Overview

While searching online to make a purchase - 90% of customers aren't committed to a particular brand. Customers in this day and age have more power than ever before - the power to choose. We want to pick the best product for us, and the brand is only one factor.

In this talk, Brock Kaye explains how marketers should leverage intent marketing to tap into the growing pool of users who have high purchase intent but low brand consideration.

In this talk you'll learn how to:

• Apply intent marketing to acquire untapped leads on a massive scale
• Create a sophisticated paid search strategy for non-branded keywords
• Give high-intent users the tools to do their personal due diligence and build consideration for your brand

Overview

Join SEO veteran Bruce Clay as he introduces a WordPress plugin that presents unique data and features for WP authors at the time of content creation.

Overview

Every marketer wants to deliver more leads and optimize the efficiency of those acquisitions. That's great, but why is it so hard to do simply and accurately? More importantly, what can be done about it? In this talk, CallRail Lead Product Manager, Jason Tatum, paints the picture for a new world where all of your leads and attribution data are in one integrated place for easy reporting and insights.

Overview

You may have noticed that half of all product searches now start on Amazon - not Google. The reason? Amazon offers a better product search experience. This is a challenge for Retail websites... and soon all other industries alike. See a demonstration solving this problem from former Google Product Lead Andreas Dzumla – Co-Founder of Longtail UX, the search technology start-up that has just been awarded a US patent.
In this session you will learn:

• How to dramatically reduce the click-path to purchase on Google, for every single keyword
• How to take back control over your customer experience – in a world of Amazon, Google Express and increasing zero-click searches
• How to manage SEO like SEM, learning from Amazon, but on a much smaller budget

Your users don't care about the difference of SEO vs SEM; Google increasingly merges the user experience across the two – we'll show you a proven way how to use this to your advantage.

Overview

TBA

Overview

Come learn about SEO siloing from the person who invented it. This powerful "ranking factor" is often overlooked or implemented incorrectly. Attendees will learn the concepts and approaches to designing a silo architecture and the steps in the process.

You will learn:

• What is a silo, and why does it matter?
• Examples of successful results using silos
• Essential steps in the siloing process
• Effective internal linking structures
• How to create physical and virtual silos

Overview

Kevin Rowe, CEO, of PureLinq, will share his secrets to developing a high-performing and scalable link building program that drives ranking. Attendees will leave with an understanding of how to build a scalable, efficient, and high-impact link building program. Rowe will also briefly demo PureLinq's proprietary technology that allows them to drive links at an unprecedented predictable and scalable rate. This actionable session will cover:

• Building relationships and tools for link building
• Focusing on contextual links
• Advanced metrics to evaluate sites (where should your links be placed)
• Where to point links: articles or product/service pages?

Overview

Multi-location businesses face unique challenges with local marketing. Often, there is a lack of statistical data from their campaigns to make strategic decisions about performance and something as simple as measuring ROI can seem impossible. Find out how Adplorer's Collective Intelligence Marketing solves these problems by drawing examples from nature's animal groups, who form together as a whole to make better decisions and keep together, rather than leaving each individual to fend for themselves.

Overview

Advancements in AI and machine learning have made it possible to generate more first-party marketing data than ever from the hundreds and thousands of phone conversations businesses are having every day with customers and high-intent buyers. Attend this presentation to learn how marketers are driving higher-quality sales calls and improving the buying experience by using call tracking and conversational insights to power their SEM and inform their SEO strategies.

Overview

Michael Johnson takes you on a magical journey through the (admittedly not-so-magical) process of earning quality backlinks. In his presentation, Michael will demonstrate how to create and leverage linkable assets, identify relevant link opportunities, and communicate with other site owners in a way that compels them to link to your website.

Overview

Are you one of the 20% of marketers with a high customer experience quotient (CXQ)? For years marketers have focused on reaching the right person with the right message at the right time. But to succeed in this dynamic tech-driven environment, you need to create a flywheel with spokes for the right strategy, the right data, and the right technology. In this session you'll learn what the high performers (that 20%) do that's different - and how you can follow their lead to master the customer journey.

Walk away with:

• Steps you can take to move from funnel to flywheel
• Guidance on integrating data more seamlessly into your marketing strategy
• How AI and ML are fueling the rapid advancement in customer insights

Overview

Customer reviews don't just tell you how your customers feel about your business, reviews are capable of significantly boosting your search rank. By strategically using the reviews in all your marketing channels, you'll discover a huge increase in conversions too. Join VP of Customer Success, Brian Merritt, to learn how you can meet and even surpass your search marketing goals through customer reviews.

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Find out how your feedback is shaping the Microsoft Ads product, and how to make the most of what the product has to offer, to meet your marketing goals with Microsoft.

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If you want to learn tried & true techniques in local search that have worked for 2 major brands WW (formerly known as Weight Watchers) and Pret-A-Manger, this session is not to be missed.

During this presentation, you will learn how to drive more online-to-offline traffic to your locations through listing & reputation management, and learn how to turn the store locator on your website into a marketing tool that drives foot traffic and online orders.

The session will wrap up with new features, functionalities & updates on the top directories that you can take advantage of today to boost your presence on local.

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Learn how to convert 400% more ad clicks by focusing on the post-click experience. Currently, digital advertisers are spending more to attain their acquisition goals as average conversions decline, costing more of their hard-earned budgets without seeing the return. Join Instapage to find out how post-click automation enables personalization at scale and allows advertisers to drive higher conversion rates with the same ad spend.

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Get your buzzers ready and formulate your answer as a question, please! Come along with TransPerfect's global digital marketing team for a quiz-themed trek behind the curtain of what can make or break an international website.

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In the past, search advertising was all about search queries. You used keywords, added in demographics, and spent a lot of time studying what your customers were searching. Today, Microsoft Advertising can connect your data with the power of Microsoft intelligence and layer in audience targeting to help you pinpoint your target customers. But how do you know which audience targeting feature — or combination of features — is the best for you? Join this session where we'll answer that question and dive deep into the broad range of Microsoft Advertising audience targeting solutions.

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As voice and bot technologies reach the ROI tipping point, important conversations are beginning that will change the course of brand marketing. And it’s not a discussion between marketers; it’s three hi-tech conversations between shoppers and brands about what, where, when and how to buy. Find out how to drive revenue, reputation and engagement, brands should be getting ready for authentic two-way dialogue with customers via voice search, conversational commerce, and online ratings/reviews.

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It's no secret that more and more of the work that used to be done manually by PPC experts can now be done automatically by the engines. Does that spell the end of your career in digital marketing? Come learn about three possible career paths where you'll combine the best of human skills with the best machine skills to take your PPC campaigns to never-before seen levels. This session will cover what Fred wrote in his book, Digital Marketing in an AI World, and include the latest new insights to help you prepare yourself, your agency, and your in-house team for what's next in digital marketing.

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Learn how to give your client sites a competitive edge by running an SEO gap analysis. In this session, Lukasz Zelezny will show you how to:

• Find the keywords your clients need to compete.
• Optimize metadata based on your gap analysis.
• Use competitors' backlink profiles to improve client rankings.

Have your questions answered in a Q&A and get updates on the latest industry-leading marketing solutions for agencies from the Wix Partner team.

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With algorithm updates rewarding sites that have high levels of expertise, authority and trustworthiness according to Google's Search Quality Guidelines, SEOs are on notice that the bar for content quality is higher than ever. Join us at this session to explore how you can build a content creation process that supports E-A-T at scale.

Overview

Search results continue to evolve. Google continues to test more and more features, and these features take up more and more space on the SERPs. This creates challenges... and opportunities. Come to this session to learn what the current SERP landscape looks like and strategies to gain an advantage for your business.

Overview

Have you ever worked on an SEO project where you DIDN'T face the famous question: "Before starting this SEO strategy, I would like to know how much organic traffic I will get." As SEO is not an exact science and due to the absence of general truths that apply to all industries, SEO by its very nature makes mathematical predictions difficult. So is it possible to predict SEO traffic? And what are the methods that help us obtain that precious data? Attend this session to find out!

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Knowing what's possible is crucial to success in Google Ads. Performance Planner offers a one-stop solution to monthly, quarterly, and annual planning. Optimization score helps you unlock that potential once your campaigns are running. Master these two tools to reach your potential in Google Ads.

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Your competitors are constantly changing their search campaign strategies, often targeting your brand to interrupt your customer's journey. This directly impacts your visibility and ultimately, your performance goals. So... how can you ward off brand attacks in this ever-shifting battleground?

Join Adthena for first-hand insights on how to save valuable time and resources, keep your customers, and increase ROI. You will learn:

• The importance of protecting your brand and how to do it
• How daily alerts on market shifts and competitor changes can enable you to maximize your search performance
• How unique AI-driven technology can help automate and improve your workflow, deliver efficiencies, and drive more effective performance
• How AI data collection can monitor threatening competitive moves and tell you how and where to take action (before it’s too late)
• How companies are utilizing AI to stay ahead of their competition

Overview

Paid search today primarily means Google Shopping ads and DSA. But there's another option for online retailers that creates an average conversion uplift of 30%: Single keyword ad groups (SKAGs) combined with conversion-perfect landing pages. The problem in the past has always been the amount of time it takes to create and manage the pages and ad groups. Andreas Dzumla, ex-Google Product Lead and founder of Longtail UX, shows how to cut this massive time investment to just a few hours of effort. Learn how to create up to millions of landing pages that aggregate the exact right products to match every search in this educational session.

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Discovery ads, one of the biggest announcements at Google Marketing Live 2019, help marketers deliver visually rich, meaningful content within Google's popular feed-based experiences. Learn how brands can inspire action from consumers as they check Gmail, watch videos on YouTube, or swipe through their favorite content on Discover-all from a single campaign.

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Being able to set the right bid for the right context distinguishes leading marketers from the rest. Come here about how you can make the most of recent developments to Smart Bidding and Search Ads 360.

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TBA

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Digital public relations - what is it? Do you need it? How can it impact your business? What strategies and tactics can you implement right away to help move the needle? Join the experts from Exults to get answers to these and more burning questions about leveraging digital PR to your company's advantage.

Overview

We've spent all of this time trying to get leads along their customer journey, but we often lack insight into who they are, the speed of response, and the quality of the conversion once it's in the agent's hands. This doesn't have to be the case. Join CallRail Lead Product Manager, Jason Tatum, to gain confidence that your marketing efforts are driving the most leads, to know exactly who those leads are, and how your agents can swiftly respond to and optimize the quality of each conversation all from one place.

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The one constant in Google Ads is change. Two foundational concepts, ads and keywords, have evolved in 2019. Come hear some common sense advice, both old and new, about how to reach the searches that matter, then deliver the right message in 2020.

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No matter where they are in their journey, people expect ads that are relevant to who they are and what they're looking for. Learn how to reach the right customers on Google Search and YouTube in a privacy-safe way with advanced audience techniques.