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Content Marketing Workshop @ SMX London

There’s no doubt. Content is King online. Last year, businesses spent nearly $20 billion developing content for online distribution. Google rewards quality content and update frequency in its continuous algorithm updates. Mastering the art of content creation, promotion and distribution is an essential skill for business owners, marketing professionals and revenue drivers.

Workshop Overview:

The content marketing experts from Vertical Measures will conduct a full-day workshop focused on an 8 Step Process to successful content marketing. This workshop will be led by Arnie Kuenn, founder and CEO of Vertical Measures, a full-service Internet marketing agency in Phoenix, Arizona.

The curriculum will each of the 8 Steps in detail:

  • Strategy Development
  • Ideation
  • Content Creation
  • Optimization
  • Promotion
  • Distribution
  • Lead Nurture
  • Measurement
Certified Knowledge - Centent Marketing Workshop

By the end of this workshop, you’ll know how to create, implement and sustain a successful content marketing program for your organization. You’ll learn from real world examples, understand best practices, and walk away with tangible tools and resources to start implementing your content plan right away.

Each student will receive a certificate of completion. All attendees will also receive a course workbook and a complimentary copy of Arnie Kuenn’s content marketing book: Content Marketing Works: 8 Steps to Transform Your Business.

Who should attend:

  • Marketers responsible for products, services or solutions
  • Business owners
  • Directors/VPs/Managers – Marketing, Content Marketing, Product
  • Marketing Consultants

Content Marketing Workshop Agenda – Tuesday, 19th May, 2015

(2 hr)
What is Content Marketing
Putting Together Your Content Strategy
Performing Ideation & Market Research
(15 min)
(1hr 15 min)
Developing Useful Content
Optimizing Your Content for the Web
(1 hr)
(1 hr 30 min)
Promoting Your Content
Distribute Your Content for Maximum Exposure
Lead Nurturing – It’s In the Mail
(30 min)
(1 hr 30 min)
Measure, Rinse & Repeat
Interactive Session
Convince Your Boss
Certificates & Books

** Times are subject to change

Outstanding Value – Register Now!

Register today to ensure your spot. Seating is limited. Here are the two ways to attend:


Registration Options Price
Content Marketing Workshop with Arnie Kuenn
(19th May)

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available.

Note: Content Marketing Workshop will be held on Tuesday, May 19 in the etc.venues, Liverpool St – Norton Folgate. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served. The seminar will end at approximately 5:00pm.

Arnie Kuenn
Content Marketing Workshop instructor Arnie Kuenn

Who Is Arnie Kuenn?

Arnie Kuenn is the president of Vertical Measures. Vertical Measures specializes in helping clients drive profitable growth through content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA).

Arnie is a frequent speaker at SMX and other industry conferences and the Arizona State University Cronkite School of Journalism.

Testimonials – What past attendees had to say:

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Arnie is charismatic and a very knowledgeable presenter. I learned so many insights to take action to improve my website and social media efforts.

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Vertical Measures provided a very informative, insightful and interesting workshop. The takeaways will definitely be of value to my company’s website improvement and social media initiatives.

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Content marketing is one of the most vital and emerging topics in interactive marketing. Arnie’s knowledge is deep and complex but he presented in a intuitive, interesting and engaging way. It was well-worth the time and dollar investment and I highly recommend this to anyone who wants to be completive, relevant and engaging in our Web 2.0 era.

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The content marketing workshop was fantastic! Lots of under the hood tricks to get your content and website noticed.

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Arnie’s presentation on Content Marketing was my FAVORITE of the entire conference and the most useful.

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The content marketing workshop was fantastic. A lot of useful and informative info.

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The pre-conference content marketing workshop was worth every penny the entire conference charged for attendance. Arnie Kuenn, president of Vertical Measures, had a lot of knowledge to drop; and I was struggling to both take notes and forward ideas back to my boss as fast as I was thinking of them.

Workshop venue:

etc.venues, Liverpool St – Norton Folgate

Bishopsgate Court
4-12 Norton Folgate
London E1 6DQ
United Kingdom
+44 20 7763 6800

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