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SMX London 2020 Agenda
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- Tuesday
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Full Conference Agenda - Tuesday, 19th May
8:00 AM-9:00 AM
Breakfast & Registration
A SEO Dream Team Unpacks The SEO Periodic Table
CloseFocus
Track
Keynote
Overview
The SMX London event will open with a Dream Team of SEO experts who will describe the most crucial elements (as illustrated in Search Engine Land’s Periodic Table of SEO Factors) of SEO you need to master in order to have top rankings and be more likely to survive algorithm updates. This panel of experts will set the stage for the SEO sessions you’ll experience during the event.
After this session, you’ll be able to:
- Define the key "elements" that impact your SEO rankings
- Explain to your colleagues and executives the crucial elements of SEO and why they are important
- Know the SEO “toxins" that can cause penalties or negative rankings and how to avoid them
Speakers
Fili Wiese
SearchBrothers, SEO Expert - Search Engine Land Contributor , @filiwiese
Bastian Grimm
Peak Ace AG, CEO & Director Organic Search , @basgr
Nichola Stott
Erudite, Founder and Managing Director,
Dixon Jones
Majestic, Global Brand Ambassador, , @Dixon_JonesModerator
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
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SMX London Speaker:
Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX London Speaker:
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
SMX London Speaker:
Nichola Stott
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
Despite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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10:15 AM-10:45 AM
Expo Hall Grand Opening & Refreshments
Links In Context: Improving Traffic Quality
CloseFocus
Track
SEO
Overview
There are many ways to build links on the Internet, but not all lead to better traffic, better rankings or better sales. The context of a link is as important as or even more important than the power of the page. This presentation will help you understand why context is so important and how your marketing strategies can lead towards better quality links and connections online, improving your brand’s market fit and site traffic quality.
After this session, you'll be able to:
- Understand the role context plays in achieving high quality links and connections
- Improve your marketing strategies to gain better quality links and site traffic
- Replicate real-world examples from companies successful at link building
Speakers
Dixon Jones
Majestic, Global Brand Ambassador , @Dixon_Jones
Alina Ghost
Amara Living, SEO Manager , @mrsalinaghostModerator
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
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SMX London Speaker:
Despite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
With a decade of SEO experience, Alina Ghost hosts her own podcast called SEO with Mrs Ghost to bring great conversations with SEO experts about digital marketing. Currently SEO manager at Amara, she also had the pleasure of working with big brands like Tesco, Debenhams and Carpetright.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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Advanced GMB Tactics for SEOs: UTM Tagging and Addressing Suspensions
CloseFocus
Track
Local
Overview
This session focuses on several core marketing challenges with Google My Business (GMB) for brands and local businesses. It will address tracking and measuring GMB actions as well as issues confronting multi-location enterprises.
After this session you'll be able to:
- Set up and use UTM Parameters to measure and track almost everything in GMB
- Optimize categories, reviews and Google Q&A
- Understand how to prevent suspensions or reinstate listings after being suspended
- Manage Google Posts at scale for large enterprises
Speakers
Andrew Cock-Starkey
Optimisey, Founder
Tim Capper
Online Ownership, SEO Director , @THCapperModerator
SMX London Moderator:
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
SMX London Co-Moderator:
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SMX London Speaker:
Andrew Cock-Starkey
Optimisey, Founder
Andrew has worked in digital marketing for more than two decades - mostly in-house for household names like the BBC, National Trust and Lord's Cricket Ground. He recently launched his own SEO consultancy service, Optimisey and runs a series of SEO events in Cambridge.
SMX London Speaker:
Tim is the owner operator of Online Ownership and a Google My Business Gold Product Expert. He provides local SEO services and consultation to both national and global clients, pushing forward with compliance auditing for multi-location organizations whilst helping businesses get to grips with GMB on Google's Help Forum.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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12:00 PM-1:00 PM
Lunch & Expo Hall Time
Google Algorithms VS. Google Penalties, Explained By An Ex-Google Engineer
CloseFocus
Track
SEO
Overview
Been penalized by Google? Lost rankings with a Google core update? Want to avoid a Google penalty being applied to your website? Join ex-Google engineer Fili to gain a deep understanding of the impact of algorithmic updates and how Google applies penalties.
After this session, you’ll be able to:
- Understand why algorithmic updates impact your Google rankings
- Discuss how Google applies penalties
- Recover from algorithmic updates and penalties
- Future proof your website for SEO in Google
Speakers
Fili Wiese
SearchBrothers, SEO Expert - Search Engine Land Contributor , @filiwieseModerator
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
,
SMX London Speaker:
Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX London Speaker:
Online Ownership, SEO Director
@THCapperTim is the owner operator of Online Ownership and a Google My Business Gold Product Expert. He provides local SEO services and consultation to both national and global clients, pushing forward with compliance auditing for multi-location organizations whilst helping businesses get to grips with GMB on Google's Help Forum.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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The Pros And Cons Of Automation
CloseFocus
Track
SEM⁄PPC
Overview
Automation is often mentioned as the holy grail in PPC where you can put the machines to work and call you done finished. In reality, some automation is good and others can be quite harmful to your account. In this session, we'll show you good places to automate your account and look at others where automation might be harmful.
After this session, you'll be able to:
- Know the best places to automate tasks within your PPC account
- Be able to explain why certain areas of your account should not be automated
- Have a clear starting point for increasing your account's automation
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
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SMX London Speaker:
Gianluca Binelli
Booster Box, Managing Director
Gianluca is the founder of Booster Box. Prior to that Gianluca was at Google for six years. He also served as an advisor for Capital G's, Google's investment fund. He is a speaker at international PPC conferences. Last year he was voted 2nd Most Influential PPC Experts by PPC Hero.
SMX London Speaker:
Online Ownership, SEO Director
@THCapperTim is the owner operator of Online Ownership and a Google My Business Gold Product Expert. He provides local SEO services and consultation to both national and global clients, pushing forward with compliance auditing for multi-location organizations whilst helping businesses get to grips with GMB on Google's Help Forum.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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The Local Ads Landscape: Search and Social
CloseFocus
Track
Local
Overview
Localized campaigns present unique challenges. However, local search and social ads can bring excellent results to both independent businesses and multi-location brands. Whether your objective is driving awareness or footfall, this session offers proven techniques across paid search and paid social that you can readily apply.
After this session you'll be able to:
- Know what works for paid search and paid social (Facebook and Instagram)
- Gain a list of tactics to test and deploy in your campaigns
- Understand how to track and measure local PPC campaigns
Speakers
Jon Quinton
Overdrive Digital, Founder , @JonQuinton1
Oliver Ewbank
Paid Media Consultant, Paid Media ConsultantModerator
SMX London Moderator:
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
SMX London Co-Moderator:
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SMX London Speaker:
Jon is the UK Agency Manager for Builtvisible in London, and spends his day to day managing the UK team and working on business development. An active member of the SEO world, Jon has spoken at industry conferences across the world including SES, SMX and A4U. From technical SEO through to link building and creative campaigns, Jon still believes the best buzz comes from watching the impact digital marketing can have on a business.
SMX London Speaker:
Oliver Ewbank
Paid Media Consultant, Paid Media Consultant
Oliver Ewbank is an award winning paid media specialist based in London. His digital insights have been featured in a variety of publications, including BBC News, PPC Hero, Wordstream, SEMrush & Virgin Entrepreneur. He has been a guest speaker at Google, and has run paid media projects for eBay, Koozai & Feefo.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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2:00 PM-2:05 PM
Transition
Behind The Scenes With Google Search Console And Bing Webmaster Tools
CloseFocus
Track
SEO
Overview
Get the most out of Google Search Console and Bing Webmaster Tools by learning about the latest updates and how to best take advantage of them for your site.
After this session, you'll be able to:
- Implement SEO best practices for crawling and site architecture
- Understand Webmaster Tools to get the most out of Bing search
- Know what's new and coming up in Bing Webmaster Tools
- Understand recent launches from Google
Speakers
Daniel Waisberg
Google, Search Advocate , @danielwaisberg
Sandhya Guntreddy
Microsoft, Principal Program Manager , @guntreddy_05Moderator
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
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SMX London Speaker:
Daniel has been at Google for the last 6 years. He started as an Analytics Advocate, helping Googlers & users to make better decisions by giving them useful data & insights. This year he joined the Search team, helping webmasters, SEOs & developers succeed in search, the web, and beyond.
SMX London Speaker:
Sandhya Guntreddy is a Principal Program Manager at Bing. She currently heads the Product Management for Bing Webmaster Program globally.
Sandhya has been with Bing for over 10 years and has worked on different areas within Bing including multiple rich answer experiences , monetization, helped drive Bing Beta removal in International markets and led various incubation efforts across the company some of which are in mainstream viz. modern weather app launch on Windows, Feet on the street program for Bing Local, Hindi conversational speech models, SMS Organizer app on Android to name a few. Prior to Bing, Sandhya was the Program Manager in Subscription & Commerce group and Emerging markets group in the Online space. Before joining Microsoft, Sandhya worked at Intel Corporation and Tech Mahindra.
She has 19 years of industry experience and had the distinct pleasure of working in various computing careers including Development, Program Management, Product management, Partner Management and Implementation of application software. To achieve this, she engages daily in Big Data Analytics, Machine Learning, and User experiences.
She is passionate about Diversity & Inclusion and mentors girl students from local colleges through WISE program, mentors women who take a break and want to come back to work through Microsoft’s Spring Board program. She is very active in Grace Hopper Technical Women’s conference as a Speaker, and recently been a Chair for the Emerging Technologies track.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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From Targeting Practice To Targeting Perfection: Your Key To Better Results
CloseFocus
Track
SEM⁄PPC
Overview
Think about it like this; if you went to a pub with your best mate, you’d probably know what drink to order them. That’s how well you need to know your target audience, and in this session, we’ll show you how you can work on perfecting targeting for your paid ad campaigns.
After this session, you will be able to:
- Understand your audience well beyond the basics of age, gender, location and a few interests
- Leverage the latest audience targeting features across top ad platforms and target new customers across the entire purchase journey
- Know what tools can help you understand user behavior and build advanced audience lists, leaning on first-party data
Speakers
Marcus Knight
Prospect Knight, Co-Founder , @marcusknight
Ben Wood
Hallam Internet, Marketing Services Director , @iambenwoodModerator
SMX London Moderator:
Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.
SMX London Co-Moderator:
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SMX London Speaker:
After working for PPC agencies of all sizes since 2012, Marcus started Prospect Knight with his two older brothers in 2018. Combining their backgrounds in direct mail, email, and PPC meant that would naturally became a customer focused agency that helps clients find new customers and retain them longer.
SMX London Speaker:
Ben Wood is the Marketing Services Director at UK based digital agency Hallam Internet, a well-established and experienced full service digital marketing agency with offices in Nottingham and London, serving a wide variety of clients throughout the UK and internationally. Ben has previously worked at Experian, a FTSE100 company and specialises in advanced SEO, Paid Search and Analytics.
Ben oversees an award winning consultancy team of 40+ digital marketers and is responsible for the online performance of a wide range of national and international clients including Raleigh, The United Nations and Saint-Gobain. Outside of work, Ben plays Ice Hockey for the Nottingham Lions in the English National League, and enjoys playing golf and watching football (soccer).
Ben currently contributes to both Search Engine Journal and State of Digital on a monthly basis and has previously been featured in Net magazine, B2B Marketing and The Drum as well as being nominated as one of The Guardian's 'Rising Stars' in 2014.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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Optimizing Local Landing Pages For More Conversions
CloseFocus
Track
Local
Overview
Coming soon.
SMX London Moderator:
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
SMX London Co-Moderator:
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SMX London Speaker:
Wesley Parker
Clicteq, Managing Director
SMX London Speaker:
Hallam Internet, Marketing Services Director
@iambenwoodBen Wood is the Marketing Services Director at UK based digital agency Hallam Internet, a well-established and experienced full service digital marketing agency with offices in Nottingham and London, serving a wide variety of clients throughout the UK and internationally. Ben has previously worked at Experian, a FTSE100 company and specialises in advanced SEO, Paid Search and Analytics.
Ben oversees an award winning consultancy team of 40+ digital marketers and is responsible for the online performance of a wide range of national and international clients including Raleigh, The United Nations and Saint-Gobain. Outside of work, Ben plays Ice Hockey for the Nottingham Lions in the English National League, and enjoys playing golf and watching football (soccer).
Ben currently contributes to both Search Engine Journal and State of Digital on a monthly basis and has previously been featured in Net magazine, B2B Marketing and The Drum as well as being nominated as one of The Guardian's 'Rising Stars' in 2014.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
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SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
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SMX London Plus Session Presenter:
3:00 PM-3:30 PM
Refreshments & Expo Hall Time
EAT: Identify What's Holding Us Back
CloseFocus
Track
SEO
Overview
Join this session to find out what you can do to identify EAT related facets of your site that could be holding you back, and how to formalize an audit process to identify and remedy this.
After this session, you’ll be able to:
- Dispel the confusion and debate around EAT features and understand algorithmic contribution through a real data case and examples
- Implement a tried and tested approach to auditing EAT features that can hold your site back—get and explanation of feature area, tools and measurements
- Measure EAT criteria in order to understand where the site is failing, and conversely what success looks like
- Validate this approach by getting an outside perspective from a big data tool provider
Speakers
Nichola Stott
Erudite, Founder and Managing Director
Izzy Smith
Ryte, SEO AnalystModerator
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
,
SMX London Speaker:
Nichola Stott
Erudite, Founder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
Izzy Smith
Ryte, SEO Analyst
Izzi is a Technical SEO Analyst at Ryte, but has previously worked as a consultant, and in-house SEO for Sixt rent a car. In her work, she loves spending time solving technical SEO mysteries, sharing her knowledge, and helping companies create even more awesome websites for users and Search Engines. Izzi has spoken at many top industry events and conferences across Europe, and has been rated the best speaker several times.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
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SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
Data Reporting For Actionable Results
CloseFocus
Track
SEM⁄PPC
Overview
Reporting is essential to showing your work to your boss and clients. Good reporting is essential to finding insights across your data. In this session, we'll look at how to create reports. Then we'll look into the data to find actionable intel to help you create and fine-tune your marketing campaigns.
After this session, you'll be able to:
- Be able to create beautiful reports
- Know how to pull insights out of your reporting data
- Create actionable outcomes based upon your custom reports
Speakers
Helen Pollitt
Arrows Up, Managing Director
Luke Carthy
LukeCarthy.com, eCommerce ConsultantModerator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
,
SMX London Speaker:
Helen Pollitt
Arrows Up, Managing Director
Helen is an SEO specialist with over a decade's experience working with brands from start-ups to large multinationals. She's led several agency teams before taking the plunge to form her own consultancy. Helen regularly trains marketers in SEO and analytics and teaches a Masters in Web Marketing and Analytics.
SMX London Speaker:
Luke Carthy
LukeCarthy.com, eCommerce Consultant
Having previously held a number of SEO and product roles both agency and in-house, Luke is a well-seasoned eCommerce consultant and international speaker who parks his butt right in the middle of strategy, CRO and SEO. He's obsessed with delivering scalable eCommerce growth.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
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SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
The State Of Offline Conversion Tracking
CloseFocus
Track
Local
Overview
Most transactions occur offline, yet marketers have difficulty reliably tracking online-to-offline conversions. That may mean they don't have a clear picture of campaign performance. This session will present the latest tools and tactics for offline attribution, as well as long-established methods such as call tracking.
Speakers
Tim Stewart
trsdigital, Digital Consultant Russell McAthy
RingSide, Founder and CEOModerator
SMX London Moderator:
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
SMX London Co-Moderator:
,
SMX London Speaker:
Tim Stewart
trsdigital, Digital Consultant
Tim is the owner of trsdigital, providing digital consultancy for one-off projects and client contracts. He has been working in digital for over two decades. The last ten years, Tim has been focused on conversion optimization, analytics, business intelligence, and related disciplines required to deliver ROI for his clients.
SMX London Speaker:
Russell McAthy
RingSide, Founder and CEO
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
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SMX London Speaker:
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
4:30 PM-4:35 PM
Transition
Leveraging Schema And Structured Data For Maximum Effect
CloseFocus
Track
SEO
Overview
Google and Bing leverage structured data and schema in a big way in its search results. Often having rich results in the search results can be the deciding factor for your site being clicked on by searchers. This session will cover how to implement and benefit from these markups.
After this session, you’ll be able to:
- Understand how search engines render and see your content and extract structured data to power rich experiences
- Discover tools and resources that can help you to easily generate and test structured markup
- Increase the likelihood of you content displaying as rich-results, which have been found to increase click-through rate
- Fully realize the role semantic markup plays in determining the searcher experience and what types of schema you should use for best results
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
,
SMX London Speaker:
Mario La Malfa
Merkle, Senior Technical SEO Lead
SMX London Speaker:
RingSide, Founder and CEO
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
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SMX London Speaker:
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SMX London Plus Session Presenter:
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SMX London Plus Session Presenter:
SMX London Plus Session Presenter:
Optimizing Your Bidding Strategy
CloseFocus
Track
SEM⁄PPC
Overview
Should you rely on Google's smart bidding? Are bid modifiers the best way to fine-tune your bidding? Should you be creating your own bid system? In this session, we'll look at how to choose your bid strategy and tips to ensure your bidding method is helping you to achieve your goals.
After this session, you’ll be able to:
- Know when to use automated bidding based upon your account's data and goals
- See how much control you can have with manual bidding
- Be able to choose which bid method is best for your account
Speakers
Wijnand Meijer
TrueClicks, Co-founder & CEO , @wijnandmeijer
Liam Wade
Impression Digital Limited, Head of PPCModerator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform, and a member of the programming team for SMX events. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
,
SMX London Speaker:
Wijnand Meijer is the co-founder and CEO of TrueClicks, a PPC auditing, monitoring and recommendation platform. As an agency veteran with eight years of experience at iProspect, Wijnand has managed everything from local SMB accounts to international accounts spending millions on PPC.
Wijnand has guest-blogged on PPC Hero, Instapage, Certified Knowledge, Emerce and Marketingfacts and is probably best known for his 'Complete AdWords Audit' series.
He regularly gives talks at conferences like SMX, Hero Conf and ADworld Experience and has been voted in The Top 25 Most Influential PPC Experts in 2015, 2016 and 2017.
SMX London Speaker:
Liam Wade
Impression Digital Limited, Head of PPC
Liam Wade is the Head of Paid Media at Impression. He leads a team of 15 paid media experts, running industry-leading campaigns across paid search, shopping, display and social channels. Liam takes an innovative approach to paid media management using a combination of automated and "human" techniques. He is an energetic, fast-paced international speaker, having been featured at HeroConf, SMX and AdWorld Experience. In his spare time, Liam is a theoretical ferroequinologist and frequent podcast guest.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
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SMX London Plus Session Presenter:
Is Voice Search Even A Thing?
CloseFocus
Track
Local
Overview
Google says marketers can’t optimize for BERT. However, that’s not entirely true. In fact, voice search optimization best practices leads to overall improved SEO outcomes and a better customer experience.
After this session, you'll be able to:
- Understand the four categories of voice-search
- Optimize your site for conversational queries
- Create better content for voice search
- Determine whether it makes sense to create actions and skills for virtual assistants
- Track and optimize against voice queries
SMX London Moderator:
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
SMX London Co-Moderator:
,
SMX London Speaker:
Benu Aggarwal, founder and president of Milestone, is an expert in internet marketing strategies for the travel industry. An award-winning internet marketing firm, Milestone is a cutting-edge, interactive agency providing complete internet solutions, from web 2.0 to search engine promotion strategies. Milestone is making a difference on how the travel industry maximizes marketing on the Web, representing over 700 clients worldwide, including major hotel brands and premier resorts. Leading a team of internet marketing specialists, graphic designers, writers, and programmers, Benu works with clients every step of the way to ensure their success.
Benu has penned several articles on Search Engines Marketing, has written the internet marketing handbook "Hotels to HTMLs", and offers speaking expertise on a diversity of topics. With her lighthearted leadership style, technical marketing experience, entrepreneurial spirit, and motivating “can do” attitude, Benu has the ability to communicate technical ideas into tangible practice through step by step instruction. Benu’s speaking engagements are packed with real-life experience and cost effective strategies you can implement right away. Benu has been a speaker for Search Engine Strategies - New York, Chicago, San Jose, SMX, Phocuswright - and several nation wise conferences on travel, search engines and online promotions. Benu was a key speaker in the Pushing Your Profit seminar series sponsored by AMLA and American Express.
SMX London Speaker:
Impression Digital Limited, Head of PPC
Liam Wade is the Head of Paid Media at Impression. He leads a team of 15 paid media experts, running industry-leading campaigns across paid search, shopping, display and social channels. Liam takes an innovative approach to paid media management using a combination of automated and "human" techniques. He is an energetic, fast-paced international speaker, having been featured at HeroConf, SMX and AdWorld Experience. In his spare time, Liam is a theoretical ferroequinologist and frequent podcast guest.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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SMX London Plus Session Presenter:
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SMX London Plus Session Presenter:
5:30 PM-6:30 PM
Reception
6:30 PM
Dinner with Strangers: meet your fellow attendees.
See the registration desk for more information
In contrast to the conference, there are no free drinks or snacks included. Everybody pays for themselves.
Full Conference Agenda - Wednesday, 20th May
8:30 AM-9:00 AM
Breakfast & Registration
Search Marketing During A Time Of Change & Challenges
CloseFocus
Track
Keynote
Overview
Search marketing has never been easy. But now search and digital marketing have become much more complex. From coordinating SEO, PPC and social marketing, to the cookiepocalypse and new privacy rules, to allocating budgets and attribution measurement, it’s both exciting and incredibly challenging to be a marketer at this moment. Add to that the uncertainty triggered by the coronavirus. In this informative and fun keynote interview, Search Engine Land contributor, Greg Sterling, explores some of the challenges brand marketers face -- and their solutions -- with UK companies on the front lines.
Speakers
Liang Chen
Whitbread, Global Head Of Organic Acquisition
Sonia Mazzotta - Morrison
Funding Options, Head of SEOModerator
SMX London Moderator:
Greg Sterling is a Contributing Editor to Search Engine Land, a member of the programming team for SMX events and the VP, Market Insights at Uberall.
SMX London Co-Moderator:
,
SMX London Speaker:
Liang Chen
Whitbread, Global Head Of Organic Acquisition
Liang Chen is the Senior Digital Marketing Manager at Checkout.com, a technically minded digital marketer with more than 10 years of experience in SEO, UX, CRO, PPC and Analytics helping enterprise and SMBs connecting and engaging with their customers. Previously held Head Of SEO positions at Premier Inn and a digital marketing agency founded by Dixon Jones, Global Technical SEO Manager at RS Components.
SMX London Speaker:
Sonia Mazzotta - Morrison
Funding Options, Head of SEO
Having worked in the SEO industry for almost a decade, Sonia has been supporting enterprises and start-ups as an internal specialist to upscale their growth within acquisition. Sonia currently leads organic acquisition at Funding Options and has held similar senior roles at IG Index and Global University Systems. Creativity is one of Sonia's strengths when it comes to differentiating SEO campaigns from competitors and integrating with other channels for the best possible outcome. Sonia graduated with a Masters Degree in Marketing from Birbeck University.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
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10:15 AM-10:45 AM
Refreshment Break & Expo Hall Time
Driving More ROI From Your Facebook Ads
CloseFocus
Track
SEM⁄PPC
Overview
Facebook Ads can be a confusing platform for new advertisers. Even more seasoned advertisers can get a little lost. Join this session for tips demonstrated by real-world examples that will help you avoid costly mistakes, improve ROI and gain an understanding of what is really working right now.
After this session, you’ll be able to:
- Use a clear set of activities that genuinely work well on Facebook Ads
- Avoid wasted ad spend by knowing how to review ad performance
- Execute a clear plan for underperforming accounts
Speakers
Jon Quinton
Overdrive Digital, Founder , @JonQuinton1
Byron Marr
Aira, Paid Media StrategistModerator
SMX London Moderator:
Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.
SMX London Co-Moderator:
,
SMX London Speaker:
Jon is the UK Agency Manager for Builtvisible in London, and spends his day to day managing the UK team and working on business development. An active member of the SEO world, Jon has spoken at industry conferences across the world including SES, SMX and A4U. From technical SEO through to link building and creative campaigns, Jon still believes the best buzz comes from watching the impact digital marketing can have on a business.
SMX London Speaker:
Byron Marr
Aira, Paid Media Strategist
Byron is a paid media strategist at Aira, a UK based full-service digital agency who helps medium to large businesses grow their customer base and one of the few UK agencies to be both a Google Premier Partner and Facebook Marketing Partner. Overseeing paid media at the agency, Byron works on strategy through to implementation, using multi-channel campaigns to drive lead generation and scale revenue for Aira's clients.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
SMX London Speaker:
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SMX London Plus Session Presenter:
Profitable B2B Ad Campaign Strategies
CloseFocus
Track
B2B
Overview
A perennial challenge B2B marketers is finding enough volume in niche markets, while staying out of the way costly, wasteful consumer traffic. In this session, we demonstrate how to use a range of paid search and social retargeting audiences to amplify content marketing and B2B lead generation campaigns.
After this session, you’ll be able to:
- Find new customers through niche audience identification, audience amplification & filtration
- Sequence cross-channel campaigns to prime your audiences and focus paid search campaigns on most interested individuals
- Understand which social media channels, ad objectives and audience criteria are best suited for finding your niche B2B audiences
- Use video and images to create lower cost awareness campaigns
SMX London Moderator:
Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.
SMX London Co-Moderator:
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SMX London Speaker:
I have being working in digital marketing since 2002 and although my role at Anicca Digital is officially Managing Director, I am mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps.
As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).
However, although I need to know a bit about most channels, I have to admit that pay per click is my real passion and I am an AdWords Geek!
SMX London Speaker:
Aira, Paid Media Strategist
Byron is a paid media strategist at Aira, a UK based full-service digital agency who helps medium to large businesses grow their customer base and one of the few UK agencies to be both a Google Premier Partner and Facebook Marketing Partner. Overseeing paid media at the agency, Byron works on strategy through to implementation, using multi-channel campaigns to drive lead generation and scale revenue for Aira's clients.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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12:00 PM-1:00 PM
Lunch & Expo Hall Time
The Art Of Crawling: Beyond The Basics Of Crawl And Index Budget
CloseFocus
Track
SEO
Overview
Almost every SEO uses crawling tools (e.g. ScreamingFrog, DeepCrawl, etc.) to analyze websites as well as to uncover errors and optimization potentials. Unfortunately, many times only default reports are being used and they often have limitations. In this session, we’ll cover ideal crawl preparation, efficient execution and advanced analysis techniques that go beyond the typical tips.
After this session, you'll be able to:
- Understand how JavaScript in general and Googles rendering process impacts crawling
- Plan out and implement crawling and indexing directives on expert level
- Prevent common pitfalls that could negatively impact search engine crawling behavior
- Overcome typical challenges of Google’s indexing limits
- Expertly setup and use crawling tools for maximum output
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
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SMX London Speaker:
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
SMX London Speaker:
Aira, Paid Media Strategist
Byron is a paid media strategist at Aira, a UK based full-service digital agency who helps medium to large businesses grow their customer base and one of the few UK agencies to be both a Google Premier Partner and Facebook Marketing Partner. Overseeing paid media at the agency, Byron works on strategy through to implementation, using multi-channel campaigns to drive lead generation and scale revenue for Aira's clients.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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Future-Proofing Paid Search Strategies For A World That Hates Cookies
CloseFocus
Track
SEM⁄PPC
Overview
GDRP, ITP, ETP and Chrome are all going towards a cookie less world: what is the impact now, and how can we future-proof?
After this session, you'll be able to:
- Understand the impact of ITP, GDPR, ETP and Chrome’s move to more privacy on the optimization of PPC accounts
- Employ a concrete future-proof strategy that will not risk in under investing because of badly attributed conversions
- Know how your remarketing tactics must change and how important 1st party data is to your ongoing success
SMX London Moderator:
Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.
SMX London Co-Moderator:
,
SMX London Speaker:
Fabian Van De Wiele
CLICKTRUST, President
Fabian Van De Wiele has been in digital since he was 16 yrs old, and one of the first Google Ads consultants in Belgium. He is a regular speaker and guest-lecturer at events and universities, and is the owner and founder of CLICKTRUST, a Belgian based digital performance agency of 20 staff consulting for brands with inhouse teams.
SMX London Speaker:
Aira, Paid Media Strategist
Byron is a paid media strategist at Aira, a UK based full-service digital agency who helps medium to large businesses grow their customer base and one of the few UK agencies to be both a Google Premier Partner and Facebook Marketing Partner. Overseeing paid media at the agency, Byron works on strategy through to implementation, using multi-channel campaigns to drive lead generation and scale revenue for Aira's clients.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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Identifying Content Opportunities And Measuring Its Effect On The Customer Journey
CloseFocus
Track
B2B
Overview
Have you ever struggled to identify what content would appeal to your customer during the moments that matter through their buyers' journey? Do you struggle with the organic experience and cross channel synergies to run an effective organic campaign? Join this session for both strategic and practical advice on how to target customers with the right content at the right time and show measured progress through the buyer's journey.
After this session, you'll be able to:
- Understand a search engines perspective on consumer Micro Moments
- Develop and drive appropriate content campaigns towards customers at different stages of the buyer's journey
- Measuring and benchmarking performance through the lens of the customer journey
Speakers
Justin Abrams
BrightEdge, Senior Solutions Consultant , @cuzzinjustin
Matthew Kay
Aira, Head of OperationsModerator
SMX London Moderator:
Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.
SMX London Co-Moderator:
,
SMX London Speaker:
Justin Abrams is a Senior Solutions Consultant for leading SEO technology company, BrightEdge. Over the last 4+ years at BrightEdge and 10+ in the MarTech space, he has earned a position enabling him to work with the most recognizable brands on earth as a trusted advisor, technology expert and cross industry specialist. His focus is on SEO evangelization and its intersection with the entire digital strategy. Justin is also the co-founder of Long Island based boutique digital agency, Cause of a Kind, focused on revolutionizing the digital experience for organizations rooted in social and environmental missions.
SMX London Speaker:
Matthew Kay
Aira, Head of Operations
Matthew is Head of Operations at Aira — a UK based team of creative geeks who love helping clients grow their business online using SEO, PPC, marketing automation & content-driven digital PR campaigns. With over 10 years of industry experience, he has directed strategic digital projects for the likes of PwC, Nestlé, AXA, Volkswagen Financial Services & Costa Coffee.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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1:55 PM-2:00 PM
Transition
Google BERT: What SEOs And Marketers Need to Know
CloseFocus
Track
SEO
Overview
Join this session to find out what Google BERT is and where it came from. Plus, with real-world examples learn how to harness the power of Google BERT as a tool to improve your SEO efficiency and contextual relevance.
After this session, you'll be able to:
- Discuss how natural language understanding is developing and how you can utilize co-occurrence to disambiguate your search strategy
- Know how search engines may be utilizing Google BERT and its implications for search marketers
- Understand why you cannot optimize SEO for the Google BERT algorithm update
- Understand BERT's successor ALBERT
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
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SMX London Speaker:
Besides being an international SEO Consultant and Search Strategist, Dawn is also a lecturer at Manchester Metropolitan University, Pg Dip DigM, MSc Researcher and judge for the EU, US, UK and Northern Digital Search Awards. Over the years she has worked with industry leading digital marketing agencies and brands on enterprise and startup SEO campaigns across fashion, legal, auto, travel, finance, telecoms, insurance and gambling.
SMX London Speaker:
Aira, Head of Operations
Matthew is Head of Operations at Aira — a UK based team of creative geeks who love helping clients grow their business online using SEO, PPC, marketing automation & content-driven digital PR campaigns. With over 10 years of industry experience, he has directed strategic digital projects for the likes of PwC, Nestlé, AXA, Volkswagen Financial Services & Costa Coffee.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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Instagram Stories: Creative That Works
CloseFocus
Track
SEM⁄PPC
Overview
Coming soon.
Moderator
SMX London Moderator:
Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.
SMX London Co-Moderator:
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SMX London Speaker:
Bertey, Managing Director
@dawnieandoBesides being an international SEO Consultant and Search Strategist, Dawn is also a lecturer at Manchester Metropolitan University, Pg Dip DigM, MSc Researcher and judge for the EU, US, UK and Northern Digital Search Awards. Over the years she has worked with industry leading digital marketing agencies and brands on enterprise and startup SEO campaigns across fashion, legal, auto, travel, finance, telecoms, insurance and gambling.
SMX London Speaker:
Aira, Head of Operations
Matthew is Head of Operations at Aira — a UK based team of creative geeks who love helping clients grow their business online using SEO, PPC, marketing automation & content-driven digital PR campaigns. With over 10 years of industry experience, he has directed strategic digital projects for the likes of PwC, Nestlé, AXA, Volkswagen Financial Services & Costa Coffee.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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Lead Scoring: Tuning Your Campaigns To Improve Lead Quality
CloseFocus
Track
B2B
Overview
PPC marketers know that lead volume is not the same as lead quality. In this session, we’ll show you how to create a lead scoring system that generates predictive metrics for your PPC campaigns so you can optimize lead gen on both volume and ultimate revenue.
After this session, you’ll be able to:
- Analyze performance, set targets and compare predictions with results to refine your predictive prowess
- Understand how to use predictive modelling to improve PPC smart bidding, tCPA and ROAS bidding tactics
- Improve collaboration between marketing and sales by developing shared metric to evaluate potential lead values
SMX London Moderator:
Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.
SMX London Co-Moderator:
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SMX London Speaker:
Nicolò Pagliari
Saxo Bank, Performance Marketing Lead
Nicolò is a digital marketing professional with a passion for data analysis and automation. He is currently the Performance Marketing Lead at Saxo Bank, a leading online broker at a global level with HQ in Copenhagen, Denmark. Nicolò is an expert in search engine marketing, social media, display and digital analytics. He develops strategies for growth and lead generation based on quality over quantity, thanks to predictive models and an advanced analytics stack.
SMX London Speaker:
Aira, Head of Operations
Matthew is Head of Operations at Aira — a UK based team of creative geeks who love helping clients grow their business online using SEO, PPC, marketing automation & content-driven digital PR campaigns. With over 10 years of industry experience, he has directed strategic digital projects for the likes of PwC, Nestlé, AXA, Volkswagen Financial Services & Costa Coffee.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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2:55 PM-3:30 PM
Refreshment Break
Learn From the Winner Of The Google Algorithm Update And How You Can Recover From A Search Visibility Loss
CloseFocus
Track
SEO
Overview
The session will provide both a high level look at navigating Google algorithm updates as well as very tactical and key actions that can be taken to recover from a search visibility loss (primarily after a Core Algorithm update) in general.
After this session, you’ll be able to:
- Determine if your site visibility lost is directly related to Core Algorithm updates by ruling our other factors including site migration, links lost, etc.
- Find the best solution classed by impact (e.g. Improved content, disavowing, structure/navigation/taxonomy, internal linking or technical SEO)
- Examine and evaluate the immediate and long term impact
Speakers
Kevin Gibbons
Re:signal, CEO and Founder , @kevgibbo
Khushal Khan
Re:signal, Senior SEO Consultant , @khushalModerator
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
SMX London Co-Moderator:
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SMX London Speaker:
Kevin is CEO at Re:signal - an award-winning SEO and content marketing agency for brands anticipating the future.
Kevin has presented at a large number of conferences around the world, writes frequently online and has worked with well-known brands including Expedia, Deloitte, Pottery Barn and more and was named 2018 search personality at UK Search Awards.
SMX London Speaker:
Khushal has been working in SEO since 2013. In his current role as Senior SEO Consultant at Re:signal, he manages a portfolio of clients working alongside talented content marketers & digital PR's working towards a combined goal for their partners. Khushal has worked with a portfolio of clients in UAE & UK varying from Automotive, Travel, Finance & Real Estate industries. You can find him posting constant updates on twitter about everything but SEO. Follow him @khushal
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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Making Smart Campaigns Smarter and Dealing with the 800 lb Gorilla in the Auction
CloseFocus
Track
SEM⁄PPC
Overview
Look. It’s 2020. Automation is a real thing for e-commerce so you have to work with it. That said, you don’t have to give up all control – you have options. We’ll explain it in this session. Oh, and about that 800 lb Gorilla (psst…its Amazon), we’ll show you clever tactics to compete against them too.
After this session, you’ll be able to:
- Use Google's smart shopping in new ways and take advantage of automation
- Understand Amazon's presence in Shopping auctions and compete more effectively
- Leverage recent shopping enhancements from Google & Microsoft
SMX London Moderator:
Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.
SMX London Co-Moderator:
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SMX London Speaker:
Mike Ryan
Smarter Ecommerce, Team Lead Product Mgmt
Mike is Product Manager for the Google Shopping management solution Whoop! and Product Owner for the Google Ads visualisation tool, Orbiter. He combines years of retail operations experience with a curious and analytical mindset. He has been published by PPC Hero and Search Engine Land.
SMX London Speaker:
Re:signal, Senior SEO Consultant
@khushalKhushal has been working in SEO since 2013. In his current role as Senior SEO Consultant at Re:signal, he manages a portfolio of clients working alongside talented content marketers & digital PR's working towards a combined goal for their partners. Khushal has worked with a portfolio of clients in UAE & UK varying from Automotive, Travel, Finance & Real Estate industries. You can find him posting constant updates on twitter about everything but SEO. Follow him @khushal
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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Optimized B2B Landing Pages That Convert
CloseFocus
Track
B2B
Overview
SEO remains a key opportunity to drive targeted traffic for B2B brands, but how do you optimize landing pages to earn top rankings and visibility?
After this session, you’ll be able to:
- Conduct keyword research and opportunity analysis with the intent of your audience in mind, identifying opportunities to gain a competitive advantage
- Optimize landing pages for better rankings, understanding common issues holding you back from growth and what the anatomy of a successful B2B landing page looks like
- Understand how both internal and inbound links impact the ranking of landing pages and identify quick win opportunities
SMX London Moderator:
Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.
SMX London Co-Moderator:
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SMX London Speaker:
James Brockbank is Managing Director and Founder at Digitaloft, a UK-based SEO and content marketing agency who specialize in driving organic growth for brands in competitive sectors such as retail eCommerce, travel and finance.
With a 12 year SEO career behind him, James is a growth-focused marketer with a personal focus upon eCommerce; having taken responsibility for executing an organic strategy for fast-growing stores in fast fashion, homeware and children’s toys.
James has previously spoken at conferences including BrightonSEO, YoastCon, Learn Inbound and Ungagged, with a confirmed session at PubCon Florida in 2020, and is a regular contributor to industry publications including Search Engine Journal and Search Engine Watch.
SMX London Speaker:
Re:signal, Senior SEO Consultant
@khushalKhushal has been working in SEO since 2013. In his current role as Senior SEO Consultant at Re:signal, he manages a portfolio of clients working alongside talented content marketers & digital PR's working towards a combined goal for their partners. Khushal has worked with a portfolio of clients in UAE & UK varying from Automotive, Travel, Finance & Real Estate industries. You can find him posting constant updates on twitter about everything but SEO. Follow him @khushal
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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4:25 PM-4:30 PM
Transition
The Ins and Outs of Featured Snippets and Knowledge Panels
CloseFocus
Track
SEO
Overview
In this packed session, you’ll get a deep dive into the impact of SERP features on different verticals within the UK SERPs and an overview of the types of SERP features that appear across 23 different verticals, with particular emphasis on Featured Snippets. Plus, you’ll get insights into how you can accurately track the impact these features are having on your own rankings, and across your industry. Then you’ll get a look at knowledge panels for brands. Having a knowledge panel on your Brand SERP is absolutely essential to your credibility in the eyes of your audience, and means that Google has understood who you are and what you do... which is essential to your entire SEO strategy. You’ll discover what the stakes are for your brand, and how to get your place in Google's Knowledge Graph.
After this session, you’ll be able to:
- Know which ‘blocks’ and rich snippets are prevalent in your specific industry or vertical
- Optimize, test and refine your understanding and use of SERP features; particularly Featured Snippets, People Also Ask, and Reviews / Star Ratings
- Get your place in Google's Knowledge Graph
- Make the knowledge panel on your Brand SERP look sexy
Speakers
Jason Barnard
Kalicube SAS, Digital Marketing Consultant , @jasonmbarnard
Paige Hobart
ROAST, SEO Team DirectorModerator
SMX London Moderator:
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.
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SMX London Speaker:
2 decades of experience: Jason started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007). Today he’s a search marketing consultant, speaker, author and the host of the #SEOisAEO podcast (the most fun you'll ever have learning about digital from the experts).
SMX London Speaker:
Paige Hobart
ROAST, SEO Team Director
As Team Director of the SEO department at ROAST, Paige plays a crucial role in the development and expansion of the SEO team. With over seven years of experience, Paige is heavily involved in the SEO industry and has spoken at several industry events. She is also a dedicated member of Women in Tech SEO.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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Amazon Marketing: What Search Marketers Need to Know
CloseFocus
Track
SEM⁄PPC
Overview
In this session, we’ll compare and contrast what leading Amazon marketers are doing versus leading search marketers. While foundationally similar, we’ll explore how you’ll need to adjust processes and priorities to succeed on Amazon
After this session, you’ll be able to:
- Understand the stages in Amazon marketing process, and how advanced teams work with Amazon in 2020
- Capitalize on your search marketing knowledge and understand the major differences between Amazon and search marketing
- Develop winning strategies from basic competitive tactics to more advanced holistic approaches to Amazon marketing
SMX London Moderator:
Matt Van Wagner is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is also a member of the programming team for SMX events. Matt is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization, He is member and contributing courseware developer for the SEMPO Institute. Matt occasionally writes on search engines and technology topics for IMedia, The NH Business Review and other publications, He also served as technical editor for Andrew Goodman's Winning Results with Google AdWords and Mona Elesseily's Yahoo! Search Marketing Handbook.
SMX London Co-Moderator:
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SMX London Speaker:
Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing.
He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region.
After selling BDBL MEDIA to Digital Marketing agency Altima which in turn becomes Accenture Interactive in 2018, Anders is now an independent digital marketing consultant specialized in international projects out of the French market.
SMX London Speaker:
ROAST, SEO Team Director
As Team Director of the SEO department at ROAST, Paige plays a crucial role in the development and expansion of the SEO team. With over seven years of experience, Paige is heavily involved in the SEO industry and has spoken at several industry events. She is also a dedicated member of Women in Tech SEO.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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What?! You Haven't Tried YouTube Ads For B2B Marketing?
CloseFocus
Track
B2B
Overview
Very few B2B marketers are running successful YouTube Ads. It’s a missed opportunity. Get your targeting right and YouTube Ads can be incredibly cost-effective. Join this session to learn how to create compelling ad content, take advantage of new targeting features essential to B2B marketers, avoid wasting your budget, and get viewers to take action.
After this session, you'll be able to:
- List the four magic ingredients you’ll need to make your YouTube Ad a success
- Take advantage of targeting layers to better reach the right audience
- Increase conversion rates with end screens and the like
SMX London Moderator:
Kathy has more than 20 years of experience in marketing communications, event management and marketing training. Formerly, Kathy was the director of content and training for the Digital Summit series of events where she oversaw the content development and quality of more than 20 events a year. Prior to that she was the director of training for MarketingProfs where she worked on live events, virtual events and developed marketing training programs using instructional design techniques and adult learning theory. She has also worked on industry events for other companies including the Direct Marketing Association and Penton Media.
SMX London Co-Moderator:
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SMX London Speaker:
Justin Deaville
Receptional, Managing Director
Justin Deaville is the Managing Director at Receptional, a specialist search marketing agency. In recent years Receptional has won a plethora of industry awards, including Best B2B Campaign at the Drum Search Awards. The agency is a Google Premium Partner--and Google tells us we run best-in-class YouTube campaigns.
SMX London Speaker:
ROAST, SEO Team Director
As Team Director of the SEO department at ROAST, Paige plays a crucial role in the development and expansion of the SEO team. With over seven years of experience, Paige is heavily involved in the SEO industry and has spoken at several industry events. She is also a dedicated member of Women in Tech SEO.
SMX London Speaker:
EruditeFounder and Managing Director
Nichola is founder and managing director of Erudite, a technical marketing agency delivering significant growth to clients from SEO, CRO and web analytics. Nichola founded Erudite in 2010 having previously worked at Yahoo! as head of UK search partnerships and has steered Erudite to become a multi-award winning business, well respected by peers. Erudite are the creators of the Hreflang Sitemap Tool, used by over 3,000 agencies and technical SEO practitioners across the world.
SMX London Speaker:
MajesticGlobal Brand Ambassador
@Dixon_JonesDespite 15 years in the industry, Dixon Jones has never shied away from being an independent thinker in search.
Building up his knowledge initially through one of the UK's oldest independent search consultancies, Dixon has in latter years brought the well known link technology "Majestic" to market in 12 languages as the marketing director. Based out of Birmingham, England, this became a Deloitte Fast 50 company in the fall of 2014.
Dixon has been: * an active moderator on Webmasterworld for many years and a regular speaker throughout the world. * Winner of the UK Search Personality of the year * Led Majestic to win the SEO innovation of the year at the eConsultancy awards * Led Majestic to the UK search technology of the year at the UK Search Awards, EU Search technology of the year more.
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5:15 PM
End of Conference
Editorial & Sponsored Sessions
Sessions on this agenda fall into two main categories: "editorial" and "sponsored".
Most sessions at SMX are editorial - meaning speakers have been selected solely based on the quality of their content. These sessions are organized by the SMX programming team and Search Engine Land editors - they do not have paid spots and no speaking slots are sold. Editorial sessions are only open to All Access pass holders.
Sponsored sessions, like those on our Solutions Track, are paid speaking slots. The content is produced by the sponsor. Solution Spotlights are brief paid introductions given by sponsors and exhibitors. Sponsored sessions are open to all pass holders.
Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.
