New York, NY: October 24 – October 25, 2017
SMX Theater presentations will be held between noon and 6:45pm on October 24 and 10:00am-3:25pm on October 25. No presentations October 26.
All SMX attendees are invited to attend educational sessions from leading search marketing companies in the SMX Theater. Participating companies will present case studies, best practices and solution demonstrations. The SMX Theater schedule will be posted soon!
Remember, the SMX Theater is FREE to all attendees, including pass holders. Don’t miss the valuable presentations in the SMX Theater on the Expo Hall floor Tuesday, October 24 and Wednesday, October 25.
The SMX Theater schedule will be posted soon!
|Tuesday - October 24, 2017|
|Time||Theater A||Theater B|
Introducing a powerful new SEO plug-in for WordPress. Raffle prize: “Search Engine Optimization All-In-One for Dummies” book, written by Bruce Clay
The customer journey is changing at an exceedingly rapid pace and it’s catching companies off-guard. Trust in advertising, marketing, and businesses is at an all time low and, coupled with the increasingly competitive ecommerce and digital space, companies are at a loss on the best way to convert their audience. Now, more than ever, a company’s reputation and the trust they’ve earned is the differentiator audiences are looking for. Businesses need to authentically show their audience what kind of company they are in order to win them over. Raffle Prize: Waterproof Bluetooth Speaker
It no longer takes hundreds of links to rank — but it does take links to the right pages to tip the scale and impact traffic. This presentation offers an overview of how to find those pages so you can run an even smarter link building campaign.
In this talk I will show you a hands-on approach for automatically enriching your AdWords accounts with highly relevant keywords. I will present a script for extracting new keywords based on search queries that converted in your Google Shopping campaigns, and then adds them to your account together with highly relevant text ads. This process aims to achieve the maximum possible coverage of your potential customers’ search queries so you never miss an opportunity to convert.
This is a discussion on the importance of managing your reviews and how it impacts the search engines. Raffle: We will be giving a lifetime 50% off our HOTH Stars product to all attendees.
NinjaCat Shinobi is finally here! Join us as we show you the groundbreaking reporting platform, NinjaCat. Digital marketing agencies will love our WYSIWYG template builder and ease of set up. Learn all about NinjaCat with the CEO himself Paul Deraval. Raffle: Amazon Alexa Dot
We will show in detail how we have combined the content marketing strategy with on and off site SEO, Analytics and effective PPC campaigns for the biggest Polish travel luggage maker - Puccini.
Amidst reports of a Retail Apocalypse, multi-location businesses need to evolve in order to survive. This presentation explores the origin of the crisis and how Local Marketing works as a safety net that drives customers in-store whey they are ready to convert.
Want to show your clients the real value of your SEO services? 23,500 clients and 15 years of experience recommend us for providing the most accurate rank tracking services. Introducing the new AWR: faster, easier to use, focused on the rank tracking reporting needs of SEO Agencies. Curious to find out how it can help you win your customer's trust? Come join us for this unique "Ask Me Anything" session and get your hands on the most reliable rank tracking tool out there. Raffle prize: One AWR Agency plan for 6 months, a $1,200 value. All other presentation attendees get a free AWR Starter plan for 3 months, valued at $150 each.
Used by over 50,000 companies, CallRail provides call analytics, routing and recording to marketers in the US and Canada. In this presentation, we’ll cover how we’re helping marketers gain ROI on their marketing campaigns and improving sales processes through a demo. We'll also share a case study from a client who was able to reclaim over $950K in lost revenue prior to launching CallRail.
How is the health of your site impacting rankings? Too often, SEOs isolate technical SEO from rank strategy. The two are inseparable! And the most effective SEO strategies combine the two. Join this session to learn how your site's rankings are directly impacted by:
Featured snippets are becoming more prominent than ever. Come to this session to learn what types of queries they show up for most, how to structure your content to earn them, and the process to use to KEEP them, once you’ve earned them. Earn more featured snippets, and watch your traffic grow. Raffle: A copy of "The Art Of SEO".
Advertisers are demanding performance. The FreeEats Network produces conversion-based results for Fortune 500 Companies, Fortune 1 (The US Government) and for start-ups seeking to make a name for themselves, all based on conversions, all mobile and priced on Customer Cost of Acquisition. We invite you to come and learn how we can produce for you and your clients as well. Raffle: $1 to all that attend the session and a drawing for a free Free Eats advertising campaign.
It's a big world out there — if you're only optimizing your site for the US or Google you're missing out on a massive opportunity. Learn the top tips and considerations for optimizing your site for international audiences and non-Google search engines. Raffle: $100 Amazon gift card + a free one-year subscription to Dragon Metrics.
|Wednesday - October 25, 2017|
|Time||Theater A||Theater B|
The holiday season represents a major opportunity for Amazon advertisers. In this talk, we reveal the tactics you can take now—and beyond—to help drive more sales and boost brand awareness during high-traffic periods. This presentation will cover both introductory and advanced strategies, and is recommended for current clients of Amazon Marketing Services, as well as those interested in AMS.
Mobile continues to grow as the number one consumer research tool for finding stores and services "near us”. This creates new opportunities to target close-to-business shoppers and influence their decision on the path to purchase. We will discuss how properly leveraging tech platforms that harness organic behavior at the moment of inspiration will drive sales and incremental brand equity.
How to Re-Acquire Customers & Grow CLTV with People-Based Search Marketing
The digital advertising ecosystem is ever changing and maintaining a base of knowledge for channels, features and tactics is a hefty task. The technology adjacent to and supporting the digital advertising platforms is evolving even faster – machine learning, AI and more. Learn how you can stay one step ahead of the competition by training your team (and yourself!) practical skills for the technology of tomorrow.
Over 75% of online time is spent on Google and Facebook. Captive audiences are there—but are advertisers taking the best steps to reach them, using the best possible targeting methods? Marin Software offers inside tips for bridging the search and social divide, allowing advertisers to transform search intent signals into robust—and revenue-generating—cross-channel campaigns.
Discover the opportunities that lie within the full digital marketing funnel from discovery & interest all the way to conversion & loyalty. Uncover backlinks with fresh tactics that already exist within the customer journey.
You’ve probably heard that artificial intelligence and machine learning are automating jobs in a number of industries. And now that these modern technologies have made their way to SEM, it begs the question: Is automation a threat to the future of the SEM professional? Join our theater presentation for the answer - and enter the raffle at booth #319 for your chance to win an Oculus Rift - Next-Gen VR Gaming Headset. The winner will be announced at our session.
Though insights from digital marketing are getting increasingly sophisticated, what happens on non-digital channels still remains a mystery. To solve this piece of the puzzle, marketers need to track offline conversions just like they track online clicks. Join us to see how building custom workflows with APIs will give you complete end-to-end control over the entire customer journey from the first marketing touch to the final transaction. We will be giving away a waterproof Bluetooth speaker & flashlight ecoxgear.
Time-tested strategies that produce results and the incredible settings AdWords hides by default. Raffle: Bose® QuietComfort® 35 wireless headphones.
See how to identify the data disconnect between SEM campaigns, phone calls, and actual sales. Learn why session level call tracking is outdated and does little to solve the online-to-offline data disconnect when compared to visitor level call tracking, which produces more accurate attribution data to connect marketing activity to offline sales.
Learn the benefits of outsourcing SEO for agencies. Raffle: $500 credit on any of our services.