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SMX London 2019 Agenda
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Full Conference Agenda - Tuesday, 21st May
7:00 AM-9:00 AM
Breakfast & Registration
Welcome & Keynote
CloseFocus
Track
General
Overview
TBA
Moderator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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10:00 AM-10:45 AM
Expo Hall Grand Opening & Refreshments
Machine vs. Human: What Really Matters For SEO Success
CloseFocus
Track
SEO
Overview
When it comes to presenting the best results for any given query, Google favors generalized algorithmic improvements over band-aids that address specific problems. Yet Google also employs a team of search quality raters to evaluate and provide feedback on search results.
As an SEO, should you be meticulously analyzing search ranking algorithm updates or carefully studying each word of the 164-page Google quality raters guidelines? In this session, you'll learn what you should focus on and what really matters for SEO success in today's algorithmically-driven yet human-mediated ranking environment.
Moderator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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What's New and Crucial in SEM
CloseFocus
Track
SEM
Overview
Every year bring constant updates in the world of search advertising. Some of the changes are minor, but others are crucial to understand and use as they change how you manage accounts, data, reporting and bidding.
In this session we'll explore what's new and crucial in SEM so you can make sure you are on top of all the latest developments and understand why you should be using them.
Moderator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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12:00 PM-1:00 PM
Lunch & Expo Hall Time
Succeeding With Google's Mobile-First Index & Mobile-Friendly World
CloseFocus
Track
SEO
Overview
Not focused on delivering a great user experienced to mobile users? You are missing a huge and growing opportunity. Start by understanding the difference between mobile-first indexing and mobile-friendly SEO. Though linked at the hip, they are not the same. Mobile-first indexing means that Google's crawlers now primarily see your web pages as they are rendered by a smartphone.
SEO for the mobile=first index is different from traditional SEO. In this session, you'll learn how to construct a mobile-friendly SEO site for search engines that delivers exceptional user experiences for your human visitors.
SMX London Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
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Nick has been working in digital marketing since 1998. After moving to Moscow in 2003, he became an expert on Russian search, as well as broadening his knowledge in digital channels, content and PR. During this time he was involved in the Russian digital start-up community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Since his return to the UK in 2011, Nick has built and led teams at Arena Media, part of the Havas Media Group and the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets, enterprise and 70 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.
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Spending Less, Getting More: A Comprehensive Guide To SEM Targeting
CloseFocus
Track
SEM
Overview
It used to be that you'd come up with a list of keywords, add some targeting and launch your campaign.
Not any more. In this session, we'll show you how to get the most out of all your targeting options right from the start — keywords and match–types, bids, devices, locations, audiences, ad copy and more — by leveraging them all together for maximum impact on ad spend and conversion.
Moderator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX London Co-Moderator:
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SMX London Speaker:
SEO Lead - Global Channel Optimisation, Vodafone
@nickwilsdonNick has been working in digital marketing since 1998. After moving to Moscow in 2003, he became an expert on Russian search, as well as broadening his knowledge in digital channels, content and PR. During this time he was involved in the Russian digital start-up community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Since his return to the UK in 2011, Nick has built and led teams at Arena Media, part of the Havas Media Group and the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets, enterprise and 70 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.
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2:00 PM-2:05 PM
Transition
The Latest In Advanced Technical SEO
CloseFocus
SEOTrack
SEO
Overview
Even battle–scarred SEO veterans can run into serious challenge when they dive into website infrastructure and find that things have gotten very complicated. URL parameter facets + pagination + canonicalization? Mobile-first considerations + hreflang tags for international versions? Rel next/prev + AJAX?
Stumped on some of these issues? You're not alone.
In this session, you'll hear how experts tackle crazy–complicated technical issues that sabotage even the best SEO efforts.
Moderator
SMX London Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX London Co-Moderator:
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SMX London Speaker:
SEO Lead - Global Channel Optimisation, Vodafone
@nickwilsdonNick has been working in digital marketing since 1998. After moving to Moscow in 2003, he became an expert on Russian search, as well as broadening his knowledge in digital channels, content and PR. During this time he was involved in the Russian digital start-up community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Since his return to the UK in 2011, Nick has built and led teams at Arena Media, part of the Havas Media Group and the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets, enterprise and 70 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.
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Automating Reporting With Google Data Studio
CloseFocus
Track
SEM
Overview
How can you show off your work to your clients and your boss? Give them a great report showing your work. How can you tell a story with the data that shows why things are working as they are? Create a data-driven story around your report.
Google Data Studio is a free tool that allows you to unlock the power of your data with interactive dashboards and reports that help make smarter business decisions. Even better, you can automate much of the work so it happens while you sleep. This session shows you how.
Moderator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX London Co-Moderator:
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SMX London Speaker:
SEO Lead - Global Channel Optimisation, Vodafone
@nickwilsdonNick has been working in digital marketing since 1998. After moving to Moscow in 2003, he became an expert on Russian search, as well as broadening his knowledge in digital channels, content and PR. During this time he was involved in the Russian digital start-up community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Since his return to the UK in 2011, Nick has built and led teams at Arena Media, part of the Havas Media Group and the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets, enterprise and 70 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.
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3:00 PM-3:30 PM
Refreshments & Expo Hall Time
What's New With Markup & Structured Data
CloseFocus
Track
SEO
Overview
Properly structured data is a critical and often forgotten element of getting great search results. For years, Google displayed results with "rich snippets," enhanced search results such as stars, images and additional information.
Without properly structured data, you could be losing out on quality traffic to your website. Our speakers will discuss some of the newer markup options and introduce you to advanced uses of structured data related to Google rich snippets that help you refine, update and optimize your content.
Moderator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
,
SMX London Speaker:
SEO Lead - Global Channel Optimisation, Vodafone
@nickwilsdonNick has been working in digital marketing since 1998. After moving to Moscow in 2003, he became an expert on Russian search, as well as broadening his knowledge in digital channels, content and PR. During this time he was involved in the Russian digital start-up community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Since his return to the UK in 2011, Nick has built and led teams at Arena Media, part of the Havas Media Group and the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets, enterprise and 70 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.
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Starting Fresh With Match Types & Account Structures
CloseFocus
Track
SEM
Overview
Just when you thought you had built the perfect campaign structure to silo inbound SEM traffic by match-type to meet your ROAS goals with perfectly tuned bids and ads, everything changed. Updates to Google Ads and Bing Ads matching rules have upended many time-tested and reliable account structures.
In this session, you'll get a fresh take on the effectiveness of traditional account structures, how and when to consider a complete rebuild and what new hybrid account structures you should be considering to keep your campaigns competitive in the new world of SEM.
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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Aaron has been in digital for a decade, starting when he was "given the keys to the car", managing Paid Search for DuPont as a college junior. He's worked in verticals ranging from local adoption agencies & small retailers to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of two dozen. Now a Sr. Account Executive at Elite SEM, he leads relationships and teams overseeing some of the largest B2C brands in the world.
In addition to his duties in the digital media world, Aaron's an adjunct instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a homebrewer, hockey player, slow cyclist and claims to be the industry's top chef.
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4:30 PM-4:35 PM
Transition
Solving Complex SEO Problems When Standard Fixes Don't Apply
CloseFocus
SEOTrack
SEO
Overview
Most technical audit presentations cover tools and theory, but few help you piece it all together or sort out the issues when standard fixes have been implemented and are not performing as expected.
In this session, our speakers show how to go beyond tools to find which metrics give an immediate indication of much larger problems. And, they'll offer proven strategies and tactics that work when standard technical SEO fixes do not.
Speakers
Arsen Rabinovich
Founder/Director of SEO, TopHatRank.com LLC, @tophatarsen
Hannah Thorpe
Head of SEO Strategy, Found, @hannahjthorpeModerator
SMX London Moderator:
Mikkel deMib Svendsen is one of the grand old men in the search industry. Since 1996 he has worked with search engines - as manager of the largest Scandinavian search engine, as VP of product development in the search technology company Ankiro and as SEO consultant in his own agencies.
Mikkel is known for his work with advanced technical SEO issues. He published his first SEO book in 1999 and have since then published 6 more; is the author of more than 1.500 articles; co-hosted the WebmasterRadio.fm Show Strikepoint for 8 years and have spoken at more than 200 conferences in Europe, USA, the Middle East and UK since the first one in year 2000.
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Arsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency that specializes in innovative digital marketing techniques for modern brands of all sizes.
In late 2008 Arsen started off as an SEO consultant, hired his first employee in 2009 and formed TopHatRank.com LLC in August of 2010.
The company is now ten people strong with offices in Sherman Oaks and provides services to over 30 clients within a variety of verticals including eCommerce, medical technology, financial services, social networking, local small business, music and entertainment, and technology startups.
Arsen was born in Odessa, Ukraine and immigrated to the US with his family in 1991 at the age of 10. He is a self-proclaimed SEO junkie with a passion for food, animals, science, technology and everything that has to do with digital marketing.
SMX London Speaker:
Hannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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Faster & Smarter: Moving From Manual to Automated SEM Campaign Management
CloseFocus
SEMTrack
SEM
Overview
Whether you are running a single campaign or managing multiple accounts for different clients, your ability to stay ahead of your competition depends on how quickly and effectively you manage and leverage your time.
In this session we'll show you tactics, strategies and tools to move from manual to automated management of repetitive tasks. You'll also get prepared for new artificial intelligence (AI) tools that promise to radically change how you'll manage your campaigns.
Moderator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX London Co-Moderator:
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SMX London Speaker:
Founder/Director of SEO, TopHatRank.com LLC
@tophatarsenArsen Rabinovich is the founder of TopHatRank.com LLC, a Los Angeles-based, Search and Social Marketing Agency that specializes in innovative digital marketing techniques for modern brands of all sizes.
In late 2008 Arsen started off as an SEO consultant, hired his first employee in 2009 and formed TopHatRank.com LLC in August of 2010.
The company is now ten people strong with offices in Sherman Oaks and provides services to over 30 clients within a variety of verticals including eCommerce, medical technology, financial services, social networking, local small business, music and entertainment, and technology startups.
Arsen was born in Odessa, Ukraine and immigrated to the US with his family in 1991 at the age of 10. He is a self-proclaimed SEO junkie with a passion for food, animals, science, technology and everything that has to do with digital marketing.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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5:30 PM-6:30 PM
Reception
Full Conference Agenda - Wednesday, 22nd May
7:00 AM-9:00 AM
Breakfast & Registration
Optimising Content For Voice Search & Virtual Assistants
CloseFocus
Track
SMX Advanced
Overview
In the age of mobile devices and virtual assistants, the future of SEO requires optimising content for voice search. New voice-search technologies such as Apple's Siri, Amazon Alexa and Google Assistant are further accelerating the trend towards voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and driving conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
SMX London Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
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SMX London Speaker:
Aleyda Solis is an International SEO Consultant, service that she provides with her boutique consultancy, Orainti; a blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").
Included in Forbes as one of the 10 Digital Marketing specialists to follow in 2015 and in Entrepreneur as one of the 50 Online Marketing Influencers to follow in 2016, she has more than 10 years of experience doing Search Engine Optimization for European, American and Latin-American companies.
From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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SEO Gains Through Data Science
CloseFocus
Track
SMX Advanced
Overview
LinkedIn has integrated data science techniques into its SEO efforts for tracking, learning and helping to refine and improve ongoing search performance. In this session, they'll share how data science can help your brand to:
- Use machine learning to understand what content ranks best and why, and then use this knowledge for quality control
- Focus on the right metrics for developing more traffic
- Combine forces with SEM/SEO by running cannibalization testing
- Scale A/B testing with automation
SMX London Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX London Co-Moderator:
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SMX London Speaker:
Eun-Ji Noh
Senior Data Scientist, LinkedIn
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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Winning With Social Ads
CloseFocus
AllTrack
SEM Issues & Tactics
Overview
As organizations accelerate their push to integrate online and offline marketing, it's crucial to understand how social ads fit into the big pictured. Social media certainly contributes to enhanced brand exposure, but it also can boost customer engagement and satisfaction, lead to measurably improved ROI and more.
In this session, our panelists offer case studies that illustrate what success (and failure) looks like in today's complex multi–channel environment.
Moderator
SMX London Moderator:
Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing.
He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region.
After selling BDBL MEDIA to Digital Marketing agency Altima which in turn becomes Accenture Interactive in 2018, Anders is now an independent digital marketing consultant specialized in international projects out of the French market.
SMX London Co-Moderator:
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SMX London Speaker:
Senior Data Scientist, LinkedIn
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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SMX London Plus Session Presenter:
10:15 AM-10:45 AM
Refreshment Break & Expo Hall Time
A Deep Dive Under The Bonnet Of Google's New Search Console
CloseFocus
SEOTrack
SMX Advanced
Overview
Many SEOs live, breathe and sleep in the Google Search Console. With the recent revamp and rollout of a new, improved Search Console, you now will be able to access the new search performance, index coverage, amp status and job posting reports as well as many other powerful features.
In this session, learn how to take maximum advantage of the new reports that Google has said provide more transparency into Google's indexing, stateful two-way communications between Google and website owners to help resolve issues faster, and a responsive user-interface.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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SMX London Plus Session Presenter:
All Google Manual Penalties Explained
CloseFocus
SEOTrack
SMX Advanced
Overview
Former senior Google Search Quality team member Fili Weisse explains Google manual penalties, their impact on your website and how to deal with them swiftly and successfully. In this session, you'll learn:
- the various penalty types.
- how they impact your website.
- how to successfully remove penalties.
- how to successfully communicate with Google.
- how to avoid manual penalties in the future.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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SMX London Plus Session Presenter:
Creating & Managing Successful eCommerce Campaigns
CloseFocus
Track
SEM Issues & Tactics
Overview
As Google Product Listing Ads and Bing Product Ads continue to gain click share against text ads, merchants must continually evolve their strategies to stay ahead of the competition.
Learn to evaluate and optimize your feeds and bidding strategies to drive more sales at target CPAs and appear within regular Google searches, whenever Google believes there's a shopping match.
Moderator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX London Co-Moderator:
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SMX London Speaker:
SEO Expert, SearchBrothers
@filiwieseFili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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SMX London Plus Session Presenter:
12:00 PM-1:00 PM
Lunch & Expo Hall Time
The Business Impact Of Technical Quick Wins
CloseFocus
Track
SMX Advanced
Overview
SEO is often feared or misunderstood by clients, managers or other non-technical stakeholders. In this session, learn how to be better equipped to champion the power of technical SEO hygiene and also how to communicate and report key success metrics in ways that non-SEOs can relate to and understand.
SMX London Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX London Co-Moderator:
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SMX London Speaker:
Adrian is a highly experienced and transformational SEO professional with over 19 years hands-on experience. Starting his career with digital media agencies before progressing client side delivering digital and SEO solutions for the likes of Pfizer, BBC, Volvo, Eurotunnel, Saga and now GSK.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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SMX London Plus Session Presenter:
The New Renaissance of JavaScript
CloseFocus
Track
SMX Advanced
Overview
Developers love JavaScript for its flexibility and capabilities. But search engines still find it difficult to process JavaScript successfully. Google recently released a new SEO workaround, called dynamic rendering, that will support modern sites with JavaScript and sites that have a strong social media presence.
This session dives into the promise and reality of dynamic rendering. You'll get insights into how to implement this new process of switching between client–side rendered and pre–rendered content, and an up–close look at how dynamic rendering provides positive benefits for sites that rely heavily on JavaScript.
Moderator
SMX London Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX London Co-Moderator:
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SMX London Speaker:
Global SEO Director, GSK (GlaxoSmithKline)
@AdrianphippsAdrian is a highly experienced and transformational SEO professional with over 19 years hands-on experience. Starting his career with digital media agencies before progressing client side delivering digital and SEO solutions for the likes of Pfizer, BBC, Volvo, Eurotunnel, Saga and now GSK.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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Conversion Optimization: Turning Quick Wins Into Winning Streaks
CloseFocus
Track
SEM Issues & Tactics
Overview
SEMs are under tremendous pressure to improve conversion performance ASAP! But don't rush things. Knowing where to focus and what to test first could be the difference between success and failure.
In this session, expert SEMs will show you how they identify quick wins and how to repeat successes over time. We'll cover landing page optimization techniques for B2B, B2C, lead generation, e–commerce and more.
Moderator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX London Co-Moderator:
,
SMX London Speaker:
Global SEO Director, GSK (GlaxoSmithKline)
@AdrianphippsAdrian is a highly experienced and transformational SEO professional with over 19 years hands-on experience. Starting his career with digital media agencies before progressing client side delivering digital and SEO solutions for the likes of Pfizer, BBC, Volvo, Eurotunnel, Saga and now GSK.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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1:55 PM-2:00 PM
Transition
Competitive Intelligence For Search Marketers
CloseFocus
Track
SMX Advanced
Overview
Success often hinges on both how well you execute search marketing tactics and techniques, as well as on how well you respond to competitors. Attend this session for advanced tactics that help you identify strengths and weaknesses, and gather tips for identifying opportunities and competitive threats. This highly tactical session will deliver actionable methods and tools designed to significantly improve your competitive edge.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Igal Stolpner is VP Growth of Investing.com, a multilingual financial markets platform. Igal was the company's first employee when it was founded in 2007 and managed the SEO team until 2014.
Today, Igal's department runs Investing.com's International SEO, Growth and Analytics, ASO, Social Media, Email Marketing and PR. Igal's experience also includes eCommerce SEO, SEM, Community Management and Affiliate Marketing.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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Top-Tier Link Building With Data Storytelling
CloseFocus
Track
SMX Advanced
Overview
Learn the 8 key success factors for building links using data storytelling based on an analysis of over 4,000 pieces of content marketing. Most fail when it comes to using data to earn links, as they don't realise how the smallest wrong move diminishes its potential links.
You'll see how to build a successful data story from scratch. This includes tools that will find data stories worth telling, tactics to make it newsworthy, resources to scale up your data and best practices for using data visualisation.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Pete is the Managing Director of Kaizen, a SEO & Content Marketing agency that focuses on delivering growth through continuous improvement, first-class technical knowledge and attention to every last little detail. He is a regular conference speaker, won Rising Star of the Year at the Travolution Awards. He also built his first website at 11.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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Aligning Your Marketing With Your Customer's Journey
CloseFocus
Track
SEM Issues & Tactics
Overview
In today's challenging marketing world, the ability to align messaging across channels, segment your best performing audiences and create cohesive journey-mapping from awareness through sales is critical for success. It's especially challenging because getting it right means closely collaborating and coordinating with multiple departments and stakeholders.
This session explores how to get in step with your customer (and your team) as they follow their own paths towards interest, engagement and conversion.
Moderator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
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SMX London Speaker:
Managing Director, Kaizen
@petecampbellPete is the Managing Director of Kaizen, a SEO & Content Marketing agency that focuses on delivering growth through continuous improvement, first-class technical knowledge and attention to every last little detail. He is a regular conference speaker, won Rising Star of the Year at the Travolution Awards. He also built his first website at 11.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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2:55 PM-3:30 PM
Refreshment Break
Maximizing Visual Search Potential
CloseFocus
Track
SMX Advanced
Overview
With recent improvements in both camera phones and search engine image feature detection capabilities, people are increasingly turning to visual search for finding products, planning travel and other activities. Optimizing for visual search can drive more traffic and significantly enhance user experience and conversion rates. This session explores the important techniques to fully leverage visual search.
Moderator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of "Google Power: Unleash the Full Power of Google" from McGraw-Hill. His previous books include "The Invisible Web: Uncovering Information Sources Search Engines Can't See" (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and "The Elements of Basic", "The Elements of Cobol" and "The Elements of Pascal" from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
,
SMX London Speaker:
Managing Director, Kaizen
@petecampbellPete is the Managing Director of Kaizen, a SEO & Content Marketing agency that focuses on delivering growth through continuous improvement, first-class technical knowledge and attention to every last little detail. He is a regular conference speaker, won Rising Star of the Year at the Travolution Awards. He also built his first website at 11.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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Advanced Tactics For Display & Video Ads
CloseFocus
Track
SEM Issues & Tactics
Overview
The success of any integrated marketing effort relies on your ability to maximize the reach, awareness and performance of your display and video campaigns across multiple touch points. If you're already running campaigns on the Google Display Network and YouTube, or if you're just starting out with the new Bing Audience Ads and want to see greater success, this session is for you.
You'll get real-world insights on how to prioritize ad formats and creatively use audience segmentation, as well as strategies for picking placements, considerations for brand protection and the employment of attribution methods for display.
Moderator
SMX London Moderator:
Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing.
He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region.
After selling BDBL MEDIA to Digital Marketing agency Altima which in turn becomes Accenture Interactive in 2018, Anders is now an independent digital marketing consultant specialized in international projects out of the French market.
SMX London Co-Moderator:
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SMX London Speaker:
Managing Director, Kaizen
@petecampbellPete is the Managing Director of Kaizen, a SEO & Content Marketing agency that focuses on delivering growth through continuous improvement, first-class technical knowledge and attention to every last little detail. He is a regular conference speaker, won Rising Star of the Year at the Travolution Awards. He also built his first website at 11.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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4:25 PM-4:30 PM
Transition
SEO Site Clinic
CloseFocus
Track
Overview
Even the most knowledgeable SEOs are stumped sometimes, and everyone could use a regular SEO tuneup.
In this session, you'll have the opportunity to volunteer your site, describe the issues you are facing, and our SEO rockstars will diagnose your challenges in real time and offer specific actionable advice to repair or enhance your performance.
Moderator
SMX London Moderator:
Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.
SMX London Co-Moderator:
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SMX London Speaker:
Managing Director, Kaizen
@petecampbellPete is the Managing Director of Kaizen, a SEO & Content Marketing agency that focuses on delivering growth through continuous improvement, first-class technical knowledge and attention to every last little detail. He is a regular conference speaker, won Rising Star of the Year at the Travolution Awards. He also built his first website at 11.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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SEM Tune-Up Clinic With The SMX Mechanics
CloseFocus
SEOTrack
Overview
Just like your favorite classic car, your paid advertising campaigns require a tune-up every now and then to keep them running well.
In this hands-on clinic, our certified (and certifiable!) SMX SEM Mechanics will offer you their best expert advice on your PPC ads, bidding tactics, and anything else on your mind. Bring your toughest paid search questions!
Moderator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
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SMX London Speaker:
Managing Director, Kaizen
@petecampbellPete is the Managing Director of Kaizen, a SEO & Content Marketing agency that focuses on delivering growth through continuous improvement, first-class technical knowledge and attention to every last little detail. He is a regular conference speaker, won Rising Star of the Year at the Travolution Awards. He also built his first website at 11.
SMX London Speaker:
Head of SEO Strategy, Found
@hannahjthorpeHannah is Head of SEO Strategy at Found, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
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Editorial & Sponsored Sessions
Sessions on this agenda fall into two main categories: "editorial" and "sponsored".
Most sessions at SMX are editorial - meaning speakers have been selected solely based on the quality of their content. These sessions are organized by the SMX programming team and Search Engine Land editors - they do not have paid spots and no speaking slots are sold. Editorial sessions are only open to All Access pass holders.
Sponsored sessions, like those on our Solutions Track, are paid speaking slots. The content is produced by the sponsor. Solution Spotlights are brief paid introductions given by sponsors and exhibitors. Sponsored sessions are open to all pass holders.
Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.
