Stay tuned for 2022 details!

Agenda

Welcome to SMX! Stay tuned for program details for SMX Next 2022. In the meantime, please feel free to check out the agenda from SMX Next 2021, available below.

TRACK

Keynote

Cultivating your professional path: How to level up your search marketing career

Description

Carolyn Lyden
Director of Search Content, Search Engine Land

TRACK

SEO

Developing a full-funnel content approach with user intent at the heart of it

Description

Carolyn Lyden
Director of Search Content, Search Engine Land


Overtime Live Q&A - Developing a full-funnel content approach with user intent at the heart of it

Description

Carolyn Lyden
Director of Search Content, Search Engine Land

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

TRACK

PPC

How to optimize RSAs, the only ad format here to stay

Description

Frederick Vallaeys
Co-founder & CEO, Optmyzr


Overtime Live Q&A - How to optimize RSAs, the only ad format here to stay

Description

Frederick Vallaeys
Co-founder & CEO, Optmyzr

Moderator:
Greg Finn, CMO, Cypress North

TRACK

Solutions One

A fireside chat with Microsoft Advertising

Description

Katy Hunter
Senior Director Product Marketing, Microsoft

Moderator:
Carolyn Lyden, Director of Search Content, Search Engine Land

TRACK

Career

How to find and support entry-level SEO talent

Description

Abby Reimer
SEO Manager, Uproer


Overtime Live Q&A - How to find and support entry-level SEO talent

Description

Abby Reimer
SEO Manager, Uproer

Moderator:
George Nguyen, Editor, Search Engine Land

TRACK

Solutions Two

How to identify site quality for link building

Description

Kevin Rowe
CEO, PureLinq

TRACK

SEO

What’s coming next for page experience?

Description

Patrick Stox
Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs


Overtime Live Q&A - What’s coming next for page experience?

Description

Patrick Stox
Product Advisor, Technical SEO, & Brand Ambassador, Ahrefs

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

TRACK

PPC

How to embrace automation without sacrificing results

Description

Joe Martinez
Co-Founder, Paid Media Pros

Michelle Morgan
Co-Founder, Paid Media Pros


Overtime Live Q&A - How to embrace automation without sacrificing results

Description

Joe Martinez
Co-Founder, Paid Media Pros

Michelle Morgan
Co-Founder, Paid Media Pros

Moderator:
George Nguyen, Editor, Search Engine Land

TRACK

Solutions One

Search data: The force behind decision-making, not just optimization

Description

Matt Colebourne
CEO, Searchmetrics

TRACK

Career

The keys to effective mentorship programs

Description

Robert Berousek
SEO Training & Development Manager, Dealer Inspire

Roxana Stingu
Head of Search & SEO, Alamy LTD

Jonathan Wilson
Director, Digital Marketing, Wolters Kluwer

Melissa Liu
Associate Media Director, Search, RPA

Eric Enge
President, Pilot Holding

Moderator:
Carolyn Lyden, Director of Search Content, Search Engine Land


Overtime Live Q&A - The keys to effective mentorship programs

Description

Moderator:
Carolyn Lyden, Director of Search Content, Search Engine Land

TRACK

Solutions Two

4 tips to manage your brand’s search campaign across hundreds of locations 

Description

Gary Galloway
Global Product Marketing Director, Adthena

TRACK

Solutions One

How to create linkable content

Description

Michael Johnson
Partnerships Development Manager, Page One Power

TRACK

Solutions Two

Producing a high-speed SEO strategy

Description

Murat Yatağan
Consultant, Growth and Product Management, Brainly

TRACK

Solutions Three

Dynamic rendering at scale: What we learned from rendering over 200 million websites in React

Description

Nati Elimelech
Tech SEO Lead, Wix

TRACK

Solutions Four

Mastering internal link sculpting: The hidden superpower of great SEOs

Description

Jonathan Epstein
Chief Executive Officer, Brewco, Inc.

TRACK

SEO

Automate SEO processes through these simple programming concepts

Description

Colt Sliva
SEO Engineer, iPullRank


Overtime Live Q&A - Automate SEO processes through these simple programming concepts

Description

Colt Sliva
SEO Engineer, iPullRank

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

TRACK

PPC

Driving success in a data-less world

Description

Sam Tomlinson
Executive VP, Strategy & Analytics, Warschawski


Overtime Live Q&A - Driving success in a data-less world

Description

Sam Tomlinson
Executive VP, Strategy & Analytics, Warschawski

Moderator:
Brad Geddes, Co-Founder, Adalysis

TRACK

Solutions One

Go under the hood of Google’s new Performance Max campaigns 

Description

Rodney Ip
Global Product Lead, Google Ads, Google


Overtime Live Q&A - Go under the hood of Google’s new Performance Max campaigns

Description

Rodney Ip
Global Product Lead, Google Ads, Google

Moderator:
Carolyn Lyden, Director of Search Content, Search Engine Land

TRACK

Career

Climbing the ladder from paid media manager to CMO in a world of automation

Description

Andreas Reiffen
Founder & CEO, Crealytics

Pascal Skropke
CMO, Design-Bestseller


Overtime Live Q&A - Climbing the ladder from paid media manager to CMO in a world of automation

Description

Pascal Skropke
CMO, Design-Bestseller

Moderator:
George Nguyen, Editor, Search Engine Land

TRACK

SEO

How to rank better in Google Discover

Description

John Shehata
VP, Global Audience Development Strategy & CRM, Conde Nast


Overtime Live Q&A - How to rank better in Google Discover

Description