Mastering Social Media Advertising

As more social networks develop increasingly sophisticated targeting, tracking and attribution capabilities, paid social strategy and management has become a key focus for digital marketing agencies and in-house marketing departments. Social has also been at the leading edge of the advertising shift to mobile, making paid social a must-have discipline for both B2B and B2C companies.

Designed for paid social practitioners and managers, this day-long workshop will be an intensive dive into getting more out of paid social — from advanced-level learning on creative strategies to efficiently managing campaigns to discussions on broader trends that will impact companies and digital marketers in the years to come.

This will be a great opportunity to network with other marketers and hear from seasoned pros on addressing pain points and tapping new opportunities in paid social.

Topics will include:

  • Setting up for paid social success: Tracking, Attribution and Reporting
  • Advanced audience targeting & retargeting strategies for higher conversion rates
  • Visuals & formats that pack a punch & drive action (even when resources are limited)
  • Truly integrating paid social with other channels, including search

Workshop speakers:

  • Luke Alley, Avalaunch Media on Paid Social Network Selection: How to
    find the right paid channel mix
  • Caitlin Jeansonne, MNI on Setting up for Paid Social Success:
    Tracking, Attribution and Reporting
  • Susan Wenograd, Five Mill on Getting the Most From Facebook Ads
  • Michelle Morgan, Clix Marketing on Advanced Retargeting Strategies
  • Cory Henke, Variable Media on Video-Powered Social Success
  • Elizabeth Marsten, CommerceHub on The Social Commerce Landscape
  • AJ Wilcox, B2Linked on B2B Paid Social & LinkedIn

Whether you’re in-house or at an agency, if you’re serious about maximizing the impact of paid social campaigns, join us today!


Outstanding Value – Register Now!

Register today to ensure your spot. Seating is limited. Here are the two ways to attend:

Registration Options Super Early Bird
Now – Aug 19
Early Bird
Aug 20 – Sept 23
Conference Rate
Sept 24 – Oct 23
On Site
All Access Pass + Workshop $2,595 $2,795 $2,995 $3,295
Workshop Only* $895 $995 $1,095 $1,195

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available.

REGISTER NOW – Mastering Social Media Advertising


Instructor: Ginny Marvin, Paid Media Reporter, Third Door Media

ginnymarvin-lgAs Third Door Media’s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.

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