Search Marketing Training Agenda

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Tuesday — December 8th, 2020

1:1 Networking With SMX Connect

Keynote Presentation

TRACK

Keynote

What The Future Holds For SEO And The SEO Community

Description

Areej AbuAli
SEO Manager, Zoopla

Moderator:
Ginny Marvin, Editor-In-Chief, Search Engine Land


[Overtime] Audience Q&A With Areej and Ginny

Description

Break

Sessions and Overtime

TRACK

Organic

Google Algorithms And Google Penalties, Explained By An Ex-Googler

Description

Pedro Dias
Head of SEO, Reach PLC

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land


[Overtime] Audience Q&A With Pedro And Barry

Description

TRACK

Paid

An Epic Ads Automation Debate: RSAs vs ETAs

Description

Brad Geddes
Co-Founder, Adalysis

Frederick Vallaeys
Co-founder & CEO, Optmyzr

Moderator:
Ginny Marvin, Editor-In-Chief, Search Engine Land


[Overtime] Audience Q&A With Brad, Frederick And Ginny

Description

TRACK

Solutions One

Unbranded Search: How Agencies And Multi-Location Businesses Can Win New Customers

Description

Kelly Benish
VP Strategic Partnerships, North America, Uberall

TRACK

Technical

Optimizing Code For Semantic HTML5, CSS3 And JavaScript

Description

Detlef Johnson
Owner, SearchReturn


[Overtime] Audience Q&A With Detlef and Hamlet Batista

Description

TRACK

Solutions Two

Scaling SEO: Optimizing Organic Search For The Enterprise

Description

Leslie Ramey
SEO Solutions Consultant, Botify


Be Feared And Loved: Ranking Content The Michael Scott Way

Description

Michael Johnson
Partnerships Development Manager, Page One Power

Break

Sessions and Overtime

TRACK

Organic

Quality And Relevance: Understanding The Complexity Of Google’s Broad Core Algorithm Updates

Description

Glenn Gabe
SEO Consultant, G-Squared Interactive

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land


[Overtime] Audience Q&A With Glenn And Barry

Description

TRACK

Paid

Emerging Channels For Digital Commerce

Description

Elizabeth Marsten
Senior Director, Strategic Marketplace Services, Tinuiti

Moderator:
Ginny Marvin, Editor-In-Chief, Search Engine Land


[Overtime] Audience Q&A With Elizabeth And Ginny

Description

TRACK

Solutions One

A Fireside Chat With Microsoft Advertising's David Pann

Description

Ginny Marvin
Editor-In-Chief, Search Engine Land

David Pann
Vice President Global Advertising Team, Microsoft

TRACK

Technical

A Deep Dive Into SEO Tactics For Modern Javascript Frameworks

Description

Hamlet Batista
CEO, RankSense

Moderator:
Detlef Johnson, Owner, SearchReturn


[Overtime] Audience Q&A With Hamlet And Detlef

Description

TRACK

Solutions Two

The Power Of UGC: How Your Customers Can Help Build Brand Reputation And Increase Conversions

Description

Brian Merritt
Vice President New Business and Customer Success, Trustpilot

Break

Sessions and Overtime

TRACK

Organic

Building Backlinks And Brand Authority In Uncertain Times

Description

Amanda Milligan
Marketing Director, Fractl

Thenuka Karunaratne
CEO, Flixed

Moderator:
George Nguyen, Editor, Search Engine Land


[Overtime] Audience Q&A With Amanda, Thenuka And George

Description

TRACK

Paid

Losing Your Cookies: CCPA, The Cookiepocalypse And IDFA Deprecation

Description

Simon Poulton
VP, Digital Intelligence, Wpromote

Abigail Matchett
Associate Director, Enterprise Analytics, Bounteous

Moderator:
Greg Sterling, Contributing Editor , Search Engine Land


[Overtime] Audience Q&A With Abby, Simon And Greg

Description

TRACK

Solutions One

Using Conversation Intelligence To Maximize Your SEM Campaigns

Description

Bill Hyatt
Sr. Director, Enterprise Sales Engineering, Invoca, Inc.

TRACK

Technical

Google Search #2020: What’s New That Matters To SEOs

Description

John Mueller
Webmaster Trends Analyst, Google

Moderator:
Barry Schwartz, SEO Editor, Search Engine Land


[Overtime] Audience Q&A With John And Barry

Description

TRACK

Solutions Two

SEO + Accessibility In 2021: Your Roadmap For A Stronger User Experience

Description

Diane Kulseth
Senior SEO Consultant and Trainer, Siteimprove


How AI Can Make Your Website And Ad Campaigns Smarter

Description