Obsessed With SEO & SEM

November 13-14, 2019
Jacob K. Javits Convention Center

SMX East Search Marketing Workshops

Tuesday, November 12, 2019

Advanced SEO Training with Bruce ClayAdvanced Google Ads Training with Brad GeddesHardcore Technical SEO Tactics & Techniques workshop with Eric EngeIn-House SEO Exchange workshop with Jessica BowmanContent Marketing for SEO workshop with Michael BrennerVideo for Search Marketers workshop with Michael Hoffman and Rami AtassiSearch Marketing Boot Camp for beginners workshop

Extend the SMX experience! Take a deep dive on advanced SEO, PPC, and more with an SMX workshop, hosted Tuesday, November 12 at the Jacob K. Javits Convention Center. All workshops begin promptly at 9:00am.

Conducted by recognized thought leaders in their fields, these educational resources offer best-practices training and industry networking opportunities. Choose one of these outstanding workshops and enjoy a full day of learning!

(Just starting out in the industry? Our Search Marketing Boot Camp might be perfect for you!)

Advanced SEO Training

Spend a day with a master SEO and come away with cutting-edge SEO techniques – tackling RankBrain, voice search, AMP, featured snippets, and more – that can help raise your rankings and visibility in search engines.

Workshop Presenter

Advanced Google Ads Training

Even with all of the new marketing channels that have opened up over the years, Google Ads (formerly AdWords) is still the core of many companies’ interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line. Join Brad Geddes for a full day of advanced Google Ads training and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing.

Workshop Presenter

Hardcore Technical SEO Tactics & Techniques

Do you deal with big SEO problems? Do you work in a large enterprise, or have a site with millions (or billions) of web pages? If so, the basic SEO training material is not what you’re looking for. You’re looking for the master class, the one that is loaded with advanced content. Topics include how to analyze and solve a variety of thorny technical SEO challenges, how to create and implement progressive web apps, PWAMPs, how to understand the impact of machine learning and AI on search.

Workshop Presenter

In-House SEO Exchange

Join Jessica Bowman for a full-day of “open the kimono” knowledge sharing in the only event designed by in-house SEOs for in-house SEOs. Because attendees are all in-house SEOs, the walls come down and you get to talk to the people actually doing SEO at the big brands, build relationships, and share solutions that you would normally only hear behind closed doors. There is no other workshop with this level of sharing!

Workshop Presenter

Content Marketing for SEO (New!)

Struggling to get your marketing team on board with why and how to do content marketing for SEO — in such a way that helps achieve organic growth? This workshop is for you. Speaker, author, and leading expert Michael Brenner will discuss the SEO context and business case for content marketing. He’ll walk you through a roadmap that any SEO expert can use to get their marketing teams on board to deliver the organic reach, engagement, and conversions clients demand.

Workshop Presenter

Video for Search Marketers (New!)

Video is dominating the content landscape, but because traditional video production is expensive, complicated, and slow, it’s often underutilized by many search marketers. Join marketing and video expert Michael Hoffman for a full-day workshop exploring the best practices and secret hacks for making video a powerful driver of both organic and paid search programs. You will also learn how to leverage new and lower-cost ways to produce video that you can use to quickly scale your video marketing campaigns.

Search Marketing Boot Camp

Search marketing can be overwhelming when you are just starting out. That’s why we created the Search Marketing Boot Camp — a one-day pre-conference experience set of sessions that will prepare you to implement traffic- and revenue-boosting search marketing techniques immediately.

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