SMX Boot Camp @ SMX London 2018:
Learn the Search Marketing Basics
21 May, 2018
etc.venues, Liverpool St – Norton Folgate
SMX Boot Camp Gets You In Shape
If you’re new to search marketing, our SMX Boot Camp will get you up to speed. It happens on the first day of the show, Monday 21st May. Attend and you’ll learn the fundamentals in these sessions:
- Keyword Research & Copywriting For Search Success
- Link Building Fundamentals
- Paid Search Fundamentals
- Search Engine Friendly Web Design
SMX Boot Camp Agenda
9:00 AM – 10:30 AM
SMX Boot Camp: Keyword Research & Copywriting For Search Success
Focus: SEO
Level: 
Speaker:
Dawn Anderson, nternational SEO Consultant / Director / Lecturer, Move It Marketing / Manchester Metropolitan University (@dawnieando)
The first step to any successful marketing campaign is to know your message. With search marketing that means understanding the search terms being used by your target audience. And though it sounds obvious, it helps to actually use those words in your web pages! This session covers the importance of textual content to search engines and how with some forethought, you can create HTML title tags and body copy that works to generate search traffic – and also pleases your human visitors. This session will also cover how recent changes like the Hummingbird algorithm and the growth of the Knowledge Graph affect keyword research and how you use keywords on-page and in your content strategy.
10:30 AM – 11:00 AM
Coffee Break
11:00 AM – 12:30 PM
SMX Boot Camp: Link Building Fundamentals
Focus: SEO
Level:
Speaker:
Ken McGaffin, Online PR and Link Building Strategist, McGaffin.com (@mcgaffin )
Ever since Google created PageRank, every good search marketer’s motto has been "I link, therefore I am." Though linking seems easy, it’s a far more subtle art than most realize, and there are right, and wrong ways to conduct your linking campaign, especially in the aftermath of Google’s recent algorithm updates that penalize some types of links. In this session, we’ll look at how to reach out and get quality links, how to craft anchor text to build authority, and how to avoid commonplace mistakes that will hurt your web credibility (and search engine rankings).
12:30 PM – 1:30 PM
Lunch
1:30 PM – 3:00 PM
SMX Boot Camp: Paid Search Fundamentals
Focus: PPC
Level:
Speaker:
Matt Van Wagner, President, Find Me Faster
Paid search allows you to generate traffic from search engines by purchasing ads, usually on a cost-per-click (CPC) or pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices for success with your ads.
3:00 PM – 3:30 PM
Afternoon coffee break
3:30 PM – 5:00 PM
SMX Boot Camp: Search Engine Friendly Web Design
Focus: PPC
Level:
Speaker:
Dawn Anderson, nternational SEO Consultant / Director / Lecturer, Move It Marketing / Manchester Metropolitan University (@dawnieando)
"I’m not designing my site for search engines," is a common designer objection to SEO suggestions. The reality, however, is that search engines are the starting point for most internet users, and if your site is difficult for Google, Bing or other engines to "read", it’s never going to work for your human visitors either. Attend this session and learn how to create search engine friendly sites that are equally appealing to human visitors.
