SMX Next: Expert-led search marketing training

Available Now | Free Registration

Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2022. Algorithm updates and SERP feature changes are making organic search harder. Automation is proving frustrating in paid search and social. Plus, the death of third-party cookies has been delayed. Again. Oh, and Google Analytics 4. It’s a lot. 

Regain control at SMX Next.

Programmed by the Search Engine Land experts, the entire program — featuring exclusive keynotes, tactic-rich sessions, and insightful live Q&A (Overtime!) — is designed to help you make sense of these and more changes, so you can continue to create successful, future-forward strategies and campaigns that deliver ROI.

You’ll walk away with fresh insights, emerging opportunities, and must-know, next-level strategies and tactics to drive SEO and PPC success in 2023 and beyond.  

Learn from VP of Google Search, Hyung-Jin Kim, and Google Ads Product Liaison, Ginny Marvin!

Your free SMX Next pass unlocks two exclusive keynote conversations. Keep reading for more details!

Kick off your SMX Next experience with a candid keynote conversation featuring Google’s VP of Search, Hyung-Jin Kim. With nearly 19 years of experience working at Google, Hyung-Jin packs first-hand knowledge and advice you won’t find anywhere else. Together, he and Search Engine Land editor Barry Schwartz will discuss critical SEO topics like:

• What you need to know about recent algorithm updates – Core, Product Reviews, Helpful Content, and more
• The role E-A-T plays in Google search and algorithm updates
• Google’s definition of “search quality” (vs. search spam)
• What’s coming next for Google search… and how you can prepare

… and much more.

Day two at SMX Next will begin with a fireside chat featuring Ginny Marvin, Ads Product Liaison at Google, and Search Engine Land Editor Nicole Farley. We’re thrilled to welcome Search Engine Land’s former Editor-in-Chief back to the virtual stage for this insightful conversation, exploring:

• Performance Max campaigns and broad match keywords
• All-things automation (search marketers’ least favorite part of PPC)
• Privacy changes and a cookieless future
• What’s next for Google Ads… and how you can prepare now

Celebrate the winners of the 2022 Search Engine Land Awards!

The Search Engine Land Awards celebrate individuals, agencies, and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing campaigns and research initiatives.

Don’t miss your opportunity to hear from select winners of the 2022 Search Engine Land Awards — and ask them your burning questions, live, during SMX Next!