The Master Classes

Advanced SEO   |   Advanced Google Ads   |   Advanced technical SEO   |   PPC landing pages
Google Analytics 4   |   SEO-friendly content   |   SEO for developers

All two-part Master Classes will take place live online March 8-9, 2022. Register for one Master Class for $199, or purchase multiple to save 15% off total registration. Attending with a group? Email to find out how you can save up to 20% off registration. On-demand access will be available until May 9, 2022. Select a Master Class below to learn more and register today!

Advanced SEO training with Bruce Clay

Gone are the days of ten blue links and basic on-page optimization. SEO is one of the fastest-evolving aspects of the digital landscape. If you want to stay ahead of the competition and at the top of the SERPs, it’s time to take your SEO knowledge to the next level.

Join SEO pioneer Bruce Clay for his time-tested SEO Master Class, where you’ll explore SEO methodology, concepts, and strategies based on years of research and success in online marketing. The techniques covered in this training will empower you to improve rankings and visibility online in a way that provides lasting value to your websites.

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Advanced Google Ads training with Brad Geddes

It seems like every day, there’s a shiny new ad platform tempting search marketers and their PPC budgets… but after more than 20 years, Google Ads (formerly AdWords) is still the core of many companies’ interactive campaigns.

Start the New Year off with a fresh look at how your PPC campaigns are structured (and where you can improve their performance) with renowned Google Ads expert Brad Geddes. His two-day Master Class features invaluable training and discussion that will teach you not only the best practices but also advanced concepts and strategies that are based on a decade of research and testing.

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Advanced technical SEO training with Eric Enge

Looking to move past the fluff in the world of SEO? Want to understand the gory technical underpinnings? Crave the raw data that shows what’s really happening and what’s not? If so, then this is the advanced SEO Master Class for you.

Skip the basics and get into the nitty-gritty of search with tech SEO expert Eric Enge — together, you’ll explore everything from implementing ideal site architecture to boosting your number of featured snippets and everything in between. Get ready to dig into the best of the best techniques and methods that will help you drive your campaigns to success.

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PPC landing page optimization with Brian Massey

In the game of paid search ads, “The player who converts best wins.” Higher conversion rates drive ROAS up, slash acquisition costs, and allow you to out-bid the competition. It’s easy to throw money on ads in an attempt to achieve this goal, but what’s it all worth if you’re funneling users to less-than-ideal landing pages?

Join conversion optimization expert Brian Massey to learn how to invest wisely in your landing pages to drive all of your paid ad metrics deeper into the green. By the end, you’ll have the tools and the confidence to push through winning PPC ad campaigns.

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Google Analytics 4 and Data Studio training with Colleen Harris

Data and analytics: They’re what’s needed to judge if your website, advertising campaign, landing page, or business listing is reaching, engaging, and converting your potential audience. Everyone knows you need your Google Analytics, Search Console and Ads installed to gather all the data. Follow that up with “What do you do with that data?” and you get silence.

Join analytics pro Colleen Harris to learn tactical steps to set up and use Google Analytics 4 and Data Studio more effectively. In a few focused hours, you’ll be able to take control over your digital data and start using it in marketing decisions for your business.

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SEO-friendly content marketing training with Michael Brenner

Smart marketers know that SEO and content are essential ingredients for successful search marketing. But even more important is that these two cornerstones work together in harmony. Creating content for the sake of content won’t get you far… and what’s worse is it can potentially work directly against your ongoing optimization efforts.

In this hands-on Master Class, content expert Michael Brenner will equip you with a tactical roadmap that can help get your marketing teams on board with SEO — and help them deliver content that achieves a high level of organic reach, engagement, and conversions.

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SEO for developers training with Detlef Johnson

Google’s search algorithm updates continue to make old-school optimization less impactful and tools like CMS plugins and SEO platforms are handling so much more. As a result, we’re seeing more SEOs wanting to learn more about the technical aspects of optimization. Similarly, as developers continue to create innovative apps and interactive experiences online, largely forgoing CMS plugins and SEO platforms, there is a need for them to know how to do that work in a way that does not hurt or often enhances SEO.

The SEO for developers Master Class is where these communities come together. Join Detlef Johnson and special guest speakers to explore SEO-friendly coding through discussion and live coding demonstrations that will help support your ongoing SEO efforts.

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