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Agenda
Welcome to SMX! The 2024 agenda will be live in October. Until then, check out the 2023 program below -- available on-demand with free registration until May 13. Click here to grab your free pass.
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Tuesday — November 14th, 2023
Keynote
The search marketer’s generative AI survival guide
The search marketer’s generative AI survival guide
Tuesday — November 14th, 2023
If your calendar provider is not listed,
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Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
The search marketer’s generative AI survival guide
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
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Session overview
Well, search marketers, 2023 has been a year like no other... and much of the credit goes to the generative AI revolution. This powerful new technology is not only reshaping the way we do our day-to-day work, it's radically altering the search experience (paid and organic) while redefining discoverability and visibility in the SERPs.
Surviving these changes has been challenging -- from unearthing generative AI's potential to harnessing its power, reaping its benefits, and figuring out the long-term impact and implications.
Take a deep breath, gain some perspective, and ease your discomfort during this empowering opening keynote from our own Danny Goodwin, Managing Editor at Search Engine Land. You'll walk away with the confidence to not only survive in this era of generative AI, but thrive.
After this keynote, you'll be able to:
- Understand how Google’s Search Generative Experience and Microsoft Bing’s Chat will likely impact paid and organic search
- Take steps to best prepare for these AI-powered search engines
- Brace your clients, management and stakeholders for the still-to-come monumental shifts
- Take full advantage of the array of generative AI capabilities
Speakers
Concurrent sessions
How a paid search mentality will change TV forever
How a paid search mentality will change TV forever
Tuesday — November 14th, 2023
If your calendar provider is not listed,
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Eric Hatzenbuhler, Director of Performance Marketing, MNTN
Speaker
Eric Hatzenbuhler
Director of Performance Marketing, MNTN
Eric manages the strategy and execution of MNTN's full funnel paid media program. Prior to joining MNTN, Eric worked for multiple advertising agencies overseeing paid media efforts for clients ranging from SMB to Fortune 500 organizations and spanning numerous industries from B2B to CPG.
How a paid search mentality will change TV forever
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
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Session overview
Search marketers are the masters of discovering new ways to gain an extra edge and boost conversion rates. But if you’re really looking to expand performance in 2024, we’ll let you in on a little secret: The next big thing for search marketers isn’t more search — it’s Connected TV.
Join Eric Hatzenbuhler, Director of Performance Marketing at MNTN, as he reveals how search marketers are leading the charge that’s changing the face of television forever — and how you can be at the forefront of this revolution.
After this session, you'll be able to:
- Apply powerful new CTV capabilities to generate better outcomes – including on paid search
- Know the latest targeting techniques unique to CTV
- Understand how your keyword marketing strategies and experience can easily apply to CTV
Speakers
Sponsored by: MNTN
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.
Google's Search Generative Experience: Prepare for impact
Google's Search Generative Experience: Prepare for impact
Tuesday — November 14th, 2023
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Bart Goralewicz, Founder & Head of SEO, Onely LLC
Speaker
Bart Goralewicz
Founder & Head of SEO, Onely LLC
Bartosz Goralewicz is a Founder & Head of SEO at Onely and Co-founder of ZipTie.dev He has been a staple in the SEO industry over the last decade as both the founder of Onely and a thought leader – especially in JavaScript SEO. Onely’s specialized team works with Fortune 100 companies and other major international brands while continuing to push the envelope in Technical SEO.
Google's Search Generative Experience: Prepare for impact
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
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Session overview
Google's Search Generative Experience (SGE) is going to change the SEO landscape big time. Do you understand these changes? Have you already seen the data you need to know about SGE? Do you understand its potential impact?
Join Bartosz Goralewicz, founder and head of SEO at Onely and co-funder at ZipTie.dev, as he explains all the data you should know to prepare for upcoming SGE changes that may impact your organic growth.
After this session, you’ll be able to:
- Understand what SGE is and how it will change Google's landscape
- See what verticals SGE is set to impact at launch and what it means for you
- Prepare for the SGE launch and stay on the safe side
Speakers
SEO
Overtime live Q&A - Google's Search Generative Experience: Prepare for impact
Overtime live Q&A - Google's Search Generative Experience: Prepare for impact
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Bart Goralewicz, Founder & Head of SEO, Onely LLC
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Bart Goralewicz
Founder & Head of SEO, Onely LLC
Bartosz Goralewicz is a Founder & Head of SEO at Onely and Co-founder of ZipTie.dev He has been a staple in the SEO industry over the last decade as both the founder of Onely and a thought leader – especially in JavaScript SEO. Onely’s specialized team works with Fortune 100 companies and other major international brands while continuing to push the envelope in Technical SEO.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - Google's Search Generative Experience: Prepare for impact
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Unlock the potential of generative AI for search campaigns with Microsoft Advertising
Unlock the potential of generative AI for search campaigns with Microsoft Advertising
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
James Murray, Senior Product Marketing Manager, Microsoft
Angela Bahreyni, Analytical Lead, Microsoft
Speaker
James Murray
Senior Product Marketing Manager, Microsoft
James Murray is a passionate product marketer and evangelist with ten years of experience working with disruptive technology, search, big data and online analytics. He is an exceptional communicator with a strong storytelling focus and the ability to simplify complex concepts. James is a marketer, strategist, analyst and public speaker with proven ability in both creative and technical markets.
Unlock the potential of generative AI for search campaigns with Microsoft Advertising
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
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Session overview
As new generative AI technology grabs headlines and captures the imaginations of businesses and consumers alike, organizations have a unique opportunity to harness the power of generative AI to improve performance and increase efficiency.
Join experts from Microsoft Advertising to learn how you can tap into the power of generative AI to help create superior search campaigns.
After this session, you'll be able to:
- Understand how generative AI is transforming search and advertising
- Leverage insights about Bing Chat
- Take advantage of AI in search today
Sponsored by: Microsoft
Represent your brand at its best with advertising solutions guided by an uncompromising respect for privacy, brand safety, and data security. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences to over a half a billion people worldwide. Bing powers billions of searches monthly on the Microsoft Search Network, including Verizon Media properties (AOL, Yahoo), platforms like Amazon and Apple, and on Microsoft services like Windows, Office and Microsoft Edge. Extend your reach and campaign performance with Microsoft Audience Network, high-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge, and select publisher partner properties. Only Microsoft Advertising offers LinkedIn Profile targeting on search and native to help you find highly relevant audiences based on their company, job function and industry. With Microsoft Advertising, gain access to in-depth insights, intelligent advertising tools that use AI to improve campaign performance and audience targeting solutions to create more personalized advertising experiences. Microsoft Advertising. Intelligent connections.
How will Google's Search Generative Experience impact PPC marketing?
How will Google's Search Generative Experience impact PPC marketing?
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Jyll Saskin Gales, Marketing Consultant, Jyll.ca
Brad Geddes, Co-Founder, Adalysis
Greg Kohler, Senior Digital Marketing Manager, ServiceMaster Brands
Aaron Levy, VP of Paid Search, Tinuiti
Speaker
Jyll Saskin Gales
Jyll Saskin Gales is a marketing consultant, coach and instructor. She teaches digital marketing at Jelly Academy, Elevate, The DMZ at Ryerson University, boutique agencies, Fortune 100 companies, and her own online course platform. She advises business owners across industries and sizes, helping them get the most profitable return on investment from their marketing efforts. And over 50,000 people follow her on TikTok for bite-sized, actionable marketing tips from a former Googler.
Speaker
Brad Geddes
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Speaker
Greg Kohler
Senior Digital Marketing Manager, ServiceMaster Brands
Greg Kohler is a Digital Marketing Manager with a focus on lead generation. He is passionate about helping businesses efficiently grow their businesses using various online advertising tactics. He was named one of Marketing O'Clocks top 50 most influential PPCers in 2022. Greg graduated from Michigan State University with a degree in Advertising. Outside of work, he coaches Water Polo and plays Pickleball with his wife, Chloe. You can find him on twitter at @PPCGreg.
Speaker
Aaron Levy
Aaron Levy has been in the industry for 15+ years, leading paid media campaigns with clients ranging from Fortune 50s to startups and local businesses. He leads the 100+ person enterprise SEM team at Tinuiti, a full-service digital agency with offices across the US. Aaron's role is to help his team build strategies for some of the most recognizable brands in the world. Aaron "focuses" on the years ahead while his team works days and weeks ahead looking years ahead, making sure that clients are set up for the long term. Aaron's a frequent industry speaker and instructor at Drexel and University of Vermont, working to grow the next generation of great marketers. In his free time, he's either on the golf course, the hockey rink or in a kitchen (hopefully his own).
How will Google's Search Generative Experience impact PPC marketing?
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Google's Search Generative Experience (SGE) incorporates generative AI directly into the search results. For advertisers, this may be the largest change to search results since Google launched 25 years ago -- and the biggest UI change impacting paid search since Google removed ads from the right rail in 2016.
Join your host Brad Geddes, co-founder of AdAlysis, as he leads a roundtable discussion on how the future of Google Search will impact your search advertising strategy and performance.
After this session, you'll be able to:
- Speculate how the introduction of SGE will change traffic levels
- Discuss how conversion rates, CPC, CPAs, and CTRs may be affected
- Understand what the adoption timeline may look like
PPC
Overtime live Q&A - How will Google's Search Generative Experience impact PPC marketing?
Overtime live Q&A - How will Google's Search Generative Experience impact PPC marketing?
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Jyll Saskin Gales, Marketing Consultant, Jyll.ca
Greg Kohler, Senior Digital Marketing Manager, ServiceMaster Brands
Aaron Levy, VP of Paid Search, Tinuiti
Moderator:
Brad Geddes, Co-Founder, Adalysis
Speaker
Jyll Saskin Gales
Jyll Saskin Gales is a marketing consultant, coach and instructor. She teaches digital marketing at Jelly Academy, Elevate, The DMZ at Ryerson University, boutique agencies, Fortune 100 companies, and her own online course platform. She advises business owners across industries and sizes, helping them get the most profitable return on investment from their marketing efforts. And over 50,000 people follow her on TikTok for bite-sized, actionable marketing tips from a former Googler.
Speaker
Greg Kohler
Senior Digital Marketing Manager, ServiceMaster Brands
Greg Kohler is a Digital Marketing Manager with a focus on lead generation. He is passionate about helping businesses efficiently grow their businesses using various online advertising tactics. He was named one of Marketing O'Clocks top 50 most influential PPCers in 2022. Greg graduated from Michigan State University with a degree in Advertising. Outside of work, he coaches Water Polo and plays Pickleball with his wife, Chloe. You can find him on twitter at @PPCGreg.
Speaker
Aaron Levy
Aaron Levy has been in the industry for 15+ years, leading paid media campaigns with clients ranging from Fortune 50s to startups and local businesses. He leads the 100+ person enterprise SEM team at Tinuiti, a full-service digital agency with offices across the US. Aaron's role is to help his team build strategies for some of the most recognizable brands in the world. Aaron "focuses" on the years ahead while his team works days and weeks ahead looking years ahead, making sure that clients are set up for the long term. Aaron's a frequent industry speaker and instructor at Drexel and University of Vermont, working to grow the next generation of great marketers. In his free time, he's either on the golf course, the hockey rink or in a kitchen (hopefully his own).
Moderator
Brad Geddes
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Overtime live Q&A - How will Google's Search Generative Experience impact PPC marketing?
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Break
Concurrent sessions
Google algorithm updates: Making sense of today's volatile SERPs
Google algorithm updates: Making sense of today's volatile SERPs
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Mordy Oberstein, Head of SEO Brand, Wix
Speaker
Mordy Oberstein
Mordy Oberstein is the Head of SEO Brand at Wix and the author of the Wix SEO Guide. Concurrently he also serves as a communications advisor for Semrush.
Dedicated to SEO education hosting webinars and podcasts such as SERP's Up and Edge of the Web, Mordy is one of the organizers of #SEOchat and a popular industry author and speaker
Google algorithm updates: Making sense of today's volatile SERPs
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Google's ability to refine how it understands content directly affects the impact of Google's algorithm updates. So what does this all actually mean and look like? How does the arrival of AI content factor in?
Join Mordy Oberstein, Head of SEO Brand at Wix, as he digs deeper into data trends around Google's updates and shows you what content ranks – and what content tanks – in search.
After this session, you’ll be able to:
- Understand what update-related data to focus on – and what data to ignore – from tool providers
- Know what types of content Google updates reward
- Take steps to future-proof your brand's website against Google algorithm changes
Speakers
SEO
Overtime live Q&A - Google algorithm updates: Making sense of today's volatile SERPs
Overtime live Q&A - Google algorithm updates: Making sense of today's volatile SERPs
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Mordy Oberstein, Head of SEO Brand, Wix
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Mordy Oberstein
Mordy Oberstein is the Head of SEO Brand at Wix and the author of the Wix SEO Guide. Concurrently he also serves as a communications advisor for Semrush.
Dedicated to SEO education hosting webinars and podcasts such as SERP's Up and Edge of the Web, Mordy is one of the organizers of #SEOchat and a popular industry author and speaker
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime live Q&A - Google algorithm updates: Making sense of today's volatile SERPs
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Performance in the context of conversation
Performance in the context of conversation
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Josh Zimmerman, Senior Manager, New Business Partnerships, Reddit
Speaker
Josh Zimmerman
Senior Manager, New Business Partnerships, Reddit
Josh is Senior Manager, New Business Partnerships at Reddit. He brings 15+ years of experience working with digital marketers from his time at TechTarget, LinkedIn, Google and now, Reddit. Josh currently leads a team of Client Partners and Business Development Representatives focused on acquiring and onboarding Reddit's highest potential new advertisers.
Performance in the context of conversation
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
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Session overview
Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations, and brands themselves drive opinions and purchases. Context is personalization at scale.
Join Josh Zimmerman, Senior Manager, New Business Partnerships at Reddit, to dig into performance in the context of conversation.
After this session, you'll be able to:
- Understand how Redditors use communities and the conversations within them to make more informed purchase decisions
- Identify different targeting options that allow advertisers to become part of these conversations
- Design and implement campaigns within the context of conversations surrounding your brand
Speakers
Sponsored by: Reddit
Reddit is a network of more than 100,000 communities where people can dive into anything through experiences built around their interests, hobbies and passions. Reddit users submit, vote and comment on content, stories and discussions about the topics they care about the most. From pets to parenting, there’s a community for everybody on Reddit.
Driving lead generation with paid media: What's new and what's next
Driving lead generation with paid media: What's new and what's next
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Nicole Waddington, Digital Marketing Manager, Cypress North
Speaker
Nicole Waddington
Digital Marketing Manager, Cypress North
Nicole Waddington is a digital marketing manager at Cypress North, specializing in B2B paid advertising and lead generation. You can catch her co-hosting Marketing O'Clock, a weekly digital marketing podcast covering the latest news in the world of PPC, SEO, and social media.
Driving lead generation with paid media: What's new and what's next
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
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Session overview
The goal of lead generation fundamentally remains unchanged -- but the tools, tactics, and technologies at your disposal are rapidly evolving. Where do you begin?
Join Nicole Waddington, Digital Marketing Manager at Cypress North, as she dives into the world of lead generation through a paid advertising lens. Together, you'll unpack the newest trends, strategies, and innovations in lead generation, cover real-world lead generation case studies highlighting successful tactics in action, and more. Whether you’re a seasoned B2B marketing professional or newer to the field, this session will break down what every modern-day lead generation marketer needs to know.
After this session, you’ll be able to:
- Leverage new tactics on LinkedIn Ads to help fill your funnel with qualified leads
- Harness the power of Google’s Performance Max campaigns for lead generation
- Understand the evolving relevance of Microsoft Advertising in B2B advertising
Speakers
PPC
Overtime live Q&A - Driving lead generation with paid media: What's new and what's next
Overtime live Q&A - Driving lead generation with paid media: What's new and what's next
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Nicole Waddington, Digital Marketing Manager, Cypress North
Moderator:
Nicola Agius, Paid Search Editor, Third Door Media
Speaker
Nicole Waddington
Digital Marketing Manager, Cypress North
Nicole Waddington is a digital marketing manager at Cypress North, specializing in B2B paid advertising and lead generation. You can catch her co-hosting Marketing O'Clock, a weekly digital marketing podcast covering the latest news in the world of PPC, SEO, and social media.
Moderator
Nicola Agius
Paid Search Editor, Third Door Media
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Overtime live Q&A - Driving lead generation with paid media: What's new and what's next
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
SEO in memoriam: A fond farewell to tactics that don't matter anymore
SEO in memoriam: A fond farewell to tactics that don't matter anymore
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Ryan Brock, Chief Solution Officer, DemandJump
Speaker
Ryan Brock
Chief Solution Officer, DemandJump
Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.
SEO in memoriam: A fond farewell to tactics that don't matter anymore
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
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Session overview
Join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-based marketing. Along the way, discover that the results that old SEO and all its trappings brought you... weren’t really very good at all, actually.
Join Ryan Brock, Chief Solution Officer at DemandJump, for this respectful and life-affirming service -- erm, session. In lieu of flowers, LinkedIn posts touting how bold this fresh perspective is, or how handsome the presenter was, are welcome.
After this session, you'll be able to:
- Cite clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
- Adopt a major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
- Implement a practical, step-by-step methodology for choosing SEO pillar topics and efficiently publishing content that ranks fast
Speakers
Break
Live demos
Demo: Get a first-hand look at MNTN Performance TV
Demo: Get a first-hand look at MNTN Performance TV
Tuesday — November 14th, 2023
If your calendar provider is not listed,
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Clayton Schader, Managing Director B2B Sales, MNTN
Speaker
Clayton Schader
Managing Director B2B Sales, MNTN
Early in my life, I had a strong passion for culinary arts and restaurant operations. I decided to go to culinary school and then hospitality management school at Penn State. I was able to travel the country, meet amazing people and hone my management skills over a 17-year career. I was always told that I should be in sales and 2020 seemed like the perfect year to make a change! Now I am able to provide b2b companies with tech-driven marketing solutions focused on automation and conversions.
Demo: Get a first-hand look at MNTN Performance TV
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
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Session overview
Don't miss this exclusive live demo!
Pack your lunch for performance with MNTN’s Director of B2B Sales Clayton Schader. In this exclusive demo, you’ll learn how CTV continues to disrupt the B2B ad landscape by delivering receptive and engaged audiences that are completely measurable and fully targetable.
Join Schader to learn about the latest innovations cementing CTV as the third pillar of performance marketing strategies. Plus, see the features savvy B2B marketers use on this measurable demand-gen channel to stand out from the crowd and reach key decision-makers.
With MNTN, you can:
- Target and reach over 80,000 audience segments, whenever and wherever they watch their favorite shows
- Reach audiences throughout the sales funnel, thanks to CRM data uploading and targeting, as well as retargeting campaigns
- Test creative and have your ads automatically optimized hundreds of thousands of times a day for peak performance
- Get transparent, customizable insights into your campaigns’ performance in real-time
Monitor your campaign performance alongside other channels - Get fresh creative quarterly, bundled with your media spend
Please note: This demo will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Sponsored by: MNTN
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.
Demo: Optimizing for Search Generative Experience with Schema Manager, AI Content Studio, and SEO-first CMS
Demo: Optimizing for Search Generative Experience with Schema Manager, AI Content Studio, and SEO-first CMS
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Sathya Krishnamoorthy, Chief Product Officer, Milestone
Speaker
Sathya Krishnamoorthy
Chief Product Officer, Milestone
Sathya Krishnamurthy brings over 17 years of experience in product management and strategy, new product launches and business ownership to Milestone. He has an exceptional record of achievements in defining, delivering, and growing enterprise-software products in startups and mid-tier companies.
Sathya has displayed strong business ownership by bringing global teams to deliver strong product results and has mentored and managed global product management and engineering teams in US, Asia and Europe.
Prior to joining Milestone, Sathya worked for such companies as reputation.com, Microsemi and Zynga. Sathya has an MBA from Northwestern University - Kellogg School of Management and an MS in Computer Science from Washington University in St. Louis.
Demo: Optimizing for Search Generative Experience with Schema Manager, AI Content Studio, and SEO-first CMS
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
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Session overview
Don't miss this exclusive live demo!
Join Sathya Krishnamoorthy, Chief Product Officer at Milestone, as he demonstrates how you can supercharge your SEO strategy using cutting-edge tools such as Schema Manager, AI Content Studio, and the Milestone SEO-first CMS.
Together, you'll explore essential topics, including marking up existing content to align with SGE, uncovering content opportunities you never knew existed, harnessing the power of AI Content Studio for seamless content generation, and experiencing an integrated end-to-end SGE optimization journey within Milestone CMS.
Don't miss this opportunity to gain valuable insights and witness firsthand how Milestone's innovative solutions can elevate your digital presence and help you stay ahead in the dynamic world of search.
Please note: This demo will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Sponsored by: Milestone Internet Marketing, Inc.
Milestone helps businesses create, organize, and amplify their digital information. By enhancing digital presence, we make information more accurate, consistent, and visible, and help you be everywhere your customers are. We do this with a digital presence platform and add to it as much or as little service as you need. We work with major brands and mid-size businesses across industries to drive traffic, engagement, and revenue through omnichannel marketing fueled by SEO Our state-of-the-art technology and solutions drive revenue and ROI for clients across the globe. Over 2,000 companies world-wide do business with Milestone, including leading hotel chains, major retailers, and financial services companies. Milestone has garnered over 300 awards and a reputation for blending outstanding design with advanced technological capabilities.
Demo: How to save 90% more time on omnichannel advertising execution with the Fluency Ad Automation Platform
Demo: How to save 90% more time on omnichannel advertising execution with the Fluency Ad Automation Platform
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Michael Tietje, VP, Growth, Fluency
Speaker
Michael Tietje
Michael Tietje is the VP of Growth at Fluency—a leader in Robotic Process Automation solutions for the digital marketing industry. Michael has spent hundreds of millions of dollars on search and social channels over the last 12 years and holds a certificate in Full Stack Development from MIT. He has worked with large brands and agencies, leading digital operations with a focus on automation transformation for scaled digital advertising.
Demo: How to save 90% more time on omnichannel advertising execution with the Fluency Ad Automation Platform
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
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Session overview
Don't miss this exclusive live demo!
Effective advertising management across channels has historically required significant manual effort, resulting in errors, budget management issues, resource constraints, and agency margin compression among other issues.
Join Michael Tietje, VP of Growth at Fluency, as he showcases how to overcome these challenges. An advertising professional with years managing multichannel campaigns for top-tier agencies, Michael will walk you through cutting-edge tools designed to scale your digital advertising and reduce your time spent on manual tasks by over 90%.
- Launch and manage campaigns at scale
- Automate budgeting and pacing at scale to eliminate overspend/underspend and hit your targets every month
- Create custom localized campaigns at scale through Fluency blueprints
- Streamline report creation and delivery by hours each month
- Leverage AI for content generation, data normalization, and reporting to improve performance and drive efficiency at scale – all while maintaining complete strategic control and brand compliance.
Don’t miss this live opportunity to see how your ad ops can mitigate the burden of mundane tasks, empower your teams, and revolutionize your capacity, outcomes, and margins for 2024 and beyond.
Please note: This demo will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Sponsored by: Fluency
Fluency is the premier provider of enterprise-level digital advertising management software to the digital advertising industry. The company’s platform is built around Robotic Process Automation (RPA,) and is engineered to leverage cutting-edge technologies—including AI, low code, and cloud scalable solutions. The result is unparalleled efficiency, accuracy, and scale for digital marketers working in both agencies and brands.
Based in Burlington, Vermont, with team members in 18 states, Fluency’s founders and staff leverage a noteworthy combination of expertise, talent and inventiveness in their efforts to sustainably, collaboratively and enjoyably transform their clients’—and their own—businesses.
Demo: SEO results accelerated — See the speed of generative AI in an enterprise SEO platform
Demo: SEO results accelerated — See the speed of generative AI in an enterprise SEO platform
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Mark Traphagen, VP Product Marketing & Training, seoClarity
Dustin Duncan, Solutions Architect, seoClarity
Speaker
Mark Traphagen
VP Product Marketing & Training, seoClarity
Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. He is a sought after speaker at conferences such as PubCon, SMX, and State of Search, and a featured writer for major online publications such as Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.
In an interview on Reddit, Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media.
Although Mark believes his previous careers as a salesman and then a teacher were excellent preparations for what he does now, his deep dive into online marketing began about ten years ago when he was tasked with turning around a failing independent bookstore. Mark took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success.
After five years of helping to build one of the best-known brands in digital marketing and as producer/creator of YouTube's most popular digital marketing video series, Mark now helps seoClarity's clients and potential clients to make the best possible use of the world's most powerful SEO platform.
Speaker
Dustin Duncan
Solutions Architect, seoClarity
Dustin has been a part of the seoClarity team since 2016. Big on travel, it's his goal to hit all the continents (4 down so far!). He's also big on helping clients understand the seoClarity platform. His favorite platform features are Rank Intelligence and Search Analytics because of their abilities to segment and analyze data at a granular level.
Demo: SEO results accelerated — See the speed of generative AI in an enterprise SEO platform
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Don't miss this exclusive live demo!
Leveraging generative AI can help scale results and improve efficiency across the board. Yet many SEOs are hesitant to dive in due to concerns about unoriginal content, loss of quality, and reduced security and control.
Don’t risk missing out on big SEO wins while your competitors capitalize. We’ll show you how to successfully streamline workflows, automate tasks, and accelerate SEO results with GenAI in the seoClarity platform.
In this demo led by VP of Product Marketing, Mark Traphagen, and Solutions Architect, Dustin Duncan, you’ll learn how to confidently navigate AI-driven SEO and overcome challenges in key areas such as:
- On-page SEO
- Content generation
- Keyword research
- Technical SEO
- SEO management
Don't miss this opportunity to discover how GenAI can empower your enterprise SEO team, boost efficiency, and deliver results that truly matter – faster.
Please note: This demo will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Sponsored by: seoClarity
The world’s first AI-driven, enterprise SEO platform that delivers actionable insights to truly scale SEO. The only platform with all SEO data, all SEO metrics, and all capabilities seamlessly integrated for the fastest, most scalable insights – without artificial limitations. Based on the economic downtown and the effects from COVID-19, seoClarity launched Essentials. The company believes that no matter your situation you should be able to thrive in SEO. With seoClarity Essentials, rank tracking is just the beginning. It includes interactive ranking analysis with unlimited competitor comparisons starting with 5,000 keywords packaged with the most competitive keyword research data set and an AI-driven content writer. All for just $750 per month with no annual commitments.
Break
Concurrent sessions
7 key metrics to measure content effectiveness
7 key metrics to measure content effectiveness
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Wayne Cichanski, VP, Search & Site Experience, iQuanti
Speaker
Wayne Cichanski
VP, Search & Site Experience, iQuanti
As Vice President of Search Strategy & Site Experience for a top NY digital marketing agency (IQuanti), Wayne has worked on the nations largest digital campaigns in the world including Goldmans Sachs, American Express, Discover, Allstate, Staples and Walmart. Wayne is a creative and innovative thinker that has traveled globally as a keynote speaker including SMX as well as providing thought leadership in publications such as the WallStreet Journal, SearchEngine Watch & Inc. Wayne has served as CIO of Multi-National B2B/B2C Exchange, Director of Marketing, and co-founder of an SEO agency. He has the ability to execute against large-scale campaigns, providing guidance and management of multi-national and international teams.
7 key metrics to measure content effectiveness
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience, enabling you to refine strategies, optimize resources, and maximize ROI.
Join Wayne Cichanski, VP of Search and Site Experience at iQuanti, to understand the seven key metrics in measuring content effectiveness that often go overlooked.
After this session, you'll be able to:
- Go beyond the basics when it comes to measuring the value of your content
- Explain what the role and identity of content assets mean to your business
- Understand how influenced conversion rates contribute to your direct conversion rates
- Know why it’s important to measure the value of pages that do not have a direct conversion rate
Speakers
2024 SEO trends to get ahead of now
2024 SEO trends to get ahead of now
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Michael King, Founder, Managing Director, iPullRank
Lily Ray, Senior Director, SEO & Head of Organic Research, Amsive Digital (Formerly Path Interactive)
Sara Resnick, Global Head of Organic Growth & SEO, Shutterstock
Speaker
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Speaker
Michael King
Founder, Managing Director, iPullRank
An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses. Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.
Speaker
Lily Ray
Senior Director, SEO & Head of Organic Research, Amsive Digital (Formerly Path Interactive)
Lily Ray is the Senior SEO Director & Head of Organic Research at Amsive Digital (formerly Path Interactive), where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.
Speaker
Sara Resnick
Global Head of Organic Growth & SEO, Shutterstock
With 20 years of marketing experience, Sara is an e-commerce expert and SEO leader in the space with roles in a variety of industries from e-commerce and music, to television, non-profits and publishing. Most recently Sara held the role as Global Head of Organic Growth & SEO at Shutterstock, leading organic channel initiatives while optimizing the integrated customer acquisition strategy. Prior to Shutterstock, Sara was the Vice President of Enterprise SEO & Partnerships for 1-800-FLOWERS.COM, Inc. where she led the organic search efforts across their Family of Brands including top gifting brands 1-800-Flowers.com and Harry & David. Sara also held marketing roles at America's flagship PBS station WNET, Music Sales & G. Schirmer, and Sony Music. In 2021 Sara was listed as one of Brand Innovators' 40 Under 40 Honorees, a Women2Watch in Business Disruption by Remodista, and is an active member of CHIEF. When Sara is not SEOing, she can be found loving NYC, coffee, concerts and music.
2024 SEO trends to get ahead of now
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Generative AI shook SEO to its core in 2023. It's reshaping search, how we do our jobs, and more is coming... we’re anxiously waiting for Google's Search Generative Experience to roll out to everyone and see its impact on organic traffic, visibility, revenue and more.
The time to prepare, innovate, and improve your SEO strategies is now. If you're been struggling to keep up with all the latest SEO, AI, and search news and emerging trends, this session will help you understand what really matters and how to stay ahead of your competition.
Join this legendary panel featuring three of the top SEO experts, hosted by Danny Goodwin, Managing Editor at Search Engine Land, to discover the trends you'll want to get ahead of now as you plan for 2024 and beyond.
After this session, you'll be able to:
- List the most important SEO trends to watch now
- Understand where to focus your energy as you plan for 2024
- Implement actionable tips from expert SEO practitioners
Speakers
Lily Ray
Senior Director, SEO & Head of Organic Research, Amsive Digital (Formerly Path Interactive)
SEO
Overtime live Q&A - 2024 SEO trends to get ahead of now
Overtime live Q&A - 2024 SEO trends to get ahead of now
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Michael King, Founder, Managing Director, iPullRank
Lily Ray, Senior Director, SEO & Head of Organic Research, Amsive Digital (Formerly Path Interactive)
Sara Resnick, Global Head of Organic Growth & SEO, Shutterstock
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Michael King
Founder, Managing Director, iPullRank
An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses. Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.
Speaker
Lily Ray
Senior Director, SEO & Head of Organic Research, Amsive Digital (Formerly Path Interactive)
Lily Ray is the Senior SEO Director & Head of Organic Research at Amsive Digital (formerly Path Interactive), where she provides strategic leadership for the agency’s SEO client programs. Born into a family of software engineers, web developers and technical writers, Lily brings a strong technical background, performance-driven habits and forward-thinking creativity to all programs she oversees. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high-impact work for a fast-growing list of notable clients, including Fortune 500 companies. Lily has worked across a variety of verticals with a focus on retail, e-commerce, b2b and CPG sites. She loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.
Speaker
Sara Resnick
Global Head of Organic Growth & SEO, Shutterstock
With 20 years of marketing experience, Sara is an e-commerce expert and SEO leader in the space with roles in a variety of industries from e-commerce and music, to television, non-profits and publishing. Most recently Sara held the role as Global Head of Organic Growth & SEO at Shutterstock, leading organic channel initiatives while optimizing the integrated customer acquisition strategy. Prior to Shutterstock, Sara was the Vice President of Enterprise SEO & Partnerships for 1-800-FLOWERS.COM, Inc. where she led the organic search efforts across their Family of Brands including top gifting brands 1-800-Flowers.com and Harry & David. Sara also held marketing roles at America's flagship PBS station WNET, Music Sales & G. Schirmer, and Sony Music. In 2021 Sara was listed as one of Brand Innovators' 40 Under 40 Honorees, a Women2Watch in Business Disruption by Remodista, and is an active member of CHIEF. When Sara is not SEOing, she can be found loving NYC, coffee, concerts and music.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - 2024 SEO trends to get ahead of now
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Speakers
Lily Ray
Senior Director, SEO & Head of Organic Research, Amsive Digital (Formerly Path Interactive)
Moderator
Build better content through an AI-powered workflow
Build better content through an AI-powered workflow
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Bruce Clay, President, Bruce Clay, Inc.
Speaker
Bruce Clay
Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing company recognized as a worldwide leader in search marketing. Bruce began conducting SEO training in 1999, and since then more than 5,000 individuals have attended BCI’s courses internationally. Bruce wrote the first program for web page analysis, and today BCI’s proprietary SEOToolSet™ is in its sixth generation. Before founding BCI, Bruce had a long career as a technical executive with leading Silicon Valley firms. Bruce holds a BS in math and computer science and received his MBA from Pepperdine University. Bruce has authored many books, including “Search Engine Optimization All-in-One for Dummies” for Wiley. He has spoken at hundreds of marketing industry events, including Search Marketing Expo (SMX), Search Engine Strategies, WebmasterWorld, Affiliate Summit, Ungagged, PubCon and ad:Tech, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine and many other publications.
Build better content through an AI-powered workflow
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
In today’s marketplace, the demand for quality content has never been higher. Failure to keep up with demand can result in your business losing online visibility, traffic, leads, and revenue. Fortunately, you can significantly improve your content strategy by utilizing AI as a tool in your workflow.
Join SEO expert Bruce Clay as he shares the ways you can build an AI-powered content workflow that will help you create better content.
After this session, you'll be able to:
- Utilize AI as a tool, not a solution, in your workflow to generate authoritative content
- Understand the benefits of implementing AI content tools in your workflow
- Know where you and AI fit into the journey of content creation
- Use AI content tools for advanced tasks to speed up content production
Speakers
Sponsored by: Bruce Clay, Inc.
Bruce Clay's innovative search marketing methodology allows businesses of all sizes around the world to reach their target markets online with speed and efficiency. Founded in 1996 by Bruce M. Clay, known as "The Father of SEO," Bruce Clay Inc. is a world leader in SEO training, proprietary SEO tools, and fully customized, ROI-driven search marketing campaigns. Their proprietary technology and methodology have been utilized by thousands of companies and top name brands worldwide. Bruce Clay Inc. is headquartered in Los Angeles with offices in Japan, Australia, India, and the U.A.E. For more information, visit www.bruceclay.com.
SEO
Overtime live Q&A - Build better content through an AI-powered workflow
Overtime live Q&A - Build better content through an AI-powered workflow
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Bruce Clay, President, Bruce Clay, Inc.
Moderator:
Dillon Vibbart, Senior Video Producer, Bruce Clay, Inc.
Speaker
Bruce Clay
Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing company recognized as a worldwide leader in search marketing. Bruce began conducting SEO training in 1999, and since then more than 5,000 individuals have attended BCI’s courses internationally. Bruce wrote the first program for web page analysis, and today BCI’s proprietary SEOToolSet™ is in its sixth generation. Before founding BCI, Bruce had a long career as a technical executive with leading Silicon Valley firms. Bruce holds a BS in math and computer science and received his MBA from Pepperdine University. Bruce has authored many books, including “Search Engine Optimization All-in-One for Dummies” for Wiley. He has spoken at hundreds of marketing industry events, including Search Marketing Expo (SMX), Search Engine Strategies, WebmasterWorld, Affiliate Summit, Ungagged, PubCon and ad:Tech, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine and many other publications.
Overtime live Q&A - Build better content through an AI-powered workflow
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Sponsored by: Bruce Clay, Inc.
Bruce Clay's innovative search marketing methodology allows businesses of all sizes around the world to reach their target markets online with speed and efficiency. Founded in 1996 by Bruce M. Clay, known as "The Father of SEO," Bruce Clay Inc. is a world leader in SEO training, proprietary SEO tools, and fully customized, ROI-driven search marketing campaigns. Their proprietary technology and methodology have been utilized by thousands of companies and top name brands worldwide. Bruce Clay Inc. is headquartered in Los Angeles with offices in Japan, Australia, India, and the U.A.E. For more information, visit www.bruceclay.com.
2024 PPC trends to get ahead of now
2024 PPC trends to get ahead of now
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Nicola Agius, Paid Search Editor, Third Door Media
Julie Friedman Bacchini, President, Neptune Moon LLC
Thomas Eccel, Senior Performance Marketing Manager, Jung von Matt IMPACT
Greg Finn, CMO, Cypress North
Speaker
Nicola Agius
Paid Search Editor, Third Door Media
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Speaker
Julie Friedman Bacchini
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since literally the beginning, she has truly seen it all. She and her blog appear regularly on many top influencer lists, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is often a sought-after source for PPC commentary. A frequent industry webinar and podcast guest, Julie is also the host and Managing Director of PPC Chat – a very active industry hashtag, weekly chat dedicated to paid search topics and community - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, daughter and crazy dog and probably enjoying some wine.
Speaker
Thomas Eccel
Senior Performance Marketing Manager, Jung von Matt IMPACT
Thomas Eccel is a passionate Google Ads Expert with 4+ years of experience. He started in 2019 at Google Ads Support, consulting the biggest clients in Europe, and worked from 2020-2021 at the Google Optimisation Team, optimizing Europe's biggest Google Ads Accounts. For the past two years, he has been working at Jung von Matt in Switzerland, leading the Google Ads Team.
Thomas frequently shares updates with his community on Linkedin about Google Ads Trends.
2024 PPC trends to get ahead of now
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
This past year has been one of the most unpredictably volatile times for PPC in recent memory. Advertising platforms have been pushing generative AI into more products, leaving advertisers with less control and changing the face of search marketing as we know it.
As we head toward 2024, what steps can you take to make sure you’re getting the most out of ad platforms? What solutions are there to combat issues like inefficient spend? And what consequences might Google face as a result of the federal antitrust trial – and how could it impact advertisers?
To answer these questions and help you make sense of the rapidly evolving PPC landscape, we’ve assembled an all-star panel of search marketing experts. We look forward to seeing you there!
After this session, you’ll be able to:
- Make informed choices about automated campaigns
- Tackle common PPC challenges with more confidence
- Know where to focus your energy as you plan for 2024
- Implement tips from expert PPC practitioners
PPC
Overtime live Q&A - 2024 PPC trends to get ahead of now
Overtime live Q&A - 2024 PPC trends to get ahead of now
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Julie Friedman Bacchini, President, Neptune Moon LLC
Thomas Eccel, Senior Performance Marketing Manager, Jung von Matt IMPACT
Greg Finn, CMO, Cypress North
Moderator:
Nicola Agius, Paid Search Editor, Third Door Media
Speaker
Julie Friedman Bacchini
Julie Friedman Bacchini is the president of Neptune Moon, LLC. In the PPC game since literally the beginning, she has truly seen it all. She and her blog appear regularly on many top influencer lists, including the PPC Hero Top 25 Most Influential PPC Experts. She has presented on PPC topics locally and at industry events such as Hero Conference and SMX East. Julie is often a sought-after source for PPC commentary. A frequent industry webinar and podcast guest, Julie is also the host and Managing Director of PPC Chat – a very active industry hashtag, weekly chat dedicated to paid search topics and community - on Twitter.
When she’s not working or tweeting, she is hanging out with her husband, daughter and crazy dog and probably enjoying some wine.
Speaker
Thomas Eccel
Senior Performance Marketing Manager, Jung von Matt IMPACT
Thomas Eccel is a passionate Google Ads Expert with 4+ years of experience. He started in 2019 at Google Ads Support, consulting the biggest clients in Europe, and worked from 2020-2021 at the Google Optimisation Team, optimizing Europe's biggest Google Ads Accounts. For the past two years, he has been working at Jung von Matt in Switzerland, leading the Google Ads Team.
Thomas frequently shares updates with his community on Linkedin about Google Ads Trends.
Moderator
Nicola Agius
Paid Search Editor, Third Door Media
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Overtime live Q&A - 2024 PPC trends to get ahead of now
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Break
Concurrent sessions
SEO and Neural Information Retrieval: Rethinking ranking from traditional to RankBrain to BERT to MUM
SEO and Neural Information Retrieval: Rethinking ranking from traditional to RankBrain to BERT to MUM
Tuesday — November 14th, 2023
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Mike Grehan, CEO, Chelsea Digital
Speaker
Mike Grehan
Mike Grehan is an SEO pioneer (online since 1995), author, world-traveler and keynote speaker, Champagne connoisseur and consummate drinking partner to the global digital marketing community. He is former publisher of Search Engine Watch and ClickZ, and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Proud to have been chairman of SEMPO the global trade association for search marketers. He is a long-termenior member of ACM, the world's largest computing society. Mike is currently Chief Executive Officer of Chelsea Digital, a New York-based boutique search and performance marketing agency.
SEO and Neural Information Retrieval: Rethinking ranking from traditional to RankBrain to BERT to MUM
Tuesday — November 14th, 2023
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Session overview
Information Retrieval (IR) has come a long way since its early beginnings. Search engines used traditional hand-crafted ranking algorithms based on keyword matching, frequency counts, statistical models and hyperlink analysis.
But these past three years have seen phenomenal leaps ahead with the application and rapid development of AI and machine learning techniques. And large language models (e.g., ChatGPT, Bard) herald a new era of “Interactive AI” to satisfy much more sophisticated information needs by end users.
Join SEO pioneer Mike Grehan, CEO of Chelsea Digital, as he walks you through the evolution of Information Retrieval on the web from when it was all about keywords and links to where we are now with Deep Learning and Neural Ranking Algorithms.
After this session, you will be able to:
- Understand the differences between the older traditional way ranking algorithms worked compared to the new AI-based neural algorithms.
- Research, develop and integrate newer systems, processes and methodologies into SEO practices and techniques
- Educate management or clients on the rapid changes that have taken place over the past three years and prepare for future – and increasingly rapid – developments
Speakers
SEO
Overtime live Q&A - SEO and Neural Information Retrieval: Rethinking ranking from traditional to RankBrain to BERT to MUM
Overtime live Q&A - SEO and Neural Information Retrieval: Rethinking ranking from traditional to RankBrain to BERT to MUM
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Mike Grehan, CEO, Chelsea Digital
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Mike Grehan
Mike Grehan is an SEO pioneer (online since 1995), author, world-traveler and keynote speaker, Champagne connoisseur and consummate drinking partner to the global digital marketing community. He is former publisher of Search Engine Watch and ClickZ, and producer of the industry’s largest search and social marketing event, SES Conference & Expo. Proud to have been chairman of SEMPO the global trade association for search marketers. He is a long-termenior member of ACM, the world's largest computing society. Mike is currently Chief Executive Officer of Chelsea Digital, a New York-based boutique search and performance marketing agency.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - SEO and Neural Information Retrieval: Rethinking ranking from traditional to RankBrain to BERT to MUM
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Handling a decline in website traffic: Strategies for recovery
Handling a decline in website traffic: Strategies for recovery
Tuesday — November 14th, 2023
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Ryan Maloney, Customer Success Team Lead, Conductor
Handling a decline in website traffic: Strategies for recovery
Tuesday — November 14th, 2023
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Session overview
Seeing your website traffic suddenly decrease can be worrying. But with the right diagnostics and recovery plan, you can get things back on track.
Join Ryan Maloney, Customer Success Team Lead at Conductor, as he shares strategies for identifying why traffic is down and actionable tips for recovery. You'll leave with a framework for diagnosing what went wrong and an arsenal of solutions to get your site prepped for organic growth.
After this session, you'll be able to:
- Pinpoint the root causes -- whether they be algorithm updates, seasonality, technical issues, or ranking drops
- Monitor and analyze your site's performance to catch problems early
- Leverage evergreen content and planning content calendars to counter seasonality
- Collaborate with development teams to fix technical SEO challenges
Speakers
Sponsored by: Conductor
Conductor is an organic search & content marketing platform that helps marketers create and optimize content to improve visibility online. Our platform empowers enterprise brands to create compelling content, which leads to increased traffic and higher marketing ROI. In addition to its SaaS platform, Conductor offers a suite of services and support.
Optimizing landing pages with AI: From design to conversion
Optimizing landing pages with AI: From design to conversion
Tuesday — November 14th, 2023
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Amy Hebdon, Founder & Managing Director, Paid Search Magic
Speaker
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Amy Hebdon is the founder of Google Premier Partner agency Paid Search Magic. She is a top Google Ads conversion expert & paid search coach with nearly 20 years of hands-on experience, and has been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Optimizing landing pages with AI: From design to conversion
Tuesday — November 14th, 2023
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Session overview
High-converting landing pages are critical to successful campaigns, but they require a lot of time and skill to get right.
Join Amy Hebdon, founder of Paid Search Magic, as she explores the power of generative AI in optimizing landing pages. You'll learn how to leverage AI to build effective landing pages, meet the needs of your audience, and improve conversion rates. You'll also discover how to blend cutting-edge AI tools and chatbot prompt engineering to speed up processes without sacrificing quality.
After this session, you'll be able to:
- Use AI to identify and meet your audience's needs for improved user satisfaction and conversion rates
- Craft compelling offers using AI to enhance their relevance and appeal to your target audience
- Utilize AI tools for optimized, appealing landing page design that drives user engagement and conversions
Speakers
PPC
Overtime live Q&A - Optimizing landing pages with AI: From design to conversion
Overtime live Q&A - Optimizing landing pages with AI: From design to conversion
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Amy Hebdon, Founder & Managing Director, Paid Search Magic
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Amy Hebdon is the founder of Google Premier Partner agency Paid Search Magic. She is a top Google Ads conversion expert & paid search coach with nearly 20 years of hands-on experience, and has been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Overtime live Q&A - Optimizing landing pages with AI: From design to conversion
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Predictive analytics: The key to using AI for above-and-beyond search performance
Predictive analytics: The key to using AI for above-and-beyond search performance
Tuesday — November 14th, 2023
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Matt Zeiger, VP of Technology, Adlucent
Speaker
Matt Zeiger
Matt helps create digital products to support growing businesses. This includes leveraging consumer insights, brand values, and strategic thinking in determining the concept, features, roadmap, and execution of digital products (web, mobile, VR, and more). As a Software Engineer with an MBA, Matt has always maintained a strong technical skillset even in management positions to support the creation and management of digital products; He'll perform hands-on coding, as necessary.
From a digital marketing standpoint, Matt has managed paid, owned, and earned campaigns, throughout the entire lifecycle from brief creation, strategy, media planning, creative and technical development, trafficking, and on-going management.
Predictive analytics: The key to using AI for above-and-beyond search performance
Tuesday — November 14th, 2023
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Session overview
In the modern economy, data-driven decision-making is critical to financial resilience and success. With the rise of CPCs and automation, businesses now more than ever need to rely on advanced analytics and 1st party data to maximize revenue and profitability.
By leveraging cloud-based AI technologies, and using your own customer data, marketing data, and web analytics data, you can reveal insights into consumer behavior, preferences, and buying patterns and train automated bidding algorithms to find more high-value customers at a lower cost.
Join Matt Zeiger, VP of technology at Adlucent, as he discusses how Adlucent has helped retailers use first-party data to create predictive models, and how to activate these models on Google Ads campaigns to drive outperformance.
After this session, you’ll be able to:
- Understand how cloud technology can unite customer data to provide valuable insights to fuel marketing performance
- Implement new strategies to leverage these models effectively in performance media campaigns
- Know why adopting data-backed decision-making can empower businesses to streamline operations and achieve heightened financial efficiency
Speakers
Sponsored by: Adlucent
Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, Amazon, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.
Break
Concurrent sessions
Get creative with Performance Max: Bold strategies for forward-thinking brands
Get creative with Performance Max: Bold strategies for forward-thinking brands
Tuesday — November 14th, 2023
If your calendar provider is not listed,
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Bennett Wissak, VP of Growth, Maison MRKT
Jochem Timmers, Sr. Product Manager Ads, Channable
Mayon Bongers, Sr. Product Manager Social, Channable
Speaker
Bennett Wissak
Bennett Wissak is the VP of Growth at Maison MRKT where he's worked for 5 years. Bennett helps lead the growth team at Maison MRKT in addition to working directly with some of the agency's largest accounts. He is responsible for helping to set Maison MRKT's buying methodology and ensuring the agency is making use of the newest technologies and best practices across platforms.
Speaker
Jochem Timmers
Sr. Product Manager Ads, Channable
Jochem is passionate about the “Future of Shopping” and has over 8 years of experience in e-commerce.
As a Product Manager at Channable, he works closely with brands, retailers, and agencies to build
scalable advertising solutions for Social, Search and Marketplace platforms.
Speaker
Mayon Bongers
Sr. Product Manager Social, Channable
Mayon is a seasoned Product Manager at Channable with broad experience in e-commerce. With a focus
on smart solutions to increase the effectiveness of advertising through creative optimization, she is
dedicated to driving innovation in the advertising industry.
Get creative with Performance Max: Bold strategies for forward-thinking brands
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
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Session overview
There’s been a massive shift in eCommerce towards Google Performance Max campaigns, yet marketers are experiencing a steep learning curve. Mastering the tool requires patience, a bit of creativity, and a focus on data.
Join Bennett Wissak, VP of Growth at Maison Mrkt, and Channable product experts, Jochem Timmers and Mayon Bongers, as they unravel the magic behind Performance Max and show you how to implement strategies that will lead to seamless revenue growth for your business.
After this session, you'll be able to:
- Explain why and how to combine Pmax, Standard Shopping and Search Ads into a holistic ecommerce marketing strategy
- Understand when to upgrade feed-only Pmax to Full PMax campaigns
- Create consistent-looking multi-channel advertising campaigns
Sponsored by: Channable Inc.
How to align technical and content optimization in 2024
How to align technical and content optimization in 2024
Tuesday — November 14th, 2023
If your calendar provider is not listed,
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Eric Enge, President, Pilot Holding
Speaker
Eric Enge
Eric Enge has been speaking about digital marketing for more than two decades. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric is President of Pilot Holding, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts. Stone Temple was acquired by Perficient in 2018 where Eric worked for three years, and with which Eric continues to work with on many projects.
How to align technical and content optimization in 2024
Tuesday — November 14th, 2023
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Session overview
If your background is technical, it's easy to get focused on technical SEO. If you have a marketing background, you might tend to focus on the content side of SEO. However, focusing on one of these at the expense of the other means you're leaving money on the table. So, how do you strike the right balance?
Join Eric Enge, President of Pilot Holding, as he outlines how to combine your technical and content optimization efforts for maximum impact.
After this session, you'll be able to:
- Understand how content and technical SEO work together to drive the ultimate results
- Avoid overinvesting in one over the other
- Drive increasing levels of ROI from your SEO investment over time
Speakers
SEO
Overtime live Q&A - How to align technical and content optimization in 2024
Overtime live Q&A - How to align technical and content optimization in 2024
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Eric Enge, President, Pilot Holding
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Eric Enge
Eric Enge has been speaking about digital marketing for more than two decades. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric is President of Pilot Holding, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts. Stone Temple was acquired by Perficient in 2018 where Eric worked for three years, and with which Eric continues to work with on many projects.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime live Q&A - How to align technical and content optimization in 2024
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Entities are the past: Search is going quantum
Entities are the past: Search is going quantum
Tuesday — November 14th, 2023
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Tom Anthony, CTO, SearchPilot
Entities are the past: Search is going quantum
Tuesday — November 14th, 2023
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Session overview
For years, "keywords" were everything in search. Then, came the rise of "the entity". Some believe that the time of the entity, as we know it, will soon be over.
Join Tom Anthony, CTO at SearchPilot, as he explains how Deep Learning "latent spaces" are bringing about a new era in search.
After this session, you'll be able to:
- Understand how latent spaces are leading to Google pushing for more information in the search query
- Get a look at the future of search in the context of latent spaces
- Prepare for the impact latent spaces are going to have on search
Speakers
Sponsored by: SearchPilot Ltd
SearchPilot enables SEO teams to run more SEO A/B split tests with speed and control; reducing weeks of preparation for your team and saving precious engineering time. It is a self-serve platform that allows your team to increase the volume of SEO experiments that they run and make better decisions for greater returns.
AI-powered digital advertising: The new rules for creative
AI-powered digital advertising: The new rules for creative
Tuesday — November 14th, 2023
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Amanda Evans, CEO, Closed Loop
Speaker
Amanda Evans
Amanda Evans has over 20 years of experience developing digital advertising strategies and campaigns. As CEO of Closed Loop, she has worked with numerous high-growth brands to manage over $1B in digital ad spend. She is data-driven, and closely follows advancements in tracking advertising trends and marketing technologies to ensure that her clients have an advantage over their competitors.
Amanda holds an MBA from San Jose State University and a BSC from Santa Clara University. Before joining Closed Loop, Amanda founded and ran her own strategic digital marketing consulting agency for 7 years. In her spare time, Amanda practices cello and plays in several concerts a year with various Bay Area orchestras. She lives in Half Moon Bay with her husband and two children.
AI-powered digital advertising: The new rules for creative
Tuesday — November 14th, 2023
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Session overview
Creating successful ad campaigns requires a strategic blend of creativity and an acute understanding of evolving customer behavior.
Join Amanda Evans, President of Closed Loop, as she dives into the exciting world of AI-powered digital advertising and explores three key outcomes that can transform your campaigns.
Whether you're a seasoned marketer or just starting your journey in the digital landscape, you'll leave with practical knowledge and actionable strategies to enhance your ad campaigns, engage your audience and drive superior results in today's fast-moving and competitive market.
After this session, you’ll be able to:
- Understand how AI can revolutionize the way you design ad creatives to align with the customer journey
- Unlock the potential of AI-driven creative to supercharge your digital ad campaigns
- Use AI to optimize video campaigns
Speakers
PPC
Overtime live Q&A - AI-powered digital advertising: The new rules for creative
Overtime live Q&A - AI-powered digital advertising: The new rules for creative
Tuesday — November 14th, 2023
If your calendar provider is not listed,
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Kerri Amodio, Director, Digital Advertising, Closed Loop
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Kerri Amodio
Director, Digital Advertising, Closed Loop
Kerri Amodio is a Director of Digital Advertising at Closed Loop, managing her own team of talented digital marketers. She became well-versed in executing advanced digital advertising strategies across search, social and display while working in-house for several B2B tech companies. Kerri has been on the agency side at Closed Loop for five years, helping clients to identify growth opportunities while delivering best-in-class reporting. She prides her work on providing exemplary customer service while keeping clients such as Slack, Calendly and Outreach ahead of the curve. She has a keen eye for detail, a passion for data visualization and analytics, and a knack for nurture funnels and overall marketing strategy.
Overtime live Q&A - AI-powered digital advertising: The new rules for creative
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Break
Concurrent sessions
Ask the SEO Search Engine Land Award winners
Ask the SEO Search Engine Land Award winners
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Rachel Bucey Klein, Vice President of Earned Media, Wpromote
Erin Doland, Senior SEO Strategist, Amsive
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Nikki Lam, Senior Director, SEO, NP Digital
Speaker
Rachel Bucey Klein
Vice President of Earned Media, Wpromote
Rachel is Wpromote's Vice President of Earned Media and has over a decade of expertise in the organic space. She leads the SEO, Content, Influencer, and Affiliate Marketing divisions for the agency. Rachel is passionate about empowering her teams to deliver powerful customer experiences for clients like Peacock, Whirlpool, and Intuit Quickbooks. One of the biggest differentiators of Wpromote's approach to media is the integration of paid and earned channels into a holistic full-funnel strategy, and Rachel has been instrumental in building new processes and tech solutions that bring paid and earned media together to amplify marketing's overall performance and drive meaningful business growth. She is currently focused on developing creator as well as AI-aided content solutions to unlock more efficient, impactful creative production for clients.
Speaker
Erin Doland
Erin Rooney Doland, Senior SEO Strategist, has more than 20 years experience in digital publishing and marketing. She built and leads Amsive's SEO special projects' team, which investigates and finds data-backed solutions for complex problems her clients face in the ever-changing organic landscape. Erin has a long and rich history of thought leadership and publishing, including being profiled in The New York Times. In October, Erin was named Search Engine Land's 2023 Search Marketer of the Year.
Speaker
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Speaker
Nikki Lam
Senior Director, SEO, NP Digital
Nikki Lam is a seasoned SEO expert who has spent over a decade elevating the online presence of global brands like Adobe, Lenovo, Samsung, Under Armour, Levi’s, T-Mobile, Office Depot, American Airlines, Western Union & more.
As Senior Director of SEO at NP Digital U.S., she oversees the Organic Search offering, leads a growing team of over 20 passionate Search strategists, and assists in pitching and formulating award-winning SEO campaigns for NP’s growing roster of enterprise and Fortune 1000 clients.
Nikki's impact extends across the globe, as she collaborates with NP Digital's growing global Earned Media teams to ensure consistency, foster innovation, nurture collaboration, and uphold operational excellence.
Ask the SEO Search Engine Land Award winners
Tuesday — November 14th, 2023
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Session overview
Wrap up day one at SMX with a live opportunity to get your questions answered by select winners of the 2023 Search Engine Land Awards! This special session is 100% Q&A-powered... don’t be shy, ask away!
Ask the PPC Search Engine Land Award winners
Ask the PPC Search Engine Land Award winners
Tuesday — November 14th, 2023
If your calendar provider is not listed,
please add the session details manually.
Kerri Amodio, Director, Digital Advertising, Closed Loop
Nicola Agius, Paid Search Editor, Third Door Media
Ben Herman, CEO, Mad Fish Digital
Greg Kohler, Senior Digital Marketing Manager, ServiceMaster Brands
Speaker
Kerri Amodio
Director, Digital Advertising, Closed Loop
Kerri Amodio is a Director of Digital Advertising at Closed Loop, managing her own team of talented digital marketers. She became well-versed in executing advanced digital advertising strategies across search, social and display while working in-house for several B2B tech companies. Kerri has been on the agency side at Closed Loop for five years, helping clients to identify growth opportunities while delivering best-in-class reporting. She prides her work on providing exemplary customer service while keeping clients such as Slack, Calendly and Outreach ahead of the curve. She has a keen eye for detail, a passion for data visualization and analytics, and a knack for nurture funnels and overall marketing strategy.
Speaker
Nicola Agius
Paid Search Editor, Third Door Media
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Speaker
Ben Herman
Ben Herman is the co-founder and CEO of Mad Fish Digital, an award winning B Corporation certified marketing agency head quartered in Portland, Oregon. With over 17 years of experience in the digital marketing landscape, Ben has honed his skills in SEO, paid digital advertising, content marketing, analytics and digital strategy. His deep understanding of the ever-evolving digital ecosystem has helped him to lead Mad Fish Digital through an era of rapid change. Ben's forward-thinking approach has fueled the team at Mad Fish Digital to develop cutting-edge strategies that push the boundaries of what's possible in digital marketing and continue to drive award winning results.
At Mad Fish Digital, our mission is simple, be the best digital agency for the world, by providing elevated experiences for our employees, clients, and our clients’ customers.
Speaker
Greg Kohler
Senior Digital Marketing Manager, ServiceMaster Brands
Greg Kohler is a Digital Marketing Manager with a focus on lead generation. He is passionate about helping businesses efficiently grow their businesses using various online advertising tactics. He was named one of Marketing O'Clocks top 50 most influential PPCers in 2022. Greg graduated from Michigan State University with a degree in Advertising. Outside of work, he coaches Water Polo and plays Pickleball with his wife, Chloe. You can find him on twitter at @PPCGreg.
Ask the PPC Search Engine Land Award winners
Tuesday — November 14th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
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Session overview
Wrap up day one at SMX with a live opportunity to get your questions answered by select winners of the 2023 Search Engine Land Awards! This special session is 100% Q&A-powered... don’t be shy, ask away!
Wednesday — November 15th, 2023
Coffee Talks
Coffee Talk: The future of enterprise SEO
Coffee Talk: The future of enterprise SEO
Wednesday — November 15th, 2023
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Jessica Bowman, Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Jeff Ferguson, CEO/Head of Production, Amplitude Digital
Speaker
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Enterprise SEO in-house has been putting food on Jessica Bowman's table since 2002. She's the trusted advisor for some of the biggest brands in the world and quickly mobilizes teams company-wide to start taking action on SEO within days from developers to product managers to merchandisers. Jessica created the only online, enterprise-level company-wide SEO training uniquely designed for large corporations to mobilize an SEO army across all roles, company-wide. Jessica founded SEOinhouse.com, a consultancy focused on doing SEO in-house and she literally wrote the playbook on doing SEO at a large company.
Speaker
Jeff Ferguson
CEO/Head of Production, Amplitude Digital
Jeff Ferguson is a passionate growth marketer and digital educator who has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian and Napster.
In his current role as Head of Production at Amplitude Digital, he has worked with renowned brands such as Belkin, Billabong, CBS, eHarmony, JustFab, Manchester United, Paychex, PetSmart, Popcornopolis, The Smithsonian, Stila Cosmetics, ThriveMarket, Sony and many more.
Honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, Jeff Ferguson is a regular presenter at Ad:tech, AllFacebook Expo, Conversion Conference, eMetrics, Search Marketing Expo (SMX), Digital Hollywood, Online Marketing Summit (OMS) and Consumer Electronics Show (CES). He has been both a speaker and board member at Search Engine Strategies (SES).
Jeff is a columnist for Search Engine Journal, where his legendary data research projects have tipped many sacred cows of SEO and paid media advertising malpractice.
As an adjunct professor for UCLA, Jeff teaches introductory and advanced digital marketing classes and designed the school’s first ever course on Search Engine Optimization (SEO). Jeff volunteers time with the Search Engine Marketing Professional Organization (SEMPO) and Digital Analytics Associations (DAA) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.
Coffee Talk: The future of enterprise SEO
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Before we kick off day two of SMX, join us for an engaging conversation with like-minded search marketers about the future of enterprise SEO.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights. Don't be shy... these Coffee Talks are designed to connect you with like-minded attendees and address specific issues!
Please note: This networking event will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Speakers
Jessica Bowman
Enterprise SEO Consultant & Author of Executive SEO Playbook, SEOinhouse.com
Coffee Talk: AI and the future of search
Coffee Talk: AI and the future of search
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Barry Schwartz, SEO Editor, Search Engine Land
Greg Sterling, Co-founder, Near Media
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Speaker
Greg Sterling
Greg Sterling is the VP of Market Insights for Uberall. He is a recognized expert on a range of digital marketing topics and a contributing editor for Search Engine Land. Previously, Sterling was VP of Strategy for LSA (now Localogy). Before that he held various analyst and executive roles at Opus Research, The Kelsey Group, Allbusiness.com and TechTV. Sterling is also a former attorney.
Coffee Talk: AI and the future of search
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Before we kick off day two of SMX, join us for an engaging conversation with like-minded search marketers about AI and the future of search.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights. Don't be shy... these Coffee Talks are designed to connect you with like-minded attendees and address specific issues!
Please note: This networking event will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Coffee Talk: What’s working well with your PPC efforts and what’s not?
Coffee Talk: What’s working well with your PPC efforts and what’s not?
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Nicola Agius, Paid Search Editor, Third Door Media
Greg Finn, CMO, Cypress North
Speaker
Nicola Agius
Paid Search Editor, Third Door Media
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Coffee Talk: What’s working well with your PPC efforts and what’s not?
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Before we kick off day two of SMX, join us for an engaging conversation with like-minded search marketers about what's working (and what's not) with your PPC campaigns.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights. Don't be shy... these Coffee Talks are designed to connect you with like-minded attendees and address specific issues!
Please note: This networking event will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Coffee Talk : How are you using AI for paid advertising?
Coffee Talk : How are you using AI for paid advertising?
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Amy Hebdon, Founder & Managing Director, Paid Search Magic
Menachem Ani, Founder, JXT Group
Speaker
Amy Hebdon
Founder & Managing Director, Paid Search Magic
Amy Hebdon is the founder of Google Premier Partner agency Paid Search Magic. She is a top Google Ads conversion expert & paid search coach with nearly 20 years of hands-on experience, and has been named one of the Top PPC Experts by PPC Hero and Marketing O'Clock. Her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Coffee Talk : How are you using AI for paid advertising?
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Before we kick off day two of SMX, join us for an engaging conversation with like-minded search marketers about how to leverage AI in paid advertising.
Whether you have specific questions to ask or advice you want to share, grab a cup of your favorite beverage and pull up a chair... our subject matter experts are ready to guide this exciting discussion and offer their insights. Don't be shy... these Coffee Talks are designed to connect you with like-minded attendees and address specific issues!
Please note: This networking event will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Break
Keynote
AI or bye: Strategies to harness generative AI and win in digital marketing
AI or bye: Strategies to harness generative AI and win in digital marketing
Wednesday — November 15th, 2023
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please add the session details manually.
Frederick Vallaeys, Co-founder & CEO, Optmyzr
Speaker
Frederick Vallaeys
Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.
Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019.
He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.
AI or bye: Strategies to harness generative AI and win in digital marketing
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
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please add the session details manually.
Session overview
Generative AI has filled in some of the final gaps in digital marketing automation, like writing SEO content, generating PPC ads, performing keyword research, and even writing Python and Google AppScripts. This new type of AI may not quite be ready to take your job, but a competitor who uses it better than you could spell doom for your next promotion.
Join Fred Vallaeys, Co-Founder of Optmyzr and author of “Digital Marketing in an AI World,” for this lively PPC keynote. Fred will share how you can become the marketer who knows AI better than anyone and whose services will be in peak demand for years to come. Take your knowledge about this latest technological advancement to the next level through several easy-to-follow examples based on generative AI.
After this keynote, you'll be able to:
- Understand how generative AI is different from the machine learning type of AI we’ve used in marketing for over 15 years
- Overcome the weaknesses of generative AI so you can use it in ways others may completely miss
- Bend generative AI to your will and get it to write in your style and use facts and truths from your company and industry
- Use generative AI to create images and video in the style of your business
Speakers
Break
Concurrent sessions
Tangential SEO: Using Google Bard to find content ideas fast
Tangential SEO: Using Google Bard to find content ideas fast
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Luca Tagliaferro, Senior SEO Consultant, Luca Tagliaferro SEO Consultancy
Speaker
Luca Tagliaferro
Senior SEO Consultant, Luca Tagliaferro SEO Consultancy
Luca Tagliaferro is a Senior SEO consultant and founder at KeywordProfiler.com, an SEO tool for topics research. Among his clients, Luca has the pleasure of working with Future Fit Training, Dove, Zendesk, EON Energy and other international e-commerce businesses
Luca's passion for helping online business-consumer businesses grow their sales using SEO strategies and tactics, places clients' websites in top positions on Google for targeted keywords.
Luca was listed as one of the top 20 digital marketing influencers on the Yahoo! Finance 2019 list, thanks to his research and blogging work that helps thousands of digital marketers improve their jobs.
Luca regularly contributes to industry publications globally, such as Semrush, Search Engine Land, Smart Insights, WordTracker, Freelance.com and many more.
Tangential SEO: Using Google Bard to find content ideas fast
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
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please add the session details manually.
Session overview
How do you find keywords no tool can identify and no competitor is ranking for? That’s when tangential SEO can help. This six-step strategy can increase your visibility for keywords that may not be core to your business but are still relevant to your audience. Bard (Google's conversational AI tool) can considerably help reduce what would otherwise be time-consuming audience research, without compromising on quality.
Join Luca Tagliaferro, a senior SEO consultant, as he presents the steps involved in creating a tangential content category using Bard while targeting your ideal audience and giving you a competitive advantage.
After this session, you’ll be able to:
- Identify the necessary steps to create your customized prompt and improve your prompting skills
- Confidently evaluate the AI results relevant to your business
- Leverage tangential content to dominate your target market or niche
Speakers
SEO
Overtime live Q&A - Tangential SEO: Using Google Bard to find content ideas fast
Overtime live Q&A - Tangential SEO: Using Google Bard to find content ideas fast
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Luca Tagliaferro, Senior SEO Consultant, Luca Tagliaferro SEO Consultancy
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Luca Tagliaferro
Senior SEO Consultant, Luca Tagliaferro SEO Consultancy
Luca Tagliaferro is a Senior SEO consultant and founder at KeywordProfiler.com, an SEO tool for topics research. Among his clients, Luca has the pleasure of working with Future Fit Training, Dove, Zendesk, EON Energy and other international e-commerce businesses
Luca's passion for helping online business-consumer businesses grow their sales using SEO strategies and tactics, places clients' websites in top positions on Google for targeted keywords.
Luca was listed as one of the top 20 digital marketing influencers on the Yahoo! Finance 2019 list, thanks to his research and blogging work that helps thousands of digital marketers improve their jobs.
Luca regularly contributes to industry publications globally, such as Semrush, Search Engine Land, Smart Insights, WordTracker, Freelance.com and many more.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime live Q&A - Tangential SEO: Using Google Bard to find content ideas fast
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
See it in action: Search marketing CTV success stories
See it in action: Search marketing CTV success stories
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Tyler Young, Senior Digital Marketing Analyst, MNTN
Speaker
Tyler Young
Senior Digital Marketing Analyst, MNTN
Tyler Young is a Senior Digital Marketing Analyst at MNTN. He has hands-on management of lead generation campaigns in Google, Meta, and LinkedIn (among other) advertising platforms. He provide internal recommendations for optimizations and overall campaign strategy. He reports on campaign performance via easily understood custom dashboards in Looker Studio. Tyler maintains constructive relationships with all major channel partners in order to stay on top of industry trends and gain early access to emerging technologies.
See it in action: Search marketing CTV success stories
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
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Session overview
We've met search marketers who aren't just using Connected TV’s targeting techniques to generate better performance -- they're unearthing findings so dramatic that it's changing their entire brand messaging and targeting strategies. Now we're sharing their strategies and insights.
Join Tyler Young, Senior Digital Marketing Analyst at MNTN, as he provides a deep dive into the benefits of a search marketing mentality on CTV — and reveals how real brands use it to impact performance across all marketing channels.
After this session, you'll be able to:
- Use real-world examples of how the channel can identify new audiences to help your brand strike gold
- Know the opportunities that CTV’s halo effect produces for every channel in your marketing mix
- Understand how a search marketing mentality led to CTV success for other brands
Speakers
Sponsored by: MNTN
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.
Combine GA4 and Google Ads for powerful paid search results
Combine GA4 and Google Ads for powerful paid search results
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Charles Farina, VP of Analytics, Adswerve
Speaker
Charles Farina
Combine GA4 and Google Ads for powerful paid search results
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
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Session overview
Google has completely rebuilt a new integration with Google Ads as part of the GA4 rollout. Do you know the options available for leveraging remarketing audiences? Are you confident in understanding how and when to use GA4 to understand better how your paid media and other marketing are performing?
Join Charles Farina, VP of Analytics of Adswerve, as he shares his tips and tricks for getting the most out of the new version of Google Analytics to maximize your Google Ads budget and performance.
After this session, you’ll be able to:
- Build a variety of remarketing audiences you can immediately use
- Understand when and where to leverage Google's new predictive audiences
- Navigate through the complex attribution options available with confidence
Speakers
PPC
Overtime live Q&A - Combine GA4 and Google Ads for powerful paid search results
Overtime live Q&A - Combine GA4 and Google Ads for powerful paid search results
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Charles Farina, VP of Analytics, Adswerve
Moderator:
Nicola Agius, Paid Search Editor, Third Door Media
Speaker
Charles Farina
Moderator
Nicola Agius
Paid Search Editor, Third Door Media
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Overtime live Q&A - Combine GA4 and Google Ads for powerful paid search results
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Break
Concurrent sessions
Balancing Performance Max and traditional campaigns for big ROI
Balancing Performance Max and traditional campaigns for big ROI
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Navah Hopkins, Brand Evangelist, Optmyzr
Speaker
Navah Hopkins
A veteran of the digital marketing industry and "Top 25 PPC Expert", Navah Hopkins began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers.
Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEL, SEMrush, and WordStream blogs/webinars.
In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
Balancing Performance Max and traditional campaigns for big ROI
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Performance Max is a powerful ad tool that can do a lot of good for brands that harness its full potential. The problem is it can feel like a black box that forces advertisers who might not have leaned into visual creative to embrace those formats. While there have been a number of enhancements to PMax, even Google is the first to suggest running traditional campaigns alongside it.
Join Navah Hopkins, Brand Evangelist at Optmyzr, to learn how to overcome the stress of the "loss of control" when it comes to PMax. This session is oriented around helping advertisers make the most of PMax while also not giving up on account structures that served them well in the past. It is well suited to agencies and in-house marketers.
After this session, you'll be able to:
- Segment ad spend distribution and gain insights into auction prices and viability of budget
- Know which audience signals and creative assets to use and easily set them up from day one
- Implement account structures that protect traditional campaigns, including account-level negatives, dynamic target exclusions, and display placements
Speakers
Sponsored by: Optmyzr
Optmyzr is an award-winning PPC management software suite that helps advertisers worldwide reclaim control of their PPC campaigns. When ad engines apply the same automation and make similar decisions for every account, it can feel like advertisers are no longer in charge. From juniors to PPC pros, Optmyzr gives advertisers the final say over what their campaigns do.
Leveraging AI for smarter technical SEO in site migrations
Leveraging AI for smarter technical SEO in site migrations
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Olya Ianovskaia, Sr. Product Manager, SEO, Shutterstock
Speaker
Olya Ianovskaia
Sr. Product Manager, SEO, Shutterstock
Olya is a seasoned SEO and Product leader with 15+ years of experience designing and implementing scalable, data-driven SEO solutions for large global e-commerce platforms like eBay Classifieds, PayPal, and Shutterstock, among others.
Olya’s academic background in socio-cultural anthropology gives her a unique perspective on Search that’s anchored in human behavior and culture.
When not SEOing or working on contributions for Search Engine Land, Olya enjoys wildlife photography and DIY projects on her family homestead in Central Ontario.
Leveraging AI for smarter technical SEO in site migrations
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Dive into the world of technical SEO and find out how AI can play a transformative role in large-scale site migrations.
Join Olya Ianovskaia, Sr. Product Manager for SEO at Shutterstock, as she walks through a hypothetical ecommerce platform migration and finds creative ways to leverage AI in three key areas: information architecture, crawl management and dynamic internal linking.
After this session, you'll be able to:
- Understand why a clear site taxonomy is crucial -- and how to build one using AI
- Effectively manage duplicate content challenges
- Elevate user engagement through topical clustering
- Capture and expose relevant trends based on shifts in search behavior
Speakers
SEO
Overtime live Q&A - Leveraging AI for smarter technical SEO in site migrations
Overtime live Q&A - Leveraging AI for smarter technical SEO in site migrations
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Olya Ianovskaia, Sr. Product Manager, SEO, Shutterstock
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Olya Ianovskaia
Sr. Product Manager, SEO, Shutterstock
Olya is a seasoned SEO and Product leader with 15+ years of experience designing and implementing scalable, data-driven SEO solutions for large global e-commerce platforms like eBay Classifieds, PayPal, and Shutterstock, among others.
Olya’s academic background in socio-cultural anthropology gives her a unique perspective on Search that’s anchored in human behavior and culture.
When not SEOing or working on contributions for Search Engine Land, Olya enjoys wildlife photography and DIY projects on her family homestead in Central Ontario.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - Leveraging AI for smarter technical SEO in site migrations
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Melissa Mackey, Director of Paid Search, Compound Growth Marketing
Speaker
Melissa Mackey
Director of Paid Search, Compound Growth Marketing
Melissa Mackey is Director of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Create and HeroConf.
Throughout her career, her achievements include overseeing strategy development and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
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Session overview
Is your paid search account out of shape? Are you looking for greater efficiency in your campaigns? Resolve to improve your paid search account health in 2024!
Join Melissa Mackey, Director of Paid Search at Compound Growth Marketing, to learn what default settings you should never use (including hidden settings that are hard to find) and what to focus on in the upcoming year to maximize performance. You'll walk through the steps needed to audit your accounts, avoid common pitfalls, and get ready to reach all your 2024 paid search goals.
After this session, you’ll be able to:
- Perform a quick audit on all your paid search accounts
- Set up rules and scripts to avoid future issues
- Adjust campaign settings to set yourself up for success
Speakers
PPC
Overtime live Q&A - Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Overtime live Q&A - Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Melissa Mackey, Director of Paid Search, Compound Growth Marketing
Moderator:
Brad Geddes, Co-Founder, Adalysis
Speaker
Melissa Mackey
Director of Paid Search, Compound Growth Marketing
Melissa Mackey is Director of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Create and HeroConf.
Throughout her career, her achievements include overseeing strategy development and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
Moderator
Brad Geddes
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Overtime live Q&A - Better PPC account health in 2024: How to avoid modern pitfalls and wasted spend
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Break
Concurrent sessions
Generative AI: Transforming the future of search and advertising
Generative AI: Transforming the future of search and advertising
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Jenn Creegan, VP, Global Marketing and Operations, Microsoft
Speaker
Jenn Creegan
VP, Global Marketing and Operations, Microsoft
As a Marketing & Business executive with more than 20 years of experience at Microsoft, Jenn has focused her career on growing businesses from the ground up. Creativity and collaboration are the keys her teams and she have used when designing new product offerings and taking them to market, driving innovation, and leading business, marketing and organizational transformation. Jenn has experience identifying new market opportunities that meet customer needs, has led multi-function marketing and business excellence teams across the full product lifecycle from inception to market maturity, and has galvanized marketing, sales, and service teams to execute in ever-changing environments. Her diverse set of functional experiences enables her to bring a broad perspective to critical business decisions.
Generative AI: Transforming the future of search and advertising
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
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Session overview
Generative AI is one of the most transformative technologies in the field of search and advertising.
Join Jenn Creegan, VP, Global Marketing and Operations at Microsoft Advertising, to learn about Microsoft's vision, products, and plans to leverage generative AI to create more value across the advertising ecosystem. Together, you'll explore Microsoft's Conversational Ads in Bing Chat, CoPilot in the Microsoft Advertising Platform, and Ads for Chat API.
Don’t miss this chance to stay ahead of the curve.
Speakers
Sponsored by: Microsoft
Represent your brand at its best with advertising solutions guided by an uncompromising respect for privacy, brand safety, and data security. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences to over a half a billion people worldwide. Bing powers billions of searches monthly on the Microsoft Search Network, including Verizon Media properties (AOL, Yahoo), platforms like Amazon and Apple, and on Microsoft services like Windows, Office and Microsoft Edge. Extend your reach and campaign performance with Microsoft Audience Network, high-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge, and select publisher partner properties. Only Microsoft Advertising offers LinkedIn Profile targeting on search and native to help you find highly relevant audiences based on their company, job function and industry. With Microsoft Advertising, gain access to in-depth insights, intelligent advertising tools that use AI to improve campaign performance and audience targeting solutions to create more personalized advertising experiences. Microsoft Advertising. Intelligent connections.
AI and ChatGPT in link building: Not a magic bullet, but a useful tool
AI and ChatGPT in link building: Not a magic bullet, but a useful tool
Wednesday — November 15th, 2023
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Cory Collins, Business Development Manager, Page One Power
AI and ChatGPT in link building: Not a magic bullet, but a useful tool
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
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please add the session details manually.
Session overview
Link building can be difficult, especially when attempting to drive rankings across commercial pages. Links have always been based on human value -- and AI isn't changing that.
Join Cory Collins, Business Development Manager at Page One Power, as he shares lessons learned from his team's attempts to integrate AI and ChatGPT into manual, strategic, human-first link building. You'll also walk away with some of the ChatGPT prompts they're using so you can try them out back at the office.
After this session, you'll be able to:
- Use ChatGPT to brainstorm content ideas for broad appeal and linkability
- Strategically include relevant links to important pages within content
- Create an outreach template for link campaigns to promote your content
Speakers
Sponsored by: Page One Power
Page One Power is an SEO agency specializing in sustainable link building and strategic content creation. We create custom campaigns for brands committed to winning in search — designed to capture authority, improve rankings, and grow traffic.
We provide full transparency and consistent communication throughout all our campaigns because you need a partner you can trust with the experience, expertise, and commitment to doing search right. With over ten years of experience, we have the proven ability to build pages that earn visibility and links online, with stable processes to secure the links your pages deserve.
Better Links. Better Content. Better Results.
497 page one rankings in 7 weeks: How pillar-based marketing is changing SEO
497 page one rankings in 7 weeks: How pillar-based marketing is changing SEO
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Ryan Brock, Chief Solution Officer, DemandJump
Speaker
Ryan Brock
Chief Solution Officer, DemandJump
Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies. Ryan is the co-author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works.
497 page one rankings in 7 weeks: How pillar-based marketing is changing SEO
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Increasing first-page rankings and organic traffic has always involved guesswork. Experienced
marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO and everything that goes into it?
Join Ryan Brock, Chief Solution Officer at DemandJump, for a follow-up to their 2022 pillar-
based marketing case study. You'll see how DemandJump eliminated the guesswork to win 497 first-page rankings in mere weeks on a highly competitive topic.
After this session, you’ll be able to:
- Choose a pillar topic and know exactly what content to create
- Launch a proven pillar strategy that earns legitimate rankings faster than ever before
- Increase organic traffic exponentially in weeks, not months or years
Speakers
Break
Live demo
Demo: Say hello to the new Search Engine Land SearchBot
Demo: Say hello to the new Search Engine Land SearchBot
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Marc Sirkin, EVP Product & Technology, Third Door Media
John Blanchard, Senior Director of Marketing Technology, Third Door Media
Speaker
Marc Sirkin
EVP Product & Technology, Third Door Media
Marc Sirkin serves as Third Door Media's EVP of Product & Technology. He is a twenty+ year digital marketer with a proven track record of revenue & digital fundraising growth. He's led high-growth change at a wide range of organizations, helping companies ranging from startups to large enterprises.
Speaker
John Blanchard
Senior Director of Marketing Technology, Third Door Media
A seasoned technologist, my journey spans over two decades marked by leadership, innovation, and results. At Third Door Media, as the Senior Director of Marketing Technology, I’ve had the privilege to craft, lead, and implement projects that marry innovation with impact.
My tech canvas is rich, painted with experiences from small digital agencies, to retail companies with billions in revenue. And it's lit up with proficiency in full-stack development, cloud platforms, and more.
Off-duty, my world orbits around family moments, playful sarcasm, and newfound obsessions. Dive deeper into my story on LinkedIn, or join me on social media just about anywhere: @theblanchard.
Demo: Say hello to the new Search Engine Land SearchBot
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Don't miss this exclusive live demo!
Join Third Door Media’s Marc Sirkin, EVP of Product and Technology, and John Blanchard, Senior Director of Marketing Technology, for the exclusive launch of the new Search Engine Land SearchBot, a free membership program featuring 12 customized chat personas, an AI-powered image generator, and much more!
Attend live for real-time prompt exercises, free giveaways, demos, and answers to your burning chatbot questions!
Please note: This demo will take place in Google Meet. It will be recorded and available for on-demand replay. Maximum occupancy is 500 on a first come, first served basis.
Concurrent sessions
What's new with Yahoo? Inside the search engine's 2024 renaissance
What's new with Yahoo? Inside the search engine's 2024 renaissance
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Brian Provost, SVP & GM, Search, Yahoo
Speaker
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Speaker
Brian Provost
Brian Provost has advised big brands, prominent startups, and the investment community on Search, Digital Strategy, and User/Audience Acquisition for over two decades.
Brian is currently Senior Vice President & General Manager, Search at Yahoo, the #3 Search provider and a top 5 internet brand by audience. Yahoo Search was one of the earliest names in web search and looks to return to its roots as being the Internet's trusted guide in a new era of information discovery. At Yahoo, Brian is the Executive Producer for "Hey Yahoo!", a Game Show Network game show based on Yahoo search queries.
Prior to joining Yahoo, Brian served as Senior Vice President, Audience for Paramount Global (NASDAQ: PARA), a top ten Internet portfolio and leader in premium News, Sports, and Entertainment content across multiple platforms.
What's new with Yahoo? Inside the search engine's 2024 renaissance
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
"Just popping in to remind everyone that we did search before it was cool. BRB making it cool again." That was the bold declaration of an imminent comeback from Yahoo on January 20, the once-dominant search engine that had faded into irrelevance after over a decade of neglect. Fast forward to today and the next evolution of Yahoo Search is here. But what will it look like?
Join Brian Provost, SVP and GM of Search at Yahoo, and Danny Goodwin, Managing Editor of Search Engine Land, as they share a candid Q&A about Yahoo’s Search renaissance.
Together, they'll discuss how Yahoo plans to make an impact in today’s search landscape (which has shifted toward AI-driven answers and conversational search), their timeline for new Search features and experience, a possible competitor to SGE and Bing Chat, paid search implications, and more.
Don't miss this exclusive Q&A!
PPC SEO
Overtime live Q&A - What's new with Yahoo? Inside the search engine's 2024 renaissance
Overtime live Q&A - What's new with Yahoo? Inside the search engine's 2024 renaissance
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Brian Provost, SVP & GM, Search, Yahoo
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Brian Provost
Brian Provost has advised big brands, prominent startups, and the investment community on Search, Digital Strategy, and User/Audience Acquisition for over two decades.
Brian is currently Senior Vice President & General Manager, Search at Yahoo, the #3 Search provider and a top 5 internet brand by audience. Yahoo Search was one of the earliest names in web search and looks to return to its roots as being the Internet's trusted guide in a new era of information discovery. At Yahoo, Brian is the Executive Producer for "Hey Yahoo!", a Game Show Network game show based on Yahoo search queries.
Prior to joining Yahoo, Brian served as Senior Vice President, Audience for Paramount Global (NASDAQ: PARA), a top ten Internet portfolio and leader in premium News, Sports, and Entertainment content across multiple platforms.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - What's new with Yahoo? Inside the search engine's 2024 renaissance
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
It takes two: Finding the balance between automation and creativity
It takes two: Finding the balance between automation and creativity
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Brad Geddes, Co-Founder, Adalysis
Speaker
Brad Geddes
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
It takes two: Finding the balance between automation and creativity
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
When properly used, automation can help your paid search account prosper. However, excessive use of automation can -- without a doubt -- hamstring your efforts. Finding the right balance is critical. But you don't have to do it alone.
Join Brad Geddes, Co-Founder of Adalysis, to unlock the perfect balance for optimal PPC performance.
After this session, you'll be able to:
- Know what to automate in your account
- Find where human creativity outshines AI
- Learn tasks where humans and machines should work together
Speakers
Sponsored by: Adalysis
Adalysis is an award-winning PPC Tool that helps you get the most out of your Google Ads and Microsoft Ads accounts.
Automated recommendations make it easy for you to find and apply quick wins across your account. Data Analysis tools allow you to gain insights from your data. Scale tools allow you to easily build, analyze, and manage your account no matter how small or large your accounts.
Take a free trial of Adalysis, the tool built by the PPC Pros for PPC Pros.
PPC
Overtime live Q&A - It takes two: Finding the balance between automation and creativity
Overtime live Q&A - It takes two: Finding the balance between automation and creativity
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Brad Geddes, Co-Founder, Adalysis
Moderator:
Cynthia Ramsaran, Director, Custom Content, Third Door Media
Speaker
Brad Geddes
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Moderator
Cynthia Ramsaran
Director, Custom Content, Third Door Media
Cynthia Ramsaran is the director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor's and MBA from St. John's University.
Overtime live Q&A - It takes two: Finding the balance between automation and creativity
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Sponsored by: Adalysis
Adalysis is an award-winning PPC Tool that helps you get the most out of your Google Ads and Microsoft Ads accounts.
Automated recommendations make it easy for you to find and apply quick wins across your account. Data Analysis tools allow you to gain insights from your data. Scale tools allow you to easily build, analyze, and manage your account no matter how small or large your accounts.
Take a free trial of Adalysis, the tool built by the PPC Pros for PPC Pros.
All-things ecommerce: What's working today and what's next
All-things ecommerce: What's working today and what's next
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Natalie Russo, Sr. Strategist, Tinuiti
Speaker
Natalie Russo
Natalie Russo attended the University of South Florida, graduating with a BA in Mass Communications, specialized in digital media. Her "digital-first" background landed her first job at a local digital marketing agency. This fueled what would later become a passion in all things search leading to a career working on national, regional and local brands. Natalie has helped grow and expand search strategies across lead gen and eCommerce clients.
Natalie is a true Florida native (yes they do exist) and truly embraces the Florida lifestyle. Natalie and her husband are avid scuba divers and spend as much time on the water as possible. When the water temp dips below their comfort level, they enjoy finding new places to travel in their RV and hiking around the world.
All-things ecommerce: What's working today and what's next
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
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Session overview
All products and audiences are not equally valuable. The key to making our bidding strategies more effective and increasing ROI? Data.
Join Natalie Russo, Senior Strategist at Tinuiti, as she walks through today's paid search ecommerce landscape and how to unlock next-level performance in your campaigns using the transformative power of data.
After this session, you'll be able to:
- Master an audience-first approach
- Navigate strategic tactics beyond ROAS bidding to make more data-driven decisions
- Understand the power of creative and Performance Max
Speakers
PPC
Overtime live Q&A - All-things ecommerce: What's working today and what's next
Overtime live Q&A - All-things ecommerce: What's working today and what's next
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Natalie Russo, Sr. Strategist, Tinuiti
Moderator:
Nicola Agius, Paid Search Editor, Third Door Media
Speaker
Natalie Russo
Natalie Russo attended the University of South Florida, graduating with a BA in Mass Communications, specialized in digital media. Her "digital-first" background landed her first job at a local digital marketing agency. This fueled what would later become a passion in all things search leading to a career working on national, regional and local brands. Natalie has helped grow and expand search strategies across lead gen and eCommerce clients.
Natalie is a true Florida native (yes they do exist) and truly embraces the Florida lifestyle. Natalie and her husband are avid scuba divers and spend as much time on the water as possible. When the water temp dips below their comfort level, they enjoy finding new places to travel in their RV and hiking around the world.
Moderator
Nicola Agius
Paid Search Editor, Third Door Media
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Overtime live Q&A - All-things ecommerce: What's working today and what's next
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Break
Concurrent sessions
The future of Google Search, SEO, and content: How AI is changing everything
The future of Google Search, SEO, and content: How AI is changing everything
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Dr. Marie Haynes, CEO, Marie Haynes Consulting Inc.
Speaker
Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.
Dr. Marie Haynes is the founder and CEO of Marie Haynes Consulting Inc. (MHC). Formerly a veterinarian, Marie has been obsessed with understanding the inner workings of Google Search since 2008. She is known for her teachings on Google’s search algorithms, E-E-A-T, and more recently, how Google's use of AI has changed how Google ranks results. Marie's podcast and newsletters keep the industry informed on SEO topics.
The future of Google Search, SEO, and content: How AI is changing everything
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Google's AI systems, such as the helpful content system, have changed search and rankings. Understanding Google's AI-driven systems can help us create the types of content Google wants to reward.
Join Dr. Marie Haynes, CEO at Marie Haynes Consulting, as she shows you how Google's AI systems work so you can create content that ranks and is helpful for users. You'll also learn about "information gain" and how it adds to the body of knowledge on the web. Plus, you'll come to understand what to focus on as the Search Generative Experience (SGE), Bard, and Gemini (Google's next multimodal LLM) change how the world searches.
After this session, you'll be able to:
- Understand how Google determines which content is helpful
- Know more about how Bard is likely to change how people search
- Be prepared for a future where AI dramatically changes our industry
Speakers
SEO
Overtime live Q&A - The future of Google Search, SEO, and content: How AI is changing everything
Overtime live Q&A - The future of Google Search, SEO, and content: How AI is changing everything
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Dr. Marie Haynes, CEO, Marie Haynes Consulting Inc.
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.
Dr. Marie Haynes is the founder and CEO of Marie Haynes Consulting Inc. (MHC). Formerly a veterinarian, Marie has been obsessed with understanding the inner workings of Google Search since 2008. She is known for her teachings on Google’s search algorithms, E-E-A-T, and more recently, how Google's use of AI has changed how Google ranks results. Marie's podcast and newsletters keep the industry informed on SEO topics.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime live Q&A - The future of Google Search, SEO, and content: How AI is changing everything
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Get ready for the DMA: Increase ROI and become data privacy compliant
Get ready for the DMA: Increase ROI and become data privacy compliant
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Hannah Sork, Strategic Partner Lead, Usercentrics GmbH
Speaker
Hannah Sork
Strategic Partner Lead, Usercentrics GmbH
As Strategic Partner Manager at Usercentrics, Hannah Sork manages the largest partnerships in the DACH region. She helps them capitalize on new business opportunities by integrating data privacy compliance solutions into their portfolios. Responsible for partner KPIs and leading co-marketing activities to accelerate their business growth, Hannah is part of a team focused on building a privacy-first digital ecosystem through partner integrations.
Get ready for the DMA: Increase ROI and become data privacy compliant
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
Marketers want to increase ROI and need to comply with data privacy regulations. These two goals do work together. According to the Digital Markets Act (DMA), when advertising with "gatekeepers" like Google, marketers need to use a CMP solution that's ready for the DMA. The law requires valid consent to obtain, share and signal consented user data.
Join Hannah Sork, Partner Manager Platform Partnerships at Usercentrics, as she discusses how Usercentrics' Web and App CMPs enable marketers to increase ROI and achieve compliance with data privacy regulations like the GDPR and DMA.
After this session, you'll be able to:
- Better secure your ad revenue
- Optimize opt-in rates
- Enjoy data privacy compliance peace of mind
Speakers
Sponsored by: Usercentrics
Usercentrics is a global market leader in the field of Consent Management Platforms (CMP). We enable businesses to collect, manage and document user consents on websites and apps in order to achieve full compliance with global privacy regulations while facilitating high consent rates and building trust with their customers. Usercentrics believes in creating a healthy balance between data privacy and data-driven business, delivering solutions for every size of enterprise. Cookiebot CMP is our plug-and-play SaaS for smaller businesses and organizations, our App CMP handles user consent on mobile apps, and Usercentrics CMP serves companies with enterprise-grade custom requirements for unifying consent and data from capture to processing. Helping clients like Daimler, ING and Santander achieve privacy compliance, Usercentrics is active in more than 100 countries, with 2000+ resellers and handles more than 61 million daily user consents.
Building a winning Facebook and Instagram strategy for 2024
Building a winning Facebook and Instagram strategy for 2024
Wednesday — November 15th, 2023
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Menachem Ani, Founder, JXT Group
Building a winning Facebook and Instagram strategy for 2024
Wednesday — November 15th, 2023
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Session overview
There’s no question that Facebook and Instagram remain among the most popular paid social channels. But between their variety of ad formats and machine learning-powered ad tech, iterating your way to success on these platforms can prove costly and time-consuming.
Join Menachem Ani, founder of JXT Group, as he shares proven frameworks for both lead generation and ecommerce/retail advertisers to cater to their increasingly demanding and discerning audiences.
After this session, you’ll be able to:
- Identify gaps in your approach to Facebook and Instagram Ads
- Build a paid social strategy that’s tailored to your goals, budget, and resources
- Create a campaign structure that takes advantage of Meta's machine-learning technology
Speakers
PPC
Overtime live Q&A - Building a winning Facebook and Instagram strategy for 2024
Overtime live Q&A - Building a winning Facebook and Instagram strategy for 2024
Wednesday — November 15th, 2023
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Menachem Ani, Founder, JXT Group
Moderator:
Greg Finn, CMO, Cypress North
Overtime live Q&A - Building a winning Facebook and Instagram strategy for 2024
Wednesday — November 15th, 2023
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Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Break
Concurrent sessions
Supercharge your SEO tool stack with AI
Supercharge your SEO tool stack with AI
Wednesday — November 15th, 2023
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Lauren Busby, Co-Founder, Trebletree
Speaker
Lauren Busby
Lauren Busby is the Co-Founder of Trebletree, a boutique SEO and web design agency, where she leads the SEO/web teams in building websites for SEO success. She has worked in the SEO field since 2009, driving organic growth for a range of medium-sized to enterprise-level brands, including Carpet One and Urban Air. Lauren specializes in keyword strategy, technical SEO, and large-scale franchise/enterprise SEO.
Supercharge your SEO tool stack with AI
Wednesday — November 15th, 2023
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Session overview
It’s time to revamp your SEO toolkit with the power of AI! AI-enhanced tools can elevate your SEO strategies, touching everything from site audits to keyword research, copy and image generation to content optimization, and so much more. These tools will make your SEO activities more efficient and help you gain a competitive edge in the digital landscape.
Join Lauren Busby, Co-Founder of Trebletree, as she unveils her top AI SEO tools, including AI models, standalone tools, and browser extensions.
After this session, you’ll be able to:
- Identify the AI tools that best align with your specific SEO objectives and needs
- Build a more powerful and efficient SEO tool stack by incorporating AI-driven tools
- Streamline many SEO activities, including content creation, keyword research, and more
Speakers
SEO
Overtime live Q&A - Supercharge your SEO tool stack with AI
Overtime live Q&A - Supercharge your SEO tool stack with AI
Wednesday — November 15th, 2023
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Lauren Busby, Co-Founder, Trebletree
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Lauren Busby
Lauren Busby is the Co-Founder of Trebletree, a boutique SEO and web design agency, where she leads the SEO/web teams in building websites for SEO success. She has worked in the SEO field since 2009, driving organic growth for a range of medium-sized to enterprise-level brands, including Carpet One and Urban Air. Lauren specializes in keyword strategy, technical SEO, and large-scale franchise/enterprise SEO.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - Supercharge your SEO tool stack with AI
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
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Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Practical ways to demonstrate E-E-A-T at the content, author, and brand levels
Practical ways to demonstrate E-E-A-T at the content, author, and brand levels
Wednesday — November 15th, 2023
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James Brockbank, Managing Director & Founder, Digitaloft
Speaker
James Brockbank
Managing Director & Founder, Digitaloft
James Brockbank is the Managing Director & Founder at Digitaloft, a UK-based agency, and an experienced specialist in content-first SEO and digital PR.
With more than 14 years’ experience in SEO, a career spanning both the technical and creative sides of the industry, and having spent the last nine years growing an agency at the forefront of the SEO and digital PR space, James offers valuable insights into proven tactics as well as being an advocate for the importance of building a positive agency culture.
James has previously spoken at or written for events and publications including SMX, BrightonSEO, Pubcon, WordCamp, State of Search, Search Engine Journal and Semrush.
Practical ways to demonstrate E-E-A-T at the content, author, and brand levels
Wednesday — November 15th, 2023
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Session overview
Despite E-E-A-T signals being more important than ever in earning your right to rank on the SERPs, many sites are still barely getting the basics right when it comes to demonstrating these.
In some ways, E-E-A-T requires a mindset shift away from SEO and towards establishing subject matter experts and thought leaders -- and building a brand... but beneath this, there are stacks of tactical things you can work into your strategy.
This is true for demonstrating E-E-A-T at each of the content, author and brand levels, yet these signals too frequently get spoken about as one, rather than what’s effective at each of these.
Join James Brockbank, Managing Director & Founder at Digitaloft, to learn practical ways to demonstrate E-E-A-T that go beyond the basics, covering tactics you’re (probably) not yet using but should be.
After this session, you’ll be able to:
- Differentiate between what it takes to demonstrate E-E-A-T at the content, author and brand levels
- Understand practical ways of building signals that show these into your existing workflow
- Integrate your SEO, PR and social efforts around a common goal of stronger E-E-A-T signals
Speakers
Sponsored by: Digitaloft
We help ambitious brands to make their investment into organic work harder.
The more visible you are online, the more valuable organic channels become, and the bigger the return on any investment you make into these.
And that's the very reason why our team's #1 goal is to make our clients' brands more visible within their target market; whether that's on the search engines or in the press.
We do this by taking a holistic view to the integration between SEO, content and digital PR.
Level up your YouTube advertising by combining AI and YouTube data
Level up your YouTube advertising by combining AI and YouTube data
Wednesday — November 15th, 2023
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Cory Henke, CEO / Founder, Variable Media
Speaker
Cory Henke
With over 15 years of experience in digital marketing and a five-year-in-a-row speaker at Hero Conference, Cory Henke is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media. He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies.
Level up your YouTube advertising by combining AI and YouTube data
Wednesday — November 15th, 2023
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Session overview
The integration of AI into marketing and advertising is revolutionary, bringing about significant advancements across many industries -- but especially media buying and analysis. As the leading video platform and enriched by Google Search data, YouTube -- when combined with AI -- reveals new opportunities for gaining insights that can improve performance.
Join Cory Henke, founder and CEO at Variable Media, as he explores case studies, explains three distinct methodologies for using AI in research and analysis, and introduces specific tools for YouTube to enhance your understanding of performance data.
After this session, you’ll be able to:
- Utilize a range of AI tools to enhance your YouTube Ads efforts
- Perform in-depth analyses of YouTube data using AI, revealing valuable insights
- Recognize the wide array of opportunities that AI brings to YouTube advertising
Speakers
PPC
Overtime live Q&A - Level up your YouTube advertising by combining AI and YouTube data
Overtime live Q&A - Level up your YouTube advertising by combining AI and YouTube data
Wednesday — November 15th, 2023
If your calendar provider is not listed,
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Cory Henke, CEO / Founder, Variable Media
Moderator:
Nicola Agius, Paid Search Editor, Third Door Media
Speaker
Cory Henke
With over 15 years of experience in digital marketing and a five-year-in-a-row speaker at Hero Conference, Cory Henke is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media. He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies.
Moderator
Nicola Agius
Paid Search Editor, Third Door Media
Nicola Agius is Paid Media Editor of Search Engine Land after joining in 2023. She covers paid search, paid social, retail media and more. Prior to this, she was SEO Director at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for multiple websites. She has over 15 years of experience in journalism and has previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). She also previously teamed up with SEO agency Blue Array to co-author Amazon bestselling book ‘Mastering In-House SEO’.
Overtime live Q&A - Level up your YouTube advertising by combining AI and YouTube data
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
Break
Closing keynote
How to evolve your content strategy for the Google SGE revolution
How to evolve your content strategy for the Google SGE revolution
Wednesday — November 15th, 2023
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Louisa Frahm, SEO Director, ESPN
Speaker
Louisa Frahm
A proud California girl, Louisa Frahm was born and raised in San Diego. She received her undergraduate degree in Journalism from the University of Colorado at Boulder in 2012. Throughout the past decade, she's built a career in the news SEO world, conducting search strategy for E! Online, Yahoo!, TMZ, People Magazine, Entertainment Weekly, the Los Angeles Times, and Google. Currently, she is SEO Director at ESPN. To bolster her diverse skill set, she acquired a master's degree in communication management from the University of Southern California in 2021. When Louisa isn't busy with work, she loves enjoying any and all things pop culture with her family and friends. Ask her about Prince, Freddie Mercury, and David Bowie.
How to evolve your content strategy for the Google SGE revolution
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
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Session overview
Google’s Search Generative Experience (SGE) experiment has made a lot of waves in the SEO world since it was announced in May of this year. If (when) SGE is rolled out to the general public, its AI-driven approach to directly answering user queries is expected to significantly change search engine results pages across a wide variety of topics. As Google works out SGE’s kinks, it’s critical to think about how you can prepare your website now for the potential shift in user experience.
Wrap up your SMX experience with an exclusive closing keynote from Louisa Frahm, SEO Director at ESPN -- where she'll discuss the history of SGE and how you can adjust your search strategy to prepare for developments from the interface in the future.
After this keynote, you'll be able to:
- Understand how Google SGE started, how it’s functioning, and what impact it may have on SEO in the future
- Audit your existing content to find areas of opportunity that sync with SGE elements
- Brainstorm future content around SGE that can help your website prepare for a large-scale rollout
- Create an SGE toolkit of best practices that can optimize your digital content strategy
Speakers
SEO
Overtime live Q&A - How to evolve your content strategy for the Google SGE revolution
Overtime live Q&A - How to evolve your content strategy for the Google SGE revolution
Wednesday — November 15th, 2023
If your calendar provider is not listed,
please add the session details manually.
Louisa Frahm, SEO Director, ESPN
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Louisa Frahm
A proud California girl, Louisa Frahm was born and raised in San Diego. She received her undergraduate degree in Journalism from the University of Colorado at Boulder in 2012. Throughout the past decade, she's built a career in the news SEO world, conducting search strategy for E! Online, Yahoo!, TMZ, People Magazine, Entertainment Weekly, the Los Angeles Times, and Google. Currently, she is SEO Director at ESPN. To bolster her diverse skill set, she acquired a master's degree in communication management from the University of Southern California in 2021. When Louisa isn't busy with work, she loves enjoying any and all things pop culture with her family and friends. Ask her about Prince, Freddie Mercury, and David Bowie.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime live Q&A - How to evolve your content strategy for the Google SGE revolution
Wednesday — November 15th, 2023
Still need to register? Grab your free pass here.
If your calendar provider is not listed,
please add the session details manually.
Session overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.