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SMX London Agenda 2020
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Full Conference Agenda - Tuesday, 19th May
9:00 AM-9:15 AM
Welcome and Opening Remarks
Barry Schwartz, Contributing Editor to Search Engine Land, welcomes attendees to Virtual SMX London 2020 from his home in New York. He will give a brief overview of the rich content attendees will enjoy over the next two days. This includes sessions on SEO, paid search, local search and a concentration of sessions on specifically business to business topics. Plus, he'll provide details about what to expect from the exciting keynotes—a SEO Dream Team of speakers talking in depth about the periodic table of SEO factors and a panel discussion with experienced brand marketers about search marketing during these challenging times.
A SEO Dream Team Unpacks The SEO Periodic Table
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Track
Keynote
Overview
The SMX London event will open with a Dream Team of SEO experts who will describe the most crucial elements (as illustrated in Search Engine Land's Periodic Table of SEO Factors) of SEO you need to master in order to have top rankings and be more likely to survive algorithm updates. This panel of experts will set the stage for the SEO sessions you'll experience during the event.
After this session, you'll be able to:
- Define the key "elements" that impact your SEO rankings
- Explain to your colleagues and executives the crucial elements of SEO and why they are important
- Know the SEO "toxins" that can cause penalties or negative rankings and how to avoid them
Speakers
Gareth Hoyle
Marketing Signals, Managing Director
Bastian Grimm
Peak Ace AG, CEO & Director Organic Search , @basgr
Dixon Jones
Majestic, Global Brand Ambassador, , @Dixon_Jones
Jill Quick
The Coloring In Department, Co-Founder,
Judith Lewis
Decabbit Consultancy, Founder, , @JudithLewisModerator
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
,
SMX London Speaker:
Gareth Hoyle
Marketing Signals, Managing Director
Gareth is an expert SEO strategist and digital marketing business leader with a focus on being the best and delivering the best. People turn to him when they're ready to become the authority within their niche. Gareth runs Marketing Signals, a digital marketing agency specializing in link acquisition and consulting on high level due diligence projects ensuring brands and investors do the right things, buy the right things, and measure the right things.
SMX London Speaker:
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
SMX London Speaker:
Despite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
Jill Quick
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Judith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
10:15 AM-10:30 AM
Coffee Break
Links In Context: Improving Traffic Quality
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SEO
Overview
There are many ways to build links on the Internet, but not all lead to better traffic, better rankings or better sales. The context of a link is as important as or even more important than the power of the page. This presentation will help you understand why context is so important and how your marketing strategies can lead towards better quality links and connections online, improving your brand's market fit and site traffic quality.
After this session, you'll be able to:
- Understand the role context plays in achieving high quality links and connections
- Improve your marketing strategies to gain better quality links and site traffic
- Replicate real-world examples from companies successful at link building
Speakers
Dixon Jones
Majestic, Global Brand Ambassador , @Dixon_Jones
Alina Ghost
Amara Living, SEO Manager , @mrsalinaghostModerator
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
,
SMX London Speaker:
Despite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
With a decade of SEO experience, Alina Ghost hosts her own podcast called SEO with Mrs Ghost to bring great conversations with SEO experts about digital marketing. Currently SEO manager at Amara, she also had the pleasure of working with big brands like Tesco, Debenhams and Carpetright.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
PPC Optimization in 2020: What's Fresh and New, What's Tried and True
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SEM⁄PPC
Overview
Paid Search has evolved quite a bit since it first started some two decades ago. In this session, we won't look backwards, though. We'll talk about the latest features and technology to help you compete in auctions, unleash the best of your creativity to launch expectation-beating ad campaigns.
After this session, you'll be able to:
- Get more efficient and productive at account management and workflow
- Leverage search data and insights for creative development that drives breakthrough results and innovative search campaigns
- Utilize the best of machine learning, AI, your business instincts and old-fashioned common sense
Speakers
Jason Miller
, Digital Marketing Strategist , @JasonMillerCA
Aaron Levy
Tinuiti, Director, SEM , @bigalittleaModerator
SMX London Moderator:
Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.
SMX London Co-Moderator:
,
SMX London Speaker:
Jason Miller is the former Head of Brand Marketing at Microsoft and Global Head of Content and Social Marketing for LinkedIn. He's a prolific keynote speaker, digital marketing instructor at the University of California, Berkeley, best-selling author of "Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11", and a 2018 finalist for CMI's Content Marketer of the Year. He's currently lining up his next play while writing his next book on the topic of creativity and artificial intelligence. When he's not immersed in his day job you can find him photographing the world's biggest rock stars across various stages in Europe.
SMX London Speaker:
Aaron oversees a growing team of 30+ SEM experts up and down the east coast, stretching as far west as Chicago. His role is to make sure the team has everything they need to succeed, to keep an eye on large scale trends to future-proof strategies and to ensure any/all clients are set up with best-in-class search.
He's an internationally recognized speaker, Search Engine Land/Search Engine Journal author and a 7-time member of PPC Hero's Most Influential list. In addition to his roles at Tinuiti, Aaron’s also an adjunct at Drexel & University of Vermont as well as a student mentor at Villanova, working to grow the next generation of marketers.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
Advanced GMB Tactics for SEOs: UTM Tagging and Addressing Suspensions
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Track
Local
Overview
This session focuses on several core marketing challenges with Google My Business (GMB) for brands and local businesses. It will address tracking and measuring GMB actions as well as issues confronting multi-location enterprises.
After this session you'll be able to:
- Set up and use UTM Parameters to measure and track almost everything in GMB
- Optimize categories, reviews and Google Q&A
- Understand how to prevent suspensions or reinstate listings after being suspended
- Manage Google Posts at scale for large enterprises
Speakers
Claire Carlile
Claire Carlile Marketing, Chartered Marketer
Tim Capper
Online Ownership, SEO Director , @GuideTwitModerator
SMX London Moderator:
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
SMX London Co-Moderator:
,
SMX London Speaker:
Claire Carlile
Claire Carlile Marketing, Chartered Marketer
Claire is a Chartered Marketer and has been working in digital marketing for over 20 years, primarily in the SEO and local SEO space. Claire likes to work with small and medium sized businesses to help them do better at digital marketing, and she brings both academic and practitioner level marketing know-how to digital projects. Claire has spoken at industry events and is a frequent contributor to industry webinars and podcasts.
SMX London Speaker:
Tim is the owner operator of Online Ownership and a Google My Business Gold Product Expert. He provides local SEO services and consultation to both national and global clients, pushing forward with compliance auditing for multi-location organizations whilst helping businesses get to grips with GMB on Google's Help Forum.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
11:15 AM-11:30 AM
Break
Google Algorithms VS. Google Penalties, Explained By An Ex-Google
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Focus
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Track
SEO
Overview
Been penalized by Google? Lost rankings with a Google core update? Want to avoid a Google penalty being applied to your website? Join ex-Google to gain a deep understanding of the impact of algorithmic updates and how Google applies penalties.
After this session, you'll be able to:
- Understand why algorithmic updates impact your Google rankings
- Discuss how Google applies penalties
- Recover from algorithmic updates and penalties
- Future proof your website for SEO in Google
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
,
SMX London Speaker:
Pedro Dias
apis3, Managing Partner
Pedro Dias is an SEO Consultant and one of the few ex-Google Search Quality team members working in Digital Marketing. He holds deep knowledge in Google Search and a solid experience of the Online Industry across South America and Europe. While at Google he worked not only in fighting SPAM across over 5 languages, but also in debugging search ranking issues and Webmaster outreach. Currently Pedro is Partner and Managing Director at apis3, a Brazil-based consulting agency focused in Digital Marketing working with national and international renowned brands.
SMX London Speaker:
Online Ownership, SEO Director
@GuideTwitTim is the owner operator of Online Ownership and a Google My Business Gold Product Expert. He provides local SEO services and consultation to both national and global clients, pushing forward with compliance auditing for multi-location organizations whilst helping businesses get to grips with GMB on Google's Help Forum.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
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SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
The Pros And Cons Of Automation
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Track
SEM⁄PPC
Overview
Automation is often mentioned as the holy grail in PPC where you can put the machines to work and call you done finished. In reality, some automation is good and others can be quite harmful to your account. In this session, we'll show you good places to automate your account and look at others where automation might be harmful.
After this session, you'll be able to:
- Know the best places to automate tasks within your PPC account
- Be able to explain why certain areas of your account should not be automated
- Have a clear starting point for increasing your account's automation
Speakers
Gianluca Binelli
Booster Box, Managing Director
Nils Rooijmans
Water Cooler Topics, Search ConsultantModerator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
,
SMX London Speaker:
Gianluca Binelli
Booster Box, Managing Director
Gianluca is the founder of Booster Box. Prior to that Gianluca was at Google for six years. He also served as an advisor for Capital G's, Google's investment fund. He is a speaker at international PPC conferences. Last year he was voted 2nd Most Influential PPC Experts by PPC Hero.
SMX London Speaker:
Nils Rooijmans
Water Cooler Topics, Search Consultant
Nils Rooijmans, is a veteran in Search Marketing, AI alumni and Search Specialist by trade. With over +20 years experience in the field (PPC, SEO) he has helped over hundreds of companies increase their revenue and profits, mostly through automations. Currently he combines his technical, business and entrepreneurial experience running a remote search agency and is sharing knowledge on Google Ads Scripts via https://nilsrooijmans.com.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
, ,
SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
The Local Ads Landscape: Search and Social
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Focus
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Track
Local
Overview
Localized campaigns present unique challenges. However, local search and social ads can bring excellent results to both independent businesses and multi-location brands. Whether your objective is driving awareness or footfall, this session offers proven techniques across paid search and paid social that you can readily apply.
After this session you'll be able to:
- Know what works for paid search and paid social (Facebook and Instagram)
- Gain a list of tactics to test and deploy in your campaigns
- Understand how to track and measure local PPC campaigns
Speakers
Jon Quinton
Overdrive Digital, Founder , @JonQuinton1
Oliver Ewbank
Paid Media Consultant, Reeyap.com , @oliverewbankModerator
SMX London Moderator:
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
SMX London Co-Moderator:
,
SMX London Speaker:
Having worked in digital marketing for 12 years, in 2016 Jon founded Overdrive Digital, an agency specialising in paid search and paid social campaigns. Overdrive works with companies including Liberty of London, Atelier Swarovski, SA1NT and more to help them grow revenue through their social and search channels. Jon regularly contributes to the digital marketing community via publishing a variety of blog posts, podcasts and regular webinars.
SMX London Speaker:
Oliver Ewbank is an award winning paid media specialist based in London. His digital insights have been featured in a variety of publications, including BBC News, PPC Hero, Wordstream, SEMrush & Virgin Entrepreneur. A guest speaker at Google, Oliver has run paid media projects for eBay, Koozai & Feefo. You can connect with Oliver at https://twitter.com/oliverewbank
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
12:15 PM-1:00 PM
Lunch Break
Behind The Scenes With Google Search Console And Bing Webmaster Tools
Close-
Focus
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Track
SEO
Overview
Get the most out of Google Search Console and Bing Webmaster Tools by learning about the latest updates and how to best take advantage of them for your site.
After this session, you'll be able to:
- Implement SEO best practices for crawling and site architecture
- Understand Webmaster Tools to get the most out of Bing search
- Know what's new and coming up in Bing Webmaster Tools
- Understand recent launches from Google
Speakers
Daniel Waisberg
Google, Search Advocate , @danielwaisberg
Fabrice Canel
Bing, Principal Program Manager , @facanModerator
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
,
SMX London Speaker:
Daniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX London Speaker:
Fabrice is a 23 year search veteran at Microsoft. Fabrice is a Principal Program Manager leading the team crawling, processing and indexing at Bing, so dealing with the hundreds of billions of new or updated web pages every day.
In 2006, Fabrice joined the MSN Search Beta project and since, he has been driving evolution of the Bing platform to insure the Bing index is fresh and comprehensive and he is responsible for many protocols and standards as robots.txt, Sitemaps.org . Prior to MSN Search, Fabrice was the Lead Program Manager for search across Microsoft Web sites in a role covering all aspect of search from Search Engines technology to Search User Experience to content in the very early days of SEO.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
From Targeting Practice To Targeting Perfection: Your Key To Better Results
Close-
Focus
-
Track
SEM⁄PPC
Overview
Think about it like this; if you went to a pub with your best mate, you'd probably know what drink to order them. That's how well you need to know your target audience, and in this session, we'll show you how you can work on perfecting targeting for your paid ad campaigns.
After this session, you will be able to:
- Understand your audience well beyond the basics of age, gender, location and a few interests
- Leverage the latest audience targeting features across top ad platforms and target new customers across the entire purchase journey
- Know what tools can help you understand user behavior and build advanced audience lists, leaning on first-party data
Speakers
Marcus Knight
Prospect Knight, Co-Founder , @marcusknight
Ben Wood
Hallam Internet, Marketing Services Director , @iambenwoodModerator
SMX London Moderator:
Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.
SMX London Co-Moderator:
,
SMX London Speaker:
After working for PPC agencies of all sizes since 2012, Marcus started Prospect Knight with his two older brothers in 2018. Combining their backgrounds in direct mail, email, and PPC meant that would naturally became a customer focused agency that helps clients find new customers and retain them longer.
SMX London Speaker:
Ben Wood is the Marketing Services Director at UK based digital agency Hallam Internet, a well-established and experienced full service digital marketing agency with offices in Nottingham and London, serving a wide variety of clients throughout the UK and internationally. Ben has previously worked at Experian, a FTSE100 company and specialises in advanced SEO, Paid Search and Analytics.
Ben oversees an award winning consultancy team of 40+ digital marketers and is responsible for the online performance of a wide range of national and international clients including Raleigh, The United Nations and Saint-Gobain. Outside of work, Ben plays Ice Hockey for the Nottingham Lions in the English National League, and enjoys playing golf and watching football (soccer).
Ben currently contributes to both Search Engine Journal and State of Digital on a monthly basis and has previously been featured in Net magazine, B2B Marketing and The Drum as well as being nominated as one of The Guardian's 'Rising Stars' in 2014.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Plus Session Presenter:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
Optimizing Local Campaigns And Landing Pages For More Conversions
Close-
Focus
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Track
Local
Overview
Your ads are getting clicks but not converting. There are many potential reasons for this, but one is surely sub-optimal landing pages. This session will focus on key factors that drive local campaign success with an emphasis on local landing page optimization.
After this session, you'll be able to:
- Determine the right campaign structure for local ads
- Understand what makes a great local landing page
- Know how to use dynamic location insertion
- Use scripts to better optimize local campaigns
Speakers
Wesley Parker
Clicteq, Managing Director
Andrew Cock-Starkey
Optimisey, Founder , @OptimiseyModerator
SMX London Moderator:
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
SMX London Co-Moderator:
,
SMX London Speaker:
Wesley Parker
Clicteq, Managing Director
SMX London Speaker:
Andrew has worked in digital marketing for more than two decades - mostly in-house for household names like the BBC, National Trust and Lord's Cricket Ground. He recently launched his own SEO consultancy service, Optimisey and runs a series of SEO events in Cambridge.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
1:45 PM-2:00 PM
Coffee Break
EAT: Identify What's Holding Us Back
Close-
Focus
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Track
SEO
Overview
Join this session to find out what you can do to identify EAT related facets of your site that could be holding you back, and how to formalize an audit process to identify and remedy this.
After this session, you'll be able to:
- Dispel the confusion and debate around EAT features and understand algorithmic contribution through a real data case and examples
- Implement a tried and tested approach to auditing EAT features that can hold your site back—get and explanation of feature area, tools and measurements
- Measure EAT criteria in order to understand where the site is failing, and conversely what success looks like
Validate this approach by getting an outside perspective from a big data tool provider
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
,
SMX London Speaker:
Jess James
Erudite, Technical SEO Consultant
Jess is a Technical SEO Consultant at Erudite. With a background in client-side digital marketing, Jess made the switch to the dark side of agency life a little over a year ago, and has worked with a number of national and global brands and household names.
SMX London Speaker:
Izzy Smith
Ryte, SEO Analyst
Izzi is a Technical SEO Analyst at Ryte, but has previously worked as a consultant, and in-house SEO for Sixt rent a car. In her work, she loves spending time solving technical SEO mysteries, sharing her knowledge, and helping companies create even more awesome websites for users and Search Engines. Izzi has spoken at many top industry events and conferences across Europe, and has been rated the best speaker several times.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
Data Reporting For Actionable Results
Close-
Focus
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Track
SEM⁄PPC
Overview
Reporting is essential to showing your work to your boss and clients. Good reporting is essential to finding insights across your data. In this session, we'll look at how to create reports. Then we'll look into the data to find actionable intel to help you create and fine-tune your marketing campaigns.
After this session, you'll be able to:
- Be able to create beautiful reports
- Know how to pull insights out of your reporting data
- Create actionable outcomes based upon your custom reports
Speakers
Helen Pollitt
Arrows Up, Managing Director
Luke Carthy
LukeCarthy.com, eCommerce ConsultantModerator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
,
SMX London Speaker:
Helen Pollitt
Arrows Up, Managing Director
Helen is an SEO specialist with over a decade's experience working with brands from start-ups to large multinationals. She's led several agency teams before taking the plunge to form her own consultancy. Helen regularly trains marketers in SEO and analytics and teaches a Masters in Web Marketing and Analytics.
SMX London Speaker:
Luke Carthy
LukeCarthy.com, eCommerce Consultant
Having previously held a number of SEO and product roles both agency and in-house, Luke is a well-seasoned eCommerce consultant and international speaker who parks his butt right in the middle of strategy, CRO and SEO. He's obsessed with delivering scalable eCommerce growth.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
The State Of Offline Conversion Tracking
Close-
Focus
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Track
Local
Overview
Most transactions (still) occur offline, yet marketers have trouble reliably tracking online-to-offline conversions. That means they don't have a clear picture of campaign performance. This panel discussion will explore the latest tools and tactics for offline attribution, as well as long-established methods such as call tracking. We’ll hear client anecdotes and get clear advice on best practices. We’ll also discuss how tighter integration of online and offline (e.g., BOPIS) in the future will affect attribution and campaign optimization.
Speakers
Tim Stewart
trsdigital, Digital Consultant
Russell McAthy
RingSide, Founder and CEO , @therustybearModerator
SMX London Moderator:
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
SMX London Co-Moderator:
,
SMX London Speaker:
Tim Stewart
trsdigital, Digital Consultant
Tim is the owner of trsdigital, providing digital consultancy for one-off projects and client contracts. He has been working in digital for over two decades. The last ten years, Tim has been focused on conversion optimization, analytics, business intelligence, and related disciplines required to deliver ROI for his clients.
SMX London Speaker:
Russell McAthy is the Founder & CEO of ringside.ai. He has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
, ,
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
2:45 PM-3:00 PM
Break
Leveraging Schema And Structured Data For Maximum Effect
Close-
Focus
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Track
SEO
Overview
Google and Bing leverage structured data and schema in a big way in its search results. Often having rich results in the search results can be the deciding factor for your site being clicked on by searchers. This session will cover how to implement and benefit from these markups.
After this session, you'll be able to:
- Understand how search engines render and see your content and extract structured data to power rich experiences
- Discover tools and resources that can help you to easily generate and test structured markup
- Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
- Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results
- Implement structured data using tag manager
Speakers
Mario La Malfa
Merkle, Senior Technical SEO Lead
Paul Lovell
Always Evolving SEO, Founder , @_PaulLovellModerator
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
,
SMX London Speaker:
Mario La Malfa
Merkle, Senior Technical SEO Lead
SMX London Speaker:
Paul is a Technical SEO Consultant working with Many Large Ecommerce clients and household names providing them with support and guidance not just with SEO but also Analytics, in the Always Evolving Digital Ecosystem that we all work in today. Paul is obsessed With all Things Search related.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
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SMX London Speaker:
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SMX London Plus Session Presenter:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
Optimizing Your Bidding Strategy
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Focus
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Track
SEM⁄PPC
Overview
Should you rely on Google's smart bidding? Are bid modifiers the best way to fine-tune your bidding? Should you be creating your own bid system? In this session, we'll look at how to choose your bid strategy and tips to ensure your bidding method is helping you to achieve your goals.
After this session, you'll be able to:
- Know when to use automated bidding based upon your account's data and goals
- See how much control you can have with manual bidding
- Be able to choose which bid method is best for your account
Speakers
Wijnand Meijer
TrueClicks, Co-founder & CEO , @wijnandmeijer
Liam Wade
Impression Digital Limited, Head of PPCModerator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
,
SMX London Speaker:
Wijnand Meijer is the co-founder and CEO of TrueClicks, a PPC auditing, monitoring and recommendation platform. As an agency veteran with eight years of experience at iProspect, Wijnand has managed everything from local SMB accounts to international accounts spending millions on PPC.
Wijnand has guest-blogged on PPC Hero, Instapage, Certified Knowledge, Emerce and Marketingfacts and is probably best known for his 'Complete AdWords Audit' series.
He regularly gives talks at conferences like SMX, Hero Conf and ADworld Experience and has been voted in The Top 25 Most Influential PPC Experts in 2015, 2016 and 2017.
SMX London Speaker:
Liam Wade
Impression Digital Limited, Head of PPC
Liam Wade is the Head of Paid Media at Impression. He leads a team of 15 paid media experts, running industry-leading campaigns across paid search, shopping, display and social channels. Liam takes an innovative approach to paid media management using a combination of automated and "human" techniques. He is an energetic, fast-paced international speaker, having been featured at HeroConf, SMX and AdWorld Experience. In his spare time, Liam is a theoretical ferroequinologist and frequent podcast guest.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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Is Voice Search Even A Thing?
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Focus
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Track
Local
Overview
Google says marketers can't optimize for BERT. However, that's not entirely true. In fact, voice search optimization best practices leads to overall improved SEO outcomes and a better customer experience.
After this session, you'll be able to:
- Understand the four categories of voice-search
- Optimize your site for conversational queries
- Create better content for voice search
- Determine whether it makes sense to create actions and skills for virtual assistants
- Track and optimize against voice queries
SMX London Moderator:
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
SMX London Co-Moderator:
,
SMX London Speaker:
Sathya Krishnamurthy, VP of Product at Milestone, is a product thoughtleader in conceptualizing and building highly differentiated search marketing software and services. Well versed in identifying technology solutions for challenging problems. Milestone is a cutting-edge, software and services company providing complete internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference in Enterprise retail and in Travel industry by maximizing marketing on the Web, representing over 1000 clients worldwide, including major hotel brands and premier resorts. Prior to Milestone, Sathya lead the product team at Reputation.com, a leading Enterprise online reputation management company. Sathya lives in Silicon Valley and enjoys running marathons and chess.
SMX London Speaker:
Impression Digital Limited, Head of PPC
Liam Wade is the Head of Paid Media at Impression. He leads a team of 15 paid media experts, running industry-leading campaigns across paid search, shopping, display and social channels. Liam takes an innovative approach to paid media management using a combination of automated and "human" techniques. He is an energetic, fast-paced international speaker, having been featured at HeroConf, SMX and AdWorld Experience. In his spare time, Liam is a theoretical ferroequinologist and frequent podcast guest.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
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SMX London Plus Session Presenter:
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3:45 PM-4:15 PM
Networking
Full Conference Agenda - Wednesday, 20th May
Search Marketing During A Time Of Change & Challenges
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Track
Keynote
Overview
Search marketing has never been easy. But now search and digital marketing have become much more complex. From coordinating SEO, PPC and social marketing, to the cookiepocalypse and new privacy rules, to allocating budgets and attribution measurement, it's both exciting and incredibly challenging to be a marketer at this moment. Add to that the uncertainty triggered by the coronavirus. In this informative and fun keynote interview, Search Engine Land contributor, Greg Sterling, explores some of the challenges brand marketers face -- and their solutions -- with UK companies on the front lines.
Speakers
Liang Chen
Checkout.com, Senior Digital Marketing Manager
Sonia Mazzotta - Morrison
Funding Options, Head of SEOModerator
SMX London Moderator:
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
SMX London Co-Moderator:
,
SMX London Speaker:
Liang Chen
Checkout.com, Senior Digital Marketing Manager
Liang Chen is the Senior Digital Marketing Manager at Checkout.com, a technically minded digital marketer with more than 10 years of experience in SEO, UX, CRO, PPC and Analytics helping enterprise and SMBs connecting and engaging with their customers. Previously held Head Of SEO positions at Premier Inn and a digital marketing agency founded by Dixon Jones, Global Technical SEO Manager at RS Components.
SMX London Speaker:
Sonia Mazzotta - Morrison
Funding Options, Head of SEO
Having worked in the SEO industry for almost a decade, Sonia has been supporting enterprises and start-ups as an internal specialist to upscale their growth within acquisition. Sonia currently leads organic acquisition at Funding Options and has held similar senior roles at IG Index and Global University Systems. Creativity is one of Sonia's strengths when it comes to differentiating SEO campaigns from competitors and integrating with other channels for the best possible outcome. Sonia graduated with a Masters Degree in Marketing from Birbeck University.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
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9:45 AM-9:50 AM
Break
Competitor Research in a Semantic-Led World
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Focus
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Track
SEO
Overview
What do Google’s Knowledge Graph, Hummingbird, RankBrain and now BERT have in common? They are all different ways Google better understands the semantics of natural language. With the introduction of AI, Google’s algorithms keep evolving… but is your SEO keeping up with it? In this session, you’ll learn how to incorporate semantically relevant competitor research, so you can discover new content opportunities that attract more traffic and backlinks.
After this session, you’ll be able to:
- Use the "four-deep technique" to mine for new topics and related industries to research
- Implement proven content and backlink strategies that your direct competitors aren't using
- Increase your website’s topical PageRank
SMX London Moderator:
Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.
SMX London Co-Moderator:
,
SMX London Speaker:
Joe Williams
Tribe SEO, CEO
Joe Williams is the founder and SEO trainer at Tribe SEO. He's been featured in the Guardian, Cosmopolitan, BBC and he's currently the lead SEO lecturer at the Digital Marketing Institute.
SMX London Speaker:
Funding Options, Head of SEO
Having worked in the SEO industry for almost a decade, Sonia has been supporting enterprises and start-ups as an internal specialist to upscale their growth within acquisition. Sonia currently leads organic acquisition at Funding Options and has held similar senior roles at IG Index and Global University Systems. Creativity is one of Sonia's strengths when it comes to differentiating SEO campaigns from competitors and integrating with other channels for the best possible outcome. Sonia graduated with a Masters Degree in Marketing from Birbeck University.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
10:20 AM-10:35 AM
Coffee Break
Content For People and For Google
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Focus
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Track
SEO
Overview
The results of SEMRush's latest research on content marketing strategies, goals, budgets, challenges, and metrics will be revealed in this session. Additionally, you'll benefit from the data they collected from analyzing 700,000+ blog posts to find the perfect content formula. You'll learn how to apply these valuable findings to your content marketing in order to produce valuable content for your customers that also ranks well on Google.
After this session, you'll be able to:
- Set proper goals, metrics and distribution channels for your content
- Create a perfect content piece that readers and Google will love
- Improve your content workflow using a detailed action plan
Speakers
Olga Andrienko
SEMrush, Head of Global Marketing , @olgandrienko
Ed Challinor
Smileworks Liverpool, CEO and Co-FounderModerator
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
,
SMX London Speaker:
Olga is the Head of Global Marketing at SEMrush. Olga specializes in conversion and relationship marketing and has built one of the strongest communities in the SEO industry using social media. Together with her team, Olga has made social media an integral part of the marketing mix at SEMrush ensuring customer support, conferences, online events, PR and other marketing activities are supported through the social platforms SEMrush is officially using.
SMX London Speaker:
Ed Challinor
Smileworks Liverpool, CEO and Co-Founder
Ed is the CEO and co-founder of Smileworks Liverpool - one of the most popular and largest independent dentists in the UK. A barrister by education and a marketer by vocation Ed is now responsible for company development, analytics and reporting at Smileworks. Under his management Smileworks has grown from a start-up to an outstandingly successful multi-disciplinary practice. Ed Has been nominated for a number of Search Awards and was shortlisted for the UK Search Awards. In addition to his day job, Ed also loves writing for popular blogs all over the world. He's also been featured by Virgin and got a shout out from Sir Richard Branson Himself on Twitter.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
Driving More ROI From Your Facebook Ads
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Focus
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Track
SEM⁄PPC
Overview
Facebook Ads can be a confusing platform for new advertisers. Even more seasoned advertisers can get a little lost. Join this session for tips demonstrated by real-world examples that will help you avoid costly mistakes, improve ROI and gain an understanding of what is really working right now.
After this session, you'll be able to:
- Use a clear set of activities that genuinely work well on Facebook Ads
- Avoid wasted ad spend by knowing how to review ad performance
- Execute a clear plan for underperforming accounts
Speakers
Jon Quinton
Overdrive Digital, Founder , @JonQuinton1
Byron Marr
Aira, Paid Media StrategistModerator
SMX London Moderator:
Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.
SMX London Co-Moderator:
,
SMX London Speaker:
Having worked in digital marketing for 12 years, in 2016 Jon founded Overdrive Digital, an agency specialising in paid search and paid social campaigns. Overdrive works with companies including Liberty of London, Atelier Swarovski, SA1NT and more to help them grow revenue through their social and search channels. Jon regularly contributes to the digital marketing community via publishing a variety of blog posts, podcasts and regular webinars.
SMX London Speaker:
Byron Marr
Aira, Paid Media Strategist
Byron is a paid media strategist at Aira, a UK based full-service digital agency who helps medium to large businesses grow their customer base and one of the few UK agencies to be both a Google Premier Partner and Facebook Marketing Partner. Overseeing paid media at the agency, Byron works on strategy through to implementation, using multi-channel campaigns to drive lead generation and scale revenue for Aira's clients.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
, ,
SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
Profitable B2B Ad Campaign Strategies
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Focus
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Track
B2B
Overview
A perennial challenge B2B marketers is finding enough volume in niche markets, while staying out of the way costly, wasteful consumer traffic. In this session, we demonstrate how to use a range of paid search and social retargeting audiences to amplify content marketing and B2B lead generation campaigns.
After this session, you'll be able to:
- Find new customers through niche audience identification, audience amplification & filtration
- Sequence cross-channel campaigns to prime your audiences and focus paid search campaigns on most interested individuals
- Understand which social media channels, ad objectives and audience criteria are best suited for finding your niche B2B audiences
- Use video and images to create lower cost awareness campaigns
SMX London Moderator:
Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.
SMX London Co-Moderator:
,
SMX London Speaker:
I have being working in digital marketing since 2002 and although my role at Anicca Digital is officially Managing Director, I am mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps.
As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).
However, although I need to know a bit about most channels, I have to admit that pay per click is my real passion and I am an AdWords Geek!
SMX London Speaker:
Aira, Paid Media Strategist
Byron is a paid media strategist at Aira, a UK based full-service digital agency who helps medium to large businesses grow their customer base and one of the few UK agencies to be both a Google Premier Partner and Facebook Marketing Partner. Overseeing paid media at the agency, Byron works on strategy through to implementation, using multi-channel campaigns to drive lead generation and scale revenue for Aira's clients.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
11:20 AM-11:30 AM
Break
The Art Of Crawling: Beyond The Basics Of Crawl And Index Budget
Close-
Focus
-
Track
SEO
Overview
Almost every SEO uses crawling tools (e.g. ScreamingFrog, DeepCrawl, etc.) to analyze websites as well as to uncover errors and optimization potentials. Unfortunately, many times only default reports are being used and they often have limitations. In this session, we'll cover ideal crawl preparation, efficient execution and advanced analysis techniques that go beyond the typical tips.
After this session, you'll be able to:
- Understand how JavaScript in general and Googles rendering process impacts crawling
- Plan out and implement crawling and indexing directives on expert level
- Prevent common pitfalls that could negatively impact search engine crawling behavior
- Overcome typical challenges of Google's indexing limits
- Expertly setup and use crawling tools for maximum output
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
,
SMX London Speaker:
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
SMX London Speaker:
Aira, Paid Media Strategist
Byron is a paid media strategist at Aira, a UK based full-service digital agency who helps medium to large businesses grow their customer base and one of the few UK agencies to be both a Google Premier Partner and Facebook Marketing Partner. Overseeing paid media at the agency, Byron works on strategy through to implementation, using multi-channel campaigns to drive lead generation and scale revenue for Aira's clients.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
Future-Proofing Paid Search Strategies For A World That Hates Cookies
Close-
Focus
-
Track
SEM⁄PPC
Overview
GDRP, ITP, ETP and Chrome are all going towards a cookie less world: what is the impact now, and how can we future-proof?
After this session, you'll be able to:
- Understand the impact of ITP, GDPR, ETP and Chrome's move to more privacy on the optimization of PPC accounts
- Employ a concrete future-proof strategy that will not risk in under investing because of badly attributed conversions
- Know how your remarketing tactics must change and how important 1st party data is to your ongoing success
SMX London Moderator:
Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.
SMX London Co-Moderator:
,
SMX London Speaker:
Fabian Van De Wiele
CLICKTRUST, President
Fabian Van De Wiele has been in digital since he was 16 yrs old, and one of the first Google Ads consultants in Belgium. He is a regular speaker and guest-lecturer at events and universities, and is the owner and founder of CLICKTRUST, a Belgian based digital performance agency of 20 staff consulting for brands with inhouse teams.
SMX London Speaker:
Aira, Paid Media Strategist
Byron is a paid media strategist at Aira, a UK based full-service digital agency who helps medium to large businesses grow their customer base and one of the few UK agencies to be both a Google Premier Partner and Facebook Marketing Partner. Overseeing paid media at the agency, Byron works on strategy through to implementation, using multi-channel campaigns to drive lead generation and scale revenue for Aira's clients.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
Identifying Content Opportunities And Measuring Its Effect On The Customer Journey
Close-
Focus
-
Track
B2B
Overview
Have you ever struggled to identify what content would appeal to your customer during the moments that matter through their buyers' journey? Do you struggle with the organic experience and cross channel synergies to run an effective organic campaign? Join this session for both strategic and practical advice on how to target customers with the right content at the right time and show measured progress through the buyer's journey.
After this session, you'll be able to:
- Understand a search engines perspective on consumer moments that matter
- Develop and drive appropriate content campaigns towards customers at different stages of the buyer's journey
- Measuring and benchmarking performance through the lens of the customer journey
Speakers
Justin Abrams
BrightEdge, Senior Solutions Consultant , @cuzzinjustin
Matthew Kay
Aira, Head of OperationsModerator
SMX London Moderator:
Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.
SMX London Co-Moderator:
,
SMX London Speaker:
Justin Abrams is a Senior Solutions Consultant for leading SEO technology company, BrightEdge. Over the last 4+ years at BrightEdge and 10+ in the MarTech space, he has earned a position enabling him to work with the most recognizable brands on earth as a trusted advisor, technology expert and cross industry specialist. His focus is on SEO evangelization and its intersection with the entire digital strategy. Justin is also the co-founder of Long Island based boutique digital agency, Cause of a Kind, focused on revolutionizing the digital experience for organizations rooted in social and environmental missions.
SMX London Speaker:
Matthew Kay
Aira, Head of Operations
Matthew is Head of Operations at Aira — a UK based team of creative geeks who love helping clients grow their business online using SEO, PPC, marketing automation & content-driven digital PR campaigns. With over 10 years of industry experience, he has directed strategic digital projects for the likes of PwC, Nestlé, AXA, Volkswagen Financial Services & Costa Coffee.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
12:15 PM-1:00 PM
Lunch Break
Google BERT: What SEOs And Marketers Need to Know
Close-
Focus
-
Track
SEO
Overview
Join this session to find out what Google BERT is and where it came from. Plus, with real-world examples learn how to harness the power of Google BERT as a tool to improve your SEO efficiency and contextual relevance.
After this session, you'll be able to:
- Discuss how natural language understanding is developing and how you can utilize co-occurrence to disambiguate your search strategy
- Know how search engines may be utilizing Google BERT and its implications for search marketers
- Understand why you cannot optimize SEO for the Google BERT algorithm update
- Understand BERT's successor ALBERT
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
,
SMX London Speaker:
Besides being an international SEO Consultant and Search Strategist, Dawn is also a lecturer at Manchester Metropolitan University, Pg Dip DigM, MSc Researcher and judge for the EU, US, UK and Northern Digital Search Awards. Over the years she has worked with industry leading digital marketing agencies and brands on enterprise and startup SEO campaigns across fashion, legal, auto, travel, finance, telecoms, insurance and gambling.
SMX London Speaker:
Aira, Head of Operations
Matthew is Head of Operations at Aira — a UK based team of creative geeks who love helping clients grow their business online using SEO, PPC, marketing automation & content-driven digital PR campaigns. With over 10 years of industry experience, he has directed strategic digital projects for the likes of PwC, Nestlé, AXA, Volkswagen Financial Services & Costa Coffee.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
Make Your Instagram Story Ads Shine At Every Stage Of Your Sales Funnel
Close-
Focus
-
Track
SEM⁄PPC
Overview
Stories are the marketing go-to but where to they fit into your paid social sales funnel? Learn how to maximize your conversions by learning about what to do (and not to do) with your Instagram Story ads to generate more leads and sales.
After this session, you'll be able to:
- Understand the huge opportunity with Instagram Story ads
- Implement different Instagram Story creatives for different funnel stages
- Know what good Instagram story creative looks like
- Implement actionable creative tips
SMX London Moderator:
Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.
SMX London Co-Moderator:
,
SMX London Speaker:
Dan Lifton
Overdrive Digital, Paid Media Account Manager
Dan is a Paid Media Account Manager at Overdrive Digital, a UK based agency specializing in Paid Social and Paid Search who help businesses prove the value of paid media and improve overall ROI. Dan works on strategy through to implementation at Overdrive Digital and heads up the Paid Social team, working with both B2C and B2B clients.
SMX London Speaker:
Aira, Head of Operations
Matthew is Head of Operations at Aira — a UK based team of creative geeks who love helping clients grow their business online using SEO, PPC, marketing automation & content-driven digital PR campaigns. With over 10 years of industry experience, he has directed strategic digital projects for the likes of PwC, Nestlé, AXA, Volkswagen Financial Services & Costa Coffee.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
Lead Scoring: Tuning Your Campaigns To Improve Lead Quality
Close-
Focus
-
Track
B2B
Overview
PPC marketers know that lead volume is not the same as lead quality. In this session, we'll show you how to leverage predictive metrics in your PPC campaigns. By applying a lead scoring system, you can optimize lead gen on both volume and ultimate revenue.
After this session, you'll be able to:
- Analyze performance, set targets and compare predictions with concrete results to refine your predictive prowess
- Understand how to incorporate predictive modeling into PPC smart bidding, tCPA and ROAS bidding strategies
- Improve the collaboration between marketing and sales by developing a shared metric to evaluate potential lead values
SMX London Moderator:
Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.
SMX London Co-Moderator:
,
SMX London Speaker:
Nicolò Pagliari
Saxo Bank, Performance Marketing Lead
Nicolò is a digital marketing professional with a passion for data analysis and automation. He is currently the Performance Marketing Lead at Saxo Bank, a leading online broker at a global level with HQ in Copenhagen, Denmark. Nicolò is an expert in search engine marketing, social media, display and digital analytics. He develops strategies for growth and lead generation based on quality over quantity, thanks to predictive models and an advanced analytics stack.
SMX London Speaker:
Aira, Head of Operations
Matthew is Head of Operations at Aira — a UK based team of creative geeks who love helping clients grow their business online using SEO, PPC, marketing automation & content-driven digital PR campaigns. With over 10 years of industry experience, he has directed strategic digital projects for the likes of PwC, Nestlé, AXA, Volkswagen Financial Services & Costa Coffee.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
, ,
SMX London Speaker:
, ,
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
1:45 PM-2:00 PM
Lunch Break
Learn From the Winner Of The Google Algorithm Update And How You Can Recover From A Search Visibility Loss
Close-
Focus
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Track
SEO
Overview
The session will provide both a high level look at navigating Google algorithm updates as well as very tactical and key actions that can be taken to recover from a search visibility loss (primarily after a Core Algorithm update) in general.
After this session, you'll be able to:
- Determine if your site visibility lost is directly related to Core Algorithm updates by ruling our other factors including site migration, links lost, etc.
- Find the best solution classed by impact (e.g. Improved content, disavowing, structure/navigation/taxonomy, internal linking or technical SEO)
- Examine and evaluate the immediate and long term impact
Speakers
Kevin Gibbons
Re:signal, CEO and Founder , @kevgibbo
Khushal Khan
Re:signal, Senior SEO Consultant , @khushalModerator
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
,
SMX London Speaker:
Kevin is CEO at Re:signal - an award-winning SEO and content marketing agency for brands anticipating the future.
Kevin has presented at a large number of conferences around the world, writes frequently online and has worked with well-known brands including Expedia, Deloitte, Pottery Barn and more and was named 2018 search personality at UK Search Awards.
SMX London Speaker:
Khushal has been working in SEO since 2013. In his current role as Senior SEO Consultant at Re:signal, he manages a portfolio of clients working alongside talented content marketers & digital PR's working towards a combined goal for their partners. Khushal has worked with a portfolio of clients in UAE & UK varying from Automotive, Travel, Finance & Real Estate industries. You can find him posting constant updates on twitter about everything but SEO. Follow him @khushal
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
Making Smart Campaigns Smarter and Dealing with the 800 lb Gorilla in the Auction
Close-
Focus
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Track
SEM⁄PPC
Overview
Look. It's 2020. Automation is a real thing for e-commerce so you have to work with it. That said, you don't have to give up all control - you have options. We'll explain it in this session. Oh, and about that 800 lb Gorilla (psst...its Amazon), we'll show you clever tactics to compete against them too.
After this session, you'll be able to:
- Use Google's smart shopping in new ways and take advantage of automation
- Understand Amazon's presence in Shopping auctions and compete more effectively
- Leverage recent shopping enhancements from Google & Microsoft
SMX London Moderator:
Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.
SMX London Co-Moderator:
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SMX London Speaker:
Mike Ryan
Smarter Ecommerce, Team Lead Product Mgmt
Mike is Product Manager for the Google Shopping management solution Whoop! and Product Owner for the Google Ads visualisation tool, Orbiter. He combines years of retail operations experience with a curious and analytical mindset. He has been published by PPC Hero and Search Engine Land.
SMX London Speaker:
Re:signal, Senior SEO Consultant
@khushalKhushal has been working in SEO since 2013. In his current role as Senior SEO Consultant at Re:signal, he manages a portfolio of clients working alongside talented content marketers & digital PR's working towards a combined goal for their partners. Khushal has worked with a portfolio of clients in UAE & UK varying from Automotive, Travel, Finance & Real Estate industries. You can find him posting constant updates on twitter about everything but SEO. Follow him @khushal
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
The Coloring In DepartmentCo-Founder
SMX London Speaker:
Decabbit Consultancy, Founder
@JudithLewisJudith is a renowned international speaker, writer, trainer, blogger and digital media consultant specialising in applying strategic understanding of digital technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment. Her degree in psychology, combined with her background in programming and in law has made her uniquely insightful when dealing with companies of different sizes.
She is a regular speaker and trainer around the world on SEO, content strategy, link building, paid media, and digital strategy, and has been recognised by her peers as one of the most influential people in the UK digital industry. Her skills in digital marketing, as well as her business-mindedness, gives her a unique insight when consulting for businesses.
Judith judges the industry leading Search Awards around the world, and has every year since their inception. She has worked with market-leading global businesses including Google, NatWest/RBS, National Gallery, Fidelity, GalaCoral, NBC Universal, Readers Digest, Bayer, Amadeus, AMD, AmEx, Virgin.com, Virgin Startup, Zopa & more.
She has over 24 years of experience, predating Google in her entry into the market, and now runs her own consultancy. She has worked both in-house and agency-side. Judith also blogs about chocolate, has contributed to the book "Pimp My Site" and the Econsultancy guide to Paid Search, and rewrote the large foundational Econsultancy Best Practice Guide to SEO.
SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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