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Tuesday - 23rd May
2:00 PM-2:05 PM
Transition
8:00 AM-9:00 AM
Breakfast & Registration
Welcome and Keynote
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Track
General
Overview
What's New And Cool At Google
Google continues to innovate and announce new products and services that benefit all search marketers. Juan Felipe Rincon, Global Lead, Search Outreach leads a team at Google whose mission is to help marketers create great online content and make it easily accessible to users. In this wide-ranging keynote conversation, he'll discuss recent changes at the search giant and how they impact search marketers. Offering insights on everything from the rollout of Accelerated Mobile Pages to the long-awaited real-time Penguin update, he'll also give you a glimpse at what the future holds for online marketing.
(open to 
pass holders)
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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JuanFelipe Rincon
Global Lead - Search Outreach, Google
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10:00 AM-10:45 AM
Expo Hall Grand Opening & Refreshments
SEO For Google's Mobile-First Index & Mobile-Friendly World
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SEO
Overview
Google is now using a mobile-first index that is based on how a mobile device would crawl the web. This is a radical change from how Google previously indexed the web with a desktop-first approach. This change has major ramifications for SEOs and webmasters.
Our speakers will discuss techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how your site is accessed by users.
Speakers
Pete Campbell
Managing Director, Kaizen, @petecampbell
Nick Wilsdon
SEO Lead - Global Channel Optimisation, Vodafone, @nickwilsdonModerator
SMX London Moderator:
Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large scale, international SEO - handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award winning, Berlin-based full service performance marketing agency with a strong focus on "all thing search" serving clients in more than 20 different languages. Having spoken all around the globe at almost every major industry event Bastian enjoys traveling and meeting new people. Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
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Nick has been working in digital marketing since 1998. After moving to Moscow in 2003, he became an expert on Russian search, as well as broadening his knowledge in digital channels, content and PR. During this time he was involved in the Russian digital start-up community; working with Yandex, the Federal Assembly of the Russian Federation and the US State Department.
Since his return to the UK in 2011, Nick has built and led teams at Arena Media, part of the Havas Media Group and the Dentsu Aegis network. As the SEO lead at Vodafone Group, he is standardising and improving online performance across 22 markets, enterprise and 70 partner markets. He is particularly interested in mobile SEO, cross-channel campaigns and joining up the dots in a logical way.
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Killer Paid Search Tactics & Techniques
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Paid Search
Overview
By some estimates, there have been 1000+ changes to AdWords and Bing Ads in the past year. Last year's tactics will only give you last year's results. Don't let your PPC campaigns move backwards - come learn from top experts what amazing new tactics, tools, tips and secret sauce will enable you to manage your campaigns to higher levels of performance this year. This session presents the best of the best of the best - it's what makes it a perennial SMX favorite!
Speakers
David Walker
Director, Segmatic, @irishdavew
Elizabeth Clark
CEO & Co-Founder, Dream Agility Ltd, @dreamagility
Anu Adegbola
Global PPC Specialist, ZPG, @ansiclesModerator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
SMX London Co-Moderator:
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Dave Walker is CEO & Co-Founder of Segmatic, an all-in-one Paid Search platform that delivers averages of 400% increases in ROI. The Segmatic team & platform boast a number of high profile clients including T.M. Lewin, Betfair, Volusion, Prezzo to name a few.
Dave is an experienced speaker, having spoken at SMX, HeroConf, & AdWorld on advanced PPC strategies. He used to work for Paddy Power, where he was head of Conversion Optimisation & advanced Paid Search automation.
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Elizabeth Clark is the CEO & Co-Founder of Dream Agility, a multi-award winning, patent pending, 2nd gen tech start-up that were quoted by The Guardian as one of the top tech companies to watch in the UK in November 2016. Elizabeth is also an international speaker and best-selling author. She is a popular speaker choice due to her engaging and entertaining delivery and is one of the North's most sought after ecommerce & digital speakers, having appeared at SASCon, Microsoft Bing, Bloomberg, Deloitte Tech Events to name a few.
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Anu has been working in Digital Marketing for close to 8 years now, starting on agency side and moving to client side in November 2013. She initially dabbled in SEO but her specialty is now Paid Search and profitably managing huge multiple multi lingual/global accounts. She has achieved this by being proficient in several tech tools including Google AdWords, Bing Advertising, Marin, Kenshoo, AdWords Scripts, Google Analytics, Site Catalyst etc.
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12:00 PM-1:00 PM
Lunch & Expo Hall Time
AMP: The Next Generation
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SEO
Overview
AMP -- Accelerated Mobile Pages -- is no longer an up-and-coming experimental project. AMP is now integrated into Google's regular results. Use of AMP has expanded far beyond publishers - it is now being deployed by retailers and others.
This session explores the latest AMP developments and what you should do to take advantage of them to deliver your content faster and reap the search result rewards.
Speakers
Dawn Anderson
International SEO Consultant / Director / Lecturer, Move It Marketing / Manchester Metropolitan University, @dawnieandoModerator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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John is an entrepreneurial poacher turned gamekeeper. As the former head of a major ad network, John turned his industry expertise into opportunity as he co-founded Ezoic, the first artificial intelligence platform for digital publishers. John now serves as the Chief Customer Officer for Ezoic where he is responsible for nearly 30,000 digital publishers on the Ezoic platform. Equipped with the massive amount of DNS-level data at Ezoic, John is one of the world's foremost leading experts on how user experience affects things like website revenue and SEO.
Additionally, John has co-founded and sold several businesses throughout the course of his career and has a pragmatic view on all areas of his expertise. His currently is also the co-host of the popular 'Publisher Lab' podcast on iTunes (which receives approximately 5,000 downloads per episode).
SMX London Speaker:
Dawn Anderson
International SEO Consultant / Director / Lecturer, Move It Marketing / Manchester Metropolitan University
@dawnieandoBesides being an international SEO Consultant and Search Strategist, Dawn is also a lecturer at Manchester Metropolitan University, Pg Dip DigM, MSc Researcher and judge for the EU, US, UK and Northern Digital Search Awards. Over the years she has worked with industry leading digital marketing agencies and brands on enterprise and startup SEO campaigns across fashion, legal, auto, travel, finance, telecoms, insurance and gambling.
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Global PPC Specialist, ZPG
@ansiclesAnu has been working in Digital Marketing for close to 8 years now, starting on agency side and moving to client side in November 2013. She initially dabbled in SEO but her specialty is now Paid Search and profitably managing huge multiple multi lingual/global accounts. She has achieved this by being proficient in several tech tools including Google AdWords, Bing Advertising, Marin, Kenshoo, AdWords Scripts, Google Analytics, Site Catalyst etc.
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Advanced Ad Optimisation
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Paid Search
Overview
Most advertisers spend a lot of time and thought optimising the title, URL and copy of their ads. But there's so much more you can do. Such as? Incorporate ad sitelinks. Perfect responsive ads. Optimise images. Aim to achieve the seller ratings extension, and much more. This session takes a deep dive into numerous advanced optimisation techniques that help maximise the performance of your ad campaigns.
Speakers
Brad Geddes
Co-Founder, Adalysis, @bgTheory
Marcus Knight
Head of Paid Media, Koozai, @marcusknightModerator
SMX London Moderator:
Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing. He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region. BDBL MEDIA is now part of Digital Marketing agency Altima where Anders is a Partner involved in the international expansion from its French base into China, Russia, US and Canada.
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Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Speaker:
Marcus heads up the Paid Media team at Koozai, a UK based specialist and award winning digital marketing agency that works with some amazing clients across various industries. He has over five years’ experience working within agencies of all sizes, developing strategies for clients ranging from international household names, to boutique independently owned businesses. With a big passion for all things digital, he now spends his time focusing on leading the development of the paid media service offered at Koozai.
SMX London Speaker:
Global PPC Specialist, ZPG
@ansiclesAnu has been working in Digital Marketing for close to 8 years now, starting on agency side and moving to client side in November 2013. She initially dabbled in SEO but her specialty is now Paid Search and profitably managing huge multiple multi lingual/global accounts. She has achieved this by being proficient in several tech tools including Google AdWords, Bing Advertising, Marin, Kenshoo, AdWords Scripts, Google Analytics, Site Catalyst etc.
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The State of Digital Advertising in 2017: Trends, Challenges and Opportunities (1:00PM-1:45PM)
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Plus Session
Presented by:
Overview
During this session, we will explore:
- How current digital advertising trends are shaping paid search and social investments in 2017?
- Integrating search and social data to optimise ad spend, enable cross-channel targeting and maximise revenue
- The ROI of desktop search in a mobile-first world and how to deliver the best cross-device results
(open to pass holders)
SMX London Moderator:
Partner, altima°
@soandersAnders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing. He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region. BDBL MEDIA is now part of Digital Marketing agency Altima where Anders is a Partner involved in the international expansion from its French base into China, Russia, US and Canada.
SMX London Co-Moderator:
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SMX London Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Speaker:
Marcus heads up the Paid Media team at Koozai, a UK based specialist and award winning digital marketing agency that works with some amazing clients across various industries. He has over five years’ experience working within agencies of all sizes, developing strategies for clients ranging from international household names, to boutique independently owned businesses. With a big passion for all things digital, he now spends his time focusing on leading the development of the paid media service offered at Koozai.
SMX London Speaker:
Global PPC Specialist, ZPG
@ansiclesAnu has been working in Digital Marketing for close to 8 years now, starting on agency side and moving to client side in November 2013. She initially dabbled in SEO but her specialty is now Paid Search and profitably managing huge multiple multi lingual/global accounts. She has achieved this by being proficient in several tech tools including Google AdWords, Bing Advertising, Marin, Kenshoo, AdWords Scripts, Google Analytics, Site Catalyst etc.
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Caroline Delacroix
Global Director of Product Consulting, Marin Software
Passionate online marketer with 9 years' experience, I have occupied roles on the client side managing all Search and Social paid activity, to later join the Ad tech industry, with a stronger Sales and Technical focus. I am results driven, solve problems through creative thinking and excel in international settings.
Now serving as the Team Lead of Product Consulting across UK, Nordics, Central & Southern Europe. With very strong communication skills and technical knowledge, I represent Marin in most industry-leading speaking and networking events.
My areas of expertise include: Ad tech, Customer Acquisition, Enterprise Software Selling, Saas, Public Speaking, PPC, Search, Social, Display Retargeting.
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How Can Brands Leverage The Moments That Matter For Their Search Marketing Campaigns? (1:50PM-2:20PM)
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Plus Session
Presented by:
Overview
TBA
(open to pass holders)
SMX London Moderator:
Partner, altima°
@soandersAnders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing. He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region. BDBL MEDIA is now part of Digital Marketing agency Altima where Anders is a Partner involved in the international expansion from its French base into China, Russia, US and Canada.
SMX London Co-Moderator:
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SMX London Speaker:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Speaker:
Marcus heads up the Paid Media team at Koozai, a UK based specialist and award winning digital marketing agency that works with some amazing clients across various industries. He has over five years’ experience working within agencies of all sizes, developing strategies for clients ranging from international household names, to boutique independently owned businesses. With a big passion for all things digital, he now spends his time focusing on leading the development of the paid media service offered at Koozai.
SMX London Speaker:
Global PPC Specialist, ZPG
@ansiclesAnu has been working in Digital Marketing for close to 8 years now, starting on agency side and moving to client side in November 2013. She initially dabbled in SEO but her specialty is now Paid Search and profitably managing huge multiple multi lingual/global accounts. She has achieved this by being proficient in several tech tools including Google AdWords, Bing Advertising, Marin, Kenshoo, AdWords Scripts, Google Analytics, Site Catalyst etc.
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Kugeran Kugalingam
Director of Strategy, TVTY
Working in the Digital marketing industry for 7 years, Kugeran Kugalingam holds a great deal of experience, with a prominent knowledge in paid search. Before TVTY Kugeran worked as Account and Analytics Director at ZenithOptimedia, working within analytics and automation, and helping build further existing business retention. Joining TVTY 2 years and 4 months ago as Director of Strategy, Kugeran now harnesses his key experience and strategic thinking to create cross channel Moment Marketing strategies for clients across markets.
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SEO & Social: A Match Made In Marketing Heaven
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SEO
Overview
SEOs spend their days worrying about things like on-page content, structured data, technical issues and other high-precision tasks. By contrast, social media marketers spend most of their time on external sites, creating spontaneous content and focusing on relationships rather than technical issues. Sounds like oil and water, right?
The reality is that these two teams can be highly complementary, supporting and reinforcing their efforts for mutual benefit. In this session, our panelists will show you how they got the SEO and social media tribes to cooperate to supercharge their overall marketing campaigns.
Speakers
Jeff Ferguson
CEO, Fang Digital Marketing, @fangdigital
Samantha Hearn
Head of social media, Anicca Digital, @_thesocialsamModerator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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SMX London Speaker:
Jeff Ferguson is the CEO of Fang Digital Marketing. With over 15 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota.
No stranger to the industry speaking circuits throughout the US, Europe, and Asia, Jeff is a regular presenter at Digital Hollywood, Online Marketing Summit (OMS), Search Marketing Expo (SMX), Consumer Electronics Show (CES), Ad:tech, and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.
Jeff can be found on Twitter @fangdigital and @countxero.
SMX London Speaker:
Samantha Hearn is the Head of Social Media at Leicester-based Anicca Digital, a leading digital marketing agency whose merits include being finalists in The Drum Search Awards, Marketing Excellence Awards as well as being a prestigious Google Premier Partner. Samantha has worked with several top-tier lifestyle and fashion brands throughout her career in Social Media including New Look, Joules and Triumph International. An advocate for social commerce, she now spends her time producing intelligent creative campaigns for a range of eCommerce and B2B clients with her fantastic team at Anicca Digital.
SMX London Speaker:
Global PPC Specialist, ZPG
@ansiclesAnu has been working in Digital Marketing for close to 8 years now, starting on agency side and moving to client side in November 2013. She initially dabbled in SEO but her specialty is now Paid Search and profitably managing huge multiple multi lingual/global accounts. She has achieved this by being proficient in several tech tools including Google AdWords, Bing Advertising, Marin, Kenshoo, AdWords Scripts, Google Analytics, Site Catalyst etc.
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How To Test (& Perfect!) Nearly Everything
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Paid Search
Overview
Creating successful ads use to be as simple writing a great headline and two lines of text. Now with so many extensions, device adaptations, dynamic text, and even display ads playing crucial roles in campaigns, creating ads can seem more like an engineering challenge than creative one.
In this session, we'll show you how to develop great ads that are equal parts creative genius and technical savvy, and proving it through testing.
Speakers
Andreas Reiffen
CEO and Founder, Crealytics, @AndreasReiffen
Gianpaolo Lorusso
Web Marketing & Usability Professional, ADworld Experience, @GianpsModerator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
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SMX London Speaker:
Andreas Reiffen is an entrepreneur, marketing technologist and thought leader in data-driven advertising. Between 2006 and 2008 Andreas operated as a PPC super affiliate working for Zappos and other retailers. In 2008 he founded crealytics, the Berlin-based provider of camato, the leading Google Shopping Tool to automate PLA campaigns and improve performance. Several of the largest international Ecommerce retailers are using camato to manage Google Shopping in more than 100 markets across the globe, generating over $3B in revenues per year. camato has been shortlisted for numerous awards in 2016 including European Performance Marketing and Drum Search.
SMX London Speaker:
Gianpaolo's personal motto is: "Success is not easy money, but being proud of what you do". And he would also add that this is why he will probably never get rich (or not rich enough)!
He was one of the first Italian web professionals who got involved in Search Engine Marketing in late nineties. AdWords certified partner since 2005, he contributes to several PPC industry specialized blogs and speaks regularly in international web marketing events. In 2012 he created ADworld Experience, which now is the largest PPC-cases-only event in the world. He is now actively working as AdWords & Conversion Rate Optimizer freelance professional for several important companies and Non Profit organizations. His last project is PPCPM.com, an AdWords performance monitoring tool available in free beta.
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Global PPC Specialist, ZPG
@ansiclesAnu has been working in Digital Marketing for close to 8 years now, starting on agency side and moving to client side in November 2013. She initially dabbled in SEO but her specialty is now Paid Search and profitably managing huge multiple multi lingual/global accounts. She has achieved this by being proficient in several tech tools including Google AdWords, Bing Advertising, Marin, Kenshoo, AdWords Scripts, Google Analytics, Site Catalyst etc.
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3:00 PM-3:30 PM
Refreshments & Expo Hall Time
The Latest In Advanced Technical SEO
Close-
Focus
SEO -
Track
SEO
Overview
You've mastered the SEO technical basics, but even most battle-scarred veterans are challenged when they dive into the murky world of web site infrastructure. URL parameter facets + pagination + canonicalization? Mobile + international versions? Local/geo + rel next/prev + AJAX + JavaScript + HTTPS? If you're stumped, you're in good company. Come hear how the experts tackle the crazy, complicated technical issues that sabotage even the best SEO efforts.
Speakers
Dawn Anderson
International SEO Consultant / Director / Lecturer, Move It Marketing / Manchester Metropolitan University, @dawnieando
Mikkel deMib Svendsen
CEO & Partner, Waimea Digital, @demib
Patrick Stox
Technical SEO Specialist, IBM, @patrickstoxModerator
SMX London Moderator:
Mikkel deMib Svendsen is one of the grand old men in the search industry. Since 1996 he has worked with search engines - as manager of the largest Scandinavian search engine, as VP of product development in the search technology company Ankiro and as SEO consultant in his own agencies.
Mikkel is known for his work with advanced technical SEO issues. He published his first SEO book in 1999 and have since then published 6 more; is the author of more than 1.500 articles; co-hosted the WebmasterRadio.fm Show Strikepoint for 8 years and have spoken at more than 200 conferences in Europe, USA, the Middle East and UK since the first one in year 2000.
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Dawn Anderson
International SEO Consultant / Director / Lecturer, Move It Marketing / Manchester Metropolitan University
@dawnieandoBesides being an international SEO Consultant and Search Strategist, Dawn is also a lecturer at Manchester Metropolitan University, Pg Dip DigM, MSc Researcher and judge for the EU, US, UK and Northern Digital Search Awards. Over the years she has worked with industry leading digital marketing agencies and brands on enterprise and startup SEO campaigns across fashion, legal, auto, travel, finance, telecoms, insurance and gambling.
SMX London Speaker:
Mikkel deMib Svendsen is one of the grand old men in the search industry. Since 1996 he has worked with search engines - as manager of the largest Scandinavian search engine, as VP of product development in the search technology company Ankiro and as SEO consultant in his own agencies.
Mikkel is known for his work with advanced technical SEO issues. He published his first SEO book in 1999 and have since then published 6 more; is the author of more than 1.500 articles; co-hosted the WebmasterRadio.fm Show Strikepoint for 8 years and have spoken at more than 200 conferences in Europe, USA, the Middle East and UK since the first one in year 2000.
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Patrick Stox is an SEO Specialist for IBM, organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), and a contributing author for Search Engine Land.
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Attribution Success In A Cross-Device World
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Focus
All -
Track
Analytics, Conversion & Reporting
Overview
With mobile search volume now exceeding desktop, marketers are facing new challenges in understanding how and if their campaigns are succeeding. Google, Microsoft, Facebook and others all have various approaches for measuring and reporting cross-device impact.
In this session, we'll take an in-depth look at how marketers are approaching new data that's now available, including Google's estimated total conversions reporting, proper modeling and tagging for better cross-device attribution.
Speakers
Russell McAthy
CEO, CUBED, @therustybear
Rebekah Schelfhout
Associate Head of PPC, Merkle | Periscopix, @rebekahtweetModerator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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Rebekah Schelfhout is Associate Head of PPC at UK based paid media agency Merkle | Periscopix. With over 8 years' experience at the company she has acquired specialist knowledge across both the AdWords and Bing platforms. She has managed accounts across a range of sectors with specializations in retail and e-commerce and has a particular passion for the Google Display Network. Rebekah was announced as the 30th most influential person in search in the UK in The Drum Search Top 50 2014. She is a regular blogger for Search Engine Land and has spoken at SMX London, Internet World and SMX East.
SMX London Speaker:
Technical SEO Specialist, IBM
@patrickstoxPatrick Stox is an SEO Specialist for IBM, organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), and a contributing author for Search Engine Land.
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Digital Transformation (3:30PM-4:15PM)
Close-
Focus
-
Track
Plus Session
SMX London Moderator:
Founder, AdAlysis
@bgTheoryBrad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
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Rebekah Schelfhout is Associate Head of PPC at UK based paid media agency Merkle | Periscopix. With over 8 years' experience at the company she has acquired specialist knowledge across both the AdWords and Bing platforms. She has managed accounts across a range of sectors with specializations in retail and e-commerce and has a particular passion for the Google Display Network. Rebekah was announced as the 30th most influential person in search in the UK in The Drum Search Top 50 2014. She is a regular blogger for Search Engine Land and has spoken at SMX London, Internet World and SMX East.
SMX London Speaker:
Technical SEO Specialist, IBM
@patrickstoxPatrick Stox is an SEO Specialist for IBM, organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), and a contributing author for Search Engine Land.
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4:30 PM-4:35 PM
Transition
Future-Proofing Your SEO
Close-
Focus
SEO -
Track
SEO
Overview
So your website is a model of SEO technical best practices, but you want to know what to focus on next. What will be the next algorithm change that will hurt unprepared websites? Which new trends are going to be a good investment for the future? Conversely, what technology solutions will become dead-ends, like the method for making AJAX indexable that Google abandoned? Come hear how you can solve performance issues and future-proof your site without sacrificing SEO.
Speakers
Hannah Thorpe
Head Of SEO, White.net, @hannahjthorpe
Stephen Kenwright
Director of Search, Branded3, @stekenwright
David Carralon
Head of International SEO, CareerBuilder France, @davidcarralonModerator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
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Hannah is Head of SEO at White.net, and works with clients to produce multi-platform campaigns through every stage from ideation through to completion. Hannah's role covers everything from leading complex technical strategies, to creating innovative content campaigns and harnessing data to drive results. With experience speaking at multiple conferences, including BrightonSEO, Search London and SEONow and a regular blogging slot on State of Digital, Hannah is always happy to share tips and debate the controversies of the latest changes in technical SEO best practice.
SMX London Speaker:
Stephen is director of search at St. Ives Group-owned Branded3 - the best large SEO agency in Europe according to the 2016 judges of the EU Search Awards - and is responsible for search and analytics. Writing weekly for the Drum Magazine, Stephen has presented at more than 100 industry events since joining B3 in 2012 and now organises the SearchLeeds conference, hosting hundreds of marketers from around Europe every year. Stephen's blog is http://www.seowizz.net/
SMX London Speaker:
David is Head of International SEO at CareerBuilder, the largest Jobs board site in the US with international expansion across the globe. Managing a wide range of multilingual projects David is responsible for writing, developing and internally promoting the organisation's International SEO strategy. David blogs at https://davidcarralon.com/blog
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Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch
Close-
Focus
SEM -
Track
Paid Search
Overview
Multidisciplinary search marketers (yes, that means you!) are best prepared to handle the growing complexity of digital advertising and fulfill the omnichannel promise. If you've mastered scripts, bid modifications and elaborate combinations of extensions, using paid search and social media together could be your next big move.
In this session, you'll learn how to apply your hard-earned expertise to marrying search and social media advertising, creating the ultimate combination of push and pull.
SMX London Moderator:
Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing. He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region. BDBL MEDIA is now part of Digital Marketing agency Altima where Anders is a Partner involved in the international expansion from its French base into China, Russia, US and Canada.
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Nicole looks after the Webrepublic SEA clients from the luxury and travel industry, and devotes some of her time to one of our Corporate Social Responsibility program clients, and NGO based in South Africa. She applies the knowledge gained from her masters degree in mass communication towards strategic customer development and campaign enhancement.
With regards to her technical skills she has specialized on the topic of programmatic search advertising and has built up profound knowledge and knowhow around DoubleClick Search, Google, and Bing over the past five years.
SMX London Speaker:
As an independent consultant and agency veteran, Tim has worked on SMBs as well as industry-leading clients in travel, hospitality, higher education, entertainment, fitness and more, working on brands such as The Outer Banks (USA), QT Hotels & Resorts (AUS/NZ), Rydges Hotels & Resorts (AUS/NZ/UK), Louisiana State University (USA), Marriott Hotels (USA), and Event Cinemas (AUS/NZ).
Uniting analytics across platforms in order to drive more intelligent decisions whilst respecting brand identity and story has been the staple of his work in the digital marketing field. From contributing to influencer marketing measurement alongside Klout to multiple SMX appearances, he has always been an advocate of creative marketing campaigns with measurable results. Tim recently returned to America from Australia after spending 18 months guiding the digital strategy of Event Hospitality & Entertainment to open up his new consulting agency: Phrasing Inc.
SMX London Speaker:
Head of International SEO, CareerBuilder France
@davidcarralonDavid is Head of International SEO at CareerBuilder, the largest Jobs board site in the US with international expansion across the globe. Managing a wide range of multilingual projects David is responsible for writing, developing and internally promoting the organisation's International SEO strategy. David blogs at https://davidcarralon.com/blog
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5:30 PM-6:30 PM
Reception
6:30 PM-9:30PM
Networking Drinks with London SEO
Meet your fellow conference attendees for drinks at Williams Ale and Cider House
Wednesday - 24th May
8:00 AM-9:00 AM
Breakfast & Registration
Conversion Rates & The Law of Diminishing Astonishment
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Focus
SEM -
Track
Analytics, Conversion & Reporting
Overview
We all know how exhilarating it can be to optimize new campaigns when double-digit returns are relatively easy to achieve. Eventually, though, growth flattens and gains are tougher to come by. Grasping at straws and a million new ideas is not the answer.
Our panel will share conversion optimization strategies that are boosting performance of mature campaigns, and the tactics, processes and best practices that have worked to minimize the Law of Diminishing Astonishment.
(open to pass holders)
Speakers
Khalid Saleh
CEO, Invesp, @khalidh
Joe Doveton
Business Director, Fresh Egg, @dovetonjoeModerator
SMX London Moderator:
Matt Van Wagner is a seasoned sales and marketing professional specializing in paid and local search engine marketing strategies for small and medium-sized companies in the United States and Canada. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt has been a popular speaker at SMX and other search conferences. Matt is President and founder of Find Me Faster a search engine marketing firm based in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), and SEMPO, the Search Engine Marketing Professionals Organization as a member and contributing courseware developer for the SEMPO Institute. Matt writes occasionally on internet, search engines and technology topics for IMedia, The NH Business Review and other publications and served as technical editor for Andrew Goodman's "Winning Results with Google AdWords" and Mona Elesseily's "Yahoo! Search Marketing Handbook." Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.
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Khalid Saleh is co-founder of conversion rate optimization company Invesp. He is the co-author of Amazon.com bestselling book "Conversion Optimization: The Art and Science of Converting Visitors into Customer" by O'Reilly media.
Khalid is an in-demand speaker who has presented at such industry events as SMX, SES, PubCon, Emetrics, Conversion Conference, ACCM and DMA, among others. A recognized expert of marketing strategy, Khalid has been a frequent guest in key media outlets, including CNN, BBC, SKY, France 24, MSNBC, New York Times, National Public Radio, and more. His 18 years of professional and entrepreneurial experience includes growing companies from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies.
A respected thought leader, he is a trusted advisor to a growing number of global companies. His in-the-trenches experience working with hundreds of executives and entrepreneurs has allowed them refocus their marketing strategies to achieve higher profits while capturing the hearts of their customers. Through his firm, Invesp, he has helped leading companies including 3M, O'Reilly, the Special Olympics, DishNetwork, Discovery, and more increase their online revenue by creating successful marketing campaigns.
SMX London Speaker:
Joe has worked in digital since the days of Alta Vista, dial up and fat monitors and has enjoyed a variety of agency, publisher and client direct roles for major PLCS and start-ups. An expert on international and cultural approaches to conversion optimisation, Joe speaks on this topic all over the world and has contributed thought leadership articles for media as diverse as eConsultancy, The Drum and UX Magazine (US).
SMX London Speaker:
Head of International SEO, CareerBuilder France
@davidcarralonDavid is Head of International SEO at CareerBuilder, the largest Jobs board site in the US with international expansion across the globe. Managing a wide range of multilingual projects David is responsible for writing, developing and internally promoting the organisation's International SEO strategy. David blogs at https://davidcarralon.com/blog
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Why Going Global Is Essential To Your Business
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Focus
All -
Track
SMX Advanced
Overview
As the world becomes increasingly connected, it's becoming more vital than ever for virtually all businesses - regardless of size - to have a global online presence. And taking a one-size-fits-all approach won't cut it. Learn from Frederic Schaub, Marriott International's Digital Services Senior Manager of Global Strategy as he discusses the right (and wrong!) approaches to international SEO, PPC, social and content, and how marketers can win when going global.
Speakers
Frederic Schaub
Senior Manager, Global Strategy | Marriott Digital Services, Marriott International, @MrFred_SModerator
SMX London Moderator:
Mikkel deMib Svendsen is one of the grand old men in the search industry. Since 1996 he has worked with search engines - as manager of the largest Scandinavian search engine, as VP of product development in the search technology company Ankiro and as SEO consultant in his own agencies.
Mikkel is known for his work with advanced technical SEO issues. He published his first SEO book in 1999 and have since then published 6 more; is the author of more than 1.500 articles; co-hosted the WebmasterRadio.fm Show Strikepoint for 8 years and have spoken at more than 200 conferences in Europe, USA, the Middle East and UK since the first one in year 2000.
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Frederic Schaub
Senior Manager, Global Strategy | Marriott Digital Services, Marriott International
@MrFred_SFred leads international expansion at Marriott Digital Services, the in-house digital agency of Marriott International. He is responsible for the development and implementation of global services to support clients, partnering with corporate headquarters and providing training programs for his team and clients. Fred brings over 10 years of digital marketing experience in Europe and the USA. He previously led SEO for Marriott International's enterprise SEO team and before that worked in the field with Marriott's ecommerce organization. He is an avid traveler, speaks 3 languages fluently, enjoys sailing, running, cooking, and spending time with his wife and son. A keen learner, Fred has taken to regularly writing articles for the MDS blog (MDS Decoded) and may get into Mandarin in the future.
SMX London Speaker:
Business Director, Fresh Egg
@dovetonjoeJoe has worked in digital since the days of Alta Vista, dial up and fat monitors and has enjoyed a variety of agency, publisher and client direct roles for major PLCS and start-ups. An expert on international and cultural approaches to conversion optimisation, Joe speaks on this topic all over the world and has contributed thought leadership articles for media as diverse as eConsultancy, The Drum and UX Magazine (US).
SMX London Speaker:
Head of International SEO, CareerBuilder France
@davidcarralonDavid is Head of International SEO at CareerBuilder, the largest Jobs board site in the US with international expansion across the globe. Managing a wide range of multilingual projects David is responsible for writing, developing and internally promoting the organisation's International SEO strategy. David blogs at https://davidcarralon.com/blog
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Faster: How To Develop Content That Converts More Quickly
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Focus
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Track
SMX Advanced
Overview
Many marketers overlook significant data from search, social media, call centers and CRM databases that can be leveraged to create content designed to more quickly capture qualified leads and generate sales. Using real examples from Fortune 100 companies he's worked with, Bill Hunt, co-author of the best selling book "Search Engine Marketing, Inc." will demonstrate how to tap into this data, mine the insights and develop the content plan that will take your programs to the next level.
Speakers
Moderator
SMX London Moderator:
Mikkel deMib Svendsen is one of the grand old men in the search industry. Since 1996 he has worked with search engines - as manager of the largest Scandinavian search engine, as VP of product development in the search technology company Ankiro and as SEO consultant in his own agencies.
Mikkel is known for his work with advanced technical SEO issues. He published his first SEO book in 1999 and have since then published 6 more; is the author of more than 1.500 articles; co-hosted the WebmasterRadio.fm Show Strikepoint for 8 years and have spoken at more than 200 conferences in Europe, USA, the Middle East and UK since the first one in year 2000.
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Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.
Bill is considered one of the top thought leader on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker haven spoken at conferences in over 30 countries including SM XAdvanced and East and SM XWest. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.
Bill is the co-author of the best selling book Search Engine Marketing, Inc. Driving Traffic to Your Companies Web Site from IBM Press now in it's 3rd Edition. Bill also writes Global Marketing columns for Search Engine Watch And Search Engine Land.
SMX London Speaker:
Business Director, Fresh Egg
@dovetonjoeJoe has worked in digital since the days of Alta Vista, dial up and fat monitors and has enjoyed a variety of agency, publisher and client direct roles for major PLCS and start-ups. An expert on international and cultural approaches to conversion optimisation, Joe speaks on this topic all over the world and has contributed thought leadership articles for media as diverse as eConsultancy, The Drum and UX Magazine (US).
SMX London Speaker:
Head of International SEO, CareerBuilder France
@davidcarralonDavid is Head of International SEO at CareerBuilder, the largest Jobs board site in the US with international expansion across the globe. Managing a wide range of multilingual projects David is responsible for writing, developing and internally promoting the organisation's International SEO strategy. David blogs at https://davidcarralon.com/blog
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Optimising Content For Voice Search & Virtual Assistants
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Focus
SEO -
Track
SMX Advanced
Overview
In the age of mobile devices and virtual assistants, the future of SEO requires optimizing content for voice search. New devices such as Apple's Siri, Amazon Echo and Google Home are further accelerating the trend toward voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice-driven.
SMX London Moderator:
Mikkel deMib Svendsen is one of the grand old men in the search industry. Since 1996 he has worked with search engines - as manager of the largest Scandinavian search engine, as VP of product development in the search technology company Ankiro and as SEO consultant in his own agencies.
Mikkel is known for his work with advanced technical SEO issues. He published his first SEO book in 1999 and have since then published 6 more; is the author of more than 1.500 articles; co-hosted the WebmasterRadio.fm Show Strikepoint for 8 years and have spoken at more than 200 conferences in Europe, USA, the Middle East and UK since the first one in year 2000.
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Business Director, Fresh Egg
@dovetonjoeJoe has worked in digital since the days of Alta Vista, dial up and fat monitors and has enjoyed a variety of agency, publisher and client direct roles for major PLCS and start-ups. An expert on international and cultural approaches to conversion optimisation, Joe speaks on this topic all over the world and has contributed thought leadership articles for media as diverse as eConsultancy, The Drum and UX Magazine (US).
SMX London Speaker:
Head of International SEO, CareerBuilder France
@davidcarralonDavid is Head of International SEO at CareerBuilder, the largest Jobs board site in the US with international expansion across the globe. Managing a wide range of multilingual projects David is responsible for writing, developing and internally promoting the organisation's International SEO strategy. David blogs at https://davidcarralon.com/blog
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10:15 AM-10:45 AM
Refreshment Break & Expo Hall Time
Taking Audience Targeting To The Next Level
Close-
Focus
SEM -
Track
Paid Search
Overview
Vast improvements in audience segmentation and message targeting has been enabled by new techniques and data accessibility through Google Analytics, Facebook, Twitter and other platforms. This ability to offer personalized ad experiences significantly impacts conversion rates and ROI.
In this session, you'll learn innovative tatics for segmenting audiences and tailoring ad campaigns that speak to prospective customers at a seemingly one-to-one level.
Speakers
Anders Hjorth
Partner, altima°, @soanders
Anna Shirley
PPC Team Leader, Merkle | Periscopix, @annashirley13
Jonathan Kagan
Sr Director of Search and Biddable Media, MARC USA, @jonkaganModerator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
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SMX London Speaker:
Anders Hjorth is a digital marketing professional with a broad experience across SEO, Paid Search, Social Media, Content marketing and Programmatic. He frequently speaks and writes internationally on Digital Marketing.
He was among the first SEOs in France, involved in the first affiliate platforms and the first to be certified Google Advertising Professional there, Anders was also a pioneer of Content marketing. He has founded and co-founded several agencies: Relevant Traffic (Search Marketing), BDBL MEDIA (Biddable Media) and SEMY-award winner AZNOS (Content Marketing) and was COO for GroupM Search for the EMEA region. BDBL MEDIA is now part of Digital Marketing agency Altima where Anders is a Partner involved in the international expansion from its French base into China, Russia, US and Canada.
SMX London Speaker:
Anna is a PPC Team Leader at UK-based digital marketing agency, Merkle | Periscopix. With 4 years experience in the industry, she oversees strategy on a number of accounts that sit within her team. She is also actively involved in client work in an Account Director capacity, with a particular focus on B2B and eCommerce. With a background in languages and a previous career as a translator, shes also interested in international expansion and global strategy. She is also a regular guest blogger for Search Engine Land, Marketing Land and MarTech Today.
SMX London Speaker:
Jonathan Kagan, senior director of search and biddable media at MARC USA | Results Digital, began working in the online marketing industry in 2005, supporting search campaigns before expanding into other digital marketing sectors.
Prior to working with MARC USA, Kagan ran search marketing teams for Mediacom, Forbes, and Digitas. He led the enterprise search operations for clients like American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. He also created and oversaw Digitas Central America's search marketing operation.
You may of seen some of his presentations on mobile and multi-screen marketing at conferences like SES New York, ClickZ Live, Ad-Tech and SMX.
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Ranking Factors In 2017: What's Important, What's Not
Close-
Focus
All -
Track
SMX Advanced
Overview
With loads of guesswork and assumptions, the debate about Google ranking factors is never ending and evolves with every major algorithm update. In this session, come hear the results of a comprehensive ranking study conducted by SEMrush. The study examined 600,000 keywords and data volume was big enough to provide a local perspective and identify local differences for the U.S., U.K., Australia and major European countries.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
SMX London Speaker:
PPC Team Leader, Merkle | Periscopix
@annashirley13Anna is a PPC Team Leader at UK-based digital marketing agency, Merkle | Periscopix. With 4 years experience in the industry, she oversees strategy on a number of accounts that sit within her team. She is also actively involved in client work in an Account Director capacity, with a particular focus on B2B and eCommerce. With a background in languages and a previous career as a translator, shes also interested in international expansion and global strategy. She is also a regular guest blogger for Search Engine Land, Marketing Land and MarTech Today.
SMX London Speaker:
Sr Director of Search and Biddable Media, MARC USA
@jonkaganJonathan Kagan, senior director of search and biddable media at MARC USA | Results Digital, began working in the online marketing industry in 2005, supporting search campaigns before expanding into other digital marketing sectors.
Prior to working with MARC USA, Kagan ran search marketing teams for Mediacom, Forbes, and Digitas. He led the enterprise search operations for clients like American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. He also created and oversaw Digitas Central America's search marketing operation.
You may of seen some of his presentations on mobile and multi-screen marketing at conferences like SES New York, ClickZ Live, Ad-Tech and SMX.
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Data Driven Marketing: A How-To Guide
Close-
Focus
All -
Track
SMX Advanced
Overview
Dispel the myth of impossible to build data driven strategies. Follow Russell's structured approach to align your full marketing stack to be completely powered by data. To build a strategy you need an in-depth understanding of all the complexities involved, from initial creation all the way to analysis of seasonality and external trends - and the only way to do this is through data. This is the future of marketing.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
SMX London Speaker:
PPC Team Leader, Merkle | Periscopix
@annashirley13Anna is a PPC Team Leader at UK-based digital marketing agency, Merkle | Periscopix. With 4 years experience in the industry, she oversees strategy on a number of accounts that sit within her team. She is also actively involved in client work in an Account Director capacity, with a particular focus on B2B and eCommerce. With a background in languages and a previous career as a translator, shes also interested in international expansion and global strategy. She is also a regular guest blogger for Search Engine Land, Marketing Land and MarTech Today.
SMX London Speaker:
Sr Director of Search and Biddable Media, MARC USA
@jonkaganJonathan Kagan, senior director of search and biddable media at MARC USA | Results Digital, began working in the online marketing industry in 2005, supporting search campaigns before expanding into other digital marketing sectors.
Prior to working with MARC USA, Kagan ran search marketing teams for Mediacom, Forbes, and Digitas. He led the enterprise search operations for clients like American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. He also created and oversaw Digitas Central America's search marketing operation.
You may of seen some of his presentations on mobile and multi-screen marketing at conferences like SES New York, ClickZ Live, Ad-Tech and SMX.
SMX London Speaker:
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SMX London Speaker:
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All Google Manual Penalties Explained
Close-
Focus
SEO -
Track
SMX Advanced
Overview
Former senior Google Search Quality team member Kaspar Szymanski explains all Google manual penalties, their impact on your website and how to deal with them swiftly and successfully. You'll learn:
- What types of penalties exist?
- How do they impact my website?
- How to successfully remove any penalty,
- How to communicate with Google, and
- How to avoid manual penalties in the future.
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Kaspar Szymanski a renowned SEO expert, former senior member of the famed Google Search Quality team and among the select few former Googlers with extensive policy driving, webspam hunting and webmaster outreach expertise. Nowadays Kaspar applies his skill set to recover websites from Google penalties and help clients to max out the potential of their websites in search engines.
SMX London Speaker:
PPC Team Leader, Merkle | Periscopix
@annashirley13Anna is a PPC Team Leader at UK-based digital marketing agency, Merkle | Periscopix. With 4 years experience in the industry, she oversees strategy on a number of accounts that sit within her team. She is also actively involved in client work in an Account Director capacity, with a particular focus on B2B and eCommerce. With a background in languages and a previous career as a translator, shes also interested in international expansion and global strategy. She is also a regular guest blogger for Search Engine Land, Marketing Land and MarTech Today.
SMX London Speaker:
Sr Director of Search and Biddable Media, MARC USA
@jonkaganJonathan Kagan, senior director of search and biddable media at MARC USA | Results Digital, began working in the online marketing industry in 2005, supporting search campaigns before expanding into other digital marketing sectors.
Prior to working with MARC USA, Kagan ran search marketing teams for Mediacom, Forbes, and Digitas. He led the enterprise search operations for clients like American Express, Revlon, GlaxoSmithKline, Equifax, Mead Johnson, and Abbvie. He also created and oversaw Digitas Central America's search marketing operation.
You may of seen some of his presentations on mobile and multi-screen marketing at conferences like SES New York, ClickZ Live, Ad-Tech and SMX.
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SMX London Speaker:
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SMX London Speaker:
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12:00 PM-1:00 PM
Lunch & Expo Hall Time
Fun With Google Analytics
Close-
Focus
BOTH -
Track
Analytics, Conversion & Reporting
Overview
Everyone knows the value of Google Analytics, but very few companies are inputing and extracting all the data possible from this powerful tool. In this session, we will look at valuable ways to use Google Analytics that can help improve any marketing discipline - from SEO to PPC and beyond.
Speakers
Arnout Hellemans
Analytics / Conversion Consultant, Onlinemarkethink / 2care4kids, @hellemans
Ayat Shukairy
Co-founder, Invesp, @ayat
Christina Sanders
Enterprise Campaign Manager, 97th Floor, @ChristinaHSanModerator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Arnout Hellemans has been in the analytics / search space for 10+ years, and just loves leveraging data points (mostly Google Analytics) to increase the profitability of any business. His biggest thing is tweaking any online business. He really loves digging around in google analytics finding new stuff he can optimise. Worked for big and small sites, he has been involved in all kinds of projects over the years from saas to ecommerce and lead generation.
SMX London Speaker:
Ayat Shukairy spent the last decade working with companies across the globe, explaining how they can create websites which users fall in love while generating great revenue. In her amazon.com best-selling book "Conversion Optimization: The Art and Science of Converting Prospects into Customers", she explains how the six marketing principles: customer persona, trust and confidence, buying stages, engagement, FUDs, and incentives define success of all types of marketing initiatives, from websites to policy strategies.
Ayat is the brains and driving force behind Invesp, a globally recognized provider of conversion optimization software and services. She has worked with some of the world top brands such as, 3M, O'Reilly, the Special Olympics, Discovery, helping them increase online revenue by creating successful marketing campaigns. Her tenure years as a professional includes helping companies grow from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies. She is a frequent speaker at conferences, different business groups and academic forums throughout the world. She continues to generate one of the most positive word-of-mouth and referrals. Ayat speaks on digital marketing, marketing optimization, and how to build a world class website.
SMX London Speaker:
Christina Sanders is an enterprise campaign manager at 97th Floor, a full-service digital marketing agency. She creates and oversees marketing campaigns for enterprise-level clients and manages an integrated team of marketers, copywriters and designers. She has 6 years of experience in marketing and communications with expertise in SEO, content marketing, CRO, email marketing and social media marketing. Her experience includes a wide span of clients and industries from Fortune 500 companies to Silicon Valley startups.
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21 Ways To Fine-Tune A PPC Account
Close-
Focus
SEM -
Track
SMX Advanced
Overview
We've all faced the challenge of trying to manage all the moving parts of an account, running up against conflicting priorities, or even feeling overwhelmed by not knowing what to do next. In this session, seasoned AdWords professional Andrew Goodman will show you how to whip a mediocre account into boss-happy shape by swiftly taking a series of actions in one direction only: tightening. These are guaranteed ROI-boosters. You'll take away definitive ideas for not one, not two, but 21 different actions you can take to regain control of a balky PPC account by eliminating common -- but often hidden -- areas of waste.
SMX London Moderator:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX London Co-Moderator:
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SMX London Speaker:
Andrew is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero manages clients' paid search campaigns; full service organic search "Findability" from SEO audit through content strategy; display advertising, and other forms of effective audience targeting. Clients include fast-growth companies (eg. Well.ca) and recognized brands alike. He is author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and a co-founder and longtime board member of HomeStars, a consumer review site that recently reached #71 on PROFIT mag's Profit 500. His current goals include improving Page Zero's "inbound strategy" and authoring new tools.
SMX London Speaker:
Co-founder, Invesp
@ayatAyat Shukairy spent the last decade working with companies across the globe, explaining how they can create websites which users fall in love while generating great revenue. In her amazon.com best-selling book "Conversion Optimization: The Art and Science of Converting Prospects into Customers", she explains how the six marketing principles: customer persona, trust and confidence, buying stages, engagement, FUDs, and incentives define success of all types of marketing initiatives, from websites to policy strategies.
Ayat is the brains and driving force behind Invesp, a globally recognized provider of conversion optimization software and services. She has worked with some of the world top brands such as, 3M, O'Reilly, the Special Olympics, Discovery, helping them increase online revenue by creating successful marketing campaigns. Her tenure years as a professional includes helping companies grow from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies. She is a frequent speaker at conferences, different business groups and academic forums throughout the world. She continues to generate one of the most positive word-of-mouth and referrals. Ayat speaks on digital marketing, marketing optimization, and how to build a world class website.
SMX London Speaker:
Enterprise Campaign Manager, 97th Floor
@ChristinaHSanChristina Sanders is an enterprise campaign manager at 97th Floor, a full-service digital marketing agency. She creates and oversees marketing campaigns for enterprise-level clients and manages an integrated team of marketers, copywriters and designers. She has 6 years of experience in marketing and communications with expertise in SEO, content marketing, CRO, email marketing and social media marketing. Her experience includes a wide span of clients and industries from Fortune 500 companies to Silicon Valley startups.
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Spot-On Targeting With Location-Based Ads
Close-
Focus
SEM -
Track
SMX Advanced
Overview
63% of smartphone users want ads to be customised to their location, and they want those ads to react to their immediate surroundings, not just be localised to their city. Location-based ads, or LBA's, are not only preferred by consumers, but they lead them to visit stores and/or make purchases at higher rates than generic brand messages.
Caleb Donegan will walk you through the science of why consumers gravitate to geographically relevant ads, best practices for localizing ads and targeting and offer case studies of big brands reaching a level of micro-relevance never seen before in search engine marketing.
SMX London Moderator:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX London Co-Moderator:
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SMX London Speaker:
Caleb Donegan, an expert in national-to-local paid and organic search, has led cutting-edge SEO, SEM and analytics initiatives for brands, agencies, and tech companies throughout his 10+ years in the industry.
As VP of Product & Digital Strategy for Balihoo, Caleb leads the evolution of location-based advertising software and builds search strategies for leading consumer brands such as Aflac and Kohler Plumbing. He has spoken at popular search conferences on topics ranging from map advertising to local SEO strategies, and regularly contributes to industry publications.
Caleb is a bonafide sports addict and avid fly fisherman. He lives in Boise, Idaho where he enjoys the area's ski resorts and outdoor recreation with his family.
SMX London Speaker:
Co-founder, Invesp
@ayatAyat Shukairy spent the last decade working with companies across the globe, explaining how they can create websites which users fall in love while generating great revenue. In her amazon.com best-selling book "Conversion Optimization: The Art and Science of Converting Prospects into Customers", she explains how the six marketing principles: customer persona, trust and confidence, buying stages, engagement, FUDs, and incentives define success of all types of marketing initiatives, from websites to policy strategies.
Ayat is the brains and driving force behind Invesp, a globally recognized provider of conversion optimization software and services. She has worked with some of the world top brands such as, 3M, O'Reilly, the Special Olympics, Discovery, helping them increase online revenue by creating successful marketing campaigns. Her tenure years as a professional includes helping companies grow from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies. She is a frequent speaker at conferences, different business groups and academic forums throughout the world. She continues to generate one of the most positive word-of-mouth and referrals. Ayat speaks on digital marketing, marketing optimization, and how to build a world class website.
SMX London Speaker:
Enterprise Campaign Manager, 97th Floor
@ChristinaHSanChristina Sanders is an enterprise campaign manager at 97th Floor, a full-service digital marketing agency. She creates and oversees marketing campaigns for enterprise-level clients and manages an integrated team of marketers, copywriters and designers. She has 6 years of experience in marketing and communications with expertise in SEO, content marketing, CRO, email marketing and social media marketing. Her experience includes a wide span of clients and industries from Fortune 500 companies to Silicon Valley startups.
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Harnessing The Power Of Facebook Sequential Ads
Close-
Focus
SEM -
Track
SMX Advanced
Overview
Advertisers have long known that ads that tell a compelling story are the most effective way to engage with prospects and customers. Facebook Sequential Ads allow you to tell a story before asking people to buy something, and studies have shown they are significantly more effective than ads with immediate calls to action. In this session, learn about the three main types of Sequential ads - their pros and cons and the best ad formats for them, as well as considerations and tips for planning your approach to this powerful social advertising platform.
SMX London Moderator:
Christine Churchill is the President of KeyRelevance, a full service search engine marketing company offering search engine optimization, strategic link building, and pay per click management.
Ms Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO) and is currently Chairman of the Dallas / Fort Worth Search Engine Marketing Association. Ms. Churchill holds a Masters Degree in Business and has over ten years online marketing experience.
Ms. Churchill is a regular speaker at Search Marketing Expo, Search Engine Strategies, PubCon, and High Rankings Seminars. She is a columnist at Search Engine Land and has written extensively on search marketing.
SMX London Co-Moderator:
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SMX London Speaker:
Tara has specialised in PPC for over six years, having managed large-scale accounts for both lead-generation and ecommerce accounts. Her experience spans a wide variety of clients and industries, from multi-million pound travel industry brands and leading high street fashion retailers, to SMEs and local businesses. Tara's expertise covers the full biddable landscape, from search to display and social media advertising. She's a regular author on State of Digital, as well as having written for other industry leading blogs such as Wordstream.
SMX London Speaker:
Co-founder, Invesp
@ayatAyat Shukairy spent the last decade working with companies across the globe, explaining how they can create websites which users fall in love while generating great revenue. In her amazon.com best-selling book "Conversion Optimization: The Art and Science of Converting Prospects into Customers", she explains how the six marketing principles: customer persona, trust and confidence, buying stages, engagement, FUDs, and incentives define success of all types of marketing initiatives, from websites to policy strategies.
Ayat is the brains and driving force behind Invesp, a globally recognized provider of conversion optimization software and services. She has worked with some of the world top brands such as, 3M, O'Reilly, the Special Olympics, Discovery, helping them increase online revenue by creating successful marketing campaigns. Her tenure years as a professional includes helping companies grow from tiny start-ups to millions of dollars in revenue, helping clients increase their sales by 300%, and restructuring marketing campaigns for Fortune 500 companies. She is a frequent speaker at conferences, different business groups and academic forums throughout the world. She continues to generate one of the most positive word-of-mouth and referrals. Ayat speaks on digital marketing, marketing optimization, and how to build a world class website.
SMX London Speaker:
Enterprise Campaign Manager, 97th Floor
@ChristinaHSanChristina Sanders is an enterprise campaign manager at 97th Floor, a full-service digital marketing agency. She creates and oversees marketing campaigns for enterprise-level clients and manages an integrated team of marketers, copywriters and designers. She has 6 years of experience in marketing and communications with expertise in SEO, content marketing, CRO, email marketing and social media marketing. Her experience includes a wide span of clients and industries from Fortune 500 companies to Silicon Valley startups.
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2:15 PM-2:30 PM
Break
Must-Have Reports For Search Marketers
Close-
Focus
All -
Track
Analytics, Conversion & Reporting
Overview
We all know good reports are essential to the process of creating and tuning effective search marketing campaigns. But apart from standard reports, there are lesser-known and specialised reports that can improve all aspects of your efforts. In this session, our experts share their own favourite reports that help them maximise returns and gain an edge on the competition.
Speakers
Elizabeth Clark
CEO & Co-Founder, Dream Agility Ltd, @dreamagility
Jeroen Maljers
CEO and Co-founder, Swydo, @swydo
Ann Stanley
Managing Director, Anicca Digital, @annstanleyModerator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
Elizabeth Clark is the CEO & Co-Founder of Dream Agility, a multi-award winning, patent pending, 2nd gen tech start-up that were quoted by The Guardian as one of the top tech companies to watch in the UK in November 2016. Elizabeth is also an international speaker and best-selling author. She is a popular speaker choice due to her engaging and entertaining delivery and is one of the North's most sought after ecommerce & digital speakers, having appeared at SASCon, Microsoft Bing, Bloomberg, Deloitte Tech Events to name a few.
SMX London Speaker:
Jeroen Maljers is the CEO and co-founder of Swydo, a reporting, monitoring and workflow tool for online marketers. After several years as a brand marketer and marketing consultant, Jeroen launched a boutique agency in 2006, and shifted his attention to advertising technology with Swydo's launch in 2011. With over 10 years of hands-on PPC management for international brands in finance, publishing, recruitment and software, Jeroen's B2B and B2C expertise has led to a number of speaking and moderating engagements at conferences and PPC workshops. He has thorough knowledge of the Adwords, BingAds, Facebook Ads and Twitter Ads APIs and is an expert in PPC reporting.
SMX London Speaker:
I have being working in digital marketing since 2002 and although my role at Anicca Digital is officially Managing Director, I am mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps.
As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).
However, although I need to know a bit about most channels, I have to admit that pay per click is my real passion and I am an AdWords Geek!
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Harnessing The Power Of Online Reviews
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Track
SMX Advanced
Overview
Online reviews are disrupting traditional marketing tactics and are impacting customer buying decisions. According to a recent survey, 88 percent of consumers trust online reviews as much as a personal recommendations. With social media driving word of mouth today, it's critical you understand how online reviews can impact your business.
Get the facts about how reviews can impact quality of service, customer satisfaction, customer retention and customer acquisition. Learn what causes most negative comments, and get tips on how to gain more rave reviews from your top customers.
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
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SMX London Speaker:
SMX London Speaker:
CEO and Co-founder, Swydo
@swydoJeroen Maljers is the CEO and co-founder of Swydo, a reporting, monitoring and workflow tool for online marketers. After several years as a brand marketer and marketing consultant, Jeroen launched a boutique agency in 2006, and shifted his attention to advertising technology with Swydo's launch in 2011. With over 10 years of hands-on PPC management for international brands in finance, publishing, recruitment and software, Jeroen's B2B and B2C expertise has led to a number of speaking and moderating engagements at conferences and PPC workshops. He has thorough knowledge of the Adwords, BingAds, Facebook Ads and Twitter Ads APIs and is an expert in PPC reporting.
SMX London Speaker:
Managing Director, Anicca Digital
@annstanleyI have being working in digital marketing since 2002 and although my role at Anicca Digital is officially Managing Director, I am mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps.
As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).
However, although I need to know a bit about most channels, I have to admit that pay per click is my real passion and I am an AdWords Geek!
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SMX London Speaker:
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Integrating Search Into Cross-Channel Marketing Campaigns
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SMX Advanced
Overview
Several studies have proven that search can help amplify the effectiveness of multi-channel marketing campaigns. In this revealing case study, you'll learn how Wolfgang Digital weaved an integrated customer journey utilising the most recent ad formats over 10 touch-points on Facebook, Google and YouTube to deliver sales and customer advocacy for Littlewoods Ireland, resulting in the retailer's most successful Christmas campaign ever.
Speakers
Kenia Gonzalez
PPC Executive, Wolfgang Digital, @keniamex
Roisin Linnie
Head of Social, Wolfgang Digital, @RoisinThoraModerator
SMX London Moderator:
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, Thomson Reuters, YP.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
SMX London Co-Moderator:
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SMX London Speaker:
Kenia discovered her passion for Digital Marketing while traveling from Mexico to Argentina, where she subsidised her trip by helping boutique hotels get discovered by tourists through social media and online video.
At the end of her journey in 2014, she moved to Ireland and got certified in AdWords, Analytics and Video Advertising. In 2015, Kenia joined Wolfgang Digital. Since then she has carried out integrated marketing campaigns, combining the best of paid social and paid search to get the finest of results for her clients which include Daft.ie, Sam McCauley, Career Zoo, Bord Bia and more. Kenia is a Moz blogger and an international speaker, winning the "Most Actionable Talk" award at HeroConf London.
SMX London Speaker:
Roisin is a social media "super user" and began her digital marketing career in 2011 when she became a freelance social media manager.
Now part of the Wolfgang Digital team Roisin has her finger on the rapidly beating pulse of Facebook, Twitter, Instagram, Pinterest and beyond and loves thinking outside the box when it comes to social campaigns.
Roisin is also a YouTuber and creates content for her YouTube channel regularly. Currently she has 7,000 subscribers and over 200,000 views. Her channel is: https://www.youtube.com/user/roisinthora
SMX London Speaker:
Managing Director, Anicca Digital
@annstanleyI have being working in digital marketing since 2002 and although my role at Anicca Digital is officially Managing Director, I am mainly responsible for providing digital marketing consultancy and training. This can be with new prospects during the business development process, with existing or new clients, or during our training courses and boot camps.
As a consultant and trainer, I have to know a lot about all digital marketing techniques. As a result I am constantly striving to keep up to date and also like to share the knowledge and practical experience of the team by speaking at workshops, conferences and other events (including the likes of SMX, SES, PPCHero, Ecommerce Expo, etc).
However, although I need to know a bit about most channels, I have to admit that pay per click is my real passion and I am an AdWords Geek!
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3:30 PM-4:00 PM
Refreshment Break
Ask The Search Marketing Experts
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Track
General
Overview
Get solutions to your most vexing search marketing challenges from our panel of veteran search marketing experts. This enlightening and entertaining PowerPoint free session is a great way to wrap up your SMX London experience.
(open to pass holders)
Speakers
Olga Andrienko
Head of Global Marketing, SEMrush, @olgandrienko
Frederic Schaub
Senior Manager, Global Strategy, Marriott Digital Services, Marriott International, @MrFred_S
Anna Shirley
PPC Team Leader, Merkle | Periscopix, @annashirley13Moderator
SMX London Moderator:
Chris Sherman is VP of Event Editorial at Third Door Media and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. With over 25 years experience in interactive technologies, he is frequently quoted in the Wall Street Journal, the New York Times, Business Week, USA Today and other publications, and has appeared on CNN, NPR, CBS and other television and radio networks.
Chris is a Web Search University faculty member, and is an honorary inductee of the Internet Librarian Hall of Fame. He is the author of &qout;Google Power: Unleash the Full Power of Google&qout; from McGraw-Hill. His previous books include &qout;The Invisible Web: Uncovering Information Sources Search Engines Can't See&qout; (with Gary Price) from CyberAge Books; The McGraw-Hill CD ROM Handbook, and &qout;The Elements of Basic&qout;, &qout;The Elements of Cobol&qout; and &qout;The Elements of Pascal&qout; from John Wiley & Sons.
Chris has written about search and search engines since 1994. His clients have included International Data Corporation, Accenture, Motorola, Levi-Strauss, Nokia, Ortho Biotech, Porsche, United Technologies, and the Scripps Clinic. From 2001 through 2006, Chris was Executive Editor of SearchEngineWatch.com and Conference Chair of the international Search Engine Strategies events in Canada, China, France, Italy, Sweden and the U.K. From 1998 to 2001, he was the Web Search Guide for About.com.
Chris holds a master's degree in Interactive Educational Technology from Stanford University and a bachelor's degree in Visual Arts and Communications from the University of California, San Diego. Chris has been unsuccessful in his attempts to persuade Stanford to strip his degree so he can join the founders of Yahoo and Google in boasting about *not* graduating from the university.
SMX London Co-Moderator:
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SMX London Speaker:
SMX London Speaker:
Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.
Bill is considered one of the top thought leader on Global Search Engine Marketing and is an internationally recognized Search Marketing speaker haven spoken at conferences in over 30 countries including SM XAdvanced and East and SM XWest. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.
Bill is the co-author of the best selling book Search Engine Marketing, Inc. Driving Traffic to Your Companies Web Site from IBM Press now in it's 3rd Edition. Bill also writes Global Marketing columns for Search Engine Watch And Search Engine Land.
SMX London Speaker:
Frederic Schaub
Senior Manager, Global Strategy, Marriott Digital Services, Marriott International
@MrFred_SFred leads international expansion at Marriott Digital Services, the in-house digital agency of Marriott International. He is responsible for the development and implementation of global services to support clients, partnering with corporate headquarters and providing training programs for his team and clients. Fred brings over 10 years of digital marketing experience in Europe and the USA. He previously led SEO for Marriott International's enterprise SEO team and before that worked in the field with Marriott's ecommerce organization. He is an avid traveler, speaks 3 languages fluently, enjoys sailing, running, cooking, and spending time with his wife and son. A keen learner, Fred has taken to regularly writing articles for the MDS blog (MDS Decoded) and may get into Mandarin in the future.
SMX London Speaker:
Anna is a PPC Team Leader at UK-based digital marketing agency, Merkle | Periscopix. With 4 years experience in the industry, she oversees strategy on a number of accounts that sit within her team. She is also actively involved in client work in an Account Director capacity, with a particular focus on B2B and eCommerce. With a background in languages and a previous career as a translator, shes also interested in international expansion and global strategy. She is also a regular guest blogger for Search Engine Land, Marketing Land and MarTech Today.
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Editorial & Sponsored Sessions
Most sessions at SMX are "editorial" ones, where speakers have been selected based on the quality of their content. The session is organized by the SMX programming team. Editorial sessions do not have paid spots, no speaking slots are sold.
Sessions in Solutions Tracks are paid speaking slots. The content is produced by the sponsor. These sessions are open to those with All Access passes and those with Expo+ passes. Solution Spotlights are brief paid introductions given by sponsors and exhibitors.
Track Sponsors have their company associated with a particular track, in the way that sponsors also are associated with the entire show. However, Track Sponsors do not program a track or have editorial speaking slots on it. Similarly, show sponsors do not influence or control the overall editorial sessions.
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