You understand the importance of an optimized web presence. You’re serious about staying fresh on the latest SEO tactics and how to implement them. That’s why you should attend SMX® East.
Join us November 13-14, 2019 in New York City for two full days of SEO sessions specifically designed for professionals like you. Major players will be there to share firsthand advice on exactly what they’re looking for when it comes to outstanding content.
Together, we will dive deep into the areas of organic search that matter most to you and your bottom line.
Join us for an expert-led examination of the newly updated 2019 Periodic Table of SEO Factors! This is an in-depth look at the search ranking factors that influence your results. What’s on the rise? What’s on the decline? And what still works?
You'll leave this session knowing the elements that deliver maximum SEO success -- it's a must-attend for serious SEOs.
Google algorithm updates of 2018 and 2019 fundamentally changed the organic search landscape. Many SEOs, webmasters, and content creators are adapting to Google's new criteria for high-quality content. What does authoritative content look like today? What are the opportunities to improve?
In this session, you'll get real-world examples of what Google considers to be high- and low-quality content. You'll apply what you've learned to improve your own sites and content.
Two of the most powerful tools for SEOs are the Google Search Console and Bing Webmaster Tools… are you leveraging them to the fullest extent possible?
In this session, you'll get a comprehensive look at what these free and versatile tools do and how to use them most effectively to accomplish daily and weekly SEO tasks.
Want a behind-the-scenes look at how Google and Bing determine what's good and what's bad? Join Fili, former Google Search Quality team member, and Frédéric, who leads the anti-spam team at Bing, for a candid conversation on how both engines are fighting spam and handling manual penalties.
Google is now using a mobile-first index that looks at your site's pages through the lens of a mobile device. That means performance in search is now directly tied to how well optimized your mobile website is.
In this session, you'll learn advanced techniques to perform an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site. You'll also discover tactics and techniques for maximizing the effectiveness of your site's AMP (accelerated mobile pages) content.
As the search industry matured, SEOs and SEMs were often siloed in different teams, with little direct communication. Times have changed, with silos breaking down and marketers often taking on multiple, cross-disciplinary roles. And with good reason: SEOs and SEMs can learn a lot from each other, and leverage skills and knowledge to amplify the performance of marketing campaigns. In this session, our speakers explore how sharing data and working together can be a significant boon for search marketers.
With millions of devices featuring Google Assistant or Amazon Alexa functionality in use, it's clear that the future of SEO requires creating and optimizing content for devices that humans talk to.
This session covers the opportunities and challenges the conversational web presents, including:
Brands face unique challenges when it comes to SEM and SEO:
These are just a few issues that make search advertising tricky. Brands must also have to carefully plan SEO efforts, with marketing and product groups coordinating "ownership" of keywords, content and other assets.
In this session, you'll hear first-hand how successful brands are overcoming these and other pressing issues in their search marketing campaigns.
You'll need more than traditional web search tactics to achieve exceptional rankings for multi-location brands. Knowing what works (and why!) is critical to helping your customers find you quickly... with minimal confusion over locations, branches or competing brands.
In this session, experienced local search marketers will share insights from several case studies that show how they achieved better rankings within the local pack and Google Maps search results by focusing on factors like reviews, Google My Business categories, and fine-tuning their GMB settings.
Experienced SEOs know that ranking is harder than ever. And with featured snippets and voice search becoming more important, your existing tactics may not be enough. In today's world, structured data (a.k.a. schema) drives both Position Zero/featured snippets in the SERPs and answers to voice queries on Google Home and Google Assistant.
In this highly technical session, you'll learn:
Join us for a detailed exploration of all the new capabilities and key features available with Google My Business. This session will provide tactical advice on how to use GMB for managing business listings, handling reviews, promoting your business, reviewing your analytics and much more.
Creating new content is not always the answer to better content marketing. Sometimes you are better off leveraging existing assets or coming up with a new spin on an existing topic.
This session is a step-by-step guide to supercharging SEO by refreshing older content based on a case study by Condé Nast. Spoiler alert: They achieved an average 200%+ increase in search traffic on well-known magazines Allure, Epicurious, Brides, Glamour, Vogue, GQ and Wired.
It can take several months to determine if your SEO efforts are properly implemented and generating results (either positive or negative). In addition, managing the variables within an SEO test can be extremely complex -- requiring, at times, complicated technical configuration, set up and diagnostics.
In this session, you'll explore different ways to set up your SEO tests to effectively track their success and failure rates over time.
In today's highly competitive job market, it's a challenge to find the right people at the right price with the right experience, especially if your company is in a geographically challenging area for candidates. With experience leading teams at AOL, HPE and other organization, Simon will discuss the challenges with hiring SEOs and how to overcome them. He'll also discuss the best options for motivating and retaining them so you don't have to go out and regularly hire replacements, instead allowing you and your employees to concentrate on growing your business.
Maintaining a single corporate site is not enough for multi-location brands and franchises. Consumers don't search for store locations, they search for "near me" locations. Each storefront must have complete and accurate data on Google, Facebook, Yelp and other destinations. The challenge is doing all this for hundreds or thousands of them.
In this session, you'll learn the key elements of local presence management at scale, how to work with available APIs and the tactics necessary to maximize local discovery and consumer engagement.
Large organizations face unique challenges when it comes to SEO. Whether you are running multiple websites across a variety of content management systems or managing content across different countries and languages, your challenges are specific and increasingly hard to manage.
In this session, our panel of enterprise SEOs will cover how they have been solving their own technical and structural issues and help you think through how to solve yours.
While we don't have flying cars (yet), we're making incredible progress with personal assistants and mapping. For example, Google Assistant can now call a restaurant and make a dinner reservation for you. The new Apple Maps has built-in augmented reality and CarPlay options to better connect with customers on-the-go.
These nascent technologies will soon be commonplace in the local and multi-location search space. In this session, our experts will take a trip to the "future-now" and get a look at what you can start using today to help dominate your local search efforts.
During this PowerPoint-free panel, veteran search marketers and technical SEOs will answer your burning questions about search engine optimization. Got a puzzling issue? Wondering about emerging trends or tips and techniques? Ask the experts!