Obsessed With SEO & SEM

October 24-25, 2018
Jacob K. Javits Convention Center

Optimize your online presence with fresh SEO insights from the experts

Search engine optimization (SEO) is an indisputable cornerstone of online marketing, but the shape and scope of SEO have evolved tremendously over recent years. If you want your content to succeed, it must be optimized for a vast array of mediums, including voice search, video, and apps. Speed and mobile are more important than ever. Structured markup, JavaScript… it’s a massive landscape, and just when you get your footing, it changes.

You understand the importance of an optimized web presence. You’re serious about staying fresh on the latest SEO tactics and how to implement them. That’s why you should attend SMX® East.

Join us October 24-25 in New York City for two full days of SEO sessions specifically designed for professionals like you. Major players, including Google and Bing, will be there to share firsthand advice on exactly what they’re looking for when it comes to outstanding content.

Together, we will dive deep into the areas of organic search that matter most to you and your bottom line.

SEO Sessions

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SEO Keynote: TBA

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Overview

TBA

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

A Google Insider's Guide To The New Search Console, All About Penalties & More

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Overview

Have you ever wished you could sit down with someone who's spent years working within Google, helping to shape the company's ranking algorithms and spam policies?

Here's your chance: In this session, former senior Google Search Quality team member Fili Wiese takes you on a deep dive into all of the goodies in the new Google Search Console. He'll also explain Google manual penalties, their impact on your website and how to deal with them swiftly and successfully.

Speakers

Fili Wiese

SEO Expert, SearchBrothers, @filiwiese

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Mobile-First & AMP Success

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Overview

Google is now using a mobile-first index based on how devices crawl the web. It's a radical change from the old desktop-centric approach. And the change has major ramifications for SEOs.

In this session, you'll learn techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site.

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

The Speed Update: Faster is Better for Everyone

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Overview

A fast site provides a good user experience and leads to higher conversions. Page speed is both a Google ranking factor and a crucial contributor to user satisfaction.

Do you want to optimize your website for maximum speed but don't know how?

This session is a comprehensive tutorial on optimizing your site for speed. Get a detailed plan for optimizing page resources -- site images, CSS, JS, HTML and more -- to reduce page load times to increase engagement, conversions and SERP rankings. You'll take away insights and actionable tactics about prioritization, which tools to use efficiently and mistakes to avoid while making your website blazing fast.

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

JavaScript: SEO Tips & Tricks

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Overview

JavaScript is used by 94 percent of all websites to enable robust user experiences. And Google is doubling down on PWA (Progressive Web Apps) adoption help you create fast, responsive, application-like experiences for mobile and desktop devices.

In this session, you'll learn:

- How to build and optimize search engine-friendly JavaScript-based sites.
- Tips and techniques to ensure your sites will rank well by making JavaScript content accessible to search engines.
- How to leverage the app-like functionality of PWAs.

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Understanding Crawling & Indexing

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Overview

Join Frederic, who spent five years at the helm of Bing's crawl team, as he takes a deep dive into tactics for optimizing crawl budget and its impact on your content's visibility in the SERPs.

You'll leave the session with:
- An in-depth understanding of the factors that impact what, when and how much of your site content search engines will crawl.
- Tips for how best to maximize your site's "crawl budget" to ensure your most important content remains forever accessible.

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Seamless Site Migrations

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Overview

Are you planning on switching to HTTPS, introducing a new CMS, changing hosting providers or relaunching your templates? Beware. Many things can go wrong. And the consequences can be severe.

Don't worry. We've got you covered! Attend this session and leave with a comprehensive strategy for executing an error-free site migration. Bastian will share hands-on advice on how you should plan your relaunch and avoid common problems.

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Solving Complex SEO Problems When Standard Fixes Don't Apply

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Overview

Most technical audit presentations cover tools and theory, but few help you piece it all together or sort out the issues when standard fixes have been implemented and are performing as expected.

In this session, our speakers share the metrics that indicate significant SEO problems. And they'll offer strategies and tactics that work when standard technical SEO fixes do not.

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

SEO Keynote: TBA

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Overview

TBA

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

How To Drive Inbound Links In The Age Of Content Skeptics

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Overview

With content marketing now the link-building tactic du jour, knowing what to write and how to find the best sites to host your content are two big challenges SEOs face. It's also difficult to find and convince authority-rich sites to take a chance on new content.

In this session, our panelists discuss:
- How do you figure out what to write about and what types of content will generate the most traffic and inbound links?
- How do you convince a media outlet or authority site they should host your content?
- How do you blend the right amount of storytelling and data to create evergreen content?

We'll also look at new content strategies, how to get your email opened and how to convince the gatekeepers your content is what they need to succeed.

Speakers

Moderator

Debra Mastaler
Features Editor, Search Engine Land, @debramastaler

Optimizing Content For Voice Search & Virtual Assistants

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Overview

Apple. Amazon. Google. Microsoft. The big dogs are all-in on voice search and virtual assistants.

To get the most from these new channels, effective SEO requires optimizing content for voice search. This session explores how to optimize your content and user experience for a future in which half or more of all queries will be spoken.

Speakers

Moderator

Barry Schwartz
News Editor, Search Engine Land, RustyBrick, @rustybrick

Leveraging The New Realities Of Local Search

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Overview

While traditional SEO techniques are still important for successful local SEO, many other factors play a significant role in geotargeting success. Your results will improve by focusing on reviews, questions & answers, knowledge panel management and other organic tactics, in addition to using the functions of Google My Business to their fullest.

The options are also proliferating for local advertising. Product listing and map ads, location extensions, local inventory ads -- the list goes on.

Join our expert speakers in this session for an exploration of the rapidly evolving local marketing landscape and how you can best leverage new opportunities.

Speakers

Moderator

Greg Sterling
Founding Principal, Sterling Market Intelligence, @gsterling

Meet The SEOs

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Overview

In this PowerPoint-free panel, veteran SEOs stand ready to answer your questions about search engine optimization in real time.

Got a puzzling issue? Wondering about a possible trend? Put it to the experts by attending out "Meet the SEOs" session.

Speakers

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman
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