Advanced SEO training: Live workshop

Online November 11-12 – $149

SEO pioneer Bruce Clay presents his time-tested SEO training course online in conjunction with SMX. Learn SEO methodology, concepts, and strategies taught by an accomplished instructor and search marketing expert. The two-day SEO training workshop is based on years of research and success in online marketing.

Specializing in search engine-approved optimization, otherwise known as “White Hat,” the techniques covered in this training allow site owners to improve rankings and visibility online in a way that provides lasting value to their websites.

This workshop will take place live online on November 11-12 from 12:00pm – 4:00pm ET each day. Book now for $149 or bundle with an SMX Next All Access pass for $299! These Super Early Bird rates expire Saturday, October 2… don’t wait, register now!

Register Now
Workshops will be available for viewing on-demand until Monday, January 10, 2022.


Here’s a breakdown of what will be covered:

  • How search engines work and how they rank results
  • The anatomy of a website and important on-site and off-site ranking factors
  • Technical SEO concepts, methodology and changes to search ranking algorithms in the past year
  • Optimizing for personalized and semantic search
  • The components of Core Web Vitals, and how to improve your scores
  • Ranking penalty identification and repair

Who will benefit from this workshop?

The course focuses on foundational SEO best practices and is designed for business owners, marketing managers, IT specialists and beginner SEOs. Professionals at a beginner to intermediate SEO level gain the most from attendance, while advanced SEO specialists walk away with new knowledge through personal face-time and Q&A with SEO veteran Bruce Clay.

Read what real attendees are saying…

This course will greatly enhance your ability to increase your search rankings which will result in greater search engine generated traffic.

Hundreds of search engine marketing professionals have completed Bruce Clay’s Advanced SEO Training. Here are what just a few of them have said about the course…

“Bruce’s SEO Workshop was simply amazing. I didn’t think it was possible to captivate my attention for 8+ hours over the course of a long day, but Bruce made it happen. Totally worth the 90 minutes sleep I got on the red eye later that night! Bruce is also an incredibly humble and gracious guy, posing for pictures with attendees and signing copies of his book. He stuck around for a good hour after his talk to answer follow-up questions and give helpful advice. Looking forward to digging into the toolset and coming up with a list of “to do” items for my team.”

“Every aspect of the course completely surpassed all of my expectations. I assure you I had high expectations, just in case you were wondering.”

“Bruce Clay really made the information sink in (both in a fun and educational way). I will be referencing the materials until they 1) become so overused they are unreadable or 2) they become out of date. I really enjoyed the course overall and will encourage everyone I can to go.”

“Real world, best practices.”

“SEO-Enlightened is how I describe it. I was one of those people that looked at what other web sites did and would read forums for my SEO information. After the SEO Training, I feel everything I knew before has been thrown out the window. I won’t ever approach a web project the same way.”

“This course will greatly enhance your ability to increase your search rankings which will result in greater search engine generated traffic.”

“…Excellent use of examples. ”

“Interesting information. Good teacher :-)”

“Much better understanding of the entire SEO process. It definitely requires good tools as well as good technique(s).”

“I didn’t have much experience before in SEO and now I realize how important and vital it is to companies.”

“I understand more the “process” nature of SEO.”

“The course is given in such a way that really makes you thirst for what’s coming next. It’s exciting and packed with information.”

“Made me realize that SEO requires an integration of many factors”

“The second time was definitely worth the repeated exposure to the course.”

“I really enjoyed it and I have already had some small victories due to the training.”

“There were things that I didn’t know or mistaken beliefs that I had that have been cleared up so my game has been refined.”

“I appreciate the level of complexity necessary to make a site successful. I also appreciate the fact that this is always evolving and it’s necessary to stay on top of the changes in the industry.”


Book your workshop pass now for just $149… or bundle with an SMX Next All Access pass for just $299! Don’t wait, register now!

Register Now


Meet your workshop instructor

Bruce Clay

Bruce Clay is founder and president of Bruce Clay, Inc., a global digital marketing company recognized as a worldwide leader in search marketing. Bruce began conducting SEO training in 1999, and since then more than 5,000 individuals have attended BCI’s courses internationally. Bruce wrote the first program for web page analysis, and today BCI’s proprietary SEOToolSet™ is in its sixth generation. Before founding BCI, Bruce had a long career as a technical executive with leading Silicon Valley firms. Bruce holds a BS in math and computer science and received his MBA from Pepperdine University. Bruce has authored many books, including “Search Engine Optimization All-in-One for Dummies” for Wiley. He has spoken at hundreds of marketing industry events, including Search Marketing Expo (SMX), Search Engine Strategies, WebmasterWorld, Affiliate Summit, Ungagged, PubCon and ad:Tech, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine and many other publications.

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