Program by Menu

FAQ for Search Marketing Expo – SMX East

This page will answer many of the questions you may have about SMX East 2017. Can’t find an answer you’re looking for? Click here and let us know how we can help.

Why should I attend?

Search Marketing Expo – SMX East is for search engine marketing and internet marketing professionals of all skill levels and experience. This event offers:

Exceptional Content: The content is so compelling, you’ll want to implement what you’ve learned before leaving the conference. Dramatically increase the number of people who come to your site with ROI enhancing paid search advertising (PPC), search engine optimization (SEO), social media marketing, local/mobile search and more.

Invaluable Connections: We do networking right at SMX East by providing the opportunities and the tools for you to meet new contacts, reconnect with colleagues and continue those invaluable relationships beyond the last conference day.

Essential Conveniences: Being out of the office means balancing your every-day responsibilities with maximizing your conference time. We get it, and to help you juggle those responsibilities we provide always available and free Wi-Fi in conference sessions. Plus you’ll never have to hunt down a cup of coffee, snack or a hot lunch. It is all included at SMX East.

Who is responsible for the SMX East content?


SMX East is programmed by the editors of Search Engine Land, the website that search marketers trust to deliver decision-informing news and thought-provoking analysis. Content development for SMX is led by VP of Event Editorial Chris Sherman.

What are the dates of SMX East 2017?

The conference runs October 24-26, 2017

The SMX Expo Hall is open October 24-26

Pre-conference workshops will be held Monday, October 23 at the Westin New York at Times Square, 9th floor.

The SMX “Meet & Greet” opening reception is also on Monday, October 23 (location to be announced).

Where is the conference being held?

Jacob K. Javits Convention Center 655 West 34th Street, New York, New York 10001

map »

Public transportation options can also be found here.

Conference Hours:

Tuesday, October 24 from 9am – 7pm

Wednesday, October 25 from 9am – 6:15pm

Thursday, October 26 from 9am – 3pm

Expo Hall Hours:

Tuesday, October 24 from Noon – 6pm

Wednesday, October 25 from 10am – 4pm

(subject to change)

Registration Times:

Tuesday, October 24 from 7:30am – 7pm

Wednesday, October 25 from 7:30am – 6pm

Thursday, October 26 from 8am – 3pm

(subject to change)

How can I attend?


Click here to see all of the SMX pass options and what you get.

All Access Pass

You may register for the entire conference, which will give you access to all sessions including keynotes and educational sponsored sessions, speaker presentations, exhibit hall, free WiFi access, refreshment breaks, networking lunches, and parties including the SMX Meet & Greet opening reception and the Expo Hall reception.

Expo+ Pass

Expo+ passes are free if you register online. They will be $49 on site. This pass will give you access to the Expo Hall, presentations in the SMX Theater, “Plus Sessions” hosted by SMX sponsors, keynotes and the Expo Hall reception.

How do I register?

Register now!

Click here:

You can also call this phone number: 1(877) 242-5242 between 9am-5pm ET, Monday thru Friday. If you are calling from outside of North America, please use 1(860) 591-5226.

Additional information is available on our website

When is the last day to register for the conference?


Registration will be open until the conference ends. We recommend you register early to secure your pass and hotel accommodations. The conference hotel fills up quickly.

What forms of payment are accepted and when is the payment due?

The following forms of payment are accepted: American Express, Visa, MasterCard, and PayPal. Payment is required to complete your registration.

If paying by check, mail your record and payment to: Third Door Media, Inc. 279 Newtown Turnpike Redding, CT 06896.

May more than one person from my company attend?

Absolutely! Bring as many colleagues as you’d like! In fact we’ve implemented three team ticketing packages at substantial discounts to help you:

Team Registration Procedure:


  • All registrants must be employed by the same company.
  • All members of the team must be registered at the same time. Discounts will not be applied retroactively.
  • You must pre-register to take advantage of these rates, which will not be offered on site.
  • Team Registration Rates rates can not be combined with any other offers.

Call (877) 242-5242 to book your team between 9am-5pm ET, Monday thru Friday. If you are calling from outside of North America, please use 1(860) 591-5226.

You can also email

Cancellation Policy, Terms & Permission to Email

You may cancel your attendance by notifying our registration department by fax at (203) 702-5389 or email registration[at] by September 10, 2017. Your registration will be refunded less a $100 processing fee. Cancellations after September 10, 2017 are non-refundable.

You may transfer your registration to another person in your company or organization at any time by notifying Reselling SMX registrations is not permitted.

Where should I stay?

The official SMX East conference hotel is:

Westin New York at Times Square – 270 West 43rd Street, New York, NY 10036

Register early and take advantage of special negotiated rate at the Westin New York at Times Square, which also includes complimentary shuttle service to and from the Javits Center. More information here.

How do I book a room?


During the registration process, you will have the opportunity to secure your accommodations at a special negotiated rate. You may also book your room by calling 1(877) 242-5242. To get the special SMX rate, you must book your accommodations during registration or by calling the number above; the Westin New York at Times Square will not book SMX East guests at this special rate directly.

Is there transportation from the Westin to the Javits Convention Center?

Shuttle Bus pick up is on 7th Avenue and 52nd Street by Rosie O’Grady’s Restaurant. Buses run every 15 minutes during peak periods, and every 30 minutes mid day.

Buses run during the following times:

Tuesday, September 27 from 6:30am – 8:00pm
Wednesday, September 28 from 7:00pm – 7:00pm
Thursday, September 29 from 7:30am – 4:00pm

What is the attire?

Business casual.

What is the weather like in New York City in October?

Average high temperature is 67 degrees and the average low is 51 degrees.

Is there a coat/bag check at the Javits?

Coat/bag check is typically located in the North Concourse by SMX registration. Details to be announced.

What networking activities are associated with SMX East?

For details on SMX East networking events, check out the networking page. Networking events will be posted soon!

Who should I contact with my questions?

Please contact us via email at or call us at 1(877) 242-5242. You may also visit our website:

What is the relationship between Search Marketing Expo and Search Engine

SMX is produced by Chris Sherman and the entire editorial team.

What is Third Door Media?

Third Door Media is the parent company of Search Marketing Expo and Search Engine, Marketing, Digital Marketing and

What are the terms and conditions?


SMX is open to business professionals 18 years and over only. Management may request a business card and photo ID prior to admission.

Third Door Media, Inc. reserves the right to make any changes it deems necessary to this program. We will make commercially reasonable efforts to retain speakers and their presentation topics. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Third Door Media, Inc. reserves the right to use photographs of any Search Marketing Expo attendee in promotional materials.

Third Door Media, Inc. assumes no liability for the acts of its suppliers nor for the safety of any Search Marketing Expo participant while traveling to or from this event. The total liability during the hours of the meeting will be limited to a refund of the delegate fee.

Can I record what is presented at SMX East?

Sessions may be audio recorded without special permission for personal use only. They cannot be placed online or transmitted to others without permission.

Sessions may be videoed only with special permission for personal use and also cannot be placed online or transmitted to others. Short audio and video clips may be used for blogging and press coverage of session. As a general guide, non-contiguous clips of one minute or less should be used. Contact us if you need guidance about longer clips.

Tell me more about SMX East!

Sign up for breaking news and
exclusive offers.

Back to Top