Obsessed With SEO & SEM

Program by Menu

SMX London – Tuesday, 22 May, 2018

Time SEO SEM Solutions
8:00 AM-9:00 AM (1 hr) Breakfast & Registration
9:00-10:00 Keynote: Age of Assistance
10:00-10:45 Expo Hall Grand Opening & Refreshments
10:45-12:00 SEO Ranking Factors In 2018: What's Important, What's Not

The Latest & Greatest In Online Advertising

The Future of Search (10:45 AM-11:30 AM)
Bing
12:00-1:00 Lunch & Expo Hall Time
1:00-2:00 Succeeding With Google's Mobile-First Index & Mobile-Friendly World

The Art & Science Of Crafting Successful Ads

How to Implement a Winning PPC Strategy in a Digital Landscape Dominated by 'The Duopoly' (1:00 PM-1:45 PM)
Marin Software
2:00-2:05 Transition
2:05-3:00 Going All-in On AMP

Taking Audience Targeting To The Next Level

Leveraging AI To Win Paid Search For N Brown Group Brands (2:05 PM-2:50 PM)
Adthena
3:00-3:30 Refreshments & Expo Hall Time
3:30-4:30 The Latest In Advanced Technical SEO

Perfect Your SEM Testing: How & Why To Evaluate Everything

4:30-4:35 Transition
4:35-5:30 Solving Complex SEO Problems When Standard Fixes Don't Apply

Faster & Smarter: Moving From Manual To Automated SEM Campaign Management

5:30-6:30 Reception
6:30 - 10:00 PM (3.5 hrs) Networking Drinks with London SEO
Meet your fellow conference attendees for drinks at Williams Ale and Cider House

SMX London – Wednesday, 23 May, 2018

Time SMX Advanced SEM Issues & Tactics Solutions
8:00 AM-9:00 AM (1 hr) Breakfast & Registration
9:00-10:15 The AI Revolution: Using Machine Learning To Super-Charge Your SEO Campaigns

Automating Content Creation With Natural Language Generation

Winning With Social Ads

10:15-10:45 Refreshment Break & Expo Hall Time
10:45-12:00 ALLA Deep Dive Under The Bonnet Of Google's New Search Console

ALLAll Google Manual Penalties Explained

ALLSearching For Shoppers: How To Succeed With E-commerce Campaigns

12:00-1:00 Lunch & Expo Hall Time
1:00-1:55 Satisfying The Need For Speed

JavaScript & PWAs: What SEOs Need To Know

B2B SEM: Meeting Specific Challenges With Really Smart Tactics

1:55-2:00 Transition
2:00-2:55 Optimising Content For Voice Search & Virtual Assistants

Design Thinking For SEO On A Global Scale

Google Tag Manager Can Do WHAT?

2:55-3:30 Refreshment Break
3:30-4:25 Migration Best Practices: Successfully Relaunching Your Website

Essential Reports For Search Marketers

4:25-4:30 Transition
4:30-5:15 Ask The Search Marketing Experts

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