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SMX London 2020 Agenda

Calendar

Full Conference Agenda - Tuesday, 19th May

8:00 AM-9:00 AM

Breakfast & Registration

9:00 AM-10:00 AM

A SEO Dream Team Unpacks The SEO Periodic Table

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    Keynote

Overview

The SMX London event will open with a Dream Team of SEO experts who will describe the most crucial elements (as illustrated in Search Engine Land’s Periodic Table of SEO Factors) of SEO you need to master in order to have top rankings and be more likely to survive algorithm updates. This panel of experts will set the stage for the SEO sessions you’ll experience during the event.

After this session, you’ll be able to:

  • Define the key "elements" that impact your SEO rankings
  • Explain to your colleagues and executives the crucial elements of SEO and why they are important
  • Know the SEO “toxins" that can cause penalties or negative rankings and how to avoid them

Speakers

Fili Wiese

SearchBrothers, SEO Expert - Search Engine Land Contributor , @filiwiese

Bastian Grimm

Peak Ace AG, CEO & Director Organic Search , @basgr

Nichola Stott

Erudite, Founder and Managing Director,

Dixon Jones

Majestic, Global Brand Ambassador, , @Dixon_Jones

Moderator

Barry Schwartz
Search Engine Land, Contributing Editor , @rustybrick
10:00 AM-10:15 AM

10:15 AM-10:45 AM

Expo Hall Grand Opening & Refreshments

10:45 AM-12:00 PM

Links In Context: Improving Traffic Quality

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    SEO

Overview

There are many ways to build links on the Internet, but not all lead to better traffic, better rankings or better sales. The context of a link is as important as or even more important than the power of the page. This presentation will help you understand why context is so important and how your marketing strategies can lead towards better quality links and connections online, improving your brand’s market fit and site traffic quality.

After this session, you'll be able to:

  • Understand the role context plays in achieving high quality links and connections
  • Improve your marketing strategies to gain better quality links and site traffic
  • Replicate real-world examples from companies successful at link building

Speakers

Dixon Jones

Majestic, Global Brand Ambassador , @Dixon_Jones

Alina Ghost

Amara Living, SEO Manager , @mrsalinaghost

Moderator

Barry Schwartz
Search Engine Land, Contributing Editor , @rustybrick

Better Results Through More Frequent Testing

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    SEM⁄PPC

Overview

Coming soon.

Speakers

Andrew Goodman

Page Zero Media, President , @andrew_goodman

Moderator

Matt Van Wagner
Find Me Faster, President , @mvanwagner

Advanced GMB Tactics For Local SEOs

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    Local

Overview

Coming soon.

Speakers

Claire Carlile

Claire Carlile Marketing, Chartered Marketer

Moderator

Greg Sterling
, Contributing Editor, Search Engine Land , @gsterling

12:00 PM-1:00 PM

Lunch & Expo Hall Time

1:00 PM-2:00 PM

Google Algorithms VS. Google Penalties, Explained By An Ex-Google Engineer

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    SEO

Overview

Been penalized by Google? Lost rankings with a Google core update? Want to avoid a Google penalty being applied to your website? Join ex-Google engineer Fili to gain a deep understanding of the impact of algorithmic updates and how Google applies penalties.

After this session, you’ll be able to:

  • Understand why algorithmic updates impact your Google rankings
  • Discuss how Google applies penalties
  • Recover from algorithmic updates and penalties
  • Future proof your website for SEO in Google

Speakers

Fili Wiese

SearchBrothers, SEO Expert - Search Engine Land Contributor , @filiwiese

Moderator

Barry Schwartz
Search Engine Land, Contributing Editor , @rustybrick

The Pros And Cons Of Automation

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    SEM⁄PPC

Overview

Coming soon.

Moderator

Brad Geddes
AdAlysis, Co-Founder , @bgTheory

The Local Ads Landscape: Smart Campaigns, Local Campaigns And LSAs

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    Local

Overview

Coming soon.

Moderator

Greg Sterling
, Contributing Editor, Search Engine Land , @gsterling

2:00 PM-2:05 PM

Transition

2:05 PM-3:00 PM

Behind The Scenes With Google Search Console And Bing Webmaster Tools

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    SEO

Overview

Get the most out of Google Search Console and Bing Webmaster Tools by learning about the latest updates and how to best take advantage of them for your site.

After this session, you'll be able to:

  • Implement SEO best practices for crawling and site architecture
  • Understand Webmaster Tools to get the most out of Bing search
  • Know what's new and coming up in Bing Webmaster Tools
  • Understand recent launches from Google

Speakers

Daniel Waisberg

Google, Search Advocate , @danielwaisberg

Sandhya Guntreddy

Microsoft, Principal Program Manager , @guntreddy_05

Moderator

Barry Schwartz
Search Engine Land, Contributing Editor , @rustybrick

From Targeting Practice To Targeting Perfection: Your Key To Better Results

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    SEM⁄PPC

Overview

Coming soon.

Moderator

Matt Van Wagner
Find Me Faster, President , @mvanwagner

Optimizing Local Landing Pages For More Conversions

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    Local

Overview

Coming soon.

Moderator

Greg Sterling
, Contributing Editor, Search Engine Land , @gsterling

3:00 PM-3:30 PM

Refreshments & Expo Hall Time

3:30 PM-4:30 PM

EAT: Identify What's Holding Us Back

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Overview

Join this session to find out what you can do to identify EAT related facets of your site that could be holding you back, and how to formalize an audit process to identify and remedy this.

After this session, you’ll be able to:

  • Dispel the confusion and debate around EAT features and understand algorithmic contribution through a real data case and examples
  • Implement a tried and tested approach to auditing EAT features that can hold your site back—get and explanation of feature area, tools and measurements
  • Measure EAT criteria in order to understand where the site is failing, and conversely what success looks like
  • Validate this approach by getting an outside perspective from a big data tool provider

Speakers

Nichola Stott

Erudite, Founder and Managing Director

Izzy Smith

Ryte, SEO Analyst

Moderator

Barry Schwartz
Search Engine Land, Contributing Editor , @rustybrick

Data Reporting For Actionable Results

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    SEM⁄PPC

Overview

Coming soon.

Moderator

Brad Geddes
AdAlysis, Co-Founder , @bgTheory

The State Of Offline Conversion Tracking

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    Local

Overview

Coming soon.

Moderator

Greg Sterling
, Contributing Editor, Search Engine Land , @gsterling

4:30 PM-4:35 PM

Transition

4:35 PM-5:30 PM

Leveraging Schema And Structured Data For Maximum Effect

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    SEO

Overview

Google and Bing leverage structured data and schema in a big way in its search results. Often having rich results in the search results can be the deciding factor for your site being clicked on by searchers. This session will cover how to implement and benefit from these markups.

After this session, you’ll be able to:

  • Understand how search engines render and see your content and extract structured data to power rich experiences
  • Discover tools and resources that can help you to easily generate and test structured markup
  • Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
  • Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results

Speakers

Alexis Sanders

Merkle, Technical SEO Account Manager , @AlexisKSanders

Moderator

Barry Schwartz
Search Engine Land, Contributing Editor , @rustybrick

Optimizing Your Bidding Strategy

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    SEM⁄PPC

Overview

Coming soon.

Moderator

Brad Geddes
AdAlysis, Co-Founder , @bgTheory

Is Voice Search Even A Thing?

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    Local

Overview

Coming soon.

Moderator

Greg Sterling
, Contributing Editor, Search Engine Land , @gsterling

5:30 PM-6:30 PM

Reception

6:30 PM

Dinner with Strangers: meet your fellow attendees.

See the registration desk for more information

In contrast to the conference, there are no free drinks or snacks included. Everybody pays for themselves.

Calendar

Full Conference Agenda - Wednesday, 20th May

8:30 AM-9:00 AM

Breakfast & Registration

9:00 AM-10:00 AM

London D2 Keynote

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    Keynote

Overview

Coming soon.

Moderator

Barry Schwartz
Search Engine Land, Contributing Editor , @rustybrick
10:00 AM-10:15 AM

10:15 AM-10:45 AM

Refreshment Break & Expo Hall Time

10:45 AM-12:00 PM

Go Beyond GA Basics To Get Powerful And Actionable eCommerce Insights

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    SEO

Overview

Coming soon.

Moderator

Barry Schwartz
Search Engine Land, Contributing Editor , @rustybrick

Driving More ROI From Your Facebook Ads

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    SEM⁄PPC

Overview

Facebook Ads can be a confusing platform for new advertisers. Even more seasoned advertisers can get a little lost. Join this session for tips demonstrated by real-world examples that will help you avoid costly mistakes, improve ROI and gain an understanding of what is really working right now.

After this session, you’ll be able to:

  • Use a clear set of activities that genuinely work well on Facebook Ads
  • Avoid wasted ad spend by knowing how to review ad performance
  • Execute a clear plan for underperforming accounts

Speakers

Jon Quinton

Builtvisible, UK Agency Manager , @JonQuinton1

Moderator

Kathy Bushman
Third Door Media, Director, Events Content , @kathybushman

Profitable B2B Ad Campaign Strategies

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    B2B

Overview

Coming soon.

Moderator

Matt Van Wagner
Find Me Faster, President , @mvanwagner

12:00 PM-1:00 PM

Lunch & Expo Hall Time

1:00 PM-1:55 PM

The Art Of Crawling: Beyond The Basics Of Crawl And Index Budget

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    SEO

Overview

Almost every SEO uses crawling tools (e.g. ScreamingFrog, DeepCrawl, etc.) to analyze websites as well as to uncover errors and optimization potentials. Unfortunately, many times only default reports are being used and they often have limitations. In this session, we’ll cover ideal crawl preparation, efficient execution and advanced analysis techniques that go beyond the typical tips.

After this session, you'll be able to:

  • Understand how JavaScript in general and Googles rendering process impacts crawling
  • Plan out and implement crawling and indexing directives on expert level
  • Prevent common pitfalls that could negatively impact search engine crawling behavior
  • Overcome typical challenges of Google’s indexing limits
  • Expertly setup and use crawling tools for maximum output

Speakers

Bastian Grimm

Peak Ace AG, CEO & Director Organic Search , @basgr

Moderator

Barry Schwartz
Search Engine Land, Contributing Editor , @rustybrick

Cross Platform Social Advertising Success

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    SEM⁄PPC

Overview

Coming soon.

Moderator

Matt Van Wagner
Find Me Faster, President , @mvanwagner

Optimizing Content For The Top, Middle And Bottom Of The Funnel

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    B2B

Overview

Coming soon.

Moderator

Kathy Bushman
Third Door Media, Director, Events Content , @kathybushman

1:55 PM-2:00 PM

Transition

2:00 PM-2:55 PM

Google BERT: What SEOs And Marketers Need to Know

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    SEO

Overview

Join this session to find out what Google BERT is and where it came from. Plus, with real-world examples learn how to harness the power of Google BERT as a tool to improve your SEO efficiency and contextual relevance.

After this session, you'll be able to:

  • Discuss how natural language understanding is developing and how you can utilize co-occurrence to disambiguate your search strategy
  • Know how search engines may be utilizing Google BERT and its implications for search marketers
  • Understand why you cannot optimize SEO for the Google BERT algorithm update
  • Understand BERT's successor ALBERT

Speakers

Dawn Anderson

Bertey, Managing Director , @dawnieando

Moderator

Barry Schwartz
Search Engine Land, Contributing Editor , @rustybrick

Instagram Stories: Creative That Works

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    SEM⁄PPC

Overview

Coming soon.

Moderator

Kathy Bushman
Third Door Media, Director, Events Content , @kathybushman

Lead Scoring: Tuning Your Campaigns To Improve Lead Quality

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    B2B

Overview

Coming soon.

Moderator

Matt Van Wagner
Find Me Faster, President , @mvanwagner

2:55 PM-3:30 PM

Refreshment Break

3:30 PM-4:25 PM

Learn From the Winner Of The Google Algorithm Update And How You Can Recover From A Search Visibility Loss

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Overview

The session will provide both a high level look at navigating Google algorithm updates as well as very tactical and key actions that can be taken to recover from a search visibility loss (primarily after a Core Algorithm update) in general.

After this session, you’ll be able to:

  • Determine if your site visibility lost is directly related to Core Algorithm updates by ruling our other factors including site migration, links lost, etc.
  • Find the best solution classed by impact (e.g. Improved content, disavowing, structure/navigation/taxonomy, internal linking or technical SEO)
  • Examine and evaluate the immediate and long term impact

Speakers

Kevin Gibbons

Re:signal, CEO and Founder , @kevgibbo

Khushal Khan

Re:signal, Senior SEO Consultant , @khushal

Moderator

Barry Schwartz
Search Engine Land, Contributing Editor , @rustybrick

Perfecting Shopping Campaigns With The Latest Updates From Google And Bing

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    SEM⁄PPC

Overview

Coming soon.

Speakers

Mike Ryan

Smarter Ecommerce, Team Lead Product Mgmt

Moderator

Matt Van Wagner
Find Me Faster, President , @mvanwagner

Optimized B2B Landing Pages That Convert

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    B2B

Overview

Coming soon.

Speakers

James Brockbank

Digitaloft, Managing Director & Founder , @brockbankjames

Moderator

Kathy Bushman
Third Door Media, Director, Events Content , @kathybushman

4:25 PM-4:30 PM

Transition

4:30 PM-5:15 PM

Optimizing For Knowledge Panels And Featured Snippets

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    SEO

Overview

Coming soon.

Speakers

Jason Barnard

Kalicube SAS, Digital Marketing Consultant , @jasonmbarnard

Paige Hobart

ROAST, SEO Team Director

Moderator

Barry Schwartz
Search Engine Land, Contributing Editor , @rustybrick

Amazon Ads

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    SEM⁄PPC

Overview

Coming soon.

Speakers

Anders Hjorth

Innovell, Digital Marketing Strategist , @soanders

Moderator

Matt Van Wagner
Find Me Faster, President , @mvanwagner

What?! You Haven't Tried YouTube Ads For B2B Marketing?

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    B2B

Overview

Very few B2B marketers are running successful YouTube Ads. It’s a missed opportunity. Get your targeting right and YouTube Ads can be incredibly cost-effective. Join this session to learn how to create compelling ad content, take advantage of new targeting features essential to B2B marketers, avoid wasting your budget, and get viewers to take action.

After this session, you'll be able to:

  • List the four magic ingredients you’ll need to make your YouTube Ad a success
  • Take advantage of targeting layers to better reach the right audience
  • Increase conversion rates with end screens and the like

Speakers

Justin Deaville

Receptional, Managing Director

Moderator

Kathy Bushman
Third Door Media, Director, Events Content , @kathybushman

5:15 PM

End of Conference

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