Agenda
Welcome to SMX! Stay tuned for program details for SMX Next 2022. In the meantime, please feel free to check out the agenda from SMX Next 2021, available below.
Tuesday — November 9th, 2021
Keynote
TRACK
Keynote
Cultivating your professional path: How to level up your search marketing career
Cultivating your professional path: How to level up your search marketing career
Apple
Gmail
Outlook Desktop
Outlook.com
Yahoo Mail
If your calendar provider is not listed,
please add the session details manually.
Carolyn Lyden
Director of Search Content, Search Engine Land
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Cultivating your professional path: How to level up your search marketing career
Session Overview
Search marketing is always evolving (which is one reason why so many marketers choose it!). The most recent changes mean that it's time to rewrite the old playbook. So many things that used to be manual are now being done for us... how can we stay on top of our careers and ensure we're evolving just as much as the industry is?
Join Carolyn Lyden, Director of Search Content at Search Engine Land, for her opening keynote that will set the tone for your time here at SMX Next.
After this keynote, you'll be able to:
- Break through your own silo to advance your search marketing career
- Become a strategic leader versus a search marketing robot
- Figure out how to take the next steps in your career, whether that's freelance, management, or specialization
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Break
Sessions
TRACK
SEO
Developing a full-funnel content approach with user intent at the heart of it
Developing a full-funnel content approach with user intent at the heart of it
If your calendar provider is not listed,
please add the session details manually.
Carolyn Lyden
Director of Search Content, Search Engine Land
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Developing a full-funnel content approach with user intent at the heart of it
Session Overview
We all know that producing content for the sake of producing content won't really advance any SEO strategy, but our content should do more than just drive traffic and bulk out a blog.
By using information you already have, from audience profiling to how your current content performs, you can develop a content strategy with purpose - targeting users at various stages of the funnel and getting them to navigate through the website, complete a desired action, or make a purchase!
Join Carolyn Lyden, Director of Search Content at Search Engine Land, to see examples of companies that are implementing a full-funnel content strategy, the makeup of their content, and why content depth and breadth wins.
After this session, you'll be able to:
- Apply data you already have to a full-funnel content strategy
- Develop content that will drive your audience to act
- Replicate examples from companies who have demonstrated a successful strategy
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Overtime Live Q&A - Developing a full-funnel content approach with user intent at the heart of it
Overtime Live Q&A - Developing a full-funnel content approach with user intent at the heart of it
If your calendar provider is not listed,
please add the session details manually.
Carolyn Lyden
Director of Search Content, Search Engine Land
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime Live Q&A - Developing a full-funnel content approach with user intent at the heart of it
Session Overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with the speakers and moderator.
Don't miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Moderator
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
TRACK
PPC
How to optimize RSAs, the only ad format here to stay
How to optimize RSAs, the only ad format here to stay
If your calendar provider is not listed,
please add the session details manually.
Frederick Vallaeys
Co-founder & CEO, Optmyzr
Speaker
Frederick Vallaeys
Co-founder & CEO, Optmyzr
Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.
Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019.
He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.
Follow him on Twitter @siliconvallaeys.
How to optimize RSAs, the only ad format here to stay
Session Overview
Whether you love or hate responsive search ads, they are the only text ad format Google will support after expanded text ads are retired later in 2022. What’s the strategy that can help you deliver great results from RSAs?
Join Fred Vallaeys, CEO of Optmyzr, to learn what the data from the analysis of thousands of advertisers teaches us. We'll answer such questions as: Can you improve performance by pinning ad components? Does A/B testing still matter when RSAs effectively A/B test between their elements? Does Google favor ads that don’t use pinning? How much variation in headlines improves results the most? What is the impact of using keyword insertion, ad customizers, countdowns or location insertion? and more. Ultimately, we'll set you on your way to make the transition from ETAs to RSAs as smooth as possible.
After this session, you'll be able to:
- Create a strategy for RSAs
- Test what works now before ETAs go away
- Understand which elements increase performance
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Frederick Vallaeys
Co-founder & CEO, Optmyzr @SiliconVallaeys
Overtime Live Q&A - How to optimize RSAs, the only ad format here to stay
Overtime Live Q&A - How to optimize RSAs, the only ad format here to stay
If your calendar provider is not listed,
please add the session details manually.
Frederick Vallaeys
Co-founder & CEO, Optmyzr
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Frederick Vallaeys
Co-founder & CEO, Optmyzr
Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.
Fred is also an accomplished author and speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX Advanced and Hero Conf and having published “Unlevel the Playing Field: The Biggest Mindshift in PPC History” in 2022 and "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019.
He is also the host of Optmyzr’s PPC Town Hall, a live video podcast that empowers paid search professionals with the latest insight about the search channels and marketing tools. He was recognized as 2018’s SEM Contributor of the Year by Search Engine Land, top 10 on PPC Hero’s definitive industry ranking of the most influential PPC experts of 2021, and Search Marketer of the Year for 2021 by Search Engine Land.
Follow him on Twitter @siliconvallaeys.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Overtime Live Q&A - How to optimize RSAs, the only ad format here to stay
Session Overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with the speakers and moderator.
Don't miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Frederick Vallaeys
Co-founder & CEO, Optmyzr @SiliconVallaeys
Moderator
Greg Finn
CMO, Cypress North @gregfinn
TRACK
Solutions One
A fireside chat with Microsoft Advertising
A fireside chat with Microsoft Advertising
If your calendar provider is not listed,
please add the session details manually.
Katy Hunter
Senior Director Product Marketing, Microsoft
Moderator:
Carolyn Lyden, Director of Search Content, Search Engine Land
Speaker
Katy Hunter
Senior Director Product Marketing, Microsoft
Katy Hunter is a strategic marketing leader eager to drive impact. She is dept at integrating engineering, customer voice and storytelling to drive business outcomes. Katy has experience driving consumption for B2B digital businesses by connecting upstream business and product planning to multi-channel ROI-driven GTM execution resulting in differentiated offers and optimized client experiences. She's a champion of talent committed to D&I, mentorship and building impactful teams.
Moderator
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
A fireside chat with Microsoft Advertising
Session Overview
Sit in on a virtual fireside chat between Katy Hunter, Senior Director Product Marketing, Microsoft Advertising, and Search Engine Land's Director of Search Content, Carolyn Lyden. Together, they'll discuss:
- Adapting your search strategy to new consumer behaviors
- Making the right moves with your data strategy for future success
- Reaching relevant audiences through search and native
- New product updates
You'll also learn about how Microsoft Advertising connects advertisers with people at the right moments across work and life.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Katy Hunter
Senior Director Product Marketing, Microsoft @katyhmsft
Moderator
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Sponsored by: Microsoft
Represent your brand at its best with advertising solutions guided by an uncompromising respect for privacy, brand safety, and data security. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences to over a half a billion people worldwide. Bing powers billions of searches monthly on the Microsoft Search Network, including Verizon Media properties (AOL, Yahoo), platforms like Amazon and Apple, and on Microsoft services like Windows, Office and Microsoft Edge. Extend your reach and campaign performance with Microsoft Audience Network, high-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge, and select publisher partner properties. Only Microsoft Advertising offers LinkedIn Profile targeting on search and native to help you find highly relevant audiences based on their company, job function and industry. With Microsoft Advertising, gain access to in-depth insights, intelligent advertising tools that use AI to improve campaign performance and audience targeting solutions to create more personalized advertising experiences. Microsoft Advertising. Intelligent connections.
TRACK
Career
How to find and support entry-level SEO talent
How to find and support entry-level SEO talent
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please add the session details manually.
Abby Reimer
SEO Manager, Uproer
Speaker
Abby Reimer
SEO Manager, Uproer
Abby Reimer is an SEO Manager at Uproer, where she develops SEO and content strategies for ecommerce and technology clients. Her career goal is to make SEO more accessible for marketers of all experience levels. She believes wholeheartedly that better search results are better for everyone.
How to find and support entry-level SEO talent
Session Overview
Hiring SEOs has never been more necessary... or more competitive. Many senior SEO positions are left unfilled as the demand for talent outpaces the supply. But there's another way. Businesses can hire and train entry-level marketers to become the new, experienced SEOs.
Join Abby Reimer, SEO Manager at Uproer, to learn how to find talented entry-level candidates and support their growth once they’re hired.
After this session, you’ll be able to:
- Know where to meet future SEOs and what qualities to look for (hint: it's not 3+ years of experience)
- Attract these candidates by bringing your job descriptions and roles into the future
- Train and mentor new hires to support their growth
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Abby Reimer
SEO Manager, Uproer @abbyreimermpls
Overtime Live Q&A - How to find and support entry-level SEO talent
Overtime Live Q&A - How to find and support entry-level SEO talent
If your calendar provider is not listed,
please add the session details manually.
Abby Reimer
SEO Manager, Uproer
Moderator:
George Nguyen, Editor, Search Engine Land
Speaker
Abby Reimer
SEO Manager, Uproer
Abby Reimer is an SEO Manager at Uproer, where she develops SEO and content strategies for ecommerce and technology clients. Her career goal is to make SEO more accessible for marketers of all experience levels. She believes wholeheartedly that better search results are better for everyone.
Moderator
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Overtime Live Q&A - How to find and support entry-level SEO talent
Session Overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with the speakers and moderator.
Don't miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Abby Reimer
SEO Manager, Uproer @abbyreimermpls
Moderator
George Nguyen
Editor, Search Engine Land @geochingu
TRACK
Solutions Two
How to identify site quality for link building
How to identify site quality for link building
If your calendar provider is not listed,
please add the session details manually.
Kevin Rowe
CEO, PureLinq
Speaker
Kevin Rowe
CEO, PureLinq
Kevin Rowe is the founder of PureLinq a technology-backed contextual link building solution. Kevin has worked with some of the hottest Silicon Valley startups, as well as fortune 100 companies, to create enterprise-class innovative and sophisticated programs in off-page SEO.
He is also the creator of Mention Connections, a solution to secure links in unlinked brand mentions, at a 90% response rate. This solution is for e-commerce companies selling branded products that would benefit from links to category or product brand pages.
How to identify site quality for link building
Session Overview
Evaluating a site for "quality" is one of the most misunderstood concepts in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking... or you may be including sites that will provide no value or potentially get you penalized.
Join Kevin Rowe, CEO at Purelinq, for an in-depth analysis on what elements of a website need to be evaluated in order to determine "site quality" for link building. This presentation is for marketers who want to scale up a high-impact link building program while lowering risk.
After this session, you'll be able to:
- Analyze a website regarding its link building potential
- List the key areas of a site to review
- Explain the difference between metrics v. Quality reviews
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Kevin Rowe
CEO, PureLinq @_kevinrowe
Sponsored by: PureLinq
Break
Sessions
TRACK
SEO
What’s coming next for page experience?
What’s coming next for page experience?
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please add the session details manually.
Patrick Stox
Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs
Speaker
Patrick Stox
Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs
Patrick Stox is a Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. He's an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit.
What’s coming next for page experience?
Session Overview
The Page Experience update was completed at the end of August and the outcome was not cataclysmic. What really happened and what should you expect in the future?
Join Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs, to learn how much weight these signals have now and what to expect from them in the future.
After this session, you’ll be able to:
- Improve the optimization of your site page speed (Core Web Vitals)
- Evaluate the role that Core Web Vitals should play in your future SEO investments
- Have a clearer picture of how these signals may change in the future
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Patrick Stox
Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs @patrickstox
Overtime Live Q&A - What’s coming next for page experience?
Overtime Live Q&A - What’s coming next for page experience?
If your calendar provider is not listed,
please add the session details manually.
Patrick Stox
Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Patrick Stox
Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs
Patrick Stox is a Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. He's an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime Live Q&A - What’s coming next for page experience?
Session Overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with the speakers and moderator.
Don't miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Patrick Stox
Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs @patrickstox
Moderator
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
TRACK
PPC
How to embrace automation without sacrificing results
How to embrace automation without sacrificing results
If your calendar provider is not listed,
please add the session details manually.
Joe Martinez
Co-Founder, Paid Media Pros
Michelle Morgan
Co-Founder, Paid Media Pros
Speaker
Joe Martinez
Co-Founder, Paid Media Pros
Joe Martinez is the Co-Founder of the Paid Media Pros YouTube channel. He is a regular contributor to WordStream and Social Media Examiner. He has also written for Search Engine Land, Marketing Land, PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Microsoft Ads. He regularly speaks at conferences and organizations such as SMX (Advanced, Munich, East, West), HeroConf, Inbound, Pubcon (Pro, Florida, Austin), SMXL, SEMPO, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2020.
Speaker
Michelle Morgan
Co-Founder, Paid Media Pros
Michelle Morgan is a Co-Founder of Paid Media Pros and international speaker. She’s been in PPC since 2010 and has honed her PPC skills in both in-house and agency roles. She won “SEM Speaker of the Year” at the Search Engine Land Awards in 2018 and was voted the Most Influential PPC Pro from PPC Hero in 2020.
How to embrace automation without sacrificing results
Session Overview
Google Ads B2B campaigns can greatly benefit from automation, but the more you automate, the more you lose control. Or so you might think. There are techniques to steer your account so you get the benefit of automation without sacrificing control and leveraging your understanding of the business and the market.
Join Joe Martinez and Michelle Morgan, founders of Paid Media Pros, to learn how to embrace automation without sacrificing results.
After this session, you'll be able to:
- Understand what automation options you have to leverage in your account
- Know when and how to override automation
- Find a balance between human knowledge and machine learning
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Joe Martinez
Co-Founder, Paid Media Pros @MilwaukeePPC
Michelle Morgan
Co-Founder, Paid Media Pros @michellemsem
Overtime Live Q&A - How to embrace automation without sacrificing results
Overtime Live Q&A - How to embrace automation without sacrificing results
If your calendar provider is not listed,
please add the session details manually.
Joe Martinez
Co-Founder, Paid Media Pros
Michelle Morgan
Co-Founder, Paid Media Pros
Moderator:
George Nguyen, Editor, Search Engine Land
Speaker
Joe Martinez
Co-Founder, Paid Media Pros
Joe Martinez is the Co-Founder of the Paid Media Pros YouTube channel. He is a regular contributor to WordStream and Social Media Examiner. He has also written for Search Engine Land, Marketing Land, PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage. He has hosted webinars for SEMrush, Unbounce, Quora and Microsoft Ads. He regularly speaks at conferences and organizations such as SMX (Advanced, Munich, East, West), HeroConf, Inbound, Pubcon (Pro, Florida, Austin), SMXL, SEMPO, and more. Finally, he was named a Top 25 Influential PPC Expert by PPC Hero in 2017-2020.
Speaker
Michelle Morgan
Co-Founder, Paid Media Pros
Michelle Morgan is a Co-Founder of Paid Media Pros and international speaker. She’s been in PPC since 2010 and has honed her PPC skills in both in-house and agency roles. She won “SEM Speaker of the Year” at the Search Engine Land Awards in 2018 and was voted the Most Influential PPC Pro from PPC Hero in 2020.
Moderator
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Overtime Live Q&A - How to embrace automation without sacrificing results
Session Overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with the speakers and moderator.
Don't miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Joe Martinez
Co-Founder, Paid Media Pros @MilwaukeePPC
Michelle Morgan
Co-Founder, Paid Media Pros @michellemsem
Moderator
George Nguyen
Editor, Search Engine Land @geochingu
TRACK
Solutions One
Search data: The force behind decision-making, not just optimization
Search data: The force behind decision-making, not just optimization
If your calendar provider is not listed,
please add the session details manually.
Matt Colebourne
CEO, Searchmetrics
Speaker
Matt Colebourne
CEO, Searchmetrics
Matthew Colebourne is the CEO of Searchmetrics. He brings outstanding management ability as well as profound experiences from various senior leadership roles in the digital marketing area. Moreover, Matthew has an extensive track record of scaling technology businesses. Before joining Searchmetrics in January 2020, Matthew served as EMEA Managing Director at Innovid, which he joined from Trinity Mirror, one of the UK’s leading regional publishers. Beforehand, he was the European VP International for DoubleClick. He also managed the turnaround to profitability of paid search company, eSpotting, before its sale to FindWhat. Matthew is internationally minded and has worked in Europe, USA and Asia.
Search data: The force behind decision-making, not just optimization
Session Overview
As the world becomes more digital, so does the availability of insights from online consumer behavior. SEOs and digital marketers have access to an abundance of data to drive revenue for their organizations. Leveraging this information creates a sustainable pipeline of actionable insights that support marketing strategies, business initiatives and beyond.
Join Matt Colebourne, CEO at Searchmetrics to explore how you can unlock business potential through search data.
After this session, you'll be able to:
- Understand the importance of search data in business decision making
- Explain how SEOs and digital marketers have access to a wealth of insightful data
- Implement tips for leveraging search data to inform actionable insights
- Leverage real-world instances of search data informing business decisions
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Speakers
Matt Colebourne
CEO, Searchmetrics @Blackblade
Sponsored by: Searchmetrics
Searchmetrics is a global provider of search data, software and consulting solutions. Its innovative approach ensures household names like AXA, Lowes and McKinsey & Company thrive in the hyper-competitive search landscape. Searchmetrics enterprise offerings turn data from search into unique business insights that fuel clients’ continued growth.
Searchmetrics Suite delivers data-driven insights to maximize search and content performance. Its four modules: Research Cloud, Content Experience, Search Experience and Site Experience contain the tools SEO professionals, content marketers and digital specialists need to grow their organic search into a major driver of revenue.
The Digital Strategies Group is a team of data, SEO and content consultants who guide the world’s largest brands to excellence in digital marketing.
Searchmetrics Insights offer new sources of market research through exclusive metrics and analysis derived from search data.
Searchmetrics API allows enterprises to enrich BI or data warehouse applications with search engine rankings, keywords, content data and other marketing analytics.
To learn more, contact hello@searchmetrics.com.
TRACK
Career
The keys to effective mentorship programs
The keys to effective mentorship programs
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Robert Berousek
SEO Training & Development Manager, Dealer Inspire
Roxana Stingu
Head of Search & SEO, Alamy LTD
Jonathan Wilson
Director, Digital Marketing, Wolters Kluwer
Melissa Liu
Associate Media Director, Search, RPA
Eric Enge
President, Pilot Holding
Moderator:
Carolyn Lyden, Director of Search Content, Search Engine Land
Speaker
Robert Berousek
SEO Training & Development Manager, Dealer Inspire
Robert Berousek is the SEO Training & Development Manager at Dealer Inspire. He enjoys teaching the ability to craft expert-level, holistic SEO strategy, keyword research, and more for Dealer Inspire’s newest SEO Specialist. Robert also specializes in SEO implementation for custom website builds, technical SEO, and overall website architecture.
Speaker
Roxana Stingu
Head of Search & SEO, Alamy LTD
Roxana Stingu heads Search & SEO at Alamy. She's spoken at many events including conferences such as BrightonSEO, WTSFest and DMLA. Some of her favorite topics are page speed, image search and how the internet works. She's also an active member of the Women in Tech SEO community.
Roxana loves getting into the nitty-gritty of SEO and her favorite pastime is automating anything repetitive that she encounters at work, or in life.
Speaker
Jonathan Wilson
Director, Digital Marketing, Wolters Kluwer
Jonathan Wilson is a digital marketing executive with extensive, proven expertise and P+L responsibilities up to $20 million. He has deep strategic and operational expertise in paid and organic inbound digital channels, including search, paid social and display, as well as marketing automation and data visualization. In 15+ years of digital marketing experience at blue chip B2B and B2C companies in both client and in-house roles, he has managed teams up to 90+, and maintains a strong focus on scalability, process and performance. In addition to volunteering for underserved STEM communities, he is board member for non-profit and for-profit organizations.
Speaker
Melissa Liu
Associate Media Director, Search, RPA
Melissa Liu has over eight years of experience in paid search marketing. Having worked in and developed performance media solutions in the USA, New Zealand, Australia and China, she can offer valuable insights across countless markets and verticals. Her exceptional ability as an artist also helps her to inject creativity into a specialism that can often be mechanical, driving business growth and compelling results for her clients.
Speaker
Eric Enge
President, Pilot Holding
Eric Enge has been speaking about digital marketing for more than a decade. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric is President of Pilot Holding, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts.
Moderator
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
The keys to effective mentorship programs
Session Overview
Most search marketers learn their profession through hands-on work. That being said, having a mentor to guide you through the next steps, the top questions, and the phases of your career is invaluable. The only catch is... finding a mentor isn't always easy or natural.
In this session, members of the Search Engine Land mentorship program will guide leaders, mentors, and managers on how to be a true mentor and run a successful mentorship program.
After this session, you'll be able to:
- Manage based on individual goals
- Advise mentors who are having a hard time
- Structure a mentorship relationship
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Speakers
Robert Berousek
SEO Training & Development Manager, Dealer Inspire @DealerInspire
Roxana Stingu
Head of Search & SEO, Alamy LTD @RoxanaStingu
Jonathan Wilson
Director, Digital Marketing, Wolters Kluwer @jonathanbwilson
Melissa Liu
Associate Media Director, Search, RPA @MelSearchThings
Eric Enge
President, Pilot Holding @stonetemple
Moderator
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Overtime Live Q&A - The keys to effective mentorship programs
Overtime Live Q&A - The keys to effective mentorship programs
If your calendar provider is not listed,
please add the session details manually.
Moderator:
Carolyn Lyden, Director of Search Content, Search Engine Land
Moderator
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Overtime Live Q&A - The keys to effective mentorship programs
Session Overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with the speakers and moderator.
Don't miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Moderator
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
TRACK
Solutions Two
4 tips to manage your brand’s search campaign across hundreds of locations
4 tips to manage your brand’s search campaign across hundreds of locations
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Gary Galloway
Global Product Marketing Director, Adthena
Speaker
Gary Galloway
Global Product Marketing Director, Adthena
Gary Galloway is a versatile product marketer with more than 20 years of experience implementing digital marketing products and solutions. Galloway is currently Global Product Marketing Director at Adthena, a global search intelligence solution for brands, marketers, and agencies.
He joined Adthena from Valassis Marketing Solutions where he led all product marketing activity for their high-growth digital advertising solutions (paid search solution for brands and key retailers, in-house programmatic Connected TV (CTV), and an eCommerce solution. Prior to Valassis, he created and led the Product Marketing team for Netsertive, a paid search technology company, that helped brands optimize paid search campaigns across their distributed local retail sales channels.
Gary has served as an Adjunct Professor at UNC-Chapel Hill and currently serves in that same capacity through the University of South Florida where he created and teaches a digital marketing course for the next generation of marketers. Gary frequently speaks to retail association groups, brand groups, and businesses at conferences across North America.
4 tips to manage your brand’s search campaign across hundreds of locations
Session Overview
There are billions of dollars in paid search spend deployed across tens of thousands of local campaigns. The challenge is dealing with all the complexity that creeps in while trying to manage those campaigns across multiple locations alongside multiple affiliates, media partners, and agencies.
Join Gary Galloway, Global Product Marketing Manager at Adthena, to drive performance from your campaigns while reducing waste through ineffective local campaigns. And as a bonus, do it in less time with more confidence. Together, you will walk through a selection of challenges that Adthena customers have faced and the steps they took to forge ahead.
After this session, you will be able to:
- Investigate Search Efforts across Local Markets and Search Term Groups
- Keep your partners from driving up CPC for all of you
- Dominate your Brand Market Share leveraging the Share of Search metric
- Put your Brand’s Lone Rangers in the barn
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Speakers
Gary Galloway
Global Product Marketing Director, Adthena @garymgalloway
Sponsored by: Adthena
Founded in 2012, Adthena is the market-leading intelligence platform for paid search advertising. Our unique combination of patented, AI-driven technology and world-class industry expertise help businesses across the globe drive more value from their PPC budgets.
We give our customers a clear view of the competitive landscape, so they can set their paid search strategies for success. Our solutions are powered by our market-leading technology: Whole Market View creates a unique market map of a client’s entire search landscape, and Smart Monitor automatically detects threats and opportunities every day.
Backed by Updata Partners, Adthena works with 250+ clients across a wide range of industries including finance, retail, gaming, automotive and technology. Brand customers include Bupa, Citibank, L’Oreal, M&S, Nespresso, Qantas, Volkswagen, and Volvo. Agency customers include Dentsu, GroupM, and OMD.
Adthena holds several leading industry awards, including the Global and European Search Award for Innovation in Local Search in 2021, Drum Search Award USA, the Search Engine Land Award, and was shortlisted for the US Search Awards in 2021. For more information please visit: adthena.com.
Sessions
TRACK
Solutions One
How to create linkable content
How to create linkable content
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Michael Johnson
Partnerships Development Manager, Page One Power
Speaker
Michael Johnson
Partnerships Development Manager, Page One Power
Michael Johnson has been in the SEO Industry for over eight years. He's developed hundreds of successful SEO campaigns and strategies for a variety of companies, ranging from small businesses to Fortune 500 brands. As the Partnerships Development Manager at Page One Power, Michael provides actionable link building and content creation advice for people in the SEO industry as well as outside of it, and helps brands find solutions for the problems they face in their SEO efforts.
How to create linkable content
Session Overview
Are you having a hard time earning quality backlinks for your organization? The issue likely has less to do with your outreach and more to do with your content. In today's SEO landscape successful link building depends on your ability to create quality linkable assets that engage relevant audiences and can connect your brand to them.
Join Michael Johnson, Partnerships Development Manager at Page One Power. as he provides a step-by-step on how to create linkable content that will help you earn the kinds of links that can drive results!
After this session, you'll be able to:
- Explain what kind of content can earn links and what can't
- Identify audiences for linkable content
- Find target pages suitable for your linkable content
- Fit linkable content into your broader SEO and content strategy
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Speakers
Michael Johnson
Partnerships Development Manager, Page One Power @pageonepower
Sponsored by: Page One Power
Page One Power is an SEO agency specializing in sustainable link building and strategic content creation. We create custom campaigns for brands committed to winning in search — designed to capture authority, improve rankings, and grow traffic. We provide full transparency and consistent communication throughout all our campaigns because you need a partner you can trust with the experience, expertise, and commitment to doing search right. With over ten years of experience, we have the proven ability to build pages that earn visibility and links online, with stable processes to secure the links your pages deserve. Better Links. Better Content. Better Service. Page One Power.
TRACK
Solutions Two
Producing a high-speed SEO strategy
Producing a high-speed SEO strategy
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Murat Yatağan
Consultant, Growth and Product Management, Brainly
Speaker
Murat Yatağan
Consultant, Growth and Product Management, Brainly
Murat Yatağan has led marketing, growth, and analytics at companies such as Brainly, Global Savings Group, and Google. Currently, Murat is the VP of Growth at Brainly, building and scaling a high-performing growth team to acquire users globally. Previously, he was a Director, SEO for GSG, overseeing global organic traffic performance. Prior to that, he led webspam policy enforcement for EMEA markets at Google. Prior to joining Google, he worked as a Research Assistant in the Computer Science Faculty of IUE.
He is an executive advisor of a few startups and investing in early-stage startups. He is a brand ambassador of OnCrawl, an award-winning search marketing intelligence tool. He has been a Head Judge for Global Search and US Search Awards, and a Judge for European, UK, and MENA Search Awards.
Producing a high-speed SEO strategy
Session Overview
Whether you're onboarding a new client or beginning an audit to assess a site's content performance, one essential step is to figure out the strengths and weaknesses of the site in terms of traffic acquisition. Doing this will empower you to quickly and efficiently devise a high-quality content strategy.
Join Murat Yatağan, Consultant, Growth and Product Management at Brainly, as he explores an analytical yet practical methodology to deduct actionable insights from traffic patterns triangulated with site structure.
- Create page groups to view your traffic and crawl data in segments
- Discover trends and behaviors of site characteristic
- Spot quick wins, low hanging fruits, and critical improvements in your technical and content SEO strategy
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Speakers
Murat Yatağan
Consultant, Growth and Product Management, Brainly @muratyatagan
Sponsored by: Oncrawl
Oncrawl is an enterprise SEO and data platform powered by data science and machine learning. The solution helps more than a thousand clients in 66 countries to improve their organic traffic, rankings, and revenues by opening Google’s black box. Clients include Rakuten, Canon, Lastminute.com, Forbes, and other major companies.
Driven by a strong technical spirit, Oncrawl gives search marketers easy access to the data they need by providing the tools, analysis, and reports to support the entire SEO process. The company has already closed two successful funding campaigns to become the leading SaaS provider for data SEO.
In 2021, Oncrawl became the most awarded SEO platform with multiple awards at the US, UK, Canadian, Global, European, APAC and Mena Search Awards. For more about Oncrawl, visit www.oncrawl.com.
TRACK
Solutions Three
Dynamic rendering at scale: What we learned from rendering over 200 million websites in React
Dynamic rendering at scale: What we learned from rendering over 200 million websites in React
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Nati Elimelech
Tech SEO Lead, Wix
Speaker
Nati Elimelech
Tech SEO Lead, Wix
Nati Elimelech is the Technical SEO Lead at Wix. When he’s not helping millions of websites become SEO-friendly, you can find him teaching veteran SEOs and agencies about advanced SEO solutions, large-scale SEO and handling SEO infrastructure challenges.
And if he’s not doing any of that, Nati spends his time with his lovely wife, baby girl, cat and dog.
Dynamic rendering at scale: What we learned from rendering over 200 million websites in React
Session Overview
Properly implementing Javascript frameworks is a must for Technical SEOs.
Join Nati Elimelech, Tech SEO Head at Wix, as he shares his experiences with implementing Javascript on over 200 million sites. He'll discuss what could go wrong and common mistakes to avoid, as well as provide insights on the auditing process.
After this session, you'll be able to:
- Understand the basics of Dynamic Rendering
- Take the auditing process he used to serve HTML for over 200M websites and apply it to your website.
- Identify and avoid possible issues when implementing dynamic rendering
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Speakers
Nati Elimelech
Tech SEO Lead, Wix @Netanel
Sponsored by: Wix
Wix is a leading global SaaS platform to create, manage and grow an online presence. Our powerful technology is focused on allowing everyone to build and establish themselves online, which is why we are continuously strengthening our SEO capabilities. Whether it’s your first time or you’re a long-time expert, you’ll find the features you need to build a dynamic website with total creative freedom.
TRACK
Solutions Four
Mastering internal link sculpting: The hidden superpower of great SEOs
Mastering internal link sculpting: The hidden superpower of great SEOs
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Jonathan Epstein
Chief Executive Officer, Brewco, Inc.
Speaker
Jonathan Epstein
Chief Executive Officer, Brewco, Inc.
Jonathan Epstein is chief executive officer of Brewco, where he and his team are multiplying the impact search engine optimization can deliver for clients of the company's AI platform.
Epstein has played a key role driving innovation across multiple industries, from digital media to gaming to marine technology, computer vision, and marketing technology. Prior to starting Brewco, he led the launch of the AI-powered experience optimization solution Evolv, which was spun out from early AI leader Sentient Technologies. In other CEO and president roles Epstein helped introduce gesture control into game consoles and helped develop the world's first battery-powered fiber optic controlled remotely operated underwater vehicle. Earlier in his career, he founded GameSpot, one of the world’s largest gaming sites, and was GM of IGN.com and president of GameSpy. Epstein is a director, advisor and investor with a number of disruptive start-ups. He holds patents in marine technology, in-game advertising, and gesture recognition.
Mastering internal link sculpting: The hidden superpower of great SEOs
Session Overview
How your pages link to each other and to the outside world plays a huge role in how a search engine perceives those pages and their importance to searchers. And yet, despite the importance of this ranking factor (a.k.a. link flow, link juice, page rank), very few optimize their sites to route its ranking power to the pages where it is needed the most, as it's been too difficult to do. AI now solves this problem for us.
This session will look at how anyone can improve the link flow power of your pages, stop the loss of link flow to other pages, and eliminate penalties that hold back the power of link flow (with or without AI).
After this session, you'll be able to:
- Understand the core concepts around link flow: What it is, why it's important, how we measure it, and when it impacts how your pages rank
- Take steps to improve your traffic by optimizing link flow to key search landing pages
- Stay on the leading edge of technology change for SEO -- see how AI is changing how we understand our sites, our content, and our strategies
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Speakers
Jonathan Epstein
Chief Executive Officer, Brewco, Inc. @brewco_ai
Sponsored by: Brewco, Inc.
Brewco uses AI to show companies the quickest path to climbing to the top of the search engine results and achieving more sales.
The company's platform, Market Brew, builds search engine models to understand how a search engine ranks sites for any keyword. The models reveal where the SEO team should (and shouldn't) invest their time, and then detail the specific actions that will gain ground. Teams can also use the models to test and predict the impact of their changes on search engine rankings 60 days before they actually appear.
With Brewco, you'll save countless hours no longer doing tasks which don't impact your search engine results at all. More importantly, since you'll just be working on those things which do lift your rankings, you'll see faster and larger gains.
For more information, visit www.brewco.ai
Break
Sessions
TRACK
SEO
Automate SEO processes through these simple programming concepts
Automate SEO processes through these simple programming concepts
If your calendar provider is not listed,
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Colt Sliva
SEO Engineer, iPullRank
Speaker
Colt Sliva
SEO Engineer, iPullRank
Colt Sliva is an SEO Engineer at iPullRank. With 10+ years of experience ranging from full-stack development to technical SEO, his active research projects include natural language processing and graph algorithm visualization. Having developed with a wide variety of programming languages and CMS's, he enjoys solving edge case problems for enterprise clients.
Automate SEO processes through these simple programming concepts
Session Overview
Simplifying and automating some of your most mundane and routine SEO processes can add time back into your day to take on more complex (and more fun) SEO tasks!
Join Colt Sliva, SEO Engineer at iPullRank, to learn ideas, tips, and tricks to leverage tools and processes to embed a smart and useful workflow into your day-to-day SEO routine.
After this session, you’ll be able to:
- Understand the value of automation and be able to pitch why your business should invest in it.
- Obtain a survey of automations tools and concepts you can add to your SEO workflow
- Use tools and leverage APIs to deploy some of what you’ve learned
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Speakers
Colt Sliva
SEO Engineer, iPullRank @SignorColt
Overtime Live Q&A - Automate SEO processes through these simple programming concepts
Overtime Live Q&A - Automate SEO processes through these simple programming concepts
If your calendar provider is not listed,
please add the session details manually.
Colt Sliva
SEO Engineer, iPullRank
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Colt Sliva
SEO Engineer, iPullRank
Colt Sliva is an SEO Engineer at iPullRank. With 10+ years of experience ranging from full-stack development to technical SEO, his active research projects include natural language processing and graph algorithm visualization. Having developed with a wide variety of programming languages and CMS's, he enjoys solving edge case problems for enterprise clients.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime Live Q&A - Automate SEO processes through these simple programming concepts
Session Overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with the speakers and moderator.
Don't miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Colt Sliva
SEO Engineer, iPullRank @SignorColt
Moderator
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
TRACK
PPC
Driving success in a data-less world
Driving success in a data-less world
If your calendar provider is not listed,
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Sam Tomlinson
Executive VP, Strategy & Analytics, Warschawski
Speaker
Sam Tomlinson
Executive VP, Strategy & Analytics, Warschawski
With a background spanning business, data and finance, Sam Tomlinson is a radically different kind of marketer – one with a singular focus of making businesses better.
This background, combined with a unique combination of analytics skills, performance marketing expertise and deep understanding of brand, allow him to challenge the status quo, see hidden opportunities, develop novel strategies and build scalable systems to capitalize on those opportunities.
In his role as EVP of Strategy & Analytics, Sam leads Warschawski’s award-winning Digital & Analytics teams in the development, execution and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.
Since joining Warschawski, Sam has led successful marketing communications initiatives for many of the agency’s global, national and regional clients, including Dole Packaged Foods, Biologics Consulting, Hogan Lovells, Chesapeake Utilities Corporation (NYSE: CPK), KeyW (NASDAQ: KEYW), Janet, Janet & Suggs, Kabateck LLP, JMT, WSP (OTCMKTS: WSP), Sagamore Ventures, Sagamore Spirit and numerous others.
A digital native, deep generalist, and passionate innovator, Sam has a unique ability to connect seemingly disparate concepts in novel ways. His brings an unparalleled understanding of the digital ecosystem and how each component within that ecosystem can work together to create an exceptional outcome. His experience with specific platforms, including Facebook, Google, Twitter, LinkedIn, Quora, Reddit, YouTube, Programmatic/DSPs, and Amazon, and knowledge of strategic and tactical methods give him the ability to craft comprehensive strategies, execute them flawlessly and optimize them relentlessly across dozens of channels. This approach has led to successful outcomes for clients with a wide variety of industries and business models, including, B2B, B2C, B2G, DTC, SaaS, lead generation, and more.
As a thought leader and pioneer in the digital and data marketing spaces, Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national and international conferences, including HeroConf, SMX, PRSA ICON, Search Marketing Summit (AU), AMEC & The Digital Analytics Association, among others. He is regularly quoted by prominent national, regional and industry publications.
Sam is a member of the Executive Education faculty at the renowned Johns Hopkins Carey Business School, an adjunct instructor at Georgetown University and Cabrini University, and a guest lecturer at New York University. Sam is a member of the Paid Search Association Board. Sam was named one of the “Marketers of Tomorrow” by Target Marketing, a Maryland Daily Record 2020 VIP List winner one of the Top 50 Most Influential PPC Experts by PPC Hero.
In addition to his role at Warschawski, Sam is a managing partner at W Ventures, a one-of-a-kind VC and accelerator company that focuses on high growth potential companies based in or willing to relocate to or co-headquarter in the Baltimore/Washington region. As a managing partner, Sam supports portfolio management and acquisition while using his expertise in analytics and performance marketing to challenge the status quo, identify hidden opportunities, develop novel strategies and build scalable systems to capitalize on opportunities.
Sam completed his undergraduate degree at Franklin & Marshall College, and received his MBA with Honors from Drexel University’s LeBow College of Business. Outside of work, Sam maintains a 7-handicap, is a die-hard Flyers fan and travel enthusiast.
Driving success in a data-less world
Session Overview
In a data-first world, many ad platforms are providing fewer data back to advertisers. As this shift takes place, how can you keep your competitive advantage and not just survive -- but thrive while using new machine learning and automation that limit visibility?
Join Sam Tomlinson, Executive VP, Strategy & Analytics at Warschawski, to find out.
After this session, you'll be able to:
- Find ways to extract data where you may not think possible
- Determine what strategies are worth implementing across your campaigns
- Build a sustainable plan for those future "smart" campaigns
- Maximize the data you already have
If your calendar provider is not listed,
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Still have to register? Get started here.
Speakers
Sam Tomlinson
Executive VP, Strategy & Analytics, Warschawski @digitalsamIam
Overtime Live Q&A - Driving success in a data-less world
Overtime Live Q&A - Driving success in a data-less world
If your calendar provider is not listed,
please add the session details manually.
Sam Tomlinson
Executive VP, Strategy & Analytics, Warschawski
Moderator:
Brad Geddes, Co-Founder, Adalysis
Speaker
Sam Tomlinson
Executive VP, Strategy & Analytics, Warschawski
With a background spanning business, data and finance, Sam Tomlinson is a radically different kind of marketer – one with a singular focus of making businesses better.
This background, combined with a unique combination of analytics skills, performance marketing expertise and deep understanding of brand, allow him to challenge the status quo, see hidden opportunities, develop novel strategies and build scalable systems to capitalize on those opportunities.
In his role as EVP of Strategy & Analytics, Sam leads Warschawski’s award-winning Digital & Analytics teams in the development, execution and optimization of integrated digital campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.
Since joining Warschawski, Sam has led successful marketing communications initiatives for many of the agency’s global, national and regional clients, including Dole Packaged Foods, Biologics Consulting, Hogan Lovells, Chesapeake Utilities Corporation (NYSE: CPK), KeyW (NASDAQ: KEYW), Janet, Janet & Suggs, Kabateck LLP, JMT, WSP (OTCMKTS: WSP), Sagamore Ventures, Sagamore Spirit and numerous others.
A digital native, deep generalist, and passionate innovator, Sam has a unique ability to connect seemingly disparate concepts in novel ways. His brings an unparalleled understanding of the digital ecosystem and how each component within that ecosystem can work together to create an exceptional outcome. His experience with specific platforms, including Facebook, Google, Twitter, LinkedIn, Quora, Reddit, YouTube, Programmatic/DSPs, and Amazon, and knowledge of strategic and tactical methods give him the ability to craft comprehensive strategies, execute them flawlessly and optimize them relentlessly across dozens of channels. This approach has led to successful outcomes for clients with a wide variety of industries and business models, including, B2B, B2C, B2G, DTC, SaaS, lead generation, and more.
As a thought leader and pioneer in the digital and data marketing spaces, Sam is frequently sought out for comment and expertise. He is regularly invited to speak at major regional, national and international conferences, including HeroConf, SMX, PRSA ICON, Search Marketing Summit (AU), AMEC & The Digital Analytics Association, among others. He is regularly quoted by prominent national, regional and industry publications.
Sam is a member of the Executive Education faculty at the renowned Johns Hopkins Carey Business School, an adjunct instructor at Georgetown University and Cabrini University, and a guest lecturer at New York University. Sam is a member of the Paid Search Association Board. Sam was named one of the “Marketers of Tomorrow” by Target Marketing, a Maryland Daily Record 2020 VIP List winner one of the Top 50 Most Influential PPC Experts by PPC Hero.
In addition to his role at Warschawski, Sam is a managing partner at W Ventures, a one-of-a-kind VC and accelerator company that focuses on high growth potential companies based in or willing to relocate to or co-headquarter in the Baltimore/Washington region. As a managing partner, Sam supports portfolio management and acquisition while using his expertise in analytics and performance marketing to challenge the status quo, identify hidden opportunities, develop novel strategies and build scalable systems to capitalize on opportunities.
Sam completed his undergraduate degree at Franklin & Marshall College, and received his MBA with Honors from Drexel University’s LeBow College of Business. Outside of work, Sam maintains a 7-handicap, is a die-hard Flyers fan and travel enthusiast.
Moderator
Brad Geddes
Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Overtime Live Q&A - Driving success in a data-less world
Session Overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with the speakers and moderator.
Don't miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
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please add the session details manually.
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Speakers
Sam Tomlinson
Executive VP, Strategy & Analytics, Warschawski @digitalsamIam
Moderator
Brad Geddes
Co-Founder, Adalysis @bgTheory
TRACK
Solutions One
Go under the hood of Google’s new Performance Max campaigns
Go under the hood of Google’s new Performance Max campaigns
If your calendar provider is not listed,
please add the session details manually.
Rodney Ip
Global Product Lead, Google Ads, Google
Speaker
Rodney Ip
Global Product Lead, Google Ads, Google
Rodney Ip is a Global Product Lead for Google Ads where he is responsible for commercialization and product strategy of the latest innovations in Google Ads. He has been in the digital marketing industry for over 15 years, 8 of which have been at Google where he's worked in four different Google office locations. He is also part of Google for Nonprofits, a program where Googlers consult with nonprofit organizations to maximize the value of their digital strategies.
Go under the hood of Google’s new Performance Max campaigns
Session Overview
Join this exclusive presentation and live Q&A with Google’s product lead to explore the newest automated campaign type in Google Ads: Performance Max campaigns.
First, you'll learn why it was built, what the future roadmap looks like, and best practices for running your campaign -- plus hear success stories from businesses and agencies.
Then, it's time for an interactive Q&A with Google hosted by Search Engine Land's own Carolyn Lyden. Don't miss this special opportunity to get your specific questions answered live!
(Watch the on-demand recording of the Q&A with Rodney here!)
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Rodney Ip
Global Product Lead, Google Ads, Google @Google
Sponsored by: Google
Today, billions of people will turn to Google for help in moments big and small. Google is there throughout the consumer journey across Search, YouTube, Gmail, Maps, and more. We take this responsibility seriously - we've built privacy and security into every product we make. Google Ads helps you show up for consumers in the moment of relevance with engaging experiences, whether people are searching, watching, or discovering. Especially in today's ever-changing world, Google Ads solutions help equip your business for the digital transformation needed to drive results today, while building long-term resilience and growth. Plus, our smart technology and automation will help you improve your ads over time to get more of the results that matter to your business. We’ll also provide reports, insights, and ongoing tips, so you can track your progress and make your ads even more successful. There are more moments to connect with consumers today than there have ever been before, and Google wants to help you be there in the moments that matter.
Overtime Live Q&A - Go under the hood of Google’s new Performance Max campaigns
Overtime Live Q&A - Go under the hood of Google’s new Performance Max campaigns
If your calendar provider is not listed,
please add the session details manually.
Rodney Ip
Global Product Lead, Google Ads, Google
Moderator:
Carolyn Lyden, Director of Search Content, Search Engine Land
Speaker
Rodney Ip
Global Product Lead, Google Ads, Google
Rodney Ip is a Global Product Lead for Google Ads where he is responsible for commercialization and product strategy of the latest innovations in Google Ads. He has been in the digital marketing industry for over 15 years, 8 of which have been at Google where he's worked in four different Google office locations. He is also part of Google for Nonprofits, a program where Googlers consult with nonprofit organizations to maximize the value of their digital strategies.
Moderator
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Overtime Live Q&A - Go under the hood of Google’s new Performance Max campaigns
Session Overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with the speakers and moderator.
Don't miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Rodney Ip
Global Product Lead, Google Ads, Google @Google
Moderator
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Sponsored by: Google
Today, billions of people will turn to Google for help in moments big and small. Google is there throughout the consumer journey across Search, YouTube, Gmail, Maps, and more. We take this responsibility seriously - we've built privacy and security into every product we make. Google Ads helps you show up for consumers in the moment of relevance with engaging experiences, whether people are searching, watching, or discovering. Especially in today's ever-changing world, Google Ads solutions help equip your business for the digital transformation needed to drive results today, while building long-term resilience and growth. Plus, our smart technology and automation will help you improve your ads over time to get more of the results that matter to your business. We’ll also provide reports, insights, and ongoing tips, so you can track your progress and make your ads even more successful. There are more moments to connect with consumers today than there have ever been before, and Google wants to help you be there in the moments that matter.
TRACK
Career
Climbing the ladder from paid media manager to CMO in a world of automation
Climbing the ladder from paid media manager to CMO in a world of automation
If your calendar provider is not listed,
please add the session details manually.
Andreas Reiffen
Founder & CEO, Crealytics
Pascal Skropke
CMO, Design-Bestseller
Speaker
Andreas Reiffen
Founder & CEO, Crealytics
As founder and CEO of Crealytics, Andreas Reiffen has crafted the performance advertising strategies of many of world’s most successful ecommerce retailers, including Zappos, ASOS, Zalando and Revolve. He helped these companies drive exponential growth by acquiring high-value new customers through Paid Search and Paid Social while, at the same time, reducing advertising costs. He's since adapted these advanced acquisition strategies into a standardized, repeatable process that has proven to be equally successful for traditional retailers such as Lands’ End, Foot Locker, Urban Outfitters or Staples.
Speaker
Pascal Skropke
CMO, Design-Bestseller
Pascal Skropke, CMO at Design-Bestseller, has been leading the strategic development of the Marketing, IT and UX/CX departments since 2018. He actively uses his previously long experience in paid marketing and e-commerce to shape the international growth of Design-Bestseller. With its unique assortment and with excellent customer service and interior advice, Design-Bestseller is one of the Europe's leading premium interior e-commerce companies.
Climbing the ladder from paid media manager to CMO in a world of automation
Session Overview
If you've managed Google or Facebook Ads for quite some time and you want to avoid getting stuck in a specific role... while navigating the fact that some of your daily tasks are getting replaced with automation... this session is for you.
Join Andreas Reiffen, Founder & CEO of Crealytics, and Pascal Skropke, CMO at Design-Bestselle, to get practical advice on how to develop the skills needed to gain visibility in your organization and develop your career.
After this session, you’ll be able to:
- Think outside the box - beyond keywords, ads, and audiences
- Understand how to make an impact on your organization
- See new perspectives and develop your career
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Andreas Reiffen
Founder & CEO, Crealytics @AndreasReiffen
Pascal Skropke
CMO, Design-Bestseller @PSkropke
Overtime Live Q&A - Climbing the ladder from paid media manager to CMO in a world of automation
Overtime Live Q&A - Climbing the ladder from paid media manager to CMO in a world of automation
If your calendar provider is not listed,
please add the session details manually.
Pascal Skropke
CMO, Design-Bestseller
Moderator:
George Nguyen, Editor, Search Engine Land
Speaker
Pascal Skropke
CMO, Design-Bestseller
Pascal Skropke, CMO at Design-Bestseller, has been leading the strategic development of the Marketing, IT and UX/CX departments since 2018. He actively uses his previously long experience in paid marketing and e-commerce to shape the international growth of Design-Bestseller. With its unique assortment and with excellent customer service and interior advice, Design-Bestseller is one of the Europe's leading premium interior e-commerce companies.
Moderator
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Overtime Live Q&A - Climbing the ladder from paid media manager to CMO in a world of automation
Session Overview
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with the speakers and moderator.
Don't miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Pascal Skropke
CMO, Design-Bestseller @PSkropke
Moderator
George Nguyen
Editor, Search Engine Land @geochingu
Break
Sessions
TRACK
SEO
How to rank better in Google Discover
How to rank better in Google Discover
If your calendar provider is not listed,
please add the session details manually.
John Shehata
VP, Global Audience Development Strategy & CRM, Conde Nast
Speaker
John Shehata
VP, Global Audience Development Strategy & CRM, Conde Nast
John Shehata is Founder of NewzDash.com and Global Vice President of Audience Development Strategy & CRM at Condé Nast overseeing SEO, Social Media Strategy, Audio Growth and Email & CRM for all premium brands (Wired, Epicurious, Glamour, Vanity Fair, Vogue, The New Yorker, GQ, etc.).
John has 21+ years of experience in the digital marketing space working with top national brands and fortune 500 companies. John is also the founder of NewzDash.com, a leading News & Editorial SEO platform that helps publishers boost their traffic and visibility in Google Search Top Stories and Google News. Previously, John was the Executive Director of Search, Social Media at Disney ABC TV Group.
Shehata led SEO and social strategies for (ABC News, ABC TV, Oscars, and Disney Channels) and worked closely with all TV shows (GMA, Nightline, 20/20, World News, etc.). In his long career focusing on editorial SEO and Social Strategy, John has trained many writers, bloggers, journalists and editors on Search Engine Optimization and Social Media and how to write news while keeping Search and Social channels top of mind.
Prior to Disney, Shehata was the director of SEO and Social Media for Advance Local. Shehata established and led the SEO and Social Media teams for all their digital brands (NJ.com. al.com, Cleveland.com, MLive.com, NOLA.com, etc.) and trained all the news sites and newspapers edit teams (The Plain Dealer, The Star-Ledger, The Oregonian, etc) on best online search/social practices. Shehata is recognized particularly for his SEO strategies for News and Technical SEO. He built multiple SEO products and has written several articles and continues to speak at conferences that focus on SEO and Social Media.
How to rank better in Google Discover
Session Overview
Google search can drive tremendous traffic to your site, but if you are a serious content producer, it may be time to set your sights on Google Discover.
Join John Shehata, VP, Global Audience Development Strategy & CRM at Conde Nast to find out how to prepare your content specifically for Google Discover -- making it easier to serve your content to new audiences based on their unique interests.
After this session, you’ll be able to:
- Explore Google Discover as a possible source for new traffic
- Optimize your content for Google Discover
- Implement proven tactics and tips to drive more traffic from Google Discover
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
John Shehata
VP, Global Audience Development Strategy & CRM, Conde Nast @jshehata
Overtime Live Q&A - How to rank better in Google Discover
Overtime Live Q&A - How to rank better in Google Discover