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SMX Next Agenda

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Tuesday — June 23rd, 2020

1:00 PM—1:30 PM ET

Keynote Presentations

Lessons From Past Google Algorithm Updates & Preparing For What's Next

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How To Emerge A Nimbler, Smarter, More Successful PPC Marketer

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1:30 PM—1:35 PM ET

Break

1:35 PM—2:05 PM ET

Concurrent Sessions

Six Fundamental SEO Truths To Live By

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How Call Tracking Can Eliminate Waste In Your SEM Campaigns

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Chatting With Microsoft: Looking To The Future

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2:05 PM—2:10 PM ET

Break

2:10 PM—2:40 PM ET

Concurrent Sessions

Advanced Title Tag Optimization For SEO Geeks

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Boost Your Brand On Amazon

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Digital PR Playbook: The Convergence Of Search, Social, And Your Website

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2:40 PM—2:45 PM ET

Break

2:45 PM—3:15 PM ET

Concurrent Sessions

Monitoring And Analyzing Search And Content Trends (In Crazy Times)

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Ad Testing Within The Google Ads Platform

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Diagnosing And Fixing A Drop In Rankings By Using The Appropriate Tools

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3:15 PM—3:20 PM ET

Break

3:20 PM—3:50 PM ET

Concurrent Sessions

Tearing Down Organizational Silos With In-House SEO Teams & Enterprise-Level Tech

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Search Secures MVP Status For The ‘Bounce Back’ In Digital Marketing

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Digital Marketing Strategies For Uncertain Times

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3:50 PM—4:00 PM ET

Break

4:00 PM—4:15 PM ET

Concurrent Sessions

Why Smart Bidding Isn't Necessarily The Smart Choice

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Adapting Your Personalization Strategy for Shifting Budgets

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Optimizing Your Google Ads Campaign By Reducing Click Fraud

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4:15 PM—4:20 PM ET

Break

4:20 PM—4:35 PM ET

Concurrent Sessions

Fantastic Links & Where To Find Them

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Meet The Automated Search Strategy That Doubled Conversions And Halved CPA

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4:35 PM—4:45 PM ET

Break

4:45 PM—5:30 PM ET

Concurrent Sessions

Live with Search Engine Land: What SEO Practitioners Can Do To Be 'Algo-proof'

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Live with Search Engine Land: How To Future-Prep Your Skills To Advance Your Marketing Career

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Wednesday — June 24th, 2020

1:00 PM—1:30 PM ET

Keynote Presentations

Content Marketing In Times Of Disruption

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GMB Next: The Evolution Of Local Search

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1:30 PM—1:35 PM ET

Break

1:35 PM—2:05 PM ET

Concurrent Sessions

SEO And The Evolution Of The Customer Journey

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Show Me The Money: Driving SEO ROI In Challenging Times

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How To Use Your PPC Campaigns To Power Your SEO Strategy

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2:05 PM—2:10 PM ET

Break

2:10 PM—2:40 PM ET

Concurrent Sessions

How Link Building Has Changed & What You Need To Do Now

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How To Secure Executive Support (And Budget) For A Company-Wide SEO Strategy

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Mastering Google Shopping Automation

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2:40 PM—2:45 PM ET

Break

2:45 PM—3:15 PM ET

Concurrent Sessions

Leverage Digital Experiences To Improve CX During A Time of Uncertainty

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How Technology Is Changing What It Means To Be An Effective Search Marketer

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Tools To Drive & Track Paid Search ROI

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3:15 PM—3:20 PM ET

Break

3:20 PM—3:50 PM ET

Concurrent Sessions

Identity-Based Advertising In The Google Platform

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How To Identify Site Quality For Link Building

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Surviving And Thriving In A COVID World

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3:50 PM—3:55 PM ET

Break

3:55 PM—4:10 PM ET

Concurrent Sessions

Using Technical SEO Data To Increase Business Performance

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Advertising In A Stay-At-Home Economy

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Success And Failures Of Scaling SEO Content Programs

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4:10 PM—4:15 PM ET

Break

4:15 PM—5:00 PM ET

Concurrent Sessions

Live with Search Engine Land: How To Find (And Foster) Relationships With Effective Content Writers

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Live with Search Engine Land: Local Search Secrets, Lies, And Hacks

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Live with Search Engine Land: Addressing Diversity Recruitment & Retainment in Marketing

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