Agenda
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Tuesday — February 23rd, 2021
Keynote
TRACK
Keynote
Why We’re All Getting Search Reporting Wrong In 2021
Why We’re All Getting Search Reporting Wrong In 2021
Apple
Gmail
Outlook Desktop
Outlook.com
Yahoo Mail
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Carolyn Lyden
Director of Search Content, Search Engine Land
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Why We’re All Getting Search Reporting Wrong In 2021
Session Overview
Join our new Director of Search Content, Carolyn Lyden, for an opening keynote that will set the tone for your learning journey here at SMX Report.
In an industry rich with data, it can be hard to cut through the noise and focus on metrics that truly matter. In her keynote, Carolyn will cover what questions you should be asking in your reporting to ensure your data is clean and focused on what moves the needle. She’ll also dive deep into the latest in search reporting developments, and what they mean for your analytics and daily practice. You’ll learn exactly why multi-channel attribution matters and how you can adjust as online privacy tightens -- and in a highly automated world, what reporting automation means for your marketing and for your clients.
Before you leave, you will understand how to improve your data storytelling to truly make an impact with your audience.
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Speakers
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Break
Sessions
TRACK
SEO
Part One: Configuring SEO Measurement Tools, Reporting For Success And Identifying SEO Issues To Resolve
Part One: Configuring SEO Measurement Tools, Reporting For Success And Identifying SEO Issues To Resolve
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please add the session details manually.
Brett Snyder
CEO, Knucklepuck
Barry Schwartz
SEO Editor, Search Engine Land
George Nguyen
Editor, Search Engine Land
Speaker
Brett Snyder
CEO, Knucklepuck
Brett Snyder is the founder and CEO of Knucklepuck. Snyder built Knucklepuck with a holistic digital philosophy, assembling a team of experts in SEO, Paid Media, Content Marketing and Web Development. We believe that having this depth of expertise on each account uniquely positions Knucklepuck to adapt to clients’ evolving business.
Brett has deliberately executed a growth plan for Knucklepuck that is aligned with client success; Knucklepuck will always be held accountable to client business objectives, tying the company’s success with client successes. We believe in serving as an extension of your team and invest as heavily in our client relationships as the tactical marketing strategy.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Speaker
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Part One: Configuring SEO Measurement Tools, Reporting For Success And Identifying SEO Issues To Resolve
Session Overview
Our learning journey on SEO measurement and analytics starts with setting up Google Analytics, Google Search Console, and other third-party tools such as Screaming Frog.
First, we'll assess what current data you have, dig into how to audit your current setup to ensure you get a fresh start on your measurement goals and look at data on various tools around how Google is crawling, indexing and rendering your pages. We'll also look at common measurement and reporting issues you may be facing without realizing it. You'll end this segment with a clear understanding of how to identify SEO issues so you know exactly what to fix and how.
After this segment, you'll be able to:
- Assess what you currently have in terms of data and reports
- Establish KPIs for measuring progress
- Leverage several measurement tools to triangulate themes and uncover tactical opportunities
- Identify common SEO issues and on-page opportunities validated by your analytics tools
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Speakers
Brett Snyder
CEO, Knucklepuck @KnucklepuckDC
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
George Nguyen
Editor, Search Engine Land @geochingu
TRACK
PPC
Part One: Reporting Across The Organization
Part One: Reporting Across The Organization
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please add the session details manually.
Amanda Farley
Partner, Director of Accounts + Digital Strategy, SSDM
Maria Corcoran
Senior Global Performance Marketing Platform Manager, Adobe Systems
Carolyn Lyden
Director of Search Content, Search Engine Land
Matt Van Wagner
President, Find Me Faster
Speaker
Amanda Farley
Partner, Director of Accounts + Digital Strategy, SSDM
Amanda Farley is a partner at SSDM in Metro Detroit, where she leads operations and strategic planning. With nearly 10 years in the search industry, she uses her experiences to lead digital strategy for enterprise-level brands and companies. Her integrated campaign strategies have earned her and her agency national and local recognition and awards. She's passionate about growing her teams, clients and local communities. Outside of the office, Amanda enjoys regularly speaking at local and national conferences, including SMX, FoundCon and HeroCon, as well as PRSA Detroit and TogetherDigital Detroit events.
Speaker
Maria Corcoran
Senior Global Performance Marketing Platform Manager, Adobe Systems
Maria joined Adobe in 2010 and is the Senior Global Paid Media Platform Manager for the in-house performance media team. She owns all 3rd party search, social and programmatic platforms, including Adobe Experience Cloud tools enhancements, troubleshooting, enablement, training and processes. By closely partnering with the marketing strategists, analysts and product teams, Maria is able to help driving innovation & testing strategies across multiple lines of business. Maria has over 15 years of hands-on experience creating and implementing successful search marketing strategies for multiple fortune 500 companies and at Adobe.
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Speaker
Matt Van Wagner
President, Find Me Faster
Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT. Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years. He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords. In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH. Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.
Part One: Reporting Across The Organization
Session Overview
Our learning journey on PPC begins with a look at one of the cornerstones of analytics: reporting.
Reporting is so more than generating data and colorful charts. To succeed, you need to vary your reports by audience, know what is actually being measured and make sure that your tagging and attribution are actually doing what they’re supposed to do. In this segment, you'll learn proven tactics to transform the complexities of paid media performance measurement into actionable reports.
After this segment, you'll be able to:
- Develop strategies for better reporting up, down and across your organization
- Understand multi-channel reporting, tagging and implementation
- Develop a framework for dealing with latency, fractured/siloed data and other measurement challenges
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Speakers
Amanda Farley
Partner, Director of Accounts + Digital Strategy, SSDM @afriedt
Maria Corcoran
Senior Global Performance Marketing Platform Manager, Adobe Systems @mariacorcoran
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Matt Van Wagner
President, Find Me Faster @mvanwagner
Break
Sessions
TRACK
SEO
Part Two: Fixing Technical SEO Issues That Keep You From Achieving Your Goals
Part Two: Fixing Technical SEO Issues That Keep You From Achieving Your Goals
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please add the session details manually.
JR Oakes
Senior Director of Technical SEO Research, LOCOMOTIVE
Barry Schwartz
SEO Editor, Search Engine Land
George Nguyen
Editor, Search Engine Land
Speaker
JR Oakes
Senior Director of Technical SEO Research, LOCOMOTIVE
JR Oakes is the senior director of technical SEO research at LOCOMOTIVE. LOCOMOTIVE was formerly called Adapt Partners agency. He works with clients on a wide range of fronts including technical issues, performance, CTR, crawl-ability, content, and data analysis. JR loves testing, coding, and prototyping solutions to difficult search marketing problems. He is a prolific contributor of open source data science tools for SEOs including PageRank, forecasting, duplicate detection, crawling, and more. When JR isn’t working, he enjoys reading about emerging technologies, playing bass guitar, watching college basketball, cooking, and spending time with his friends and family. He has been one of the co-organizers of the Raleigh SEO Meetup, Raleigh SEO Conference, and Beer and SEO Meetup.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Speaker
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Part Two: Fixing Technical SEO Issues That Keep You From Achieving Your Goals
Session Overview
Now that you know how to identify technical SEO roadblocks that are preventing you from achieving your set goals, this next segment will explore how to fix them.
First, you'll learn what data to look for in your analytics tools that may indicate specific issues. Then, you'll learn how to test for and find potential hiccups -- including crawling errors, rendering issues, links, low-quality pages, content issues and more. Finally, you'll learn specific tactics to fix these issues and beyond that, how to better optimize your site overall.
After this segment, you'll be able to:
- Fix common, previously-identified technical SEO issues
- Optimize your site for best SEO results
- Overcome your SEO obstacles
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
JR Oakes
Senior Director of Technical SEO Research, LOCOMOTIVE @jroakes
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
George Nguyen
Editor, Search Engine Land @geochingu
TRACK
PPC
Part Two: Google Analytics 4 For Paid Search Managers
Part Two: Google Analytics 4 For Paid Search Managers
If your calendar provider is not listed,
please add the session details manually.
Ken Williams
General Manager of Google Solutions, Search Discovery
Carolyn Lyden
Director of Search Content, Search Engine Land
Matt Van Wagner
President, Find Me Faster
Speaker
Ken Williams
General Manager of Google Solutions, Search Discovery
Ken Williams is a leading expert on collecting data from Internet-connected devices and has spent the last decade helping marketers from hundreds of companies execute data strategies on websites and mobile applications. Ken is currently the General Manager of Google Solutions at Search Discovery, and he manages a popular blog dedicated to Google Analytics 4 at ken-williams.com. In 2015, Ken's work was recognized by Google with their Google Analytics Award for Excellence, and in 2016 he was nominated as a rising star by the Digital Analytics Association.
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Speaker
Matt Van Wagner
President, Find Me Faster
Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT. Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years. He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords. In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH. Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.
Part Two: Google Analytics 4 For Paid Search Managers
Session Overview
Google Analytics 4 is completely different from the Google Analytics we know and love.
In this segment, you will learn the key differences between Google Analytics 4 and its predecessors, as well as the key features that you, as a Paid Search Manager, should be aware of.
After this segment, you'll be able to:
- Understand how data is collected and stored differently in Google Analytics 4
- Use the new "user_engagement" events to measure how engaged users are with your website or application
- Protect the privacy of your users with new audience controls
- Understand how Google is planning to embrace privacy and a cookieless future with GA4
If your calendar provider is not listed,
please add the session details manually.
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Speakers
Ken Williams
General Manager of Google Solutions, Search Discovery @kenwilly
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Matt Van Wagner
President, Find Me Faster @mvanwagner
Break
Sessions
TRACK
SEO
Part Three: Analyzing Metrics, Proving Success And Improving Search Results
Part Three: Analyzing Metrics, Proving Success And Improving Search Results
If your calendar provider is not listed,
please add the session details manually.
Miracle Inameti-Archibong
Head of SEO, Erudite LTD
Martha van Berkel
CEO, Schema App
Barry Schwartz
SEO Editor, Search Engine Land
George Nguyen
Editor, Search Engine Land
Speaker
Miracle Inameti-Archibong
Head of SEO, Erudite LTD
Miracle is Head of SEO at Erudite and is armed with a decade of experience in technical SEO and data strategy.
Speaker
Martha van Berkel
CEO, Schema App
Martha van Berkel is the CoFounder and CEO of Schema App. Schema App is an end-to-end structured data solution that integrates with any website help you get more clicks. Martha and her team help digital teams maximize the ROI of structured data on their content and websites. Martha is an expert in schema markup strategy and gets excited when she can connect the rich results to business results. Prior to cofounding Schema App, Martha was a Senior Manager at Cisco Systems for 14 years responsible for the global online support strategy. So she gets Enterprise, and scale-ups. Martha has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy. She loves a good green juice, is a rower and a Mom of two energetic kids.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Speaker
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Part Three: Analyzing Metrics, Proving Success And Improving Search Results
Session Overview
You've configured your measurement tools and cleared common SEO roadblocks. Now it's time to review the results of your efforts and dive deeper into additional ways to improve your search results.
In this segment, you'll learn how to show your successes and how you're measuring against your goals, as well as how to show the value of SEO to your overall business. You'll also learn how you can leverage rich results and structured data to increase clicks from SERPs and other ways to increase visibility and success.
After this segment, you'll be able to:
- Show return on investment for your SEO Campaign
- Contextualize your reporting
- Use data to tell an effective story that stakeholders will buy into
- Measure the value of schema markup in Search Console
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Miracle Inameti-Archibong
Head of SEO, Erudite LTD @mira_inam
Martha van Berkel
CEO, Schema App @marthavanberkel
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
George Nguyen
Editor, Search Engine Land @geochingu
TRACK
PPC
Part Three: Insider Knowledge – Understanding Reports In Google And Microsoft Platforms
Part Three: Insider Knowledge – Understanding Reports In Google And Microsoft Platforms
If your calendar provider is not listed,
please add the session details manually.
Andrew Goodman
Founder & President, Page Zero Media Inc.
John Lee
Head of Evangelism, Microsoft
Carolyn Lyden
Director of Search Content, Search Engine Land
Matt Van Wagner
President, Find Me Faster
Speaker
Andrew Goodman
Founder & President, Page Zero Media Inc.
Andrew Goodman is Founder and President of Toronto-based Page Zero Media, a "PPC-centric" digital marketing agency. Page Zero focuses on comprehensive, growth-oriented campaign management for clients in e-commerce, software, financial lead generation, and more. As a pioneer in the field, Andrew wrote the first full-length book on Google's advertising program, has spoken and moderated at countless digital marketing events, and has recently fired up the keyboard for a 50-part content series, The Science of PPC. Andrew also served for ten years as co-founder of HomeStars, a consumer review startup sold to HomeAdvisor in 2017. Sometimes mistaken for a gregarious soul when on the conference circuit, Andrew now frequently socially isolates at his rustic modern cottage on the Bay of Fundy near Saint Andrews, New Brunswick. He's contemplating moving into the kayak storage shed upon its estimated completion in summer 2022.
Speaker
John Lee
Head of Evangelism, Microsoft
John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft Advertising, John is the Head of Evangelism engaging with the industry through speaking, blogging and working with industry influencers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, Ungagged, Paid Search Association Conference, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference.
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Speaker
Matt Van Wagner
President, Find Me Faster
Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT. Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years. He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords. In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH. Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.
Part Three: Insider Knowledge – Understanding Reports In Google And Microsoft Platforms
Session Overview
Within the Microsoft and Google Ad platforms, there are literally thousands of near real-time reports dashboards close at hand for you to use for fine-grained daily optimizations within your account.
In this segment, you'll learn some of the most powerful reports and how to use them to keep your performance moving in the right direction.
After this segment, you will be able to:
- Make more effective campaign optimization decisions with greater confidence
- Take advantage of newer, lesser-known reports to broaden your PPC management skills
- Avoid common misconceptions about the real-time data in Google and Microsoft Ad platforms
- Understand how reporting metrics can differ across platforms
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Andrew Goodman
Founder & President, Page Zero Media Inc. @andrew_goodman
John Lee
Head of Evangelism, Microsoft @john_a_lee
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Matt Van Wagner
President, Find Me Faster @mvanwagner
Break
Sessions
TRACK
SEO
Part Four: Google Analytics 4 And The Future Of SEO Analytics
Part Four: Google Analytics 4 And The Future Of SEO Analytics
If your calendar provider is not listed,
please add the session details manually.
Yehoshua Coren
Founder, Analytics Ninja LLC
Barry Schwartz
SEO Editor, Search Engine Land
George Nguyen
Editor, Search Engine Land
Speaker
Yehoshua Coren
Founder, Analytics Ninja LLC
Yehoshua Coren is the Founder of Analytics Ninja LLC, a digital analytics consultancy which provides implementation, reporting, analysis, and training services to organizations of all sizes. Yehoshua is looked up to as subject matter expert in Google Analytics and Google Tag Manager, leading a team that specializes in helping organizations strategically determine their digital measurement needs and create best in class implementations. Yehoshua brings to the table a unique mix of advanced technical acumen, deep understanding of business requirements, project management capabilities, and a very amiable personality. Indeed, he is so amiable that after meeting him for the first time you’ll be scratching your head for weeks afterwards trying to figure out how in the world a person could have become *that amiable*. Yehoshua has been an active member of the digital analytics industry since 2009, and has spoken at a range of different marketing and analytics conferences throughout Europe, North America, and the Middle East including eMetrics, Superweek, CXL Live, SMX, Digital Elite Camp, Marketing Festival, and Google Analytics User’s Conference.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Speaker
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Part Four: Google Analytics 4 And The Future Of SEO Analytics
Session Overview
You've learned proven tips and techniques to measure and improve SEO. Now, it's time to look ahead to what's next. This segment will explore the future of SEO analytics and everything you need to know about Google Analytics 4.
After this segment, you'll be able to:
- Understand how GA4 will change the way you measure
- Describe GA4's data model and limitations
- Leverage key reports in GA4
- Join GA4 data with Google Search Console for integrated reporting and analysis in Data Studio
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Yehoshua Coren
Founder, Analytics Ninja LLC @analyticsninja
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
George Nguyen
Editor, Search Engine Land @geochingu
TRACK
PPC
Part Four: Actionable Competitive Reporting
Part Four: Actionable Competitive Reporting
If your calendar provider is not listed,
please add the session details manually.
Steven Hammer
President, RankHammer
Tamara Westman
Media Manager, Bounteous
Matt Van Wagner
President, Find Me Faster
Carolyn Lyden
Director of Search Content, Search Engine Land
Speaker
Steven Hammer
President, RankHammer
Steve Hammer is the president and co-founder of RankHammer, the 2015 U.S. Search Awards small agency of the year. Steve is a sought-after speaker on the subjects of search marketing, PPC and analytics. In particular, he has been noted as a leader in AdWords Scripts and Google Tag Manager. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries, often exceeding growth rates in excess of 50 percent per year. Steve has held a number of positions including director of search marketing for ACE Cash Express, General Manager for Stir, and a practicing chemical engineer for BASF. He holds an M.B.A. from the prestigious Kellogg School of Management. He has spoken at prestigious meetings and conferences including SMX Advanced, Pubcon, ClickZLive, State of Search, Ignite eCommerce and Interactive Insights Summit.
Speaker
Tamara Westman
Media Manager, Bounteous
Tamara is a Media Manager at Bounteous, a digital solutions agency that helps leading companies deliver transformational digital brand experiences. Their expertise includes Strategy, Experience Design, Technology, Analytics and Insight, and Marketing. She has been managing paid media accounts for over 6 years, working with various industries including ecom, retail, grocery, and B2B. While Tamara's current efforts are focused on the paid channels, she also has 5 years of experience with technical and content-based SEO.
Speaker
Matt Van Wagner
President, Find Me Faster
Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT. Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years. He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords. In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH. Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Part Four: Actionable Competitive Reporting
Session Overview
When it comes to dynamic auctions, knowing what your competitors are doing and taking action to counter them is critical to your ongoing success.
In this segment, you will learn about the competitive intelligence reports that are available right in your Google and Bing Ads interfaces, third-party reporting tools and how to use these reports to develop solid action plans to gain and maintain a competitive advantage.
After this segment, you’ll be able to:
- Identify your most important online competitors and understand what they’re up to
- Develop action plans from your competitive intelligence reports
- Leverage external tools and understand what they can and can’t tell you
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Steven Hammer
President, RankHammer @armondhammer
Tamara Westman
Media Manager, Bounteous @Bounteous
Matt Van Wagner
President, Find Me Faster @mvanwagner
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Break
Overtime
TRACK
SEO
Overtime: Q&A With Today's SEO Speakers
Overtime: Q&A With Today's SEO Speakers
If your calendar provider is not listed,
please add the session details manually.
Brett Snyder
CEO, Knucklepuck
Miracle Inameti-Archibong
Head of SEO, Erudite LTD
Martha van Berkel
CEO, Schema App
Yehoshua Coren
Founder, Analytics Ninja LLC
JR Oakes
Senior Director of Technical SEO Research, LOCOMOTIVE
Barry Schwartz
SEO Editor, Search Engine Land
George Nguyen
Editor, Search Engine Land
Speaker
Brett Snyder
CEO, Knucklepuck
Brett Snyder is the founder and CEO of Knucklepuck. Snyder built Knucklepuck with a holistic digital philosophy, assembling a team of experts in SEO, Paid Media, Content Marketing and Web Development. We believe that having this depth of expertise on each account uniquely positions Knucklepuck to adapt to clients’ evolving business.
Brett has deliberately executed a growth plan for Knucklepuck that is aligned with client success; Knucklepuck will always be held accountable to client business objectives, tying the company’s success with client successes. We believe in serving as an extension of your team and invest as heavily in our client relationships as the tactical marketing strategy.
Speaker
Miracle Inameti-Archibong
Head of SEO, Erudite LTD
Miracle is Head of SEO at Erudite and is armed with a decade of experience in technical SEO and data strategy.
Speaker
Martha van Berkel
CEO, Schema App
Martha van Berkel is the CoFounder and CEO of Schema App. Schema App is an end-to-end structured data solution that integrates with any website help you get more clicks. Martha and her team help digital teams maximize the ROI of structured data on their content and websites. Martha is an expert in schema markup strategy and gets excited when she can connect the rich results to business results. Prior to cofounding Schema App, Martha was a Senior Manager at Cisco Systems for 14 years responsible for the global online support strategy. So she gets Enterprise, and scale-ups. Martha has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy. She loves a good green juice, is a rower and a Mom of two energetic kids.
Speaker
Yehoshua Coren
Founder, Analytics Ninja LLC
Yehoshua Coren is the Founder of Analytics Ninja LLC, a digital analytics consultancy which provides implementation, reporting, analysis, and training services to organizations of all sizes. Yehoshua is looked up to as subject matter expert in Google Analytics and Google Tag Manager, leading a team that specializes in helping organizations strategically determine their digital measurement needs and create best in class implementations. Yehoshua brings to the table a unique mix of advanced technical acumen, deep understanding of business requirements, project management capabilities, and a very amiable personality. Indeed, he is so amiable that after meeting him for the first time you’ll be scratching your head for weeks afterwards trying to figure out how in the world a person could have become *that amiable*. Yehoshua has been an active member of the digital analytics industry since 2009, and has spoken at a range of different marketing and analytics conferences throughout Europe, North America, and the Middle East including eMetrics, Superweek, CXL Live, SMX, Digital Elite Camp, Marketing Festival, and Google Analytics User’s Conference.
Speaker
JR Oakes
Senior Director of Technical SEO Research, LOCOMOTIVE
JR Oakes is the senior director of technical SEO research at LOCOMOTIVE. LOCOMOTIVE was formerly called Adapt Partners agency. He works with clients on a wide range of fronts including technical issues, performance, CTR, crawl-ability, content, and data analysis. JR loves testing, coding, and prototyping solutions to difficult search marketing problems. He is a prolific contributor of open source data science tools for SEOs including PageRank, forecasting, duplicate detection, crawling, and more. When JR isn’t working, he enjoys reading about emerging technologies, playing bass guitar, watching college basketball, cooking, and spending time with his friends and family. He has been one of the co-organizers of the Raleigh SEO Meetup, Raleigh SEO Conference, and Beer and SEO Meetup.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Speaker
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Overtime: Q&A With Today's SEO Speakers
Session Overview
Your journey isn't over yet... join us for Overtime, where we'll host the speakers from today's SEO presentations and get their insights on audience questions gathered throughout the day. Submit additional questions of your own or just sit back and learn!
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Brett Snyder
CEO, Knucklepuck @KnucklepuckDC
Miracle Inameti-Archibong
Head of SEO, Erudite LTD @mira_inam
Martha van Berkel
CEO, Schema App @marthavanberkel
Yehoshua Coren
Founder, Analytics Ninja LLC @analyticsninja
JR Oakes
Senior Director of Technical SEO Research, LOCOMOTIVE @jroakes
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
George Nguyen
Editor, Search Engine Land @geochingu
TRACK
PPC
Overtime: Q&A With Today's PPC Speakers
Overtime: Q&A With Today's PPC Speakers
If your calendar provider is not listed,
please add the session details manually.
Amanda Farley
Partner, Director of Accounts + Digital Strategy, SSDM
Maria Corcoran
Senior Global Performance Marketing Platform Manager, Adobe Systems
Ken Williams
General Manager of Google Solutions, Search Discovery
Andrew Goodman
Founder & President, Page Zero Media Inc.
John Lee
Head of Evangelism, Microsoft
Steven Hammer
President, RankHammer
Tamara Westman
Media Manager, Bounteous
Matt Van Wagner
President, Find Me Faster
Carolyn Lyden
Director of Search Content, Search Engine Land
Speaker
Amanda Farley
Partner, Director of Accounts + Digital Strategy, SSDM
Amanda Farley is a partner at SSDM in Metro Detroit, where she leads operations and strategic planning. With nearly 10 years in the search industry, she uses her experiences to lead digital strategy for enterprise-level brands and companies. Her integrated campaign strategies have earned her and her agency national and local recognition and awards. She's passionate about growing her teams, clients and local communities. Outside of the office, Amanda enjoys regularly speaking at local and national conferences, including SMX, FoundCon and HeroCon, as well as PRSA Detroit and TogetherDigital Detroit events.
Speaker
Maria Corcoran
Senior Global Performance Marketing Platform Manager, Adobe Systems
Maria joined Adobe in 2010 and is the Senior Global Paid Media Platform Manager for the in-house performance media team. She owns all 3rd party search, social and programmatic platforms, including Adobe Experience Cloud tools enhancements, troubleshooting, enablement, training and processes. By closely partnering with the marketing strategists, analysts and product teams, Maria is able to help driving innovation & testing strategies across multiple lines of business. Maria has over 15 years of hands-on experience creating and implementing successful search marketing strategies for multiple fortune 500 companies and at Adobe.
Speaker
Ken Williams
General Manager of Google Solutions, Search Discovery
Ken Williams is a leading expert on collecting data from Internet-connected devices and has spent the last decade helping marketers from hundreds of companies execute data strategies on websites and mobile applications. Ken is currently the General Manager of Google Solutions at Search Discovery, and he manages a popular blog dedicated to Google Analytics 4 at ken-williams.com. In 2015, Ken's work was recognized by Google with their Google Analytics Award for Excellence, and in 2016 he was nominated as a rising star by the Digital Analytics Association.
Speaker
Andrew Goodman
Founder & President, Page Zero Media Inc.
Andrew Goodman is Founder and President of Toronto-based Page Zero Media, a "PPC-centric" digital marketing agency. Page Zero focuses on comprehensive, growth-oriented campaign management for clients in e-commerce, software, financial lead generation, and more. As a pioneer in the field, Andrew wrote the first full-length book on Google's advertising program, has spoken and moderated at countless digital marketing events, and has recently fired up the keyboard for a 50-part content series, The Science of PPC. Andrew also served for ten years as co-founder of HomeStars, a consumer review startup sold to HomeAdvisor in 2017. Sometimes mistaken for a gregarious soul when on the conference circuit, Andrew now frequently socially isolates at his rustic modern cottage on the Bay of Fundy near Saint Andrews, New Brunswick. He's contemplating moving into the kayak storage shed upon its estimated completion in summer 2022.
Speaker
John Lee
Head of Evangelism, Microsoft
John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft Advertising, John is the Head of Evangelism engaging with the industry through speaking, blogging and working with industry influencers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, Ungagged, Paid Search Association Conference, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference.
Speaker
Steven Hammer
President, RankHammer
Steve Hammer is the president and co-founder of RankHammer, the 2015 U.S. Search Awards small agency of the year. Steve is a sought-after speaker on the subjects of search marketing, PPC and analytics. In particular, he has been noted as a leader in AdWords Scripts and Google Tag Manager. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries, often exceeding growth rates in excess of 50 percent per year. Steve has held a number of positions including director of search marketing for ACE Cash Express, General Manager for Stir, and a practicing chemical engineer for BASF. He holds an M.B.A. from the prestigious Kellogg School of Management. He has spoken at prestigious meetings and conferences including SMX Advanced, Pubcon, ClickZLive, State of Search, Ignite eCommerce and Interactive Insights Summit.
Speaker
Tamara Westman
Media Manager, Bounteous
Tamara is a Media Manager at Bounteous, a digital solutions agency that helps leading companies deliver transformational digital brand experiences. Their expertise includes Strategy, Experience Design, Technology, Analytics and Insight, and Marketing. She has been managing paid media accounts for over 6 years, working with various industries including ecom, retail, grocery, and B2B. While Tamara's current efforts are focused on the paid channels, she also has 5 years of experience with technical and content-based SEO.
Speaker
Matt Van Wagner
President, Find Me Faster
Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT. Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years. He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords. In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH. Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
Overtime: Q&A With Today's PPC Speakers
Session Overview
Your journey isn't over yet... join us for Overtime, where we'll host the speakers from today's PPC presentations and get their insights on audience questions gathered throughout the day. Submit additional questions of your own or just sit back and learn!
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Amanda Farley
Partner, Director of Accounts + Digital Strategy, SSDM @afriedt
Maria Corcoran
Senior Global Performance Marketing Platform Manager, Adobe Systems @mariacorcoran
Ken Williams
General Manager of Google Solutions, Search Discovery @kenwilly
Andrew Goodman
Founder & President, Page Zero Media Inc. @andrew_goodman
John Lee
Head of Evangelism, Microsoft @john_a_lee
Steven Hammer
President, RankHammer @armondhammer
Tamara Westman
Media Manager, Bounteous @Bounteous
Matt Van Wagner
President, Find Me Faster @mvanwagner
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Break
Session
TRACK
Solutions
Custom Reports Your Boss And C-Suite Will Love
Custom Reports Your Boss And C-Suite Will Love
If your calendar provider is not listed,
please add the session details manually.
Ashley Fletcher
VP of Marketing, Adthena
Speaker
Ashley Fletcher
VP of Marketing, Adthena
As VP of Marketing, Ashley is responsible for continually expanding the global audience and market for Adthena’s groundbreaking search intelligence solutions. He joined Adthena from Criteo, where he led the product marketing team launching its Predictive Search product, an automated performance solution for Google Shopping in the US and EMEA. Prior to Criteo, he headed up marketing for finance and insurance comparison products across global markets at Google. In his 5 years at Google Ashley also working for the broader Search Ads Team, including Google Shopping, and Google Express products. Ashley’s career began on the agency side at Coast Digital, and he holds an MSc in Global Marketing and attended Wharton's Mini-MBA Program for Executives.
Custom Reports Your Boss And C-Suite Will Love
Session Overview
Search has always been the stalwart in performance through economic downturns, leading global brands to success. Search has also enabled the C-Suite to stabilize their performance and go on to increase market share, enter new markets, launch into new categories and continue to deliver growth. But you can’t get there without the right reporting.
Join Adthena’s VP of Marketing, Ashley Fletcher, to discover the key intel reports you need to stand out from the crowd, supercharge your strategy with market-wide competitive intelligence, and benchmark, forecast, and boost performance for results your C-suite will love. He'll also discuss what every marketer needs on their journey to success to be a visionary in the eyes of your senior leaders.
After this session, you'll be able to:
- Access competitive intel by region, market, and vertical
- Accurately forecast business performance
- Make informed strategic decisions with competitive data clarity
- Supercharge your strategy with market-wide competitive intelligence
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Ashley Fletcher
VP of Marketing, Adthena @ashleyjfletcher
Sponsored by: Adthena
Founded in 2012, Adthena is the market-leading intelligence platform for paid search advertising. Our unique combination of patented, AI-driven technology and world-class industry expertise help businesses across the globe drive more value from their PPC budgets.
We give our customers a clear view of the competitive landscape, so they can set their paid search strategies for success. Our solutions are powered by our market-leading technology: Whole Market View creates a unique market map of a client’s entire search landscape, and Smart Monitor automatically detects threats and opportunities every day.
Backed by Updata Partners, Adthena works with 250+ clients across a wide range of industries including finance, retail, gaming, automotive and technology. Brand customers include Bupa, Citibank, L’Oreal, M&S, Nespresso, Qantas, Volkswagen, and Volvo. Agency customers include Dentsu, GroupM, and OMD.
Adthena holds several leading industry awards, including the Global and European Search Award for Innovation in Local Search in 2021, Drum Search Award USA, the Search Engine Land Award, and was shortlisted for the US Search Awards in 2021. For more information please visit: adthena.com.
Break
Featured Speaker
TRACK
Featured Speaker
Using Google Analytics Data To Map Digital Strategy Success
Using Google Analytics Data To Map Digital Strategy Success
If your calendar provider is not listed,
please add the session details manually.
Colleen Harris
Product Manager for Business Intelligence, Sincro
Speaker
Colleen Harris
Product Manager for Business Intelligence, Sincro
Colleen Harris is the Product Manager for Business Intelligence at Sincro and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for data analytics and content creation and has been referred to as the “Google Whisperer”. Colleen has published white papers on Google Analytics & Google Data Studio best practices, how to use “near me” in content and the impact local call tracking numbers have on SEO. Recent speaking engagements include SMX West, WordPress Camp, CX Data Analytics, Lesbians in Tech, Digital Summit at Home, Digital Summit Seattle, Dallas, Portland and Detroit, Automotive Analytics Summit, Digital Marketing Strategies Conference, and SMX Advanced. Outside of Sincro, Colleen is a member of Women in Analytics has volunteered as a digital consultant for non-profits.
Using Google Analytics Data To Map Digital Strategy Success
Session Overview
Google Analytics. It’s the tool every marketer has on their site and can maneuver around reports like channel, bounce rate, and landing page. Yet all that data isn't as useful as it can be if you haven't defined what success is for your company, brand, or campaign.
In this inspiring presentation, you'll learn how to turn website data into a successful marketing tool, how to effectively report on goals reached, and determine other critical findings that can inform your next marketing effort or campaign.
We’ll also go over a checklist for defining website success that will help you organize goals in Google Analytics for user flows and funnels while you learn how to leverage the built-in attribution modeling of Google Analytics.
You'll walk away with a plan to tell your story with data, starting with setting goals, defining success, interpreting the data, determining where the wins really are, and effectively reporting it to management.
After this presentation, you'll be able to:
- Identify what "success" is for your website
- Set goals for engagement and conversion success metrics
- See the importance of alerts, user flow, and custom sequence segments in Google Analytics
- Audit Google Analytics to verify traffic from different vendors and strategies
- Ask the right types of data-driven questions for campaign growth
- Employ different attribution models to understand your customers' journey
- Use data to tell the story of where the ROI really is
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Colleen Harris
Product Manager for Business Intelligence, Sincro @cdawg2610
Break
Networking
TRACK
SEO
SEO Community Meetup
SEO Community Meetup
If your calendar provider is not listed,
please add the session details manually.
Brett Snyder
CEO, Knucklepuck
Martha van Berkel
CEO, Schema App
Colleen Harris
Product Manager for Business Intelligence, Sincro
JR Oakes
Senior Director of Technical SEO Research, LOCOMOTIVE
Barry Schwartz
SEO Editor, Search Engine Land
George Nguyen
Editor, Search Engine Land
Speaker
Brett Snyder
CEO, Knucklepuck
Brett Snyder is the founder and CEO of Knucklepuck. Snyder built Knucklepuck with a holistic digital philosophy, assembling a team of experts in SEO, Paid Media, Content Marketing and Web Development. We believe that having this depth of expertise on each account uniquely positions Knucklepuck to adapt to clients’ evolving business.
Brett has deliberately executed a growth plan for Knucklepuck that is aligned with client success; Knucklepuck will always be held accountable to client business objectives, tying the company’s success with client successes. We believe in serving as an extension of your team and invest as heavily in our client relationships as the tactical marketing strategy.
Speaker
Martha van Berkel
CEO, Schema App
Martha van Berkel is the CoFounder and CEO of Schema App. Schema App is an end-to-end structured data solution that integrates with any website help you get more clicks. Martha and her team help digital teams maximize the ROI of structured data on their content and websites. Martha is an expert in schema markup strategy and gets excited when she can connect the rich results to business results. Prior to cofounding Schema App, Martha was a Senior Manager at Cisco Systems for 14 years responsible for the global online support strategy. So she gets Enterprise, and scale-ups. Martha has a degree in Applied Mathematics and Engineering, attended MIT for Innovation and Strategy. She loves a good green juice, is a rower and a Mom of two energetic kids.
Speaker
Colleen Harris
Product Manager for Business Intelligence, Sincro
Colleen Harris is the Product Manager for Business Intelligence at Sincro and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for data analytics and content creation and has been referred to as the “Google Whisperer”. Colleen has published white papers on Google Analytics & Google Data Studio best practices, how to use “near me” in content and the impact local call tracking numbers have on SEO. Recent speaking engagements include SMX West, WordPress Camp, CX Data Analytics, Lesbians in Tech, Digital Summit at Home, Digital Summit Seattle, Dallas, Portland and Detroit, Automotive Analytics Summit, Digital Marketing Strategies Conference, and SMX Advanced. Outside of Sincro, Colleen is a member of Women in Analytics has volunteered as a digital consultant for non-profits.
Speaker
JR Oakes
Senior Director of Technical SEO Research, LOCOMOTIVE
JR Oakes is the senior director of technical SEO research at LOCOMOTIVE. LOCOMOTIVE was formerly called Adapt Partners agency. He works with clients on a wide range of fronts including technical issues, performance, CTR, crawl-ability, content, and data analysis. JR loves testing, coding, and prototyping solutions to difficult search marketing problems. He is a prolific contributor of open source data science tools for SEOs including PageRank, forecasting, duplicate detection, crawling, and more. When JR isn’t working, he enjoys reading about emerging technologies, playing bass guitar, watching college basketball, cooking, and spending time with his friends and family. He has been one of the co-organizers of the Raleigh SEO Meetup, Raleigh SEO Conference, and Beer and SEO Meetup.
Speaker
Barry Schwartz
SEO Editor, Search Engine Land
Barry Schwartz is the CEO of RustyBrick, a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales. RustyBrick sells custom web software including advanced e-commerce, custom content management systems, social networking sites, CRM applications, custom web-based business software, iPhone applications and much more.
Barry Schwartz is the founder of the Search Engine Roundtable and has covered search for over 16 years. Barry is also the News Editor at Search Engine Land. Barry hosts the Search Marketing Expo in Israel and is a speaker, moderator and coordinator at many search marketing conferences, including Search Marketing Expo, Search Engine Strategies, La Red Innova Madrid, Spain, PubCon and many other marketing and technology events.
Barry is always at the forefront of the latest news and trends in search. He was also the former News Editor at Search Engine Watch and is a moderator at several search marketing forums. Barry has and currently provided an advisory role for Google, Yahoo! Search, Microsoft's Bing, and several other Internet companies and many startups. In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land and in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here. Please also see my writer disclosures and disclaimers page. Barry graduated from the City University of New York (Baruch College) in 2002, with Summa Cum Laude honors. Schwartz received several honors while in university, including Beta Gamma Sigma and the Golden Key International Honor Society.
He, his wife and children live in the New York area. Barry is often quoted and interviewed in publications such as Forbes, Reuters, Wall Street Journal, New York Times, Bloomberg, USA Today BusinessWeek, News.com, Publish and many more. He has appeared on primetime TV, specifically NBC Nightly News with Brian Williams to talk about Google Instant and on CBS Sunday Morning with Charles Osgood in regards to mobile apps. Barry has also made multiple appearances on the TWiT network shows This Week in Google and Tech News Today. He has over a decade of hands-on experience in web strategy, marketing and business optimization.
Speaker
George Nguyen
Editor, Search Engine Land
George Nguyen is an editor for Search Engine Land. He has written guides on SEO, Amazon's A9 algorithm, podcast advertising and provides the community with news coverage on organic search. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
SEO Community Meetup
Session Overview
Continue the conversation with today's SEO speakers and your like-minded peers! Get additional questions answered and engage with fellow attendees about the challenges and opportunities they're facing. Don't miss this unique opportunity to learn from one another in a welcoming environment!
Please note: This meetup is ONLY available to watch live. It will NOT be available for viewing on-demand.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Brett Snyder
CEO, Knucklepuck @KnucklepuckDC
Martha van Berkel
CEO, Schema App @marthavanberkel
Colleen Harris
Product Manager for Business Intelligence, Sincro @cdawg2610
JR Oakes
Senior Director of Technical SEO Research, LOCOMOTIVE @jroakes
Barry Schwartz
SEO Editor, Search Engine Land @rustybrick
George Nguyen
Editor, Search Engine Land @geochingu
TRACK
PPC
PPC Community Meetup
PPC Community Meetup
If your calendar provider is not listed,
please add the session details manually.
Amanda Farley
Partner, Director of Accounts + Digital Strategy, SSDM
Maria Corcoran
Senior Global Performance Marketing Platform Manager, Adobe Systems
Ken Williams
General Manager of Google Solutions, Search Discovery
Andrew Goodman
Founder & President, Page Zero Media Inc.
John Lee
Head of Evangelism, Microsoft
Steven Hammer
President, RankHammer
Tamara Westman
Media Manager, Bounteous
Matt Van Wagner
President, Find Me Faster
Carolyn Lyden
Director of Search Content, Search Engine Land
Speaker
Amanda Farley
Partner, Director of Accounts + Digital Strategy, SSDM
Amanda Farley is a partner at SSDM in Metro Detroit, where she leads operations and strategic planning. With nearly 10 years in the search industry, she uses her experiences to lead digital strategy for enterprise-level brands and companies. Her integrated campaign strategies have earned her and her agency national and local recognition and awards. She's passionate about growing her teams, clients and local communities. Outside of the office, Amanda enjoys regularly speaking at local and national conferences, including SMX, FoundCon and HeroCon, as well as PRSA Detroit and TogetherDigital Detroit events.
Speaker
Maria Corcoran
Senior Global Performance Marketing Platform Manager, Adobe Systems
Maria joined Adobe in 2010 and is the Senior Global Paid Media Platform Manager for the in-house performance media team. She owns all 3rd party search, social and programmatic platforms, including Adobe Experience Cloud tools enhancements, troubleshooting, enablement, training and processes. By closely partnering with the marketing strategists, analysts and product teams, Maria is able to help driving innovation & testing strategies across multiple lines of business. Maria has over 15 years of hands-on experience creating and implementing successful search marketing strategies for multiple fortune 500 companies and at Adobe.
Speaker
Ken Williams
General Manager of Google Solutions, Search Discovery
Ken Williams is a leading expert on collecting data from Internet-connected devices and has spent the last decade helping marketers from hundreds of companies execute data strategies on websites and mobile applications. Ken is currently the General Manager of Google Solutions at Search Discovery, and he manages a popular blog dedicated to Google Analytics 4 at ken-williams.com. In 2015, Ken's work was recognized by Google with their Google Analytics Award for Excellence, and in 2016 he was nominated as a rising star by the Digital Analytics Association.
Speaker
Andrew Goodman
Founder & President, Page Zero Media Inc.
Andrew Goodman is Founder and President of Toronto-based Page Zero Media, a "PPC-centric" digital marketing agency. Page Zero focuses on comprehensive, growth-oriented campaign management for clients in e-commerce, software, financial lead generation, and more. As a pioneer in the field, Andrew wrote the first full-length book on Google's advertising program, has spoken and moderated at countless digital marketing events, and has recently fired up the keyboard for a 50-part content series, The Science of PPC. Andrew also served for ten years as co-founder of HomeStars, a consumer review startup sold to HomeAdvisor in 2017. Sometimes mistaken for a gregarious soul when on the conference circuit, Andrew now frequently socially isolates at his rustic modern cottage on the Bay of Fundy near Saint Andrews, New Brunswick. He's contemplating moving into the kayak storage shed upon its estimated completion in summer 2022.
Speaker
John Lee
Head of Evangelism, Microsoft
John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft Advertising, John is the Head of Evangelism engaging with the industry through speaking, blogging and working with industry influencers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, Ungagged, Paid Search Association Conference, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference.
Speaker
Steven Hammer
President, RankHammer
Steve Hammer is the president and co-founder of RankHammer, the 2015 U.S. Search Awards small agency of the year. Steve is a sought-after speaker on the subjects of search marketing, PPC and analytics. In particular, he has been noted as a leader in AdWords Scripts and Google Tag Manager. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries, often exceeding growth rates in excess of 50 percent per year. Steve has held a number of positions including director of search marketing for ACE Cash Express, General Manager for Stir, and a practicing chemical engineer for BASF. He holds an M.B.A. from the prestigious Kellogg School of Management. He has spoken at prestigious meetings and conferences including SMX Advanced, Pubcon, ClickZLive, State of Search, Ignite eCommerce and Interactive Insights Summit.
Speaker
Tamara Westman
Media Manager, Bounteous
Tamara is a Media Manager at Bounteous, a digital solutions agency that helps leading companies deliver transformational digital brand experiences. Their expertise includes Strategy, Experience Design, Technology, Analytics and Insight, and Marketing. She has been managing paid media accounts for over 6 years, working with various industries including ecom, retail, grocery, and B2B. While Tamara's current efforts are focused on the paid channels, she also has 5 years of experience with technical and content-based SEO.
Speaker
Matt Van Wagner
President, Find Me Faster
Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT. Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years. He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords. In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH. Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.
Speaker
Carolyn Lyden
Director of Search Content, Search Engine Land
With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.
PPC Community Meetup
Session Overview
Continue the conversation with today's PPC speakers and your like-minded peers! Get additional questions answered and engage with fellow attendees about the challenges and opportunities they're facing. Don't miss this unique opportunity to learn from one another in a welcoming environment!
Please note: This meetup is ONLY available to watch live. It will NOT be available for viewing on-demand.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Amanda Farley
Partner, Director of Accounts + Digital Strategy, SSDM @afriedt
Maria Corcoran
Senior Global Performance Marketing Platform Manager, Adobe Systems @mariacorcoran
Ken Williams
General Manager of Google Solutions, Search Discovery @kenwilly
Andrew Goodman
Founder & President, Page Zero Media Inc. @andrew_goodman
John Lee
Head of Evangelism, Microsoft @john_a_lee
Steven Hammer
President, RankHammer @armondhammer
Tamara Westman
Media Manager, Bounteous @Bounteous
Matt Van Wagner
President, Find Me Faster @mvanwagner
Carolyn Lyden
Director of Search Content, Search Engine Land @carolynlyden
Wednesday — February 24th, 2021
Workshops
TRACK
Workshop One
SEO For Developers Workshop - Day One
SEO For Developers Workshop - Day One
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Technologist, Internet Marketing Ninjas
Speaker
Detlef Johnson
Technologist, Internet Marketing Ninjas
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef now works for Internet Marketing Ninjas lending a strong understanding of Technical SEO and a passion for Web programming to company reports and special services.
SEO For Developers Workshop - Day One
Session Overview
This workshop is no longer available for purchase or viewing on-demand. Interested in purchasing a new workshop? Visit SearchMarketingExpo.com to select an upcoming event.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Detlef Johnson
Technologist, Internet Marketing Ninjas @deckarts
TRACK
Workshop Two
Google Tag Manager For Marketers And Analysts Workshop - Day One
Google Tag Manager For Marketers And Analysts Workshop - Day One
If your calendar provider is not listed,
please add the session details manually.
Samantha Barnes
Director, Analytics & Insight, Bounteous, Inc.
Speaker
Samantha Barnes
Director, Analytics & Insight, Bounteous, Inc.
Samantha has been working with web analytics and implementation for over 10 years. She is a data advocate and consultant for companies ranging from small businesses to Fortune 100 corporations. As a trainer, she has led courses for over 1000 attendees over the past 6 years across the United States. Whether it's tag management, analytics strategy, data visualization, or coding, she loves the excitement of developing bespoke solutions across a vast variety of verticals.
Google Tag Manager For Marketers And Analysts Workshop - Day One
Session Overview
This workshop is no longer available for purchase or viewing on-demand. Interested in purchasing a new workshop? Visit SearchMarketingExpo.com to select an upcoming event.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Samantha Barnes
Director, Analytics & Insight, Bounteous, Inc. @SamanthasData
Thursday — February 25th, 2021
Workshops
TRACK
Workshop One
SEO For Developers Workshop - Day Two
SEO For Developers Workshop - Day Two
If your calendar provider is not listed,
please add the session details manually.
Detlef Johnson
Technologist, Internet Marketing Ninjas
Speaker
Detlef Johnson
Technologist, Internet Marketing Ninjas
Detlef Johnson is the SEO for Developers Expert for Search Engine Land and SMX. He is also a member of the programming team for SMX events and writes the SEO for Developers series on Search Engine Land. Detlef is one of the original group of pioneering webmasters who established the professional SEO field more than 20 years ago. Since then he has worked for major search engine technology providers, managed programming and marketing teams for Chicago Tribune, and consulted for numerous entities including Fortune 500 companies. Detlef now works for Internet Marketing Ninjas lending a strong understanding of Technical SEO and a passion for Web programming to company reports and special services.
SEO For Developers Workshop - Day Two
Session Overview
This workshop is no longer available for purchase or viewing on-demand. Interested in purchasing a new workshop? Visit SearchMarketingExpo.com to select an upcoming event.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Detlef Johnson
Technologist, Internet Marketing Ninjas @deckarts
TRACK
Workshop Two
Google Tag Manager For Marketers And Analysts Workshop - Day Two
Google Tag Manager For Marketers And Analysts Workshop - Day Two
If your calendar provider is not listed,
please add the session details manually.
Samantha Barnes
Director, Analytics & Insight, Bounteous, Inc.
Speaker
Samantha Barnes
Director, Analytics & Insight, Bounteous, Inc.
Samantha has been working with web analytics and implementation for over 10 years. She is a data advocate and consultant for companies ranging from small businesses to Fortune 100 corporations. As a trainer, she has led courses for over 1000 attendees over the past 6 years across the United States. Whether it's tag management, analytics strategy, data visualization, or coding, she loves the excitement of developing bespoke solutions across a vast variety of verticals.
Google Tag Manager For Marketers And Analysts Workshop - Day Two
Session Overview
This workshop is no longer available for purchase or viewing on-demand. Interested in purchasing a new workshop? Visit SearchMarketingExpo.com to select an upcoming event.
If your calendar provider is not listed,
please add the session details manually.
Still have to register? Get started here.
Speakers
Samantha Barnes
Director, Analytics & Insight, Bounteous, Inc. @SamanthasData
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