November 11-12, 2020
Jacob K. Javits Convention Center

SMX is now available on-demand! Click here to start watching.

SMX is now available on-demand! Click here to start watching.

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Why Should You Attend SMX?

Update: SMX East has been canceled. Join us online, December 8-9, for the largest virtual SMX ever!

For over a decade, nearly 70,000 marketers have trusted SMX to deliver cutting-edge, actionable tactics that generate more traffic, higher-quality leads, increase conversions, and stronger sales.

This year’s agenda is bigger and better than ever… a firehose of 90+ sessions covering all aspects of an integrated search marketing strategy: SEO, SEM, agency operations and management, local search marketing for multi-location brands, CRO, analytics, attribution, content, video, mobile, tools, and beyond. And they’re all programmed by the editors at Search Engine Land, the publication you trust to keep you ahead of the curve.

More sessions and speakers mean you will leave SMX with more actionable tactics that you’ll implement immediately. We guarantee it!

Need more reasons to attend? Here’s 11:

Unbiased, trustworthy content. SMX isn’t produced by a vendor or digital agency. It’s programmed exclusively by the editorial team at Search Engine Land, the publication of record for search marketers. That means the content you get will be unbiased, trustworthy, and hot off the press.

Form matches function. Sessions are constructed so the format matches the topic. Solo sessions offer expert-led deep dives. Panels provide a variety of viewpoints. Roundtables ditch PowerPoints when free-flowing discussion is most valuable. Clinics address your specific, case-by-case needs in a dedicated Q&A environment.

Invaluable connections. Networking is a cornerstone of the SMX experience. You’ll meet prospective clients, partners — even future talent — and grow your circle of professional contacts at exclusive networking events. Trade ideas, talk shop, and discuss innovative ways to overcome common marketing challenges with people who are where you are.

100% white hat. Our speakers are held to the highest ethical standards. You only learn tactics that are safe for your brand or clients. No get-rich-quick schemes that might land you in hot water with regulators, the search engines, or your boss.

Good company. Some of the world’s most successful brands send their best to SMX. You’ll train alongside search marketers from companies like…

Time-saving solutions. From esteemed boutique agencies to marketing technologies and search engines, you’ll find products and services that save you time and make you money in the Expo Hall. Attend sessions on the Solutions Track and in the SMX Theater for case studies, demos, and insights from our knowledgeable vendors.

Deep dive workshops. Hungry for more? Add a full-day, full-throttle workshop to your itinerary. This is a fantastic opportunity to train with industry experts in an intimate, hands-on environment. Topics include advanced SEO, Google Ads, technical SEO, in-house SEO, and more. See the complete line-up!

Ultimate team-building experience. Divide and conquer the entire agenda when you bring your team. Attending as a group is a wonderful way to boost company morale and get everyone on the same page — speaking the same language and working towards a shared vision of success. Bonus: Unlock special discounts when you send a group of three or more! Check out our team rates.

Exceptional amenities. Being away from your home and office can be exhausting. At SMX, you’ll enjoy amenities that keep you productive on-the-go: Full breakfasts, hot lunches, delicious refreshments, and WiFi throughout the entire venue.

Safe environment. We are proud to deliver a welcoming, harassment-free conference experience for everyone – attendees, speakers, sponsors, staff. No exceptions. Period.

Validate your attendance. When you come to SMX East, you’ll get an official Certificate of Completion. It’s a great way to verify you attended the event (perfect for travel and registration reimbursements), demonstrate your dedication to continued training, and showcase your involvement in the industry and SMX community.

But don’t take our word for it. Read what past attendees have to say about their experiences at SMX:

Raves For SMX East

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My favorite thing about the show is... the fact that you learn what you aren't doing and why you should be doing it! As a takeaway I had 5+ things that we have now started to implement to get our clients greater reach and visibility.

- Aimee Smith, Moore and Scarry Advertising

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This was my 3rd SMX conference but the first time at SMX East. The value of the conference is in its comprehensive array of speakers that covered the important industry topics. I returned to the office with a valuable collection of contacts, ideas, and an actionable to-do list inspired by the some of the issues discussed. I look forward to attending next year's conference.

- Igal Stolpner, Head of SEO at

Coming to a conference is an investment. You put a lot in and deserve to get a lot out. Join us at SMX and walk away with fresh tactics, tips, and techniques that can be immediately implemented to drive traffic, convert visitors, and grow your business. You’ll also leave with something else you’ll be hard-pressed to put a price on… a true sense of solidarity with your search marketing community!

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