There’s no doubt. Content is King online. Last year, businesses spent nearly $20 billion developing content for online distribution. Google rewards quality content and update frequency in its continuous algorithm updates. Mastering the art of content creation, promotion and distribution is an essential skill for business owners, marketing professionals and revenue drivers.
The content marketing experts from Vertical Measures will conduct a full-day workshop focused on an 8 Step Process to successful content marketing. This workshop will be led by Arnie Kuenn, founder and CEO of Vertical Measures, a full-service Internet marketing agency in Phoenix, Arizona.
The curriculum will each of the 8 Steps in detail:
- Strategy Development
- Content Creation
- Lead Nurture
By the end of this workshop, you’ll know how to create, implement and sustain a successful content marketing program for your organization. You’ll learn from real world examples, understand best practices, and walk away with tangible tools and resources to start implementing your content plan right away.
Each student will receive a certificate of completion. All attendees will also receive a course workbook and a complimentary copy of Arnie Kuenn’s content marketing book: Content Marketing Works: 8 Steps to Transform Your Business.
Who should attend:
- Marketers responsible for products, services or solutions
- Business owners
- Directors/VPs/Managers – Marketing, Content Marketing, Product
- Marketing Consultants
|What is Content Marketing|
Putting Together Your Content Strategy
Performing Ideation & Market Research
(1hr 15 min)
|Developing Useful Content|
Optimizing Your Content for the Web
(1 hr 30 min)
|Promoting Your Content|
Distribute Your Content for Maximum Exposure
Lead Nurturing – It’s In the Mail
(1 hr 30 min)
| Measure, Rinse & Repeat|
Convince Your Boss
Certificates & Books
** Times are subject to change
Outstanding Value – Register Now!
Register today to ensure your spot. Seating is limited. Here are the two ways to attend:
|Content Marketing Workshop with Arnie Kuenn|
Interested in sending a team? Check out our special Team Rates!
There are a limited number of tickets available.
Note: Content Marketing Workshop will be held on Tuesday, May 19 in the etc.venues, Liverpool St – Norton Folgate. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served. The seminar will end at approximately 5:00pm.
Content Marketing Workshop instructor Arnie Kuenn
Who Is Arnie Kuenn?
Arnie Kuenn is the president of Vertical Measures. Vertical Measures specializes in helping clients drive profitable growth through content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA).
Arnie is a frequent speaker at SMX and other industry conferences and the Arizona State University Cronkite School of Journalism.