Obsessed With SEO & SEM


Stay tuned for 2021's edition: Autumn, 2021

SMX Virtual Agenda 2020

SMX London – Tuesday, 19 May, 2020

Time SEO SEM/PPC Local
9:00-9:15 Welcome and Opening Remarks
9:15-10:15 A SEO Dream Team Unpacks The SEO Periodic Table
10:15-10:30 Coffee Break
10:30-11:15 Links In Context: Improving Traffic Quality
Alina Ghost - Amara Living, SEO Manager  

Dixon Jones - Majestic, Global Brand Ambassador  

PPC Optimization in 2020: What's Fresh and New, What's Tried and True
Aaron Levy - Tinuiti, Director, SEM  

Jason Miller - , Digital Marketing Strategist  

Advanced GMB Tactics for SEOs: UTM Tagging and Addressing Suspensions
Tim Capper - Online Ownership, SEO Director  

Claire Carlile - Claire Carlile Marketing, Chartered Marketer  

11:15-11:30 Break
11:30-12:15 Google Algorithms VS. Google Penalties, Explained By An Ex-Google
Pedro Dias - apis3, Managing Partner  

The Pros And Cons Of Automation
Gianluca Binelli - Booster Box, Managing Director  

Nils Rooijmans - Water Cooler Topics, Search Consultant  

The Local Ads Landscape: Search and Social
Oliver Ewbank - Paid Media Consultant, Reeyap.com  

Jon Quinton - Overdrive Digital, Founder  

12:15-1:00 Lunch Break
1:00-1:45 Behind The Scenes With Google Search Console And Bing Webmaster Tools
Fabrice Canel - Bing, Principal Program Manager  

Daniel Waisberg - Google, Search Advocate  

From Targeting Practice To Targeting Perfection: Your Key To Better Results
Marcus Knight - Prospect Knight, Co-Founder  

Ben Wood - Hallam Internet, Marketing Services Director  

Optimizing Local Campaigns And Landing Pages For More Conversions
Andrew Cock-Starkey - Optimisey, Founder  

Wesley Parker - Clicteq, Managing Director  

1:45-2:00 Coffee Break
2:00-2:45 EAT: Identify What's Holding Us Back
Jess James - Erudite, Technical SEO Consultant  

Izzy Smith - Ryte, SEO Analyst  

Data Reporting For Actionable Results
Luke Carthy - LukeCarthy.com, eCommerce Consultant  

Helen Pollitt - Arrows Up, Managing Director  

The State Of Offline Conversion Tracking
Russell McAthy - RingSide, Founder and CEO  

Tim Stewart - trsdigital, Digital Consultant  

2:45-3:00 Break
3:00-3:45 Leveraging Schema And Structured Data For Maximum Effect
Mario La Malfa - Merkle, Senior Technical SEO Lead  

Paul Lovell - Always Evolving SEO, Founder  

Optimizing Your Bidding Strategy
Wijnand Meijer - TrueClicks, Co-founder & CEO  

Liam Wade - Impression Digital Limited, Head of PPC  

Is Voice Search Even A Thing?
Sathya Krishnamurthy - Milestone Inc., VP of Product  

3:45-4:15 Networking

SMX London – Wednesday, 20 May, 2020

9:00-9:45 Search Marketing During A Time Of Change & Challenges
9:45-9:50 Break
9:50-10:20 Competitor Research in a Semantic-Led World
Joe Williams - Tribe SEO, CEO  

10:20-10:35 Coffee Break
10:35-11:20 Content For People and For Google
Olga Andrienko - SEMrush, Head of Global Marketing  

Ed Challinor - Smileworks Liverpool, CEO and Co-Founder  

Driving More ROI From Your Facebook Ads
Byron Marr - Aira, Paid Media Strategist  

Jon Quinton - Overdrive Digital, Founder  

Profitable B2B Ad Campaign Strategies
Ann Stanley - Anicca Digital, Managing Director  

11:20-11:30 Break
11:30-12:15 The Art Of Crawling: Beyond The Basics Of Crawl And Index Budget
Bastian Grimm - Peak Ace AG, CEO & Director Organic Search  

Future-Proofing Paid Search Strategies For A World That Hates Cookies
Fabian Van De Wiele - CLICKTRUST, President  

Identifying Content Opportunities And Measuring Its Effect On The Customer Journey
Justin Abrams - BrightEdge, Senior Solutions Consultant  

Matthew Kay - Aira, Head of Operations  

12:15-1:00 Lunch
1:00-1:45 Google BERT: What SEOs And Marketers Need to Know
Dawn Anderson - Bertey, Managing Director  

Make Your Instagram Story Ads Shine At Every Stage Of Your Sales Funnel
Dan Lifton - Overdrive Digital, Paid Media Account Manager  

Lead Scoring: Tuning Your Campaigns To Improve Lead Quality
Nicolò Pagliari - Saxo Bank, Performance Marketing Lead  

1:45-2:00 Coffee Break
2:00-2:45 Learn From the Winner Of The Google Algorithm Update And How You Can Recover From A Search Visibility Loss
Kevin Gibbons - Re:signal, CEO and Founder  

Khushal Khan - Re:signal, Senior SEO Consultant  

Making Smart Campaigns Smarter and Dealing with the 800 lb Gorilla in the Auction
Mike Ryan - Smarter Ecommerce, Team Lead Product Mgmt  

Optimized B2B Landing Pages That Convert
James Brockbank - Digitaloft, Managing Director & Founder  

Melissa Mackey - Gyro, Search Supervisor  

2:45-3:00 Break
3:00-3:45 The Ins and Outs of Featured Snippets and Knowledge Panels
Jason Barnard - Kalicube SAS, Digital Marketing Consultant  

Paige Hobart - ROAST, SEO Team Director  

Amazon Marketing: What Search Marketers Need to Know
Anders Hjorth - Innovell, Digital Marketing Strategist  

What?! You Haven't Tried YouTube Ads For B2B Marketing?
Justin Deaville - Receptional, Managing Director  

3:45-4:15 Networking

Tell me more about SMX!

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