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The AI Revolution: Using Machine Learning To Super-Charge Your SEO Campaigns

Overview

Search marketers who want to keep users engaged and maximise ROI are starting to use AI, machine learning and deep learning systems to uncover new intent-based insights, automate labour-intensive tasks and provide a whole new level of personalisation to guide website visitors through their purchase funnel.

In the session, learn how new intelligent technologies are allowing search marketers to make faster and smarter decisions fuelled by a new level of accuracy and intelligent insights.

Speaker

Jim Yu

CEO, BrightEdge, @jimyu

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

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Check out all the SEO sessions happening at SMX London below!

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SEO Ranking Factors In 2018: What's Important, What's Not

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Overview

The debate about Google ranking factors evolves with every algorithm update and each new theory about the influence of machine learning and AI. What's on the rise, what's on the decline and what still works?

You'll leave this session knowing the key elements that will deliver maximum SEO success in today's environment.

Speakers

Marcus Tober

Founder/CTO, Searchmetrics Inc., @marcustober

Marcela De Vivo

Corporate Speaker, SEMrush, @marceladevivo

Nick Wilsdon

SEO Lead - Global Channel Optimisation, Vodafone, @nickwilsdon

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

The Latest & Greatest In Online Advertising

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Overview

Much has changed since you last attended SMX London. The most significant change was the rollout of the new AdWords user interface. The starting place for ads is now ETAs and responsive ads. Google has been steadily automating many ad extensions, remarketing and dynamic remarketing have been extended to Gmail, customer match includes additional fields, and there are many more new and interesting options you should know about.

In this session, we will examine these new changes, ensure you are up to date on the latest and greatest information and can maximise the performance of your campaigns in this brave new world.

Speakers

Navah Hopkins

Services Innovation Strategist, WordStream, @navahf

Alistair Dent

Managing Director, iCrossing UK, @alistairdent

Moderator

Brad Geddes
Co-Founder, AdAlysis, @bgTheory

Succeeding With Google's Mobile-First Index & Mobile-Friendly World

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Overview

Google is now using a mobile-first index based on how devices crawl the web. It's a radical change from the old desktop-centric approach. And the change has major ramifications for SEOs.

In this session, you'll learn techniques for performing an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site.

Speakers

Aleyda Solis

International SEO Consultant, Orainti, @aleyda

Nick Wilsdon

SEO Lead - Global Channel Optimisation, Vodafone, @nickwilsdon

JuanFelipe Rincon

Global Lead - Search Outreach, Google

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Going All-in On AMP

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Overview

AMP –– Accelerated Mobile Pages –– is no longer an up–and–coming experimental project. It's now integrated into Google's regular results, and Google has doubled down, pushing site owners in every business vertical to convert their sites to support the specification.

Whether you're just getting started with AMP or are looking to get more from your existing AMP efforts, this session explores the latest developments and what you should do to take advantage of them.

Speakers

Aleyda Solis

International SEO Consultant, Orainti, @aleyda

Peter Nikolow

Managing director, Mobilio, @peternikolow

Assaf Grabinsky

Strategic Partner Development Manager, Google, @grbnsk

Moderator

Michelle Robbins
Former SVP Content & Marketing Technology, Third Door Media, @MichelleRobbins

The Latest In Advanced Technical SEO

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Overview

Even battle–scarred SEO veterans can run into serious challenges when they dive into website infrastructure and find that things have gotten very complicated. URL parameter facets + pagination + canonicalisation? Mobile–first considerations + hreflangs tags for international versions? Rel next⁄prev + AJAX?

Stumped on some of these issues? You're not alone.

In this session, you'll hear how experts tackle crazy–complicated technical issues that sabotage even the best SEO efforts.

Speakers

Bartosz Goralewicz

Co-Founder, Head of SEO, Elephate, @ElephateSEO

Tom Anthony

Vice President, Product, Distilled, @TomAnthonySEO

James Finlayson

Head of Search, Verve Search, @jamesfinlayson

Moderator

Michelle Robbins
Former SVP Content & Marketing Technology, Third Door Media, @MichelleRobbins

Solving Complex SEO Problems When Standard Fixes Don't Apply

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Overview

Most technical audit presentations cover tools and theory, but few help you piece it all together or sort out the issues when standard fixes have been implemented and are not performing as expected.

In this session, our speakers show how to go beyond tools to find which metrics give an immediate indication of much larger problems. And they'll offer proven strategies and tactics that work when standard technical SEO fixes do not.

Speakers

Hannah Thorpe

Managing Director, White.net

Arsen Rabinovich

Founder/Director of SEO, TopHatRank.com LLC, @tophatarsen

Moderator

Mikkel deMib Svendsen
Founding Partner & Director of R&D, Waimea Digital, @demib

Automating Content Creation With Natural Language Generation

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Overview

Great content is absolutely essential to both ranking well and persuading visitors to take action. The problem is that creating great content is difficult and expensive, especially for sites that have thousands or millions of pages or products. But a new generation of tools makes it easy to create great content automatically, at a fraction of the cost of manual production. Learn how these tools can have a dramatic impact on your own content creation process.

Speakers

Mikkel deMib Svendsen

Founding Partner & Director of R&D, Waimea Digital, @demib

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

The AI Revolution: Using Machine Learning To Super-Charge Your SEO Campaigns

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Overview

Search marketers who want to keep users engaged and maximise ROI are starting to use AI, machine learning and deep learning systems to uncover new intent-based insights, automate labour-intensive tasks and provide a whole new level of personalisation to guide website visitors through their purchase funnel.

In the session, learn how new intelligent technologies are allowing search marketers to make faster and smarter decisions fuelled by a new level of accuracy and intelligent insights.

Speakers

Jim Yu

CEO, BrightEdge, @jimyu

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

A Deep Dive Under The Bonnet Of Google's New Search Console

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Overview

Many SEOs live, breathe and sleep in the Google Search Console. With the recent revamp and rollout of a new, improved Search Console, you now will be able to access the new search performance, index coverage, AMP status and job posting reports, as well as many other powerful features.

In this session, learn how to take maximum advantage of the new reports that Google have said provide "more transparency into Google's indexing," stateful two-way communications between Google and website owners to help resolve issues faster, and a responsive user-interface.

Speakers

Fili Wiese

SEO Expert, SearchBrothers, @filiwiese

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

All Google Manual Penalties Explained

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Overview

Join ex-Google engineer Fili Wiese as he explains Google manual penalties, their impact on your website and how to deal with them swiftly and successfully. In this session, you'll learn:
- the various penalty types.
- how they impact your website.
- how to successfully remove penalties.
- how to successfully communicate with with Google.
- how to avoid manual penalties in the future.

Speakers

Fili Wiese

SEO Expert, SearchBrothers, @filiwiese

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Satisfying The Need For Speed

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Overview

A fast site provides a good user experience and leads to higher conversions. Page speed is a both a Google ranking factor and a crucial signal for measuring user satisfaction. Do you want to optimise your website for maximum speed but don't know how?

Attend this session for a comprehensive tutorial on optimising your site for speed. You'll take away insights and actionable tactics about prioritisation, which tools to use efficiently and which mistakes to avoid while making your website blazing fast.

Speakers

Aleh Barysevich

Founder and CMO, SEO PowerSuite, @ab80

Moderator

Michelle Robbins
Former SVP Content & Marketing Technology, Third Door Media, @MichelleRobbins

JavaScript & PWAs: What SEOs Need To Know

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Overview

Users expect dynamic, responsive and interactive websites that are both functional and super–fast. JavaScript enables developers to build these types of websites. And Progressive Web Apps (PWAs) allow developers to create responsive, application–like experiences for mobile and desktop devices.

This session explores the challenges of building a new generation of fast and functional sites and offers tips and techniques to ensure those sites will rank well by making content accessible to search engines.

Speakers

Maria Cieslak

Senior Technical SEO, Elephate, @McCieslak

Moderator

Michelle Robbins
Former SVP Content & Marketing Technology, Third Door Media, @MichelleRobbins

Optimising Content For Voice Search & Virtual Assistants

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Overview

In the age of mobile devices and virtual assistants, the future of SEO requires optimising content for voice search. New voice–search technologies such as Apple's Siri, Amazon Alexa and Google Assistant are further accelerating the trend towards voice search. Marketers and merchants must prepare now for a future in which voice and virtual assistants play a much larger role in content discovery and driving conversions. This session explores how to optimise your content and user experience for a future in which half or more of all queries will be voice–driven.

Speakers

Pete Campbell

Managing Director, Kaizen, @petecampbell

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Design Thinking For SEO On A Global Scale

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Overview

LinkedIn's SlideShare presentation sharing site is an SEO powerhouse. Nine out of ten users arrive via search engines and it continues to be a global top 100 site, ahead of eBay, Reddit, Bing and others. In this session, learn the top five strategies LinkedIn employs to ensure this massive driver of organic traffic continues to be a top destination for searchers.

Speakers

Arun Jay

Senior Product Manager, Growth & SEO, LinkedIn, @simplyarun

Moderator

Michelle Robbins
Former SVP Content & Marketing Technology, Third Door Media, @MichelleRobbins

Migration Best Practices: Successfully Relaunching Your Website

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Overview

Are you planning on switching to HTTPS, introducing a new CMS, changing hosting providers or relaunching your templates? Many things can go wrong, and most of the consequences are severe –– but we've got you covered! In this session, Bastian Grimm will share hands-on advice on how you should plan your relaunch, as well as how to avoid the most common problems. Attend this session, and you will be well–equipped for one of the biggest SEO challenges: your next (smooth!) relaunch.

Speakers

Bastian Grimm

CEO & Director Organic Search, Peak Ace AG, @basgr

Kathryn Parsons

Global Search Engine Optimisation Manager RRP, Philip Morris International, @urbanwebkat

Moderator

Chris Sherman
Partner & VP Event Programming, Third Door Media, Inc., @CJSherman

Obsessed with SEO and SEM?

View the complete agenda here.

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