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SMX London 2018 Agenda
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Full Conference Agenda - Tuesday, 22nd May
8:00 AM-9:00 AM
Breakfast & Registration
Keynote: Age of Assistance
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General
Overview
Ready for some crystal ball gazing? Search is no longer limited to text on a computer screen - it's often voice activated and happens across mobile and internet of things devices like smart home speakers. In this keynote talk, Behshad Behzadi, who heads up Google's Assistant initiative, will take you on a roller coaster ride from where we are today to what the future holds, including how some future tech is already here and having a significant impact on marketing campaigns.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Behshad is the Engineering lead for a team of engineers focused on developing the Google Assistant, one of the company's most innovative and challenging computer science projects. The Assistant is built on Google's efforts in machine learning, natural language understanding, and speech recognition which enables people to get things done by talking to Google in a natural way. Behshad joined Google Zurich in 2006 and has worked on various areas of Search, including Google Ranking, Alerts, Conversational Search, and Now on Tap. Prior to Google, Behshad graduated from Ecole Polytechnique, where he received his PhD in Bioinformatics in 2002. He was later a post-doc researcher at the Max Planck Institute for Molecular Genetics, focusing on algorithmic comparative genomics.
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10:00 AM-10:45 AM
Expo Hall Grand Opening & Refreshments
SEO Ranking Factors In 2018: What's Important, What's Not
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SEO
Overview
The debate about Google ranking factors evolves with every algorithm update and each new theory about the influence of machine learning and AI. What's on the rise, what's on the decline and what still works?
You'll leave this session knowing the key elements that will deliver maximum SEO success in today's environment.
Speakers
Marcus Tober
Founder/CTO, Searchmetrics Inc., @marcustober
Marcela De Vivo
Corporate Speaker, SEMrush, @marceladevivo
Nick Wilsdon
SEO Lead - Global Channel Optimisation, Vodafone, @nickwilsdonModerator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 140 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.
SMX London Speaker:
Marcela De Vivo is a search veteran who has been in the industry since 1999. Marcela draws on a deep expertise in both organic and paid search to help companies large and small increase their revenue from digital marketing. Her emphasis has been in creating integrated marketing strategies that include paid, organic, social, and PR to build authoritative domains that have strong visibility across a variety of channels.
SMX London Speaker:
Nick has been working in digital marketing since 1998. After moving to Moscow in 2003, he became an expert on Russian search, as well as broadening his knowledge in digital channels, content and PR. During this time he was involved in the Russian digital start-up community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Since his return to the UK in 2011, Nick has built and led teams at Arena Media, part of the Havas Media Group and the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets, enterprise and 70 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.
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The Latest & Greatest In Online Advertising
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SEM
Overview
Much has changed since you last attended SMX London. The most significant change was the rollout of the new AdWords user interface. The starting place for ads is now ETAs and responsive ads. Google has been steadily automating many ad extensions, remarketing and dynamic remarketing have been extended to Gmail, customer match includes additional fields, and there are many more new and interesting options you should know about.
In this session, we will examine these new changes, ensure you are up to date on the latest and greatest information and can maximise the performance of your campaigns in this brave new world.
Speakers
Navah Hopkins
Services Innovation Strategist, WordStream, @navahf
Andy Headington
CEO, Adido, @adido
Alistair Dent
Managing Director, iCrossing UK, @alistairdentModerator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
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Navah Hopkins is part of the Customer Success team at WordStream, with a passion for innovation, and all things data. She brings eight years of PPC and SEO experience, helping small to medium sized businesses navigate algorithmic changes, as well as make meaningful strategic decisions. When she's not working on PPC, she blogs about her favorite trends in online marketing, innovation, and finance, with the end goal of making complex concepts accessible to all.
SMX London Speaker:
Andy Headington is just 33 and has been in the search marketing business for over a decade. He helped to start Adido straight out of university (with a degree in computing) and his company has won a string of recognised industry and business awards such as the UK Search Awards, Wirehive and The IoD.
He has a vast knowledge of all areas of digital marketing and is a regular blogger, contributor & presenter on all areas of digital, particularly search. He has presented at leading industry events like SES London, SASCon Manchester, UK Search Awards as well as hundreds of business groups across the UK. Andy brings energy, humour and real world insight to his presentations and gives his audience many practical ideas which can be instantly applied to help improve search campaigns.
SMX London Speaker:
Alistair is the joint Managing Director of iCrossing UK, a digital performance agency with offices in Brighton and London. Prior to joining iCrossing, Alistair ran Search and Display at Periscopix, and Product Strategy at iProspect.
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The Future of Search (10:45 AM-11:30 AM)
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Solutions
Presented by:
Overview
Image and voice search are becoming more and more integrated into our daily lives. From the user-tailored fulfillment capabilities of devices like Amazon's Alexa and Google Home to discovering billions of ideas made possible by Pinterest's visual search technologies, it is clear that emerging search tools are quickly rendering the keyboard obsolete. Join Laura Hampton, Head of Marketing & PR, Impression, as she chats to a dynamic panel about the current capabilities of search and how new technologies will evolve search in the future.
Speakers
James Murray
Product Marketing Manager, Bing
Ben Wood
Marketing Services Director, Hallam Internet
Arianne Donoghue
Strategy Director, Epiphany
Laura Hampton
Head of Marketing & PR, ImpressionSMX London Moderator:
Co-Founder, AdAlysis
@bgTheoryBrad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
,
SMX London Speaker:
Navah Hopkins is part of the Customer Success team at WordStream, with a passion for innovation, and all things data. She brings eight years of PPC and SEO experience, helping small to medium sized businesses navigate algorithmic changes, as well as make meaningful strategic decisions. When she's not working on PPC, she blogs about her favorite trends in online marketing, innovation, and finance, with the end goal of making complex concepts accessible to all.
SMX London Speaker:
Andy Headington is just 33 and has been in the search marketing business for over a decade. He helped to start Adido straight out of university (with a degree in computing) and his company has won a string of recognised industry and business awards such as the UK Search Awards, Wirehive and The IoD.
He has a vast knowledge of all areas of digital marketing and is a regular blogger, contributor & presenter on all areas of digital, particularly search. He has presented at leading industry events like SES London, SASCon Manchester, UK Search Awards as well as hundreds of business groups across the UK. Andy brings energy, humour and real world insight to his presentations and gives his audience many practical ideas which can be instantly applied to help improve search campaigns.
SMX London Speaker:
Alistair is the joint Managing Director of iCrossing UK, a digital performance agency with offices in Brighton and London. Prior to joining iCrossing, Alistair ran Search and Display at Periscopix, and Product Strategy at iProspect.
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12:00 PM-1:00 PM
Lunch & Expo Hall Time
Succeeding With Google's Mobile-First Index & Mobile-Friendly World
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SEO
Overview
Google is now using a mobile-first index based on how devices crawl the web. It's a radical change from the old desktop-centric approach. And the change has major ramifications for SEOs.
In this session, you'll learn techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site.
Speakers
Aleyda Solis
International SEO Consultant, Orainti, @aleyda
Nick Wilsdon
SEO Lead - Global Channel Optimisation, Vodafone, @nickwilsdon
JuanFelipe Rincon
Global Lead - Search Outreach, GoogleModerator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").
Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.
From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.
SMX London Speaker:
Nick has been working in digital marketing since 1998. After moving to Moscow in 2003, he became an expert on Russian search, as well as broadening his knowledge in digital channels, content and PR. During this time he was involved in the Russian digital start-up community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Since his return to the UK in 2011, Nick has built and led teams at Arena Media, part of the Havas Media Group and the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets, enterprise and 70 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.
SMX London Speaker:
JuanFelipe Rincon
Global Lead - Search Outreach, Google
Juan Felipe is Global Lead on Search Outreach within Google's Search Quality team. His team's mission is to help Webmasters create great online content and make it accessible to users. Prior to joining Google, he spent the better part of the previous 15 years in the mobile and wireless industry, focusing on developer evangelism back when building mobile apps involved trying to put things on tiny little flip phones.
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The Art & Science Of Crafting Successful Ads
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SEM
Overview
With all the options available in AdWords and Bing Ads, creating simple, effective ads has never been so complex. In this session, we'll cover both the art and mechanics of crafting great online ads. We'll cover creative copywriting, how to assemble ad formats, extensions and targeting options for greatest potency, how to design and deploy display ads of every shape and size and how to integrate ad automation tactics for greater scale and messaging precision.
Speakers
Amy Balliett
CEO, Owner, Cofounder, Killer Infographics, @topinfographics
Brad Geddes
Co-Founder, AdAlysis, @bgTheoryModerator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
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Amy Balliett has been using digital media to grow her own companies since she was 17, when she took on ownership of an arcade/penny candy store, a venture that paid her way through college. She subsequently built a successful career in SEO and marketing before utilizing both her entrepreneurial spirit and her inner artist to team up with Nick Grant and co-found Killer Infographics, a firm leading the way in visual communication for some of the world's largest brands. As CEO, co-founder and Chief Swiss Army Knife of Killer Infographics, Balliett's roles include new product development, marketing, and speaking at such events as Adobe MAX and SXSW V2V. Pulling from her past and present digital strategies, she now enables clients worldwide to use visual communication in order to grow their brands, connect with customers, and design multi-faceted campaigns that harness the full potential of visual content.
SMX London Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Speaker:
Global Lead - Search Outreach, Google
Juan Felipe is Global Lead on Search Outreach within Google's Search Quality team. His team's mission is to help Webmasters create great online content and make it accessible to users. Prior to joining Google, he spent the better part of the previous 15 years in the mobile and wireless industry, focusing on developer evangelism back when building mobile apps involved trying to put things on tiny little flip phones.
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How to Implement a Winning PPC Strategy in a Digital Landscape Dominated by 'The Duopoly' (1:00 PM-1:45 PM)
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Presented by:
Overview
Brands have mountains to climb to meet shopper expectations and the ecosystems in which they operate are becoming more complex everyday. In this session, Marin will discuss the dominance of the duopoly that is Google and Facebook within the context of digital advertising and analyze how some brands - or one in particular (Amazon), are simultaneously disrupting a wide range of industries including digital advertising. In combination, these variables can create challenges in driving growth, and equally, create real challenges for advertisers. However, with challenges come opportunities and we'll delve into how digital marketers can implement winning digital marketing strategies in an online environment dominated by 'the duopoly' - And possibly in the near future, a 'triply'.
SMX London Moderator:
President, Find Me Faster
@mvanwagnerMatt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX London Co-Moderator:
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SMX London Speaker:
Amy Balliett has been using digital media to grow her own companies since she was 17, when she took on ownership of an arcade/penny candy store, a venture that paid her way through college. She subsequently built a successful career in SEO and marketing before utilizing both her entrepreneurial spirit and her inner artist to team up with Nick Grant and co-found Killer Infographics, a firm leading the way in visual communication for some of the world's largest brands. As CEO, co-founder and Chief Swiss Army Knife of Killer Infographics, Balliett's roles include new product development, marketing, and speaking at such events as Adobe MAX and SXSW V2V. Pulling from her past and present digital strategies, she now enables clients worldwide to use visual communication in order to grow their brands, connect with customers, and design multi-faceted campaigns that harness the full potential of visual content.
SMX London Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Speaker:
Global Lead - Search Outreach, Google
Juan Felipe is Global Lead on Search Outreach within Google's Search Quality team. His team's mission is to help Webmasters create great online content and make it accessible to users. Prior to joining Google, he spent the better part of the previous 15 years in the mobile and wireless industry, focusing on developer evangelism back when building mobile apps involved trying to put things on tiny little flip phones.
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Richard May
RVP Sales, Marin Software
For more than 15 years, Richard has been responsible for business development in the UK and USA. He is a highly experienced enterprise sales professional and public speaker, with in-depth product and industry knowledge, along with a direct and honest approach. Currently Richard is the RVP Sales at Marin Software, the premier search, social and display management platform that provides marketers with the tools and workflow to generate efficiencies in both time management and financial results. Working with senior marketers, he assists companies to scale paid digital channels with the aim to improve return on ad spend. In an increasingly complex data driven space, he aims to identify key challenges and discuss market leading strategies to help brands keep ahead of the competition. In recent times Richard has had the pleasure of assisting some great brands such as Ryanair, The Economist and Money Supermarket as well as many others.
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2:00 PM-2:05 PM
Transition
Going All-in On AMP
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SEO
Overview
AMP –– Accelerated Mobile Pages –– is no longer an up–and–coming experimental project. It's now integrated into Google's regular results, and Google has doubled down, pushing site owners in every business vertical to convert their sites to support the specification.
Whether you're just getting started with AMP or are looking to get more from your existing AMP efforts, this session explores the latest developments and what you should do to take advantage of them.
Speakers
Aleyda Solis
International SEO Consultant, Orainti, @aleyda
Peter Nikolow
Managing director, Mobilio, @peternikolow
Assaf Grabinsky
Strategic Partner Development Manager, Google, @grbnskModerator
SMX London Moderator:
Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.
An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.
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Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").
Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.
From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.
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Peter does software development for his own company MobilioDevelopment. He built his first website in university in 1997 and since then has been involved in web sites and applications. Now he thinks the less is more principle needs to be applied to the current web too.
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Assaf Grabinsky works at Google's EMEA partnerships team. In his role, he works on audience measurement partnerships for video and ads attribution. Previously Assaf was a mobile consultant and technical team lead for web technologies including AMP, PWA and native apps, where he advised some of the largest Google partners and clients in EMEA on mobile.
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Taking Audience Targeting To The Next Level
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SEM -
Track
SEM
Overview
Audience targeting allows you to be precise in choosing who sees your ads and the bids for each group. Enhance your toolbox with targeting options such as demographics, similar lists, in-market audiences and CRM data. Create custom combinations and fine-tune the displays for your audiences, or even exclude audience groups.
In this session, learn to use advanced audience targeting to identify prospects and customers and ultimately maximize the ROI of your campaigns.
Speakers
Kenda Macdonald
CEO, Automation Ninjas, @AutomationNinjas
Andraz Stalec
CEO, Red Orbit, @andrazstalecModerator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
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SMX London Speaker:
Kenda Macdonald is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation, she's not your average expert. She's been living and breathing Infusionsoft for over 5 years and has spent over 14 500 hours learning new ways to automate what people think is impossible. She's a true nerd, and spends her waking hours helping businesses understand behaviour for super effective marketing, and relishes in simplifying over complicated processes for truly intelligent automated marketing. She's the founder of Automation Ninjas - Experts in behavioural automation. Expect enthusiasm and a wealth of knowledge, not normalcy.
SMX London Speaker:
Andraz Stalec is the CEO and Co-founder of Red Orbit, the leading digital performance agency in Adriatic region. Data, analytics and performance run through his veins. He is also a European search awards judge, Google certified trainer and a regular speaker at major international digital marketing events.
SMX London Speaker:
Strategic Partner Development Manager, Google
@grbnskAssaf Grabinsky works at Google's EMEA partnerships team. In his role, he works on audience measurement partnerships for video and ads attribution. Previously Assaf was a mobile consultant and technical team lead for web technologies including AMP, PWA and native apps, where he advised some of the largest Google partners and clients in EMEA on mobile.
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Leveraging AI To Win Paid Search For N Brown Group Brands (2:05 PM-2:50 PM)
Close-
Focus
-
Track
Solutions
Presented by:
Overview
Winning in paid search for retail brands can be tough with one brand, let alone three! Hear how agency Carat.com utilized Adthena's AI Driven Competitive Intelligence which helped N Brown Group dominate paid search for Jacamo, JD Williams, and SimplyBe.
In this session, we'll cover how N Brown Groups brand secured greater market share for their three brands starting from zero to hero. We'll also cover how a leading agency can leverage new tech into their day-to-day workflows to boost performance for client accounts.
Speakers
Ashley Fletcher
VP Marketing, Adthena
Emma Hanna
Associate Director - Paid Search, Carat.comSMX London Moderator:
Co-Founder, AdAlysis
@bgTheoryBrad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
,
SMX London Speaker:
Kenda Macdonald is an Automation Ninja. With a background in Forensic Psychology and an affinity for statistics and behaviourally intelligent automation, she's not your average expert. She's been living and breathing Infusionsoft for over 5 years and has spent over 14 500 hours learning new ways to automate what people think is impossible. She's a true nerd, and spends her waking hours helping businesses understand behaviour for super effective marketing, and relishes in simplifying over complicated processes for truly intelligent automated marketing. She's the founder of Automation Ninjas - Experts in behavioural automation. Expect enthusiasm and a wealth of knowledge, not normalcy.
SMX London Speaker:
Andraz Stalec is the CEO and Co-founder of Red Orbit, the leading digital performance agency in Adriatic region. Data, analytics and performance run through his veins. He is also a European search awards judge, Google certified trainer and a regular speaker at major international digital marketing events.
SMX London Speaker:
Strategic Partner Development Manager, Google
@grbnskAssaf Grabinsky works at Google's EMEA partnerships team. In his role, he works on audience measurement partnerships for video and ads attribution. Previously Assaf was a mobile consultant and technical team lead for web technologies including AMP, PWA and native apps, where he advised some of the largest Google partners and clients in EMEA on mobile.
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Ashley Fletcher
VP Marketing, Adthena
Ashley's career has been honed in search for over ten years. Starting out agency-side as the Head of Online Marketing at Coast Digital, then to BeatThatQuote.com (bought by Google in 2011) leading their in-house marketing team. At Google, Ashley led the marketing of the company's finance and insurance comparison products across global markets. As VP of Marketing at Adthena, Ashley applies his vast search experience to lead the marketing organization.
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3:00 PM-3:30 PM
Refreshments & Expo Hall Time
The Latest In Advanced Technical SEO
Close-
Focus
SEO -
Track
SEO
Overview
Even battle–scarred SEO veterans can run into serious challenges when they dive into website infrastructure and find that things have gotten very complicated. URL parameter facets + pagination + canonicalisation? Mobile–first considerations + hreflangs tags for international versions? Rel next⁄prev + AJAX?
Stumped on some of these issues? You're not alone.
In this session, you'll hear how experts tackle crazy–complicated technical issues that sabotage even the best SEO efforts.
Speakers
Bartosz Goralewicz
Co-Founder, Head of SEO, Elephate, @ElephateSEO
Tom Anthony
Vice President, Product, Distilled, @TomAnthonySEO
James Finlayson
Head of Search, Verve Search, @jamesfinlaysonModerator
SMX London Moderator:
Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.
An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.
SMX London Co-Moderator:
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SMX London Speaker:
Bartosz Goralewicz is the co-founder of Elephate Agency, where daily tasks revolve around deep technical optimization of large, international structures. He leads a small, highly specialized team of technical SEO experts working hand in hand with clients' developers. Elephae believes in paving new ways in the SEO industry through bold, precise SEO campaigns for clients, SEO experiments and SEO case studies. Technical SEO is not only his job, but one of his biggest passions. He spends much of his time traveling around the world to share this passion with like-minded SEO folks.
SMX London Speaker:
Tom is VP Product at Distilled, where he leads the team building DistilledODN, the worlds first SEO A/B testing platform. He also does a lot of research around the future of search, and works with Distilled's consulting team to ensure that the recommendations their team gives are forward looking.
SMX London Speaker:
James Finlayson is Head of Search at multi award-winning international SEO and Creative Content Marketing agency, Verve Search.
Formerly a lawyer, James took on SEO as a geeky hobby on the side. In his spare time, he'd rank his friends websites for competitive legal terms just to see if he could. Eventually, solicitors noticed and the rest is history. 7 years since, James has worked with SMEs through to multi-national household brands, advising on technical SEO and creative campaigns.
James has talked internationally at conferences including the Online Business Makeover, Fresh Business Thinking Live, the Digital Marketing Show, Search London, and Digitalization of Marketing (Oslo). He's also due to speak at BrightonSEO in April.
Verve Search specializes in international SEO & Content Marketing campaigns for medium and large businesses, currently servicing clients in 10 different countries. In 2015 Verve Search was named the Best Small SEO Agency in the UK, as well as the Best Small SEO Agency in Europe.
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Perfect Your SEM Testing: How & Why To Evaluate Everything
Close-
Focus
SEM -
Track
SEM
Overview
Want to write the best ads the world has ever seen, then prove you've done it? Trying to fine–tune your landing page or just test your latest hypotheses?
This session focusses on the process of designing, implementing and measuring the results of search advertising testing. You'll learn what can and cannot be tested, how to design robust tests and develop the skills to identify all the biases and underlying problems of testing PPC campaigns.
Our panelists will talk about best-practice processes and illustrate with case studies how to design the most effective keyword, bid-level, messaging and landing page tests. You'll also get insights into how to test and validate higher–level business questions that you must answer to successfully implement search advertising campaigns.
Speakers
Duane Brown
Founder & Head of Strategy, Take Some Risk Inc., @duanebrown
George Gangar
Senior Search Account Manager, Merkle Periscopix, @GeorgeGangarModerator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
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SMX London Speaker:
Duane has been called an international man of mystery and digital nomad by friends. He has lived in 5 cities across 3 continents and visited 40 countries around the world. He uses his curiosity for people and love for people watching to run better marketing campaigns for clients.
After leaving Toronto, Canada in 2011 to gain an international view of the world. He has worked for Telsta in Australia and brands including ASOS, Mopp (bought Sept. 2014), NSPCC, Jack Wills and Grant Thornton while in London, UK. He now lives in Vancouver, Canada helping brands grow through data, CRO and marketing.
SMX London Speaker:
George is a Senior Search Account Manager at UK-based digital marketing agency, Merkle | Periscopix. He has worked in the Search industry for over three years, with one year spent in SEO before moving into PPC. George leads teams on several large advertisers, with a primary focus on finance and professional services. He also has a keen interest in automation and how to incorporate it into a successful search strategy.
SMX London Speaker:
Head of Search, Verve Search
@jamesfinlaysonJames Finlayson is Head of Search at multi award-winning international SEO and Creative Content Marketing agency, Verve Search.
Formerly a lawyer, James took on SEO as a geeky hobby on the side. In his spare time, he'd rank his friends websites for competitive legal terms just to see if he could. Eventually, solicitors noticed and the rest is history. 7 years since, James has worked with SMEs through to multi-national household brands, advising on technical SEO and creative campaigns.
James has talked internationally at conferences including the Online Business Makeover, Fresh Business Thinking Live, the Digital Marketing Show, Search London, and Digitalization of Marketing (Oslo). He's also due to speak at BrightonSEO in April.
Verve Search specializes in international SEO & Content Marketing campaigns for medium and large businesses, currently servicing clients in 10 different countries. In 2015 Verve Search was named the Best Small SEO Agency in the UK, as well as the Best Small SEO Agency in Europe.
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4:30 PM-4:35 PM
Transition
Solving Complex SEO Problems When Standard Fixes Don't Apply
Close-
Focus
SEO -
Track
SEO
Overview
Most technical audit presentations cover tools and theory, but few help you piece it all together or sort out the issues when standard fixes have been implemented and are not performing as expected.
In this session, our speakers show how to go beyond tools to find which metrics give an immediate indication of much larger problems. And they'll offer proven strategies and tactics that work when standard technical SEO fixes do not.
Speakers
Hannah Thorpe
Managing Director, White.net, @hannahjthorpe
Arsen Rabinovich
Founder/Director of SEO, TopHatRank.com LLC, @tophatarsenModerator
SMX London Moderator:
Mikkel deMib Svendsen is one of the grand old men in the search industry. Since 1996 he has worked with search engines - as manager of the largest Scandinavian search engine, as VP of product development in the search technology company Ankiro and as SEO consultant in his own agencies.
Mikkel is known for his work with advanced technical SEO issues. He published his first SEO book in 1999 and have since then published 6 more; is the author of more than 1.500 articles; co-hosted the WebmasterRadio.fm Show Strikepoint for 8 years and have spoken at more than 200 conferences in Europe, USA, the Middle East and UK since the first one in year 2000.
SMX London Co-Moderator:
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SMX London Speaker:
Hannah is Head of SEO at White.net, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
SMX London Speaker:
Arsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency that specializes in innovative digital marketing techniques for modern brands of all sizes.
In late 2008 Arsen started off as an SEO consultant, hired his first employee in 2009 and formed TopHatRank.com LLC in August of 2010.
The company is now ten people strong with offices in Sherman Oaks and provides services to over 30 clients within a variety of verticals including eCommerce, medical technology, financial services, social networking, local small business, music and entertainment, and technology startups.
Arsen was born in Odessa, Ukraine and immigrated to the US with his family in 1991 at the age of 10. He is a self-proclaimed SEO junkie with a passion for food, animals, science, technology and everything that has to do with digital marketing.
SMX London Speaker:
Head of Search, Verve Search
@jamesfinlaysonJames Finlayson is Head of Search at multi award-winning international SEO and Creative Content Marketing agency, Verve Search.
Formerly a lawyer, James took on SEO as a geeky hobby on the side. In his spare time, he'd rank his friends websites for competitive legal terms just to see if he could. Eventually, solicitors noticed and the rest is history. 7 years since, James has worked with SMEs through to multi-national household brands, advising on technical SEO and creative campaigns.
James has talked internationally at conferences including the Online Business Makeover, Fresh Business Thinking Live, the Digital Marketing Show, Search London, and Digitalization of Marketing (Oslo). He's also due to speak at BrightonSEO in April.
Verve Search specializes in international SEO & Content Marketing campaigns for medium and large businesses, currently servicing clients in 10 different countries. In 2015 Verve Search was named the Best Small SEO Agency in the UK, as well as the Best Small SEO Agency in Europe.
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Faster & Smarter: Moving From Manual To Automated SEM Campaign Management
Close-
Focus
SEM -
Track
SEM
Overview
Whether you are running a single campaign or managing multiple accounts for different clients, your ability to stay ahead of your competition depends on how quickly and effectively you manage and leverage your time.
In this session, we'll show you tactics, strategies and tools to move from manual to automated management of repetitive tasks. You'll also get prepared for new artificial intelligence (AI) tools that promise to radically change how you manage your campaigns.
Speakers
Frederick Vallaeys
CEO, Optmyzr, Inc., @siliconvallaeys
Brad Geddes
Co-Founder, Adalysis, @bgTheoryModerator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX London Co-Moderator:
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SMX London Speaker:
Frederick ("Fred") Vallaeys was one of the first 500 employees at Google where he spent 10 years building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist.
Today he is the Cofounder of Optmyzr which provides advertisers and agencies a suite of PPC management tools that streamline reporting and optimization.
He is a frequent guest speaker at events where he inspires organizations to be more innovative and become better online marketers. He blogs monthly for Search Engine Land.
SMX London Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Speaker:
Head of Search, Verve Search
@jamesfinlaysonJames Finlayson is Head of Search at multi award-winning international SEO and Creative Content Marketing agency, Verve Search.
Formerly a lawyer, James took on SEO as a geeky hobby on the side. In his spare time, he'd rank his friends websites for competitive legal terms just to see if he could. Eventually, solicitors noticed and the rest is history. 7 years since, James has worked with SMEs through to multi-national household brands, advising on technical SEO and creative campaigns.
James has talked internationally at conferences including the Online Business Makeover, Fresh Business Thinking Live, the Digital Marketing Show, Search London, and Digitalization of Marketing (Oslo). He's also due to speak at BrightonSEO in April.
Verve Search specializes in international SEO & Content Marketing campaigns for medium and large businesses, currently servicing clients in 10 different countries. In 2015 Verve Search was named the Best Small SEO Agency in the UK, as well as the Best Small SEO Agency in Europe.
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5:30 PM-6:30 PM
Reception
6:30 PM-10:00 PM
Networking Drinks with London SEO
Meet your fellow conference attendees for drinks at Williams Ale and Cider House
5:30 PM-6:30 PM
Reception
6:30 PM-10:00 PM
Networking Drinks with London SEO
Meet your fellow conference attendees for drinks at Williams Ale and Cider House
Full Conference Agenda - Wednesday, 23rd May
8:00 AM-9:00 AM
Breakfast & Registration
The AI Revolution: Using Machine Learning To Super-Charge Your SEO Campaigns
Close-
Focus
SEO -
Track
SMX Advanced
Overview
Search marketers who want to keep users engaged and maximise ROI are starting to use AI, machine learning and deep learning systems to uncover new intent-based insights, automate labour-intensive tasks and provide a whole new level of personalisation to guide website visitors through their purchase funnel.
In the session, learn how new intelligent technologies are allowing search marketers to make faster and smarter decisions fuelled by a new level of accuracy and intelligent insights.
Speakers
Moderator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Jim is the founder and CEO of BrightEdge. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, Jim was at Salesforce.com where he led a core part of the platform products team that delivered the industry's first cloud computing platform. At Aether Systems, Jim ran the product management team responsible for the product strategy, roadmap, and delivery of the innovative Scoutware line of wireless products. At Mercator Software (now IBM), Jim directed the development of Mercator Integration Broker, an industry leading enterprise software product, generating over $100 million in revenue.
Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.
SMX London Speaker:
Co-Founder, Adalysis
@bgTheoryBrad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Speaker:
Head of Search, Verve Search
@jamesfinlaysonJames Finlayson is Head of Search at multi award-winning international SEO and Creative Content Marketing agency, Verve Search.
Formerly a lawyer, James took on SEO as a geeky hobby on the side. In his spare time, he'd rank his friends websites for competitive legal terms just to see if he could. Eventually, solicitors noticed and the rest is history. 7 years since, James has worked with SMEs through to multi-national household brands, advising on technical SEO and creative campaigns.
James has talked internationally at conferences including the Online Business Makeover, Fresh Business Thinking Live, the Digital Marketing Show, Search London, and Digitalization of Marketing (Oslo). He's also due to speak at BrightonSEO in April.
Verve Search specializes in international SEO & Content Marketing campaigns for medium and large businesses, currently servicing clients in 10 different countries. In 2015 Verve Search was named the Best Small SEO Agency in the UK, as well as the Best Small SEO Agency in Europe.
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Automating Content Creation With Natural Language Generation
Close-
Focus
SEO -
Track
SMX Advanced
Overview
Great content is absolutely essential to both ranking well and persuading visitors to take action. The problem is that creating great content is difficult and expensive, especially for sites that have thousands or millions of pages or products. But a new generation of tools makes it easy to create great content automatically, at a fraction of the cost of manual production. Learn how these tools can have a dramatic impact on your own content creation process.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
,
SMX London Speaker:
Mikkel deMib Svendsen is one of the grand old men in the search industry. Since 1996 he has worked with search engines - as manager of the largest Scandinavian search engine, as VP of product development in the search technology company Ankiro and as SEO consultant in his own agencies.
Mikkel is known for his work with advanced technical SEO issues. He published his first SEO book in 1999 and have since then published 6 more; is the author of more than 1.500 articles; co-hosted the WebmasterRadio.fm Show Strikepoint for 8 years and have spoken at more than 200 conferences in Europe, USA, the Middle East and UK since the first one in year 2000.
SMX London Speaker:
Co-Founder, Adalysis
@bgTheoryBrad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Speaker:
Head of Search, Verve Search
@jamesfinlaysonJames Finlayson is Head of Search at multi award-winning international SEO and Creative Content Marketing agency, Verve Search.
Formerly a lawyer, James took on SEO as a geeky hobby on the side. In his spare time, he'd rank his friends websites for competitive legal terms just to see if he could. Eventually, solicitors noticed and the rest is history. 7 years since, James has worked with SMEs through to multi-national household brands, advising on technical SEO and creative campaigns.
James has talked internationally at conferences including the Online Business Makeover, Fresh Business Thinking Live, the Digital Marketing Show, Search London, and Digitalization of Marketing (Oslo). He's also due to speak at BrightonSEO in April.
Verve Search specializes in international SEO & Content Marketing campaigns for medium and large businesses, currently servicing clients in 10 different countries. In 2015 Verve Search was named the Best Small SEO Agency in the UK, as well as the Best Small SEO Agency in Europe.
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Winning With Social Ads
Close-
Focus
All -
Track
Issues & Tactics
Overview
As organisations accelerate their push to integrate online and offline marketing, it's crucial to understand how social ads fit into the big picture. Social media certainly contributes to enhance brand exposure, but it also can boost customer engagement and satisfaction, lead to measurably improved ROI and more.
In this session, our panelists offer case studies that illustrate what success (and failure) looks like in today's complex multichannel environment.
Speakers
Caitlin Halpert
Sr Director, Growth Engineer, 3Q Digital, @caitlin_halpert
Sarah Lively
Director of Social Media Marketing, Nebo Agency, @sarahinatlanta
Samantha Lloyd
Digital Marketing Manager, Penn Foster, @PennFosterModerator
SMX London Moderator:
Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing.
He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region.
After selling BDBL MEDIA to Digital Marketing agency Altima which in turn becomes Accenture Interactive in 2018, Anders is now an independent digital marketing consultant specialized in international projects out of the French market.
SMX London Co-Moderator:
,
SMX London Speaker:
Caitlin Halpert is the Growth Engineer at 3Q Digital. She’s responsible for driving growth, efficiency, and new ideas to enable 3Q to best serve current and future clients. She has worked in digital marketing since 2011 and held positions at Dealer.com and iSearchMedia before joining the 3Q team in March 2014. Caitlin graduated from Dartmouth College and is a native of Vermont. Her experience includes management of paid search, paid social, comparison shopping, Amazon Marketing Services, YouTube, and Display. She's worked with a variety of clients from eCommerce to subscription services to B2B lead generation.
Caitlin specializes in data-focused digital marketing experimentation to push past "best practices" to drive the performance for agency clients. As an industry thought leader, she has spoken at HeroConf, SEMpdx, and SMX East, West, and Advanced.
SMX London Speaker:
Sarah Lively is the Director of Social Media Marketing at Nebo Agency. In her role, she guides the development of multifaceted social strategies for a range of clients. Her experience in social covers campaign development and execution for companies in a variety of industries that includes everything from major B2B corporations and well-known B2C brands, to local firms and small organizations. In addition to her work at Nebo, Sarah also serves on the Board of Directors for the American Marketing Association of Atlanta and speaks at a range of industry conferences and expos including local AMA chapter events, educational series at local universities, and major conference speaking engagements such as Pubcon, MOZ, and Atlanta Chamber expos. In addition to speaking, Sarah also contributes thought leadership content on the Nebo site and to major publications including the MOZ blog.
SMX London Speaker:
Sam has over 8 years of international digital marketing experience. She has experience running paid search, display, native, paid social, email marketing and SEO initiatives. Over recent years she has focused on the paid side of online marketing for lead gen and ecommerce accounts across multiple countries. Industry experience includes Retail, B2B Software, Real Estate, HR, EDU, Health, and Employment to name a few.
She started her career working at Versace NYC, in the marketing department. Then she went into Digital Marketing, relocating to Paris to be a part of a startup ecommerce brand where she was responsible for the website ecommerce build, and ongoing digital marketing initiatives.
Since then, she has worked in leading agencies across the US including WordStream. She recently made the move to go in-house to manage the Paid Search, Social and Display budget for Penn Foster, an online school. She holds a BA Honors degree in Marketing, minor in Graphic Design and is certified in AdWords, Bing, and Google Analytics. On any given day, you can find her digging into the weeds within the platforms, storytelling the data or driving the overall strategy.
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10:15 AM-10:45 AM
Refreshment Break & Expo Hall Time
A Deep Dive Under The Bonnet Of Google's New Search Console
Close-
Focus
SEO -
Track
SMX Advanced
Overview
Many SEOs live, breathe and sleep in the Google Search Console. With the recent revamp and rollout of a new, improved Search Console, you now will be able to access the new search performance, index coverage, AMP status and job posting reports, as well as many other powerful features.
In this session, learn how to take maximum advantage of the new reports that Google have said provide "more transparency into Google's indexing," stateful two-way communications between Google and website owners to help resolve issues faster, and a responsive user-interface.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX London Speaker:
Director of Social Media Marketing, Nebo Agency
@sarahinatlantaSarah Lively is the Director of Social Media Marketing at Nebo Agency. In her role, she guides the development of multifaceted social strategies for a range of clients. Her experience in social covers campaign development and execution for companies in a variety of industries that includes everything from major B2B corporations and well-known B2C brands, to local firms and small organizations. In addition to her work at Nebo, Sarah also serves on the Board of Directors for the American Marketing Association of Atlanta and speaks at a range of industry conferences and expos including local AMA chapter events, educational series at local universities, and major conference speaking engagements such as Pubcon, MOZ, and Atlanta Chamber expos. In addition to speaking, Sarah also contributes thought leadership content on the Nebo site and to major publications including the MOZ blog.
SMX London Speaker:
Digital Marketing Manager, Penn Foster
@PennFosterSam has over 8 years of international digital marketing experience. She has experience running paid search, display, native, paid social, email marketing and SEO initiatives. Over recent years she has focused on the paid side of online marketing for lead gen and ecommerce accounts across multiple countries. Industry experience includes Retail, B2B Software, Real Estate, HR, EDU, Health, and Employment to name a few.
She started her career working at Versace NYC, in the marketing department. Then she went into Digital Marketing, relocating to Paris to be a part of a startup ecommerce brand where she was responsible for the website ecommerce build, and ongoing digital marketing initiatives.
Since then, she has worked in leading agencies across the US including WordStream. She recently made the move to go in-house to manage the Paid Search, Social and Display budget for Penn Foster, an online school. She holds a BA Honors degree in Marketing, minor in Graphic Design and is certified in AdWords, Bing, and Google Analytics. On any given day, you can find her digging into the weeds within the platforms, storytelling the data or driving the overall strategy.
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All Google Manual Penalties Explained
Close-
Focus
SEO -
Track
SMX Advanced
Overview
Join ex-Google engineer Fili Wiese as he explains Google manual penalties, their impact on your website and how to deal with them swiftly and successfully. In this session, you'll learn:
- the various penalty types.
- how they impact your website.
- how to successfully remove penalties.
- how to successfully communicate with with Google.
- how to avoid manual penalties in the future.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
,
SMX London Speaker:
Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX London Speaker:
Director of Social Media Marketing, Nebo Agency
@sarahinatlantaSarah Lively is the Director of Social Media Marketing at Nebo Agency. In her role, she guides the development of multifaceted social strategies for a range of clients. Her experience in social covers campaign development and execution for companies in a variety of industries that includes everything from major B2B corporations and well-known B2C brands, to local firms and small organizations. In addition to her work at Nebo, Sarah also serves on the Board of Directors for the American Marketing Association of Atlanta and speaks at a range of industry conferences and expos including local AMA chapter events, educational series at local universities, and major conference speaking engagements such as Pubcon, MOZ, and Atlanta Chamber expos. In addition to speaking, Sarah also contributes thought leadership content on the Nebo site and to major publications including the MOZ blog.
SMX London Speaker:
Digital Marketing Manager, Penn Foster
@PennFosterSam has over 8 years of international digital marketing experience. She has experience running paid search, display, native, paid social, email marketing and SEO initiatives. Over recent years she has focused on the paid side of online marketing for lead gen and ecommerce accounts across multiple countries. Industry experience includes Retail, B2B Software, Real Estate, HR, EDU, Health, and Employment to name a few.
She started her career working at Versace NYC, in the marketing department. Then she went into Digital Marketing, relocating to Paris to be a part of a startup ecommerce brand where she was responsible for the website ecommerce build, and ongoing digital marketing initiatives.
Since then, she has worked in leading agencies across the US including WordStream. She recently made the move to go in-house to manage the Paid Search, Social and Display budget for Penn Foster, an online school. She holds a BA Honors degree in Marketing, minor in Graphic Design and is certified in AdWords, Bing, and Google Analytics. On any given day, you can find her digging into the weeds within the platforms, storytelling the data or driving the overall strategy.
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Searching For Shoppers: How To Succeed With E-commerce Campaigns
Close-
Focus
SEM -
Track
Issues & Tactics
Overview
As Google Product Listing Ads and Bing Product Ads continue to gain click share against text ads, merchants must continually evolve their strategies to stay ahead of the competition.
Learn to evaluate and optimise your feeds and bidding strategies to drive more sales at target CPAs and appear within regular Google searches whenever Google believes there's a shopping match.
Speakers
Mark Meijs
Sr. PPC Consultant, iProspect Netherlands, @Mark_Meijs
Ann Stanley
Managing Director, Anicca Digital, @annstanleyModerator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX London Co-Moderator:
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SMX London Speaker:
Mark is a Sr. PPC Consultant at iProspect in the Netherlands & mainly focusses on Global Ecommerce clients & strives to deliver value in multiple countries, languages & engines by outsmarting the competition.
Mark started as a PPC specialist at a small fashion company 5 years ago. He has worked at both client & agency side & know the benefits of both worlds. This last year he has been focusing on PPC long term strategy & how PPC Specialists can add value in 1,3 & 5 years' time. Furthermore, I'm a real PPC freak & often have long discussions over a couple of beers at office parties or reunions. In his spare time he likes to spend time with his 2 small daughters. Besides this, he loves to read (PPC Blogs), runs his own company and is semi-addicted to Netflix.
SMX London Speaker:
I have being working in digital marketing since 2002 and although my role at Anicca Digital is officially Managing Director, I am mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps.
As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).
However, although I need to know a bit about most channels, I have to admit that pay per click is my real passion and I am an AdWords Geek!
SMX London Speaker:
Digital Marketing Manager, Penn Foster
@PennFosterSam has over 8 years of international digital marketing experience. She has experience running paid search, display, native, paid social, email marketing and SEO initiatives. Over recent years she has focused on the paid side of online marketing for lead gen and ecommerce accounts across multiple countries. Industry experience includes Retail, B2B Software, Real Estate, HR, EDU, Health, and Employment to name a few.
She started her career working at Versace NYC, in the marketing department. Then she went into Digital Marketing, relocating to Paris to be a part of a startup ecommerce brand where she was responsible for the website ecommerce build, and ongoing digital marketing initiatives.
Since then, she has worked in leading agencies across the US including WordStream. She recently made the move to go in-house to manage the Paid Search, Social and Display budget for Penn Foster, an online school. She holds a BA Honors degree in Marketing, minor in Graphic Design and is certified in AdWords, Bing, and Google Analytics. On any given day, you can find her digging into the weeds within the platforms, storytelling the data or driving the overall strategy.
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12:00 PM-1:00 PM
Lunch & Expo Hall Time
Satisfying The Need For Speed
Close-
Focus
SEO -
Track
SMX Advanced
Overview
A fast site provides a good user experience and leads to higher conversions. Page speed is a both a Google ranking factor and a crucial signal for measuring user satisfaction. Do you want to optimise your website for maximum speed but don't know how?
Attend this session for a comprehensive tutorial on optimising your site for speed. You'll take away insights and actionable tactics about prioritisation, which tools to use efficiently and which mistakes to avoid while making your website blazing fast.
SMX London Moderator:
Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.
An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.
SMX London Co-Moderator:
,
SMX London Speaker:
Aleh Barysevich is a seasoned SEO expert, Founder and CMO at SEO PowerSuite, the company that makes professional software for full-cycle SEO campaigns. With about 20,000 active paid users today, SEO PowerSuite was launched in 2005. Over the 13 years Aleh has been the key figure in the company to determine the roadmap for the SEO PowerSuite development. Aleh and his team run ongoing in-house SEO research and SEO experiments to get first-hand understanding of what's really working in search today.
SMX London Speaker:
Managing Director, Anicca Digital
@annstanleyI have being working in digital marketing since 2002 and although my role at Anicca Digital is officially Managing Director, I am mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps.
As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).
However, although I need to know a bit about most channels, I have to admit that pay per click is my real passion and I am an AdWords Geek!
SMX London Speaker:
Digital Marketing Manager, Penn Foster
@PennFosterSam has over 8 years of international digital marketing experience. She has experience running paid search, display, native, paid social, email marketing and SEO initiatives. Over recent years she has focused on the paid side of online marketing for lead gen and ecommerce accounts across multiple countries. Industry experience includes Retail, B2B Software, Real Estate, HR, EDU, Health, and Employment to name a few.
She started her career working at Versace NYC, in the marketing department. Then she went into Digital Marketing, relocating to Paris to be a part of a startup ecommerce brand where she was responsible for the website ecommerce build, and ongoing digital marketing initiatives.
Since then, she has worked in leading agencies across the US including WordStream. She recently made the move to go in-house to manage the Paid Search, Social and Display budget for Penn Foster, an online school. She holds a BA Honors degree in Marketing, minor in Graphic Design and is certified in AdWords, Bing, and Google Analytics. On any given day, you can find her digging into the weeds within the platforms, storytelling the data or driving the overall strategy.
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JavaScript & PWAs: What SEOs Need To Know
Close-
Focus
SEO -
Track
SMX Advanced
Overview
Users expect dynamic, responsive and interactive websites that are both functional and super–fast. JavaScript enables developers to build these types of websites. And Progressive Web Apps (PWAs) allow developers to create responsive, application–like experiences for mobile and desktop devices.
This session explores the challenges of building a new generation of fast and functional sites and offers tips and techniques to ensure those sites will rank well by making content accessible to search engines.
SMX London Moderator:
Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.
An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.
SMX London Co-Moderator:
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SMX London Speaker:
Maria Cieslak is a Senior Technical SEO Consultant at Elephate, a UK Search Awards-winning SEO Agency. Her day to day involves creating and executing SEO strategies for large international structures and pursuing her interest in modern websites built with JavaScript frameworks. Maria has been a guest speaker at SEO conferences in Europe where she has spoken on a wide range of subjects, including technical SEO and JavaScript.
SMX London Speaker:
Managing Director, Anicca Digital
@annstanleyI have being working in digital marketing since 2002 and although my role at Anicca Digital is officially Managing Director, I am mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps.
As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).
However, although I need to know a bit about most channels, I have to admit that pay per click is my real passion and I am an AdWords Geek!
SMX London Speaker:
Digital Marketing Manager, Penn Foster
@PennFosterSam has over 8 years of international digital marketing experience. She has experience running paid search, display, native, paid social, email marketing and SEO initiatives. Over recent years she has focused on the paid side of online marketing for lead gen and ecommerce accounts across multiple countries. Industry experience includes Retail, B2B Software, Real Estate, HR, EDU, Health, and Employment to name a few.
She started her career working at Versace NYC, in the marketing department. Then she went into Digital Marketing, relocating to Paris to be a part of a startup ecommerce brand where she was responsible for the website ecommerce build, and ongoing digital marketing initiatives.
Since then, she has worked in leading agencies across the US including WordStream. She recently made the move to go in-house to manage the Paid Search, Social and Display budget for Penn Foster, an online school. She holds a BA Honors degree in Marketing, minor in Graphic Design and is certified in AdWords, Bing, and Google Analytics. On any given day, you can find her digging into the weeds within the platforms, storytelling the data or driving the overall strategy.
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B2B SEM: Meeting Specific Challenges With Really Smart Tactics
Close-
Focus
SEM -
Track
Issues & Tactics
Overview
Some challenges facing B2B search advertising buyers are unique:
- finding enough search volume on technical, niche keywords
- keeping clear of high volume consumer-oriented keywords
- attributing properly despite long sales cycles and conversions that
frequently take place offline
...to mention just to mention a few.
In this session, seasoned B2B SEMs will share their hard-learned strategies and tactics for creating profitable B2B ad campaigns.
Speakers
Jeroen Maljers
CEO & Co-Founder, Swydo, @swydo
Adam Proehl
Partner & Co-Founder, NordicClick Interactive Corporation, @adamproehlModerator
SMX London Moderator:
Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing.
He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region.
After selling BDBL MEDIA to Digital Marketing agency Altima which in turn becomes Accenture Interactive in 2018, Anders is now an independent digital marketing consultant specialized in international projects out of the French market.
SMX London Co-Moderator:
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SMX London Speaker:
Jeroen Maljers is the CEO and co-founder of Swydo, a reporting, monitoring and workflow tool for online marketers. After several years as a brand marketer and marketing consultant, Jeroen launched a boutique agency in 2006, and shifted his attention to advertising technology with Swydo's launch in 2011. With over 10 years of hands-on PPC management for international brands in finance, publishing, recruitment and software, Jeroen's B2B and B2C expertise has led to a number of speaking and moderating engagements at conferences and PPC workshops. He has thorough knowledge of the Adwords, BingAds, Facebook Ads and Twitter Ads APIs and is an expert in PPC reporting.
SMX London Speaker:
Adam is a partner at NordicClick Interactive, a 25 person Digital Marketing agency in Minneapolis. He's an 19 year veteran of the online marketing world who cut his teeth working for Digital River (a global e-commerce provider) in the late 90's. He spent almost nine years there working on such clients as Symantec, Autodesk, Motorola, and Connectix.
Adam has spoken at several industry conferences over the last few years including SES, SMX, Pubcon, OMS, B2B, eMetrics, MN Search, and MDMA. He is also a past instructor at the Online Marketing Institute and the University of San Francisco.
When he’s not working, Adam loves spending quality time outdoors with his family (especially on the water), driving (and fixing) his ‘67 Mustang convertible, doing house projects, and reading. He is also the dad who can be found in the summer telling his kids to “get outside! You’ll have all winter to park your butts in front of the TV!” is a seasoned online marketing executive who has a passion for helping clients use online channels to grow their business. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.
SMX London Speaker:
Digital Marketing Manager, Penn Foster
@PennFosterSam has over 8 years of international digital marketing experience. She has experience running paid search, display, native, paid social, email marketing and SEO initiatives. Over recent years she has focused on the paid side of online marketing for lead gen and ecommerce accounts across multiple countries. Industry experience includes Retail, B2B Software, Real Estate, HR, EDU, Health, and Employment to name a few.
She started her career working at Versace NYC, in the marketing department. Then she went into Digital Marketing, relocating to Paris to be a part of a startup ecommerce brand where she was responsible for the website ecommerce build, and ongoing digital marketing initiatives.
Since then, she has worked in leading agencies across the US including WordStream. She recently made the move to go in-house to manage the Paid Search, Social and Display budget for Penn Foster, an online school. She holds a BA Honors degree in Marketing, minor in Graphic Design and is certified in AdWords, Bing, and Google Analytics. On any given day, you can find her digging into the weeds within the platforms, storytelling the data or driving the overall strategy.
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1:55 PM-2:00 PM
Transition
Optimising Content For Voice Search & Virtual Assistants
Close-
Focus
SEO -
Track
SMX Advanced
Overview
In the age of mobile devices and virtual assistants, the future of SEO requires optimising content for voice search. New voice–search technologies such as Apple's Siri, Amazon Alexa and Google Assistant are further accelerating the trend towards voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and driving conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice–driven.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Pete is the Managing Director of Kaizen, a SEO & Content Marketing agency that focuses on delivering growth through continuous improvement, first-class technical knowledge and attention to every last little detail. He is a regular conference speaker, won Rising Star of the Year at the Travolution Awards. He also built his first website at 11.
SMX London Speaker:
Partner & Co-Founder, NordicClick Interactive Corporation
@adamproehlAdam is a partner at NordicClick Interactive, a 25 person Digital Marketing agency in Minneapolis. He's an 19 year veteran of the online marketing world who cut his teeth working for Digital River (a global e-commerce provider) in the late 90's. He spent almost nine years there working on such clients as Symantec, Autodesk, Motorola, and Connectix.
Adam has spoken at several industry conferences over the last few years including SES, SMX, Pubcon, OMS, B2B, eMetrics, MN Search, and MDMA. He is also a past instructor at the Online Marketing Institute and the University of San Francisco.
When he’s not working, Adam loves spending quality time outdoors with his family (especially on the water), driving (and fixing) his ‘67 Mustang convertible, doing house projects, and reading. He is also the dad who can be found in the summer telling his kids to “get outside! You’ll have all winter to park your butts in front of the TV!” is a seasoned online marketing executive who has a passion for helping clients use online channels to grow their business. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.
SMX London Speaker:
Digital Marketing Manager, Penn Foster
@PennFosterSam has over 8 years of international digital marketing experience. She has experience running paid search, display, native, paid social, email marketing and SEO initiatives. Over recent years she has focused on the paid side of online marketing for lead gen and ecommerce accounts across multiple countries. Industry experience includes Retail, B2B Software, Real Estate, HR, EDU, Health, and Employment to name a few.
She started her career working at Versace NYC, in the marketing department. Then she went into Digital Marketing, relocating to Paris to be a part of a startup ecommerce brand where she was responsible for the website ecommerce build, and ongoing digital marketing initiatives.
Since then, she has worked in leading agencies across the US including WordStream. She recently made the move to go in-house to manage the Paid Search, Social and Display budget for Penn Foster, an online school. She holds a BA Honors degree in Marketing, minor in Graphic Design and is certified in AdWords, Bing, and Google Analytics. On any given day, you can find her digging into the weeds within the platforms, storytelling the data or driving the overall strategy.
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Design Thinking For SEO On A Global Scale
Close-
Focus
SEO -
Track
SMX Advanced
Overview
LinkedIn's SlideShare presentation sharing site is an SEO powerhouse. Nine out of ten users arrive via search engines and it continues to be a global top 100 site, ahead of eBay, Reddit, Bing and others. In this session, learn the top five strategies LinkedIn employs to ensure this massive driver of organic traffic continues to be a top destination for searchers.
SMX London Moderator:
Michelle Robbins, former SVP Content & Marketing Technology, oversaw editorial direction as Editor in Chief for Third Door Media's digital publications, MarTech Today, Search Engine Land, and Marketing Land directing a full-time staff of reporters and editors managing contributed content. She was responsible for developing the content strategy across all properties and aligning those initiatives with the programming and audience goals for Third Door Media's two leading marketing conference series, Search Marketing Expo and The MarTech Conference. In addition, Michelle oversaw information technology operations including user experience, mobile strategy, analytics, data management and maintenance of all internal and third-party marketing technology systems utilized by the various business divisions.
An experienced domestic and international keynote and featured speaker, she enjoys connecting with the community at SMX, MarTech and other industry events. Connect with Michelle online at Twitter @MichelleRobbins, and Linkedin.
SMX London Co-Moderator:
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SMX London Speaker:
Arun is passionate about Product Management, Design Thinking and SEO at scale. He likes building meaningful products that make a tangible difference in people's lives and designing organic growth levers. Drawing inspiration from Marshall McLuhan, he believes the product is the message.
SMX London Speaker:
Partner & Co-Founder, NordicClick Interactive Corporation
@adamproehlAdam is a partner at NordicClick Interactive, a 25 person Digital Marketing agency in Minneapolis. He's an 19 year veteran of the online marketing world who cut his teeth working for Digital River (a global e-commerce provider) in the late 90's. He spent almost nine years there working on such clients as Symantec, Autodesk, Motorola, and Connectix.
Adam has spoken at several industry conferences over the last few years including SES, SMX, Pubcon, OMS, B2B, eMetrics, MN Search, and MDMA. He is also a past instructor at the Online Marketing Institute and the University of San Francisco.
When he’s not working, Adam loves spending quality time outdoors with his family (especially on the water), driving (and fixing) his ‘67 Mustang convertible, doing house projects, and reading. He is also the dad who can be found in the summer telling his kids to “get outside! You’ll have all winter to park your butts in front of the TV!” is a seasoned online marketing executive who has a passion for helping clients use online channels to grow their business. As a practical marketer, his ability to get at the heart of the core business issues, establish measurable goals, and map the appropriate online tactics to further those objectives has served his clients well.
SMX London Speaker:
Digital Marketing Manager, Penn Foster
@PennFosterSam has over 8 years of international digital marketing experience. She has experience running paid search, display, native, paid social, email marketing and SEO initiatives. Over recent years she has focused on the paid side of online marketing for lead gen and ecommerce accounts across multiple countries. Industry experience includes Retail, B2B Software, Real Estate, HR, EDU, Health, and Employment to name a few.
She started her career working at Versace NYC, in the marketing department. Then she went into Digital Marketing, relocating to Paris to be a part of a startup ecommerce brand where she was responsible for the website ecommerce build, and ongoing digital marketing initiatives.
Since then, she has worked in leading agencies across the US including WordStream. She recently made the move to go in-house to manage the Paid Search, Social and Display budget for Penn Foster, an online school. She holds a BA Honors degree in Marketing, minor in Graphic Design and is certified in AdWords, Bing, and Google Analytics. On any given day, you can find her digging into the weeds within the platforms, storytelling the data or driving the overall strategy.
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Google Tag Manager Can Do WHAT?
Close-
Focus
All -
Track
Issues & Tactics
Overview
Most search marketers are familiar with using Google Tag Manager for analytics, conversion tracking, remarketing and other tasks that provide insights into what visitors are doing on a site. But with a little imagination, GTM can be an incredibly powerful platform that can elevate your SEO efforts.
In this session, our panelists will show you how this largely unknown and powerful functionality can be used to help you make better business decisions.
Speakers
Stephanie Wallace
Senior Director of SEO, Nebo, @SWallaceSEO
Tom Bennet
Head of Product Development, Builtvisible, @tomcbennetModerator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX London Co-Moderator:
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SMX London Speaker:
As Senior Director of SEO at Nebo, Stephanie Wallace helps clients navigate the ever-changing world of SEO by understanding their audience and creating a digital experience that both the user and Google can appreciate. She oversees strategic planning, development, and implementation of all search engine optimization campaigns. She blends expertise in creative problem solving, digital marketing and technical implementation to drive results and meet client goals.
SMX London Speaker:
With a proven record of driving performance for prominent international clients, Tom is responsible for keeping companies on the cutting edge of organic digital marketing and helping them understand, attribute and report on their data. As a web developer, conference speaker, workshop trainer, and published writer, Tom has a uniquely diverse skillset that bridges the technical and creative sides of the field.
SMX London Speaker:
Digital Marketing Manager, Penn Foster
@PennFosterSam has over 8 years of international digital marketing experience. She has experience running paid search, display, native, paid social, email marketing and SEO initiatives. Over recent years she has focused on the paid side of online marketing for lead gen and ecommerce accounts across multiple countries. Industry experience includes Retail, B2B Software, Real Estate, HR, EDU, Health, and Employment to name a few.
She started her career working at Versace NYC, in the marketing department. Then she went into Digital Marketing, relocating to Paris to be a part of a startup ecommerce brand where she was responsible for the website ecommerce build, and ongoing digital marketing initiatives.
Since then, she has worked in leading agencies across the US including WordStream. She recently made the move to go in-house to manage the Paid Search, Social and Display budget for Penn Foster, an online school. She holds a BA Honors degree in Marketing, minor in Graphic Design and is certified in AdWords, Bing, and Google Analytics. On any given day, you can find her digging into the weeds within the platforms, storytelling the data or driving the overall strategy.
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2:55 PM-3:30 PM
Refreshment Break
Migration Best Practices: Successfully Relaunching Your Website
Close-
Focus
SEO -
Track
SMX Advanced
Overview
Are you planning on switching to HTTPS, introducing a new CMS, changing hosting providers or relaunching your templates? Many things can go wrong, and most of the consequences are severe –– but we've got you covered! In this session, Bastian Grimm will share hands-on advice on how you should plan your relaunch, as well as how to avoid the most common problems. Attend this session, and you will be well–equipped for one of the biggest SEO challenges: your next (smooth!) relaunch.
Speakers
Bastian Grimm
CEO & Director Organic Search, Peak Ace AG, @basgr
Kathryn Parsons
Global Search Engine Optimisation Manager RRP, Philip Morris International, @urbanwebkatModerator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
SMX London Speaker:
Kathryn Parsons
Global Search Engine Optimisation Manager RRP, Philip Morris International
@urbanwebkatKathryn has recently taken the role of Global Search Engine Optimisation Manager RRP at Philip Morris International, leading global SEO strategy for their new smoke-free products in 30+ markets. Kathryn's role covers everything from technical SEO, content development, link building and local SEO. Previously, Kathryn led SEO strategy at Office Depot for four and half years, and in 2016 Internet Retailer recognized Office Depot as having one of the Top 10 most effective natural search campaigns in US ecommerce. Since 2001, Kathryn has had an opportunity to see SEO grow as an industry. She has worked both agency and in-house positions, preferring the challenge of large-scale enterprise SEO projects. She consulted with the University of San Francisco when they launched Internet Marketing Master Certificate program to business professionals. She has spoken at internet marketing conferences such as Pubcon Summit and SES.
SMX London Speaker:
Digital Marketing Manager, Penn Foster
@PennFosterSam has over 8 years of international digital marketing experience. She has experience running paid search, display, native, paid social, email marketing and SEO initiatives. Over recent years she has focused on the paid side of online marketing for lead gen and ecommerce accounts across multiple countries. Industry experience includes Retail, B2B Software, Real Estate, HR, EDU, Health, and Employment to name a few.
She started her career working at Versace NYC, in the marketing department. Then she went into Digital Marketing, relocating to Paris to be a part of a startup ecommerce brand where she was responsible for the website ecommerce build, and ongoing digital marketing initiatives.
Since then, she has worked in leading agencies across the US including WordStream. She recently made the move to go in-house to manage the Paid Search, Social and Display budget for Penn Foster, an online school. She holds a BA Honors degree in Marketing, minor in Graphic Design and is certified in AdWords, Bing, and Google Analytics. On any given day, you can find her digging into the weeds within the platforms, storytelling the data or driving the overall strategy.
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Essential Reports For Search Marketers
Close-
Focus
SEM -
Track
Issues & Tactics
Overview
How can you show off your work to your clients and your boss? Give them a great report showing your work. How can you tell a story with the data that shows why things are working as they are? Create a data-driven story around your report.
We all know good reports are essential to the process of creating and tuning effective search marketing campaigns. Apart from standard reports, there are lesser-known and specialised reports that can improve all aspects of your efforts. In this session, our experts share their own favourite reports, show how they use them and explain how to create stories with the data to showcase your own efforts.
Speakers
Wijnand Meijer
Co-founder & CEO, TrueClicks, @wijnandmeijer
Arianne Donoghue
Strategy Director, Epiphany Search, @ArianneDonoghueModerator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
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SMX London Speaker:
Wijnand Meijer is the co-founder and CEO of TrueClicks, a PPC auditing, monitoring and recommendation platform. As an agency veteran with eight years of experience at iProspect, Wijnand has managed everything from local SMB accounts to international accounts spending millions on PPC.
Wijnand has guest-blogged on PPC Hero, Instapage, Certified Knowledge, Emerce and Marketingfacts and is probably best known for his 'Complete AdWords Audit' series.
He regularly gives talks at conferences like SMX, Hero Conf and ADworld Experience and has been voted in The Top 25 Most Influential PPC Experts in 2015, 2016 and 2017.
SMX London Speaker:
Having started off her digital career client side over a decade ago, Arianne has worked for both agencies and brands in-house, specialising in all things paid search. She is now back agency side supporting on paid media digital strategy.
A regular on the conference scene, she's also an awards judge, editor and contributor at popular site State of Digital, as well as a proud part of She Does Digital - a collective designed to help more women pursue careers in digital.
SMX London Speaker:
Digital Marketing Manager, Penn Foster
@PennFosterSam has over 8 years of international digital marketing experience. She has experience running paid search, display, native, paid social, email marketing and SEO initiatives. Over recent years she has focused on the paid side of online marketing for lead gen and ecommerce accounts across multiple countries. Industry experience includes Retail, B2B Software, Real Estate, HR, EDU, Health, and Employment to name a few.
She started her career working at Versace NYC, in the marketing department. Then she went into Digital Marketing, relocating to Paris to be a part of a startup ecommerce brand where she was responsible for the website ecommerce build, and ongoing digital marketing initiatives.
Since then, she has worked in leading agencies across the US including WordStream. She recently made the move to go in-house to manage the Paid Search, Social and Display budget for Penn Foster, an online school. She holds a BA Honors degree in Marketing, minor in Graphic Design and is certified in AdWords, Bing, and Google Analytics. On any given day, you can find her digging into the weeds within the platforms, storytelling the data or driving the overall strategy.
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4:25 PM-4:30 PM
Transition
Ask The Search Marketing Experts
Close-
Focus
All -
Track
General
Overview
Get solutions to your most vexing search marketing challenges from our panel of veteran search marketing experts. This enlightening and entertaining PowerPoint-free session is a great way to wrap up your SMX London experience.
Speakers
Fili Wiese
SEO Expert, SearchBrothers, @filiwiese
Anders Hjorth
Digital Marketing Strategist, Innovell, @soanders
Kathryn Parsons
Global Search Engine Optimisation Manager RRP, Philip Morris International, @urbanwebkat
Arianne Donoghue
Strategy Director, Epiphany Search, @ArianneDonoghueModerator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX London Speaker:
Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing.
He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region.
After selling BDBL MEDIA to Digital Marketing agency Altima which in turn becomes Accenture Interactive in 2018, Anders is now an independent digital marketing consultant specialized in international projects out of the French market.
SMX London Speaker:
Kathryn Parsons
Global Search Engine Optimisation Manager RRP, Philip Morris International
@urbanwebkatKathryn has recently taken the role of Global Search Engine Optimisation Manager RRP at Philip Morris International, leading global SEO strategy for their new smoke-free products in 30+ markets. Kathryn's role covers everything from technical SEO, content development, link building and local SEO. Previously, Kathryn led SEO strategy at Office Depot for four and half years, and in 2016 Internet Retailer recognized Office Depot as having one of the Top 10 most effective natural search campaigns in US ecommerce. Since 2001, Kathryn has had an opportunity to see SEO grow as an industry. She has worked both agency and in-house positions, preferring the challenge of large-scale enterprise SEO projects. She consulted with the University of San Francisco when they launched Internet Marketing Master Certificate program to business professionals. She has spoken at internet marketing conferences such as Pubcon Summit and SES.
SMX London Speaker:
Having started off her digital career client side over a decade ago, Arianne has worked for both agencies and brands in-house, specialising in all things paid search. She is now back agency side supporting on paid media digital strategy.
A regular on the conference scene, she's also an awards judge, editor and contributor at popular site State of Digital, as well as a proud part of She Does Digital - a collective designed to help more women pursue careers in digital.
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Editorial & Sponsored Sessions
Most sessions at SMX are "editorial" ones, where speakers have been selected based on the quality of their content. The session is organized by the SMX programming team. Editorial sessions do not have paid spots, no speaking slots are sold.
Sessions in Solutions Tracks are paid speaking slots. The content is produced by the sponsor. These sessions are open to those with All Access passes and those with Expo+ passes. Solution Spotlights are brief paid introductions given by sponsors and exhibitors.
Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.
