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International Search Summit 2019

 

20th May 2019 – 9:00 AM – 5:00 PM
etc.venues, Liverpool St – Norton Folgate

This is THE event for anybody involved in running, implementing or managing online projects in more than one language or country. Offering a full day of sessions focusing on international and multilingual search topics, speakers hailing from around the globe and a room full of fellow international marketers; this is a must-attend event for anyone working in the international search space.


International Search Summit – SMX London

Success in international digital marketing is not just about translating your website and localising your content. It’s not just about technical expertise in geo-targeting or automation. It’s not simply reliant on processes across global teams.

It’s a combination of all of these factors, and more. Global search success comes from combining local, cultural knowledge and expertise with technical skills and robust efficient processes, whatever your business size or sector.

The International Search Summit takes these pieces of the jigsaw and puts them together. A range of expert speakers with diverse experience will share insights, tips and tactics across the key components of success global campaigns and leave you with a clear vision of how to take your international efforts to the next level.

The sessions at ISS will assume some level of knowledge of search practices and techniques, and they will focus on the specific challenges, considerations and tactics that impact international online campaigns.

And it’s not just hearing what the experts have to say. There is also plenty of opportunities to ask questions, share experiences and get to the heart of the biggest global challenges facing you and your business.


First confirmed sessions

The timing of the sessions will be published soon.
The order of sessions is not final

Monday, May 20th, 2019

8:00 am

What are the main differences between SEO for Google and Yandex? What are the Yandex filters and algorithm updates that you need to know about? What are the SEO techniques that work for brands in Yandex? The aim of this session is to give you practical takeaways that can be applied to your current campaigns or help you successfully kick-start your new Russian marketing initiative.  It is a unique chance to learn from a Russian search specialist with nearly a decade of experience.

Session description
Speaker
9:00 am

Do you struggle to scale your content campaigns globally and earn links from major publishers in Europe, the US and further afield? When you’re running an international SEO campaign, link acquisition through top-tier coverage in multiple countries and territories is a vital part of a successful strategy, however it’s one which marketers struggle to execute.

In this session, James will provide actionable insights into how you can execute content campaigns which earn links from top-tier publishers in multiple markets, showcasing how a change in the way you approach ideation, content formats and outreach can offer exciting stories to journalists across the world and allow you to scale up link acquisition on a global scale. He’ll share examples of campaigns which have delivered hundreds of editorial links across multiple markets by following a simple but effective process and showcase the impact which these had upon search visibility.

This is a practical session which will leave attendees returning to the office already planning how to maximise the results from their next globally targeted content campaign.

Session description
Speaker
James Brockbank
Managing Director & Founder
Digitaloft
10:00 am

There’s a time and a place for subdomains but it’s not here. Mid 2018, Amara merged 9 sites into 1 by going through an international migration, seeing a 12% session uplift, on top of our YoY growth. Find out not only what territory came out on top and for what type of content but also how to persuade, prepare and monitor the migration so that you can go and do one yourself.   

Session description
Speaker
11:00 am

For anybody managing global websites, geo-targeting is one the biggest challenges. If you’ve invested in creating localised, relevant content for each target market, you want to make sure it reaches the right audience. This session will investigate the different geo-targeting options available and provide advice on how to determine the right strategy for your business.

Session description
Speaker
Andy Atkins-KrügerWebcertain
CEO
Webcertain
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*Sessions and Speakers could be subject to change

First confirmed speakers

Andy Atkins-Krüger
Andy Atkins-Krüger

CEO

Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralized hub for clients. It is one of the only agencies to focus solely on international projects and covers over 44 languages in-house.

Andy contributes regularly to publications and blogs on international search. He writes regular of blog.webcertain.com. He also speaks regularly at conferences around the world including SMX, SES, Eye for Travel, Click Asia Summit and PubCon. In addition,Andy is the Chair of the International Search Summit.

Andy Atkins-Krüger is speaker of the following session:

James Brockbank
James Brockbank

Managing Director & Founder

Digitaloft

James is Managing Director & Founder at Digitaloft, a multi award-winning content-led search marketing agency working with global brands to deliver digital PR and link building campaigns in sectors including finance, insurance, travel and eCommerce.

A VIP contributor to Search Engine Journal and a regular speaker at events including BrightonSEO, YoastCon, eCommerce Show North, DMWF and more, James offers actionable insights into how marketers can maximise the results and impact from content-led link building and digital PR campaigns.

James Brockbank is speaker of the following session:

Alina Ghost
Alina Ghost

Amara

As an SEO industry speaker, podcast host of SEO with Mrs Ghost and in-house manager at Amara, Alina is a confident speaker with an abundance of real-life case studies to share. She’s worked for the likes of Tesco, Debenhams and Carpetright so is well-versed in ecommerce considerations. She knows the kind of insights valuable to an audience and how to share actionable takeaways to ensure that the ‘experiments’ they carry out, carry weight and conversions for the business that they’re in.

Alina Ghost is speaker of the following session:

Lada Kalashnikova
Lada Kalashnikova

Head of SEO

Lada has worked in digital marketing since 2003. She has specialised in all aspects of search engines optimisation (SEO) but especially in technical SEO, multilingual search and mobile optimisation. 

Her clients have included Starco, Action-MCFR and Artec 3D.  Lada now works as an SEO Lead for Acronis, a global technology company with Corporate Headquarters in Schaffhausen, Switzerland and International Headquarters in Singapore. Acronis develops on-premises and cloud software for backup, disaster recovery, and secure file sync and share and data access. Acronis’ products are available through 50,000 partners and service providers in over 150 countries in more than 20 languages.

Lada enjoys lifetime studying; most recently on topics around data, Artificial Intelligence, and machine learning. Her favourite tools are Excel, GWT, GA, Yandex.Metrica and brains.

Outside of work, she enjoys travelling, yoga and Japanese Art. She is definitely a cat person.

Lada Kalashnikova is speaker of the following session:

*Sessions and Speakers could be subject to change



What Past Delegates Said:

I came to the International Search Summit with an international SEO problem. I left with a solution – Dan McCourt, Ecommerce Manager – SouthCo

“I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geo-targeting was great. There was a sense of mutual interests that you don’t often come across in your daily work” – Arne van Elk, RNW

“The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing” – Martin Kura, Consultant

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