Obsessed With SEO & SEM


19-20 May, 2020. View passes and rates >>

Optimizing for Google Search @ SMX London

Join ex-Google engineer Fili for this practical and fast-paced Google SEO workshop that will build your knowledge on how to optimize for Google Search, allowing you to utilize all the important off-page and technical on-page SEO techniques and optimize your site’s SEO signals for a better visibility in Google.

Topics covered will include a ton of best practices and SEO tips on:

  • How Google sees your website and why they may not be paying any attention your website, from an ex-Google Search Quality perspective!
  • How not to screw up your technical signals for Google algorithms, which of the technical signals, like canonicals, hreflang, mobile friendliness, structured data, URL parameters, site speed, crawl budget, javascript, internal linking, etc, are important, how, when and why.
  • Learn how content signals contribute to Google’s evaluation of your website, like duplication, authority and uniqueness.
  • Learn how external linking impacts your website, how to avoid link related penalties risks and how to do link building going forward.
  • Learn why and how to utilize additional data sources for SEO, like Google Search Console and server logs.

In addition, during the session we are likely to discuss best practices and SEO tips for:

  • How to communicate with Google.
  • How to audit your website.
  • Which SEO tools are worth using from a technical SEO perspective.
  • Mobile vs Desktop.
  • HTTPS, AMP, PWAs and SEO.
  • Easy fixes and SEO tips to improve your rankings.
  • And much more.

This is a fast-paced training and attendees will need to have some experience in SEO and applying technical changes to a website to gain the most out of this training.

Outstanding Value – Register Now!

Register today to ensure your spot. Seating is limited. Here are the two ways to attend:


Registration OptionsPrice
Optimizing for Google Search Workshop with Fili Wiese
(18th May)

Interested in sending a team? Check out our special Team Rates!

There are a limited number of tickets available.

Note: Optimizing for Google Search Workshop will be held on Monday, May 18 in the etc.venues, Liverpool St – Norton Folgate. The seminar will begin promptly at 9:00 am; please arrive at least 15 minutes early to register and pick up your course materials. Breakfast, lunch and snacks will be served. The seminar will end at approximately 5:00pm.

Fili Wiese
Optimizing for Google Search Workshop instructor Fili Wiese

Who Is Fili Wiese?

Fili Wiese is a renowned technical SEO expert, ex-Google engineer and was a senior technical lead in the Google Search Quality team. At SearchBrothers.com he offers SEO consulting services with SEO audits, SEO workshops and successfully recovers websites from Google penalties.

Workshop venue:

etc.venues, Liverpool St – Norton Folgate

Bishopsgate Court
4-12 Norton Folgate
London E1 6DQ
United Kingdom
+44 20 7763 6800

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