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Agenda

Welcome to SMX! Click the Watch buttons below to begin (or continue!) your training experience. All keynotes, sessions, and Overtime Q&As are now available for on-demand replay. Still need to register? Grab your free pass here!

TRACK

Keynote

What’s now and next with Google Search: Algorithm updates, E-A-T, and more

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Description

Hyung-Jin (HJ) Kim
VP, Search, Google

Barry Schwartz
SEO Editor, Search Engine Land

TRACK

SEO

How to use Google's content guidelines for better SEO results

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Description

Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.


Overtime live Q&A - How to use Google's content guidelines for better SEO results

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Description

Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

TRACK

Solutions One

Site search 101: The most effective content marketing tool (you’re probably forgetting)

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Description

William Tseng
Director of Sales Engineering, Lucidworks

TRACK

PPC

Drive 10x more conversions with magnetic paid search offers

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Description

Amy Hebdon
Founder & CEO, Paid Search Magic


Overtime live Q&A - Drive 10x more conversions with magnetic paid search offers

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Description

Amy Hebdon
Founder & CEO, Paid Search Magic

Moderator:
Nicole Farley, Editor, Search Engine Land

TRACK

Solutions Two

Unlock the power of Microsoft’s audience and product innovation

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Description

Mallory Harwood
Product Marketing Manager, Microsoft

Stefanie Bounds
Sr. Strategic Account Executive, Microsoft

Matthew Mack
Analytical Lead, Microsoft Corporation

TRACK

SEO

Machine learning, AI, and setting up your content program for the future

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Description

Eric Enge
President, Pilot Holding


Overtime live Q&A - Machine learning, AI, and setting up your content program for the future

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Description

Eric Enge
President, Pilot Holding

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

TRACK

Solutions One

Beyond 15%: How a holistic accessibility strategy can transform your marketing performance

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Description

Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove

TRACK

PPC

Making automation work for lead gen

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Description

Melissa Mackey
Associate Director of Paid Search, MerkleB2B


Overtime live Q&A - Making automation work for lead gen

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Description

Melissa Mackey
Associate Director of Paid Search, MerkleB2B

Moderator:
Brad Geddes, Co-Founder, Adalysis

TRACK

Solutions Two

In with the new: How CTV can help search marketers with 2023 planning

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Description

Ali Haeri
VP of Marketing, MNTN

TRACK

Solutions One

The future of ecommerce AI

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Description

Jonathan Meyer
Senior Solutions Engineer, Hawksearch by Bridgeline

TRACK

Solutions Two

How to maximize your search marketing budget with first-party conversation data

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Description

Owen Ray
Director of Content Marketing, Invoca

TRACK

Solutions Three

106 page one rankings in six weeks: How Pillar-Based Marketing is changing SEO

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Description

Ryan Brock
Chief Content Officer, DemandJump

TRACK

Solutions Four

How to scale your enterprise SEO with schemas and FAQs

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Description

Anil Aggarwal
CEO, Milestone, Inc.

TRACK

SEO

Structuring your site for success in 2023

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Description

Jes Scholz
Group CMO, Ringier


Overtime live Q&A - Structuring your site for success in 2023

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Description

Jes Scholz
Group CMO, Ringier

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land

TRACK

Solutions One

What gets measured, gets done: Supercharging your marketing ROI for success

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Description

Olivia Gartz
Senior Sales Engineer, Wrike

Shannon Riley
Industry Principal - Marketing, Wrike

TRACK

PPC

Your guide to permission-based audience targeting

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Description

Navah Hopkins
President, Navah Hopkins LLC


Overtime live Q&A - Your guide to permission-based audience targeting

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Navah Hopkins
President, Navah Hopkins LLC

Moderator:
Greg Finn, CMO, Cypress North

TRACK

Solutions Two

3 growth paths in 2023 with Google Ads

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Description

Ashley Fletcher
VP of Marketing, Adthena

TRACK

SEO

How to build a winning SEO tool stack for 2023

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Description

Dave Davies
Awareness Team Lead, Weights & Biases


Overtime live Q&A - How to build a winning SEO tool stack for 2023

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Description

Dave Davies
Awareness Team Lead, Weights & Biases

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX

TRACK

Solutions One

How to scale up content with AI to rank on page one

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Description

Austin Distel
Sr. Director of Marketing, Jasper

TRACK

PPC

Level up your analytical skills with Excel

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Description

Anthony Tedesco
Global Search Marketing Lead, Cisco Systems, Inc.


Overtime live Q&A - Level up your analytical skills with Excel

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Description

Anthony Tedesco
Global Search Marketing Lead, Cisco Systems, Inc.

Moderator:
Brad Geddes, Co-Founder, Adalysis

TRACK

Solutions Two

Maximizing ad automation: Secrets to Performance Max

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Description

Ryan Gibson
VP of Strategy, Adlucent

TRACK

SEO

2023 SEO trends to get ahead of now

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Description

Sara Resnick
Vice President, Enterprise SEO & Partnerships, 1-800-FLOWERS.COM, Inc.

Kristen Seto
SEO Manager, Trusted Media Brands (TMB)

Danita Smith
SEO Program Lead, North America and Senior Web Specialist, Schneider Electric

Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX


Overtime live Q&A - 2023 SEO trends to get ahead of now

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