Obsessed With SEO & SEM

October 23-25, 2018

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Get the Boss Onboard! Attend SMX East 2018

We see this scenario happen all the time: while you’re getting hyped up about SMX East, convincing your boss to send you to New York can be quite the challenge. The boss may be wondering if SMX East is worth their time and investment. Put your manager’s thoughts and concerns by demonstrating the value of attend the largest search marketing conference on the East Coast.

bulb-512Whether you have an open door policy with your boss, or if it is a formal relationship, we prepared this handy “Get Your Boss Onboard” letter to help you justify your trip.

Attend sessions that match your needs, experience level, and goals

Snapshot of the “Send Me My Agenda” tool

The SMX East agenda is packed with SEO and SEM tactic-rich sessions, which means there will be lots of actionable tips and best practices to support your marketing and sales goals.

With our “Send Me My Agenda” tool, you can handpick sessions that apply to your needs and goals and have your custom agenda emailed, so you can demonstrate how SMX East is applicable to your role.

At SMX East, we strive to deliver exceptional content that both equips you with the actionable SEO and SEM tactics that you need to be a better search marketer.

Networking is just as important… here’s why

"Obsessed with..." lunch tables
“Obsessed with…” lunch tables

Networking is really the cornerstone of SMX. Connecting with your search marketing peers is not only great for personal brand building, it is also your once-a-year opportunity to make new friends, partners, and drive awareness to your company.

There are plenty of fun networking activities that will be taking place at SMX East this year. Check back for updates to our networking schedule!

Identify the benefits that your boss would find with our networking activities. Are you seeking new partners or agencies? Be sure to be specific when communicating those goals to your boss.

Save on travel and accommodations

Javits Convention Center
Javits Convention Center

Not a native New Yorker? Then you’re probably facing a task list of expenses, from registering for a conference ticket, purchasing airfare to booking a hotel. With all of these costs in mind, we understand your need for getting the most bang for your buck.

That’s why we worked closely with the Westin New York at Times Square on special rates. Take advantage of our $399/night room rate and complimentary shuttle service to and from the Javits Center. But you can only lock in this rate at the time of registering for SMX East, or you can email registration@searchmarketingexpo.com. Hotels are booking up fast in the city that never sleeps, so register now to get this exclusive rate.

You don’t have to break the bank to fly to NYC either. Average airfare to the Big Apple is $500 round trip.

bulb-512Find cheap tickets with Skyscanner and book at the best price!


Take a much-deserved break to reinvent yourself

Getting some time outside of the office is rewarding. Your employer knows how valuable you are. So while there’s a cost associated with you being out of the office, it can present real value too.

Attending SMX East provides you with a platform to focus on different things that are outside your normal doings. Instead of engulfing in how to drive your CTRs or engagements for the month, take a step back and reevaluate how to do your job differently… and better. Consider this as the best 3 days in your career, where you’ll feed your obsession with SEO and SEM and learn proven tactics that will address the challenges you face in managing your campaigns.

For many search marketers, attending SMX East provides the perfect boost of tools and fresh ideas to inject into your campaigns and finish the year strong.

Just hear what past attendees had to say:

Raves For SMX East

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My favorite thing about the show is... the fact that you learn what you aren't doing and why you should be doing it! As a takeaway I had 5+ things that we have now started to implement to get our clients greater reach and visibility.

- Aimee Smith, Moore and Scarry Advertising

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This was my 3rd SMX conference but the first time at SMX East. The value of the conference is in its comprehensive array of speakers that covered the important industry topics. I returned to the office with a valuable collection of contacts, ideas, and an actionable to-do list inspired by the some of the issues discussed. I look forward to attending next year's conference.

- Igal Stolpner, Head of SEO at Investing.com

bulb-512When you approach your boss, make sure you have a plan in place for how your tasks and campaigns will be managed while you are at SMX East. Being proactive and planning ahead will make your boss and team members very happy.
We know you get it: You’ll learn things and make connections at SMX East that will make you a more effective internet marketer.

If your supervisor needs some more convincing, we’ve prepared this letter to help you.

Just copy the content to e-mail or download the Word doc or PDF. Customize as you see fit, then send it on for approval. The reasons for coming and the expenses are itemized, so your supervisor will know exactly why you want to come and what it will cost!

Click Ctrl-C (⌘-C on a Mac) to copy/paste the contents below:


Tell me more about SMX East!

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