Agenda

Amanda Farley is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear®, a highly decorated, integrated marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.

Amanda’s experience includes 11+ years as Managing Partner running a 20-person integrated team which achieved national recognition. Her B2B and B2C marketing leadership experience runs deep in, healthcare, professional services, ecommerce, and global IoT (smart homes, smart cities, smart cars, etc.). Her expertise extends international agriculture, food conglomerates, influencer driven ecommerce sales, automotive aftermarket diagnostic tooling and electric vehicle charging systems, finance, major non-profits, and other verticals. 

A rising star on the American conference circuit, Amanda has electrified numerous search and social marketing conferences including SMX (Advanced, West, Report, etc.), HeroCon, PRSA Detroit, FoundCon, and TogetherDigital. She published critically respected thought leadership articles in first tier industry publications including SearchEngineLand and MarketingLand. Amanda judges the annual Global Content Awards and UK App Awards. 

Clients and colleagues describe Amanda as an “Expert in behavioral strategy,” always “Thinking ahead and looking out for blind spots,” has a “Genuine dedication to success of team,” a “Breath of fresh air,” “Student of the industry,” and demonstrates a “Well-rounded expertise.”

Accolades for Amanda’s work include: Interactive Marketing Awards Best Interactive B2B Campaign (Bosch), Finny Killer Content Award, PRSA ECD Diamond Award, US Social Media Communication Award for Non-Profit, Hermes Creative Award Winner (social media), Marcom Gold Content Award (Social Media Facebook Engagement, Humane Society of Macomb), IABC Detroit Best Integrated Marketing Campaign (Senior Village Management), and a finalist for Landy’s Search Female Marketer of the Year.

Away from the office you'll find Amanda hanging with the kids, supporting her husband’s art gallery tattoo studio, sailing Lake Sinclair, indulging her energetic Disney obsession, and attending live music events. 

Maria joined Adobe in 2010 and is the Senior Global Paid Media Platform Manager for the in-house performance media team. She owns all 3rd party search, social and programmatic platforms, including Adobe Experience Cloud tools enhancements, troubleshooting, enablement, training and processes. By closely partnering with the marketing strategists, analysts and product teams, Maria is able to help driving innovation & testing strategies across multiple lines of business. Maria has over 15 years of hands-on experience creating and implementing successful search marketing strategies for multiple fortune 500 companies and at Adobe.

With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter. 

Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT.  Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years.  He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords.  In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.  Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.  

Ken Williams is a leading expert on collecting data from Internet-connected devices and has spent the last decade helping marketers from hundreds of companies execute data strategies on websites and mobile applications. Ken is currently the General Manager of Google Solutions at Search Discovery, and he manages a popular blog dedicated to Google Analytics 4 at ken-williams.com. In 2015, Ken's work was recognized by Google with their Google Analytics Award for Excellence, and in 2016 he was nominated as a rising star by the Digital Analytics Association.

With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter. 

Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT.  Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years.  He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords.  In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.  Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.  

Andrew Goodman is Founder and President of Toronto-based Page Zero Media, a "PPC-centric" digital marketing agency. Page Zero focuses on comprehensive, growth-oriented campaign management for clients in e-commerce, software, financial lead generation, and more. As a pioneer in the field, Andrew wrote the first full-length book on Google's advertising program, has spoken and moderated at countless digital marketing events, and has recently fired up the keyboard for a 50-part content series, The Science of PPC. Andrew also served for ten years as co-founder of HomeStars, a consumer review startup sold to HomeAdvisor in 2017. Sometimes mistaken for a gregarious soul when on the conference circuit, Andrew now frequently socially isolates at his rustic modern cottage on the Bay of Fundy near Saint Andrews, New Brunswick. He's contemplating moving into the kayak storage shed upon its estimated completion in summer 2022.

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft Advertising, John is the Head of Evangelism engaging with the industry through speaking, blogging and working with industry influencers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, Ungagged, Paid Search Association Conference, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference. 

With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter. 

Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT.  Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years.  He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords.  In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.  Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.  

Steve Hammer is the president and co-founder of RankHammer, the 2015 U.S. Search Awards small agency of the year. Steve is a sought-after speaker on the subjects of search marketing, PPC and analytics. In particular, he has been noted as a leader in AdWords Scripts and Google Tag Manager. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries, often exceeding growth rates in excess of 50 percent per year. Steve has held a number of positions including director of search marketing for ACE Cash Express, General Manager for Stir, and a practicing chemical engineer for BASF. He holds an M.B.A. from the prestigious Kellogg School of Management. He has spoken at prestigious meetings and conferences including SMX Advanced, Pubcon, ClickZLive, State of Search, Ignite eCommerce and Interactive Insights Summit.

Tamara is a Media Manager at Bounteous, a digital solutions agency that helps leading companies deliver transformational digital brand experiences. Their expertise includes Strategy, Experience Design, Technology, Analytics and Insight, and Marketing. She has been managing paid media accounts for over 6 years, working with various industries including ecom, retail, grocery, and B2B. While Tamara's current efforts are focused on the paid channels, she also has 5 years of experience with technical and content-based SEO.

Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT.  Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years.  He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords.  In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.  Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.  

With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter. 

Amanda Farley is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear®, a highly decorated, integrated marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.

Amanda’s experience includes 11+ years as Managing Partner running a 20-person integrated team which achieved national recognition. Her B2B and B2C marketing leadership experience runs deep in, healthcare, professional services, ecommerce, and global IoT (smart homes, smart cities, smart cars, etc.). Her expertise extends international agriculture, food conglomerates, influencer driven ecommerce sales, automotive aftermarket diagnostic tooling and electric vehicle charging systems, finance, major non-profits, and other verticals. 

A rising star on the American conference circuit, Amanda has electrified numerous search and social marketing conferences including SMX (Advanced, West, Report, etc.), HeroCon, PRSA Detroit, FoundCon, and TogetherDigital. She published critically respected thought leadership articles in first tier industry publications including SearchEngineLand and MarketingLand. Amanda judges the annual Global Content Awards and UK App Awards. 

Clients and colleagues describe Amanda as an “Expert in behavioral strategy,” always “Thinking ahead and looking out for blind spots,” has a “Genuine dedication to success of team,” a “Breath of fresh air,” “Student of the industry,” and demonstrates a “Well-rounded expertise.”

Accolades for Amanda’s work include: Interactive Marketing Awards Best Interactive B2B Campaign (Bosch), Finny Killer Content Award, PRSA ECD Diamond Award, US Social Media Communication Award for Non-Profit, Hermes Creative Award Winner (social media), Marcom Gold Content Award (Social Media Facebook Engagement, Humane Society of Macomb), IABC Detroit Best Integrated Marketing Campaign (Senior Village Management), and a finalist for Landy’s Search Female Marketer of the Year.

Away from the office you'll find Amanda hanging with the kids, supporting her husband’s art gallery tattoo studio, sailing Lake Sinclair, indulging her energetic Disney obsession, and attending live music events. 

Maria joined Adobe in 2010 and is the Senior Global Paid Media Platform Manager for the in-house performance media team. She owns all 3rd party search, social and programmatic platforms, including Adobe Experience Cloud tools enhancements, troubleshooting, enablement, training and processes. By closely partnering with the marketing strategists, analysts and product teams, Maria is able to help driving innovation & testing strategies across multiple lines of business. Maria has over 15 years of hands-on experience creating and implementing successful search marketing strategies for multiple fortune 500 companies and at Adobe.

Ken Williams is a leading expert on collecting data from Internet-connected devices and has spent the last decade helping marketers from hundreds of companies execute data strategies on websites and mobile applications. Ken is currently the General Manager of Google Solutions at Search Discovery, and he manages a popular blog dedicated to Google Analytics 4 at ken-williams.com. In 2015, Ken's work was recognized by Google with their Google Analytics Award for Excellence, and in 2016 he was nominated as a rising star by the Digital Analytics Association.

Andrew Goodman is Founder and President of Toronto-based Page Zero Media, a "PPC-centric" digital marketing agency. Page Zero focuses on comprehensive, growth-oriented campaign management for clients in e-commerce, software, financial lead generation, and more. As a pioneer in the field, Andrew wrote the first full-length book on Google's advertising program, has spoken and moderated at countless digital marketing events, and has recently fired up the keyboard for a 50-part content series, The Science of PPC. Andrew also served for ten years as co-founder of HomeStars, a consumer review startup sold to HomeAdvisor in 2017. Sometimes mistaken for a gregarious soul when on the conference circuit, Andrew now frequently socially isolates at his rustic modern cottage on the Bay of Fundy near Saint Andrews, New Brunswick. He's contemplating moving into the kayak storage shed upon its estimated completion in summer 2022.

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft Advertising, John is the Head of Evangelism engaging with the industry through speaking, blogging and working with industry influencers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, Ungagged, Paid Search Association Conference, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference. 

Steve Hammer is the president and co-founder of RankHammer, the 2015 U.S. Search Awards small agency of the year. Steve is a sought-after speaker on the subjects of search marketing, PPC and analytics. In particular, he has been noted as a leader in AdWords Scripts and Google Tag Manager. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries, often exceeding growth rates in excess of 50 percent per year. Steve has held a number of positions including director of search marketing for ACE Cash Express, General Manager for Stir, and a practicing chemical engineer for BASF. He holds an M.B.A. from the prestigious Kellogg School of Management. He has spoken at prestigious meetings and conferences including SMX Advanced, Pubcon, ClickZLive, State of Search, Ignite eCommerce and Interactive Insights Summit.

Tamara is a Media Manager at Bounteous, a digital solutions agency that helps leading companies deliver transformational digital brand experiences. Their expertise includes Strategy, Experience Design, Technology, Analytics and Insight, and Marketing. She has been managing paid media accounts for over 6 years, working with various industries including ecom, retail, grocery, and B2B. While Tamara's current efforts are focused on the paid channels, she also has 5 years of experience with technical and content-based SEO.

Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT.  Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years.  He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords.  In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.  Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.  

With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter. 

Amanda Farley is a marketer, performance strategist, and business success leader. She is VP of Growth at Aimclear®, a highly decorated, integrated marketing agency dominant in customer acquisition and winner of 17 US Search Awards including 5X most recent Best Integrated Agency. Aimclear's differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing.

Amanda’s experience includes 11+ years as Managing Partner running a 20-person integrated team which achieved national recognition. Her B2B and B2C marketing leadership experience runs deep in, healthcare, professional services, ecommerce, and global IoT (smart homes, smart cities, smart cars, etc.). Her expertise extends international agriculture, food conglomerates, influencer driven ecommerce sales, automotive aftermarket diagnostic tooling and electric vehicle charging systems, finance, major non-profits, and other verticals. 

A rising star on the American conference circuit, Amanda has electrified numerous search and social marketing conferences including SMX (Advanced, West, Report, etc.), HeroCon, PRSA Detroit, FoundCon, and TogetherDigital. She published critically respected thought leadership articles in first tier industry publications including SearchEngineLand and MarketingLand. Amanda judges the annual Global Content Awards and UK App Awards. 

Clients and colleagues describe Amanda as an “Expert in behavioral strategy,” always “Thinking ahead and looking out for blind spots,” has a “Genuine dedication to success of team,” a “Breath of fresh air,” “Student of the industry,” and demonstrates a “Well-rounded expertise.”

Accolades for Amanda’s work include: Interactive Marketing Awards Best Interactive B2B Campaign (Bosch), Finny Killer Content Award, PRSA ECD Diamond Award, US Social Media Communication Award for Non-Profit, Hermes Creative Award Winner (social media), Marcom Gold Content Award (Social Media Facebook Engagement, Humane Society of Macomb), IABC Detroit Best Integrated Marketing Campaign (Senior Village Management), and a finalist for Landy’s Search Female Marketer of the Year.

Away from the office you'll find Amanda hanging with the kids, supporting her husband’s art gallery tattoo studio, sailing Lake Sinclair, indulging her energetic Disney obsession, and attending live music events. 

Maria joined Adobe in 2010 and is the Senior Global Paid Media Platform Manager for the in-house performance media team. She owns all 3rd party search, social and programmatic platforms, including Adobe Experience Cloud tools enhancements, troubleshooting, enablement, training and processes. By closely partnering with the marketing strategists, analysts and product teams, Maria is able to help driving innovation & testing strategies across multiple lines of business. Maria has over 15 years of hands-on experience creating and implementing successful search marketing strategies for multiple fortune 500 companies and at Adobe.

Ken Williams is a leading expert on collecting data from Internet-connected devices and has spent the last decade helping marketers from hundreds of companies execute data strategies on websites and mobile applications. Ken is currently the General Manager of Google Solutions at Search Discovery, and he manages a popular blog dedicated to Google Analytics 4 at ken-williams.com. In 2015, Ken's work was recognized by Google with their Google Analytics Award for Excellence, and in 2016 he was nominated as a rising star by the Digital Analytics Association.

Andrew Goodman is Founder and President of Toronto-based Page Zero Media, a "PPC-centric" digital marketing agency. Page Zero focuses on comprehensive, growth-oriented campaign management for clients in e-commerce, software, financial lead generation, and more. As a pioneer in the field, Andrew wrote the first full-length book on Google's advertising program, has spoken and moderated at countless digital marketing events, and has recently fired up the keyboard for a 50-part content series, The Science of PPC. Andrew also served for ten years as co-founder of HomeStars, a consumer review startup sold to HomeAdvisor in 2017. Sometimes mistaken for a gregarious soul when on the conference circuit, Andrew now frequently socially isolates at his rustic modern cottage on the Bay of Fundy near Saint Andrews, New Brunswick. He's contemplating moving into the kayak storage shed upon its estimated completion in summer 2022.

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft Advertising, John is the Head of Evangelism engaging with the industry through speaking, blogging and working with industry influencers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, Ungagged, Paid Search Association Conference, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference. 

Steve Hammer is the president and co-founder of RankHammer, the 2015 U.S. Search Awards small agency of the year. Steve is a sought-after speaker on the subjects of search marketing, PPC and analytics. In particular, he has been noted as a leader in AdWords Scripts and Google Tag Manager. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries, often exceeding growth rates in excess of 50 percent per year. Steve has held a number of positions including director of search marketing for ACE Cash Express, General Manager for Stir, and a practicing chemical engineer for BASF. He holds an M.B.A. from the prestigious Kellogg School of Management. He has spoken at prestigious meetings and conferences including SMX Advanced, Pubcon, ClickZLive, State of Search, Ignite eCommerce and Interactive Insights Summit.

Tamara is a Media Manager at Bounteous, a digital solutions agency that helps leading companies deliver transformational digital brand experiences. Their expertise includes Strategy, Experience Design, Technology, Analytics and Insight, and Marketing. She has been managing paid media accounts for over 6 years, working with various industries including ecom, retail, grocery, and B2B. While Tamara's current efforts are focused on the paid channels, she also has 5 years of experience with technical and content-based SEO.

Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT.  Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years.  He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords.  In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.  Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.  

With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.