Agenda

For someone who “happened” upon her career, Amanda Farley has jumped into the wild and wonderful world of digital marketing with both feet. In 2010, as a Central Michigan University grad with a degree in PR, Amanda wasn’t sure what her future held. That year, she found SS Digital Media. The company was new and so was the whole idea of search and social marketing. The timing was perfect.

Quickly becoming a partner, Amanda immersed herself in the psychology behind search usage and began applying new trends and strategies to client programs. She is constantly monitoring results in order to tweak little things for even better success. She became a digital marketing expert and a liaison between the agency and its clients as they began to trust her judgment, asking for more and more assistance to help them grow. Amanda is an ambassador of the Web. Passionate about experimenting with new digital strategies, she manages the agency’s partnerships with dozens of clients, including some of the largest corporations in the world. She loves talking business and is always looking for “the edge.”

Active in the local business community, Amanda is a member of the Detroit Chamber of Commerce, a board member of the Detroit chapter of Together in Digital, and a member of the PRSA-Detroit website committee. Amanda initiated and helps manage her company’s valuable internship program, as she is dedicated to providing real-world experience beyond the classroom … something she cherishes about her personal career journey.

Maria joined Adobe in 2010 and is the Senior Global Paid Media Platform Manager for the in-house performance media team. She owns all 3rd party search, social and programmatic platforms, including Adobe Experience Cloud tools enhancements, troubleshooting, enablement, training and processes. By closely partnering with the marketing strategists, analysts and product teams, Maria is able to help driving innovation & testing strategies across multiple lines of business. Maria has over 15 years of hands-on experience creating and implementing successful search marketing strategies for multiple fortune 500 companies and at Adobe.

With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter. 

Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT.  Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years.  He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords.  In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.  Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.  

Ken Williams is a leading expert on collecting data from Internet-connected devices and has spent the last decade helping marketers from hundreds of companies execute data strategies on websites and mobile applications. Ken is currently the General Manager of Google Solutions at Search Discovery, and he manages a popular blog dedicated to Google Analytics 4 at ken-williams.com. In 2015, Ken's work was recognized by Google with their Google Analytics Award for Excellence, and in 2016 he was nominated as a rising star by the Digital Analytics Association.

With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter. 

Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT.  Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years.  He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords.  In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.  Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.  

Andrew Goodman is Founder and President of Toronto-based Page Zero Media, a "PPC-centric" digital marketing agency. Page Zero focuses on comprehensive, growth-oriented campaign management for clients in e-commerce, software, financial lead generation, and more. As a pioneer in the field, Andrew wrote the first full-length book on Google's advertising program, has spoken and moderated at countless digital marketing events, and has recently fired up the keyboard for a 50-part content series, The Science of PPC. Andrew also served for ten years as co-founder of HomeStars, a consumer review startup sold to HomeAdvisor in 2017. Sometimes mistaken for a gregarious soul when on the conference circuit, Andrew now frequently socially isolates at his rustic modern cottage on the Bay of Fundy near Saint Andrews, New Brunswick. He's contemplating moving into the kayak storage shed upon its estimated completion in summer 2022.

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft Advertising, John is the Head of Evangelism engaging with the industry through speaking, blogging and working with industry influencers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, Ungagged, Paid Search Association Conference, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference. 

With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter. 

Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT.  Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years.  He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords.  In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.  Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.  

Steve Hammer is the president and co-founder of RankHammer, the 2015 U.S. Search Awards small agency of the year. Steve is a sought-after speaker on the subjects of search marketing, PPC and analytics. In particular, he has been noted as a leader in AdWords Scripts and Google Tag Manager. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries, often exceeding growth rates in excess of 50 percent per year. Steve has held a number of positions including director of search marketing for ACE Cash Express, General Manager for Stir, and a practicing chemical engineer for BASF. He holds an M.B.A. from the prestigious Kellogg School of Management. He has spoken at prestigious meetings and conferences including SMX Advanced, Pubcon, ClickZLive, State of Search, Ignite eCommerce and Interactive Insights Summit.

Tamara is a Media Manager at Bounteous, a digital solutions agency that helps leading companies deliver transformational digital brand experiences. Their expertise includes Strategy, Experience Design, Technology, Analytics and Insight, and Marketing. She has been managing paid media accounts for over 6 years, working with various industries including ecom, retail, grocery, and B2B. While Tamara's current efforts are focused on the paid channels, she also has 5 years of experience with technical and content-based SEO.

Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT.  Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years.  He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords.  In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.  Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.  

With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter. 

For someone who “happened” upon her career, Amanda Farley has jumped into the wild and wonderful world of digital marketing with both feet. In 2010, as a Central Michigan University grad with a degree in PR, Amanda wasn’t sure what her future held. That year, she found SS Digital Media. The company was new and so was the whole idea of search and social marketing. The timing was perfect.

Quickly becoming a partner, Amanda immersed herself in the psychology behind search usage and began applying new trends and strategies to client programs. She is constantly monitoring results in order to tweak little things for even better success. She became a digital marketing expert and a liaison between the agency and its clients as they began to trust her judgment, asking for more and more assistance to help them grow. Amanda is an ambassador of the Web. Passionate about experimenting with new digital strategies, she manages the agency’s partnerships with dozens of clients, including some of the largest corporations in the world. She loves talking business and is always looking for “the edge.”

Active in the local business community, Amanda is a member of the Detroit Chamber of Commerce, a board member of the Detroit chapter of Together in Digital, and a member of the PRSA-Detroit website committee. Amanda initiated and helps manage her company’s valuable internship program, as she is dedicated to providing real-world experience beyond the classroom … something she cherishes about her personal career journey.

Maria joined Adobe in 2010 and is the Senior Global Paid Media Platform Manager for the in-house performance media team. She owns all 3rd party search, social and programmatic platforms, including Adobe Experience Cloud tools enhancements, troubleshooting, enablement, training and processes. By closely partnering with the marketing strategists, analysts and product teams, Maria is able to help driving innovation & testing strategies across multiple lines of business. Maria has over 15 years of hands-on experience creating and implementing successful search marketing strategies for multiple fortune 500 companies and at Adobe.

Ken Williams is a leading expert on collecting data from Internet-connected devices and has spent the last decade helping marketers from hundreds of companies execute data strategies on websites and mobile applications. Ken is currently the General Manager of Google Solutions at Search Discovery, and he manages a popular blog dedicated to Google Analytics 4 at ken-williams.com. In 2015, Ken's work was recognized by Google with their Google Analytics Award for Excellence, and in 2016 he was nominated as a rising star by the Digital Analytics Association.

Andrew Goodman is Founder and President of Toronto-based Page Zero Media, a "PPC-centric" digital marketing agency. Page Zero focuses on comprehensive, growth-oriented campaign management for clients in e-commerce, software, financial lead generation, and more. As a pioneer in the field, Andrew wrote the first full-length book on Google's advertising program, has spoken and moderated at countless digital marketing events, and has recently fired up the keyboard for a 50-part content series, The Science of PPC. Andrew also served for ten years as co-founder of HomeStars, a consumer review startup sold to HomeAdvisor in 2017. Sometimes mistaken for a gregarious soul when on the conference circuit, Andrew now frequently socially isolates at his rustic modern cottage on the Bay of Fundy near Saint Andrews, New Brunswick. He's contemplating moving into the kayak storage shed upon its estimated completion in summer 2022.

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft Advertising, John is the Head of Evangelism engaging with the industry through speaking, blogging and working with industry influencers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, Ungagged, Paid Search Association Conference, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference. 

Steve Hammer is the president and co-founder of RankHammer, the 2015 U.S. Search Awards small agency of the year. Steve is a sought-after speaker on the subjects of search marketing, PPC and analytics. In particular, he has been noted as a leader in AdWords Scripts and Google Tag Manager. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries, often exceeding growth rates in excess of 50 percent per year. Steve has held a number of positions including director of search marketing for ACE Cash Express, General Manager for Stir, and a practicing chemical engineer for BASF. He holds an M.B.A. from the prestigious Kellogg School of Management. He has spoken at prestigious meetings and conferences including SMX Advanced, Pubcon, ClickZLive, State of Search, Ignite eCommerce and Interactive Insights Summit.

Tamara is a Media Manager at Bounteous, a digital solutions agency that helps leading companies deliver transformational digital brand experiences. Their expertise includes Strategy, Experience Design, Technology, Analytics and Insight, and Marketing. She has been managing paid media accounts for over 6 years, working with various industries including ecom, retail, grocery, and B2B. While Tamara's current efforts are focused on the paid channels, she also has 5 years of experience with technical and content-based SEO.

Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT.  Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years.  He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords.  In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.  Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.  

With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter. 

For someone who “happened” upon her career, Amanda Farley has jumped into the wild and wonderful world of digital marketing with both feet. In 2010, as a Central Michigan University grad with a degree in PR, Amanda wasn’t sure what her future held. That year, she found SS Digital Media. The company was new and so was the whole idea of search and social marketing. The timing was perfect.

Quickly becoming a partner, Amanda immersed herself in the psychology behind search usage and began applying new trends and strategies to client programs. She is constantly monitoring results in order to tweak little things for even better success. She became a digital marketing expert and a liaison between the agency and its clients as they began to trust her judgment, asking for more and more assistance to help them grow. Amanda is an ambassador of the Web. Passionate about experimenting with new digital strategies, she manages the agency’s partnerships with dozens of clients, including some of the largest corporations in the world. She loves talking business and is always looking for “the edge.”

Active in the local business community, Amanda is a member of the Detroit Chamber of Commerce, a board member of the Detroit chapter of Together in Digital, and a member of the PRSA-Detroit website committee. Amanda initiated and helps manage her company’s valuable internship program, as she is dedicated to providing real-world experience beyond the classroom … something she cherishes about her personal career journey.

Maria joined Adobe in 2010 and is the Senior Global Paid Media Platform Manager for the in-house performance media team. She owns all 3rd party search, social and programmatic platforms, including Adobe Experience Cloud tools enhancements, troubleshooting, enablement, training and processes. By closely partnering with the marketing strategists, analysts and product teams, Maria is able to help driving innovation & testing strategies across multiple lines of business. Maria has over 15 years of hands-on experience creating and implementing successful search marketing strategies for multiple fortune 500 companies and at Adobe.

Ken Williams is a leading expert on collecting data from Internet-connected devices and has spent the last decade helping marketers from hundreds of companies execute data strategies on websites and mobile applications. Ken is currently the General Manager of Google Solutions at Search Discovery, and he manages a popular blog dedicated to Google Analytics 4 at ken-williams.com. In 2015, Ken's work was recognized by Google with their Google Analytics Award for Excellence, and in 2016 he was nominated as a rising star by the Digital Analytics Association.

Andrew Goodman is Founder and President of Toronto-based Page Zero Media, a "PPC-centric" digital marketing agency. Page Zero focuses on comprehensive, growth-oriented campaign management for clients in e-commerce, software, financial lead generation, and more. As a pioneer in the field, Andrew wrote the first full-length book on Google's advertising program, has spoken and moderated at countless digital marketing events, and has recently fired up the keyboard for a 50-part content series, The Science of PPC. Andrew also served for ten years as co-founder of HomeStars, a consumer review startup sold to HomeAdvisor in 2017. Sometimes mistaken for a gregarious soul when on the conference circuit, Andrew now frequently socially isolates at his rustic modern cottage on the Bay of Fundy near Saint Andrews, New Brunswick. He's contemplating moving into the kayak storage shed upon its estimated completion in summer 2022.

John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. At Microsoft Advertising, John is the Head of Evangelism engaging with the industry through speaking, blogging and working with industry influencers. He has been in the digital advertising industry since 2006 working with Hanapin Marketing, Wordstream and as co-owner of Clix Marketing. John is a regular contributor to Search Engine Journal, The SEM Post, Acquisio Blog, Clix Marketing Blog, Search Engine Watch and was instrumental in the creation and launch of popular paid search advertising blog PPC Hero. In addition to his writing, John has been a speaker at SMX, PubCon, Ungagged, Paid Search Association Conference, SocialPro, SES, ClickZ Live, HeroConf, Acquisio User Summit, State of Search, MN Search Summit, Ticket Summit and Zenith Conference. 

Steve Hammer is the president and co-founder of RankHammer, the 2015 U.S. Search Awards small agency of the year. Steve is a sought-after speaker on the subjects of search marketing, PPC and analytics. In particular, he has been noted as a leader in AdWords Scripts and Google Tag Manager. Steve's experience in online media and traditional marketing allows a strategic and long-term view of search marketing. He has achieved extraordinary and sustainable results in several competitive online industries, often exceeding growth rates in excess of 50 percent per year. Steve has held a number of positions including director of search marketing for ACE Cash Express, General Manager for Stir, and a practicing chemical engineer for BASF. He holds an M.B.A. from the prestigious Kellogg School of Management. He has spoken at prestigious meetings and conferences including SMX Advanced, Pubcon, ClickZLive, State of Search, Ignite eCommerce and Interactive Insights Summit.

Tamara is a Media Manager at Bounteous, a digital solutions agency that helps leading companies deliver transformational digital brand experiences. Their expertise includes Strategy, Experience Design, Technology, Analytics and Insight, and Marketing. She has been managing paid media accounts for over 6 years, working with various industries including ecom, retail, grocery, and B2B. While Tamara's current efforts are focused on the paid channels, she also has 5 years of experience with technical and content-based SEO.

Matt Van Wagner is President of Find Me Faster, Paid Search Agency in Burlington, VT.  Matt has been a speaker and session moderator for SMX conferences around the world for over fifteen years.  He has been a columnist for Search Engine Land, writing on paid search topics and a technical editor for books on paid search, including Brad Geddes' Advanced Adwords and Andrew Goodman's Winning Results for Google AdWords.  In 2015, he was named on of the first Microsoft MVP for his contributions to the Microsoft Ads community. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.  Matt enjoys contributing to non-profits that make a difference in the world such as Thank You Project (https://thankyouproject.org/) which brings clean water and education to rural Nigeria, and Building Dreams for Marines (https://bdfm.org/) which provides accessibility home renovations for NH Marine veterans.  

With over 10 years of experience in content and SEO, Carolyn Lyden now serves as the Director of Search Content for Search Engine Land and SMX. Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She most recently ran her own agency, Search Hermit, where she specifically set out to help women- and BIPOC-owned businesses improve their presence and performance in search. Carolyn has experience in all verticals in search marketing, with particular expertise in content marketing, strategy, local search marketing, and analytics. She is also a well-known figure in the search community through her experiences speaking in various search conferences and as the leader of the popular #SEOchat on Twitter.