Search Marketing Workshops
Tuesday, November 12, 2019
Extend the SMX experience! Take a deep dive on advanced SEO, PPC, and more with an SMX workshop, hosted Tuesday, November 12 at the Jacob K. Javits Convention Center. All workshops begin promptly at 9:00am.
Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and industry networking opportunities. Choose one of these outstanding workshops and enjoy a full day of learning!
(Just starting out in the industry? Our Search Marketing Boot Camp might be perfect for you!)
Advanced SEO Training
Spend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines.
Workshop Presenter
Advanced AdWords Training
Even with all of the new marketing channels that have opened up over the years, AdWords is still the core of many companies’ interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full day of advanced Google AdWords training and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing.
Workshop Presenter
Hardcore Technical SEO Tactics & Techniques
Do you deal with big SEO problems? Do you work in a large enterprise, or have a site with millions (or billions) of web pages? If so, the basic SEO training material is not what you’re looking for. You’re looking for the master class, the one that is loaded with advanced content. Topics include how to analyze and solve a variety of thorny technical SEO challenges, how to create and implement progressive web apps, PWAMPs, how to understand the impact of machine learning and AI on search.
Workshop Presenter
In-House SEO Exchange
Join Jessica Bowman for a full-day of “open the kimono” knowledge sharing in the only event designed by in-house SEOs for in-house SEOs. Because attendees are all in-house SEOs, the walls come down and you get to talk to the people actually doing SEO at the big brands, build relationships, and share solutions that you would normally only hear behind closed doors. There is no other workshop with this level of sharing!
Workshop Presenter
Search Marketing Boot Camp
Search marketing can be overwhelming when you are just starting out. That’s why we created the Search Marketing Boot Camp — a one-day pre-conference experience set of sessions that will prepare you to implement traffic- and revenue-boosting search marketing techniques immediately.
SMX Advanced 2019 Workshop Speaker:
SMX Advanced 2019 Workshop Speaker:
Eric Enge
General Manager, Perficient Digital
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Eric Enge publishes on a regular basis, including: Search Engine Land, The Digital Marketing Excellence blog, and Moz. He is also the lead co-author of “The Art of SEO”, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola.
Eric speaks at many industry conferences, including: Search Marketing Expo, Pubcon, State of Search, and others.
Eric is the General Manager, Perficient Digital, a digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America.
Eric speaks at many industry conferences, including: Search Marketing Expo, Pubcon, State of Search, and others.
Eric is the General Manager, Perficient Digital, a digital transformation consulting firm serving Global 2000 and enterprise customers throughout North America.
SMX Advanced 2019 Workshop Speaker:
Brad Geddes
Founder, AdAlysis
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Brad Geddes is the founder of Certified Knowledge, an online paid search training and toolset provider. Brad is also a co-founder of AdAlysis, an automatic ad testing platform. He is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Britannica, and Red Lobster.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Britannica, and Red Lobster.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX Advanced 2019 Workshop Speaker:
Bruce Clay
President, Bruce Clay, Inc.
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Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Bruce holds an MBA from Pepperdine University, and a bachelor’s in math and computer science from Western Illinois University. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Each year, Bruce speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.Bruce Clay, Inc.’s search marketing podcast series, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts and in-house staff. His book “Search Engine Optimization All-in-One for Dummies” is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO. His book “Content Marketing for Professionals” covers how to use SEO and content marketing together to reach a target audience online and generate sales. Bruce is also a past member of the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.Noted Accomplishments
- Past member of the Search Engine Marketing Professionals Organization (SEMPO) Board of Directors
- Selected as the search engine optimization expert by NHK-TV in their one-hour award-winning special “Google’s Deep Impact”
- Co-author of “Search Engine Optimization All-in-One for Dummies,” with more than 700 pages of SEO and Web marketing methodologies and tactics published in April 2009 by Wiley Publishing, Inc., with the second edition published in 2012
- Co-author of “Content Marketing Strategies for Professionals,” a guide to using content and SEO to earn search rankings, attract the right audience, build brand loyalty and inspire customers to buy
- Frequent speaker at industry conferences including SMX, ad:tech, PubCon, DOMAINfest, Affiliate Summit and many others both within the U.S. and internationally
- Created and teaches SEOToolSet® Training, a week-long, intensive SEO training course in a classroom setting for hands-on learning
SMX Advanced 2019 Workshop Speaker:
Ginny Marvin
Contributing Editor, Marketing Land
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Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Marketing Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.
SMX Advanced 2019 Workshop Speaker:
Jessica Bowman
Founder, SEOinhouse.com
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Enterprise SEO inhouse has been putting food on Jessica’s table since 2002. (She’s a 1st generation SEO, quite the rare find).
She gets nerdy with developers, evangelizes to executives, and updates processes and training for integrating an effective system company-wide getting everyone marching to the same tune. In fact, she wrote the playbook on it: The Executive SEO Playbook (Forward by Danny Sullivan).
Jessica gets everyone in large organizations to happily pursue SEO. Within hours she has gotten development to start coming to the SEO team’s desk for requirements (when does that happen?!?), and when she’s worked her magic other teams are consistently inviting SEO team to key meetings. She challenges your thinking and up-levels your strategies…and rescues you from the constant chasing projects and putting out fires.
She founded SEOinhouse.com and trains teams company-wide online and live, across the globe.
She gets nerdy with developers, evangelizes to executives, and updates processes and training for integrating an effective system company-wide getting everyone marching to the same tune. In fact, she wrote the playbook on it: The Executive SEO Playbook (Forward by Danny Sullivan).
Jessica gets everyone in large organizations to happily pursue SEO. Within hours she has gotten development to start coming to the SEO team’s desk for requirements (when does that happen?!?), and when she’s worked her magic other teams are consistently inviting SEO team to key meetings. She challenges your thinking and up-levels your strategies…and rescues you from the constant chasing projects and putting out fires.
She founded SEOinhouse.com and trains teams company-wide online and live, across the globe.
SMX Advanced 2019 Workshop Speaker:
Ayat Shukairy
VP of Client Solutions and Co-Founder, Invesp
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Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery and many more.Ayat is the co-author of the O’Reilly published book Conversion Optimization: The Art and Science of Converting Prospects to Customers. In her book, she combines ground-breaking marketing research with powerful storytelling and case studies to demonstrate how to leverage these principles to create killer websites. Ayat provides one of the most comprehensive lists of strategies and actionable insights for helping websites capture more of their visitors into lifetime customers. She provides insights grounded in comprehensive research, the best contemporary psychology and behavioral science which any company can start implementing immediately.
