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19-20 May, 2020. View passes and rates >>

SMX London Agenda

SMX London – Tuesday, 19 May, 2020

8:00-9:00Breakfast & Registration
9:00-10:00A SEO Dream Team Unpacks The SEO Periodic Table
10:15-10:45Expo Hall Grand Opening & Refreshments
10:45-12:00Links In Context: Improving Traffic Quality
Alina Ghost - Amara Living, SEO Manager  

Dixon Jones - Majestic, Global Brand Ambassador  

PPC Optimization in 2020: What’s Fresh and New, What’s Tried and True
Andrew Goodman - Page Zero Media, President  

Jason Miller - Microsoft, Former Head of Brand Marketing at Microsoft  

Advanced GMB Tactics for SEOs: UTM Tagging and Addressing Suspensions
Tim Capper - Online Ownership, SEO Director  

Andrew Cock-Starkey - Optimisey, Founder  

12:00-1:00Lunch & Expo Hall Time
1:00-2:00Google Algorithms VS. Google Penalties, Explained By An Ex-Google Engineer
Fili Wiese - SearchBrothers, SEO Expert - Search Engine Land Contributor  

The Pros And Cons Of Automation
Gianluca Binelli - Booster Box, Managing Director  

The Local Ads Landscape: Search and Social
Oliver Ewbank - Paid Media Consultant, Paid Media Consultant  

Jon Quinton - Overdrive Digital, Founder  

2:05-3:00Behind The Scenes With Google Search Console And Bing Webmaster Tools
Sandhya Guntreddy - Microsoft, Principal Program Manager  

Daniel Waisberg - Google, Search Advocate  

From Targeting Practice To Targeting Perfection: Your Key To Better Results
Marcus Knight - Prospect Knight, Co-Founder  

Ben Wood - Hallam Internet, Marketing Services Director  

Optimizing Local Landing Pages For More Conversions
Wesley Parker - Clicteq, Managing Director  

3:00-3:30Refreshments & Expo Hall Time
3:30-4:30EAT: Identify What's Holding Us Back
Izzy Smith - Ryte, SEO Analyst  

Nichola Stott - Erudite, Founder and Managing Director  

Data Reporting For Actionable Results
Luke Carthy - LukeCarthy.com, eCommerce Consultant  

Helen Pollitt - Arrows Up, Managing Director  

The State Of Offline Conversion Tracking
Russell McAthy - RingSide, Founder and CEO  

Tim Stewart - trsdigital, Digital Consultant  

4:35-5:30Leveraging Schema And Structured Data For Maximum Effect
Mario La Malfa - Merkle, Senior Technical SEO Lead  

Optimizing Your Bidding Strategy
Wijnand Meijer - TrueClicks, Co-founder & CEO  

Liam Wade - Impression Digital Limited, Head of PPC  

Is Voice Search Even A Thing?
Benu Aggarwal - Milestone, Inc, President & Founder  

6:30Dinner With Strangers

SMX London – Wednesday, 20 May, 2020

8:30-9:00Breakfast & Registration
9:00-10:00Search Marketing During A Time Of Change & Challenges
10:15-10:45Refreshment Break & Expo Hall Time
10:45-12:00Content For People and For Google
Olga Andrienko - SEMrush, Head of Global Marketing  

Ed Challinor - Smileworks Liverpool Dentistry, CEO and Co-Founder  

Driving More ROI From Your Facebook Ads
Byron Marr - Aira, Paid Media Strategist  

Jon Quinton - Overdrive Digital, Founder  

Profitable B2B Ad Campaign Strategies
Ann Stanley - Anicca Digital, Managing Director  

12:00-1:00Lunch & Expo Hall Time
1:00-1:55The Art Of Crawling: Beyond The Basics Of Crawl And Index Budget
Bastian Grimm - Peak Ace AG, CEO & Director Organic Search  

Future-Proofing Paid Search Strategies For A World That Hates Cookies
Fabian Van De Wiele - CLICKTRUST, President  

Identifying Content Opportunities And Measuring Its Effect On The Customer Journey
Justin Abrams - BrightEdge, Senior Solutions Consultant  

Matthew Kay - Aira, Head of Operations  

2:00-2:55Google BERT: What SEOs And Marketers Need to Know
Dawn Anderson - Bertey, Managing Director  

Instagram Stories: Creative That Works

Lead Scoring: Tuning Your Campaigns To Improve Lead Quality
Nicolò Pagliari - Saxo Bank, Performance Marketing Lead  

2:55-3:30Refreshment Break
3:30-4:25Learn From the Winner Of The Google Algorithm Update And How You Can Recover From A Search Visibility Loss
Kevin Gibbons - Re:signal, CEO and Founder  

Khushal Khan - Re:signal, Senior SEO Consultant  

Making Smart Campaigns Smarter and Dealing with the 800 lb Gorilla in the Auction
Mike Ryan - Smarter Ecommerce, Team Lead Product Mgmt  

Optimized B2B Landing Pages That Convert
James Brockbank - Digitaloft, Managing Director & Founder  

4:30-5:15The Ins and Outs of Featured Snippets and Knowledge Panels
Jason Barnard - Kalicube SAS, Digital Marketing Consultant  

Paige Hobart - ROAST, SEO Team Director  

Amazon Marketing: What Search Marketers Need to Know
Anders Hjorth - Innovell, Digital Marketing Strategist  

What?! You Haven't Tried YouTube Ads For B2B Marketing?
Justin Deaville - Receptional, Managing Director  

5:15End of Conference

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