Agenda
Welcome to SMX! Click the Watch buttons below to begin (or continue!) your training experience. All keynotes, sessions, and Overtime Q&As are now available for on-demand replay. Still need to register? Grab your free pass here!
Tuesday — November 15th, 2022
Keynote
TRACK
Keynote
What’s now and next with Google Search: Algorithm updates, E-A-T, and more
What’s now and next with Google Search: Algorithm updates, E-A-T, and more
Apple
Gmail
Outlook Desktop
Outlook.com
Yahoo Mail
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Hyung-Jin (HJ) Kim
VP, Search, Google
Barry Schwartz
SEO Editor, Search Engine Land
Speaker
Hyung-Jin (HJ) Kim
VP, Search, Google
Hyung Jin Kim, also known as HJ, is a Vice President of Engineering for Google Search. HJ joined Google in 2004, and he leads various teams responsible for the algorithmic systems behind Google Search. HJ is a foremost expert in Search Ranking, responsible for more than 20 patents that drive Google Search. Before Google, HJ led teams in finance and various startups, including D.E.Shaw & Co. HJ received both his Masters and Bachelor of Computer Science and Electrical Engineering degree from the Massachusetts Institute of Technology. Although part of him knows it is no longer possible, HJ still holds onto to his childhood dream of playing baseball in the Major Leagues.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
What’s now and next with Google Search: Algorithm updates, E-A-T, and more
Session Overview
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Want to know where Google search is heading – and why? So do we.
Don't miss this exclusive opening keynote conversation featuring 19-year Google veteran, Hyung-Jin Kim, VP of Engineering, Search, and Search Engine Land's Barry Schwartz. Together, they will discuss critical SEO topics including:
- What you need to know about recent algorithm updates – Core, Product Reviews, Helpful Content, and more
- The role E-A-T plays in Google search and algorithm updates
- Google’s definition of “search quality” (vs. search spam)
- What’s coming next for Google search – and how you can prepare
... and so much more.
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Speakers
Hyung-Jin (HJ) Kim
VP, Search, Google
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
Break
Sessions
TRACK
SEO
How to use Google's content guidelines for better SEO results
How to use Google's content guidelines for better SEO results
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Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.
Speaker
Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.
Dr. Marie Haynes is the founder and CEO of Marie Haynes Consulting Inc. (MHC). Marie is a leader in the SEO industry with over 14 years of experience in SEO. She is known for her expertise in Google’s search algorithms, the topic of E-A-T, Google penalties and Google algorithm updates. Marie writes for Search Engine Land and other SEO publications and is often mentioned on Search Engine Roundtable. Marie speaks regularly at SEO conferences like SMX and others. Her SEO podcast and newsletter keep the industry informed on SEO topics.
How to use Google's content guidelines for better SEO results
Session Overview
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For the last few years, with each core update announcement, Google has told us to focus on E-A-T and content. And Google has given us very specific questions to answer to help us assess site quality heading forward.
Join Marie Haynes, CEO of Marie Haynes Consulting Inc., for a look at which of Google's questions are likely the most important for you to assess, and how to make your content more helpful to searchers in the future.
After this session, you'll be able to:
- Understand how machine learning shapes some of Google's algorithms (and why this is so important)
- Analyze competitor content following an update to look for clues on what Google is rewarding
- Know what to expect in terms of recovery
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Speakers
Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc. @Marie_Haynes
Overtime live Q&A - How to use Google's content guidelines for better SEO results
Overtime live Q&A - How to use Google's content guidelines for better SEO results
If your calendar provider is not listed,
please add the session details manually.
Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc.
Dr. Marie Haynes is the founder and CEO of Marie Haynes Consulting Inc. (MHC). Marie is a leader in the SEO industry with over 14 years of experience in SEO. She is known for her expertise in Google’s search algorithms, the topic of E-A-T, Google penalties and Google algorithm updates. Marie writes for Search Engine Land and other SEO publications and is often mentioned on Search Engine Roundtable. Marie speaks regularly at SEO conferences like SMX and others. Her SEO podcast and newsletter keep the industry informed on SEO topics.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime live Q&A - How to use Google's content guidelines for better SEO results
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Dr. Marie Haynes
CEO, Marie Haynes Consulting Inc. @Marie_Haynes
Moderator
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
TRACK
Solutions One
Site search 101: The most effective content marketing tool (you’re probably forgetting)
Site search 101: The most effective content marketing tool (you’re probably forgetting)
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William Tseng
Director of Sales Engineering, Lucidworks
Speaker
William Tseng
Director of Sales Engineering, Lucidworks
William Tseny helps companies drive revenue, understand their customers, discover content, and answer questions using search and machine learning as a primary catalyst. Creating multi-vertical solutions driven by scaleable search and machine learning for E-commerce, Enterprise, Big Data, Insights, and Analytics. Champion of Lucidworks Fusion, Apache Solr, and Apache Spark.
Site search 101: The most effective content marketing tool (you’re probably forgetting)
Session Overview
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Your website is packed with compelling content from product descriptions to location pages to blog posts. But often the marketing strategy overlooks the importance of search capabilities within their websites.
Join William Tseng, Director of Sales Engineering at Lucidworks, as he walks you through actionable tips to improve your site's search functionality to drive successful content conversions when visitors find what they need and become buying customers and advocates of your brand.
After this session, you’ll be able to:
- Understand how data insights can help create better website experiences
- Boost best practices for improving content findability and relevance
- Utilize tools to empower business teams to deliver the right content at the right time
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Speakers
William Tseng
Director of Sales Engineering, Lucidworks @wtseng
Sponsored by: Lucidworks
Lucidworks believes that the core to a great digital experience starts with search and browse. Lucidworks captures user behavior and utilizes machine learning to connect people with the products, content, and information they need. The world’s largest brands, including Lenovo, Red Hat, Reddit, and Cisco Systems rely on Lucidworks’ suite of products to power commerce, customer service, and workplace applications that connect users to their goals and help them discover highly relevant information along the way. Learn more at Lucidworks.com.
TRACK
PPC
Drive 10x more conversions with magnetic paid search offers
Drive 10x more conversions with magnetic paid search offers
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Amy Hebdon
Founder & CEO, Paid Search Magic
Speaker
Amy Hebdon
Founder & CEO, Paid Search Magic
Amy Hebdon is the founder of Google Partner agency Paid Search Magic, and is a top Google Ads conversion expert & paid search coach with 18+ years of hands-on experience. She was named as one of 2020's Top 25 Most Influential PPC Experts by PPC Hero, and her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Drive 10x more conversions with magnetic paid search offers
Session Overview
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You can’t bid your way out of an offer that doesn’t convert. But what exactly are paid search marketers supposed to do about poor-converting offers?
Join Amy Hebdon, Founder and CEO of Paid Search Magic, to learn how to fix key mistakes in your messaging and increase perceived value, without resorting to discounts or ineffective incentives.
After this session, you’ll be able to:
- Identify and improve the “3 Ps” (product, price, and positioning) to increase offer desirability
- Confidently discuss offer improvement with stakeholders
- Drive significant conversion rate and revenue gains
If your calendar provider is not listed,
please add the session details manually.
Speakers
Amy Hebdon
Founder & CEO, Paid Search Magic @amyppc
Overtime live Q&A - Drive 10x more conversions with magnetic paid search offers
Overtime live Q&A - Drive 10x more conversions with magnetic paid search offers
If your calendar provider is not listed,
please add the session details manually.
Amy Hebdon
Founder & CEO, Paid Search Magic
Moderator:
Nicole Farley, Editor, Search Engine Land
Speaker
Amy Hebdon
Founder & CEO, Paid Search Magic
Amy Hebdon is the founder of Google Partner agency Paid Search Magic, and is a top Google Ads conversion expert & paid search coach with 18+ years of hands-on experience. She was named as one of 2020's Top 25 Most Influential PPC Experts by PPC Hero, and her PPC marketing experience and insights make her a welcomed contributor to Search Engine Land, Search Engine Journal, PPC Hero, CXL, Copyhackers, Supermetrics and Unbounce. She co-hosts the free Facebook group Google Ads for Savvy Digital Marketers.
Moderator
Nicole Farley
Editor, Search Engine Land
As a former Marine Corps veteran, Nicole Farley started her marketing career in 2011. She completed her MBA in 2014 and started working as an in-house affiliate manager for a large supplement brand. After leaving there she gained experience working for agencies, as a freelancer, and then finally started her own digital media company in 2014. She enjoys travel, true crime, podcasts, and reading historical fiction and non-fiction books. During the week she can be found testing the newest cookie flavors at her local coffee shop, hanging out on her patio next to the fire pit, and (most definitely) in bed by 9.
Overtime live Q&A - Drive 10x more conversions with magnetic paid search offers
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Amy Hebdon
Founder & CEO, Paid Search Magic @amyppc
Moderator
Nicole Farley
Editor, Search Engine Land @nfarley10
TRACK
Solutions Two
Unlock the power of Microsoft’s audience and product innovation
Unlock the power of Microsoft’s audience and product innovation
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Mallory Harwood
Product Marketing Manager, Microsoft
Stefanie Bounds
Sr. Strategic Account Executive, Microsoft
Matthew Mack
Analytical Lead, Microsoft Corporation
Speaker
Mallory Harwood
Product Marketing Manager, Microsoft
Mallory is a Product Marketing Manager at Microsoft Advertising. She is a digital media and advertising enthusiast with a history of influencing product development, business strategy, sales enablement, and marketing communications. Always learning and seeking new opportunities to grow. Strong communicator and leader who is passionate about empowering others.
Speaker
Stefanie Bounds
Sr. Strategic Account Executive, Microsoft
Stefanie Bounds is a Sr. Strategic Account Executive at Microsoft Advertising. She is a digital advertising specialist and top-performing sales professional with a background in digital sales, account management, SEM optimization, advertising, and product development. Proven ability to create and cultivate strategic partnerships and drive sales opportunities. Strong leadership skills with an exceptional ability to communicate strategy and align goals with high-profile clients.
Speaker
Matthew Mack
Analytical Lead, Microsoft Corporation
Matt has been an Analytical Lead within Microsoft Advertising for almost 5 years, analyzing search and consumer data to identify digital trends and opportunities. Most recently he has worked within the Retail & CPG group, helping evaluate the impact of COVID-19 on buying patterns from online grocery to bird watching supplies (both trending up!).
Unlock the power of Microsoft’s audience and product innovation
Session Overview
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Microsoft Advertising is growing and ready to help you reach your audience using exclusive solutions that combine the right data, tools, and advertising experiences to ensure your message resonates.
In this ever-changing digital world, getting access to unique insights is critical. Our Windows-powered audience of over 1 billion people provides you with the data you need to make smart, informed decisions.
Join experts from the Microsoft Advertising team to explore innovative experiences for audiences ready to engage.
After this session, you'll be able to:
- Incorporate unique consumer insights into your campaign strategies
- Utilize innovative ad solutions to improve your visual storytelling
- Find new audiences down the street and across the globe
If your calendar provider is not listed,
please add the session details manually.
Speakers
Mallory Harwood
Product Marketing Manager, Microsoft @MSFTAdvertising
Stefanie Bounds
Sr. Strategic Account Executive, Microsoft @MSFTAdvertising
Matthew Mack
Analytical Lead, Microsoft Corporation @microsoft
Sponsored by: Microsoft
Represent your brand at its best with advertising solutions guided by an uncompromising respect for privacy, brand safety, and data security. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences to over a half a billion people worldwide. Bing powers billions of searches monthly on the Microsoft Search Network, including Verizon Media properties (AOL, Yahoo), platforms like Amazon and Apple, and on Microsoft services like Windows, Office and Microsoft Edge. Extend your reach and campaign performance with Microsoft Audience Network, high-quality native placements across devices on premium sites like MSN, Outlook.com, Microsoft Edge, and select publisher partner properties. Only Microsoft Advertising offers LinkedIn Profile targeting on search and native to help you find highly relevant audiences based on their company, job function and industry. With Microsoft Advertising, gain access to in-depth insights, intelligent advertising tools that use AI to improve campaign performance and audience targeting solutions to create more personalized advertising experiences. Microsoft Advertising. Intelligent connections.
Break
Sessions
TRACK
SEO
Machine learning, AI, and setting up your content program for the future
Machine learning, AI, and setting up your content program for the future
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Eric Enge
President, Pilot Holding
Speaker
Eric Enge
President, Pilot Holding
Eric Enge has been speaking about digital marketing for more than two decades. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric is President of Pilot Holding, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts. Stone Temple was acquired by Perficient in 2018 where Eric worked for three years, and with which Eric continues to work with on many projects.
Machine learning, AI, and setting up your content program for the future
Session Overview
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When Google released the helpful content update, one question it posed was: "Are you using extensive automation to produce content on many topics?" Does that mean that we can't use AI in any way to help accelerate our content development?
Join Eric Enge, President of Pilot Holding, to explore the right ways to use AI tools to benefit your content programs... now and going forward.
After this session, you’ll be able to:
- Avoid high-risk approaches to using AI to create content
- Leverage AI to increase the quality of the content
- Speed the pace of your content development
If your calendar provider is not listed,
please add the session details manually.
Speakers
Eric Enge
President, Pilot Holding @stonetemple
Overtime live Q&A - Machine learning, AI, and setting up your content program for the future
Overtime live Q&A - Machine learning, AI, and setting up your content program for the future
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Eric Enge
President, Pilot Holding
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Eric Enge
President, Pilot Holding
Eric Enge has been speaking about digital marketing for more than two decades. He has keynoted many conferences including Pubcon Las Vegas, State of Search in Dallas, and Next10x. Eric is lead co-author of The Art of SEO, and also provides content to sites such as Search Engine Land, and Moz. Eric is particularly well known for the research that he publishes on key aspects of search. Eric was named 2018 Search Personality of the Year at the Drum Search Awards, 2016 Search Marketer of the Year (Male) at the Landys, and 2016 Search Personality of the Year at the US Search Awards, and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the US Search Awards.
Eric is President of Pilot Holding, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts. Stone Temple was acquired by Perficient in 2018 where Eric worked for three years, and with which Eric continues to work with on many projects.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - Machine learning, AI, and setting up your content program for the future
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Eric Enge
President, Pilot Holding @stonetemple
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX @MrDannyGoodwin
TRACK
Solutions One
Beyond 15%: How a holistic accessibility strategy can transform your marketing performance
Beyond 15%: How a holistic accessibility strategy can transform your marketing performance
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Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove
Speaker
Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove
Diane Kulseth is the Senior SEO Consultant and Trainer at Siteimprove, where she leads SEO education for the US team and works with customers and prospective customers in building a stronger SEO strategy. Prior to her current role, she served in Digital Strategy positions at the University of St. Thomas, the largest private college in Minnesota and local non-profit, CaringBridge.org. With over 10 years of cross-vertical experience, including Fortune 500 brands, e-Commerce, Healthcare, and Government, Diane enjoys digging into and solving complex digital marketing problems that customers face, enabling them to connect with qualified audiences and increase their brand reach. She is a frequent speaker on SEO & digital marketing with recent appearances at the Digital Summit and SMX Next.
Beyond 15%: How a holistic accessibility strategy can transform your marketing performance
Session Overview
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Most marketers know the accessibility basics, and why they’re important for website engagement and marketing performance. But moving from the basics to implementing accessibility best practices is a completely different story.
Join Diane Kulseth, Senior SEO Solution Expert at Siteimprove, as she helps you change your mindset, so can start delivering more accessible digital experiences today.
After this session, you'll be able to:
- Create inclusive digital experiences that grow and protect your brand
- Take critical steps toward implementing key accessibility tactics
- Make a business impact by implementing an accessibility strategy
If your calendar provider is not listed,
please add the session details manually.
Speakers
Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove @dianekulseth
Sponsored by: Siteimprove
Siteimprove empowers marketing teams to optimize their content for accessibility, user experience, and marketing performance, so they can expand their brand's reach, exceed their marketing goals, and work towards a future with purpose.
Siteimprove instills confidence in marketing teams by setting them up for success throughout their workflow, automating time-consuming tasks, and providing a single place where teams can look at the same data and collaborate. That allows marketing teams to trust their work, trust each other, and prioritize the work that makes the biggest impact.
Over 7,000 companies use Siteimprove to optimize their content for every outcome—and the experts have taken notice. Forrester Consulting found that our customers get 275% ROI when using Siteimprove and we’re regularly recognized as a G2 leader across the board.
TRACK
PPC
Making automation work for lead gen
Making automation work for lead gen
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please add the session details manually.
Melissa Mackey
Associate Director of Paid Search, MerkleB2B
Speaker
Melissa Mackey
Associate Director of Paid Search, MerkleB2B
Melissa Mackey is Associate Director of Paid Search at MerkleB2B. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Create and HeroConf.
Throughout her career, her achievements include overseeing strategy development and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
Making automation work for lead gen
Session Overview
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Paid search automation often feels like it’s designed solely for ecommerce. But did you know... it can be used as an effective tool for lead generation in B2B!
Join Melissa Mackey, Associate Director of Paid Search for MerkleB2B, as she shows you how to use automation to increase leads, reduce costs and improve lead quality.
After this session, you’ll be able to:
- Identify automation tactics to increase leads
- Know when to stop using automation
- Provide the right signals to the engines to make automation work for you
If your calendar provider is not listed,
please add the session details manually.
Speakers
Melissa Mackey
Associate Director of Paid Search, MerkleB2B @beyondthepaid
Overtime live Q&A - Making automation work for lead gen
Overtime live Q&A - Making automation work for lead gen
If your calendar provider is not listed,
please add the session details manually.
Melissa Mackey
Associate Director of Paid Search, MerkleB2B
Moderator:
Brad Geddes, Co-Founder, Adalysis
Speaker
Melissa Mackey
Associate Director of Paid Search, MerkleB2B
Melissa Mackey is Associate Director of Paid Search at MerkleB2B. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Create and HeroConf.
Throughout her career, her achievements include overseeing strategy development and implementation of paid search and paid social campaigns for all types of advertisers, as well as execution and analysis of ad copy and landing page strategy.
Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College. She lives in East Lansing, Michigan with her husband and the empty bedrooms of her two grown-and-flown children.
Moderator
Brad Geddes
Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Overtime live Q&A - Making automation work for lead gen
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Melissa Mackey
Associate Director of Paid Search, MerkleB2B @beyondthepaid
Moderator
Brad Geddes
Co-Founder, Adalysis @bgTheory
TRACK
Solutions Two
In with the new: How CTV can help search marketers with 2023 planning
In with the new: How CTV can help search marketers with 2023 planning
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please add the session details manually.
Ali Haeri
VP of Marketing, MNTN
Speaker
Ali Haeri
VP of Marketing, MNTN
Ali Haeri leads all marketing and communications efforts at MNTN. Ali is also an instructor at UCLA Extension, teaching marketing and advertising courses in the Business & Management certification program. Previously, Ali served as principal product designer at Symantec working on the Norton Security line of consumer software. Prior to Symantec, Ali oversaw digital marketing for the Digital Media Services division of Verizon.
In with the new: How CTV can help search marketers with 2023 planning
Session Overview
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Planning season is upon us for 2023, and search marketers may find this year more stressful than most. There is a lot of speculation about what changes are just around the corner, which makes it harder to rely on performance from this key channel.
Paid search marketers are looking for creative solutions to ensure the security of their strategies going into the new year and new landscape. And relief may come from an unexpected player: Connected TV.
Join Ali Haeri, VP of Marketing at MNTN, as he demonstrates why Connected TV is a great performance channel to help round out your 2023 strategy and sidestep the concerns about the changing search landscape. Together, you'll walk through some of the anticipated changes coming for search marketing and why Connected TV offers a safe haven from these concerns.
After this session, you'll be able to:
- Understand why CTV is the next performance channel for your ad mix
- Explore how CTV doesn’t face some of the uncertainties that search does in 2023
- Leverage CTV to complement your search strategy
If your calendar provider is not listed,
please add the session details manually.
Speakers
Ali Haeri
VP of Marketing, MNTN @weareMNTN
Sponsored by: MNTN
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
Television is the most powerful ad medium in the world. We believe that it belongs right alongside paid search and social in advertisers’ direct-response marketing strategies. That’s why we applied our years of experience building performance marketing software to create an ad platform that combines the precision of digital with the impact of television. MNTN Performance TV offers a suite of targeting, measurement, and automated optimization technology designed to deliver the results marketers expect from their performance channels. Our mission isn’t just to ensure your TV campaigns hit your goals, it’s to leave a lasting impact that helps you drive business for years to come.
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Sessions
TRACK
Solutions One
The future of ecommerce AI
The future of ecommerce AI
If your calendar provider is not listed,
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Jonathan Meyer
Senior Solutions Engineer, Hawksearch by Bridgeline
Speaker
Jonathan Meyer
Senior Solutions Engineer, Hawksearch by Bridgeline
Jonathan Meyer is a Senior Solutions Engineer for Hawksearch by Bridgeline. He has been working in the search, navigation, and recommendations world for over 7 years, with a focus on solving enterprise level problems in this space.
The future of ecommerce AI
Session Overview
Still have to register? Get started here.
The future of ecommerce is here. Are you ready?
Join Jonathan Meyer, Senior Solutions Engineer, Hawksearch by Bridgeline, to learn how to drive conversions and increase average order value. The key? Implementing machine learning and AI-powered search and recommendation functionalities into your ecommerce site.
After this session, you'll be able to:
- Track trends and recognize patterns
- Auto-generate product recommendations
- Personalize the customer's experience
If your calendar provider is not listed,
please add the session details manually.
Speakers
Jonathan Meyer
Senior Solutions Engineer, Hawksearch by Bridgeline @hawksearchAI
Sponsored by: Hawksearch by Bridgeline
Hawksearch powers digital experiences for some of the world’s largest brands. Our innovative site search solution goes above and beyond any other search tool in the market. Hawksearch enables companies to capture greater traffic, increase order value, and drive conversion. Our suite of digital experience solutions provide feature-rich eCommerce and content management capabilities, turn-key site search and merchandising, SEO optimization tools and more – all designed to keep your revenue climbing.
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Solutions Two
How to maximize your search marketing budget with first-party conversation data
How to maximize your search marketing budget with first-party conversation data
If your calendar provider is not listed,
please add the session details manually.
Owen Ray
Director of Content Marketing, Invoca
Speaker
Owen Ray
Director of Content Marketing, Invoca
Owen Ray is a copywriter that knows how to take the customer’s perspective. “What do they want, why do they need it, and how does this benefit them” are the first questions that come to mind. Right after “how do they talk about it,” that is. He knows that customers want to have a conversation, not to be talked at and inundated with empty business jargon. His writing style is approachable, human, and straightforward, so it gets that ever-important conversation with the customer started and keeps it going.
Owen thrives on challenges and ambiguity and does his best work with the agile freedom and fun of startup environments. “[He] is at once a real professional who takes his work seriously and a real person who makes going to the office fun. His sense of humor is infectious,” said former manager Christian du Lac. And what matters more at work than that?
How to maximize your search marketing budget with first-party conversation data
Session Overview
Still have to register? Get started here.
The economy is getting weird, to say the least, and you need to make the most of every dollar you spend on your campaigns. Marketers can't afford to waste budget on ineffective ads and keyword buys, retargeting converted customers, or targeting the wrong audiences.
Join Owen Ray, Director of Content Marketing at Invoca, to learn how to use an untapped first-party data source -- customer conversations -- to drive more conversions, reduce your CPA, and maximize every dollar you spend on search marketing.
After this session, you'll be able to:
- Understand what marketing data you can get from customer conversations
- Accurately measure and reduce your CPA
- Optimize and automate keyword bidding with conversation intelligence and Google Ads
- Use conversation intelligence data to reduce wasted ad spend
- Explain the results marketers see from using conversation data to optimize their marketing
If your calendar provider is not listed,
please add the session details manually.
Speakers
Owen Ray
Director of Content Marketing, Invoca @Invoca
Sponsored by: Invoca
Invoca’s Active Conversation Intelligence platform enables marketing, eCommerce, sales, and customer experience teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. Invoca is trusted by top brands like Dish Network, Mayo Clinic, Mutual of Omaha, PODS, and SunTrust Bank.
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Solutions Three
106 page one rankings in six weeks: How Pillar-Based Marketing is changing SEO
106 page one rankings in six weeks: How Pillar-Based Marketing is changing SEO
If your calendar provider is not listed,
please add the session details manually.
Ryan Brock
Chief Solution Officer, DemandJump
Speaker
Ryan Brock
Chief Solution Officer, DemandJump
Ryan Brock is a brilliant storyteller who founded and ran the DemandJump-acquired content agency, Metonymy Media. With 12 years' experience driving measurable content outcomes for businesses in every industry, Ryan is a seasoned SEO expert. Now, as Chief Solution Officer at DemandJump, Ryan works with companies worldwide to remove the guesswork from SEO and drive industry-leading organic traffic results through Pillar-Based Marketing methodologies.
106 page one rankings in six weeks: How Pillar-Based Marketing is changing SEO
Session Overview
Still have to register? Get started here.
Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO and everything that goes into it?
Join Ryan Brock, Chief Content Officer at DemandJump, for a first-ever look at how DemandJump eliminated guesswork to win 106 first-page rankings in mere weeks on one of the most competitive topics in the game -- "content marketing" -- and how we’ve productized Pillar-Based Marketing to drive these kinds of results in a repeatable, transparent, and measurable way for dozens of brands and industries since then.
After this session, you’ll be able to:
- Choose a Pillar topic and know exactly what content to create
- Launch a proven Pillar Strategy that earns legitimate rankings faster than ever before
- Increase organic traffic exponentially in weeks, not months or even years
If your calendar provider is not listed,
please add the session details manually.
Speakers
Ryan Brock
Chief Solution Officer, DemandJump @ryanbrock
Sponsored by: DemandJump
DemandJump is a pillar-based marketing strategy platform showing you the exact content to create to increase first page rankings and drive outcomes.
TRACK
Solutions Four
How to scale your enterprise SEO with schemas and FAQs
How to scale your enterprise SEO with schemas and FAQs
If your calendar provider is not listed,
please add the session details manually.
Anil Aggarwal
CEO, Milestone, Inc.
Speaker
Anil Aggarwal
CEO, Milestone, Inc.
Anil Aggarwal is the CEO of Milestone, Inc., a leading provider of digital marketing software and agency services for hospitality, retail and financial services industries. Milestone works with several fortune 500 companies, independent businesses and franchise owners. Anil brings an extensive background in management and technology marketing to Milestone, and has transformed the company into a digital marketing powerhouse.
A recent survey of 167,000 Silicon Valley CEOs by Owler Inc, recognized Anil as one of the top 1,000 CEOs in Silicon Valley. Anil has written several articles and technology white papers related to ecommerce strategies and co-authored the book "From Hotels to HTMLs." Anil is a board member of the HSMAI hospitality association and was named one of the top 25 extraordinary minds in the hospitality space.
Before Milestone, Anil was co-founder and CEO of Zeevo, a wireless connectivity solutions provider that was sold to Broadcom, a publicly traded corporation. Anil has won several awards including FSA's Best Financially managed private company award. Anil holds a Bachelor's Degree in Electrical Engineering from the Indian Institute of Technology in Bombay India, as well as a Master's Degree in Electrical Engineering from the University of Hawaii and an MBA from the University of Georgia.
How to scale your enterprise SEO with schemas and FAQs
Session Overview
Still have to register? Get started here.
Schema, FAQs, and entity search optimization strategies can drive significant improvement in content visibility and enhance SEO.
Join Anil Aggarwal, CEO of Milestone, as he explores case studies and techniques key to enhancing website content. You'll learn about the methodology behind marking up content, how to use automation and tools to efficiently scale initiatives for enterprise-class websites, and which KPIs to track and report to key stakeholders.
After this session, you'll be able to:
- Understand how well schemas and FAQs work on enterprise sites
- Scale schemas on enterprise sites
- Develop and deploy engaging FAQs
If your calendar provider is not listed,
please add the session details manually.
Speakers
Anil Aggarwal
CEO, Milestone, Inc. @anilmilestone
Sponsored by: Milestone Internet Marketing, Inc.
Milestone helps businesses create, organize, and amplify their digital information. By enhancing digital presence, we make information more accurate, consistent, and visible, and help you be everywhere your customers are. We do this with a digital presence platform and add to it as much or as little service as you need. We work with major brands and mid-size businesses across industries to drive traffic, engagement, and revenue through omnichannel marketing fueled by SEO Our state-of-the-art technology and solutions drive revenue and ROI for clients across the globe. Over 2,000 companies world-wide do business with Milestone, including leading hotel chains, major retailers, and financial services companies. Milestone has garnered over 300 awards and a reputation for blending outstanding design with advanced technological capabilities.
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Sessions
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SEO
Structuring your site for success in 2023
Structuring your site for success in 2023
If your calendar provider is not listed,
please add the session details manually.
Jes Scholz
Group CMO, Ringier
Speaker
Jes Scholz
Group CMO, Ringier
Jes Scholz spends much of her time theorising on the future of search and testing what technical SEO tactics really move the needle. Working for the Swiss media company Ringier as their Group CMO, she leads teams that supports a media and marketplace brands across Europe, Africa & Asia.
Structuring your site for success in 2023
Session Overview
Still have to register? Get started here.
Site structure is an ongoing task. Categories become obsolete. New types of products are added. Market conditions change. As a result, content is constantly in flux. This means taxonomies must be adaptive in order to address these changes. How do you manage this efficiently?
Join Jes Scholz, Group CMO of Ringier, as she walks you through how to analyze site structure and prioritize opportunities using data available in Google Search Console.
After this session, you’ll be able to:
- Quickly identify site structure issues using sitemaps and pages report in Google Search Console
- Improve indexing of deep pages by identifying for each site silo what issues are holding you back
- Understand what does and does not help Googlebot crawling and be able to optimize crawl based on actionable metrics
If your calendar provider is not listed,
please add the session details manually.
Speakers
Jes Scholz
Group CMO, Ringier @jes_scholz
Overtime live Q&A - Structuring your site for success in 2023
Overtime live Q&A - Structuring your site for success in 2023
If your calendar provider is not listed,
please add the session details manually.
Jes Scholz
Group CMO, Ringier
Moderator:
Barry Schwartz, SEO Editor, Search Engine Land
Speaker
Jes Scholz
Group CMO, Ringier
Jes Scholz spends much of her time theorising on the future of search and testing what technical SEO tactics really move the needle. Working for the Swiss media company Ringier as their Group CMO, she leads teams that supports a media and marketplace brands across Europe, Africa & Asia.
Moderator
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Overtime live Q&A - Structuring your site for success in 2023
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Jes Scholz
Group CMO, Ringier @jes_scholz
Moderator
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
TRACK
Solutions One
What gets measured, gets done: Supercharging your marketing ROI for success
What gets measured, gets done: Supercharging your marketing ROI for success
If your calendar provider is not listed,
please add the session details manually.
Olivia Gartz
Senior Sales Engineer, Wrike
Shannon Riley
Industry Principal - Marketing, Wrike
Speaker
Olivia Gartz
Senior Sales Engineer, Wrike
Olivia Gartz is a Senior Sales Engineer at Wrike. As an SE, Olivia works with small to mid-sized customers to evaluate work management software and understand the unique benefits Wrike can bring to their workflows. Prior to Wrike, Olivia was a Partner SE and a Presales Engineering Specialist at Citrix.
Speaker
Shannon Riley
Industry Principal - Marketing, Wrike
Shannon Riley brings 25 years of marketing experience to the conversation and has built and managed highly motivated and effective marketing teams and departments. He has worked with many Fortune 500 companies — including Anheuser-Busch and Hershey’s — to strategize and execute their marketing plans. Shannon is a marketing expert who brings a high level of industry-specific knowledge and understands the unique nuances marketing and agency teams face, which helps him provide business-driven results to Wrike customers.
What gets measured, gets done: Supercharging your marketing ROI for success
Session Overview
Still have to register? Get started here.
When running multiple marketing campaigns, it's essential to be able to sift through the data to identify which ones contributed directly to your bottom line.
Join Wrike's Olivia Gartz, Senior Sales Engineer, and Shannon Riley, Industry Principal - Marketing, for a demo of how their tool, Marketing Insights, can empower you to supercharge your marketing ROI, monitor success in real-time, and make critical decisions to attribute revenue back to your best-performing campaigns.
After this session, you'll be able to:
- Understand how measuring your marketing performance can improve your execution strategy
- Know which metrics are the most important to drive your campaign budgets
- Maximize your budget to allocate dollars to your best-performing campaigns
If your calendar provider is not listed,
please add the session details manually.
Sponsored by: Wrike
Wrike, the world’s most versatile collaborative work management solution, has transformed the way marketing teams work together. Bringing everyone into a single digital workspace makes it easy to monitor progress, identify dependencies, and keep collaboration and projects on track. With Wrike, marketers can increase agility and velocity by automating workflows to achieve aggressive growth goals. Create and launch complex, integrated campaigns at scale across multiple channels and geographies knowing you’re maintaining visual brand consistency and quality. Improve external and internal customer experience no matter how complex your campaigns are or how many marketing channels you’re operating. Wrike accelerates creative production, increases on-time delivery, and makes maintaining brand consistency easier.
TRACK
PPC
Your guide to permission-based audience targeting
Your guide to permission-based audience targeting
If your calendar provider is not listed,
please add the session details manually.
Navah Hopkins
President, Navah Hopkins LLC
Speaker
Navah Hopkins
President, Navah Hopkins LLC
A veteran of the digital marketing industry and "Top 25 PPC Expert", Navah Hopkins began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers.
Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEL, SEMrush, and WordStream blogs/webinars.
In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
Your guide to permission-based audience targeting
Session Overview
Still have to register? Get started here.
Audiences are at the heart of digital marketing. Understanding who to target and how is the difference between positive and negative ROI. However, the efficacy and eligibility of native audience targeting have been eroding, leaving brands scrambling to find new ways to message map.
Join Navah Hopkins, President at Navah Hopkins LLC, for a data-backed action item-oriented session designed for in-house and agency marketers who need to build consensual conversations with their brands' clients.
After this session, you'll be able to:
- Execute strategies to earn trust and build consensual conversations with prospects
- Leverage data on how building consent-based audiences can improve performance on paid campaigns
- Pair messaging with different audiences at each stage in the customer journey
If your calendar provider is not listed,
please add the session details manually.
Speakers
Navah Hopkins
President, Navah Hopkins LLC @navahf
Overtime live Q&A - Your guide to permission-based audience targeting
Overtime live Q&A - Your guide to permission-based audience targeting
If your calendar provider is not listed,
please add the session details manually.
Navah Hopkins
President, Navah Hopkins LLC
Moderator:
Greg Finn, CMO, Cypress North
Speaker
Navah Hopkins
President, Navah Hopkins LLC
A veteran of the digital marketing industry and "Top 25 PPC Expert", Navah Hopkins began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers.
Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to SEJ, SEL, SEMrush, and WordStream blogs/webinars.
In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.
Moderator
Greg Finn
CMO, Cypress North
Greg Finn is a performance-based marketer who manages global paid spend as a Google Partner. In the past, he has contributed more than 700 articles to Third Door Media. He is also on Search Engine Journal's weekly News Podcast: Marketing O'Clock.
Overtime live Q&A - Your guide to permission-based audience targeting
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
TRACK
Solutions Two
3 growth paths in 2023 with Google Ads
3 growth paths in 2023 with Google Ads
If your calendar provider is not listed,
please add the session details manually.
Ashley Fletcher
VP of Marketing, Adthena
Speaker
Ashley Fletcher
VP of Marketing, Adthena
As VP of Marketing, Ashley Fletcher is responsible for continually expanding the global audience and market for Adthena’s groundbreaking search intelligence solutions. He joined Adthena from Criteo, where he led the product marketing team launching its Predictive Search product, an automated performance solution for Google Shopping in the US and EMEA. Prior to Criteo, he headed up marketing for finance and insurance comparison products across global markets at Google. In his 5 years at Google Ashley also working for the broader Search Ads Team, including Google Shopping, and Google Express products. Ashley’s career began on the agency side at Coast Digital, and he holds an MSc in Global Marketing and attended Wharton's Mini-MBA Program for Executives.
3 growth paths in 2023 with Google Ads
Session Overview
Still have to register? Get started here.
Paid search marketers are losing budget through tough macroeconomic times. Power into 2023 the right way by being in control of your Google Ads performance and outcomes.
Join Ashley Fletcher, VP Marketing at Adthena, to understand how to identify where you can reduce your marketing costs and increase profitability, without hurting revenue.
After this session, you'll be able to:
- Deploy budgets through better automation
- Be the protector of your Brand traffic
- Turn off those pesky “Lone Rangers”
If your calendar provider is not listed,
please add the session details manually.
Speakers
Ashley Fletcher
VP of Marketing, Adthena @ashleyjfletcher
Sponsored by: Adthena
Founded in 2012, Adthena is the market-leading intelligence platform for paid search advertising. Our unique combination of patented, AI-driven technology and world-class industry expertise help businesses across the globe drive more value from their PPC budgets.
We give our customers a clear view of the competitive landscape, so they can set their paid search strategies for success. Our solutions are powered by our market-leading technology: Whole Market View creates a unique market map of a client’s entire search landscape, and Smart Monitor automatically detects threats and opportunities every day.
Backed by Updata Partners, Adthena works with 250+ clients across a wide range of industries including finance, retail, gaming, automotive and technology. Brand customers include Bupa, Citibank, L’Oreal, M&S, Nespresso, Qantas, Volkswagen, and Volvo. Agency customers include Dentsu, GroupM, and OMD.
Adthena holds several leading industry awards, including the Global and European Search Award for Innovation in Local Search in 2021, Drum Search Award USA, the Search Engine Land Award, and was shortlisted for the US Search Awards in 2021. For more information please visit: adthena.com.
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Sessions
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SEO
How to build a winning SEO tool stack for 2023
How to build a winning SEO tool stack for 2023
If your calendar provider is not listed,
please add the session details manually.
Dave Davies
Awareness Team Lead, Weights & Biases
Speaker
Dave Davies
Awareness Team Lead, Weights & Biases
Dave Davies is the Awareness Team Lead at the MLOps company Weights & Biases. Dave joined Weights & Biases after running Beanstalk Internet Marketing with his wife Mary for 17 years. Dave's focus is on technical SEO, content strategy and of course ... machine learning, and its impact on search as well as how it can be used.
Dave is an author on Search Engine Land, the Beanstalk blog as well as other industry publications. He also hosts a weekly podcast on WMR.fm and has spoken at a number of conferences over the years from SMX Advanced and all the way across the pond to SMX London.
With over 20 years of experience in internet marketing, Dave has seen a lot of SEO strategies come and go resulting in a passion for understanding what is happening today, what's being worked on, what patents are being granted, and what this all mean for the future. How does machine learning actually impact search? What are the machines looking for? And of course, what do we as SEOs need to do in this brave new world? These are the kinds of questions Dave will be answering at this year's SMX conference.
How to build a winning SEO tool stack for 2023
Session Overview
Still have to register? Get started here.
SEO professionals have access to a plethora of free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart?
Join Dave Davies, Awareness Team Lead at the MLOps company Weights & Biases, as he reveals what a winning SEO tool stack looks like. You'll see names you likely already use or know... plus a deep dive into tools you may not have heard of yet, or didn't know you need. Together, you'll focus on two areas: technical SEO (and a bit on how to communicate with your developer) and content optimization and strategy.
After this session, you'll be able to:
- Isolate technical issues and turn them into solutions
- Enhance your content optimization strategy with tools your competitors likely haven't even heard of
- Use some inexpensive tools, to get a powerful impact
- Build a tool stack that gives you an advantage in any competition
If your calendar provider is not listed,
please add the session details manually.
Speakers
Dave Davies
Awareness Team Lead, Weights & Biases @OnlineInference
Overtime live Q&A - How to build a winning SEO tool stack for 2023
Overtime live Q&A - How to build a winning SEO tool stack for 2023
If your calendar provider is not listed,
please add the session details manually.
Dave Davies
Awareness Team Lead, Weights & Biases
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Dave Davies
Awareness Team Lead, Weights & Biases
Dave Davies is the Awareness Team Lead at the MLOps company Weights & Biases. Dave joined Weights & Biases after running Beanstalk Internet Marketing with his wife Mary for 17 years. Dave's focus is on technical SEO, content strategy and of course ... machine learning, and its impact on search as well as how it can be used.
Dave is an author on Search Engine Land, the Beanstalk blog as well as other industry publications. He also hosts a weekly podcast on WMR.fm and has spoken at a number of conferences over the years from SMX Advanced and all the way across the pond to SMX London.
With over 20 years of experience in internet marketing, Dave has seen a lot of SEO strategies come and go resulting in a passion for understanding what is happening today, what's being worked on, what patents are being granted, and what this all mean for the future. How does machine learning actually impact search? What are the machines looking for? And of course, what do we as SEOs need to do in this brave new world? These are the kinds of questions Dave will be answering at this year's SMX conference.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Overtime live Q&A - How to build a winning SEO tool stack for 2023
Session Overview
Still have to register? Get started here.
The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
If your calendar provider is not listed,
please add the session details manually.
Speakers
Dave Davies
Awareness Team Lead, Weights & Biases @OnlineInference
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX @MrDannyGoodwin
TRACK
Solutions One
How to scale up content with AI to rank on page one
How to scale up content with AI to rank on page one
If your calendar provider is not listed,
please add the session details manually.
Austin Distel
Sr. Director of Marketing, Jasper
Speaker
Austin Distel
Sr. Director of Marketing, Jasper
Austin Distel is a marketing leader at Jasper, a Y Combinator-backed startup helping over 80,000 companies write mind-bogglingly good content with the help of AI.
How to scale up content with AI to rank on page one
Session Overview
Still have to register? Get started here.
Artificial intelligence is one of the hottest topics in SEO this year, especially with Google's latest helpful content update. So... what are AI's capabilities and limitations? Can AI produce good content that Google actually loves? How are teams scaling content using AI?
Join Austin Distel, Senior Director of Marketing at Jasper, to discover the answers to these questions and learn how to streamline your company's content workflow with an AI sidekick.
After this session, you will be able to:
- Discover the keyword plan to outrank your competition
- Write original, helpful content that Google rewards
- Enable your SEO team to scale content powered by AI
If your calendar provider is not listed,
please add the session details manually.
Speakers
Austin Distel
Sr. Director of Marketing, Jasper @AustinMDistel
Sponsored by: Jasper
Hi! I’m Jasper, an AI sidekick that helps you and your team create better content 10X faster. Trusted by 80K businesses and rated 4.9/5 stars.
TRACK
PPC
Level up your analytical skills with Excel
Level up your analytical skills with Excel
If your calendar provider is not listed,
please add the session details manually.
Anthony Tedesco
Global Search Marketing Lead, Cisco Systems, Inc.
Speaker
Anthony Tedesco
Global Search Marketing Lead, Cisco Systems, Inc.
Anthony plays a key role in Cisco Systems' digital marketing efforts, as the Global Search Marketing Lead. He spends much of his time revamping processes, highlighting scalable tactics & innovation opportunities, as well as developing solutions for complex business problems.
Prior to joining Cisco, Anthony spent the better part of 5 years working with Fortune 100 brands to deliver world-class SEM activations at scale. He enjoyed playing an active role in strategy development, as well as ensuring best-in-class account management practices across offices. Anthony discovered his passion for SEM at Red Ventures in Fort Mill, SC. There, he cultivated a deep passion for data-driven full funnel marketing programs, as well as complex analysis. He has experience with brands across many industries (Finserv, Security, Insurance, B2B Technology, Telecoms & Utilities) and budget levels ($100k-$1.5M monthly spend).
Outside of work, Anthony is a die-hard Boston and UNC Tar Heels fan. When he's not watching his favorite teams, he is often looking to compete with friends in a wide range of outdoor activities or spending time with his family.
Level up your analytical skills with Excel
Session Overview
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With the increased reliance on automation in PPC campaign management, it is more important than ever for advertisers to have a thorough understanding of their funnel.
Join Anthony Tedesco, Global Search Marketing Lead for Cisco Systems, Inc., for fresh tips you can use in Excel that will take your analytical skills to the next level. Using these new techniques, you'll gain the confidence of your stakeholders, be able to conduct analysis at scale, and effectively identify optimizations that will move the needle.
After this session, you’ll be able to:
- Develop rich insights that quantify the business impact for stakeholders
- Combine multiple datasets to enhance the quality of your analysis
- Use data to identify the highest impact optimizations for your campaigns
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Speakers
Anthony Tedesco
Global Search Marketing Lead, Cisco Systems, Inc. @cisco
Overtime live Q&A - Level up your analytical skills with Excel
Overtime live Q&A - Level up your analytical skills with Excel
If your calendar provider is not listed,
please add the session details manually.
Anthony Tedesco
Global Search Marketing Lead, Cisco Systems, Inc.
Moderator:
Brad Geddes, Co-Founder, Adalysis
Speaker
Anthony Tedesco
Global Search Marketing Lead, Cisco Systems, Inc.
Anthony plays a key role in Cisco Systems' digital marketing efforts, as the Global Search Marketing Lead. He spends much of his time revamping processes, highlighting scalable tactics & innovation opportunities, as well as developing solutions for complex business problems.
Prior to joining Cisco, Anthony spent the better part of 5 years working with Fortune 100 brands to deliver world-class SEM activations at scale. He enjoyed playing an active role in strategy development, as well as ensuring best-in-class account management practices across offices. Anthony discovered his passion for SEM at Red Ventures in Fort Mill, SC. There, he cultivated a deep passion for data-driven full funnel marketing programs, as well as complex analysis. He has experience with brands across many industries (Finserv, Security, Insurance, B2B Technology, Telecoms & Utilities) and budget levels ($100k-$1.5M monthly spend).
Outside of work, Anthony is a die-hard Boston and UNC Tar Heels fan. When he's not watching his favorite teams, he is often looking to compete with friends in a wide range of outdoor activities or spending time with his family.
Moderator
Brad Geddes
Co-Founder, Adalysis
Brad Geddes has been involved in PPC since 1998. He is a co-founder of AdAlysis, a PPC recommendation engine. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad has worked with many of the world's leading companies in managing and perfecting their PPC management and workflows. One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate marketers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Overtime live Q&A - Level up your analytical skills with Excel
Session Overview
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The learning isn’t over when the presentation ends! Stick around for Overtime -- live, interactive Q&A with our subject matter experts.
Don’t miss this exclusive opportunity to get your specific questions answered in real-time, dig deeper into the material presented, and hear what your SMX community has to say.
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TRACK
Solutions Two
Maximizing ad automation: Secrets to Performance Max
Maximizing ad automation: Secrets to Performance Max
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please add the session details manually.
Ryan Gibson
VP of Strategy, Adlucent
Speaker
Ryan Gibson
VP of Strategy, Adlucent
As VP, Strategy for Adlucent, Ryan Gibson supports the delivery of high-performing multichannel campaigns for performance-driven advertisers by helping to thread the needle through the channels that live between advertiser goals and consumer objectives.
Ryan has over 16 years of experience working with digital and multi-channel marketers to drive better results from their programs. His perspectives of online marketing are based on analyzing data-driven insights from an array of advertisers - from enterprise to start ups- as they capitalize on customer-centric, full-funnel programs across search, social, shopping and digital media.
When he’s not helping to grow digital programs, Ryan is most likely found outdoors- often playing tennis, volleyball or biking in the woods.
Maximizing ad automation: Secrets to Performance Max
Session Overview
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Advances in Google Ads automation, specifically Performance Max, have changed the game for the search industry -- expanding touchpoints to display, discovery, video, and beyond. While great for getting in front of searchers, advertisers must guide the algorithm to ensure you’re reaching the right customers for your business.
Join Ryan Gibson, Vice President of Strategy at Adlucent, for tips, tactics, and recommendations for making the most of Google Ads automation, including real examples from our advertising clients.
- Evaluate a smarter PMAX structure for your business.
- Use customer data & audience insights to drive better results
- Guide Google’s Algorithms to find more of the customers who matter most for you
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Speakers
Ryan Gibson
VP of Strategy, Adlucent @RyanDGibson
Sponsored by: Adlucent
Adlucent is the performance marketing agency that proves outperformance has no limit. Powered by our purpose-built platform, Deep Search™, Adlucent unifies the best of human and machine for a scientific approach to marketing. We work transparently in partnership with B2C and B2B retailers and brands to create custom, predictive programs that drive ever-better outcomes. Our services include paid search, shopping, social, Amazon, display media, video, performance creative, consulting, and measurement. Headquartered in Austin, Texas, Adlucent is part of Advantage Solutions and ranked one of the top marketing companies in the U.S. by AdAge.
Break
Sessions
TRACK
SEO
2023 SEO trends to get ahead of now
2023 SEO trends to get ahead of now
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Sara Resnick
Vice President, Enterprise SEO & Partnerships, 1-800-FLOWERS.COM, Inc.
Kristen Seto
SEO Manager, Trusted Media Brands (TMB)
Danita Smith
SEO Program Lead, North America and Senior Web Specialist, Schneider Electric
Moderator:
Danny Goodwin, Managing Editor, Search Engine Land & SMX
Speaker
Sara Resnick
Vice President, Enterprise SEO & Partnerships, 1-800-FLOWERS.COM, Inc.
Sara Resnick is the Vice President of Enterprise SEO & Partnerships for 1-800-FLOWERS.COM, Inc. where she leads organic search efforts across its family of brands including 1-800-Flowers.com, Harry & David, Shari's Berries, Cheryl's Cookies, and more. Having worked in marketing for more than 18 years, Sara's well-rounded experience spans a variety of industries ranging from e-commerce and music, to television and publishing. Prior to joining 1-800-FLOWERS.COM, Inc., Sara held marketing roles at America's flagship PBS station WNET, Music Sales & G. Schirmer, and Sony Music. In 2021 Sara was listed as one of Brand Innovators' 40 Under 40 Honorees, a Women2Watch in Business Disruption by Remodista, a member of CHIEF, and is an active part of the 1-800-FLOWERS.COM, Inc. ERGs to advance DE&I.
Speaker
Kristen Seto
SEO Manager, Trusted Media Brands (TMB)
Kristen Seto is an SEO Manager at Trusted Media Brands, formerly known as Reader's Digest Association. In her day to day she is collaborating with editorial teams on keyword research and content strategy, training teams on SEO best practices, and serving as a stakeholder on projects related to user experience. She has been in the SEO space for 4 years, with a prior background rooted in journalism and social media. Kristen holds a Bachelor's degree from the University of Maryland.
Speaker
Danita Smith
SEO Program Lead, North America and Senior Web Specialist, Schneider Electric
Danita Smith leads the SEO program for North America at Schneider Electric. She advises, consults, teaches, and learns every day, with a mission to help others become more empathetic and create content that gets found. She also works closely with editorial, media, and global teams to make their web a better place for all who use it. She enjoys collaborating over a great cup of coffee. When Danita's not working, she's an active volunteer and treasures spending quality time with her family and friends.
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX
Danny Goodwin is Managing Editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin also manages Search Engine Land’s roster of subject-matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He also was an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
2023 SEO trends to get ahead of now
Session Overview
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SEO remains, foundationally, the same as it ever has. But what’s most important -- and what’s working right now -- is constantly shifting based on the latest changes to Google search. If you want to ensure success and that you stay ahead of your competition, it remains critical to keep up with the latest SEO trends.
The organic search channel remains a key driver of visibility, traffic, revenue, and growth for brands and businesses. So what will be most important to growing and retaining your share of voice in the future?
Join us for this lively panel where Search Engine Land Managing Editor, Danny Goodwin, interviews a panel of both B2B and B2C SEO experts about the trends you'll want to get ahead of now as you are planning for 2023 and beyond.
After this session, you'll be able to:
- Know the most important SEO trends that you should pay attention to
- Understand where to focus your energy as you plan for 2023
- Implement actionable tips from expert SEO practitioners
If your calendar provider is not listed,
please add the session details manually.
Speakers
Sara Resnick
Vice President, Enterprise SEO & Partnerships, 1-800-FLOWERS.COM, Inc. @saraholdtheh
Kristen Seto
SEO Manager, Trusted Media Brands (TMB) @kristenseto
Danita Smith
SEO Program Lead, North America and Senior Web Specialist, Schneider Electric @followdanita
Moderator
Danny Goodwin
Managing Editor, Search Engine Land & SMX @MrDannyGoodwin
Overtime live Q&A - 2023 SEO trends to get ahead of now
Overtime live Q&A - 2023 SEO trends to get ahead of now