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Stay tuned for next year's edition: 18-19 May, 2021

SMX Virtual Agenda 2020

SMX London – Tuesday, 19 May, 2020

TimeSEOSEM/PPCLocal
9:00-9:15Welcome and Opening Remarks
9:15-10:15A SEO Dream Team Unpacks The SEO Periodic Table
10:15-10:30Coffee Break
10:30-11:15Links In Context: Improving Traffic Quality
Alina Ghost - Amara Living, SEO Manager  

Dixon Jones - Majestic, Global Brand Ambassador  


PPC Optimization in 2020: What's Fresh and New, What's Tried and True
Aaron Levy - Tinuiti, Director, SEM  

Jason Miller - , Digital Marketing Strategist  


Advanced GMB Tactics for SEOs: UTM Tagging and Addressing Suspensions
Tim Capper - Online Ownership, SEO Director  

Claire Carlile - Claire Carlile Marketing, Chartered Marketer  


11:15-11:30Break
11:30-12:15Google Algorithms VS. Google Penalties, Explained By An Ex-Google
Pedro Dias - apis3, Managing Partner  


The Pros And Cons Of Automation
Gianluca Binelli - Booster Box, Managing Director  

Nils Rooijmans - Water Cooler Topics, Search Consultant  


The Local Ads Landscape: Search and Social
Oliver Ewbank - Paid Media Consultant, Reeyap.com  

Jon Quinton - Overdrive Digital, Founder  


12:15-1:00Lunch Break
1:00-1:45Behind The Scenes With Google Search Console And Bing Webmaster Tools
Fabrice Canel - Bing, Principal Program Manager  

Daniel Waisberg - Google, Search Advocate  


From Targeting Practice To Targeting Perfection: Your Key To Better Results
Marcus Knight - Prospect Knight, Co-Founder  

Ben Wood - Hallam Internet, Marketing Services Director  


Optimizing Local Campaigns And Landing Pages For More Conversions
Andrew Cock-Starkey - Optimisey, Founder  

Wesley Parker - Clicteq, Managing Director  


1:45-2:00Coffee Break
2:00-2:45EAT: Identify What's Holding Us Back
Jess James - Erudite, Technical SEO Consultant  

Izzy Smith - Ryte, SEO Analyst  


Data Reporting For Actionable Results
Luke Carthy - LukeCarthy.com, eCommerce Consultant  

Helen Pollitt - Arrows Up, Managing Director  


The State Of Offline Conversion Tracking
Russell McAthy - RingSide, Founder and CEO  

Tim Stewart - trsdigital, Digital Consultant  


2:45-3:00Break
3:00-3:45Leveraging Schema And Structured Data For Maximum Effect
Mario La Malfa - Merkle, Senior Technical SEO Lead  

Paul Lovell - Always Evolving SEO, Founder  


Optimizing Your Bidding Strategy
Wijnand Meijer - TrueClicks, Co-founder & CEO  

Liam Wade - Impression Digital Limited, Head of PPC  


Is Voice Search Even A Thing?
Sathya Krishnamurthy - Milestone Inc., VP of Product  


3:45-4:15Networking

SMX London – Wednesday, 20 May, 2020

TimeSEOSEM/PPCB2B
9:00-9:45Search Marketing During A Time Of Change & Challenges
9:45-9:50Break
9:50-10:20Competitor Research in a Semantic-Led World
Joe Williams - Tribe SEO, CEO  


10:20-10:35Coffee Break
10:35-11:20Content For People and For Google
Olga Andrienko - SEMrush, Head of Global Marketing  

Ed Challinor - Smileworks Liverpool, CEO and Co-Founder  


Driving More ROI From Your Facebook Ads
Byron Marr - Aira, Paid Media Strategist  

Jon Quinton - Overdrive Digital, Founder  


Profitable B2B Ad Campaign Strategies
Ann Stanley - Anicca Digital, Managing Director  


11:20-11:30Break
11:30-12:15The Art Of Crawling: Beyond The Basics Of Crawl And Index Budget
Bastian Grimm - Peak Ace AG, CEO & Director Organic Search  


Future-Proofing Paid Search Strategies For A World That Hates Cookies
Fabian Van De Wiele - CLICKTRUST, President  


Identifying Content Opportunities And Measuring Its Effect On The Customer Journey
Justin Abrams - BrightEdge, Senior Solutions Consultant  

Matthew Kay - Aira, Head of Operations  


12:15-1:00Lunch
1:00-1:45Google BERT: What SEOs And Marketers Need to Know
Dawn Anderson - Bertey, Managing Director  


Make Your Instagram Story Ads Shine At Every Stage Of Your Sales Funnel
Dan Lifton - Overdrive Digital, Paid Media Account Manager  


Lead Scoring: Tuning Your Campaigns To Improve Lead Quality
Nicolò Pagliari - Saxo Bank, Performance Marketing Lead  


1:45-2:00Coffee Break
2:00-2:45Learn From the Winner Of The Google Algorithm Update And How You Can Recover From A Search Visibility Loss
Kevin Gibbons - Re:signal, CEO and Founder  

Khushal Khan - Re:signal, Senior SEO Consultant  


Making Smart Campaigns Smarter and Dealing with the 800 lb Gorilla in the Auction
Mike Ryan - Smarter Ecommerce, Team Lead Product Mgmt  


Optimized B2B Landing Pages That Convert
James Brockbank - Digitaloft, Managing Director & Founder  

Melissa Mackey - Gyro, Search Supervisor  


2:45-3:00Break
3:00-3:45The Ins and Outs of Featured Snippets and Knowledge Panels
Jason Barnard - Kalicube SAS, Digital Marketing Consultant  

Paige Hobart - ROAST, SEO Team Director  


Amazon Marketing: What Search Marketers Need to Know
Anders Hjorth - Innovell, Digital Marketing Strategist  


What?! You Haven't Tried YouTube Ads For B2B Marketing?
Justin Deaville - Receptional, Managing Director  


3:45-4:15Networking

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