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The Master Classes


Advanced SEO  |  Advanced Google Ads  |  Advanced technical SEO  |  PPC landing pages  |  GA4  |  Developer SEO

All two-part Master Classes will take place live online August 16-17, 2022. Register for one Master Class for $249, or purchase multiple to save 15% off total registration. Attending with a group? Email reg@thirddoormedia.atlassian.net to find out how you can save up to 20% off registration*.

On-demand access will be available until October 17, 2022. Select a Master Class below to learn more and register today!


Advanced SEO training with Bruce Clay

Improve rankings, boost visibility, and optimize your online presence

Gone are the days of ten blue links and basic on-page optimization. SEO is one of the fastest-evolving aspects of the digital landscape. If you want to stay ahead of the competition and at the top of the SERPs, it’s time to take your SEO knowledge to the next level.

Join SEO pioneer Bruce Clay for his time-tested SEO Master Class, where you’ll explore SEO methodology, concepts, and strategies based on years of research and success in online marketing. The techniques covered in this training will empower you to improve rankings and visibility online in a way that provides lasting value to your websites.

This two-part Master Class is available for $249. Purchase multiple Master Classes to save 15% off total registration!

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Advanced Google Ads training with Brad Geddes

Create and manage compelling PPC ads that drive targeted traffic

It seems like every day, there’s a shiny new ad platform tempting search marketers and their PPC budgets… but after more than 20 years, Google Ads (formerly AdWords) is still the core of many companies’ interactive campaigns.

Start the New Year off with a fresh look at how your PPC campaigns are structured (and where you can improve their performance) with renowned Google Ads expert Brad Geddes. His two-day Master Class features invaluable training and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing.

This two-part Master Class is available for $249. Purchase multiple Master Classes to save 15% off total registration!

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Advanced technical SEO training with Eric Enge

Implement data-driven tactics to optimize your online presence

Looking to move past the fluff in the world of SEO? Want to understand the gory technical underpinnings? Crave the raw data that shows what’s really happening and what’s not? If so, then this is the advanced SEO Master Class for you.

Skip the basics and get into the nitty-gritty of search with tech SEO expert Eric Enge — together, you’ll explore everything from implementing ideal site architecture to boosting your number of featured snippets and everything in between. Get ready to dig into the best of the best techniques and methods that will help you drive your campaigns to success.

This two-part Master Class is available for $249. Purchase multiple Master Classes to save 15% off total registration!

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PPC landing page optimization training with Brian Massey

Create dazzling digital experiences that drive more conversions

In the game of paid search ads, “The player who converts best wins.” Higher conversion rates drive ROAS up, slash acquisition costs, and allow you to out-bid the competition. It’s easy to throw money on ads in an attempt to achieve this goal, but what’s it all worth if you’re funneling users to less-than-ideal landing pages?

Join conversion optimization expert Brian Massey to learn how to invest wisely in your landing pages to drive all of your paid ad metrics deeper into the green. By the end, you’ll have the tools and the confidence to push through winning PPC ad campaigns.

This two-part Master Class is available for $249. Purchase multiple Master Classes to save 15% off total registration!

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Google Analytics 4 training with Colleen Harris

Make your transition to GA4 smooth and successful

Google announced “Google Analytics 4” (GA4) back in October of 2020… but for most marketers, everything about the new version was so overwhelmingly different that they put their heads in the sand and stuck with what they knew.

But in early 2022, Google informed the marketing community that — ready or not –Universal Analytics will sunset on July 1, 2023… and GA4 is the required way of the future. Join Colleen Harris’s live, interactive Master Class to learn actionable tactics and proven steps that will empower you to make the transition to GA4 a smooth (and successful!) one.

This two-part Master Class is available for $249. Purchase multiple Master Classes to save 15% off total registration!

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Developer SEO training with Detlef Johnson

Implement code-based techniques to support organic optimization

Google’s search algorithm updates continue to make old-school optimization less impactful and tools like CMS plugins and SEO platforms are handling so much more. As a result, we’re seeing more and more SEOs wanting to learn about the technical aspects of optimization. At the same time, developers continue to create innovative apps and interactive experiences online, largely forgoing CMS plugins and SEO platforms, there is a need for them to know how to do that work in a way that does not hurt, but instead enhances SEO.

These two factors have given rise to a new discipline that technical SEOs must master, Developer SEO. Hosted by Detlef Johnson and Fred Polgardy, this Master Class will explore testing Core Web Vitals tactics for SEO with WebPageTest and live coding in a demonstration using a Cloudflare proxy service.

This two-part Master Class is available for $249. Purchase multiple Master Classes to save 15% off total registration!

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*Please note that discounts for different offers cannot be combined. Group discounts vary based on party size. Learn more about group rates here!

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