A Guide to Speaking at Search Marketing Expo – SMX Conferences
Interested in speaking at a Marketing Land event? Have a session idea you’d like to submit to our programming team? Here’s how it all works!
All session ideas must be submitted through forms on the SMX website. There is no fee to submit an idea or a speaking pitch, nor do we pay any session speakers to present at SMX.
Before you submit a session idea, please read these important guidelines and tips to help increase the likelihood of your session being accepted.
- Directly from the speaker: Submissions must come directly from the person making the pitch, in their name, with their email address. If you’re a PR person or firm, you can work with the potential speaker to help craft the submission. You can even fill out the form on their behalf, as long as they have reviewed the submission.
- Plan for the session length: The sessions are typically 45 minutes long with 1-2 speakers per session. That means your speaking time could be 20 minutes long or 40 minutes long. Limit the scope of your session idea to a useful aspect of your topic that you can teach within 20 or 40 minutes without rushing through the material.
Insights sessions are different. They are 10-12 minutes long and are meant to be tactical, specific and actionable. Speakers are challenged to deliver insights in a limited amount of time: one must-try tactic, one nugget of sage advice, or one takeaway that makes you more productive.
- Unique topic focus and actionable session format: We’re looking for original session ideas that are practical and applicable in the real world. They should focus on SEO, SEM/PPC, Digital Commerce, Technical SEO or another related area of search marketing. Case studies are always appreciated as long as they don’t promote one agency’s work, but instead focus on a problem and solution that others can apply to their businesses. Provide as many details as possible and at least three objectives–things attendees will be able to do as a result of attending your session.
- No sales pitches: Our speakers consist of those who work for brands, agencies and sometimes technology companies but all are evaluated on whether or not their content will elevate the knowledge and practice of our attendees. The sessions are strictly vetted to be educational and in no way promotion for the speaker or their company. Sponsored speaking and content opportunities for our US-based shows can be found here:
Here are the forms and key dates to keep in mind for the coming months:
|Show||Accepting Pitches||Speakers Finalized||Event Dates|
|SMX West 2020||CLOSED||December 2019||Feb. 19-20, 2020|
|SMX London 2020||OPEN||February 2020||May 19-20, 2020|
|SMX Advanced 2020||OPEN||March 2020||June 9-10 2020|
|SMX East 2020||February 2020||July 2020||November 11-12, 2020|
Note: Dates are approximate.
After you submit a session idea:
We are happy to report we get many session ideas, but unfortunately we can only use a small percentage of what we receive. If we have a question or are interested in your submission someone may contact you for more information.
If you’re accepted to speak, you’ll receive a confirmation email about the next steps in the process.
Speakers receive an All Access pass to the entire SMX event. However, travel and accommodations are not provided.
If you aren’t accepted to speak, there are other ways to contribute to the community. Check out our guest contributor page here.
Thanks again for you interest in the SMX Events. We couldn’t put on a great event without our expert community of industry practitioners.
If you are interested in speaking at other SMX events, please visit the home page of the event for instructions: