10 awesome reasons to attend SMX Next

Actionable tactics to face today’s search marketing challenges and strategies to prepare for what’s, well… next.

The staggering amount of change in the last 18 months has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are rising, content marketing is more important than ever, algorithm updates and ranking factor rollouts are ceaseless.

Some companies are struggling. Some are getting by. Others are thriving.

No matter where you fall on this spectrum, your key to a more successful future is continued training with trusted experts. Attend SMX Next, online November 9-10, to learn actionable search marketing tactics that can help you stay a cut above the competition and prepare for the next big disruption.

Nearly 115,000 marketers from around the planet have trusted SMX to deliver actionable, brand-safe tactics that generate quality traffic, leads, conversions, and sales. Now, it’s your turn.

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Here’s 10 undeniable reasons why you should join us at SMX Next:

1. You’ll unlock unbiased, trustworthy content

SMX is programmed by the experts at Search Engine Land, the publication of record for search marketers. That means the training you get will be accurate, authoritative, and hot-off-the-press.

2. 100% virtual means you can attend from anywhere.

Get the world-class programming SMX is known for streamed directly to your computer. Train at work, in your home office, from the couch — anywhere.

3. Train at your convenience with on-demand access.

Whether you’re in a different time zone or you can’t make time during the workday — it doesn’t matter. If you can’t attend live, all sessions and keynotes will be available on-demand, so you can watch when it fits your schedule.

4. Attending is more affordable than ever.

If you’re like most marketers, you’re juggling a lot of financial priorities… but that shouldn’t count you out of professional training. Unlock the entire November 9-10 program for just $289a fraction of the cost of in-person training. (Virtual also means no plane ticket, no hotel booking, and no expense reports.)

5. Safe, reputable, reliable training.

SMX speakers are held to the highest ethical standards. You’ll only learn tactics that are safe for your brand or clients. No get-rich-quick schemes that might land you in hot water with regulators, the search engines, or your boss.

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6. Get expert answers to your toughest questions.

Join speakers and moderators for live Q&A (a.k.a. Overtime!) immediately after every editorial session: Dig deeper into the material presented, hear what your peers have to say, and get your questions answered in real-time.

7. Validate your ongoing initiatives.

SMX gathers some of the smartest search marketers on the planet together in one place. This is your opportunity to hear what they’re up to and benchmark against your own tactics, strategies, and knowledge.

8. Earn an official Certificate of Completion.

When you attend SMX, you’re making a commitment to further your career. That kind of initiative deserves recognition. Attend an entire event track to receive your very own Certificate of Completion and a digital badge — perfect for posting on your LinkedIn profile.

Use your Certificate of Completion to:

  • Verify to your manager that you attended the event
  • Demonstrate your knowledge of the latest industry topics and trends
  • Enhance your CV and resumé
  • Showcase your involvement in the search marketing community

9. Dive deep with immersive workshops.

Hungry for more? Add a live, two-day workshop to your itinerary and dive deep into your search marketing specialty. From in-house SEO to Google Analytics 4, there’s something for everyone. See the available options here.

10. Unite your team (and score extra savings!).

The more, the merrier at SMX. Invite your team to attend along with you — and whether you log in together at the office or in your own homes, you’ll soon be speaking the same language and working towards a shared vision of success. (Bonus: Save up to 20% with group registration!)

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SMX + COOP Careers

COOP Careers is on a mission to close the social capital gap by recruiting and investing deeply in diverse, low-income, and first-generation grads from the City University of New York, California State Universities, and other urban public colleges. Their alumni community is made of passionate, driven individuals who have graduated from COOP’s 16-week program and secured careers in the digital marketing industry.

We’re thrilled to partner with COOP Careers to give 20 members of their alumni community the opportunity to attend SMX Next free of charge so they can sharpen their search marketing skills and grow their professional networks. 

Want to learn more? Read up on COOP Careers and the meaningful work they do here — and check out a recent Search Engine Land article from India Ruiz-Camacho, a COOP Careers alum, here.


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