Obsessed With SEO & SEM

Program by Menu

SMX London – Tuesday, 21 May, 2019

TimeSEOSEM
8:00-9:00Breakfast & Registration
9:00-10:00Voice Search Isn't the Next Big Disruptor. Conversational AI Is
10:00-10:45Expo Hall Grand Opening & Refreshments
10:45-12:00Machine vs. Human: What Really Matters For SEO Success
Nagendran Rangan - Bing, Senior Program Manager  

Stephanie Wallace - Nebo, Vice President, Owned Media  


What's New and Crucial in SEM
Anders Hjorth - Innovell, Digital Marketing Strategist  

Aaron Levy - Elite SEM, Manager of Client Strategy  


12:00-1:00Lunch & Expo Hall Time
1:00-2:00Succeeding With Google's Mobile-First Index & Mobile-Friendly World
Shane Cassells - Google, Advanced Performance Specialist - Mobile Transformation, EMEA  

Nick Wilsdon - Vodafone, SEO Lead - Global Channel Optimisation  


Spending Less, Getting More: A Comprehensive Guide To SEM Targeting
Laura Hogan - Milo's Mail, Digital Marketing Consultant  

Kate Sikora - Noble Performance, Client Success Director  


2:00-2:05Transition
2:05-3:00The Latest In Advanced Technical SEO
Rachel Costello - DeepCrawl, Technical SEO & Content Manager  

Bastian Grimm - Peak Ace AG, CEO & Director Organic Search  


Automating Reporting With Google Data Studio
Samantha Barnes - Bounteous, Inc, Manager, Analytics & Insight  

Sam Marsden - DeepCrawl, SEO & Content Manager  


3:00-3:30Refreshments & Expo Hall Time
3:30-4:30What's New With Markup & Structured Data
Jason Barnard - Kalicube SAS, Digital Marketing Consultant  

Joy Brandon - Nebo, Lead SEO Strategist  


Starting Fresh With Match Types & Account Structures
Mark Irvine - WordStream, Senior Data Scientist  

Aaron Levy - Elite SEM, Manager of Client Strategy  


4:30-4:35Transition
4:35-5:30Solving Complex SEO Problems When Standard Fixes Don't Apply
Arsen Rabinovich - TopHatRank.com LLC, Founder/Director of SEO  

Hannah Thorpe - Found, Head of SEO Strategy  


Faster & Smarter: Moving From Manual to Automated SEM Campaign Management
Brad Geddes - Adalysis, Co-Founder  

Mark Meijs - iProspect Netherlands, PPC Strategist  


5:30-6:30Reception
6:30Dinner With Strangers

SMX London – Wednesday, 22 May, 2019

TimeSMX AdvancedSEM Issues & Tactics
8:30-9:00Breakfast & Registration
9:00-10:15Optimising Content For Voice Search & Virtual Assistants
Aleyda Solis - Orainti, International SEO Consultant  


SEO Gains Through Data Science
Eun-Ji Noh - LinkedIn, Senior Data Scientist  


Winning With Social Ads
Mark Irvine - WordStream, Director of Strategic Partnerships  

Colleen McCaskell - iProspect Edinburgh, Paid Media Manager  


10:15-10:45Refreshment Break & Expo Hall Time
10:45-12:00A Deep Dive Under The Bonnet Of Google's New Search Console
Fili Wiese - SearchBrothers, SEO Expert  


All Google Manual Penalties Explained
Fili Wiese - SearchBrothers, SEO Expert  


Creating & Managing Successful eCommerce Campaigns
Timo Dinkelman - Prebo Digital, Managing Director  

Ann Stanley - Anicca Digital, Managing Director  


12:00-1:00Lunch & Expo Hall Time
1:00-1:55The Business Impact Of Technical Quick Wins
Adrian Phipps - GSK (GlaxoSmithKline), Global SEO Director  


The New Renaissance of JavaScript
Bartosz Goralewicz - Onely, CEO  


Conversion Optimization: Turning Quick Wins Into Winning Streaks
Khalid Saleh - Invesp, CEO  

Luca Tagliaferro - Future Fit Training, Senior Digital Specialist  


1:55-2:00Transition
2:00-2:55Competitive Intelligence For Search Marketers
Igal Stolpner - Investing.com, VP Growth  


Top-Tier Link Building With Data Storytelling
Pete Campbell - Kaizen, Managing Director  


Aligning Your Marketing With Your Customer's Journey
Dixon Jones - Dixon Jones, Consultant  

Becky Simms - Reflect Digital, Founder and CEO  


2:55-3:30Refreshment Break
3:30-4:25Maximizing Visual Search Potential
Chris Nash - LSEO.com, President and Co-Founder  

Ravi Theja Yada - Microsoft, Senior Program Manager  


Advanced Tactics For Display & Video Ads
Travis Chambers - Chamber Media, Founder and Chief Media Hacker  

Roey Rafael - Envato, Director of Paid Growth  


4:25-4:30Transition
4:30-5:15SEO Site Clinic
Rachel Costello - DeepCrawl, Technical SEO & Content Manager  

Chris Simmance - Optus Digital, Managing Director  


SEM Tune-Up Clinic With The SMX Mechanics
Anders Hjorth - Innovell, Digital Marketing Strategist  

Mark Irvine - WordStream, Senior Data Scientist  

Ann Stanley - Anicca Digital, Managing Director  


5:15End of Conference

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