Obsessed With SEO & SEM

November 13-14, 2019
Jacob K. Javits Convention Center

FREE Search Marketing Training & Networking In NYC

Investing a few hours or two days at SMX is the ideal way to discover new solutions to your marketing challenges. You’ll meet dozens of participating vendors, meet likeminded marketers at exclusive networking events, get answers to specific questions in our clinics, and attend exhibitor presentations in the Solutions Track and in the SMX Theater… all for FREE with an Expo+ pass.

The Expo+ pass packs a ton of value…

  • Find the right products and solutions for your business. Efficiently evaluate 20+ exhibitors in the Expo Hall to find the right solution for your company’s needs and budget.
  • Attend vendor presentations. Swing by the Solutions Track for full-length presentations from our exhibitors. Visit the SMX Theater for bite-sized case studies and demos.
  • Learn directly from Google and Microsoft Advertising. Join us for two full days of learning with team members from Microsoft Advertising and Google Ads. Stay tuned for training topics!
  • Make career-advancing connections. Meet prospective clients, partners — even future talent. You’ll add to your circle of professional contacts at networking events like our Expo Hall Reception.
  • Get answers to your specific questions. Attend our clinics, full-length 100% Q&A sessions – seriously! No PowerPoints. No presentations. No agenda. Just a panel of friendly experts sitting at a table ready to answer your questions. Everything from account audits (yeah, they’ll literally pull up your account and go through it, if you want!) to advice about your search marketing curiosities. At SMX East, we’re hosting clinics on SEO, SEM, Social Ads, Google Analytics, And Amazon Ads. Don’t miss out!

Here’s a recap of everything you get…

  • Admission to the Expo Hall and all solution providers
  • Clinics
  • Select networking events
  • Full-length Solutions Track sessions led by market-defining vendors
  • Bite-sized tutorials, case studies, and demos in the SMX Theater
  • Two full days of Classroom Track sessions with Microsoft Advertising and Google
  • Downloadable conference speaker presentations
  • The SMX mobile app

Get your Expo+ pass now!

Expo+ passes are FREE with pre-registration through November 12, 2019. After that, Expo+ passes are $49 at the door and online. Don’t wait!

Wednesday, November 13, 2019

7:00-9:00Breakfast & Registration
Time SMX Theater/Clinics Solutions
10:15-11:00How Big is Your Marketing Blind Spot? High-Intent Users, You Might be Missing
Natural Intelligence
11:00-11:40 11:05-11:20
Bruce Clay SEO for WordPress
Bruce Clay, Inc.

Lead Analytics Doesn't Have To Be So Hard
How To Beat Amazon In Search (on a much smaller budget)
Longtail UX
11:40-12:20SEO Site Clinic
Cori Graft - Seer Interactive, SEO Team Lead  

Bastian Grimm - Peak Ace AG, CEO & Director Organic Search  

Mastering SEO Silos
Bruce Clay, Inc.
12:20-1:30 12:25-12:40
How to Create a Link Building Program that Ranks

Collective Intelligence Marketing for Multi-Location Businesses: Lessons from Nature

Using AI-Powered Conversational Analytics to Improve SEM and SEO

Fantastic Links And Where To Find Them
Page One Power
1:30-2:10The Best Of Both Worlds: Reactive & Proactive SEO
Jason White - PMG, SEO Director  

The SEO Implications Of Google's New Nofollow Rules
Jamie Alberico - Not a Robot, Technical SEO  

Want to Win at Amazon? Don't Forget Organic
Brittany Page - 3Q Digital, Associate Director of SEO  

Search is the New Shelf: Under The Hood With Amazon & Walmart Advertising
Melissa Burdick - Pacvue, President & Co-Founder  

SEM Breakthrough: How Your Reviews Impact Ranking and Conversions
2:20-3:00Google Analytics Clinic
Annie Cushing - Annielytics.com, SEO and Analytics Consultant - Search Engine Land Contributor  

Simon Poulton - Wpromote, Vice President, Digital Intelligence - Search Engine Land Contributor  

Success Stories in Local Search: How to Boost Online to Offline Traffic
3:00-3:30 3:05-3:20
Turn More Ad Clicks into Conversions with Post-Click Automation™

International SEO/SEM Jeopardy
3:30-4:10SEO Tools Clinic
Chris Countey - Comcast NBCUniversal, Senior Technical SEO Manager  

Abby Hamilton - Merkle Inc., SEO Associate Manager  

Talk, Talk, Talk: A Tech Readiness Primer for 3 Critical Customer Conversations
4:20-5:00Social Ads Clinic
Zenia Johnson - 3Q Digital, Account Lead  

Michelle Morgan - Clix Marketing, Director of Client Services - Search Engine Land Contributor  

Rank Above the Competition with SEO Gap Analysis
5:00-6:00 5:00-5:15
Crowd Content Media
Crowd Content Media

How to Dominate in the Ever-Changing SERP Landscape
Perficient Digital

Theater - TBA

Thursday, November 14, 2019

7:00-9:00Breakfast & Registration
  SMX Theater Solutions
10:00-10:40 10:00-10:15
Staying A Step Ahead: How AI Can Help Monitor Competitors And Protect Your Customers

The SEM Automation that Beats Google Shopping and DSA
Longtail UX
10:40-11:20SEO Site Clinic
Greg Gifford - Wikimotive, Vice President of Search  

Ariel Kozicki - Wpromote, SEO Associate Director  

11:35-12:15SEM Clinic with the SEM Mechanics
Julie Friedman Bacchini - Neptune Moon, President  

Brooke Osmundson - NordicClick Interactive, Senior Digital Manager  

Frederick Vallaeys - Optmyzr, Inc., CEO  

12:15-1:30 12:20-12:35
Theater - TBA

Theater - TBA

Digital PR — What is it, REALLY?

We Need To Talk: Why Your Conversation Quality Is Burning Your Funnel

How To Predict Your Organic Traffic
1:30-2:10Landing Page Clinic
Samantha Barnes - Bounteous, Inc, Associate Director of Data Analytics  

Jeremy Epperson - Conversion Guides, Growth Consultant and Startup Advisor  

2:25-3:05Content Clinic


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