Google Tag Manager For Marketers And Analysts
Online February 24-25 – $149
Google Analytics tracks a lot ‘out-of-the-box’, but adding more measurements is essential for impactful decisions to have an edge over the competition.
No matter what type of website you have, you must leverage analytics to understand users’ experiences and paths to conversion. Agility, efficiency, and collaboration are requisites — now more than ever — so having the right tools makes all the difference. Marketing maturity is rooted in data, and tag management takes data collection, conversion tracking, and pixel placement out of the developer’s silo and into marketers’ and analysts’ toolkits. In addition, 99% of all websites that use tag management use Google Tag Manager, so adding this to your skillset is something that will last your whole career.
Join your host, Samantha Barnes, for this live, hands-on workshop that explore the why’s, how’s, and what-now’s of working with Google Tag Manager — and how to lead the planning, testing, and execution of a full implementation.
After this workshop, you’ll be able to:
- Install Google Tag Manager
- Add various forms of media tags for conversion tracking
- Leverage Google Tag Manager for CRO
- Implement Google Analytics events to track user behavior in Google Analytics and Google Analytics 4
- Set up tracking to collect custom content and user measurements
Important: Attendees should have a laptop/computer with Chrome installed for hands-on activities, but no existing Google Tag Manager is needed.
Save big with Early Bird rates!
Register by February 6, 2021 to secure your workshop pass for just $149! Bundle with an SMX Report All Access pass for just $209 to unlock an extra day of analytics for search marketing training!
Meet Your Workshop Instructor
Samantha has been working with web analytics and implementation for over 10 years. She is a data advocate and consultant for companies ranging from small businesses to Fortune 100 corporations. As a trainer, she has led courses for over 1000 attendees over the past 6 years across the United States. Whether it’s tag management, analytics strategy, data visualization, or coding, she loves the excitement of developing bespoke solutions across a vast variety of verticals.