Obsessed With SEO & SEM

Program by Menu

SMX London – Tuesday, 21 May, 2019

TimeSEOSEM
7:00-9:00Breakfast & Registration
9:00-10:00Welcome & Keynote
10:00-10:45Expo Hall Grand Opening & Refreshments
10:45-12:00Machine vs. Human: What Really Matters For SEO Success
Nagendran Rangan - Microsoft Corp 

Stephanie Wallace - Nebo 


What's New and Crucial in SEM
Anders Hjorth - Innovell 

Aaron Levy - Elite SEM 


12:00-1:00Lunch & Expo Hall Time
1:00-2:00Succeeding With Google's Mobile-First Index & Mobile-Friendly World
Shane Cassells - Google 

Nick Wilsdon - Vodafone 


Spending Less, Getting More: A Comprehensive Guide To SEM Targeting
Laura Hogan - HEWI London 


2:00-2:05Transition
2:05-3:00The Latest In Advanced Technical SEO
Rachel Costello - DeepCrawl 

Bastian Grimm - Peak Ace AG 


Automating Reporting With Google Data Studio
Samantha Barnes - Bounteous, Inc 

Sam Marsden - DeepCrawl 


3:00-3:30Refreshments & Expo Hall Time
3:30-4:30What's New With Markup & Structured Data
Mike Arnesen - UpBuild 

Joy Brandon - Nebo 


Starting Fresh With Match Types & Account Structures
Mark Irvine - WordStream 

Aaron Levy - Elite SEM 


4:30-4:35Transition
4:35-5:30Solving Complex SEO Problems When Standard Fixes Don't Apply
Arsen Rabinovich - TopHatRank.com LLC 

Hannah Thorpe - Found 


Faster & Smarter: Moving From Manual to Automated SEM Campaign Management
Brad Geddes - Adalysis 


5:30-6:30Reception

SMX London – Wednesday, 22 May, 2019

TimeSMX AdvancedSEM Issues & Tactics
7:00-9:00Breakfast & Registration
9:00-10:15Optimising Content For Voice Search & Virtual Assistants
Aleyda Solis - Orainti 


SEO Gains Through Data Science
Eun-Ji Noh - LinkedIn 


Winning With Social Ads
Colleen McCaskell - iProspect Edinburgh 


10:15-10:45Refreshment Break & Expo Hall Time
10:45-12:00A Deep Dive Under The Bonnet Of Google's New Search Console
Fili Wiese - SearchBrothers 


All Google Manual Penalties Explained
Fili Wiese - SearchBrothers 


Creating & Managing Successful eCommerce Campaigns
Ann Stanley - Anicca Digital 


12:00-1:00Lunch & Expo Hall Time
1:00-1:55The Business Impact Of Technical Quick Wins
Adrian Phipps - GSK (GlaxoSmithKline) 


The New Renaissance of JavaScript
Bartosz Goralewicz - Elephate 


Conversion Optimization: Turning Quick Wins Into Winning Streaks
Khalid Saleh - Invesp 


1:55-2:00Transition
2:00-2:55Competitive Intelligence For Search Marketers
Igal Stolpner - Investing.com 


Top-Tier Link Building With Data Storytelling
Pete Campbell - Kaizen 


Aligning Your Marketing With Your Customer's Journey
Jeff Ferguson - Fang Marketing 

Becky Simms - Reflect Digital 


2:55-3:30Refreshment Break
3:30-4:25Maximizing Visual Search Potential
Kristopher Jones - LSEO.com 

Ravi Theja Yada - Microsoft 


Advanced Tactics For Display & Video Ads
Travis Chambers - Chamber Media 

Roey Rafael - Envato 


4:25-4:30Transition
4:30-5:15SEO Site Clinic

SEM Tune-Up Clinic With The SMX Mechanics
Anders Hjorth - Innovell 

Mark Irvine - WordStream 

Ann Stanley - Anicca Digital 


Tell me more about SMX!

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