November 11-12, 2020
Jacob K. Javits Convention Center

Join us December 8-9 for the largest virtual SMX event ever!

Join us December 8-9 for the largest virtual SMX event ever!

Tell me more!

Get updates, exclusive offers, and breaking news!

SEO, PPC & Digital Marketing Workshops @SMX

In-House SEO Exchange

Tuesday, November 12, 2019

You’re an in-house SEO manager trying to do SEO with complex systems, legacy challenges and if/then scenarios that aren’t even discussed at conferences.

This is the workshop where you get questions to all your nuanced questions answered in a day… by bouncing it off a room full of other SEO managers willing to pull back the curtain and show you exactly what they’re doing.

Spend the day with in-house SEO veteran Jessica Bowman, who founded and literally wrote the playbook on doing SEO in-house. This workshop was designed for SEO managers to bring their pressing questions that need to answers so they can wrap up their roadmap, finalize project documentation, dig themselves out of SEO challenges and start adding incremental SEO revenue immediately.

Jessica Bowman is the founder of and has been in the in-house arena since 2002, working in-house at Enterprise Rent-A-Car, Yahoo! And  She gets your world, your challenges and the level of granularity you need in order to get other people acting on SEO.

Bring your questions. We knock ‘em out in a day.

Unlike other SEO events, the In-house SEO Exchange focuses solely on YOUR questions (well, and those of everyone else in the room).

This event doesn’t come with a pre-defined presentation….we start with YOUR questions… and it continues… all day long.

The conversation through questions is facilitated, swift,  fascinating, and sometimes shocking. Your biggest complaint will be your hand hurts from taking so many notes.

We dive. Deep. We pull back curtains with all attendees sharing their experiences – and often excel files, presentations and analytics data – to understand what’s really working, productivity hacks and things that brands just cannot talk about publicly…That’s what makes it juicy! But, mum’s the word on what you learn. 😉

It’s an untweetable private event

This event works for two reasons. First, it’s all in-house SEO managers (no exceptions). Second, it’s a “What’s said here stays here” event… you can’t talk about it publicly it (no exceptions).

When creating this event Jessica Bowman interviewed SEO managers for the perfect event and this is what they wanted:

  • A private event
  • In-house SEO managers only
  • A place with a gentleman’s agreement to share and keep things private
  • A bond of trust
  • A place where we could really talk about what’s going on in our world and get help from others

This event delivers on that… and it’s been attended by some of the biggest brands online such as Adobe, Cisco, Home Depot, and more.

SEO managers don’t come just once, they come again and again….and again.

The SEO workshop you’ll take again and again.

SEO is always evolving and that means each event’s questions are ALWAYS different.

Because we don’t come with a pre-defined agenda, your questions define the agenda and all day we plug away at the list answering every single question. Even better… it’s a discussion on your challenges, not just a presenter talking about the topic. This means you can ask follow-ups and talk about your if/then scenarios and technical limitations.  And every session has different questions, ah-has and action items.

This is why people have come year after year… after year.  It’s one of the in-house SEO community’s best-kept secret.  😉

If I could dream up the perfect SEO course to attend every year this would be it!

Brian Ledis, Product Developer, Thompson Reuters

Your leader is an in-house SEO veteran

Enterprise SEO in-house has been putting food on Jessica’s table since 2002. (She’s a 1st generation SEO, quite the rare find).

She gets nerdy with developers, evangelizes to executives, and updates processes and training for integrating an effective system company-wide getting everyone marching to the same tune. In fact, she wrote the playbook on it: The Executive SEO Playbook (Forward by Danny Sullivan).

Jessica gets everyone in large organizations to happily pursue SEO.  Within hours she has gotten development to start coming to the SEO team’s desk for requirements (when does that happen?!?), and when she’s worked her magic other teams are consistently inviting SEO team to key meetings. She challenges your thinking and up-levels your strategies…and rescues you from the constant chasing projects and putting out fires.

She founded and trains teams company-wide online and live, across the globe.

… she’s someone you want to learn from.

Topics we’ll discuss

We discuss what’s on YOUR list of questions (and the lists of other attendees)… we plow through them all in a day. You can ask follow-up questions, talk about your nuances and if/then scenarios and bounce ideas off others. If by some chance we as a collective group don’t have the answer, Jessica has a Rolodex of SEO managers across the globe ready to help another in-house SEO manager out.

Common topics that come up:

  • Migrations
  • Scaling SEO
  • SEO Tools
  • SEO productivity hacks
  • Link building
  • SEO on millions of pages
  • How to get development to do the right thing for SEO
  • How to get content optimized (by other teams)
  • Who saw a traffic drop? How did you get out of it?
  • Schema
  • AMP
  • International SEO
  • Technical SEO
  • SEO strategy
  • How companies are changing content to be featured in featured snippets
  • Strategy adjustments in light of recent algorithm changes
  • Voice search and digital assistant strategies being applied today

Have questions about this event? Contact Jessica at


In-house SEO Managers wanted you to know…

“If you come alone, you’ll wish you brought your whole team”  
– Coy Gupta, Paychex  

If I could only attend one event each year, this would be it!”  
– Warren Lee, Adobe

“You get 1:1 experience with other in-house SEOs… hands down the best in-house SEO program”  
Natalie Downing,  

“The best component is being able to interact with other in-house search marketers and bounce ideas off each other. I would recommend it for this reason.”
– In-house SEO, – Kelley Blue Book

I loved that it was centered around the questions of each attendee. Your format for the In-House SEO exchange is right on.
– Enterprise-Level In-house SEO, Attendee from SMX Advanced

“In-house SEOs will benefit from the safe haven of this event so that we can share openly, get input from people who have been through their challenges and get several solutions from a room full of people who understand the unique challenges of in-house SEO.”
-Duane Forrester, Former Senior Program Manager, SEO, Microsoft/MSN

It’s where you can get the scoop on juicy off-white SEO tactics, in addition to what works, what doesn’t work, and what Google hasn’t been able to figure out.”
– Anonymous attendee, Sent 3 people to the Exchange

“The course was incredible and I can’t thank you enough!!
If i could dream up the perfect SEO course to attend year after year this would be it!”
Brian Ledis, Product Developer, Thompson Reuters

The needs of search marketers doing SEO in-house are broader than the topics covered at most conferences. It’s not just about basic tactics: you also have to deal with organizational, political and process-related challenges. Insights into how to get past these hurdles often come from peers at other companies who either are or have been going through similar challenges. Having a day that is dedicated to enabling these conversations is priceless.
– Olivier Lemaignen, Group Manager, Global Search Marketing, Intuit

The opportunity to just sit and bounce ideas off others in a semi-guided and themed way was unique and clearly the best bit…pub meets never have that kind of focus, and those kind of conversations rarely flourish in a standard conference situation. Understanding and agreeing that what was said in the room stayed in the room allowed for a much free-er discussion and I think was really valuable for everyone.
– Attendee from SMX Advanced

“The small group atmosphere lets you tap into the collective intelligence of talented search marketing experts from across the internet. Moreover, by meeting and sharing with these individuals, you have the opportunity to establish friendships and grow your network of resources – a HUGE plus for future conferences.”
-Anonymous attendee

Ready to attend? It’s just for in-house SEO managers

This workshop is only available to “in-house SEOs”:

“In-house SEOs” are people who work full-time at a company that does not offer search marketing services.  If you do not fall under this criteria, you will be contacted to select another workshop.

This workshop is not available to:

Agencies, consultants, bloggers, vendors, press. We vet the list and only allow in-house SEO managers to attend.

Register today to ensure your spot. Seating is limited. Here are the two ways to attend:

Pass Options Super Early Bird
Now to Aug 24
Early Bird
Aug 25 - Oct 5
Conference Rate
Oct 6 - Nov 12
On Site
All Access Pass + Workshop $2,195 $2,495 $2,795 $3,095
Workshop Only* $895 $1,045 $1,195 $1,345

Interested in sending a team? Check out our special Team Rates! There are a limited number of seats available.

Note: The SEO In-House Exchange workshop will be held on Tuesday, November 12 at the Jacob Javits Convention Center. Workshops begin promptly at 9:00AM; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch, and snacks will be served. The seminar will end at approximately 5:00PM.

Tell me more!

Get updates, exclusive offers, and breaking news!

Back to Top