SMX East Theater Presentation Schedule

New York, NY: October 24 – October 25, 2017

SMX Theater presentations will be held between noon and 6:45pm on October 24 and 10:00am-3:25pm on October 25. No presentations October 26.

All SMX attendees are invited to attend educational sessions from leading search marketing companies in the SMX Theater. Participating companies will present case studies, best practices and solution demonstrations. The SMX Theater schedule will be posted soon!

Remember, the SMX Theater is FREE to all attendees, including Expo+ pass holders. Don’t miss the valuable presentations in the SMX Theater on the Expo Hall floor Tuesday, October 24 and Wednesday, October 25.

The SMX Theater schedule will be posted soon!

Tuesday - October 24, 2017
Time Theater A Theater B
12:00pm-12:15pm

Bruce Clay, Inc.
WordPress SEO by Bruce Clay
Bruce Clay, Founder & President

Introducing a powerful new SEO plug-in for WordPress. Raffle prize: “Search Engine Optimization All-In-One for Dummies” book, written by Bruce Clay

  
12:15pm-12:30pm   

Trustpilot
The Power Of Trust In The Customer Journey
Jim MacDougall, Senior Account Executive

The customer journey is changing at an exceedingly rapid pace and it’s catching companies off-guard. Trust in advertising, marketing, and businesses is at an all time low and, coupled with the increasingly competitive ecommerce and digital space, companies are at a loss on the best way to convert their audience. Now, more than ever, a company’s reputation and the trust they’ve earned is the differentiator audiences are looking for. Businesses need to authentically show their audience what kind of company they are in order to win them over. Raffle Prize: Waterproof Bluetooth Speaker

12:30pm-12:45pm

Page One Power
Link Strategy: Identifying Tipping Points​
Colby Stream, Project Manager

It no longer takes hundreds of links to rank — but it does take links to the right pages to tip the scale and impact traffic. This presentation offers an overview of how to find those pages so you can run an even smarter link building campaign.

  
12:45pm-1:00pm   

Whoop! by smec
Mission: 100% Coverage Of All Relevant Search Queries
Krista LaRiviere, CoFounder & CEO

In this talk I will show you a hands-on approach for automatically enriching your AdWords accounts with highly relevant keywords. I will present a script for extracting new keywords based on search queries that converted in your Google Shopping campaigns, and then adds them to your account together with highly relevant text ads. This process aims to achieve the maximum possible coverage of your potential customers’ search queries so you never miss an opportunity to convert.

1:00pm-1:15pm

THE HOTH
How To Get 5-Star Reviews FAST For You or Your Clients in 2017
Joe Knipp, Account Manager

This is a discussion on the importance of managing your reviews and how it impacts the search engines. Raffle: We will be giving a lifetime 50% off our HOTH Stars product to all attendees.

  
1:15-1:30pm   

Ninja Cat
Meet NinjaCat - The Next Generation Of Client Reporting
Paul Deraval, CEO

NinjaCat Shinobi is finally here! Join us as we show you the groundbreaking reporting platform, NinjaCat. Digital marketing agencies will love our WYSIWYG template builder and ease of set up. Learn all about NinjaCat with the CEO himself Paul Deraval. Raffle: Amazon Alexa Dot

2:45pm-3:00pm

PromoTraffic
How Did We Increase The eCommerce Revenue Of The Biggest Polish Manufacturer Of Handbags & Leather Goods - Puccini - By 750%?
Maciej Matowicki, Head of SEO

We will show in detail how we have combined the content marketing strategy with on and off site SEO, Analytics and effective PPC campaigns for the biggest Polish travel luggage maker - Puccini.

  
3:00pm-3:15pm   

Sweet iQ
How To Thrive And Drive Growth Amidst The Crisis With A Local Marketing Strategy
JK Smith, Director of Enterprise Sales

Amidst reports of a Retail Apocalypse, multi-location businesses need to evolve in order to survive. This presentation explores the origin of the crisis and how Local Marketing works as a safety net that drives customers in-store whey they are ready to convert.

3:15pm-3:30pm

Advanced Web Ranking
Advanced Web Ranking - AMA
Philip Petrescu, CEO

Want to show your clients the real value of your SEO services? 23,500 clients and 15 years of experience recommend us for providing the most accurate rank tracking services. Introducing the new AWR: faster, easier to use, focused on the rank tracking reporting needs of SEO Agencies. Curious to find out how it can help you win your customer's trust? Come join us for this unique "Ask Me Anything" session and get your hands on the most reliable rank tracking tool out there. Raffle prize: One AWR Agency plan for 6 months, a $1,200 value. All other presentation attendees get a free AWR Starter plan for 3 months, valued at $150 each.

  
4:45pm-5:00pm

CallRail
Call Tracking and Analytics for Data-Driven Marketers
Monica Marino, Account Executive

Used by over 50,000 companies, CallRail provides call analytics, routing and recording to marketers in the US and Canada. In this presentation, we’ll cover how we’re helping marketers gain ROI on their marketing campaigns and improving sales processes through a demo. We'll also share a case study from a client who was able to reclaim over $950K in lost revenue prior to launching CallRail.

  
5:00pm-5:15pm   

Botify
Reconciling Rankings With Technical SEO
Adrien Menard, CEO

How is the health of your site impacting rankings? Too often, SEOs isolate technical SEO from rank strategy. The two are inseparable! And the most effective SEO strategies combine the two. Join this session to learn how your site's rankings are directly impacted by:

  • Internal Linking
  • Site Speed
  • Content Quality
  • HTTP Errors
  • Depth

5:15pm-5:30pm

Stone Temple Consulting
How to Rank in Position Zero
Eric Enge, CEO

Featured snippets are becoming more prominent than ever. Come to this session to learn what types of queries they show up for most, how to structure your content to earn them, and the process to use to KEEP them, once you’ve earned them. Earn more featured snippets, and watch your traffic grow. Raffle: A copy of "The Art Of SEO".

  
5:30pm-5:45pm   

Free Eats Network
Conversions – Does Anything Else Really Matter in Digital Advertising
Gabe Joseph, President

Advertisers are demanding performance. The FreeEats Network produces conversion-based results for Fortune 500 Companies, Fortune 1 (The US Government) and for start-ups seeking to make a name for themselves, all based on conversions, all mobile and priced on Customer Cost of Acquisition. We invite you to come and learn how we can produce for you and your clients as well. Raffle: $1 to all that attend the session and a drawing for a free Free Eats advertising campaign.

5:45pm-6:00pm

Dragon Metrics
International SEO: Optimizing Your Site For A Global World
Simon Lesser, CEO

It's a big world out there — if you're only optimizing your site for the US or Google you're missing out on a massive opportunity. Learn the top tips and considerations for optimizing your site for international audiences and non-Google search engines. Raffle: $100 Amazon gift card + a free one-year subscription to Dragon Metrics.

  
Wednesday - October 25, 2017
Time Theater A Theater B
10:00am-10:15am

Amazon Marketing Services
Holidays on Amazon
Colleen Aubrey, Vice President, Performance Advertising

The holiday season represents a major opportunity for Amazon advertisers. In this talk, we reveal the tactics you can take now—and beyond—to help drive more sales and boost brand awareness during high-traffic periods. This presentation will cover both introductory and advanced strategies, and is recommended for current clients of Amazon Marketing Services, as well as those interested in AMS.

  
10:15am-10:30am   

uberall Inc.
The Mobile Shopper Mapped: Capitalizing on Organic Consumer Behavior to Drive Retail
Paul Berman, Director, Enterprise Partnerships

Mobile continues to grow as the number one consumer research tool for finding stores and services "near us”. This creates new opportunities to target close-to-business shoppers and influence their decision on the path to purchase. We will discuss how properly leveraging tech platforms that harness organic behavior at the moment of inspiration will drive sales and incremental brand equity.

10:30am-10:45am

LiveRamp
Baby Come Back
Randy Antin, Product Marketing - Retail, CPG, and Search

How to Re-Acquire Customers & Grow CLTV with People-Based Search Marketing

  
12:00pm-12:15pm

Bing
Prepare Now to Train the Digital Advertising Professional of Tomorrow
John Lee, Learning Strategist - Client Experience Design & Delivery

The digital advertising ecosystem is ever changing and maintaining a base of knowledge for channels, features and tactics is a hefty task. The technology adjacent to and supporting the digital advertising platforms is evolving even faster – machine learning, AI and more. Learn how you can stay one step ahead of the competition by training your team (and yourself!) practical skills for the technology of tomorrow.

  
12:15pm-12:30pm   

Marin Software
Google + Facebook: Bridging the Search and Social Divide
Chris Yachouch, Director of Strategic Accounts

Over 75% of online time is spent on Google and Facebook. Captive audiences are there—but are advertisers taking the best steps to reach them, using the best possible targeting methods? Marin Software offers inside tips for bridging the search and social divide, allowing advertisers to transform search intent signals into robust—and revenue-generating—cross-channel campaigns.

12:30pm-12:45pm

Majestic
Link Building In The Digital Marketing Funnel
Todd Bailey, US Brand Ambassador & VP Of Search @ Gen3 Marketing

Discover the opportunities that lie within the full digital marketing funnel from discovery & interest all the way to conversion & loyalty. Uncover backlinks with fresh tactics that already exist within the customer journey.

  
12:45pm-1:00pm   

QuanticMind
Will AI and Automation Replace SEM?
Evan James, Product Marketing Manager

You’ve probably heard that artificial intelligence and machine learning are automating jobs in a number of industries. And now that these modern technologies have made their way to SEM, it begs the question: Is automation a threat to the future of the SEM professional? Join our theater presentation for the answer - and enter the raffle at booth #319 for your chance to win an Oculus Rift - Next-Gen VR Gaming Headset. The winner will be announced at our session.

1:00pm-1:15pm

Twilio
APIs: Your Key To Unlocking Offline Conversions
Elisa Bellagamba, Head of Lead Tracking

Though insights from digital marketing are getting increasingly sophisticated, what happens on non-digital channels still remains a mystery. To solve this piece of the puzzle, marketers need to track offline conversions just like they track online clicks. Join us to see how building custom workflows with APIs will give you complete end-to-end control over the entire customer journey from the first marketing touch to the final transaction. We will be giving away a waterproof Bluetooth speaker & flashlight ecoxgear.

  
1:15-1:30pm      
2:45pm-3:00pm   

Exults
AdWords Buyers Alert: Takeaways That Will Make You $$$$
Zach Hoffman, CEO & Founder

Time-tested strategies that produce results and the incredible settings AdWords hides by default. Raffle: Bose® QuietComfort® 35 wireless headphones.

3:00pm-3:15pm

Infinity
When a Client Calls: Solve the Data Disconnect between Search Marketing and Offline Sales
Trent Walter, Sales Director, North America

See how to identify the data disconnect between SEM campaigns, phone calls, and actual sales. Learn why session level call tracking is outdated and does little to solve the online-to-offline data disconnect when compared to visitor level call tracking, which produces more accurate attribution data to connect marketing activity to offline sales.

  
3:15pm-3:30pm   

Fat Joe
Introducing FAT JOE - White Label SEO For Agencies
Joe Taylor, Founder and Joe Davies, Founder

Learn the benefits of outsourcing SEO for agencies. Raffle: $500 credit on any of our services.

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