Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.

Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author and leading influencer in pay-per-click search marketing. One of Google's first 500 employees, he helped pioneer PPC marketing as the company's first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and award-winning PPC management software system. A sought-after industry thought leader, he contributes to leading marketing publications and conferences, and is routinely called upon by journalists, writers and podcasters for his industry insight and vision.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Aaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.

He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.

Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Samantha is Associate Director of Data Analytics at Bounteous, Inc., working with enterprise brands to develop smart, strategic behavior tracking to increase data intelligence for business performance. She has trained hundreds of professionals on web analytics and data visualization across the country and loves being a part of the vast digital marketing community. From technical implementation to visualization, she believes in the importance of data accessibility to provide quality over quantity.

Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.

Brooke serves as the Associate Director of Paid Search at NordicClick Interactive with over 6 years’ experience. She helps her clients grow their digital strategies using tactics from paid search, social media and programmatic marketing. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.

Brooke has been featured in the Search Engine Journal, contributing to the "28 Experts On The Top 2019 PPC Trends", has spoken at SMX West, contributed to NordicClick's 2018 US Search Award for "Best Use of Video in a Search Campaign” and most recently had her client strategy shortlisted for two 2019 US Search Awards. When not working, you can find her enjoying a round of (novice) golf, catching up on the latest episodes of Law & Order SVU, or Instagramming her corgi and cat (who have more followers than her)."

Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

In 2002, Wil founded SEER with a vision to build an agency that puts equal focus on doing great things for its clients, its team, and the community at large. From a one-man shop in his apartment to a team of over 100 on both coasts, Wil's vision has come to life and continues to grow every day.

Wil got his start in internet marketing in '99, when he joined a web marketing agency and began spearheading SEO strategies for Fortune 500 clients. His passion for driving traffic to sites by doing RCS and analyzing the impact that traffic has on the company's bottom line has changed the face of the SEO industry and allowed him to permeate other verticals in the digital space.

Wil currently holds the role of Director of Strategy, focusing on identifying industry innovations and developing strategies across divisions to help our clients navigate the challenges their businesses face as a result of those innovations. Prior to his current role, Wil served as SEER’s Director of SEO, guiding the team and driving strategy for all SEO clients.

When he's not working with the team or speaking at conferences, Wil donates his time as an active board member of the Covenant House, an organization serving homeless and runaway youth in the Philadelphia area.

Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.

Brooke serves as the Associate Director of Paid Search at NordicClick Interactive with over 6 years’ experience. She helps her clients grow their digital strategies using tactics from paid search, social media and programmatic marketing. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.

Brooke has been featured in the Search Engine Journal, contributing to the "28 Experts On The Top 2019 PPC Trends", has spoken at SMX West, contributed to NordicClick's 2018 US Search Award for "Best Use of Video in a Search Campaign” and most recently had her client strategy shortlisted for two 2019 US Search Awards. When not working, you can find her enjoying a round of (novice) golf, catching up on the latest episodes of Law & Order SVU, or Instagramming her corgi and cat (who have more followers than her)."

James Svoboda is CEO at WebRanking and has been in search marketing since 1999. James is also Co-Founder and former President of MnSearch, the Minnesota Search Engine Marketing Association, a contributor to Marketing Land, member of the Which Test Won advisory board, a Landy awards judge, and #PPCchat supporting partner.

James has also been honored as a Top 25 Most Influential PPC Expert by PPC Hero, selected as a contributor to the Moz Search Ranking Factors, and David Mihm's Local Search Ranking Factors. Previous volunteer efforts include editor for the Open Directory Project, GoGuides and Sphinn, with speaking engagements at SearchFest, State of Search, Hero Conf, Local U Advanced, eMarketing Summit, Integrated Marketing Summit, Social Media Breakfast, Minnesota Blogger Conference and more. He currently resides in Eden Prairie with his lovely wife and two beautiful children, whom he works tirelessly with to convert into lifelong Star Wars fans.

Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.

Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.

Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.

Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.

Simon fell in love with the internet at an early age. As a child growing up in New Zealand, he found the idea that he could connect with anyone, anywhere in the world very intriguing. He developed his first website when he was 12 and never looked back. In addition to a love for the digital world, he studied Psychology at UCLA where he fell in love with the world of statistics. Combining his two passions, he is currently the Director of Digital Intelligence at Wpromote, the largest independent Digital Marketing agency in the USA.

Prior to joining Wpromote, Simon lead the Digital Marketing at Laserfiche, and, in 2014, was named by IBM & the Economist as one of the global top 25 social business leaders (Link: http://live.wavecast.co/socialbusinessleaders/2014/07/19/simon-poulton/ ). As an early adopter in the world of Paid Social, this inspired him to find new measurement solutions to better understand the impact of Digital Advertising on B2B sales cycles.

In addition to leading the Digital Intelligence team at Wpromote, he also serves as a Strategic Director and has worked closely with national brands like Charming Charlie, Providence Healthcare, Proactiv & Forever 21. In this role he leads internal teams with channel-specific experts to both design & executive Digital Marketing initiatives across all digital channels.

In addition to sharing his thoughts via text mediums, Simon has presented on numerous topics at SMX East 2017, SMX West 2018, Google (Los Angeles) & the annual Laserfiche conference. Not one to shy away from the stage, while in college Simon performed as UCLA mascot Joe Bruin regularly to over 80,000 fans at the Rose Bowl in Pasadena, CA.

Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.

Jeremy Epperson is the Director of Conversion Optimization at 3Q Digital. He has a track record of growing revenue for businesses with his unique approach to conversion rate optimization and UX research. His passion for the past decade has been combining direct response marketing with data-driven research to drive results for clients. Jeremy has consulted with industry leaders on the web including Zillow, HP, TripAdvisor, SolarCity, Disney, and SurveyMonkey.

Search Engine Land 2019 Search Marketer of the Year, Male! I run Metric Theory's eCommerce team, which encompasses Amazon Ads, Feed Management, and Google/Bing Shopping strategy. I focus on two responsibilities, 1. Identifying new ways to grow revenue profitably for our advertisers via Amazon, Feed, or Google Shopping tactics. 2. Train my team to understand the ins and outs of eCommerce businesses in order to align our work with their desired outcomes. I love it when we can meet with one of our longstanding clients and see how some of our efforts have impacted their lives.

I've spent the last two years building new units at Metric Theory. In 2017 we had a small feed management offering run by a variety of generalists. By the end of 2018 we were 5 dedicated feed managers and working with 3x the number of advertisers, by the end of 2018 my team members were the ones driving new strategy and surprising me constantly with their new ideas. In 2018 I also began expanding our Amazon Ads services. By the end of 2018 we were driving an average of 74% revenue increases and 12% ROAS increases for our advertisers.

Samantha is Associate Director of Data Analytics at Bounteous, Inc., working with enterprise brands to develop smart, strategic behavior tracking to increase data intelligence for business performance. She has trained hundreds of professionals on web analytics and data visualization across the country and loves being a part of the vast digital marketing community. From technical implementation to visualization, she believes in the importance of data accessibility to provide quality over quantity.

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.

After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and PPC marketing.