising
SEO Site Clinic
Cori Graft - Seer Interactive, SEO Team Lead  

Bastian Grimm - Peak Ace AG, CEO & Director Organic Search  


Mastering SEO Silos
Bruce Clay, Inc.
12:20-1:30 12:25-12:40
How to Create a Link Building Program that Ranks
PureLinq


12:45-1:00
Collective Intelligence Marketing for Multi-Location Businesses: Lessons from Nature
Adplorer


1:05-1:20
Using AI-Powered Conversational Analytics to Improve SEM and SEO
Invoca


1:25-1:40
Fantastic Links And Where To Find Them
Page One Power
1:30-2:10Flywheel is the New Funnel: Understanding How Data Drives Audience Insight
Microsoft Advertising
The Best Of Both Worlds: Reactive & Proactive SEO
Jason White - PMG, SEO Director  


The SEO Implications Of Google's New Nofollow Rules
Jamie Alberico - Not a Robot, Technical SEO  


Want to Win at Amazon? Don't Forget Organic
Brittany Page - 3Q Digital, Associate Director of SEO  


Search is the New Shelf: Under The Hood With Amazon & Walmart Advertising
Melissa Burdick - Pacvue, President & Co-Founder  


SEM Breakthrough: How Your Reviews Impact Ranking and Conversions
Trustpilot
2:10-2:20Break
2:20-3:00Microsoft Advertising Listens: How Your Feedback is Shaping Microsoft Advertising
Microsoft Advertising
Google Analytics Clinic
Annie Cushing - Annielytics.com, SEO and Analytics Consultant - Search Engine Land Contributor  

Simon Poulton - Wpromote, Vice President, Digital Intelligence - Search Engine Land Contributor  


Success Stories in Local Search: How to Boost Online to Offline Traffic
SweetIQ
3:00-3:30 3:05-3:20
Turn More Ad Clicks into Conversions with Post-Click Automation™
Instapage


3:25-3:40
International SEO/SEM Jeopardy
Translations.com
3:30-4:10Master Audience Targeting: How to Win at Marketing
Microsoft Advertising
SEO Tools Clinic
Chris Countey - Comcast NBCUniversal, Senior Technical SEO Manager  

Abby Hamilton - Merkle Inc., SEO Associate Manager  


Talk, Talk, Talk: A Tech Readiness Primer for 3 Critical Customer Conversations
Uberall
4:10-4:20Break
4:20-5:003 Ways You Won't Get Automated Out of Your PPC Career
Microsoft Advertising
Social Ads Clinic
Zenia Johnson - 3Q Digital, Account Lead  

Michelle Morgan - Clix Marketing, Director of Client Services - Search Engine Land Contributor  


Rank Above the Competition with SEO Gap Analysis
Wix.com
5:00-6:00 5:00-5:15
Just E-A-T It - Building a Content Creation Process That Supports E-A-T
Crowd Content Media


5:20-5:35
How to Dominate in the Ever-Changing SERP Landscape
Perficient Digital


5:40-5:55
How To Predict Your Organic Traffic
OnCrawl


Thursday, November 14, 2019

7:00-9:00Breakfast & Registration
Time Classroom SMX Theater/Clinics Solutions
10:00-10:40Unlock Your Potential: Performance Planner & Optimization Score
Learn With Google
10:00-10:15
Staying A Step Ahead: How AI Can Help Monitor Competitors And Protect Your Customers
Adthena


10:20-10:35
The SEM Automation that Beats Google Shopping and DSA
Longtail UX
10:40-11:20Spark Inspiration & Action With Discovery Ads
Learn With Google
SEO Site Clinic
Ariel Kozicki - Wpromote, SEO Associate Director  


11:20-11:35
Break
11:35-12:15Elevate Your Performance With Auction-Time Bidding
Learn With Google
SEM Clinic with the SEM Mechanics
Julie Friedman Bacchini - Neptune Moon, President  

Brooke Osmundson - NordicClick Interactive, Senior Digital Manager  

Frederick Vallaeys - Optmyzr, Inc., CEO  


4 Best Hacks for Paid Search That You Can Do Right Now to Get New Customers
Metricstory
12:15-1:30 1:00-1:15
Digital PR — What is it, REALLY?
Exults


1:20-1:35
We Need To Talk: Why Your Conversation Quality Is Burning Your Funnel
CallRail
1:30-2:10Master Google Ads In 2020: Ads & Keywords
Learn With Google
Landing Page Clinic
Samantha Barnes - Bounteous, Inc, Associate Director of Data Analytics  

Jeremy Epperson - Conversion Guides, Growth Consultant and Startup Advisor  


2:10-2:25
Break
2:25-3:05Find And Connect With Your Best Customers
Learn With Google
Content Clinic
Aja Frost - Hubspot, Senior SEO Strategist  

Mark Traphagen - aimClear, Vice President of Content Strategy  


3:05-3:20
Break
3:20-4:00No SessionNo SessionNo Session

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