PPC landing page optimization training with Brian Massey
Create dazzling digital experiences that drive more conversions
Online March 8-9, 2022 | 12:00pm – 3:00pm ET | $199
In the game of paid search ads, “The player who converts best wins.” Higher conversion rates drive ROAS up, slash acquisition costs, and allow you to out-bid the competition. The key to a higher conversion rate is the landing experience. Properly designed, a relevant landing experience will get you more revenue from fewer clicks.
You may have spent thousands of dollars last month on ads. How much did you spend to refine your landing pages and product detail pages? Probably not much. It’s easy to spend money on ads. How do you invest in your landing pages? Brian Massey of Conversion Sciences is going to show you how to invest wisely in your landing pages to drive all of your paid ad metrics deeper into the green.
In this Master Class, Brian will take you through the process of designing a PPC landing page, showing you where to do simple experiments that will drive the ROI on your ad spend higher. The days of “Launch and See” marketing are behind us. Marketers, designers, and CMOs aren’t waiting for the results of campaigns. They are building results into their landing experience design process.
The goal of this Master Class is to give you the tools and the confidence to design and execute winning PPC ad campaigns.
This Master Class will take place live, online March 8-9. Secure your spot now for just $199, but hurry… these Early Bird rates expire on February 12!
Here’s a breakdown of what will be covered:
- Why your landing page design is doomed and what to do about it
- Why you don’t need to be a Data Scientist to make data-driven decisions
- Putting your audience at the center of your landing page design
- Understanding what to elements to test
- Using data to grow your list of design ideas
- How to score your hypotheses
- The rules of data quality
- Increasing the sample size and sample quality
- How to leverage the data you already have
- User testing videos
- The two jobs of a landing page
- Keeping the promise to your customer
- Offering choice to your customer
- Thank you page surveys
- AB Testing
- A new way to design
After this Master Class, you’ll be able to:
- Know why you don’t need a data scientist
- List the rules of behavioral science — that you already know
- Design product detail pages for shopping ads
- Use data to identify the ideal offer and wording
- Understand why you should have lots of landing pages for your ads
- Identify the most persuasive copy and images
- Find the friction in your page layout
- Optimize forms for lead generation
- Know what to do with visitors who aren’t ready to convert
- Refine your ad copy with data
- Determine what to change, what to leave the same, and what to test
- Run a focus group from your desk
Who should attend this Master Class?
This Master Class will be very effective for any business that is selling online or generating leads for the business online:
- Digital marketers
- Business owners
- UX professionals
Meet your Master Class instructor
Brian Massey has been teaching and writing about digital marketing since 2005. He donned a lab coat in 2007 and created one of the first conversion optimization agencies, Conversion Sciences. His company has run thousands of tests on the websites of companies of all types and sizes. The process his company has developed is a proven, repeatable way to build high-performing digital campaigns, from ad click to purchase. Today, he is a highly-rated speaker and teacher on digital marketing concepts for digital businesses in any industry.