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SMX London 2020 Agenda
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SMX London 2019 Agenda
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Full Conference Agenda - Tuesday, 21st May
8:00 AM-9:00 AM
Breakfast & Registration
Voice Search Isn't the Next Big Disruptor. Conversational AI Is
CloseFocus
Track
General
Overview
Today, we are constantly competing to win the hearts and the attention of our audiences and customers. Consumers are engaging with more media content across more devices than ever before and this is disrupting traditional marketing as we know it.
The shift is accelerating more as consumers incorporate IOT and voice-enabled devices into their daily routines, causing brands to rethink their marketing strategies to reach and hold their audiences attention. In this session we'll cover these disruptors in marketing and what it means to your current strategy.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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EMEA Brand Ambassador & Thought Leader for Microsoft’s Bing search advertising business, the 5th largest business in Microsoft, bringing Next Generation Social & Digital capabilities to a mature SW giant, with the goal of turning disruption into an ally and making the world’s #2 favourite search engine its #1.
Acknowledged master of global digital best practices, Intelligent Risk Analysis, benchmarks and KPIs with rare ability to engage equally with corporate marketing, IT, start-up and investor cultures: An Influencer who inspires other Influencers.
Brings outstanding abilities across entire digital marketing spectrum, from business cases and analytics to platforms, apps and SEO through to UX, content, and customer engagement, acquisition and retention.
Former Head of Content and Social Media Marketing, LinkedIn Sales & Marketing Solutions EMEA, built and globally scaled 2 content engines and 2 content teams that took start-ups and established companies through IPOs and acquisitions to stability and industry leadership.
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10:00 AM-10:45 AM
Expo Hall Grand Opening & Refreshments
Machine vs. Human: What Really Matters For SEO Success
CloseFocus
Track
SEO
Overview
When it comes to presenting the best results for any given query, Google favors generalized algorithmic improvements over band-aids that address specific problems. Yet Google also employs a team of search quality raters to evaluate and provide feedback on search results.
As an SEO, should you be meticulously analyzing search ranking algorithm updates or carefully studying each word of the 164-page Google quality raters guidelines? In this session, you'll learn what you should focus on and what really matters for SEO success in today's algorithmically-driven yet human-mediated ranking environment.
Speakers
Nagendran Rangan
Bing, Senior Program Manager , @nagu_rangan
Stephanie Wallace
Nebo, Vice President, Owned Media , @SWallaceSEOModerator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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I am a Senior Program Manager at Bing and am responsible for Content Quality aspects of search. Essentially, my job is to ensure we surface results from high quality websites that help meet our users needs. While at Bing, I also helped launch multi-perspective answers, a feature that informs the user about different points of view related to their query. My professional background spans product management and marketing. I am passionate about technology and its potential to bring positive change. Look forward to a great SMX!
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As Vice President of Owned Media at Nebo, Stephanie oversees SEO, Email Marketing and Social Media Marketing. She helps clients navigate the ever-changing world of digital marketing by understanding their audience and creating an experience that both users and search engines can appreciate.
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What's New and Crucial in SEM
CloseFocus
Track
SEM
Overview
Every year bring constant updates in the world of search advertising. Some of the changes are minor, but others are crucial to understand and use as they change how you manage accounts, data, reporting and bidding.
In this session we'll explore what's new and crucial in SEM so you can make sure you are on top of all the latest developments and understand why you should be using them.
Speakers
Anders Hjorth
Innovell, Digital Marketing Strategist , @soanders Aaron Levy
Elite SEM, Manager of Client StrategyModerator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing.
He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region.
After selling BDBL MEDIA to Digital Marketing agency Altima which in turn becomes Accenture Interactive in 2018, Anders is now an independent digital marketing consultant specialized in international projects out of the French market.
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Aaron Levy
Elite SEM, Manager of Client Strategy
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12:00 PM-1:00 PM
Lunch & Expo Hall Time
Succeeding With Google's Mobile-First Index & Mobile-Friendly World
CloseFocus
Track
SEO
Overview
Not focused on delivering a great user experienced to mobile users? You are missing a huge and growing opportunity. Start by understanding the difference between mobile-first indexing and mobile-friendly SEO. Though linked at the hip, they are not the same. Mobile-first indexing means that Google's crawlers now primarily see your web pages as they are rendered by a smartphone.
SEO for the mobile=first index is different from traditional SEO. In this session, you'll learn how to construct a mobile-friendly SEO site for search engines that delivers exceptional user experiences for your human visitors.
Speakers
Nick Wilsdon
Vodafone, SEO Lead - Global Channel Optimisation , @nickwilsdon
Shane Cassells
Google, Advanced Performance Specialist - Mobile Transformation, EMEA , @SC_TweetsModerator
SMX London Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
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Nick has been working in digital marketing since 1998. After moving to Moscow in 2003, he became an expert on Russian search, as well as broadening his knowledge in digital channels, content and PR. During this time he was involved in the Russian digital start-up community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Since his return to the UK in 2011, Nick has built and led teams at Arena Media, part of the Havas Media Group and the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets, enterprise and 70 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.
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Shane joined Google in 2006 to build high quality online advertising campaigns for companies & agencies throughout the UK. He quickly realised that the quality of his campaigns were dependent on the quality of the sites they were directed at and the quality of those sites were generally not very good. Since 2008, Shane has worked to help Google’s advertisers build better sites and apps across all devices. He wrote the first Google principles on mobile site best practices and has helped many of the largest companies in EMEA improve their experiences, their conversion rates and their profits. Nothing he does today is in any way related to his film-making studies in Denmark or his history and politics degree in Ireland.
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Spending Less, Getting More: A Comprehensive Guide To SEM Targeting
CloseFocus
SEMTrack
SEM
Overview
It used to be that you'd come up with a list of keywords, add some targeting and launch your campaign.
Not any more. In this session, we'll show you how to get the most out of all your targeting options right from the start — keywords and match–types, bids, devices, locations, audiences, ad copy and more — by leveraging them all together for maximum impact on ad spend and conversion.
Speakers
Kate Sikora
Noble Performance, Client Success Director , @KateSikora1
Laura Hogan
Milo's Mail, Digital Marketing Consultant , @lauralouise90Moderator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
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If you’re looking for Kate, check the trenches of Noble, where she’s dug in, working every day to deliver results to the agency’s clients. Responsible for overseeing the day-to-day operations of Noble Digital Performance, this Manchester-born Noblebot also supports new business opportunities and client leads whilst working on our U.K. marketing efforts. Kate also helps Noble with integrated digital strategies, finance, recruitment and mentorship of the U.K. team. Prior to joining Noble, she worked in digital marketing and ran her own business for three years, working with clients in Malaysia, Dubai, Germany and the United Kingdom. She moved to Reno in 2010 to pursue a Masters in Interactive Journalism at the University of Nevada, Reno before returning home to England in 2016. When she’s not working, Kate can be found doing yoga, running, backpacking, skiing, cooking, and travelling.
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Survived 6 years in an agency, before making the jump to consultancy and launching my own subscription business (Milo's Mail). Having worked with accounts both big and small, understand the importance of getting results without spending big bucks; whether this be through PPC, Social Advertising or even link building. Dog mother, lover of Kinder Eggs and an adoptive Manc. Previous spoken at events including SearchLove & BrightonSEO (where I covered linkbuilding without a big budget) - https://www.slideshare.net/laurahogan1
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2:00 PM-2:05 PM
Transition
The Latest In Advanced Technical SEO
CloseFocus
SEOTrack
SEO
Overview
Even battle–scarred SEO veterans can run into serious challenge when they dive into website infrastructure and find that things have gotten very complicated. URL parameter facets + pagination + canonicalization? Mobile-first considerations + hreflang tags for international versions? Rel next/prev + AJAX?
Stumped on some of these issues? You're not alone.
In this session, you'll hear how experts tackle crazy–complicated technical issues that sabotage even the best SEO efforts.
Speakers
Bastian Grimm
Peak Ace AG, CEO & Director Organic Search , @basgr
Rachel Costello
DeepCrawl, Technical SEO & Content Manager , @rachellcostelloModerator
SMX London Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
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Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
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Rachel is a Technical SEO & Content Manager at DeepCrawl and an international conference speaker who spends her time researching and communicating the latest developments in search, as well as driving the DeepCrawl brand forwards. Her origins were in the creative space, but her interest in the technical side of SEO was sparked early on. She has since been on a journey to research everything technical, while maintaining a keen interest in the written word, design and user experience. Rachel currently manages the production of white papers and research pieces for DeepCrawl, and is a regular columnist for Search Engine Journal.
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Automating Reporting With Google Data Studio
CloseFocus
AllTrack
SEM
Overview
How can you show off your work to your clients and your boss? Give them a great report showing your work. How can you tell a story with the data that shows why things are working as they are? Create a data-driven story around your report.
Google Data Studio is a free tool that allows you to unlock the power of your data with interactive dashboards and reports that help make smarter business decisions. Even better, you can automate much of the work so it happens while you sleep. This session shows you how.
Speakers
Sam Marsden
DeepCrawl, SEO & Content Manager , @sam_marsden
Samantha Barnes
Bounteous, Inc, Manager, Analytics & Insight , @SamanthasDataModerator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
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Sam Marsden is an experienced SEO and digital marketer, working as SEO & Content Manager at DeepCrawl. Sam is a regular speaker on the SEO conference circuit and a columnist for Search Engine Journal and State of Digital. When he isn’t writing about technical SEO or experimenting with new Data Studio dashboards, Sam enjoys weekend runs to shake off a mean hangover and scouring the web for dank memes.
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Samantha is Associate Director of Data Analytics at Bounteous, Inc., working with enterprise brands to develop smart, strategic behavior tracking to increase data intelligence for business performance. She has trained hundreds of professionals on web analytics and data visualization across the country and loves being a part of the vast digital marketing community. From technical implementation to visualization, she believes in the importance of data accessibility to provide quality over quantity.
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3:00 PM-3:30 PM
Refreshments & Expo Hall Time
What's New With Markup & Structured Data
CloseFocus
Track
SEO
Overview
Properly structured data is a critical and often forgotten element of getting great search results. For years, Google displayed results with "rich snippets," enhanced search results such as stars, images and additional information.
Without properly structured data, you could be losing out on quality traffic to your website. Our speakers will discuss some of the newer markup options and introduce you to advanced uses of structured data related to Google rich snippets that help you refine, update and optimize your content.
Speakers
Joy Brandon
Nebo, Lead SEO Strategist , @joycbrandon
Jason Barnard
Kalicube SAS, Digital Marketing Consultant , @jasonmbarnardModerator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Joy is the Lead SEO Strategist at Nebo Agency in Atlanta, GA. As a career agency marketer specializing in SEO, she provides a unique perspective on the value of SEO as part of an integrated marketing plan. Joy oversees strategic planning, development, and implementation of all search engine optimization campaigns, from keyword research and competitive analysis, to creative concepting for expanding the digital footprint online.
Joy lives in Philadelphia, PA with her wife and two cats. When she isn't optimizing the internet, she can be found baking, spending time with her family or reading a good book.
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2 decades of experience: Jason started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007). Today he’s a search marketing consultant, speaker, author and the host of the #SEOisAEO podcast (the most fun you'll ever have learning about digital from the experts).
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Starting Fresh With Match Types & Account Structures
CloseFocus
Track
SEM
Overview
Just when you thought you had built the perfect campaign structure to silo inbound SEM traffic by match-type to meet your ROAS goals with perfectly tuned bids and ads, everything changed. Updates to Google Ads and Bing Ads matching rules have upended many time-tested and reliable account structures.
In this session, you'll get a fresh take on the effectiveness of traditional account structures, how and when to consider a complete rebuild and what new hybrid account structures you should be considering to keep your campaigns competitive in the new world of SEM.
Speakers
Aaron Levy
Elite SEM, Manager of Client Strategy
Mark Irvine
WordStream, Senior Data Scientist , @MarkIrvine89Moderator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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Elite SEM, Manager of Client Strategy
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Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Bing Ads, and Facebook. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the country, such as SMX, Social Media Week, and Pubcon. His work has also been featured on CNET, The Washington Post, MSNBC, BBC and CNN. In 2017, Mark was named the 5th most influential PPC Experts by PPC Hero.
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4:30 PM-4:50 PM
Transition
Solving Complex SEO Problems When Standard Fixes Don't Apply
CloseFocus
SEOTrack
SEO
Overview
Most technical audit presentations cover tools and theory, but few help you piece it all together or sort out the issues when standard fixes have been implemented and are not performing as expected.
In this session, our speakers show how to go beyond tools to find which metrics give an immediate indication of much larger problems. And, they'll offer proven strategies and tactics that work when standard technical SEO fixes do not.
Speakers
Arsen Rabinovich
TopHatRank.com LLC, Founder/Director of SEO , @tophatarsen
Hannah Thorpe
Found, Head of SEO Strategy , @hannahjthorpeModerator
SMX London Moderator:
Mikkel deMib Svendsen is one of the grand old men in the search industry. Since 1996 he has worked with search engines - as manager of the largest Scandinavian search engine, as VP of product development in the search technology company Ankiro and as SEO consultant in his own agencies.
Mikkel is known for his work with advanced technical SEO issues. He published his first SEO book in 1999 and have since then published 6 more; is the author of more than 1.500 articles; co-hosted the WebmasterRadio.fm Show Strikepoint for 8 years and have spoken at more than 200 conferences in Europe, USA, the Middle East and UK since the first one in year 2000.
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Arsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency that specializes in innovative digital marketing techniques for modern brands of all sizes.
In late 2008 Arsen started off as an SEO consultant, hired his first employee in 2009 and formed TopHatRank.com LLC in August of 2010.
The company is now ten people strong with offices in Sherman Oaks and provides services to over 30 clients within a variety of verticals including eCommerce, medical technology, financial services, social networking, local small business, music and entertainment, and technology startups.
Arsen was born in Odessa, Ukraine and immigrated to the US with his family in 1991 at the age of 10. He is a self-proclaimed SEO junkie with a passion for food, animals, science, technology and everything that has to do with digital marketing.
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Hannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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Faster & Smarter: Moving From Manual to Automated SEM Campaign Management
CloseFocus
SEMTrack
SEM
Overview
Whether you are running a single campaign or managing multiple accounts for different clients, your ability to stay ahead of your competition depends on how quickly and effectively you manage and leverage your time.
In this session we'll show you tactics, strategies and tools to move from manual to automated management of repetitive tasks. You'll also get prepared for new artificial intelligence (AI) tools that promise to radically change how you'll manage your campaigns.
Speakers
Mark Meijs
iProspect Netherlands, PPC Strategist , @Mark_Meijs Brad Geddes
Adalysis, Co-Founder , @bgTheoryModerator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX London Co-Moderator:
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SMX London Speaker:
Mark is a Sr. PPC Consultant at iProspect in the Netherlands & mainly focusses on Global Ecommerce clients & strives to deliver value in multiple countries, languages & engines by outsmarting the competition.
Mark started as a PPC specialist at a small fashion company 5 years ago. He has worked at both client & agency side & know the benefits of both worlds. This last year he has been focusing on PPC long term strategy & how PPC Specialists can add value in 1,3 & 5 years' time. Furthermore, I'm a real PPC freak & often have long discussions over a couple of beers at office parties or reunions. In his spare time he likes to spend time with his 2 small daughters. Besides this, he loves to read (PPC Blogs), runs his own company and is semi-addicted to Netflix.
SMX London Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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5:35 PM-6:35 PM
Reception
6:30 PM
Dinner with Strangers: meet your fellow attendees.
See the registration desk for more information
Location: Williams Ale & Cider House, 22-24 Artillery Lane, London E1 7LS
In contrast to the conference, there are no free drinks or snacks included. Everybody pays for themselves.
Full Conference Agenda - Wednesday, 22nd May
8:30 AM-9:00 AM
Breakfast & Registration
Optimising Content For Voice Search & Virtual Assistants
CloseFocus
Track
SMX Advanced
Overview
In the age of mobile devices and virtual assistants, the future of SEO requires optimising content for voice search. New voice-search technologies such as Apple's Siri, Amazon Alexa and Google Assistant are further accelerating the trend towards voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and driving conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
SMX London Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX London Co-Moderator:
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SMX London Speaker:
Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").
Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.
From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.
SMX London Speaker:
Adalysis, Co-Founder
@bgTheoryBrad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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SEO Gains Through Data Science
CloseFocus
Track
SMX Advanced
Overview
LinkedIn has integrated data science techniques into its SEO efforts for tracking, learning and helping to refine and improve ongoing search performance. In this session, they'll share how data science can help your brand to:
- Use machine learning to understand what content ranks best and why, and then use this knowledge for quality control
- Focus on the right metrics for developing more traffic
- Combine forces with SEM/SEO by running cannibalization testing
- Scale A/B testing with automation
SMX London Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX London Co-Moderator:
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SMX London Speaker:
Eun-Ji Noh
LinkedIn, Senior Data Scientist
Eun-Ji Noh is a Senior Data Scientist at LinkedIn, working on product analytics for search engine optimization. She brings insights from her analysis to help more people discover LinkedIn through search engine channels. Before joining LinkedIn, she worked at PwC Advisory’s Analytics Group as a consultant. She holds a Masters degree in Information Systems and Management from Carnegie Mellon University and B.S. and M.S. in Industrial Engineering from Seoul National University in Korea.
SMX London Speaker:
Adalysis, Co-Founder
@bgTheoryBrad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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Winning With Social Ads
CloseFocus
AllTrack
SEM Issues & Tactics
Overview
As organizations accelerate their push to integrate online and offline marketing, it's crucial to understand how social ads fit into the big pictured. Social media certainly contributes to enhanced brand exposure, but it also can boost customer engagement and satisfaction, lead to measurably improved ROI and more.
In this session, our panelists offer case studies that illustrate what success (and failure) looks like in today's complex multi–channel environment.
Speakers
Mark Irvine
WordStream, Director of Strategic Partnerships , @MarkIrvine89
Colleen McCaskell
iProspect Edinburgh, Paid Media Manager , @spitfireppcModerator
SMX London Moderator:
Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing.
He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region.
After selling BDBL MEDIA to Digital Marketing agency Altima which in turn becomes Accenture Interactive in 2018, Anders is now an independent digital marketing consultant specialized in international projects out of the French market.
SMX London Co-Moderator:
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SMX London Speaker:
Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Bing Ads, and Facebook. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the country, such as SMX, Social Media Week, and Pubcon. His work has also been featured on CNET, The Washington Post, MSNBC, BBC and CNN. In 2017, Mark was named the 5th most influential PPC Experts by PPC Hero.
SMX London Speaker:
Colleen has been specialising in paid media since 2015 with a particular focus on Paid Search and Paid Social channels, working in a selection of different organisations from agile start-ups to large, global agencies. She has built up a wealth of experience across numerous verticals but is particularly experienced with lead generation accounts and enjoys the challenges posed by sectors with long sales cycles such as education, travel and B2B.
In her current role at iProspect, she manages a variety of tier 1 clients and trains and manages a team of paid professionals in striving to meet and exceed client expectations and KPIs. She thrives on responding to complicated briefs, crafting cross-channels strategies and getting stuck into the data analysis that will inform the next campaign. When not at work, she can probably be found weightlifting, swimming, cycling or hiking.
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10:15 AM-10:45 AM
Refreshment Break & Expo Hall Time
A Deep Dive Under The Bonnet Of Google's New Search Console
CloseFocus
SEOTrack
SMX Advanced
Overview
Many SEOs live, breathe and sleep in the Google Search Console. With the recent revamp and rollout of a new, improved Search Console, you now will be able to access the new search performance, index coverage, amp status and job posting reports as well as many other powerful features.
In this session, learn how to take maximum advantage of the new reports that Google has said provide more transparency into Google's indexing, stateful two-way communications between Google and website owners to help resolve issues faster, and a responsive user-interface.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX London Speaker:
iProspect Edinburgh, Paid Media Manager
@spitfireppcColleen has been specialising in paid media since 2015 with a particular focus on Paid Search and Paid Social channels, working in a selection of different organisations from agile start-ups to large, global agencies. She has built up a wealth of experience across numerous verticals but is particularly experienced with lead generation accounts and enjoys the challenges posed by sectors with long sales cycles such as education, travel and B2B.
In her current role at iProspect, she manages a variety of tier 1 clients and trains and manages a team of paid professionals in striving to meet and exceed client expectations and KPIs. She thrives on responding to complicated briefs, crafting cross-channels strategies and getting stuck into the data analysis that will inform the next campaign. When not at work, she can probably be found weightlifting, swimming, cycling or hiking.
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All Google Manual Penalties Explained
CloseFocus
SEOTrack
SMX Advanced
Overview
Former senior Google Search Quality team member Fili Weisse explains Google manual penalties, their impact on your website and how to deal with them swiftly and successfully. In this session, you'll learn:
- the various penalty types.
- how they impact your website.
- how to successfully remove penalties.
- how to successfully communicate with Google.
- how to avoid manual penalties in the future.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX London Speaker:
iProspect Edinburgh, Paid Media Manager
@spitfireppcColleen has been specialising in paid media since 2015 with a particular focus on Paid Search and Paid Social channels, working in a selection of different organisations from agile start-ups to large, global agencies. She has built up a wealth of experience across numerous verticals but is particularly experienced with lead generation accounts and enjoys the challenges posed by sectors with long sales cycles such as education, travel and B2B.
In her current role at iProspect, she manages a variety of tier 1 clients and trains and manages a team of paid professionals in striving to meet and exceed client expectations and KPIs. She thrives on responding to complicated briefs, crafting cross-channels strategies and getting stuck into the data analysis that will inform the next campaign. When not at work, she can probably be found weightlifting, swimming, cycling or hiking.
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Creating & Managing Successful eCommerce Campaigns
CloseFocus
Track
SEM Issues & Tactics
Overview
As Google Product Listing Ads and Bing Product Ads continue to gain click share against text ads, merchants must continually evolve their strategies to stay ahead of the competition.
Learn to evaluate and optimize your feeds and bidding strategies to drive more sales at target CPAs and appear within regular Google searches, whenever Google believes there's a shopping match.
Speakers
Timo Dinkelman
Prebo Digital, Managing Director
Ann Stanley
Anicca Digital, Managing Director , @annstanleyModerator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX London Co-Moderator:
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SMX London Speaker:
Timo Dinkelman
Prebo Digital, Managing Director
Former Googler working with the largest (e-)retailers in Africa and a relentless passion for growing businesses. Currently running a successful digital performance marketing agency based in Africa yet serving clients in over 25 countries globally. Regular public speaker and trainer on digital marketing topics.
SMX London Speaker:
I have being working in digital marketing since 2002 and although my role at Anicca Digital is officially Managing Director, I am mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps.
As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).
However, although I need to know a bit about most channels, I have to admit that pay per click is my real passion and I am an AdWords Geek!
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12:00 PM-1:00 PM
Lunch & Expo Hall Time
The Business Impact Of Technical Quick Wins
CloseFocus
Track
SMX Advanced
Overview
SEO is often feared or misunderstood by clients, managers or other non-technical stakeholders. In this session, learn how to be better equipped to champion the power of technical SEO hygiene and also how to communicate and report key success metrics in ways that non-SEOs can relate to and understand.
SMX London Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX London Co-Moderator:
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SMX London Speaker:
Adrian is a highly experienced and transformational SEO professional with over 19 years hands-on experience. Starting his career with digital media agencies before progressing client side delivering digital and SEO solutions for the likes of Pfizer, BBC, Volvo, Eurotunnel, Saga and now GSK.
SMX London Speaker:
Anicca Digital, Managing Director
@annstanleyI have being working in digital marketing since 2002 and although my role at Anicca Digital is officially Managing Director, I am mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps.
As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).
However, although I need to know a bit about most channels, I have to admit that pay per click is my real passion and I am an AdWords Geek!
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The New Renaissance of JavaScript
CloseFocus
Track
SMX Advanced
Overview
Developers love JavaScript for its flexibility and capabilities. But search engines still find it difficult to process JavaScript successfully. Google recently released a new SEO workaround, called dynamic rendering, that will support modern sites with JavaScript and sites that have a strong social media presence.
This session dives into the promise and reality of dynamic rendering. You'll get insights into how to implement this new process of switching between client–side rendered and pre–rendered content, and an up–close look at how dynamic rendering provides positive benefits for sites that rely heavily on JavaScript.
SMX London Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX London Co-Moderator:
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SMX London Speaker:
Bartosz Goralewicz
Onely, CEO
Bartosz Goralewicz has been a staple in the SEO industry over the last decade as both the co-founder of Elephate (2018’s “Best Small SEO Agency” in Europe) and a thought leader. His ground-breaking research on JavaScript SEO has been the subject of numerous viral articles and has brought him on stages all over the world to share his knowledge. In 2019, he decided to go even more technical and founded Onely – the one and only technical SEO house. Onely’s specialized team works with Fortune 100 companies and other major international brands while continuing to push the envelope in technical SEO. He is also a husband and father of two.
SMX London Speaker:
Anicca Digital, Managing Director
@annstanleyI have being working in digital marketing since 2002 and although my role at Anicca Digital is officially Managing Director, I am mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps.
As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).
However, although I need to know a bit about most channels, I have to admit that pay per click is my real passion and I am an AdWords Geek!
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Conversion Optimization: Turning Quick Wins Into Winning Streaks
CloseFocus
Track
SEM Issues & Tactics
Overview
SEMs are under tremendous pressure to improve conversion performance ASAP! But don't rush things. Knowing where to focus and what to test first could be the difference between success and failure.
In this session, expert SEMs will show you how they identify quick wins and how to repeat successes over time. We'll cover landing page optimization techniques for B2B, B2C, lead generation, e–commerce and more.
Speakers
Luca Tagliaferro
Future Fit Training, Senior Digital Specialist , @LucaTagliaferro
Khalid Saleh
Invesp, CEO , @khalidhModerator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX London Co-Moderator:
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SMX London Speaker:
Luca is the Senior Digital Specialist at the leading UK fitness and nutrition training provider, Future Fit Training .
Formerly an EU consultant working in Brussels for an international consulting firm, Luca found himself involved in more and more digital projects for clients wanting to grow their presence online with websites and international networking. In 2011, Luca got qualified in Digital Marketing with MA from the UK leading University and worked for fast-grow SaaS, public sector, B2B and B2C advising on Affiliate Marketing, CRO, SEO and content.
Luca is a confident public speaker, with experience as a guest lecturer at universities and speaker at SMXL in Milan most recently.
SMX London Speaker:
Khalid Saleh is co-founder of conversion rate optimization company Invesp. He is the co-author of Amazon.com bestselling book "Conversion Optimization: The Art and Science of Converting Visitors into Customer" by O'Reilly media.
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, Conversion Conference, ACCM and DMA, among others. A recognized expert of marketing strategy, Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. His 18 years of professional and entrepreneurial experience includes growing companies from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies.
A respected thought leader, he is a trusted advisor to a growing number of global companies. His in-the-trenches experience working with hundreds of executives and entrepreneurs has allowed them refocus their marketing strategies to achieve higher profits while capturing the hearts of their customers. Through his firm, Invesp, he has helped leading companies including 3M, O'Reilly, the Special Olympics, DishNetwork, Discovery, and more increase their online revenue by creating successful marketing campaigns.
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1:55 PM-2:00 PM
Transition
Competitive Intelligence For Search Marketers
CloseFocus
Track
SMX Advanced
Overview
Success often hinges on both how well you execute search marketing tactics and techniques, as well as on how well you respond to competitors. Attend this session for advanced tactics that help you identify strengths and weaknesses, and gather tips for identifying opportunities and competitive threats. This highly tactical session will deliver actionable methods and tools designed to significantly improve your competitive edge.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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SMX London Speaker:
Igal Stolpner is VP Growth of Investing.com, a multilingual financial markets platform. Igal was the company's first employee when it was founded in 2007 and managed the SEO team until 2014.
Today, Igal's department runs Investing.com's International SEO, Growth and Analytics, ASO, Social Media, Email Marketing and PR. Igal's experience also includes eCommerce SEO, SEM, Community Management and Affiliate Marketing.
SMX London Speaker:
Invesp, CEO
@khalidhKhalid Saleh is co-founder of conversion rate optimization company Invesp. He is the co-author of Amazon.com bestselling book "Conversion Optimization: The Art and Science of Converting Visitors into Customer" by O'Reilly media.
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, Conversion Conference, ACCM and DMA, among others. A recognized expert of marketing strategy, Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. His 18 years of professional and entrepreneurial experience includes growing companies from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies.
A respected thought leader, he is a trusted advisor to a growing number of global companies. His in-the-trenches experience working with hundreds of executives and entrepreneurs has allowed them refocus their marketing strategies to achieve higher profits while capturing the hearts of their customers. Through his firm, Invesp, he has helped leading companies including 3M, O'Reilly, the Special Olympics, DishNetwork, Discovery, and more increase their online revenue by creating successful marketing campaigns.
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Top-Tier Link Building With Data Storytelling
CloseFocus
Track
SMX Advanced
Overview
Learn the 8 key success factors for building links using data storytelling based on an analysis of over 4,000 pieces of content marketing. Most fail when it comes to using data to earn links, as they don't realise how the smallest wrong move diminishes its potential links.
You'll see how to build a successful data story from scratch. This includes tools that will find data stories worth telling, tactics to make it newsworthy, resources to scale up your data and best practices for using data visualisation.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Pete is the Managing Director of Kaizen, a SEO & Content Marketing agency that focuses on delivering growth through continuous improvement, first-class technical knowledge and attention to every last little detail. He is a regular conference speaker, won Rising Star of the Year at the Travolution Awards. He also built his first website at 11.
SMX London Speaker:
Invesp, CEO
@khalidhKhalid Saleh is co-founder of conversion rate optimization company Invesp. He is the co-author of Amazon.com bestselling book "Conversion Optimization: The Art and Science of Converting Visitors into Customer" by O'Reilly media.
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, Conversion Conference, ACCM and DMA, among others. A recognized expert of marketing strategy, Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. His 18 years of professional and entrepreneurial experience includes growing companies from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies.
A respected thought leader, he is a trusted advisor to a growing number of global companies. His in-the-trenches experience working with hundreds of executives and entrepreneurs has allowed them refocus their marketing strategies to achieve higher profits while capturing the hearts of their customers. Through his firm, Invesp, he has helped leading companies including 3M, O'Reilly, the Special Olympics, DishNetwork, Discovery, and more increase their online revenue by creating successful marketing campaigns.
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Aligning Your Marketing With Your Customer's Journey
CloseFocus
Track
SEM Issues & Tactics
Overview
In today's challenging marketing world, the ability to align messaging across channels, segment your best performing audiences and create cohesive journey-mapping from awareness through sales is critical for success. It's especially challenging because getting it right means closely collaborating and coordinating with multiple departments and stakeholders.
This session explores how to get in step with your customer (and your team) as they follow their own paths towards interest, engagement and conversion.
Speakers
Becky Simms
Reflect Digital, Founder and CEO , @BeckyReflect
Dixon Jones
Dixon Jones, Consultant , @Dixon_JonesModerator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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SMX London Speaker:
Becky has spent the last 10+ years working in digital marketing, starting Reflect Digital in 2011, which 8 years later has resulted in an award-winning team of 24 based in Kent. As an agency Reflect Digital work with businesses and brands to fuel growth. Client's range from household names to lesser known brands many of which still play a part in our every day lives.
Becky has previously been awarded Young Entrepreneur of the year at the KEIBA's and was runner up Digital Leader in the 2016 Wirehive Awards.
With a keen eye on tangible impact, Becky leads her team to continually challenge the norm / pushing boundaries and always going over and above to deliver to a high standard.
Becky is heavily involved in inspiring students to consider a digital career, working with schools, colleges and universities. This culminated in putting on Aspiration Digital, a conference for over 200 students in November 2018. There are plans to continue to grow this to ensure Becky and the team are doing their bit to combat the ever-increasing skills gap in the digital marketplace.
I have been confirmed to speak this year at Marketing Week Live in London, UnGagged London, Brighton SEO and Digital Elite Day London.
SMX London Speaker:
Despite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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2:55 PM-3:30 PM
Refreshment Break
Maximizing Visual Search Potential
CloseFocus
Track
SMX Advanced
Overview
With recent improvements in both camera phones and search engine image feature detection capabilities, people are increasingly turning to visual search for finding products, planning travel and other activities. Optimizing for visual search can drive more traffic and significantly enhance user experience and conversion rates. This session explores the important techniques to fully leverage visual search.
Speakers
Ravi Theja Yada
Microsoft, Senior Program Manager , @ravitheja22 Chris Nash
LSEO.com, President and Co-Founder , @BizNashModerator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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SMX London Speaker:
Ravi Theja Yada is a Senior Program Manager on the Bing Search & AI team. He has been working for over 6.5 years in Image and Video search space focusing on search relevance, quality and AI. Over the past 3 years, Ravi has been pioneering visual search or image based search at Microsoft focusing on connecting images to knowledge. Ravi is a graduate of University of Illinois Urbana-Champaign, majored in Computer Engineering.
SMX London Speaker:
Chris Nash is an Internet marketer, e-commerce veteran, and entrepreneur with over 20 years of digital, web, and sales experience. He co-founded the second largest retail and e-commerce dance wear company (AllAboutDance.com) in the United States in 1999, acquired a major competitor in 2008, and sold the business in 2010 to the world's largest online discount dance wear retailer. He leveraged that experience into executive-level business consulting while currently running his own digital marketing company, and ultimately partnered up with Internet Veteran and Entrepreneur, Kris Jones. Together they co-found their current digital marketing agency, LSEO.com, where he serves as President. Chris is an investor and advisor to numerous tech and start-up companies like MaxxBench.com, an innovative fitness equipment company that is changing the way we work out. His experience has also fortuitously drawn him toward professional photography where he has has often focused on dance, movement and the performing arts.
As a graduate of Hamilton College in Clinton, NY, Chris brings an international perspective to his work having literally worked and traveled around the world through the Thomas J. Watson Fellowship on a global technology research project. LSEO.com, a nominee for the 2018 Best Small SEO Agency together with their CEO, just acquired a suite of buildings and moved into their new home in downtown Wilkes-Barre and the company is scaling rapidly.
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Advanced Tactics For Display & Video Ads
CloseFocus
Track
SEM Issues & Tactics
Overview
The success of any integrated marketing effort relies on your ability to maximize the reach, awareness and performance of your display and video campaigns across multiple touch points. If you're already running campaigns on the Google Display Network and YouTube, or if you're just starting out with the new Bing Audience Ads and want to see greater success, this session is for you.
You'll get real-world insights on how to prioritize ad formats and creatively use audience segmentation, as well as strategies for picking placements, considerations for brand protection and the employment of attribution methods for display.
Speakers
Roey Rafael
Envato, Director of Paid Growth , @roeyrafael
Travis Chambers
Chamber Media, Founder and Chief Media Hacker , @travis_chambersModerator
SMX London Moderator:
Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing.
He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region.
After selling BDBL MEDIA to Digital Marketing agency Altima which in turn becomes Accenture Interactive in 2018, Anders is now an independent digital marketing consultant specialized in international projects out of the French market.
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Roey has led ROI driven performance marketing teams at global high growth online companies including Wix.com and Envato.
At Wix Roey was launched the Online Video channel making it a leading acquisition channel within a total $120M/year marketing budget, lead the restructuring and scaling of the Display team and managed the Partnerships team.
He has been involved in every aspect of Wix's performance marketing strategy and execution as well as offline radio and TV ad performance analysis.
Later Roey joined Envato to build the Performance Marketing and Customer Analytics functions from the ground up.
In the last 3.5 years, he has built a team of 15 account managers and analysts driving Envato's growth.
SMX London Speaker:
Forbes 30 Under 30 Class of 2018, Travis Chambers is Founder and Chief Media Hacker at Chamber Media, an agency that makes scalable social video ads that drive millions in sales. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views. He's worked with some of the biggest brands in the world including Yahoo, Kraft, Old Navy, Coca-Cola and has been featured in AdWeek, Forbes, HuffPost, and Inc. Magazine. Travis regularly speaks at conferences such as INBOUND, the Bill and Melinda Gates Foundation, Google Growth Summit, VidCon, and VidSummit among many others.
Travis has 35,000 LinkedIn followers averaging 20,000 views a video and unique expertise in using social video for driving millions in sales with a direct response strategy, which is a very quickly growing category. Countless brands for the first time ever are actively pursuing or considering direct response, using social video to directly drive sales. Travis offers rarely known insights into how exactly social video fits into the whole ecosystem with some fascinating case studies.
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4:25 PM-4:30 PM
Transition
SEO Site Clinic
CloseFocus
Track
Overview
Even the most knowledgeable SEOs are stumped sometimes, and everyone could use a regular SEO tuneup.
In this session, you'll have the opportunity to volunteer your site, describe the issues you are facing, and our SEO rockstars will diagnose your challenges in real time and offer specific actionable advice to repair or enhance your performance.
Speakers
Rachel Costello
DeepCrawl, Technical SEO & Content Manager , @rachellcostello
Chris Simmance
Optus Digital, Managing Director , @optus_digitalModerator
SMX London Moderator:
Barry Schwartz is Search Engine Land's Contributing Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
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Rachel is a Technical SEO & Content Manager at DeepCrawl and an international conference speaker who spends her time researching and communicating the latest developments in search, as well as driving the DeepCrawl brand forwards. Her origins were in the creative space, but her interest in the technical side of SEO was sparked early on. She has since been on a journey to research everything technical, while maintaining a keen interest in the written word, design and user experience. Rachel currently manages the production of white papers and research pieces for DeepCrawl, and is a regular columnist for Search Engine Journal.
SMX London Speaker:
Chris is the founder of Optus Digital and Under2. Optus Digital is a Digital Marketing Agency and Under2 is an Agency Development Resource company. Both based in London and Manchester. We build a better web based on real world strategies.
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SEM Tune-Up Clinic With The SMX Mechanics
CloseFocus
SEOTrack
Overview
Just like your favorite classic car, your paid advertising campaigns require a tune-up every now and then to keep them running well.
In this hands-on clinic, our certified (and certifiable!) SMX SEM Mechanics will offer you their best expert advice on your PPC ads, bidding tactics, and anything else on your mind. Bring your toughest paid search questions!
Speakers
Anders Hjorth
Innovell, Digital Marketing Strategist , @soanders Ann Stanley
Anicca Digital, Managing Director , @annstanley Mark Irvine
WordStream, Senior Data Scientist, , @MarkIrvine89Moderator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
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SMX London Speaker:
Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing.
He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region.
After selling BDBL MEDIA to Digital Marketing agency Altima which in turn becomes Accenture Interactive in 2018, Anders is now an independent digital marketing consultant specialized in international projects out of the French market.
SMX London Speaker:
I have being working in digital marketing since 2002 and although my role at Anicca Digital is officially Managing Director, I am mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps.
As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).
However, although I need to know a bit about most channels, I have to admit that pay per click is my real passion and I am an AdWords Geek!
SMX London Speaker:
Mark is chiefly responsible for creating WordStream’s data-driven industry research, analyzing data and spotting trends within AdWords, Bing Ads, and Facebook. He regularly presents his research on trends in the PPC industry on webinars and at conferences around the country, such as SMX, Social Media Week, and Pubcon. His work has also been featured on CNET, The Washington Post, MSNBC, BBC and CNN. In 2017, Mark was named the 5th most influential PPC Experts by PPC Hero.
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5:15 PM
End of Conference
Editorial & Sponsored Sessions
Sessions on this agenda fall into two main categories: "editorial" and "sponsored".
Most sessions at SMX are editorial - meaning speakers have been selected solely based on the quality of their content. These sessions are organized by the SMX programming team and Search Engine Land editors - they do not have paid spots and no speaking slots are sold. Editorial sessions are only open to All Access pass holders.
Sponsored sessions, like those on our Solutions Track, are paid speaking slots. The content is produced by the sponsor. Solution Spotlights are brief paid introductions given by sponsors and exhibitors. Sponsored sessions are open to all pass holders.
Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.
