Agenda

The all-new SMX Report agenda features two dedicated “learning journeys” — SEO and PPC. Each journey is made of four segments, with each part building on the last. This guided educational experience ensures you develop a comprehensive understanding of search analytics. Start exploring now!

Tuesday — February 23rd, 2021

Keynote

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Keynote

Why We’re All Getting Search Reporting Wrong In 2021

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Sessions

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SEO

Part One: Configuring SEO Measurement Tools, Reporting For Success And Identifying SEO Issues To Resolve

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PPC

Part One: Reporting Across The Organization

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Sessions

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SEO

Part Two: Fixing Technical SEO Issues That Keep You From Achieving Your Goals

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PPC

Part Two: Google Analytics 4 For Paid Search Managers

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Sessions

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SEO

Part Three: Analyzing Metrics, Proving Success And Improving Search Results

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PPC

Part Three: Insider Knowledge – Understanding Reports In Google And Microsoft Platforms

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Sessions

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SEO

Part Four: Google Analytics 4 And The Future Of SEO Analytics

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PPC

Part Four: Actionable Competitive Reporting

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Overtime

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SEO

Overtime: Q&A With Today's SEO Speakers

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PPC

Overtime: Q&A With Today's PPC Speakers

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Session

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Solutions

TBD

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Featured Speaker

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Featured Speaker

Using Google Analytics Data To Map Digital Strategy Success

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Networking

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SEO

SEO Community Meetup

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PPC

PPC Community Meetup

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Wednesday — February 24th, 2021

Workshops

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Workshop One

SEO For Developers Workshop - Day One

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Workshop Two

Google Tag Manager For Marketers And Analysts Workshop - Day One

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Thursday — February 25th, 2021

Workshops

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Workshop One

SEO For Developers Workshop - Day Two

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Workshop Two

Google Tag Manager For Marketers And Analysts Workshop - Day Two

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