Converting The Mobile Visitor (#smx)
Ignoring mobile users is foolhardy in a world where mobile traffic accounts for as much as 50% of all internet traffic… and a large percentage of sales. But what’s the best way to attract and convert mobile users? Text ads? Display ads? Click-to-call offers? And what about targeting, by device, by location, or even by demographics of users on specific carriers? Attend this session and learn effective tactics for converting mobile visitors into customers.
10:15am-10:45am (30 min)
Refreshments & Expo Hall Time
10:45am-12:00pm (1 hr 15 min)
SMX Advanced Track
TBA (#smx)
Social & Mobile Track
Getting AMPed: What You Need To Know About Accelerated Mobile Pages & Google (#smx)
Accelerated Mobile Pages are a new way to instantly load content for people using mobile apps that support them. Google’s a major partner the AMP project and promising AMP pages will be integrated into its regular search results. This session covers what AMP pages are and how to prepare for their arrival.
12:00pm-1:00pm (1 hr)
Lunch, Expo Hall Time
1:00pm-2:15pm (1 hr 15 min)
SMX Advanced Track
TBA (#smx)
Social & Mobile Track
What You Need To Know About Google App Indexing (#smx)
Google has been aggressively putting resources into discovering content within both Android and iOS apps through App Indexing. This session takes a deep dive into the technical implementation of App Indexing and the Google App Indexing API, with case studies that reveal the results you can achieve by implementing these techniques. Our speakers will also discuss common pitfalls and errors you can expect when you implement indexing of your own apps.
2:15pm-2:30pm (15 min)
Break
2:30pm-3:30pm (1 hr)
SMX Advanced Track
TBA (#smx)
Social & Mobile Track
What You Need To Know About Apple iOS App Search & Universal Links (#smx)
Not to be outdone by Google, Apple has introduced its own version of searching for content within iOS apps. Developers can mark up the content within their apps to be found by users of any Apple device, whether they have your app installed or not. Panelists will demonstrate the technical implementation of index actives, web markup content and universal links and discuss some of the common problems you may experience with indexing iOS apps.
